Hello Retail Technology Adoption in E-commerce

Discover 1.2k verified e-commerce stores using Hello Retail. Analyze technology adoption, market trends, integration patterns, and business insights.

Detected across 1.3k domains. 1.2k verified as active stores with physical delivery.

Verified stores
1.2k
active stores with physical delivery
Top country
Sweden
275 verified stores
Top payment signal
Klarna
306 detection occurrences
Top carrier signal
DHL
218 detection occurrences
Top category
Sporting Goods & Outdoor Gear
190 verified stores

This is a public report preview. Use the catalog, exports or API for account lists. Fields depend on your plan; coverage varies by merchant.

1.2k verified active stores out of 1.3k detected · 96.9% verification rate

E-commerce Platforms Distribution

Magento stores with 22.2% of stores with physical delivery (277 stores) , followed by Shopify (21.1%) and Custom (19.1%) .

Base: 1,247 active verified stores, including those without a detected platform. Rankings show leading platform combinations; displayed percentages need not sum to 100%. Digital products, services, and non-transactional sites are excluded. All stores are verified by our proprietary AI model to ensure accurate e-commerce classification.

Top 10 Platforms (Physical Delivery)

Magento 22.2%

277 stores

Shopify 21.1%

263 stores

Custom 19.1%

238 stores

96 stores

Kodmyran Shop4 5.5%

68 stores

Askas 4.7%

59 stores

58 stores

50 stores

40 stores

DanDomain Webshop, ScanNet Webshop 1.6%

20 stores

Visual Distribution

Distribution of top 10 platforms by stores with physical delivery (June 2026)
E-commerce platforms distribution for stores with physical delivery in Hello Retail
Platform Stores with Physical Delivery Percentage
Magento 277 22.21%
Shopify 263 21.09%
Custom 238 19.09%
WooCommerce 96 7.70%
Kodmyran Shop4 68 5.45%
Askas 59 4.73%
Wikinggruppen 58 4.65%
PrestaShop 50 4.01%
Lightspeed eCom 40 3.21%
DanDomain Webshop, ScanNet Webshop 20 1.60%
Show broader dataset (all e-commerce signals)

Websites with E-commerce Signals

Magento holds 22.1% share of detected Hello Retail e-commerce signals (285) , with Shopify at 20.4% and Custom at 18.5% (June 2026) .

Base: 1,287 domains in this report's signal population, including domains without a detected platform. This is not a store count: it can include redirects and non-transactional sites. Displayed percentages need not sum to 100%.

Top 10 Platforms (All Signals)

Magento 22.1%

285 websites

Shopify 20.4%

263 websites

Custom 18.5%

238 websites

98 websites

Kodmyran Shop4 5.7%

74 websites

Askas 4.6%

59 websites

58 websites

52 websites

40 websites

DanDomain Webshop, ScanNet Webshop 1.6%

20 websites

Visual Distribution

Distribution of top 10 platforms by websites with signals (June 2026)
E-commerce platforms distribution for websites with signals in Hello Retail
Platform Websites with Signals Percentage
Magento 285 22.14%
Shopify 263 20.44%
Custom 238 18.49%
WooCommerce 98 7.61%
Kodmyran Shop4 74 5.75%
Askas 59 4.58%
Wikinggruppen 58 4.51%
PrestaShop 52 4.04%
Lightspeed eCom 40 3.11%
DanDomain Webshop, ScanNet Webshop 20 1.55%

Categories Distribution

Sporting Goods & Outdoor Gear stores with 15.2% of all stores (190 stores) , followed by Clothing & Accessories (11.3%) and Health & Beauty (11.2%) .

Base: 1,247 active verified stores, including stores without a detected category. Percentages use this full population, not only the displayed categories.

Top 10 Categories

Sporting Goods & Outdoor Gear 15.2%

190 stores

Clothing & Accessories 11.3%

141 stores

Health & Beauty 11.2%

140 stores

Home & Garden 9.3%

116 stores

Food & Beverages 8.0%

100 stores

Electronics & Technology 7.4%

92 stores

Vehicles & Parts 5.5%

68 stores

Tools & Hardware 5.1%

64 stores

Furniture & Home Decor 4.9%

61 stores

Arts & Entertainment 3.4%

43 stores

Visual Distribution

Distribution of top 10 Hello Retail store categories (June 2026)
Distribution of categories in Hello Retail e-commerce stores
Category Number of Stores Percentage
Sporting Goods & Outdoor Gear 190 15.24%
Clothing & Accessories 141 11.31%
Health & Beauty 140 11.23%
Home & Garden 116 9.30%
Food & Beverages 100 8.02%
Electronics & Technology 92 7.38%
Vehicles & Parts 68 5.45%
Tools & Hardware 64 5.13%
Furniture & Home Decor 61 4.89%
Arts & Entertainment 43 3.45%

Payment Providers Distribution

Klarna accounts for 24.5% of displayed detection occurrences (306 occurrences) , followed by PayPal (16.3%) and MasterCard (12.7%) .

Base: 1,248 provider detection occurrences in the displayed ranking, from active stores. One store can contribute multiple occurrences. These percentages are not the share of unique stores or all detections.

Detected from checkout/payment scripts and provider tags; off-site/manual payments excluded where undetectable.

Top 10 Payment Providers

Klarna 24.5%

306 occurrences

PayPal 16.3%

204 occurrences

159 occurrences

VISA 10.8%

135 occurrences

93 occurrences

78 occurrences

iDEAL 5.8%

72 occurrences

Svea 5.7%

71 occurrences

67 occurrences

63 occurrences

Visual Distribution

Distribution of top 10 Hello Retail payment providers (June 2026)
Distribution of payment providers in Hello Retail e-commerce stores
Payment Provider Detection Occurrences Share of Displayed Occurrences
Klarna 306 24.52%
PayPal 204 16.35%
MasterCard 159 12.74%
VISA 135 10.82%
American Express 93 7.45%
Apple Pay 78 6.25%
iDEAL 72 5.77%
Svea 71 5.69%
Stripe Connect 67 5.37%
Bancontact 63 5.05%

Shipping Carriers Distribution

DHL accounts for 26.9% of displayed detection occurrences (218 occurrences) , followed by GLS (21.1%) and PostNord (17.0%) .

Base: 811 carrier detection occurrences in the displayed ranking, from active stores. One store can contribute multiple occurrences. These percentages are not the share of unique stores or all detections.

Detected from checkout/shipping pages and shipment widgets; cross-border carriers included where visible.

Top 10 Shipping Carriers

DHL 26.9%

218 occurrences

GLS 21.1%

171 occurrences

138 occurrences

DPD 8.9%

72 occurrences

61 occurrences

UPS 6.7%

54 occurrences

37 occurrences

25 occurrences

18 occurrences

Seur 2.1%

17 occurrences

Visual Distribution

Distribution of top 10 Hello Retail shipping carriers (June 2026)
Distribution of shipping carriers in Hello Retail e-commerce stores
Shipping Carrier Detection Occurrences Share of Displayed Occurrences
DHL 218 26.88%
GLS 171 21.09%
PostNord 138 17.02%
DPD 72 8.88%
PostNL 61 7.52%
UPS 54 6.66%
Schenker 37 4.56%
Budbee 25 3.08%
Danske Fragtmænd 18 2.22%
Seur 17 2.10%

Store Launch Timeline

Over the past 12 months, 100 new stores were launched in Hello Retail , with the highest activity in 2026-05 (3 stores) , demonstrating ongoing growth in the e-commerce market.

Last 12 Months

2026-05 3.0%

3 stores launched

2026-04 3.0%

3 stores launched

2026-03 7.0%

7 stores launched

2026-02 7.0%

7 stores launched

2026-01 23.0%

23 stores launched

2025-12 8.0%

8 stores launched

2025-11 6.0%

6 stores launched

2025-10 17.0%

17 stores launched

2025-09 3.0%

3 stores launched

2025-08 8.0%

8 stores launched

2025-07 3.0%

3 stores launched

2025-06 12.0%

12 stores launched

Monthly Trend

Monthly store launches in Hello Retail (June 2026)
Monthly store launches in Hello Retail over the past 12 months
Month Stores Launched Percentage
2026-05 3 3.00%
2026-04 3 3.00%
2026-03 7 7.00%
2026-02 7 7.00%
2026-01 23 23.00%
2025-12 8 8.00%
2025-11 6 6.00%
2025-10 17 17.00%
2025-09 3 3.00%
2025-08 8 8.00%
2025-07 3 3.00%
2025-06 12 12.00%

Active Stores by Launch Year

Currently, 1,245 active stores in Hello Retail are tracked in our database , with the most stores launched in 2026 (44 stores still active) . This shows the distribution of currently active stores by their original launch year.

Active Stores by Launch Year

2026 3.5%

44 active stores

2025 10.2%

127 active stores

2024 6.7%

83 active stores

2023 4.3%

53 active stores

2022 4.7%

59 active stores

2021 4.8%

60 active stores

2020 3.4%

42 active stores

2019 4.1%

51 active stores

2018 5.5%

69 active stores

2017 5.9%

74 active stores

2016 3.1%

39 active stores

2015 2.4%

30 active stores

2014 3.5%

44 active stores

2013 4.0%

50 active stores

2012 2.2%

27 active stores

Distribution by Launch Year

Active stores in Hello Retail by original launch year (June 2026)
Active stores in Hello Retail by launch year
Launch Year Active Stores Percentage
2026 44 3.53%
2025 127 10.20%
2024 83 6.67%
2023 53 4.26%
2022 59 4.74%
2021 60 4.82%
2020 42 3.37%
2019 51 4.10%
2018 69 5.54%
2017 74 5.94%
2016 39 3.13%
2015 30 2.41%
2014 44 3.53%
2013 50 4.02%
2012 27 2.17%

Social Media Usage

Facebook accounts for 31.3% of displayed detection occurrences (879 occurrences) , followed by Instagram (30.9%) and YouTube (14.5%) .

Base: 2,807 social-platform detection occurrences in the displayed ranking, from active stores. One store can contribute multiple occurrences. These percentages are not the share of unique stores or all detections.

Links and embeds detected on public pages; private/hidden profiles not counted.

Top 10 Social Platforms

Facebook 31.3%

879 occurrences

Instagram 30.9%

867 occurrences

YouTube 14.5%

408 occurrences

LinkedIn 8.1%

228 occurrences

TikTok 7.2%

203 occurrences

Pinterest 4.0%

112 occurrences

Twitter 2.0%

57 occurrences

X 1.1%

30 occurrences

WhatsApp 0.8%

22 occurrences

SoundCloud 0.0%

1 occurrences

Visual Distribution

Distribution of social media platforms in Hello Retail (June 2026)
Distribution of social media platforms in Hello Retail e-commerce stores
Social Platform Detection Occurrences Share of Displayed Occurrences
Facebook 879 31.31%
Instagram 867 30.89%
YouTube 408 14.54%
LinkedIn 228 8.12%
TikTok 203 7.23%
Pinterest 112 3.99%
Twitter 57 2.03%
X 30 1.07%
WhatsApp 22 0.78%
SoundCloud 1 0.04%

Geographic Distribution

Sweden stores with 22.1% (275 active verified stores) , followed by Denmark (19.2%) and Netherlands (16.8%) .

Base: 1,247 active verified stores, including stores with unknown country. Percentages use the full population, not only the displayed countries.

Top 10 Countries

Sweden 22.1%

275 active verified stores

Denmark 19.2%

240 active verified stores

209 active verified stores

110 active verified stores

76 active verified stores

51 active verified stores

49 active verified stores

Italy 3.8%

48 active verified stores

30 active verified stores

19 active verified stores

Visual Distribution

Geographic distribution of stores using Hello Retail (June 2026)
Geographic distribution of stores using Hello Retail
Country AI-Verified Store Count Market Share
Sweden 275 22.05%
Denmark 240 19.25%
Netherlands 209 16.76%
Norway 110 8.82%
Germany 76 6.09%
Belgium 51 4.09%
Finland 49 3.93%
Italy 48 3.85%
France 30 2.41%
United Kingdom 19 1.52%

Data Coverage

Coverage among all domains with this detected signal, including non-active profiles; not just active stores.

Field Rows count Coverage
Website 1.3k 100.00%
Emails 575 44.68%
Phones 967 75.14%
Ecommerce platform 1.3k 98.91%
Couriers 521 40.48%
Payment Providers 545 42.35%
Categories 1.2k 95.03%
Social Media 995 77.31%

Coverage reflects detectability from public website analysis. Payment providers and shipping carriers are identified from checkout pages and shipping widgets. Stores using off-site payment flows or custom shipping integrations may not be detected. Actual adoption rates are higher than shown.

Market Intelligence

On-demand market analysis

Self-service access to market data and insights

  • Search and segment stores by any criteria
  • API integration for automated workflows
  • Periodic index updates
  • Market sizing and segmentation
Explore segment →

Strategic Intelligence

Custom research and competitive analysis

Tailored intelligence for strategic decisions

  • Custom market reports and analysis
  • Competitive landscape monitoring
  • Direct support from the founder
  • Flexible licensing and enterprise pricing
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Market Intelligence

Understand the Hello Retail e-commerce landscape:

Analyze 1.2k verified e-commerce stores on Hello Retail - technology adoption, market share, competitive positioning.

Track Competitive Shifts

Monitor platform migrations, technology adoption, and market share changes across Hello Retail e-commerce.

Explore Data

Size Your Addressable Market

Segment stores by country, platform, category, PSP, carrier, technology, and merchant-size signals to quantify your market opportunity.

Explore Data

Monitor Adoption Trends

Identify which payment providers, shipping carriers, and platforms are gaining or losing traction.

Explore Data

Data Access

  • Interactive search and filtering via web app
  • REST API for programmatic access and automation
  • Index updates; historical datasets by agreement

Use Cases

  • Competitive intelligence and market sizing
  • Technology adoption and platform migration analysis
  • Sales prospecting and account-based targeting
  • Investment research and due diligence

Frequently Asked Questions

What data is included in the Hello Retail e-commerce intelligence?

We track 1.2k verified Hello Retail e-commerce stores whose profiles can include: e-commerce platform, product counts, categories, payment providers, shipping carriers, technology stack, merchant-size signals, and available business contact fields.

How is the data collected and how often is it updated?

We rebuild the searchable index typically every 2–4 weeks. Observation dates vary by source and field; a rebuild does not mean every website was observed again. This public report has its own publication date and may use an older snapshot than the live catalog. Coverage varies by field and market. A missing payment or carrier signal means we did not detect it, not that the merchant does not use it.

How do I access the data?

Self-service plans give you instant access through our web app and REST API. You can search, filter, and segment stores interactively or integrate programmatically into your workflows. View plans →

Can I filter by specific segments?

Yes. You can segment by country, platform, product category, payment provider, shipping carrier, technology stack, store age, cross-border signals, and merchant-size bands. Some advanced signals are plan-gated, and the same field contract is used by the web app, exports, and API.

Do you offer enterprise or custom licensing?

Yes. For large-scale data needs, custom market reports, or dedicated support, contact us to discuss enterprise pricing.

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