Envoy Technology Adoption in E-commerce
Discover 62.4k verified e-commerce stores using Envoy. Analyze technology adoption, market trends, integration patterns, and business insights.
Detected across 186.4k domains. 62.4k verified as active stores with physical delivery.
This is a public report preview. Use the catalog, exports or API for account lists. Fields depend on your plan; coverage varies by merchant.
62.4k verified active stores out of 186.4k detected · 33.5% verification rate
E-commerce Platforms Distribution
Wix eCommerce stores with 58.9% of stores with physical delivery (36,762 stores) , followed by Custom (13.9%) and Lightspeed eCom (11.0%) .
Base: 62,447 active verified stores, including those without a detected platform. Rankings show leading platform combinations; displayed percentages need not sum to 100%. Digital products, services, and non-transactional sites are excluded. All stores are verified by our proprietary AI model to ensure accurate e-commerce classification.
Top 10 Platforms (Physical Delivery)
36,762 stores
8,655 stores
6,888 stores
3,860 stores
2,003 stores
1,245 stores
734 stores
515 stores
499 stores
462 stores
Visual Distribution
36,762 stores
8,655 stores
6,888 stores
3,860 stores
2,003 stores
1,245 stores
734 stores
515 stores
499 stores
462 stores
| Platform | Stores with Physical Delivery | Percentage |
|---|---|---|
| Wix eCommerce | 36762 | 58.87% |
| Custom | 8655 | 13.86% |
| Lightspeed eCom | 6888 | 11.03% |
| Salla | 3860 | 6.18% |
| Konimbo | 2003 | 3.21% |
| Horoshop | 1245 | 1.99% |
| Mercado Shops | 734 | 1.18% |
| Ikas | 515 | 0.82% |
| OkayCMS, Horoshop | 499 | 0.80% |
| Horoshop, OkayCMS | 462 | 0.74% |
Show broader dataset (all e-commerce signals)
Websites with E-commerce Signals
Wix eCommerce holds 84.9% share of detected Envoy e-commerce signals (158,186) , with Custom at 4.6% and Lightspeed eCom at 3.8% (June 2026) .
Base: 186,391 domains in this report's signal population, including domains without a detected platform. This is not a store count: it can include redirects and non-transactional sites. Displayed percentages need not sum to 100%.
Top 10 Platforms (All Signals)
158,186 websites
8,655 websites
7,015 websites
4,926 websites
2,053 websites
1,272 websites
935 websites
517 websites
506 websites
467 websites
Visual Distribution
158,186 websites
8,655 websites
7,015 websites
4,926 websites
2,053 websites
1,272 websites
935 websites
517 websites
506 websites
467 websites
| Platform | Websites with Signals | Percentage |
|---|---|---|
| Wix eCommerce | 158186 | 84.87% |
| Custom | 8655 | 4.64% |
| Lightspeed eCom | 7015 | 3.76% |
| Salla | 4926 | 2.64% |
| Konimbo | 2053 | 1.10% |
| Horoshop | 1272 | 0.68% |
| Mercado Shops | 935 | 0.50% |
| Ikas | 517 | 0.28% |
| OkayCMS, Horoshop | 506 | 0.27% |
| Horoshop, OkayCMS | 467 | 0.25% |
Categories Distribution
Clothing & Accessories stores with 14.9% of all stores (9,284 stores) , followed by Health & Beauty (13.8%) and Food & Beverages (9.4%) .
Base: 62,447 active verified stores, including stores without a detected category. Percentages use this full population, not only the displayed categories.
Top 10 Categories
9,284 stores
8,630 stores
5,886 stores
4,552 stores
4,069 stores
3,838 stores
3,621 stores
2,840 stores
2,601 stores
2,503 stores
Visual Distribution
9,284 stores
8,630 stores
5,886 stores
4,552 stores
4,069 stores
3,838 stores
3,621 stores
2,840 stores
2,601 stores
2,503 stores
| Category | Number of Stores | Percentage |
|---|---|---|
| Clothing & Accessories | 9284 | 14.87% |
| Health & Beauty | 8630 | 13.82% |
| Food & Beverages | 5886 | 9.43% |
| Sporting Goods & Outdoor Gear | 4552 | 7.29% |
| Arts & Entertainment | 4069 | 6.52% |
| Toys & Games | 3838 | 6.15% |
| Home & Garden | 3621 | 5.80% |
| Jewelry & Watches | 2840 | 4.55% |
| Gifts & Special Occasions | 2601 | 4.17% |
| Electronics & Technology | 2503 | 4.01% |
Payment Providers Distribution
PayPal accounts for 26.8% of displayed detection occurrences (7,141 occurrences) , followed by American Express (13.6%) and MasterCard (13.4%) .
Base: 26,681 provider detection occurrences in the displayed ranking, from active stores. One store can contribute multiple occurrences. These percentages are not the share of unique stores or all detections.
Detected from checkout/payment scripts and provider tags; off-site/manual payments excluded where undetectable.
Top 10 Payment Providers
7,141 occurrences
3,639 occurrences
3,588 occurrences
2,230 occurrences
2,220 occurrences
2,051 occurrences
1,787 occurrences
1,576 occurrences
1,228 occurrences
1,221 occurrences
Visual Distribution
7,141 occurrences
3,639 occurrences
3,588 occurrences
2,230 occurrences
2,220 occurrences
2,051 occurrences
1,787 occurrences
1,576 occurrences
1,228 occurrences
1,221 occurrences
| Payment Provider | Detection Occurrences | Share of Displayed Occurrences |
|---|---|---|
| PayPal | 7141 | 26.76% |
| American Express | 3639 | 13.64% |
| MasterCard | 3588 | 13.45% |
| Klarna | 2230 | 8.36% |
| Stripe Connect | 2220 | 8.32% |
| Apple Pay | 2051 | 7.69% |
| Bancontact | 1787 | 6.70% |
| iDEAL | 1576 | 5.91% |
| VISA | 1228 | 4.60% |
| Google Pay | 1221 | 4.58% |
Shipping Carriers Distribution
USPS accounts for 19.9% of displayed detection occurrences (3,327 occurrences) , followed by UPS (17.9%) and DHL (16.2%) .
Base: 16,693 carrier detection occurrences in the displayed ranking, from active stores. One store can contribute multiple occurrences. These percentages are not the share of unique stores or all detections.
Detected from checkout/shipping pages and shipment widgets; cross-border carriers included where visible.
Top 10 Shipping Carriers
3,327 occurrences
2,987 occurrences
2,700 occurrences
1,667 occurrences
1,662 occurrences
1,296 occurrences
1,160 occurrences
778 occurrences
609 occurrences
507 occurrences
Visual Distribution
3,327 occurrences
2,987 occurrences
2,700 occurrences
1,667 occurrences
1,662 occurrences
1,296 occurrences
1,160 occurrences
778 occurrences
609 occurrences
507 occurrences
| Shipping Carrier | Detection Occurrences | Share of Displayed Occurrences |
|---|---|---|
| USPS | 3327 | 19.93% |
| UPS | 2987 | 17.89% |
| DHL | 2700 | 16.17% |
| PostNL | 1667 | 9.99% |
| FedEx | 1662 | 9.96% |
| DPD | 1296 | 7.76% |
| Royal Mail | 1160 | 6.95% |
| Canada Post | 778 | 4.66% |
| GLS | 609 | 3.65% |
| Correios | 507 | 3.04% |
Store Launch Timeline
Over the past 12 months, 11,610 new stores were launched in Envoy , with the highest activity in 2026-05 (1,952 stores) , demonstrating ongoing growth in the e-commerce market.
Last 12 Months
1,952 stores launched
1,553 stores launched
1,211 stores launched
962 stores launched
740 stores launched
720 stores launched
835 stores launched
907 stores launched
846 stores launched
810 stores launched
740 stores launched
334 stores launched
Monthly Trend
16.8% of last 12 months
13.4% of last 12 months
10.4% of last 12 months
8.3% of last 12 months
6.4% of last 12 months
6.2% of last 12 months
7.2% of last 12 months
7.8% of last 12 months
7.3% of last 12 months
7.0% of last 12 months
6.4% of last 12 months
2.9% of last 12 months
| Month | Stores Launched | Percentage |
|---|---|---|
| 2026-05 | 1952 | 16.81% |
| 2026-04 | 1553 | 13.38% |
| 2026-03 | 1211 | 10.43% |
| 2026-02 | 962 | 8.29% |
| 2026-01 | 740 | 6.37% |
| 2025-12 | 720 | 6.20% |
| 2025-11 | 835 | 7.19% |
| 2025-10 | 907 | 7.81% |
| 2025-09 | 846 | 7.29% |
| 2025-08 | 810 | 6.98% |
| 2025-07 | 740 | 6.37% |
| 2025-06 | 334 | 2.88% |
Active Stores by Launch Year
Currently, 62,214 active stores in Envoy are tracked in our database , with the most stores launched in 2026 (6,540 stores still active) . This shows the distribution of currently active stores by their original launch year.
Active Stores by Launch Year
6,540 active stores
8,198 active stores
5,999 active stores
5,726 active stores
4,585 active stores
5,412 active stores
5,601 active stores
3,149 active stores
2,895 active stores
2,560 active stores
1,381 active stores
1,137 active stores
1,107 active stores
1,382 active stores
843 active stores
Distribution by Launch Year
10.5% of tracked active stores
13.2% of tracked active stores
9.6% of tracked active stores
9.2% of tracked active stores
7.4% of tracked active stores
8.7% of tracked active stores
9.0% of tracked active stores
5.1% of tracked active stores
4.7% of tracked active stores
4.1% of tracked active stores
2.2% of tracked active stores
1.8% of tracked active stores
1.8% of tracked active stores
2.2% of tracked active stores
1.4% of tracked active stores
| Launch Year | Active Stores | Percentage |
|---|---|---|
| 2026 | 6540 | 10.51% |
| 2025 | 8198 | 13.18% |
| 2024 | 5999 | 9.64% |
| 2023 | 5726 | 9.20% |
| 2022 | 4585 | 7.37% |
| 2021 | 5412 | 8.70% |
| 2020 | 5601 | 9.00% |
| 2019 | 3149 | 5.06% |
| 2018 | 2895 | 4.65% |
| 2017 | 2560 | 4.11% |
| 2016 | 1381 | 2.22% |
| 2015 | 1137 | 1.83% |
| 2014 | 1107 | 1.78% |
| 2013 | 1382 | 2.22% |
| 2012 | 843 | 1.36% |
Geographic Distribution
United States stores with 25.0% (15,584 active verified stores) , followed by United Kingdom (6.4%) and Netherlands (6.2%) .
Base: 62,447 active verified stores, including stores with unknown country. Percentages use the full population, not only the displayed countries.
Top 10 Countries
15,584 active verified stores
3,991 active verified stores
3,842 active verified stores
3,830 active verified stores
2,630 active verified stores
2,526 active verified stores
2,353 active verified stores
2,302 active verified stores
2,158 active verified stores
1,699 active verified stores
Visual Distribution
15,584 active verified stores
3,991 active verified stores
3,842 active verified stores
3,830 active verified stores
2,630 active verified stores
2,526 active verified stores
2,353 active verified stores
2,302 active verified stores
2,158 active verified stores
1,699 active verified stores
| Country | AI-Verified Store Count | Market Share |
|---|---|---|
| United States | 15584 | 24.96% |
| United Kingdom | 3991 | 6.39% |
| Netherlands | 3842 | 6.15% |
| Saudi Arabia | 3830 | 6.13% |
| Israel | 2630 | 4.21% |
| Canada | 2526 | 4.05% |
| Brazil | 2353 | 3.77% |
| Ukraine | 2302 | 3.69% |
| France | 2158 | 3.46% |
| Germany | 1699 | 2.72% |
Featured Stores
A selection of notable and recently launched stores in this segment.
Notable Stores
A sample of well-known stores in this segment tracked by ShopRank.
Custom - Toys & Games
Custom - Toys & Games
Custom - Toys & Games
Custom
Custom - Toys & Games
New Stores
Recently launched stores detected by ShopRank in the last full month.
Wix eCommerce - Jewelry & Watches
Salla - Health & Beauty
Wix eCommerce - Sporting Goods & Outdoor Gear
Wix eCommerce - Sporting Goods & Outdoor Gear
Salla - Business & Industrial
Data Coverage
Coverage among all domains with this detected signal, including non-active profiles; not just active stores.
| Field | Rows count | Coverage |
|---|---|---|
| Website | 186.4k | 100.00% |
| Emails | 129.4k | 69.40% |
| Phones | 50.2k | 26.95% |
| Ecommerce platform | 186k | 99.81% |
| Couriers | 18.1k | 9.69% |
| Payment Providers | 25.9k | 13.88% |
| Categories | 61.5k | 33.02% |
| Social Media | 139.2k | 74.71% |
Coverage reflects detectability from public website analysis. Payment providers and shipping carriers are identified from checkout pages and shipping widgets. Stores using off-site payment flows or custom shipping integrations may not be detected. Actual adoption rates are higher than shown.
Market Intelligence
On-demand market analysis
Self-service access to market data and insights
- Search and segment stores by any criteria
- API integration for automated workflows
- Periodic index updates
- Market sizing and segmentation
Strategic Intelligence
Custom research and competitive analysis
Tailored intelligence for strategic decisions
- Custom market reports and analysis
- Competitive landscape monitoring
- Direct support from the founder
- Flexible licensing and enterprise pricing
Market Intelligence
Understand the Envoy e-commerce landscape:
Analyze 62.4k verified e-commerce stores on Envoy - technology adoption, market share, competitive positioning.
- Track Competitive Shifts
-
Monitor platform migrations, technology adoption, and market share changes across Envoy e-commerce.
- Size Your Addressable Market
-
Segment stores by country, platform, category, PSP, carrier, technology, and merchant-size signals to quantify your market opportunity.
- Monitor Adoption Trends
-
Identify which payment providers, shipping carriers, and platforms are gaining or losing traction.
Data Access
- Interactive search and filtering via web app
- REST API for programmatic access and automation
- Index updates; historical datasets by agreement
Use Cases
- Competitive intelligence and market sizing
- Technology adoption and platform migration analysis
- Sales prospecting and account-based targeting
- Investment research and due diligence
Frequently Asked Questions
- What data is included in the Envoy e-commerce intelligence?
-
We track 62.4k verified Envoy e-commerce stores whose profiles can include: e-commerce platform, product counts, categories, payment providers, shipping carriers, technology stack, merchant-size signals, and available business contact fields.
- How is the data collected and how often is it updated?
-
We rebuild the searchable index typically every 2–4 weeks. Observation dates vary by source and field; a rebuild does not mean every website was observed again. This public report has its own publication date and may use an older snapshot than the live catalog. Coverage varies by field and market. A missing payment or carrier signal means we did not detect it, not that the merchant does not use it.
- How do I access the data?
-
Self-service plans give you instant access through our web app and REST API. You can search, filter, and segment stores interactively or integrate programmatically into your workflows. View plans →
- Can I filter by specific segments?
-
Yes. You can segment by country, platform, product category, payment provider, shipping carrier, technology stack, store age, cross-border signals, and merchant-size bands. Some advanced signals are plan-gated, and the same field contract is used by the web app, exports, and API.
- Do you offer enterprise or custom licensing?
-
Yes. For large-scale data needs, custom market reports, or dedicated support, contact us to discuss enterprise pricing.
Social Media Usage
Instagram accounts for 32.7% of displayed detection occurrences (37,246 occurrences) , followed by Facebook (30.2%) and YouTube (9.2%) .
Base: 113,888 social-platform detection occurrences in the displayed ranking, from active stores. One store can contribute multiple occurrences. These percentages are not the share of unique stores or all detections.
Links and embeds detected on public pages; private/hidden profiles not counted.
Top 10 Social Platforms
37,246 occurrences
34,445 occurrences
10,479 occurrences
8,223 occurrences
8,012 occurrences
5,022 occurrences
4,276 occurrences
3,527 occurrences
2,585 occurrences
73 occurrences
Visual Distribution
37,246 occurrences
34,445 occurrences
10,479 occurrences
8,223 occurrences
8,012 occurrences
5,022 occurrences
4,276 occurrences
3,527 occurrences
2,585 occurrences
73 occurrences