Heroku Technology Adoption in E-commerce
Discover 113.0 e-commerce stores using Heroku. Analyze technology adoption, market trends, integration patterns, and business insights.
· · Next full refresh: January 2026
E-commerce Platforms Distribution
Custom leads with 92.9% of stores with physical delivery (105 stores) , followed by Reserva INK (6.2%) and Shopify (0.9%) .
Note: This distribution covers only stores selling physical products with active shopping carts and physical product shipping. Digital products, services, and non-transactional sites are excluded. All stores are verified by our proprietary AI model to ensure accurate e-commerce classification.
Top 10 Platforms (Physical Delivery)
105 stores
7 stores
1 stores
0 stores
0 stores
0 stores
0 stores
0 stores
0 stores
0 stores
Visual Distribution
| Platform | Stores with Physical Delivery | Percentage |
|---|---|---|
| Custom | 105 | 92.92% |
| Reserva INK | 7 | 6.19% |
| Shopify | 1 | 0.88% |
| TradePending | 0 | 0.00% |
| Dotter | 0 | 0.00% |
| Centra | 0 | 0.00% |
| Podia | 0 | 0.00% |
| WooCommerce | 0 | 0.00% |
| Craft Commerce | 0 | 0.00% |
| SAP Commerce Cloud | 0 | 0.00% |
| Sharetribe | 0 | 0.00% |
All Stores Distribution
Custom holds 4.0% share of all Heroku e-commerce stores (105) , with Reserva INK at 0.3% and Shopify at 0.2% (December 2025) .
Note: This broader distribution includes all stores with e-commerce indicators such as platform detection, shopping cart presence, or payment integration. This liberal approach may include some false positives (e.g., WooCommerce installations used for non-commercial purposes) but provides comprehensive market coverage for lead generation and competitive analysis.
Top 10 Platforms (All Stores)
105 stores
9 stores
6 stores
4 stores
1 stores
1 stores
2,475 stores
4 stores
1 stores
3 stores
Visual Distribution
| Platform | Total Stores | Percentage |
|---|---|---|
| Custom | 105 | 4.02% |
| Reserva INK | 9 | 0.34% |
| Shopify | 6 | 0.23% |
| TradePending | 4 | 0.15% |
| Dotter | 1 | 0.04% |
| Centra | 1 | 0.04% |
| Podia | 2475 | 94.83% |
| WooCommerce | 4 | 0.15% |
| Craft Commerce | 1 | 0.04% |
| SAP Commerce Cloud | 3 | 0.11% |
| Sharetribe | 1 | 0.04% |
Categories Distribution
Clothing & Accessories leads with 26.9% of all stores (25 stores) , followed by Health & Beauty (22.6%) and Food & Beverages (9.7%) .
Top 10 Categories
25 stores
21 stores
9 stores
7 stores
6 stores
4 stores
4 stores
3 stores
2 stores
2 stores
Visual Distribution
| Category | Number of Stores | Percentage |
|---|---|---|
| Clothing & Accessories | 25 | 26.88% |
| Health & Beauty | 21 | 22.58% |
| Food & Beverages | 9 | 9.68% |
| Arts & Entertainment | 7 | 7.53% |
| Gifts & Special Occasions | 6 | 6.45% |
| Business & Industrial | 4 | 4.30% |
| Books & Media | 4 | 4.30% |
| Jewelry & Watches | 3 | 3.23% |
| Tools & Hardware | 2 | 2.15% |
| Vehicles & Parts | 2 | 2.15% |
| Furniture & Home Decor | 2 | 2.15% |
| Sporting Goods & Outdoor Gear | 2 | 2.15% |
| Baby & Toddler | 2 | 2.15% |
| Collectibles & Hobbies | 2 | 2.15% |
| Electronics & Technology | 2 | 2.15% |
Payment Providers Distribution
PayPal leads with 17.6% among AI-verified physical stores (3 stores) , followed by Stripe Connect (11.8%) and Klarna (11.8%) .
Base: 15 AI-verified physical stores with detectable payment providers (0.6% coverage of all stores). Percentages show share of detected provider instances (stores may use multiple providers).
Detected from checkout/payment scripts and provider tags; off-site/manual payments excluded where undetectable.
Top 10 Payment Providers
3 stores
2 stores
2 stores
2 stores
2 stores
1 stores
1 stores
1 stores
1 stores
1 stores
Visual Distribution
| Payment Provider | Store Count | Market Share |
|---|---|---|
| PayPal | 3 | 17.65% |
| Stripe Connect | 2 | 11.76% |
| Klarna | 2 | 11.76% |
| Bolt | 2 | 11.76% |
| American Express | 2 | 11.76% |
| Boleto | 1 | 5.88% |
| Google Pay | 1 | 5.88% |
| MasterCard | 1 | 5.88% |
| VISA | 1 | 5.88% |
| Apple Pay | 1 | 5.88% |
| Satispay | 1 | 5.88% |
Shipping Carriers Distribution
DPD leads with 20.0% among AI-verified physical stores (2 stores) , followed by Estes (20.0%) and DHL (10.0%) .
Base: 10 AI-verified physical stores with detectable shipping carriers (0.4% coverage of all stores). Percentages show share of detected carrier instances (stores may use multiple carriers).
Detected from checkout/shipping pages and shipment widgets; cross-border carriers included where visible.
Top 10 Shipping Carriers
Visual Distribution
| Shipping Carrier | Store Count | Market Share |
|---|---|---|
| DPD | 2 | 20.00% |
| Estes | 2 | 20.00% |
| DHL | 1 | 10.00% |
| FedEx | 1 | 10.00% |
| Corriere Espresso | 1 | 10.00% |
| USPS | 1 | 10.00% |
| PostNord | 1 | 10.00% |
| UPS | 1 | 10.00% |
Store Launch Timeline
Over the past 12 months, 9 new stores were launched in Heroku , with the highest activity in 2025-06 (1 stores) , demonstrating ongoing growth in the e-commerce market.
Last 12 Months
1 stores launched
3 stores launched
1 stores launched
3 stores launched
1 stores launched
Monthly Trend
| Month | Stores Launched | Percentage |
|---|---|---|
| 2025-06 | 1 | 11.11% |
| 2025-05 | 3 | 33.33% |
| 2025-03 | 1 | 11.11% |
| 2025-02 | 3 | 33.33% |
| 2025-01 | 1 | 11.11% |
Active Stores by Launch Year
Currently, 113 active stores in Heroku are tracked in our database , with the most stores launched in 2025 (9 stores still active) . This shows the distribution of currently active stores by their original launch year.
Active Stores by Launch Year
9 active stores
31 active stores
15 active stores
8 active stores
13 active stores
10 active stores
5 active stores
2 active stores
4 active stores
1 active stores
2 active stores
1 active stores
2 active stores
1 active stores
1 active stores
Distribution by Launch Year
| Launch Year | Active Stores | Percentage |
|---|---|---|
| 2025 | 9 | 7.96% |
| 2024 | 31 | 27.43% |
| 2023 | 15 | 13.27% |
| 2022 | 8 | 7.08% |
| 2021 | 13 | 11.50% |
| 2020 | 10 | 8.85% |
| 2019 | 5 | 4.42% |
| 2018 | 2 | 1.77% |
| 2017 | 4 | 3.54% |
| 2016 | 1 | 0.88% |
| 2015 | 2 | 1.77% |
| 2014 | 1 | 0.88% |
| 2013 | 2 | 1.77% |
| 2012 | 1 | 0.88% |
| 2011 | 1 | 0.88% |
| 2010 | 1 | 0.88% |
| 2009 | 2 | 1.77% |
| 2008 | 4 | 3.54% |
| 2007 | 1 | 0.88% |
Geographic Distribution
United States leads with 26.3% (20 AI-verified stores) , followed by Australia (13.2%) and Brazil (9.2%) .
Base: 76 AI-verified stores across 20 countries. Percentages show share among AI-verified stores.
Top 10 Countries
20 AI-verified stores
10 AI-verified stores
7 AI-verified stores
7 AI-verified stores
7 AI-verified stores
3 AI-verified stores
2 AI-verified stores
2 AI-verified stores
2 AI-verified stores
2 AI-verified stores
Visual Distribution
| Country | AI-Verified Store Count | Market Share |
|---|---|---|
| United States | 20 | 26.32% |
| Australia | 10 | 13.16% |
| Brazil | 7 | 9.21% |
| Italy | 7 | 9.21% |
| United Kingdom | 7 | 9.21% |
| Germany | 3 | 3.95% |
| South Africa | 2 | 2.63% |
| Mexico | 2 | 2.63% |
| Canada | 2 | 2.63% |
| Singapore | 2 | 2.63% |
| Spain | 2 | 2.63% |
| Japan | 2 | 2.63% |
| China | 2 | 2.63% |
| France | 2 | 2.63% |
| Czechia | 1 | 1.32% |
| South Korea | 1 | 1.32% |
| Sweden | 1 | 1.32% |
| Mongolia | 1 | 1.32% |
| Nigeria | 1 | 1.32% |
| Chile | 1 | 1.32% |
Featured Stores
Discover the strongest performers and newest entrants in Heroku's e-commerce landscape.
Top Stores by GMV
Data will be available soon.
Dataset Coverage
| Field | Rows count | Coverage |
|---|---|---|
| Website | 2.6k | 100.00% |
| Emails | 42.0 | 1.60% |
| Phones | 53.0 | 2.02% |
| Ecommerce platform | 2.6k | 99.69% |
| Couriers | 10.0 | 0.38% |
| Payment Providers | 15.0 | 0.57% |
| Categories | 101.0 | 3.86% |
| Social Media | 95.0 | 3.63% |
Starter Package
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Maximize Your ROI
Use our detailed Heroku E-commerce Database to:
Gain actionable insights into 113.0 physical stores in Heroku.
- Identify High-Value Leads
-
Quickly find and contact the best decision-makers at Heroku online stores.
- Conduct Competitive Analysis
-
Analyze your competitors' market share, product categories, and technology stacks.
- Direct Outreach
-
Access verified business contacts to accelerate your sales and marketing outreach.
Data Format & Delivery
Available Formats
- CSV
- Excel (XLS/XLSX)
- Text (TXT)
Delivery Methods
- Direct download
- Email delivery
- API access
Use Cases
- Lead Generation
- B2B Marketing
- Direct Marketing
- Email Marketing
- B2B Retargeting
- Market Research
Frequently Asked Questions
- What data is included in the Heroku E-commerce Database?
-
Our database covers over 113.0 Heroku physical stores, including website URLs, verified contacts (emails, phones), e-commerce platforms, product counts, categories, estimated monthly traffic, and more.
- How fresh is your data and how often is it updated?
-
We update our database quarterly, using web crawling, AI analysis, and manual verification. This ensures you always receive the most accurate, relevant, and actionable data.
- Can I get a free sample before purchasing?
-
Absolutely! Contact us to request a free sample dataset customized to your needs. We're happy to provide demos and answer any questions.
- Can I buy only selected segments of data?
-
Yes, you can purchase targeted segments tailored specifically to your business needs—by industry, platform, store size, and more. Contact us for details.
- How quickly can I access the full dataset after purchase?
-
You'll receive immediate access upon payment completion. Our data can be downloaded directly or delivered via email or API.
- What licensing options are available?
-
We offer flexible licensing: one-time purchases, annual subscriptions, and customized enterprise plans. Reach out to discuss the best solution for your business.
Social Media Usage
Facebook leads with 29.1% among stores with at least one detectable social profile (57 stores) , followed by Instagram (27.0%) and LinkedIn (14.8%) .
Base: 95 stores with any detectable social profile (3.6% of all stores). Percentages show share of detected platform instances (stores may use multiple platforms).
Links and embeds detected on public pages; private/hidden profiles not counted.
Top 10 Social Platforms
57 stores
53 stores
29 stores
26 stores
11 stores
8 stores
7 stores
3 stores
2 stores
Visual Distribution