Gravatar Technology Adoption in E-commerce

Discover 114.0k e-commerce stores using Gravatar. Analyze technology adoption, market trends, integration patterns, and business insights.

· · Next full refresh: January 2026

E-commerce Platforms Distribution

WooCommerce leads with 70.0% of stores with physical delivery (79,827 stores) , followed by Custom (26.0%) and Shoptet (3.6%) .

Note: This distribution covers only stores selling physical products with active shopping carts and physical product shipping. Digital products, services, and non-transactional sites are excluded. All stores are verified by our proprietary AI model to ensure accurate e-commerce classification.

Top 10 Platforms (Physical Delivery)

79,827 stores

Custom 26.0%

29,632 stores

4,056 stores

130 stores

50 stores

49 stores

46 stores

30 stores

Visual Distribution

Distribution of top 10 platforms by stores with physical delivery (December 2025)
E-commerce platforms distribution for stores with physical delivery in Gravatar
Platform Stores with Physical Delivery Percentage
WooCommerce 79827 70.03%
Custom 29632 26.00%
Shoptet 4056 3.56%
EasyDigitalDownloads 130 0.11%
Wix eCommerce 50 0.04%
Shopify 49 0.04%
EasyDigitalDownloads, WooCommerce 48 0.04%
PrestaShop 46 0.04%
WooCommerce, EasyDigitalDownloads 46 0.04%
Welcart 30 0.03%
HCL Commerce 25 0.02%
BigCommerce 24 0.02%
Ecwid 9 0.01%
Magento 6 0.01%
OpenCart 5 0.00%

All Stores Distribution

WooCommerce holds 79.9% share of all Gravatar e-commerce stores (143,143) , with Custom at 16.5% and Shoptet at 2.3% (December 2025) .

Note: This broader distribution includes all stores with e-commerce indicators such as platform detection, shopping cart presence, or payment integration. This liberal approach may include some false positives (e.g., WooCommerce installations used for non-commercial purposes) but provides comprehensive market coverage for lead generation and competitive analysis.

Top 10 Platforms (All Stores)

143,143 stores

Custom 16.5%

29,632 stores

4,139 stores

746 stores

372 stores

61 stores

135 stores

68 stores

Visual Distribution

Distribution of top 10 platforms by all stores (December 2025)
E-commerce platforms distribution for all stores in Gravatar
Platform Total Stores Percentage
WooCommerce 143143 79.91%
Custom 29632 16.54%
Shoptet 4139 2.31%
EasyDigitalDownloads 746 0.42%
Wix eCommerce 372 0.21%
Shopify 61 0.03%
EasyDigitalDownloads, WooCommerce 122 0.07%
PrestaShop 135 0.08%
WooCommerce, EasyDigitalDownloads 136 0.08%
Welcart 68 0.04%
HCL Commerce 132 0.07%
BigCommerce 337 0.19%
Ecwid 20 0.01%
Magento 72 0.04%
OpenCart 12 0.01%

Categories Distribution

Health & Beauty leads with 18.0% of all stores (16,101 stores) , followed by Furniture & Home Decor (13.5%) and Electronics & Technology (13.4%) .

Top 10 Categories

Health & Beauty 18.0%

16,101 stores

Furniture & Home Decor 13.5%

12,056 stores

Electronics & Technology 13.4%

11,940 stores

Food & Beverages 10.4%

9,303 stores

Clothing & Accessories 9.5%

8,472 stores

Home & Garden 6.6%

5,926 stores

Vehicles & Parts 5.1%

4,598 stores

Arts & Entertainment 3.7%

3,341 stores

Books & Media 3.7%

3,320 stores

Business & Industrial 3.6%

3,183 stores

Visual Distribution

Distribution of top 10 Gravatar store categories (December 2025)
Distribution of categories in Gravatar e-commerce stores
Category Number of Stores Percentage
Health & Beauty 16101 18.03%
Furniture & Home Decor 12056 13.50%
Electronics & Technology 11940 13.37%
Food & Beverages 9303 10.42%
Clothing & Accessories 8472 9.49%
Home & Garden 5926 6.64%
Vehicles & Parts 4598 5.15%
Arts & Entertainment 3341 3.74%
Books & Media 3320 3.72%
Business & Industrial 3183 3.56%
Jewelry & Watches 2772 3.10%
Tools & Hardware 2476 2.77%
Sporting Goods & Outdoor Gear 2348 2.63%
Pets & Pet Supplies 1922 2.15%
Toys & Games 1533 1.72%

Payment Providers Distribution

PayPal leads with 26.1% among AI-verified physical stores (4,437 stores) , followed by MasterCard (13.7%) and Stripe Connect (12.5%) .

Base: 20,000 AI-verified physical stores with detectable payment providers (11.1% coverage of all stores). Percentages show share of detected provider instances (stores may use multiple providers).

Detected from checkout/payment scripts and provider tags; off-site/manual payments excluded where undetectable.

Top 10 Payment Providers

PayPal 26.1%

4,437 stores

2,329 stores

2,118 stores

1,495 stores

1,208 stores

1,164 stores

VISA 5.7%

965 stores

Bolt 5.3%

892 stores

631 stores

532 stores

Visual Distribution

Distribution of top 10 Gravatar payment providers (December 2025)
Distribution of payment providers in Gravatar e-commerce stores
Payment Provider Store Count Market Share
PayPal 4437 26.14%
MasterCard 2329 13.72%
Stripe Connect 2118 12.48%
American Express 1495 8.81%
Apple Pay 1208 7.12%
Google Pay 1164 6.86%
VISA 965 5.69%
Bolt 892 5.26%
BitCoin 631 3.72%
Klarna 532 3.13%
JCB 315 1.86%
Paddle 237 1.40%
Razorpay 229 1.35%
PayU 222 1.31%
Mercado Pago 200 1.18%

Shipping Carriers Distribution

UPS leads with 30.5% among AI-verified physical stores (5,563 stores) , followed by DHL (18.7%) and DPD (8.6%) .

Base: 18,920 AI-verified physical stores with detectable shipping carriers (10.5% coverage of all stores). Percentages show share of detected carrier instances (stores may use multiple carriers).

Detected from checkout/shipping pages and shipment widgets; cross-border carriers included where visible.

Top 10 Shipping Carriers

UPS 30.5%

5,563 stores

DHL 18.7%

3,407 stores

DPD 8.6%

1,560 stores

GLS 8.4%

1,527 stores

FedEx 7.7%

1,399 stores

USPS 4.8%

878 stores

810 stores

591 stores

Estes 2.1%

391 stores

Visual Distribution

Distribution of top 10 Gravatar shipping carriers (December 2025)
Distribution of shipping carriers in Gravatar e-commerce stores
Shipping Carrier Store Count Market Share
UPS 5563 30.51%
DHL 3407 18.68%
DPD 1560 8.56%
GLS 1527 8.37%
FedEx 1399 7.67%
USPS 878 4.82%
Ceska Posta 810 4.44%
Hermes 591 3.24%
Почта России 422 2.31%
Estes 391 2.14%
Correos 377 2.07%
TNT 376 2.06%
СДЭК 338 1.85%
Speedy 328 1.80%
Royal Mail 267 1.46%

Store Launch Timeline

Over the past 12 months, 29,958 new stores were launched in Gravatar , with the highest activity in 2025-11 (3,821 stores) , demonstrating ongoing growth in the e-commerce market.

Last 12 Months

2025-11 12.8%

3,821 stores launched

2025-10 9.8%

2,936 stores launched

2025-09 9.5%

2,836 stores launched

2025-08 8.5%

2,549 stores launched

2025-07 8.9%

2,680 stores launched

2025-06 6.9%

2,065 stores launched

2025-05 8.8%

2,641 stores launched

2025-04 7.9%

2,361 stores launched

2025-03 7.8%

2,343 stores launched

2025-02 7.3%

2,197 stores launched

2025-01 7.8%

2,334 stores launched

2024-12 4.0%

1,195 stores launched

Monthly Trend

Monthly store launches in Gravatar (December 2025)
Monthly store launches in Gravatar over the past 12 months
Month Stores Launched Percentage
2025-11 3821 12.75%
2025-10 2936 9.80%
2025-09 2836 9.47%
2025-08 2549 8.51%
2025-07 2680 8.95%
2025-06 2065 6.89%
2025-05 2641 8.82%
2025-04 2361 7.88%
2025-03 2343 7.82%
2025-02 2197 7.33%
2025-01 2334 7.79%
2024-12 1195 3.99%

Active Stores by Launch Year

Currently, 104,856 active stores in Gravatar are tracked in our database , with the most stores launched in 2025 (28,787 stores still active) . This shows the distribution of currently active stores by their original launch year.

Active Stores by Launch Year

2025 27.5%

28,787 active stores

2024 14.6%

15,261 active stores

2023 8.8%

9,278 active stores

2022 6.1%

6,411 active stores

2021 6.4%

6,662 active stores

2020 5.8%

6,049 active stores

2019 4.3%

4,498 active stores

2018 4.0%

4,195 active stores

2017 3.3%

3,507 active stores

2016 2.2%

2,276 active stores

2015 1.8%

1,903 active stores

2014 2.4%

2,561 active stores

2013 3.2%

3,375 active stores

2012 1.7%

1,809 active stores

2011 1.6%

1,678 active stores

Distribution by Launch Year

Active stores in Gravatar by original launch year (December 2025)
Active stores in Gravatar by launch year
Launch Year Active Stores Percentage
2025 28787 27.45%
2024 15261 14.55%
2023 9278 8.85%
2022 6411 6.11%
2021 6662 6.35%
2020 6049 5.77%
2019 4498 4.29%
2018 4195 4.00%
2017 3507 3.34%
2016 2276 2.17%
2015 1903 1.81%
2014 2561 2.44%
2013 3375 3.22%
2012 1809 1.73%
2011 1678 1.60%
2010 1318 1.26%
2009 1113 1.06%
2008 877 0.84%
2007 782 0.75%
2006 422 0.40%
2005 324 0.31%
2004 434 0.41%
2003 309 0.29%
2002 267 0.25%
2001 302 0.29%
2000 199 0.19%
1999 147 0.14%
1998 66 0.06%
1997 29 0.03%
1996 14 0.01%
1995 3 0.00%

Social Media Usage

Facebook leads with 24.1% among stores with at least one detectable social profile (76,166 stores) , followed by LinkedIn (15.9%) and Pinterest (15.4%) .

Base: 133,297 stores with any detectable social profile (73.7% of all stores). Percentages show share of detected platform instances (stores may use multiple platforms).

Links and embeds detected on public pages; private/hidden profiles not counted.

Top 10 Social Platforms

Facebook 24.1%

76,166 stores

LinkedIn 15.9%

50,310 stores

Pinterest 15.4%

48,768 stores

Instagram 12.4%

39,272 stores

X 11.4%

36,154 stores

Twitter 8.6%

27,150 stores

YouTube 6.3%

19,835 stores

WhatsApp 4.1%

13,062 stores

TikTok 1.6%

5,010 stores

Vimeo 0.3%

809 stores

Visual Distribution

Distribution of social media platforms in Gravatar (December 2025)
Distribution of social media platforms in Gravatar e-commerce stores
Social Platform Store Count Market Share
Facebook 76166 24.06%
LinkedIn 50310 15.89%
Pinterest 48768 15.41%
Instagram 39272 12.41%
X 36154 11.42%
Twitter 27150 8.58%
YouTube 19835 6.27%
WhatsApp 13062 4.13%
TikTok 5010 1.58%
Vimeo 809 0.26%

Geographic Distribution

Iran leads with 31.3% (22,673 AI-verified stores) , followed by United States (15.6%) and India (7.1%) .

Base: 72,341 AI-verified stores across 20 countries. Percentages show share among AI-verified stores.

Top 10 Countries

Iran 31.3%

22,673 AI-verified stores

11,309 AI-verified stores

India 7.1%

5,120 AI-verified stores

Spain 5.0%

3,635 AI-verified stores

3,248 AI-verified stores

3,058 AI-verified stores

2,950 AI-verified stores

2,732 AI-verified stores

2,334 AI-verified stores

Italy 2.5%

1,787 AI-verified stores

Visual Distribution

Geographic distribution of stores using Gravatar (December 2025)
Geographic distribution of stores using Gravatar
Country AI-Verified Store Count Market Share
Iran 22673 31.34%
United States 11309 15.63%
India 5120 7.08%
Spain 3635 5.02%
Czechia 3248 4.49%
Turkey 3058 4.23%
United Kingdom 2950 4.08%
Indonesia 2732 3.78%
Russia 2334 3.23%
Italy 1787 2.47%
Vietnam 1738 2.40%
France 1712 2.37%
Brazil 1631 2.25%
Japan 1403 1.94%
Poland 1398 1.93%
Slovakia 1179 1.63%
Canada 1165 1.61%
Pakistan 1150 1.59%
China 1072 1.48%
Romania 1047 1.45%

Dataset Coverage

Field Rows count Coverage
Website 180.8k 100.00%
Emails 103.0k 57.00%
Phones 28.4k 15.72%
Ecommerce platform 179.3k 99.18%
Couriers 18.9k 10.47%
Payment Providers 20.0k 11.06%
Categories 122.6k 67.85%
Social Media 133.3k 73.74%

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Frequently Asked Questions

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Our database covers over 114.0k Gravatar physical stores, including website URLs, verified contacts (emails, phones), e-commerce platforms, product counts, categories, estimated monthly traffic, and more.

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