Extend Technology Adoption in E-commerce
Discover 631 verified e-commerce stores using Extend. Analyze technology adoption, market trends, integration patterns, and business insights.
Detected across 659 domains. 631 verified as active stores with physical delivery.
This is a public report preview. Use the catalog, exports or API for account lists. Fields depend on your plan; coverage varies by merchant.
631 verified active stores out of 659 detected · 95.8% verification rate
E-commerce Platforms Distribution
Shopify stores with 67.7% of stores with physical delivery (427 stores) , followed by BigCommerce (21.7%) and Custom (4.8%) .
Base: 631 active verified stores, including those without a detected platform. Rankings show leading platform combinations; displayed percentages need not sum to 100%. Digital products, services, and non-transactional sites are excluded. All stores are verified by our proprietary AI model to ensure accurate e-commerce classification.
Top 10 Platforms (Physical Delivery)
427 stores
137 stores
30 stores
16 stores
4 stores
4 stores
2 stores
2 stores
2 stores
2 stores
Visual Distribution
427 stores
137 stores
30 stores
16 stores
4 stores
4 stores
2 stores
2 stores
2 stores
2 stores
| Platform | Stores with Physical Delivery | Percentage |
|---|---|---|
| Shopify | 427 | 67.67% |
| BigCommerce | 137 | 21.71% |
| Custom | 30 | 4.75% |
| Salesforce Commerce Cloud | 16 | 2.54% |
| Shopware | 4 | 0.63% |
| WooCommerce | 4 | 0.63% |
| Shopify, Cirkle IT Solutions | 2 | 0.32% |
| Cirkle IT Solutions, Shopify | 2 | 0.32% |
| Wix eCommerce | 2 | 0.32% |
| Magento | 2 | 0.32% |
Show broader dataset (all e-commerce signals)
Websites with E-commerce Signals
Shopify holds 67.2% share of detected Extend e-commerce signals (443) , with BigCommerce at 21.5% and Custom at 4.6% (June 2026) .
Base: 659 domains in this report's signal population, including domains without a detected platform. This is not a store count: it can include redirects and non-transactional sites. Displayed percentages need not sum to 100%.
Top 10 Platforms (All Signals)
443 websites
142 websites
30 websites
17 websites
4 websites
4 websites
2 websites
3 websites
2 websites
2 websites
Visual Distribution
443 websites
142 websites
30 websites
17 websites
4 websites
4 websites
2 websites
3 websites
2 websites
2 websites
| Platform | Websites with Signals | Percentage |
|---|---|---|
| Shopify | 443 | 67.22% |
| BigCommerce | 142 | 21.55% |
| Custom | 30 | 4.55% |
| Salesforce Commerce Cloud | 17 | 2.58% |
| Shopware | 4 | 0.61% |
| WooCommerce | 4 | 0.61% |
| Shopify, Cirkle IT Solutions | 2 | 0.30% |
| Cirkle IT Solutions, Shopify | 3 | 0.46% |
| Wix eCommerce | 2 | 0.30% |
| Magento | 2 | 0.30% |
Categories Distribution
Sporting Goods & Outdoor Gear stores with 20.4% of all stores (129 stores) , followed by Vehicles & Parts (18.1%) and Electronics & Technology (13.3%) .
Base: 631 active verified stores, including stores without a detected category. Percentages use this full population, not only the displayed categories.
Top 10 Categories
129 stores
114 stores
84 stores
49 stores
40 stores
38 stores
37 stores
35 stores
29 stores
16 stores
Visual Distribution
129 stores
114 stores
84 stores
49 stores
40 stores
38 stores
37 stores
35 stores
29 stores
16 stores
| Category | Number of Stores | Percentage |
|---|---|---|
| Sporting Goods & Outdoor Gear | 129 | 20.44% |
| Vehicles & Parts | 114 | 18.07% |
| Electronics & Technology | 84 | 13.31% |
| Jewelry & Watches | 49 | 7.77% |
| Clothing & Accessories | 40 | 6.34% |
| Home & Garden | 38 | 6.02% |
| Health & Beauty | 37 | 5.86% |
| Tools & Hardware | 35 | 5.55% |
| Furniture & Home Decor | 29 | 4.60% |
| Food & Beverages | 16 | 2.54% |
Payment Providers Distribution
PayPal accounts for 16.9% of displayed detection occurrences (61 occurrences) , followed by Affirm (16.4%) and MasterCard (11.7%) .
Base: 360 provider detection occurrences in the displayed ranking, from active stores. One store can contribute multiple occurrences. These percentages are not the share of unique stores or all detections.
Detected from checkout/payment scripts and provider tags; off-site/manual payments excluded where undetectable.
Top 10 Payment Providers
61 occurrences
59 occurrences
42 occurrences
36 occurrences
31 occurrences
30 occurrences
29 occurrences
28 occurrences
22 occurrences
22 occurrences
Visual Distribution
61 occurrences
59 occurrences
42 occurrences
36 occurrences
31 occurrences
30 occurrences
29 occurrences
28 occurrences
22 occurrences
22 occurrences
| Payment Provider | Detection Occurrences | Share of Displayed Occurrences |
|---|---|---|
| PayPal | 61 | 16.94% |
| Affirm | 59 | 16.39% |
| MasterCard | 42 | 11.67% |
| Klarna | 36 | 10.00% |
| Bolt | 31 | 8.61% |
| Apple Pay | 30 | 8.33% |
| Braintree | 29 | 8.06% |
| Amazon Pay | 28 | 7.78% |
| VISA | 22 | 6.11% |
| American Express | 22 | 6.11% |
Shipping Carriers Distribution
UPS accounts for 29.6% of displayed detection occurrences (93 occurrences) , followed by FedEx (28.7%) and USPS (27.7%) .
Base: 314 carrier detection occurrences in the displayed ranking, from active stores. One store can contribute multiple occurrences. These percentages are not the share of unique stores or all detections.
Detected from checkout/shipping pages and shipment widgets; cross-border carriers included where visible.
Top 10 Shipping Carriers
Visual Distribution
93 occurrences
90 occurrences
87 occurrences
27 occurrences
10 occurrences
2 occurrences
2 occurrences
1 occurrences
1 occurrences
1 occurrences
| Shipping Carrier | Detection Occurrences | Share of Displayed Occurrences |
|---|---|---|
| UPS | 93 | 29.62% |
| FedEx | 90 | 28.66% |
| USPS | 87 | 27.71% |
| TCS | 27 | 8.60% |
| DHL | 10 | 3.18% |
| Estes | 2 | 0.64% |
| Aramex | 2 | 0.64% |
| CBL | 1 | 0.32% |
| GLS | 1 | 0.32% |
| Southeastern Freight Lines | 1 | 0.32% |
Store Launch Timeline
Over the past 12 months, 22 new stores were launched in Extend , with the highest activity in 2026-04 (1 stores) , demonstrating ongoing growth in the e-commerce market.
Last 12 Months
1 stores launched
2 stores launched
1 stores launched
2 stores launched
2 stores launched
1 stores launched
2 stores launched
2 stores launched
5 stores launched
1 stores launched
3 stores launched
Monthly Trend
4.5% of last 12 months
9.1% of last 12 months
4.5% of last 12 months
9.1% of last 12 months
9.1% of last 12 months
4.5% of last 12 months
9.1% of last 12 months
9.1% of last 12 months
22.7% of last 12 months
4.5% of last 12 months
13.6% of last 12 months
| Month | Stores Launched | Percentage |
|---|---|---|
| 2026-04 | 1 | 4.55% |
| 2026-03 | 2 | 9.09% |
| 2026-02 | 1 | 4.55% |
| 2026-01 | 2 | 9.09% |
| 2025-12 | 2 | 9.09% |
| 2025-11 | 1 | 4.55% |
| 2025-10 | 2 | 9.09% |
| 2025-09 | 2 | 9.09% |
| 2025-08 | 5 | 22.73% |
| 2025-07 | 1 | 4.55% |
| 2025-06 | 3 | 13.64% |
Active Stores by Launch Year
Currently, 611 active stores in Extend are tracked in our database , with the most stores launched in 2026 (6 stores still active) . This shows the distribution of currently active stores by their original launch year.
Active Stores by Launch Year
6 active stores
29 active stores
56 active stores
30 active stores
60 active stores
28 active stores
37 active stores
35 active stores
34 active stores
32 active stores
18 active stores
25 active stores
17 active stores
23 active stores
19 active stores
Distribution by Launch Year
1.0% of tracked active stores
4.7% of tracked active stores
9.2% of tracked active stores
4.9% of tracked active stores
9.8% of tracked active stores
4.6% of tracked active stores
6.1% of tracked active stores
5.7% of tracked active stores
5.6% of tracked active stores
5.2% of tracked active stores
2.9% of tracked active stores
4.1% of tracked active stores
2.8% of tracked active stores
3.8% of tracked active stores
3.1% of tracked active stores
| Launch Year | Active Stores | Percentage |
|---|---|---|
| 2026 | 6 | 0.98% |
| 2025 | 29 | 4.75% |
| 2024 | 56 | 9.17% |
| 2023 | 30 | 4.91% |
| 2022 | 60 | 9.82% |
| 2021 | 28 | 4.58% |
| 2020 | 37 | 6.06% |
| 2019 | 35 | 5.73% |
| 2018 | 34 | 5.56% |
| 2017 | 32 | 5.24% |
| 2016 | 18 | 2.95% |
| 2015 | 25 | 4.09% |
| 2014 | 17 | 2.78% |
| 2013 | 23 | 3.76% |
| 2012 | 19 | 3.11% |
Geographic Distribution
United States stores with 81.1% (512 active verified stores) , followed by Canada (2.7%) and United Kingdom (1.9%) .
Base: 631 active verified stores, including stores with unknown country. Percentages use the full population, not only the displayed countries.
Top 10 Countries
512 active verified stores
17 active verified stores
12 active verified stores
7 active verified stores
5 active verified stores
4 active verified stores
4 active verified stores
3 active verified stores
3 active verified stores
3 active verified stores
Visual Distribution
512 active verified stores
17 active verified stores
12 active verified stores
7 active verified stores
5 active verified stores
4 active verified stores
4 active verified stores
3 active verified stores
3 active verified stores
3 active verified stores
| Country | AI-Verified Store Count | Market Share |
|---|---|---|
| United States | 512 | 81.14% |
| Canada | 17 | 2.69% |
| United Kingdom | 12 | 1.90% |
| Australia | 7 | 1.11% |
| Egypt | 5 | 0.79% |
| Germany | 4 | 0.63% |
| Netherlands | 4 | 0.63% |
| New Zealand | 3 | 0.48% |
| Japan | 3 | 0.48% |
| South Korea | 3 | 0.48% |
Featured Stores
A selection of notable and recently launched stores in this segment.
Notable Stores
A sample of well-known stores in this segment tracked by ShopRank.
Shopify - Furniture & Home Decor
Shopify - Sporting Goods & Outdoor Gear
Salesforce Commerce Cloud - Electronics & Technology
Salesforce Commerce Cloud
Magento
Data Coverage
Coverage among all domains with this detected signal, including non-active profiles; not just active stores.
| Field | Rows count | Coverage |
|---|---|---|
| Website | 659 | 100.00% |
| Emails | 222 | 33.69% |
| Phones | 110 | 16.69% |
| Ecommerce platform | 655 | 99.39% |
| Couriers | 123 | 18.66% |
| Payment Providers | 152 | 23.07% |
| Categories | 628 | 95.30% |
| Social Media | 601 | 91.20% |
Coverage reflects detectability from public website analysis. Payment providers and shipping carriers are identified from checkout pages and shipping widgets. Stores using off-site payment flows or custom shipping integrations may not be detected. Actual adoption rates are higher than shown.
Market Intelligence
On-demand market analysis
Self-service access to market data and insights
- Search and segment stores by any criteria
- API integration for automated workflows
- Periodic index updates
- Market sizing and segmentation
Strategic Intelligence
Custom research and competitive analysis
Tailored intelligence for strategic decisions
- Custom market reports and analysis
- Competitive landscape monitoring
- Direct support from the founder
- Flexible licensing and enterprise pricing
Market Intelligence
Understand the Extend e-commerce landscape:
Analyze 631 verified e-commerce stores on Extend - technology adoption, market share, competitive positioning.
- Track Competitive Shifts
-
Monitor platform migrations, technology adoption, and market share changes across Extend e-commerce.
- Size Your Addressable Market
-
Segment stores by country, platform, category, PSP, carrier, technology, and merchant-size signals to quantify your market opportunity.
- Monitor Adoption Trends
-
Identify which payment providers, shipping carriers, and platforms are gaining or losing traction.
Data Access
- Interactive search and filtering via web app
- REST API for programmatic access and automation
- Index updates; historical datasets by agreement
Use Cases
- Competitive intelligence and market sizing
- Technology adoption and platform migration analysis
- Sales prospecting and account-based targeting
- Investment research and due diligence
Frequently Asked Questions
- What data is included in the Extend e-commerce intelligence?
-
We track 631 verified Extend e-commerce stores whose profiles can include: e-commerce platform, product counts, categories, payment providers, shipping carriers, technology stack, merchant-size signals, and available business contact fields.
- How is the data collected and how often is it updated?
-
We rebuild the searchable index typically every 2–4 weeks. Observation dates vary by source and field; a rebuild does not mean every website was observed again. This public report has its own publication date and may use an older snapshot than the live catalog. Coverage varies by field and market. A missing payment or carrier signal means we did not detect it, not that the merchant does not use it.
- How do I access the data?
-
Self-service plans give you instant access through our web app and REST API. You can search, filter, and segment stores interactively or integrate programmatically into your workflows. View plans →
- Can I filter by specific segments?
-
Yes. You can segment by country, platform, product category, payment provider, shipping carrier, technology stack, store age, cross-border signals, and merchant-size bands. Some advanced signals are plan-gated, and the same field contract is used by the web app, exports, and API.
- Do you offer enterprise or custom licensing?
-
Yes. For large-scale data needs, custom market reports, or dedicated support, contact us to discuss enterprise pricing.
Social Media Usage
Facebook accounts for 22.3% of displayed detection occurrences (561 occurrences) , followed by Instagram (21.6%) and YouTube (17.6%) .
Base: 2,511 social-platform detection occurrences in the displayed ranking, from active stores. One store can contribute multiple occurrences. These percentages are not the share of unique stores or all detections.
Links and embeds detected on public pages; private/hidden profiles not counted.
Top 10 Social Platforms
561 occurrences
542 occurrences
441 occurrences
335 occurrences
224 occurrences
210 occurrences
125 occurrences
50 occurrences
12 occurrences
11 occurrences
Visual Distribution
561 occurrences
542 occurrences
441 occurrences
335 occurrences
224 occurrences
210 occurrences
125 occurrences
50 occurrences
12 occurrences
11 occurrences