Envoy Technology Adoption in E-commerce

Discover 88.1k e-commerce stores using Envoy. Analyze technology adoption, market trends, integration patterns, and business insights.

· · Next full refresh: December 2025

E-commerce Platforms Distribution

Wix eCommerce leads with 51.4% of stores with physical delivery (45,236 stores) , followed by Custom (39.2%) and Lightspeed eCom (8.7%) .

Note: This distribution covers only stores selling physical products with active shopping carts and physical product shipping. Digital products, services, and non-transactional sites are excluded. All stores are verified by our proprietary AI model to ensure accurate e-commerce classification.

Top 10 Platforms (Physical Delivery)

45,236 stores

Custom 39.2%

34,502 stores

7,654 stores

196 stores

146 stores

74 stores

41 stores

23 stores

Kenlo 0.0%

21 stores

Visual Distribution

Distribution of top 10 platforms by stores with physical delivery (November 2025)
E-commerce platforms distribution for stores with physical delivery in Envoy
Platform Stores with Physical Delivery Percentage
Wix eCommerce 45236 51.40%
Custom 34502 39.20%
Lightspeed eCom 7654 8.70%
AppSell, Wix eCommerce 196 0.22%
WooCommerce 146 0.17%
SAP Commerce Cloud 74 0.08%
HCL Commerce 41 0.05%
Salesforce Commerce Cloud 41 0.05%
BigCommerce 23 0.03%
Kenlo 21 0.02%
Proximis Unified Commerce 20 0.02%
Magento 18 0.02%
VTEX 15 0.02%
Shopify 14 0.02%
PrestaShop 12 0.01%

All Stores Distribution

Wix eCommerce holds 77.9% share of all Envoy e-commerce stores (170,094) , with Custom at 15.8% and Lightspeed eCom at 3.9% (November 2025) .

Note: This broader distribution includes all stores with e-commerce indicators such as platform detection, shopping cart presence, or payment integration. This liberal approach may include some false positives (e.g., WooCommerce installations used for non-commercial purposes) but provides comprehensive market coverage for lead generation and competitive analysis.

Top 10 Platforms (All Stores)

170,094 stores

Custom 15.8%

34,502 stores

8,486 stores

312 stores

413 stores

91 stores

71 stores

39 stores

Kenlo 1.9%

4,050 stores

Visual Distribution

Distribution of top 10 platforms by all stores (November 2025)
E-commerce platforms distribution for all stores in Envoy
Platform Total Stores Percentage
Wix eCommerce 170094 77.92%
Custom 34502 15.81%
Lightspeed eCom 8486 3.89%
AppSell, Wix eCommerce 312 0.14%
WooCommerce 413 0.19%
SAP Commerce Cloud 91 0.04%
HCL Commerce 71 0.03%
Salesforce Commerce Cloud 52 0.02%
BigCommerce 39 0.02%
Kenlo 4050 1.86%
Proximis Unified Commerce 37 0.02%
Magento 81 0.04%
VTEX 20 0.01%
Shopify 30 0.01%
PrestaShop 12 0.01%

Categories Distribution

Clothing & Accessories leads with 17.9% of all stores (11,437 stores) , followed by Health & Beauty (14.6%) and Electronics & Technology (9.3%) .

Top 10 Categories

Clothing & Accessories 17.9%

11,437 stores

Health & Beauty 14.6%

9,337 stores

Electronics & Technology 9.3%

5,936 stores

Food & Beverages 9.2%

5,854 stores

Home & Garden 7.2%

4,567 stores

Vehicles & Parts 6.5%

4,120 stores

Arts & Entertainment 5.6%

3,561 stores

Jewelry & Watches 5.5%

3,514 stores

Furniture & Home Decor 5.3%

3,368 stores

Tools & Hardware 4.0%

2,576 stores

Visual Distribution

Distribution of top 10 Envoy store categories (November 2025)
Distribution of categories in Envoy e-commerce stores
Category Number of Stores Percentage
Clothing & Accessories 11437 17.92%
Health & Beauty 9337 14.63%
Electronics & Technology 5936 9.30%
Food & Beverages 5854 9.17%
Home & Garden 4567 7.16%
Vehicles & Parts 4120 6.46%
Arts & Entertainment 3561 5.58%
Jewelry & Watches 3514 5.51%
Furniture & Home Decor 3368 5.28%
Tools & Hardware 2576 4.04%
Sporting Goods & Outdoor Gear 2313 3.62%
Business & Industrial 2034 3.19%
Gifts & Special Occasions 2016 3.16%
Pets & Pet Supplies 1635 2.56%
Toys & Games 1550 2.43%

Payment Providers Distribution

Mercado Pago leads with 32.7% among AI-verified physical stores (17,158 stores) , followed by Boleto (12.9%) and American Express (12.6%) .

Base: 40,206 AI-verified physical stores with detectable payment providers (18.3% coverage of all stores). Percentages show share of detected provider instances (stores may use multiple providers).

Detected from checkout/payment scripts and provider tags; off-site/manual payments excluded where undetectable.

Top 10 Payment Providers

17,158 stores

Boleto 12.9%

6,786 stores

6,612 stores

PayPal 11.3%

5,916 stores

3,155 stores

2,003 stores

1,918 stores

1,900 stores

iDEAL 3.3%

1,709 stores

1,272 stores

Visual Distribution

Distribution of top 10 Envoy payment providers (November 2025)
Distribution of payment providers in Envoy e-commerce stores
Payment Provider Store Count Market Share
Mercado Pago 17158 32.69%
Boleto 6786 12.93%
American Express 6612 12.60%
PayPal 5916 11.27%
MasterCard 3155 6.01%
Bancontact 2003 3.82%
Stripe Connect 1918 3.65%
Klarna 1900 3.62%
iDEAL 1709 3.26%
Mollie 1272 2.42%
Apple Pay 1100 2.10%
VISA 1089 2.07%
Bolt 739 1.41%
Google Pay 606 1.15%
Giropay 532 1.01%

Shipping Carriers Distribution

Correios leads with 23.0% among AI-verified physical stores (4,521 stores) , followed by USPS (13.2%) and UPS (12.9%) .

Base: 20,025 AI-verified physical stores with detectable shipping carriers (9.1% coverage of all stores). Percentages show share of detected carrier instances (stores may use multiple carriers).

Detected from checkout/shipping pages and shipment widgets; cross-border carriers included where visible.

Top 10 Shipping Carriers

4,521 stores

USPS 13.2%

2,605 stores

UPS 12.9%

2,547 stores

DHL 10.8%

2,127 stores

1,920 stores

FedEx 6.1%

1,207 stores

DPD 5.8%

1,147 stores

904 stores

543 stores

GLS 2.7%

532 stores

Visual Distribution

Distribution of top 10 Envoy shipping carriers (November 2025)
Distribution of shipping carriers in Envoy e-commerce stores
Shipping Carrier Store Count Market Share
Correios 4521 22.97%
USPS 2605 13.24%
UPS 2547 12.94%
DHL 2127 10.81%
PostNL 1920 9.76%
FedEx 1207 6.13%
DPD 1147 5.83%
Royal Mail 904 4.59%
Canada Post 543 2.76%
GLS 532 2.70%
Colissimo 362 1.84%
Bpost 343 1.74%
TNT 324 1.65%
Australia Post 315 1.60%
La Poste 282 1.43%

Store Launch Timeline

Over the past 12 months, 11,490 new stores were launched in Envoy , with the highest activity in 2025-10 (729 stores) , demonstrating ongoing growth in the e-commerce market.

Last 12 Months

2025-10 6.3%

729 stores launched

2025-09 7.9%

912 stores launched

2025-08 7.9%

913 stores launched

2025-07 8.7%

1,001 stores launched

2025-06 8.4%

961 stores launched

2025-05 8.6%

984 stores launched

2025-04 9.1%

1,051 stores launched

2025-03 8.9%

1,021 stores launched

2025-02 8.7%

1,002 stores launched

2025-01 9.9%

1,142 stores launched

2024-12 9.1%

1,046 stores launched

2024-11 6.3%

728 stores launched

Monthly Trend

Monthly store launches in Envoy (November 2025)
Monthly store launches in Envoy over the past 12 months
Month Stores Launched Percentage
2025-10 729 6.34%
2025-09 912 7.94%
2025-08 913 7.95%
2025-07 1001 8.71%
2025-06 961 8.36%
2025-05 984 8.56%
2025-04 1051 9.15%
2025-03 1021 8.89%
2025-02 1002 8.72%
2025-01 1142 9.94%
2024-12 1046 9.10%
2024-11 728 6.34%

Active Stores by Launch Year

Currently, 85,859 active stores in Envoy are tracked in our database , with the most stores launched in 2025 (9,731 stores still active) . This shows the distribution of currently active stores by their original launch year.

Active Stores by Launch Year

2025 11.3%

9,731 active stores

2024 13.2%

11,301 active stores

2023 10.6%

9,143 active stores

2022 9.0%

7,694 active stores

2021 10.4%

8,922 active stores

2020 9.8%

8,454 active stores

2019 5.3%

4,531 active stores

2018 5.0%

4,291 active stores

2017 4.6%

3,959 active stores

2016 2.6%

2,204 active stores

2015 2.1%

1,804 active stores

2014 2.0%

1,752 active stores

2013 2.5%

2,173 active stores

2012 1.4%

1,209 active stores

2011 1.4%

1,227 active stores

Distribution by Launch Year

Active stores in Envoy by original launch year (November 2025)
Active stores in Envoy by launch year
Launch Year Active Stores Percentage
2025 9731 11.33%
2024 11301 13.16%
2023 9143 10.65%
2022 7694 8.96%
2021 8922 10.39%
2020 8454 9.85%
2019 4531 5.28%
2018 4291 5.00%
2017 3959 4.61%
2016 2204 2.57%
2015 1804 2.10%
2014 1752 2.04%
2013 2173 2.53%
2012 1209 1.41%
2011 1227 1.43%
2010 1050 1.22%
2009 1018 1.19%
2008 768 0.89%
2007 734 0.85%
2006 541 0.63%
2005 456 0.53%
2004 556 0.65%
2003 427 0.50%
2002 386 0.45%
2001 501 0.58%
2000 373 0.43%
1999 276 0.32%
1998 190 0.22%
1997 100 0.12%
1996 66 0.08%
1995 22 0.03%

Social Media Usage

Instagram leads with 31.6% among stores with at least one detectable social profile (56,894 stores) , followed by Facebook (29.4%) and YouTube (9.0%) .

Base: 172,669 stores with any detectable social profile (78.7% of all stores). Percentages show share of detected platform instances (stores may use multiple platforms).

Links and embeds detected on public pages; private/hidden profiles not counted.

Top 10 Social Platforms

Instagram 31.6%

56,894 stores

Facebook 29.4%

52,991 stores

YouTube 9.0%

16,150 stores

WhatsApp 6.8%

12,284 stores

Twitter 6.8%

12,223 stores

X 5.2%

9,383 stores

TikTok 4.5%

8,133 stores

LinkedIn 3.5%

6,244 stores

Pinterest 3.1%

5,597 stores

SoundCloud 0.1%

176 stores

Visual Distribution

Distribution of social media platforms in Envoy (November 2025)
Distribution of social media platforms in Envoy e-commerce stores
Social Platform Store Count Market Share
Instagram 56894 31.59%
Facebook 52991 29.43%
YouTube 16150 8.97%
WhatsApp 12284 6.82%
Twitter 12223 6.79%
X 9383 5.21%
TikTok 8133 4.52%
LinkedIn 6244 3.47%
Pinterest 5597 3.11%
SoundCloud 176 0.10%

Geographic Distribution

United States leads with 24.4% (17,155 AI-verified stores) , followed by Brazil (15.9%) and India (8.1%) .

Base: 70,189 AI-verified stores across 20 countries. Percentages show share among AI-verified stores.

Top 10 Countries

17,155 AI-verified stores

Brazil 15.9%

11,166 AI-verified stores

India 8.1%

5,700 AI-verified stores

4,592 AI-verified stores

4,411 AI-verified stores

4,370 AI-verified stores

2,998 AI-verified stores

2,970 AI-verified stores

2,702 AI-verified stores

2,044 AI-verified stores

Visual Distribution

Geographic distribution of stores using Envoy (November 2025)
Geographic distribution of stores using Envoy
Country AI-Verified Store Count Market Share
United States 17155 24.44%
Brazil 11166 15.91%
India 5700 8.12%
United Kingdom 4592 6.54%
Argentina 4411 6.28%
Netherlands 4370 6.23%
Canada 2998 4.27%
Mexico 2970 4.23%
Israel 2702 3.85%
France 2044 2.91%
Australia 1859 2.65%
Chile 1599 2.28%
Turkey 1486 2.12%
Germany 1286 1.83%
Belgium 1228 1.75%
Japan 1228 1.75%
Colombia 978 1.39%
Spain 933 1.33%
Italy 826 1.18%
Switzerland 658 0.94%

Dataset Coverage

Field Rows count Coverage
Website 219.5k 100.00%
Emails 133.4k 60.81%
Phones 35.7k 16.25%
Ecommerce platform 218.4k 99.52%
Couriers 20.0k 9.12%
Payment Providers 40.2k 18.32%
Categories 105.9k 48.24%
Social Media 172.7k 78.68%

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Frequently Asked Questions

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Our database covers over 88.1k Envoy physical stores, including website URLs, verified contacts (emails, phones), e-commerce platforms, product counts, categories, estimated monthly traffic, and more.

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