Express Technology Adoption in E-commerce

Discover 28.6k e-commerce stores using Express. Analyze technology adoption, market trends, integration patterns, and business insights.

· · Next full refresh: January 2026

E-commerce Platforms Distribution

Custom leads with 63.0% of stores with physical delivery (18,037 stores) , followed by EasyStore (17.2%) and Sazito (15.6%) .

Note: This distribution covers only stores selling physical products with active shopping carts and physical product shipping. Digital products, services, and non-transactional sites are excluded. All stores are verified by our proprietary AI model to ensure accurate e-commerce classification.

Top 10 Platforms (Physical Delivery)

Custom 63.0%

18,037 stores

4,923 stores

Sazito 15.6%

4,455 stores

561 stores

194 stores

96 stores

75 stores

74 stores

49 stores

41 stores

Visual Distribution

Distribution of top 10 platforms by stores with physical delivery (December 2025)
E-commerce platforms distribution for stores with physical delivery in Express
Platform Stores with Physical Delivery Percentage
Custom 18037 63.03%
EasyStore 4923 17.20%
Sazito 4455 15.57%
Shopify 561 1.96%
Storeino 194 0.68%
BigCommerce 96 0.34%
SAP Commerce Cloud 75 0.26%
Intershop 74 0.26%
Centra 49 0.17%
WooCommerce 41 0.14%
Drubbit 40 0.14%
Magento 36 0.13%
Salesforce Commerce Cloud 21 0.07%
BASE 10 0.03%
Snipcart 5 0.02%

All Stores Distribution

Custom holds 60.9% share of all Express e-commerce stores (18,037) , with EasyStore at 17.2% and Sazito at 15.5% (December 2025) .

Note: This broader distribution includes all stores with e-commerce indicators such as platform detection, shopping cart presence, or payment integration. This liberal approach may include some false positives (e.g., WooCommerce installations used for non-commercial purposes) but provides comprehensive market coverage for lead generation and competitive analysis.

Top 10 Platforms (All Stores)

Custom 60.9%

18,037 stores

5,097 stores

Sazito 15.5%

4,582 stores

681 stores

215 stores

113 stores

102 stores

316 stores

54 stores

149 stores

Visual Distribution

Distribution of top 10 platforms by all stores (December 2025)
E-commerce platforms distribution for all stores in Express
Platform Total Stores Percentage
Custom 18037 60.94%
EasyStore 5097 17.22%
Sazito 4582 15.48%
Shopify 681 2.30%
Storeino 215 0.73%
BigCommerce 113 0.38%
SAP Commerce Cloud 102 0.34%
Intershop 316 1.07%
Centra 54 0.18%
WooCommerce 149 0.50%
Drubbit 40 0.14%
Magento 67 0.23%
Salesforce Commerce Cloud 27 0.09%
BASE 86 0.29%
Snipcart 33 0.11%

Categories Distribution

Clothing & Accessories leads with 27.7% of all stores (6,282 stores) , followed by Food & Beverages (16.5%) and Health & Beauty (13.9%) .

Top 10 Categories

Clothing & Accessories 27.7%

6,282 stores

Food & Beverages 16.5%

3,735 stores

Health & Beauty 13.9%

3,158 stores

Jewelry & Watches 7.4%

1,682 stores

Home & Garden 7.4%

1,678 stores

Electronics & Technology 6.7%

1,515 stores

Furniture & Home Decor 3.8%

871 stores

Vehicles & Parts 3.2%

735 stores

Gifts & Special Occasions 2.9%

649 stores

Arts & Entertainment 2.1%

471 stores

Visual Distribution

Distribution of top 10 Express store categories (December 2025)
Distribution of categories in Express e-commerce stores
Category Number of Stores Percentage
Clothing & Accessories 6282 27.73%
Food & Beverages 3735 16.48%
Health & Beauty 3158 13.94%
Jewelry & Watches 1682 7.42%
Home & Garden 1678 7.41%
Electronics & Technology 1515 6.69%
Furniture & Home Decor 871 3.84%
Vehicles & Parts 735 3.24%
Gifts & Special Occasions 649 2.86%
Arts & Entertainment 471 2.08%
Tools & Hardware 446 1.97%
Business & Industrial 426 1.88%
Sporting Goods & Outdoor Gear 365 1.61%
Toys & Games 355 1.57%
Books & Media 289 1.28%

Payment Providers Distribution

Stripe Connect leads with 17.1% among AI-verified physical stores (550 stores) , followed by MasterCard (15.0%) and PayPal (14.6%) .

Base: 2,239 AI-verified physical stores with detectable payment providers (7.5% coverage of all stores). Percentages show share of detected provider instances (stores may use multiple providers).

Detected from checkout/payment scripts and provider tags; off-site/manual payments excluded where undetectable.

Top 10 Payment Providers

550 stores

482 stores

PayPal 14.6%

469 stores

420 stores

JCB 9.2%

295 stores

175 stores

VISA 4.9%

157 stores

153 stores

133 stores

100 stores

Visual Distribution

Distribution of top 10 Express payment providers (December 2025)
Distribution of payment providers in Express e-commerce stores
Payment Provider Store Count Market Share
Stripe Connect 550 17.11%
MasterCard 482 14.99%
PayPal 469 14.59%
American Express 420 13.06%
JCB 295 9.18%
Klarna 175 5.44%
VISA 157 4.88%
Hipercard 153 4.76%
Apple Pay 133 4.14%
Google Pay 100 3.11%
Bolt 79 2.46%
Adyen 73 2.27%
BitCoin 52 1.62%
Mercado Pago 41 1.28%
PayU 36 1.12%

Shipping Carriers Distribution

FedEx leads with 15.9% among AI-verified physical stores (303 stores) , followed by UPS (13.8%) and DHL (11.6%) .

Base: 1,649 AI-verified physical stores with detectable shipping carriers (5.5% coverage of all stores). Percentages show share of detected carrier instances (stores may use multiple carriers).

Detected from checkout/shipping pages and shipment widgets; cross-border carriers included where visible.

Top 10 Shipping Carriers

FedEx 15.9%

303 stores

UPS 13.8%

264 stores

DHL 11.6%

222 stores

213 stores

USPS 7.0%

133 stores

TNT 6.4%

122 stores

117 stores

DPD 5.8%

111 stores

72 stores

Visual Distribution

Distribution of top 10 Express shipping carriers (December 2025)
Distribution of shipping carriers in Express e-commerce stores
Shipping Carrier Store Count Market Share
FedEx 303 15.86%
UPS 264 13.82%
DHL 222 11.62%
Correios 213 11.15%
USPS 133 6.96%
TNT 122 6.39%
СДЭК 117 6.13%
DPD 111 5.81%
Почта России 107 5.60%
Royal Mail 72 3.77%
GLS 66 3.46%
Hermes 50 2.62%
Speedy 49 2.57%
Estes 41 2.15%
PostNord 40 2.09%

Store Launch Timeline

Over the past 12 months, 8,049 new stores were launched in Express , with the highest activity in 2025-11 (903 stores) , demonstrating ongoing growth in the e-commerce market.

Last 12 Months

2025-11 11.2%

903 stores launched

2025-10 7.9%

639 stores launched

2025-09 8.8%

705 stores launched

2025-08 8.4%

675 stores launched

2025-07 9.7%

780 stores launched

2025-06 7.4%

599 stores launched

2025-05 9.2%

744 stores launched

2025-04 9.0%

724 stores launched

2025-03 8.7%

697 stores launched

2025-02 8.2%

663 stores launched

2025-01 7.3%

584 stores launched

2024-12 4.2%

336 stores launched

Monthly Trend

Monthly store launches in Express (December 2025)
Monthly store launches in Express over the past 12 months
Month Stores Launched Percentage
2025-11 903 11.22%
2025-10 639 7.94%
2025-09 705 8.76%
2025-08 675 8.39%
2025-07 780 9.69%
2025-06 599 7.44%
2025-05 744 9.24%
2025-04 724 8.99%
2025-03 697 8.66%
2025-02 663 8.24%
2025-01 584 7.26%
2024-12 336 4.17%

Active Stores by Launch Year

Currently, 28,413 active stores in Express are tracked in our database , with the most stores launched in 2025 (7,717 stores still active) . This shows the distribution of currently active stores by their original launch year.

Active Stores by Launch Year

2025 27.2%

7,717 active stores

2024 14.3%

4,073 active stores

2023 9.2%

2,627 active stores

2022 8.0%

2,277 active stores

2021 9.7%

2,764 active stores

2020 6.9%

1,953 active stores

2019 4.5%

1,281 active stores

2018 3.4%

978 active stores

2017 3.3%

933 active stores

2016 1.7%

490 active stores

2015 1.4%

393 active stores

2014 1.2%

351 active stores

2013 1.7%

480 active stores

2012 0.9%

249 active stores

2011 0.9%

261 active stores

Distribution by Launch Year

Active stores in Express by original launch year (December 2025)
Active stores in Express by launch year
Launch Year Active Stores Percentage
2025 7717 27.16%
2024 4073 14.33%
2023 2627 9.25%
2022 2277 8.01%
2021 2764 9.73%
2020 1953 6.87%
2019 1281 4.51%
2018 978 3.44%
2017 933 3.28%
2016 490 1.72%
2015 393 1.38%
2014 351 1.24%
2013 480 1.69%
2012 249 0.88%
2011 261 0.92%
2010 192 0.68%
2009 205 0.72%
2008 167 0.59%
2007 156 0.55%
2006 92 0.32%
2005 110 0.39%
2004 121 0.43%
2003 97 0.34%
2002 96 0.34%
2001 103 0.36%
2000 80 0.28%
1999 52 0.18%
1998 50 0.18%
1997 26 0.09%
1996 22 0.08%
1995 17 0.06%

Social Media Usage

Instagram leads with 40.7% among stores with at least one detectable social profile (17,926 stores) , followed by Facebook (32.0%) and YouTube (8.8%) .

Base: 21,218 stores with any detectable social profile (70.6% of all stores). Percentages show share of detected platform instances (stores may use multiple platforms).

Links and embeds detected on public pages; private/hidden profiles not counted.

Top 10 Social Platforms

Instagram 40.7%

17,926 stores

Facebook 32.0%

14,097 stores

YouTube 8.8%

3,862 stores

Twitter 5.4%

2,385 stores

TikTok 4.6%

2,012 stores

Pinterest 2.4%

1,066 stores

WhatsApp 2.4%

1,063 stores

LinkedIn 2.4%

1,036 stores

X 0.8%

346 stores

Vimeo 0.6%

258 stores

Visual Distribution

Distribution of social media platforms in Express (December 2025)
Distribution of social media platforms in Express e-commerce stores
Social Platform Store Count Market Share
Instagram 17926 40.69%
Facebook 14097 32.00%
YouTube 3862 8.77%
Twitter 2385 5.41%
TikTok 2012 4.57%
Pinterest 1066 2.42%
WhatsApp 1063 2.41%
LinkedIn 1036 2.35%
X 346 0.79%
Vimeo 258 0.59%

Geographic Distribution

Iran leads with 23.1% (4,706 AI-verified stores) , followed by India (22.9%) and Russia (7.8%) .

Base: 20,375 AI-verified stores across 20 countries. Percentages show share among AI-verified stores.

Top 10 Countries

Iran 23.1%

4,706 AI-verified stores

India 22.9%

4,667 AI-verified stores

1,589 AI-verified stores

1,554 AI-verified stores

1,462 AI-verified stores

1,414 AI-verified stores

Chile 4.2%

862 AI-verified stores

734 AI-verified stores

Japan 2.3%

474 AI-verified stores

435 AI-verified stores

Visual Distribution

Geographic distribution of stores using Express (December 2025)
Geographic distribution of stores using Express
Country AI-Verified Store Count Market Share
Iran 4706 23.10%
India 4667 22.91%
Russia 1589 7.80%
Taiwan 1554 7.63%
Malaysia 1462 7.18%
United States 1414 6.94%
Chile 862 4.23%
Argentina 734 3.60%
Japan 474 2.33%
Brazil 435 2.13%
United Kingdom 376 1.85%
Bangladesh 285 1.40%
France 285 1.40%
Poland 282 1.38%
Spain 247 1.21%
Italy 234 1.15%
Turkey 206 1.01%
Colombia 201 0.99%
Mexico 184 0.90%
Germany 178 0.87%

Dataset Coverage

Field Rows count Coverage
Website 30.0k 100.00%
Emails 9.0k 30.05%
Phones 5.1k 16.98%
Ecommerce platform 29.7k 98.91%
Couriers 1.6k 5.49%
Payment Providers 2.2k 7.45%
Categories 24.1k 80.17%
Social Media 21.2k 70.62%

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Frequently Asked Questions

What data is included in the Express E-commerce Database?

Our database covers over 28.6k Express physical stores, including website URLs, verified contacts (emails, phones), e-commerce platforms, product counts, categories, estimated monthly traffic, and more.

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We update our database quarterly, using web crawling, AI analysis, and manual verification. This ensures you always receive the most accurate, relevant, and actionable data.

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