GetYourGuide Technology Adoption in E-commerce

Discover 62 verified e-commerce stores using GetYourGuide. Analyze technology adoption, market trends, integration patterns, and business insights.

Detected across 1.2k domains. 62 verified as active stores with physical delivery.

Verified stores
62
active stores with physical delivery
Top country
United States
16 verified stores
Top payment signal
PayPal
11 detection occurrences
Top carrier signal
DHL
5 detection occurrences
Top category
Clothing & Accessories
17 verified stores

This is a public report preview. Use the catalog, exports or API for account lists. Fields depend on your plan; coverage varies by merchant.

62 verified active stores out of 1.2k detected · 5.3% verification rate

E-commerce Platforms Distribution

WooCommerce stores with 56.5% of stores with physical delivery (35 stores) , followed by Shopify (29.0%) and Squarespace Commerce (3.2%) .

Base: 62 active verified stores, including those without a detected platform. Rankings show leading platform combinations; displayed percentages need not sum to 100%. Digital products, services, and non-transactional sites are excluded. All stores are verified by our proprietary AI model to ensure accurate e-commerce classification.

Top 10 Platforms (Physical Delivery)

35 stores

Shopify 29.0%

18 stores

2 stores

1 stores

FreshStore 1.6%

1 stores

1 stores

1 stores

1 stores

WooCommerce, Shopify 0.0%

0 stores

Visual Distribution

Distribution of top 10 platforms by stores with physical delivery (June 2026)
E-commerce platforms distribution for stores with physical delivery in GetYourGuide
Platform Stores with Physical Delivery Percentage
WooCommerce 35 56.45%
Shopify 18 29.03%
Squarespace Commerce 2 3.23%
Gambio 2 3.23%
OpenCart 1 1.61%
FreshStore 1 1.61%
Wix eCommerce 1 1.61%
Shoper 1 1.61%
Custom 1 1.61%
WooCommerce, Shopify 0 0.00%
Show broader dataset (all e-commerce signals)

Websites with E-commerce Signals

WooCommerce holds 78.7% share of detected GetYourGuide e-commerce signals (915) , with Shopify at 2.6% and Squarespace Commerce at 7.6% (June 2026) .

Base: 1,163 domains in this report's signal population, including domains without a detected platform. This is not a store count: it can include redirects and non-transactional sites. Displayed percentages need not sum to 100%.

Top 10 Platforms (All Signals)

915 websites

30 websites

88 websites

2 websites

2 websites

FreshStore 0.1%

1 websites

87 websites

1 websites

1 websites

WooCommerce, Shopify 0.1%

1 websites

Visual Distribution

Distribution of top 10 platforms by websites with signals (June 2026)
E-commerce platforms distribution for websites with signals in GetYourGuide
Platform Websites with Signals Percentage
WooCommerce 915 78.68%
Shopify 30 2.58%
Squarespace Commerce 88 7.57%
Gambio 2 0.17%
OpenCart 2 0.17%
FreshStore 1 0.09%
Wix eCommerce 87 7.48%
Shoper 1 0.09%
Custom 1 0.09%
WooCommerce, Shopify 1 0.09%

Categories Distribution

Clothing & Accessories stores with 27.4% of all stores (17 stores) , followed by Sporting Goods & Outdoor Gear (19.4%) and Health & Beauty (11.3%) .

Base: 62 active verified stores, including stores without a detected category. Percentages use this full population, not only the displayed categories.

Top 10 Categories

Clothing & Accessories 27.4%

17 stores

Sporting Goods & Outdoor Gear 19.4%

12 stores

Health & Beauty 11.3%

7 stores

Arts & Entertainment 8.1%

5 stores

Food & Beverages 8.1%

5 stores

Toys & Games 6.5%

4 stores

Gifts & Special Occasions 4.8%

3 stores

Books & Media 3.2%

2 stores

Baby & Toddler 1.6%

1 stores

Furniture & Home Decor 1.6%

1 stores

Visual Distribution

Distribution of top 10 GetYourGuide store categories (June 2026)
Distribution of categories in GetYourGuide e-commerce stores
Category Number of Stores Percentage
Clothing & Accessories 17 27.42%
Sporting Goods & Outdoor Gear 12 19.35%
Health & Beauty 7 11.29%
Arts & Entertainment 5 8.06%
Food & Beverages 5 8.06%
Toys & Games 4 6.45%
Gifts & Special Occasions 3 4.84%
Books & Media 2 3.23%
Baby & Toddler 1 1.61%
Furniture & Home Decor 1 1.61%

Payment Providers Distribution

PayPal accounts for 30.6% of displayed detection occurrences (11 occurrences) , followed by MasterCard (11.1%) and Klarna (11.1%) .

Base: 36 provider detection occurrences in the displayed ranking, from active stores. One store can contribute multiple occurrences. These percentages are not the share of unique stores or all detections.

Detected from checkout/payment scripts and provider tags; off-site/manual payments excluded where undetectable.

Top 10 Payment Providers

PayPal 30.6%

11 occurrences

4 occurrences

Klarna 11.1%

4 occurrences

3 occurrences

3 occurrences

SEPA 8.3%

3 occurrences

3 occurrences

2 occurrences

2 occurrences

1 occurrences

Visual Distribution

Distribution of top 10 GetYourGuide payment providers (June 2026)
Distribution of payment providers in GetYourGuide e-commerce stores
Payment Provider Detection Occurrences Share of Displayed Occurrences
PayPal 11 30.56%
MasterCard 4 11.11%
Klarna 4 11.11%
Apple Pay 3 8.33%
Google Pay 3 8.33%
SEPA 3 8.33%
Stripe Connect 3 8.33%
American Express 2 5.56%
Giropay 2 5.56%
Amazon Payments 1 2.78%

Shipping Carriers Distribution

DHL accounts for 23.8% of displayed detection occurrences (5 occurrences) , followed by Deutsche Post (14.3%) and UPS (14.3%) .

Base: 21 carrier detection occurrences in the displayed ranking, from active stores. One store can contribute multiple occurrences. These percentages are not the share of unique stores or all detections.

Detected from checkout/shipping pages and shipment widgets; cross-border carriers included where visible.

Top 10 Shipping Carriers

DHL 23.8%

5 occurrences

3 occurrences

UPS 14.3%

3 occurrences

2 occurrences

DPD 9.5%

2 occurrences

GLS 9.5%

2 occurrences

1 occurrences

FedEx 4.8%

1 occurrences

1 occurrences

1 occurrences

Visual Distribution

Distribution of top 10 GetYourGuide shipping carriers (June 2026)
Distribution of shipping carriers in GetYourGuide e-commerce stores
Shipping Carrier Detection Occurrences Share of Displayed Occurrences
DHL 5 23.81%
Deutsche Post 3 14.29%
UPS 3 14.29%
Hermes 2 9.52%
DPD 2 9.52%
GLS 2 9.52%
Royal Mail 1 4.76%
FedEx 1 4.76%
InPost 1 4.76%
PostNL 1 4.76%

Store Launch Timeline

Over the past 12 months, 8 new stores were launched in GetYourGuide , with the highest activity in 2026-01 (1 stores) , demonstrating ongoing growth in the e-commerce market.

Last 12 Months

2026-01 12.5%

1 stores launched

2025-12 12.5%

1 stores launched

2025-11 37.5%

3 stores launched

2025-10 25.0%

2 stores launched

2025-09 12.5%

1 stores launched

Monthly Trend

Monthly store launches in GetYourGuide (June 2026)
Monthly store launches in GetYourGuide over the past 12 months
Month Stores Launched Percentage
2026-01 1 12.50%
2025-12 1 12.50%
2025-11 3 37.50%
2025-10 2 25.00%
2025-09 1 12.50%

Active Stores by Launch Year

Currently, 62 active stores in GetYourGuide are tracked in our database , with the most stores launched in 2026 (2 stores still active) . This shows the distribution of currently active stores by their original launch year.

Active Stores by Launch Year

2026 3.2%

2 active stores

2025 21.0%

13 active stores

2024 14.5%

9 active stores

2023 3.2%

2 active stores

2022 1.6%

1 active stores

2021 14.5%

9 active stores

2020 8.1%

5 active stores

2019 3.2%

2 active stores

2018 6.5%

4 active stores

2017 9.7%

6 active stores

2014 3.2%

2 active stores

2013 3.2%

2 active stores

2011 1.6%

1 active stores

2010 3.2%

2 active stores

2006 1.6%

1 active stores

Distribution by Launch Year

Active stores in GetYourGuide by original launch year (June 2026)
Active stores in GetYourGuide by launch year
Launch Year Active Stores Percentage
2026 2 3.23%
2025 13 20.97%
2024 9 14.52%
2023 2 3.23%
2022 1 1.61%
2021 9 14.52%
2020 5 8.06%
2019 2 3.23%
2018 4 6.45%
2017 6 9.68%
2014 2 3.23%
2013 2 3.23%
2011 1 1.61%
2010 2 3.23%
2006 1 1.61%

Social Media Usage

Instagram accounts for 28.2% of displayed detection occurrences (35 occurrences) , followed by Facebook (25.8%) and YouTube (10.5%) .

Base: 124 social-platform detection occurrences in the displayed ranking, from active stores. One store can contribute multiple occurrences. These percentages are not the share of unique stores or all detections.

Links and embeds detected on public pages; private/hidden profiles not counted.

Top 10 Social Platforms

Instagram 28.2%

35 occurrences

Facebook 25.8%

32 occurrences

YouTube 10.5%

13 occurrences

Pinterest 9.7%

12 occurrences

LinkedIn 7.3%

9 occurrences

Twitter 5.6%

7 occurrences

TikTok 5.6%

7 occurrences

X 4.0%

5 occurrences

WhatsApp 3.2%

4 occurrences

Visual Distribution

Distribution of social media platforms in GetYourGuide (June 2026)
Distribution of social media platforms in GetYourGuide e-commerce stores
Social Platform Detection Occurrences Share of Displayed Occurrences
Instagram 35 28.23%
Facebook 32 25.81%
YouTube 13 10.48%
Pinterest 12 9.68%
LinkedIn 9 7.26%
Twitter 7 5.65%
TikTok 7 5.65%
X 5 4.03%
WhatsApp 4 3.23%

Geographic Distribution

United States stores with 25.8% (16 active verified stores) , followed by Germany (17.7%) and United Kingdom (9.7%) .

Base: 62 active verified stores, including stores with unknown country. Percentages use the full population, not only the displayed countries.

Top 10 Countries

16 active verified stores

Germany 17.7%

11 active verified stores

6 active verified stores

Italy 8.1%

5 active verified stores

4 active verified stores

2 active verified stores

1 active verified stores

1 active verified stores

1 active verified stores

Spain 1.6%

1 active verified stores

Visual Distribution

Geographic distribution of stores using GetYourGuide (June 2026)
Geographic distribution of stores using GetYourGuide
Country AI-Verified Store Count Market Share
United States 16 25.81%
Germany 11 17.74%
United Kingdom 6 9.68%
Italy 5 8.06%
France 4 6.45%
Greece 2 3.23%
Czechia 1 1.61%
Vietnam 1 1.61%
Hungary 1 1.61%
Spain 1 1.61%

Data Coverage

Coverage among all domains with this detected signal, including non-active profiles; not just active stores.

Field Rows count Coverage
Website 1.2k 100.00%
Emails 587 50.47%
Phones 348 29.92%
Ecommerce platform 1.1k 98.37%
Couriers 86 7.39%
Payment Providers 279 23.99%
Categories 82 7.05%
Social Media 890 76.53%

Coverage reflects detectability from public website analysis. Payment providers and shipping carriers are identified from checkout pages and shipping widgets. Stores using off-site payment flows or custom shipping integrations may not be detected. Actual adoption rates are higher than shown.

Market Intelligence

On-demand market analysis

Self-service access to market data and insights

  • Search and segment stores by any criteria
  • API integration for automated workflows
  • Periodic index updates
  • Market sizing and segmentation
Explore segment →

Strategic Intelligence

Custom research and competitive analysis

Tailored intelligence for strategic decisions

  • Custom market reports and analysis
  • Competitive landscape monitoring
  • Direct support from the founder
  • Flexible licensing and enterprise pricing
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Market Intelligence

Understand the GetYourGuide e-commerce landscape:

Analyze 62 verified e-commerce stores on GetYourGuide - technology adoption, market share, competitive positioning.

Track Competitive Shifts

Monitor platform migrations, technology adoption, and market share changes across GetYourGuide e-commerce.

Explore Data

Size Your Addressable Market

Segment stores by country, platform, category, PSP, carrier, technology, and merchant-size signals to quantify your market opportunity.

Explore Data

Monitor Adoption Trends

Identify which payment providers, shipping carriers, and platforms are gaining or losing traction.

Explore Data

Data Access

  • Interactive search and filtering via web app
  • REST API for programmatic access and automation
  • Index updates; historical datasets by agreement

Use Cases

  • Competitive intelligence and market sizing
  • Technology adoption and platform migration analysis
  • Sales prospecting and account-based targeting
  • Investment research and due diligence

Frequently Asked Questions

What data is included in the GetYourGuide e-commerce intelligence?

We track 62 verified GetYourGuide e-commerce stores whose profiles can include: e-commerce platform, product counts, categories, payment providers, shipping carriers, technology stack, merchant-size signals, and available business contact fields.

How is the data collected and how often is it updated?

We rebuild the searchable index typically every 2–4 weeks. Observation dates vary by source and field; a rebuild does not mean every website was observed again. This public report has its own publication date and may use an older snapshot than the live catalog. Coverage varies by field and market. A missing payment or carrier signal means we did not detect it, not that the merchant does not use it.

How do I access the data?

Self-service plans give you instant access through our web app and REST API. You can search, filter, and segment stores interactively or integrate programmatically into your workflows. View plans →

Can I filter by specific segments?

Yes. You can segment by country, platform, product category, payment provider, shipping carrier, technology stack, store age, cross-border signals, and merchant-size bands. Some advanced signals are plan-gated, and the same field contract is used by the web app, exports, and API.

Do you offer enterprise or custom licensing?

Yes. For large-scale data needs, custom market reports, or dedicated support, contact us to discuss enterprise pricing.

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