Envoy Technology Adoption in E-commerce

Discover 158.3k e-commerce stores using Envoy. Analyze technology adoption, market trends, integration patterns, and business insights.

· · Next full refresh: December 2025

E-commerce Platforms Distribution

Wix eCommerce leads with 71.7% of stores with physical delivery (113,378 stores) , followed by Custom (22.9%) and Lightspeed eCom (4.9%) .

Note: This distribution covers only stores selling physical products with active shopping carts and physical product shipping. Digital products, services, and non-transactional sites are excluded. All stores are verified by our proprietary AI model to ensure accurate e-commerce classification.

Top 10 Platforms (Physical Delivery)

113,378 stores

Custom 22.9%

36,155 stores

7,703 stores

528 stores

153 stores

73 stores

41 stores

Kenlo 0.0%

23 stores

23 stores

Visual Distribution

Distribution of top 10 platforms by stores with physical delivery (November 2025)
E-commerce platforms distribution for stores with physical delivery in Envoy
Platform Stores with Physical Delivery Percentage
Wix eCommerce 113378 71.67%
Custom 36155 22.85%
Lightspeed eCom 7703 4.87%
AppSell, Wix eCommerce 528 0.33%
WooCommerce 153 0.10%
SAP Commerce Cloud 73 0.05%
HCL Commerce 41 0.03%
Salesforce Commerce Cloud 39 0.02%
Kenlo 23 0.01%
BigCommerce 23 0.01%
Proximis Unified Commerce 20 0.01%
Shopify 18 0.01%
Magento 17 0.01%
VTEX 15 0.01%
PrestaShop 13 0.01%

All Stores Distribution

Wix eCommerce holds 88.6% share of all Envoy e-commerce stores (393,406) , with Custom at 8.1% and Lightspeed eCom at 1.9% (November 2025) .

Note: This broader distribution includes all stores with e-commerce indicators such as platform detection, shopping cart presence, or payment integration. This liberal approach may include some false positives (e.g., WooCommerce installations used for non-commercial purposes) but provides comprehensive market coverage for lead generation and competitive analysis.

Top 10 Platforms (All Stores)

393,406 stores

36,155 stores

8,528 stores

796 stores

421 stores

98 stores

74 stores

Kenlo 0.9%

4,020 stores

39 stores

Visual Distribution

Distribution of top 10 platforms by all stores (November 2025)
E-commerce platforms distribution for all stores in Envoy
Platform Total Stores Percentage
Wix eCommerce 393406 88.65%
Custom 36155 8.15%
Lightspeed eCom 8528 1.92%
AppSell, Wix eCommerce 796 0.18%
WooCommerce 421 0.09%
SAP Commerce Cloud 98 0.02%
HCL Commerce 74 0.02%
Salesforce Commerce Cloud 51 0.01%
Kenlo 4020 0.91%
BigCommerce 39 0.01%
Proximis Unified Commerce 37 0.01%
Shopify 49 0.01%
Magento 80 0.02%
VTEX 20 0.00%
PrestaShop 13 0.00%

Categories Distribution

Clothing & Accessories leads with 19.5% of all stores (21,536 stores) , followed by Health & Beauty (15.6%) and Food & Beverages (10.3%) .

Top 10 Categories

Clothing & Accessories 19.5%

21,536 stores

Health & Beauty 15.6%

17,192 stores

Food & Beverages 10.3%

11,398 stores

Arts & Entertainment 7.1%

7,787 stores

Electronics & Technology 6.8%

7,461 stores

Jewelry & Watches 6.7%

7,429 stores

Home & Garden 6.7%

7,376 stores

Vehicles & Parts 5.0%

5,546 stores

Furniture & Home Decor 4.9%

5,437 stores

Gifts & Special Occasions 3.8%

4,225 stores

Visual Distribution

Distribution of top 10 Envoy store categories (November 2025)
Distribution of categories in Envoy e-commerce stores
Category Number of Stores Percentage
Clothing & Accessories 21536 19.53%
Health & Beauty 17192 15.59%
Food & Beverages 11398 10.34%
Arts & Entertainment 7787 7.06%
Electronics & Technology 7461 6.77%
Jewelry & Watches 7429 6.74%
Home & Garden 7376 6.69%
Vehicles & Parts 5546 5.03%
Furniture & Home Decor 5437 4.93%
Gifts & Special Occasions 4225 3.83%
Sporting Goods & Outdoor Gear 3340 3.03%
Tools & Hardware 3158 2.86%
Business & Industrial 2881 2.61%
Pets & Pet Supplies 2762 2.51%
Books & Media 2723 2.47%

Payment Providers Distribution

Mercado Pago leads with 23.1% among AI-verified physical stores (15,718 stores) , followed by PayPal (16.7%) and American Express (13.5%) .

Base: 63,415 AI-verified physical stores with detectable payment providers (14.2% coverage of all stores). Percentages show share of detected provider instances (stores may use multiple providers).

Detected from checkout/payment scripts and provider tags; off-site/manual payments excluded where undetectable.

Top 10 Payment Providers

15,718 stores

PayPal 16.7%

11,355 stores

9,151 stores

6,618 stores

5,783 stores

4,191 stores

2,687 stores

2,113 stores

2,073 stores

iDEAL 2.6%

1,789 stores

Visual Distribution

Distribution of top 10 Envoy payment providers (November 2025)
Distribution of payment providers in Envoy e-commerce stores
Payment Provider Store Count Market Share
Mercado Pago 15718 23.12%
PayPal 11355 16.70%
American Express 9151 13.46%
Boleto 6618 9.73%
MasterCard 5783 8.50%
Stripe Connect 4191 6.16%
Klarna 2687 3.95%
Bancontact 2113 3.11%
Apple Pay 2073 3.05%
iDEAL 1789 2.63%
VISA 1738 2.56%
Mollie 1371 2.02%
Google Pay 1253 1.84%
Bolt 1234 1.81%
JCB 922 1.36%

Shipping Carriers Distribution

USPS leads with 17.4% among AI-verified physical stores (5,632 stores) , followed by Correios (15.9%) and UPS (14.6%) .

Base: 36,195 AI-verified physical stores with detectable shipping carriers (8.1% coverage of all stores). Percentages show share of detected carrier instances (stores may use multiple carriers).

Detected from checkout/shipping pages and shipment widgets; cross-border carriers included where visible.

Top 10 Shipping Carriers

USPS 17.4%

5,632 stores

5,139 stores

UPS 14.6%

4,723 stores

DHL 10.8%

3,480 stores

FedEx 7.5%

2,414 stores

2,300 stores

2,047 stores

DPD 4.8%

1,550 stores

888 stores

875 stores

Visual Distribution

Distribution of top 10 Envoy shipping carriers (November 2025)
Distribution of shipping carriers in Envoy e-commerce stores
Shipping Carrier Store Count Market Share
USPS 5632 17.44%
Correios 5139 15.91%
UPS 4723 14.62%
DHL 3480 10.77%
FedEx 2414 7.47%
Royal Mail 2300 7.12%
PostNL 2047 6.34%
DPD 1550 4.80%
Colissimo 888 2.75%
Canada Post 875 2.71%
Australia Post 761 2.36%
GLS 747 2.31%
La Poste 711 2.20%
Hermes 520 1.61%
Mondial Relay 510 1.58%

Store Launch Timeline

Over the past 12 months, 23,705 new stores were launched in Envoy , with the highest activity in 2025-10 (1,938 stores) , demonstrating ongoing growth in the e-commerce market.

Last 12 Months

2025-10 8.2%

1,938 stores launched

2025-09 8.3%

1,979 stores launched

2025-08 8.2%

1,953 stores launched

2025-07 8.6%

2,029 stores launched

2025-06 8.6%

2,036 stores launched

2025-05 9.1%

2,154 stores launched

2025-04 9.4%

2,224 stores launched

2025-03 9.0%

2,123 stores launched

2025-02 8.7%

2,056 stores launched

2025-01 9.5%

2,260 stores launched

2024-12 8.2%

1,933 stores launched

2024-11 4.3%

1,020 stores launched

Monthly Trend

Monthly store launches in Envoy (November 2025)
Monthly store launches in Envoy over the past 12 months
Month Stores Launched Percentage
2025-10 1938 8.18%
2025-09 1979 8.35%
2025-08 1953 8.24%
2025-07 2029 8.56%
2025-06 2036 8.59%
2025-05 2154 9.09%
2025-04 2224 9.38%
2025-03 2123 8.96%
2025-02 2056 8.67%
2025-01 2260 9.53%
2024-12 1933 8.15%
2024-11 1020 4.30%

Active Stores by Launch Year

Currently, 156,015 active stores in Envoy are tracked in our database , with the most stores launched in 2025 (20,799 stores still active) . This shows the distribution of currently active stores by their original launch year.

Active Stores by Launch Year

2025 13.3%

20,799 active stores

2024 13.0%

20,210 active stores

2023 10.2%

15,841 active stores

2022 8.8%

13,734 active stores

2021 10.5%

16,427 active stores

2020 10.3%

16,040 active stores

2019 5.3%

8,284 active stores

2018 5.1%

7,958 active stores

2017 4.5%

6,964 active stores

2016 2.4%

3,814 active stores

2015 2.0%

3,065 active stores

2014 1.9%

3,042 active stores

2013 2.4%

3,764 active stores

2012 1.3%

2,023 active stores

2011 1.4%

2,191 active stores

Distribution by Launch Year

Active stores in Envoy by original launch year (November 2025)
Active stores in Envoy by launch year
Launch Year Active Stores Percentage
2025 20799 13.33%
2024 20210 12.95%
2023 15841 10.15%
2022 13734 8.80%
2021 16427 10.53%
2020 16040 10.28%
2019 8284 5.31%
2018 7958 5.10%
2017 6964 4.46%
2016 3814 2.44%
2015 3065 1.96%
2014 3042 1.95%
2013 3764 2.41%
2012 2023 1.30%
2011 2191 1.40%
2010 1686 1.08%
2009 1562 1.00%
2008 1276 0.82%
2007 1186 0.76%
2006 851 0.55%
2005 732 0.47%
2004 920 0.59%
2003 709 0.45%
2002 617 0.40%
2001 782 0.50%
2000 562 0.36%
1999 444 0.28%
1998 266 0.17%
1997 151 0.10%
1996 86 0.06%
1995 29 0.02%

Social Media Usage

Instagram leads with 32.5% among stores with at least one detectable social profile (105,853 stores) , followed by Facebook (30.0%) and YouTube (8.3%) .

Base: 353,764 stores with any detectable social profile (79.5% of all stores). Percentages show share of detected platform instances (stores may use multiple platforms).

Links and embeds detected on public pages; private/hidden profiles not counted.

Top 10 Social Platforms

Instagram 32.5%

105,853 stores

Facebook 30.0%

97,972 stores

YouTube 8.3%

27,083 stores

Twitter 7.2%

23,384 stores

X 6.6%

21,626 stores

TikTok 5.8%

18,847 stores

LinkedIn 4.0%

12,993 stores

Pinterest 3.5%

11,356 stores

WhatsApp 2.0%

6,668 stores

SoundCloud 0.1%

358 stores

Visual Distribution

Distribution of social media platforms in Envoy (November 2025)
Distribution of social media platforms in Envoy e-commerce stores
Social Platform Store Count Market Share
Instagram 105853 32.46%
Facebook 97972 30.04%
YouTube 27083 8.30%
Twitter 23384 7.17%
X 21626 6.63%
TikTok 18847 5.78%
LinkedIn 12993 3.98%
Pinterest 11356 3.48%
WhatsApp 6668 2.04%
SoundCloud 358 0.11%

Geographic Distribution

United States leads with 31.4% (38,415 AI-verified stores) , followed by Brazil (10.7%) and United Kingdom (9.1%) .

Base: 122,415 AI-verified stores across 20 countries. Percentages show share among AI-verified stores.

Top 10 Countries

38,415 AI-verified stores

Brazil 10.7%

13,134 AI-verified stores

11,126 AI-verified stores

India 6.5%

7,899 AI-verified stores

5,993 AI-verified stores

5,132 AI-verified stores

4,674 AI-verified stores

4,457 AI-verified stores

4,399 AI-verified stores

4,359 AI-verified stores

Visual Distribution

Geographic distribution of stores using Envoy (November 2025)
Geographic distribution of stores using Envoy
Country AI-Verified Store Count Market Share
United States 38415 31.38%
Brazil 13134 10.73%
United Kingdom 11126 9.09%
India 7899 6.45%
Canada 5993 4.90%
Netherlands 5132 4.19%
France 4674 3.82%
Mexico 4457 3.64%
Argentina 4399 3.59%
Australia 4359 3.56%
Turkey 3569 2.92%
Israel 3527 2.88%
Japan 2701 2.21%
Germany 2516 2.06%
Italy 1939 1.58%
Belgium 1878 1.53%
Spain 1877 1.53%
Chile 1871 1.53%
Switzerland 1510 1.23%
Colombia 1439 1.18%

Dataset Coverage

Field Rows count Coverage
Website 445.2k 100.00%
Emails 309.5k 69.52%
Phones 65.6k 14.72%
Ecommerce platform 444.0k 99.72%
Couriers 36.2k 8.13%
Payment Providers 63.4k 14.24%
Categories 207.2k 46.55%
Social Media 353.8k 79.46%

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Frequently Asked Questions

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Our database covers over 158.3k Envoy physical stores, including website URLs, verified contacts (emails, phones), e-commerce platforms, product counts, categories, estimated monthly traffic, and more.

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