Google Sites Technology Adoption in E-commerce

Discover 510.0 e-commerce stores using Google Sites. Analyze technology adoption, market trends, integration patterns, and business insights.

· · Next full refresh: January 2026

E-commerce Platforms Distribution

Custom leads with 99.6% of stores with physical delivery (508 stores) , followed by Shopify (0.2%) and BASE (0.2%) .

Note: This distribution covers only stores selling physical products with active shopping carts and physical product shipping. Digital products, services, and non-transactional sites are excluded. All stores are verified by our proprietary AI model to ensure accurate e-commerce classification.

Top 10 Platforms (Physical Delivery)

Custom 99.6%

508 stores

1 stores

BASE 0.2%

1 stores

0 stores

Tebex 0.0%

0 stores

0 stores

Visual Distribution

Distribution of top 10 platforms by stores with physical delivery (December 2025)
E-commerce platforms distribution for stores with physical delivery in Google Sites
Platform Stores with Physical Delivery Percentage
Custom 508 99.61%
Shopify 1 0.20%
BASE 1 0.20%
SAP Commerce Cloud 0 0.00%
Tebex 0 0.00%
Wix eCommerce 0 0.00%

All Stores Distribution

Custom holds 98.3% share of all Google Sites e-commerce stores (508) , with Shopify at 0.2% and BASE at 0.4% (December 2025) .

Note: This broader distribution includes all stores with e-commerce indicators such as platform detection, shopping cart presence, or payment integration. This liberal approach may include some false positives (e.g., WooCommerce installations used for non-commercial purposes) but provides comprehensive market coverage for lead generation and competitive analysis.

Top 10 Platforms (All Stores)

Custom 98.3%

508 stores

1 stores

BASE 0.4%

2 stores

1 stores

Tebex 0.8%

4 stores

1 stores

Visual Distribution

Distribution of top 10 platforms by all stores (December 2025)
E-commerce platforms distribution for all stores in Google Sites
Platform Total Stores Percentage
Custom 508 98.26%
Shopify 1 0.19%
BASE 2 0.39%
SAP Commerce Cloud 1 0.19%
Tebex 4 0.77%
Wix eCommerce 1 0.19%

Categories Distribution

Health & Beauty leads with 12.8% of all stores (46 stores) , followed by Food & Beverages (12.0%) and Clothing & Accessories (11.2%) .

Top 10 Categories

Health & Beauty 12.8%

46 stores

Food & Beverages 12.0%

43 stores

Clothing & Accessories 11.2%

40 stores

Arts & Entertainment 8.7%

31 stores

Electronics & Technology 8.4%

30 stores

Vehicles & Parts 8.1%

29 stores

Home & Garden 7.0%

25 stores

Business & Industrial 5.6%

20 stores

Sporting Goods & Outdoor Gear 5.0%

18 stores

Books & Media 4.5%

16 stores

Visual Distribution

Distribution of top 10 Google Sites store categories (December 2025)
Distribution of categories in Google Sites e-commerce stores
Category Number of Stores Percentage
Health & Beauty 46 12.85%
Food & Beverages 43 12.01%
Clothing & Accessories 40 11.17%
Arts & Entertainment 31 8.66%
Electronics & Technology 30 8.38%
Vehicles & Parts 29 8.10%
Home & Garden 25 6.98%
Business & Industrial 20 5.59%
Sporting Goods & Outdoor Gear 18 5.03%
Books & Media 16 4.47%
Furniture & Home Decor 15 4.19%
Gifts & Special Occasions 14 3.91%
Pets & Pet Supplies 13 3.63%
Collectibles & Hobbies 10 2.79%
Tools & Hardware 8 2.23%

Payment Providers Distribution

PayPal leads with 27.8% among AI-verified physical stores (10 stores) , followed by Paddle (25.0%) and Bolt (8.3%) .

Base: 36 AI-verified physical stores with detectable payment providers (6.9% coverage of all stores). Percentages show share of detected provider instances (stores may use multiple providers).

Detected from checkout/payment scripts and provider tags; off-site/manual payments excluded where undetectable.

Top 10 Payment Providers

PayPal 27.8%

10 stores

Paddle 25.0%

9 stores

Bolt 8.3%

3 stores

2 stores

2 stores

1 stores

1 stores

SEPA 2.8%

1 stores

1 stores

1 stores

Visual Distribution

Distribution of top 10 Google Sites payment providers (December 2025)
Distribution of payment providers in Google Sites e-commerce stores
Payment Provider Store Count Market Share
PayPal 10 27.78%
Paddle 9 25.00%
Bolt 3 8.33%
MTN Mobile Money 2 5.56%
MasterCard 2 5.56%
Openpay 1 2.78%
Gumroad 1 2.78%
SEPA 1 2.78%
Stripe Connect 1 2.78%
Mercado Pago 1 2.78%
JCB 1 2.78%
Swish 1 2.78%
VNPay 1 2.78%
American Express 1 2.78%
Google Pay 1 2.78%

Shipping Carriers Distribution

DPD leads with 19.2% among AI-verified physical stores (5 stores) , followed by UPS (15.4%) and USPS (11.5%) .

Base: 26 AI-verified physical stores with detectable shipping carriers (5.0% coverage of all stores). Percentages show share of detected carrier instances (stores may use multiple carriers).

Detected from checkout/shipping pages and shipment widgets; cross-border carriers included where visible.

Top 10 Shipping Carriers

DPD 19.2%

5 stores

UPS 15.4%

4 stores

USPS 11.5%

3 stores

DHL 7.7%

2 stores

Pudo 7.7%

2 stores

1 stores

TCS 3.8%

1 stores

TNT 3.8%

1 stores

FedEx 3.8%

1 stores

1 stores

Visual Distribution

Distribution of top 10 Google Sites shipping carriers (December 2025)
Distribution of shipping carriers in Google Sites e-commerce stores
Shipping Carrier Store Count Market Share
DPD 5 19.23%
UPS 4 15.38%
USPS 3 11.54%
DHL 2 7.69%
Pudo 2 7.69%
Royal Mail 1 3.85%
TCS 1 3.85%
TNT 1 3.85%
FedEx 1 3.85%
Omniva 1 3.85%
JX 1 3.85%
DoorDash 1 3.85%
Shiprocket 1 3.85%
Blue Star 1 3.85%
Giaohangnhanh 1 3.85%

Store Launch Timeline

Over the past 12 months, 91 new stores were launched in Google Sites , with the highest activity in 2025-10 (1 stores) , demonstrating ongoing growth in the e-commerce market.

Last 12 Months

2025-10 1.1%

1 stores launched

2025-08 2.2%

2 stores launched

2025-07 17.6%

16 stores launched

2025-06 11.0%

10 stores launched

2025-05 12.1%

11 stores launched

2025-04 18.7%

17 stores launched

2025-03 13.2%

12 stores launched

2025-02 5.5%

5 stores launched

2025-01 12.1%

11 stores launched

2024-12 6.6%

6 stores launched

Monthly Trend

Monthly store launches in Google Sites (December 2025)
Monthly store launches in Google Sites over the past 12 months
Month Stores Launched Percentage
2025-10 1 1.10%
2025-08 2 2.20%
2025-07 16 17.58%
2025-06 10 10.99%
2025-05 11 12.09%
2025-04 17 18.68%
2025-03 12 13.19%
2025-02 5 5.49%
2025-01 11 12.09%
2024-12 6 6.59%

Active Stores by Launch Year

Currently, 506 active stores in Google Sites are tracked in our database , with the most stores launched in 2025 (85 stores still active) . This shows the distribution of currently active stores by their original launch year.

Active Stores by Launch Year

2025 16.8%

85 active stores

2024 17.2%

87 active stores

2023 14.6%

74 active stores

2022 8.5%

43 active stores

2021 7.1%

36 active stores

2020 7.7%

39 active stores

2019 5.5%

28 active stores

2018 2.8%

14 active stores

2017 3.8%

19 active stores

2016 2.2%

11 active stores

2015 1.4%

7 active stores

2014 1.2%

6 active stores

2013 2.4%

12 active stores

2012 2.2%

11 active stores

2011 0.6%

3 active stores

Distribution by Launch Year

Active stores in Google Sites by original launch year (December 2025)
Active stores in Google Sites by launch year
Launch Year Active Stores Percentage
2025 85 16.80%
2024 87 17.19%
2023 74 14.62%
2022 43 8.50%
2021 36 7.11%
2020 39 7.71%
2019 28 5.53%
2018 14 2.77%
2017 19 3.75%
2016 11 2.17%
2015 7 1.38%
2014 6 1.19%
2013 12 2.37%
2012 11 2.17%
2011 3 0.59%
2010 6 1.19%
2009 2 0.40%
2008 4 0.79%
2007 3 0.59%
2006 2 0.40%
2005 3 0.59%
2004 3 0.59%
2002 3 0.59%
2001 1 0.20%
2000 1 0.20%
1999 1 0.20%
1998 2 0.40%

Social Media Usage

YouTube leads with 51.9% among stores with at least one detectable social profile (83 stores) , followed by Instagram (19.4%) and Facebook (17.5%) .

Base: 129 stores with any detectable social profile (24.8% of all stores). Percentages show share of detected platform instances (stores may use multiple platforms).

Links and embeds detected on public pages; private/hidden profiles not counted.

Top 10 Social Platforms

YouTube 51.9%

83 stores

Instagram 19.4%

31 stores

Facebook 17.5%

28 stores

WhatsApp 5.0%

8 stores

TikTok 2.5%

4 stores

X 1.9%

3 stores

LinkedIn 1.9%

3 stores

Visual Distribution

Distribution of social media platforms in Google Sites (December 2025)
Distribution of social media platforms in Google Sites e-commerce stores
Social Platform Store Count Market Share
YouTube 83 51.88%
Instagram 31 19.38%
Facebook 28 17.50%
WhatsApp 8 5.00%
TikTok 4 2.50%
X 3 1.88%
LinkedIn 3 1.88%

Geographic Distribution

United States leads with 21.7% (54 AI-verified stores) , followed by India (10.8%) and United Kingdom (9.6%) .

Base: 249 AI-verified stores across 20 countries. Percentages show share among AI-verified stores.

Top 10 Countries

54 AI-verified stores

India 10.8%

27 AI-verified stores

24 AI-verified stores

Spain 8.4%

21 AI-verified stores

13 AI-verified stores

12 AI-verified stores

11 AI-verified stores

10 AI-verified stores

10 AI-verified stores

10 AI-verified stores

Visual Distribution

Geographic distribution of stores using Google Sites (December 2025)
Geographic distribution of stores using Google Sites
Country AI-Verified Store Count Market Share
United States 54 21.69%
India 27 10.84%
United Kingdom 24 9.64%
Spain 21 8.43%
Canada 13 5.22%
Turkey 12 4.82%
Ukraine 11 4.42%
France 10 4.02%
Poland 10 4.02%
Argentina 10 4.02%
Vietnam 10 4.02%
Indonesia 8 3.21%
Chile 6 2.41%
Taiwan 6 2.41%
Thailand 5 2.01%
Netherlands 5 2.01%
South Africa 5 2.01%
Brazil 4 1.61%
Mexico 4 1.61%
Colombia 4 1.61%

Dataset Coverage

Field Rows count Coverage
Website 520.0 100.00%
Emails 219.0 42.12%
Phones 35.0 6.73%
Ecommerce platform 517.0 99.42%
Couriers 26.0 5.00%
Payment Providers 36.0 6.92%
Categories 383.0 73.65%
Social Media 129.0 24.81%

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Frequently Asked Questions

What data is included in the Google Sites E-commerce Database?

Our database covers over 510.0 Google Sites physical stores, including website URLs, verified contacts (emails, phones), e-commerce platforms, product counts, categories, estimated monthly traffic, and more.

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