Google Sites Technology Adoption in E-commerce
Discover 510.0 e-commerce stores using Google Sites. Analyze technology adoption, market trends, integration patterns, and business insights.
· · Next full refresh: January 2026
E-commerce Platforms Distribution
Custom leads with 99.6% of stores with physical delivery (508 stores) , followed by Shopify (0.2%) and BASE (0.2%) .
Note: This distribution covers only stores selling physical products with active shopping carts and physical product shipping. Digital products, services, and non-transactional sites are excluded. All stores are verified by our proprietary AI model to ensure accurate e-commerce classification.
Top 10 Platforms (Physical Delivery)
508 stores
1 stores
1 stores
0 stores
0 stores
0 stores
Visual Distribution
| Platform | Stores with Physical Delivery | Percentage |
|---|---|---|
| Custom | 508 | 99.61% |
| Shopify | 1 | 0.20% |
| BASE | 1 | 0.20% |
| SAP Commerce Cloud | 0 | 0.00% |
| Tebex | 0 | 0.00% |
| Wix eCommerce | 0 | 0.00% |
All Stores Distribution
Custom holds 98.3% share of all Google Sites e-commerce stores (508) , with Shopify at 0.2% and BASE at 0.4% (December 2025) .
Note: This broader distribution includes all stores with e-commerce indicators such as platform detection, shopping cart presence, or payment integration. This liberal approach may include some false positives (e.g., WooCommerce installations used for non-commercial purposes) but provides comprehensive market coverage for lead generation and competitive analysis.
Top 10 Platforms (All Stores)
508 stores
1 stores
2 stores
1 stores
4 stores
1 stores
Visual Distribution
| Platform | Total Stores | Percentage |
|---|---|---|
| Custom | 508 | 98.26% |
| Shopify | 1 | 0.19% |
| BASE | 2 | 0.39% |
| SAP Commerce Cloud | 1 | 0.19% |
| Tebex | 4 | 0.77% |
| Wix eCommerce | 1 | 0.19% |
Categories Distribution
Health & Beauty leads with 12.8% of all stores (46 stores) , followed by Food & Beverages (12.0%) and Clothing & Accessories (11.2%) .
Top 10 Categories
46 stores
43 stores
40 stores
31 stores
30 stores
29 stores
25 stores
20 stores
18 stores
16 stores
Visual Distribution
| Category | Number of Stores | Percentage |
|---|---|---|
| Health & Beauty | 46 | 12.85% |
| Food & Beverages | 43 | 12.01% |
| Clothing & Accessories | 40 | 11.17% |
| Arts & Entertainment | 31 | 8.66% |
| Electronics & Technology | 30 | 8.38% |
| Vehicles & Parts | 29 | 8.10% |
| Home & Garden | 25 | 6.98% |
| Business & Industrial | 20 | 5.59% |
| Sporting Goods & Outdoor Gear | 18 | 5.03% |
| Books & Media | 16 | 4.47% |
| Furniture & Home Decor | 15 | 4.19% |
| Gifts & Special Occasions | 14 | 3.91% |
| Pets & Pet Supplies | 13 | 3.63% |
| Collectibles & Hobbies | 10 | 2.79% |
| Tools & Hardware | 8 | 2.23% |
Payment Providers Distribution
PayPal leads with 27.8% among AI-verified physical stores (10 stores) , followed by Paddle (25.0%) and Bolt (8.3%) .
Base: 36 AI-verified physical stores with detectable payment providers (6.9% coverage of all stores). Percentages show share of detected provider instances (stores may use multiple providers).
Detected from checkout/payment scripts and provider tags; off-site/manual payments excluded where undetectable.
Top 10 Payment Providers
10 stores
9 stores
3 stores
2 stores
2 stores
1 stores
1 stores
1 stores
1 stores
1 stores
Visual Distribution
| Payment Provider | Store Count | Market Share |
|---|---|---|
| PayPal | 10 | 27.78% |
| Paddle | 9 | 25.00% |
| Bolt | 3 | 8.33% |
| MTN Mobile Money | 2 | 5.56% |
| MasterCard | 2 | 5.56% |
| Openpay | 1 | 2.78% |
| Gumroad | 1 | 2.78% |
| SEPA | 1 | 2.78% |
| Stripe Connect | 1 | 2.78% |
| Mercado Pago | 1 | 2.78% |
| JCB | 1 | 2.78% |
| Swish | 1 | 2.78% |
| VNPay | 1 | 2.78% |
| American Express | 1 | 2.78% |
| Google Pay | 1 | 2.78% |
Shipping Carriers Distribution
DPD leads with 19.2% among AI-verified physical stores (5 stores) , followed by UPS (15.4%) and USPS (11.5%) .
Base: 26 AI-verified physical stores with detectable shipping carriers (5.0% coverage of all stores). Percentages show share of detected carrier instances (stores may use multiple carriers).
Detected from checkout/shipping pages and shipment widgets; cross-border carriers included where visible.
Top 10 Shipping Carriers
Visual Distribution
| Shipping Carrier | Store Count | Market Share |
|---|---|---|
| DPD | 5 | 19.23% |
| UPS | 4 | 15.38% |
| USPS | 3 | 11.54% |
| DHL | 2 | 7.69% |
| Pudo | 2 | 7.69% |
| Royal Mail | 1 | 3.85% |
| TCS | 1 | 3.85% |
| TNT | 1 | 3.85% |
| FedEx | 1 | 3.85% |
| Omniva | 1 | 3.85% |
| JX | 1 | 3.85% |
| DoorDash | 1 | 3.85% |
| Shiprocket | 1 | 3.85% |
| Blue Star | 1 | 3.85% |
| Giaohangnhanh | 1 | 3.85% |
Store Launch Timeline
Over the past 12 months, 91 new stores were launched in Google Sites , with the highest activity in 2025-10 (1 stores) , demonstrating ongoing growth in the e-commerce market.
Last 12 Months
1 stores launched
2 stores launched
16 stores launched
10 stores launched
11 stores launched
17 stores launched
12 stores launched
5 stores launched
11 stores launched
6 stores launched
Monthly Trend
| Month | Stores Launched | Percentage |
|---|---|---|
| 2025-10 | 1 | 1.10% |
| 2025-08 | 2 | 2.20% |
| 2025-07 | 16 | 17.58% |
| 2025-06 | 10 | 10.99% |
| 2025-05 | 11 | 12.09% |
| 2025-04 | 17 | 18.68% |
| 2025-03 | 12 | 13.19% |
| 2025-02 | 5 | 5.49% |
| 2025-01 | 11 | 12.09% |
| 2024-12 | 6 | 6.59% |
Active Stores by Launch Year
Currently, 506 active stores in Google Sites are tracked in our database , with the most stores launched in 2025 (85 stores still active) . This shows the distribution of currently active stores by their original launch year.
Active Stores by Launch Year
85 active stores
87 active stores
74 active stores
43 active stores
36 active stores
39 active stores
28 active stores
14 active stores
19 active stores
11 active stores
7 active stores
6 active stores
12 active stores
11 active stores
3 active stores
Distribution by Launch Year
| Launch Year | Active Stores | Percentage |
|---|---|---|
| 2025 | 85 | 16.80% |
| 2024 | 87 | 17.19% |
| 2023 | 74 | 14.62% |
| 2022 | 43 | 8.50% |
| 2021 | 36 | 7.11% |
| 2020 | 39 | 7.71% |
| 2019 | 28 | 5.53% |
| 2018 | 14 | 2.77% |
| 2017 | 19 | 3.75% |
| 2016 | 11 | 2.17% |
| 2015 | 7 | 1.38% |
| 2014 | 6 | 1.19% |
| 2013 | 12 | 2.37% |
| 2012 | 11 | 2.17% |
| 2011 | 3 | 0.59% |
| 2010 | 6 | 1.19% |
| 2009 | 2 | 0.40% |
| 2008 | 4 | 0.79% |
| 2007 | 3 | 0.59% |
| 2006 | 2 | 0.40% |
| 2005 | 3 | 0.59% |
| 2004 | 3 | 0.59% |
| 2002 | 3 | 0.59% |
| 2001 | 1 | 0.20% |
| 2000 | 1 | 0.20% |
| 1999 | 1 | 0.20% |
| 1998 | 2 | 0.40% |
Geographic Distribution
United States leads with 21.7% (54 AI-verified stores) , followed by India (10.8%) and United Kingdom (9.6%) .
Base: 249 AI-verified stores across 20 countries. Percentages show share among AI-verified stores.
Top 10 Countries
54 AI-verified stores
27 AI-verified stores
24 AI-verified stores
21 AI-verified stores
13 AI-verified stores
12 AI-verified stores
11 AI-verified stores
10 AI-verified stores
10 AI-verified stores
10 AI-verified stores
Visual Distribution
| Country | AI-Verified Store Count | Market Share |
|---|---|---|
| United States | 54 | 21.69% |
| India | 27 | 10.84% |
| United Kingdom | 24 | 9.64% |
| Spain | 21 | 8.43% |
| Canada | 13 | 5.22% |
| Turkey | 12 | 4.82% |
| Ukraine | 11 | 4.42% |
| France | 10 | 4.02% |
| Poland | 10 | 4.02% |
| Argentina | 10 | 4.02% |
| Vietnam | 10 | 4.02% |
| Indonesia | 8 | 3.21% |
| Chile | 6 | 2.41% |
| Taiwan | 6 | 2.41% |
| Thailand | 5 | 2.01% |
| Netherlands | 5 | 2.01% |
| South Africa | 5 | 2.01% |
| Brazil | 4 | 1.61% |
| Mexico | 4 | 1.61% |
| Colombia | 4 | 1.61% |
Featured Stores
Discover the strongest performers and newest entrants in Google Sites's e-commerce landscape.
Top Stores by GMV
Data will be available soon.
Dataset Coverage
| Field | Rows count | Coverage |
|---|---|---|
| Website | 520.0 | 100.00% |
| Emails | 219.0 | 42.12% |
| Phones | 35.0 | 6.73% |
| Ecommerce platform | 517.0 | 99.42% |
| Couriers | 26.0 | 5.00% |
| Payment Providers | 36.0 | 6.92% |
| Categories | 383.0 | 73.65% |
| Social Media | 129.0 | 24.81% |
Starter Package
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Maximize Your ROI
Use our detailed Google Sites E-commerce Database to:
Gain actionable insights into 510.0 physical stores in Google Sites.
- Identify High-Value Leads
-
Quickly find and contact the best decision-makers at Google Sites online stores.
- Conduct Competitive Analysis
-
Analyze your competitors' market share, product categories, and technology stacks.
- Direct Outreach
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Access verified business contacts to accelerate your sales and marketing outreach.
Data Format & Delivery
Available Formats
- CSV
- Excel (XLS/XLSX)
- Text (TXT)
Delivery Methods
- Direct download
- Email delivery
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Use Cases
- Lead Generation
- B2B Marketing
- Direct Marketing
- Email Marketing
- B2B Retargeting
- Market Research
Frequently Asked Questions
- What data is included in the Google Sites E-commerce Database?
-
Our database covers over 510.0 Google Sites physical stores, including website URLs, verified contacts (emails, phones), e-commerce platforms, product counts, categories, estimated monthly traffic, and more.
- How fresh is your data and how often is it updated?
-
We update our database quarterly, using web crawling, AI analysis, and manual verification. This ensures you always receive the most accurate, relevant, and actionable data.
- Can I get a free sample before purchasing?
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Absolutely! Contact us to request a free sample dataset customized to your needs. We're happy to provide demos and answer any questions.
- Can I buy only selected segments of data?
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Yes, you can purchase targeted segments tailored specifically to your business needs—by industry, platform, store size, and more. Contact us for details.
- How quickly can I access the full dataset after purchase?
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You'll receive immediate access upon payment completion. Our data can be downloaded directly or delivered via email or API.
- What licensing options are available?
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We offer flexible licensing: one-time purchases, annual subscriptions, and customized enterprise plans. Reach out to discuss the best solution for your business.
Social Media Usage
YouTube leads with 51.9% among stores with at least one detectable social profile (83 stores) , followed by Instagram (19.4%) and Facebook (17.5%) .
Base: 129 stores with any detectable social profile (24.8% of all stores). Percentages show share of detected platform instances (stores may use multiple platforms).
Links and embeds detected on public pages; private/hidden profiles not counted.
Top 10 Social Platforms
83 stores
31 stores
28 stores
8 stores
4 stores
3 stores
3 stores
Visual Distribution