Gravatar Technology Adoption in E-commerce
Discover 50.7k verified e-commerce stores using Gravatar. Analyze technology adoption, market trends, integration patterns, and business insights.
Detected across 109.6k domains. 50.7k verified as active stores with physical delivery.
This is a public report preview. Use the catalog, exports or API for account lists. Fields depend on your plan; coverage varies by merchant.
50.7k verified active stores out of 109.6k detected · 46.3% verification rate
E-commerce Platforms Distribution
WooCommerce stores with 88.7% of stores with physical delivery (44,954 stores) , followed by Shoptet (9.0%) and Custom (1.9%) .
Base: 50,675 active verified stores, including those without a detected platform. Rankings show leading platform combinations; displayed percentages need not sum to 100%. Digital products, services, and non-transactional sites are excluded. All stores are verified by our proprietary AI model to ensure accurate e-commerce classification.
Top 10 Platforms (Physical Delivery)
44,954 stores
4,585 stores
953 stores
36 stores
26 stores
25 stores
11 stores
9 stores
9 stores
8 stores
Visual Distribution
44,954 stores
4,585 stores
953 stores
36 stores
26 stores
25 stores
11 stores
9 stores
9 stores
8 stores
| Platform | Stores with Physical Delivery | Percentage |
|---|---|---|
| WooCommerce | 44954 | 88.71% |
| Shoptet | 4585 | 9.05% |
| Custom | 953 | 1.88% |
| Shopify | 36 | 0.07% |
| PrestaShop | 26 | 0.05% |
| Welcart | 25 | 0.05% |
| Wix eCommerce | 11 | 0.02% |
| VirtueMart | 9 | 0.02% |
| miniShop2 | 9 | 0.02% |
| WooCommerce, Ideasoft | 8 | 0.02% |
Show broader dataset (all e-commerce signals)
Websites with E-commerce Signals
WooCommerce holds 93.0% share of detected Gravatar e-commerce signals (101,918) , with Shoptet at 4.2% and Custom at 0.9% (June 2026) .
Base: 109,550 domains in this report's signal population, including domains without a detected platform. This is not a store count: it can include redirects and non-transactional sites. Displayed percentages need not sum to 100%.
Top 10 Platforms (All Signals)
101,918 websites
4,632 websites
953 websites
67 websites
76 websites
58 websites
311 websites
115 websites
21 websites
11 websites
Visual Distribution
101,918 websites
4,632 websites
953 websites
67 websites
76 websites
58 websites
311 websites
115 websites
21 websites
11 websites
| Platform | Websites with Signals | Percentage |
|---|---|---|
| WooCommerce | 101918 | 93.03% |
| Shoptet | 4632 | 4.23% |
| Custom | 953 | 0.87% |
| Shopify | 67 | 0.06% |
| PrestaShop | 76 | 0.07% |
| Welcart | 58 | 0.05% |
| Wix eCommerce | 311 | 0.28% |
| VirtueMart | 115 | 0.10% |
| miniShop2 | 21 | 0.02% |
| WooCommerce, Ideasoft | 11 | 0.01% |
Categories Distribution
Health & Beauty stores with 13.8% of all stores (6,986 stores) , followed by Food & Beverages (9.8%) and Electronics & Technology (9.7%) .
Base: 50,675 active verified stores, including stores without a detected category. Percentages use this full population, not only the displayed categories.
Top 10 Categories
6,986 stores
4,973 stores
4,891 stores
4,724 stores
4,082 stores
3,593 stores
2,656 stores
2,612 stores
2,002 stores
1,605 stores
Visual Distribution
6,986 stores
4,973 stores
4,891 stores
4,724 stores
4,082 stores
3,593 stores
2,656 stores
2,612 stores
2,002 stores
1,605 stores
| Category | Number of Stores | Percentage |
|---|---|---|
| Health & Beauty | 6986 | 13.79% |
| Food & Beverages | 4973 | 9.81% |
| Electronics & Technology | 4891 | 9.65% |
| Clothing & Accessories | 4724 | 9.32% |
| Furniture & Home Decor | 4082 | 8.06% |
| Home & Garden | 3593 | 7.09% |
| Sporting Goods & Outdoor Gear | 2656 | 5.24% |
| Tools & Hardware | 2612 | 5.15% |
| Business & Industrial | 2002 | 3.95% |
| Vehicles & Parts | 1605 | 3.17% |
Payment Providers Distribution
PayPal accounts for 26.8% of displayed detection occurrences (3,219 occurrences) , followed by MasterCard (14.2%) and Stripe Connect (12.5%) .
Base: 11,998 provider detection occurrences in the displayed ranking, from active stores. One store can contribute multiple occurrences. These percentages are not the share of unique stores or all detections.
Detected from checkout/payment scripts and provider tags; off-site/manual payments excluded where undetectable.
Top 10 Payment Providers
3,219 occurrences
1,705 occurrences
1,498 occurrences
1,215 occurrences
1,192 occurrences
1,021 occurrences
767 occurrences
544 occurrences
436 occurrences
401 occurrences
Visual Distribution
3,219 occurrences
1,705 occurrences
1,498 occurrences
1,215 occurrences
1,192 occurrences
1,021 occurrences
767 occurrences
544 occurrences
436 occurrences
401 occurrences
| Payment Provider | Detection Occurrences | Share of Displayed Occurrences |
|---|---|---|
| PayPal | 3219 | 26.83% |
| MasterCard | 1705 | 14.21% |
| Stripe Connect | 1498 | 12.49% |
| Apple Pay | 1215 | 10.13% |
| Google Pay | 1192 | 9.93% |
| American Express | 1021 | 8.51% |
| VISA | 767 | 6.39% |
| Klarna | 544 | 4.53% |
| Bolt | 436 | 3.63% |
| BitCoin | 401 | 3.34% |
Shipping Carriers Distribution
UPS accounts for 29.0% of displayed detection occurrences (3,878 occurrences) , followed by DHL (20.8%) and DPD (12.0%) .
Base: 13,389 carrier detection occurrences in the displayed ranking, from active stores. One store can contribute multiple occurrences. These percentages are not the share of unique stores or all detections.
Detected from checkout/shipping pages and shipment widgets; cross-border carriers included where visible.
Top 10 Shipping Carriers
3,878 occurrences
2,786 occurrences
1,600 occurrences
1,547 occurrences
1,079 occurrences
982 occurrences
644 occurrences
321 occurrences
276 occurrences
276 occurrences
Visual Distribution
3,878 occurrences
2,786 occurrences
1,600 occurrences
1,547 occurrences
1,079 occurrences
982 occurrences
644 occurrences
321 occurrences
276 occurrences
276 occurrences
| Shipping Carrier | Detection Occurrences | Share of Displayed Occurrences |
|---|---|---|
| UPS | 3878 | 28.96% |
| DHL | 2786 | 20.81% |
| DPD | 1600 | 11.95% |
| GLS | 1547 | 11.55% |
| FedEx | 1079 | 8.06% |
| Ceska Posta | 982 | 7.33% |
| USPS | 644 | 4.81% |
| Почта России | 321 | 2.40% |
| СДЭК | 276 | 2.06% |
| Slovenska posta | 276 | 2.06% |
Store Launch Timeline
Over the past 12 months, 14,063 new stores were launched in Gravatar , with the highest activity in 2026-05 (1,341 stores) , demonstrating ongoing growth in the e-commerce market.
Last 12 Months
1,341 stores launched
1,249 stores launched
1,114 stores launched
1,070 stores launched
1,295 stores launched
1,370 stores launched
1,408 stores launched
1,176 stores launched
1,257 stores launched
1,146 stores launched
1,180 stores launched
457 stores launched
Monthly Trend
9.5% of last 12 months
8.9% of last 12 months
7.9% of last 12 months
7.6% of last 12 months
9.2% of last 12 months
9.7% of last 12 months
10.0% of last 12 months
8.4% of last 12 months
8.9% of last 12 months
8.1% of last 12 months
8.4% of last 12 months
3.2% of last 12 months
| Month | Stores Launched | Percentage |
|---|---|---|
| 2026-05 | 1341 | 9.54% |
| 2026-04 | 1249 | 8.88% |
| 2026-03 | 1114 | 7.92% |
| 2026-02 | 1070 | 7.61% |
| 2026-01 | 1295 | 9.21% |
| 2025-12 | 1370 | 9.74% |
| 2025-11 | 1408 | 10.01% |
| 2025-10 | 1176 | 8.36% |
| 2025-09 | 1257 | 8.94% |
| 2025-08 | 1146 | 8.15% |
| 2025-07 | 1180 | 8.39% |
| 2025-06 | 457 | 3.25% |
Active Stores by Launch Year
Currently, 50,557 active stores in Gravatar are tracked in our database , with the most stores launched in 2026 (6,165 stores still active) . This shows the distribution of currently active stores by their original launch year.
Active Stores by Launch Year
6,165 active stores
11,775 active stores
6,033 active stores
4,150 active stores
2,945 active stores
2,967 active stores
2,821 active stores
1,964 active stores
1,967 active stores
1,615 active stores
905 active stores
787 active stores
865 active stores
1,093 active stores
657 active stores
Distribution by Launch Year
12.2% of tracked active stores
23.3% of tracked active stores
11.9% of tracked active stores
8.2% of tracked active stores
5.8% of tracked active stores
5.9% of tracked active stores
5.6% of tracked active stores
3.9% of tracked active stores
3.9% of tracked active stores
3.2% of tracked active stores
1.8% of tracked active stores
1.6% of tracked active stores
1.7% of tracked active stores
2.2% of tracked active stores
1.3% of tracked active stores
| Launch Year | Active Stores | Percentage |
|---|---|---|
| 2026 | 6165 | 12.19% |
| 2025 | 11775 | 23.29% |
| 2024 | 6033 | 11.93% |
| 2023 | 4150 | 8.21% |
| 2022 | 2945 | 5.83% |
| 2021 | 2967 | 5.87% |
| 2020 | 2821 | 5.58% |
| 2019 | 1964 | 3.88% |
| 2018 | 1967 | 3.89% |
| 2017 | 1615 | 3.19% |
| 2016 | 905 | 1.79% |
| 2015 | 787 | 1.56% |
| 2014 | 865 | 1.71% |
| 2013 | 1093 | 2.16% |
| 2012 | 657 | 1.30% |
Geographic Distribution
United States stores with 12.4% (6,290 active verified stores) , followed by India (7.6%) and Czechia (7.0%) .
Base: 50,675 active verified stores, including stores with unknown country. Percentages use the full population, not only the displayed countries.
Top 10 Countries
6,290 active verified stores
3,859 active verified stores
3,551 active verified stores
3,246 active verified stores
1,571 active verified stores
1,545 active verified stores
1,406 active verified stores
1,225 active verified stores
1,156 active verified stores
1,114 active verified stores
Visual Distribution
6,290 active verified stores
3,859 active verified stores
3,551 active verified stores
3,246 active verified stores
1,571 active verified stores
1,545 active verified stores
1,406 active verified stores
1,225 active verified stores
1,156 active verified stores
1,114 active verified stores
| Country | AI-Verified Store Count | Market Share |
|---|---|---|
| United States | 6290 | 12.41% |
| India | 3859 | 7.62% |
| Czechia | 3551 | 7.01% |
| Iran | 3246 | 6.41% |
| United Kingdom | 1571 | 3.10% |
| Turkey | 1545 | 3.05% |
| Russia | 1406 | 2.77% |
| Pakistan | 1225 | 2.42% |
| Slovakia | 1156 | 2.28% |
| Vietnam | 1114 | 2.20% |
Featured Stores
A selection of notable and recently launched stores in this segment.
Notable Stores
A sample of well-known stores in this segment tracked by ShopRank.
WooCommerce
WooCommerce
WooCommerce - Arts & Entertainment
WooCommerce - Pets & Pet Supplies
WooCommerce - Jewelry & Watches
New Stores
Recently launched stores detected by ShopRank in the last full month.
WooCommerce - Food & Beverages
WooCommerce - Home & Garden
WooCommerce - Furniture & Home Decor
WooCommerce
WooCommerce - Health & Beauty
Data Coverage
Coverage among all domains with this detected signal, including non-active profiles; not just active stores.
| Field | Rows count | Coverage |
|---|---|---|
| Website | 109.6k | 100.00% |
| Emails | 69.4k | 63.31% |
| Phones | 50.8k | 46.36% |
| Ecommerce platform | 108.8k | 99.29% |
| Couriers | 14.1k | 12.91% |
| Payment Providers | 14.9k | 13.63% |
| Categories | 47.8k | 43.65% |
| Social Media | 86.2k | 78.68% |
Coverage reflects detectability from public website analysis. Payment providers and shipping carriers are identified from checkout pages and shipping widgets. Stores using off-site payment flows or custom shipping integrations may not be detected. Actual adoption rates are higher than shown.
Market Intelligence
On-demand market analysis
Self-service access to market data and insights
- Search and segment stores by any criteria
- API integration for automated workflows
- Periodic index updates
- Market sizing and segmentation
Strategic Intelligence
Custom research and competitive analysis
Tailored intelligence for strategic decisions
- Custom market reports and analysis
- Competitive landscape monitoring
- Direct support from the founder
- Flexible licensing and enterprise pricing
Market Intelligence
Understand the Gravatar e-commerce landscape:
Analyze 50.7k verified e-commerce stores on Gravatar - technology adoption, market share, competitive positioning.
- Track Competitive Shifts
-
Monitor platform migrations, technology adoption, and market share changes across Gravatar e-commerce.
- Size Your Addressable Market
-
Segment stores by country, platform, category, PSP, carrier, technology, and merchant-size signals to quantify your market opportunity.
- Monitor Adoption Trends
-
Identify which payment providers, shipping carriers, and platforms are gaining or losing traction.
Data Access
- Interactive search and filtering via web app
- REST API for programmatic access and automation
- Index updates; historical datasets by agreement
Use Cases
- Competitive intelligence and market sizing
- Technology adoption and platform migration analysis
- Sales prospecting and account-based targeting
- Investment research and due diligence
Frequently Asked Questions
- What data is included in the Gravatar e-commerce intelligence?
-
We track 50.7k verified Gravatar e-commerce stores whose profiles can include: e-commerce platform, product counts, categories, payment providers, shipping carriers, technology stack, merchant-size signals, and available business contact fields.
- How is the data collected and how often is it updated?
-
We rebuild the searchable index typically every 2–4 weeks. Observation dates vary by source and field; a rebuild does not mean every website was observed again. This public report has its own publication date and may use an older snapshot than the live catalog. Coverage varies by field and market. A missing payment or carrier signal means we did not detect it, not that the merchant does not use it.
- How do I access the data?
-
Self-service plans give you instant access through our web app and REST API. You can search, filter, and segment stores interactively or integrate programmatically into your workflows. View plans →
- Can I filter by specific segments?
-
Yes. You can segment by country, platform, product category, payment provider, shipping carrier, technology stack, store age, cross-border signals, and merchant-size bands. Some advanced signals are plan-gated, and the same field contract is used by the web app, exports, and API.
- Do you offer enterprise or custom licensing?
-
Yes. For large-scale data needs, custom market reports, or dedicated support, contact us to discuss enterprise pricing.
Social Media Usage
Facebook accounts for 23.7% of displayed detection occurrences (40,893 occurrences) , followed by LinkedIn (16.6%) and Pinterest (15.9%) .
Base: 172,664 social-platform detection occurrences in the displayed ranking, from active stores. One store can contribute multiple occurrences. These percentages are not the share of unique stores or all detections.
Links and embeds detected on public pages; private/hidden profiles not counted.
Top 10 Social Platforms
40,893 occurrences
28,631 occurrences
27,510 occurrences
23,475 occurrences
21,014 occurrences
10,634 occurrences
9,231 occurrences
7,065 occurrences
3,985 occurrences
226 occurrences
Visual Distribution
40,893 occurrences
28,631 occurrences
27,510 occurrences
23,475 occurrences
21,014 occurrences
10,634 occurrences
9,231 occurrences
7,065 occurrences
3,985 occurrences
226 occurrences