Envoy Technology Adoption in E-commerce

Discover 131.4k e-commerce stores using Envoy. Analyze technology adoption, market trends, integration patterns, and business insights.

· · Next full refresh: January 2026

E-commerce Platforms Distribution

Wix eCommerce leads with 66.1% of stores with physical delivery (86,720 stores) , followed by Custom (14.6%) and Mercado Shops (12.5%) .

Note: This distribution covers only stores selling physical products with active shopping carts and physical product shipping. Digital products, services, and non-transactional sites are excluded. All stores are verified by our proprietary AI model to ensure accurate e-commerce classification.

Top 10 Platforms (Physical Delivery)

86,720 stores

Custom 14.6%

19,145 stores

16,411 stores

8,024 stores

227 stores

202 stores

158 stores

83 stores

76 stores

Visual Distribution

Distribution of top 10 platforms by stores with physical delivery (December 2025)
E-commerce platforms distribution for stores with physical delivery in Envoy
Platform Stores with Physical Delivery Percentage
Wix eCommerce 86720 66.07%
Custom 19145 14.59%
Mercado Shops 16411 12.50%
Lightspeed eCom 8024 6.11%
AppSell, Wix eCommerce 227 0.17%
Wix eCommerce, AppSell 202 0.15%
WooCommerce 158 0.12%
SAP Commerce Cloud 83 0.06%
Shopify 76 0.06%
Salesforce Commerce Cloud 60 0.05%
HCL Commerce 38 0.03%
Ikas 36 0.03%
BigCommerce 31 0.02%
Kenlo 23 0.02%
Magento 21 0.02%

All Stores Distribution

Wix eCommerce holds 84.8% share of all Envoy e-commerce stores (284,302) , with Custom at 5.7% and Mercado Shops at 5.2% (December 2025) .

Note: This broader distribution includes all stores with e-commerce indicators such as platform detection, shopping cart presence, or payment integration. This liberal approach may include some false positives (e.g., WooCommerce installations used for non-commercial purposes) but provides comprehensive market coverage for lead generation and competitive analysis.

Top 10 Platforms (All Stores)

284,302 stores

19,145 stores

17,582 stores

8,395 stores

317 stores

305 stores

434 stores

104 stores

131 stores

Visual Distribution

Distribution of top 10 platforms by all stores (December 2025)
E-commerce platforms distribution for all stores in Envoy
Platform Total Stores Percentage
Wix eCommerce 284302 84.82%
Custom 19145 5.71%
Mercado Shops 17582 5.25%
Lightspeed eCom 8395 2.50%
AppSell, Wix eCommerce 317 0.09%
Wix eCommerce, AppSell 305 0.09%
WooCommerce 434 0.13%
SAP Commerce Cloud 104 0.03%
Shopify 131 0.04%
Salesforce Commerce Cloud 72 0.02%
HCL Commerce 72 0.02%
Ikas 37 0.01%
BigCommerce 48 0.01%
Kenlo 4173 1.24%
Magento 85 0.03%

Categories Distribution

Clothing & Accessories leads with 19.4% of all stores (17,959 stores) , followed by Health & Beauty (15.2%) and Food & Beverages (10.1%) .

Top 10 Categories

Clothing & Accessories 19.4%

17,959 stores

Health & Beauty 15.2%

14,095 stores

Food & Beverages 10.1%

9,293 stores

Electronics & Technology 7.3%

6,743 stores

Home & Garden 6.8%

6,242 stores

Arts & Entertainment 6.5%

5,976 stores

Jewelry & Watches 6.4%

5,957 stores

Vehicles & Parts 5.4%

4,979 stores

Furniture & Home Decor 5.0%

4,633 stores

Gifts & Special Occasions 3.9%

3,564 stores

Visual Distribution

Distribution of top 10 Envoy store categories (December 2025)
Distribution of categories in Envoy e-commerce stores
Category Number of Stores Percentage
Clothing & Accessories 17959 19.42%
Health & Beauty 14095 15.24%
Food & Beverages 9293 10.05%
Electronics & Technology 6743 7.29%
Home & Garden 6242 6.75%
Arts & Entertainment 5976 6.46%
Jewelry & Watches 5957 6.44%
Vehicles & Parts 4979 5.38%
Furniture & Home Decor 4633 5.01%
Gifts & Special Occasions 3564 3.85%
Tools & Hardware 2963 3.20%
Sporting Goods & Outdoor Gear 2962 3.20%
Business & Industrial 2579 2.79%
Pets & Pet Supplies 2301 2.49%
Books & Media 2217 2.40%

Payment Providers Distribution

Mercado Pago leads with 24.7% among AI-verified physical stores (14,732 stores) , followed by PayPal (15.9%) and American Express (12.9%) .

Base: 52,335 AI-verified physical stores with detectable payment providers (15.6% coverage of all stores). Percentages show share of detected provider instances (stores may use multiple providers).

Detected from checkout/payment scripts and provider tags; off-site/manual payments excluded where undetectable.

Top 10 Payment Providers

14,732 stores

PayPal 15.9%

9,454 stores

7,710 stores

Boleto 10.0%

5,948 stores

4,700 stores

3,359 stores

2,395 stores

2,079 stores

1,849 stores

iDEAL 3.0%

1,785 stores

Visual Distribution

Distribution of top 10 Envoy payment providers (December 2025)
Distribution of payment providers in Envoy e-commerce stores
Payment Provider Store Count Market Share
Mercado Pago 14732 24.72%
PayPal 9454 15.86%
American Express 7710 12.94%
Boleto 5948 9.98%
MasterCard 4700 7.89%
Stripe Connect 3359 5.64%
Klarna 2395 4.02%
Bancontact 2079 3.49%
Apple Pay 1849 3.10%
iDEAL 1785 2.99%
VISA 1469 2.46%
Mollie 1334 2.24%
Google Pay 1123 1.88%
Bolt 907 1.52%
JCB 760 1.28%

Shipping Carriers Distribution

Correios leads with 25.7% among AI-verified physical stores (7,841 stores) , followed by USPS (14.7%) and UPS (13.1%) .

Base: 32,782 AI-verified physical stores with detectable shipping carriers (9.8% coverage of all stores). Percentages show share of detected carrier instances (stores may use multiple carriers).

Detected from checkout/shipping pages and shipment widgets; cross-border carriers included where visible.

Top 10 Shipping Carriers

7,841 stores

USPS 14.7%

4,467 stores

UPS 13.1%

4,001 stores

DHL 9.8%

2,986 stores

1,991 stores

FedEx 6.5%

1,990 stores

1,758 stores

DPD 4.6%

1,392 stores

752 stores

GLS 2.3%

691 stores

Visual Distribution

Distribution of top 10 Envoy shipping carriers (December 2025)
Distribution of shipping carriers in Envoy e-commerce stores
Shipping Carrier Store Count Market Share
Correios 7841 25.72%
USPS 4467 14.65%
UPS 4001 13.12%
DHL 2986 9.79%
PostNL 1991 6.53%
FedEx 1990 6.53%
Royal Mail 1758 5.77%
DPD 1392 4.57%
Canada Post 752 2.47%
GLS 691 2.27%
Colissimo 655 2.15%
Australia Post 609 2.00%
La Poste 492 1.61%
TNT 440 1.44%
Bpost 422 1.38%

Store Launch Timeline

Over the past 12 months, 18,424 new stores were launched in Envoy , with the highest activity in 2025-11 (716 stores) , demonstrating ongoing growth in the e-commerce market.

Last 12 Months

2025-11 3.9%

716 stores launched

2025-10 8.4%

1,547 stores launched

2025-09 7.9%

1,464 stores launched

2025-08 8.2%

1,506 stores launched

2025-07 8.9%

1,635 stores launched

2025-06 8.9%

1,642 stores launched

2025-05 10.0%

1,840 stores launched

2025-04 10.1%

1,854 stores launched

2025-03 9.6%

1,777 stores launched

2025-02 9.2%

1,693 stores launched

2025-01 10.2%

1,888 stores launched

2024-12 4.7%

862 stores launched

Monthly Trend

Monthly store launches in Envoy (December 2025)
Monthly store launches in Envoy over the past 12 months
Month Stores Launched Percentage
2025-11 716 3.89%
2025-10 1547 8.40%
2025-09 1464 7.95%
2025-08 1506 8.17%
2025-07 1635 8.87%
2025-06 1642 8.91%
2025-05 1840 9.99%
2025-04 1854 10.06%
2025-03 1777 9.65%
2025-02 1693 9.19%
2025-01 1888 10.25%
2024-12 862 4.68%

Active Stores by Launch Year

Currently, 129,233 active stores in Envoy are tracked in our database , with the most stores launched in 2025 (17,570 stores still active) . This shows the distribution of currently active stores by their original launch year.

Active Stores by Launch Year

2025 13.6%

17,570 active stores

2024 13.1%

16,931 active stores

2023 10.3%

13,267 active stores

2022 8.9%

11,543 active stores

2021 10.4%

13,451 active stores

2020 10.2%

13,165 active stores

2019 5.3%

6,814 active stores

2018 5.0%

6,430 active stores

2017 4.4%

5,653 active stores

2016 2.4%

3,116 active stores

2015 1.9%

2,462 active stores

2014 1.9%

2,517 active stores

2013 2.4%

3,085 active stores

2012 1.3%

1,706 active stores

2011 1.4%

1,791 active stores

Distribution by Launch Year

Active stores in Envoy by original launch year (December 2025)
Active stores in Envoy by launch year
Launch Year Active Stores Percentage
2025 17570 13.60%
2024 16931 13.10%
2023 13267 10.27%
2022 11543 8.93%
2021 13451 10.41%
2020 13165 10.19%
2019 6814 5.27%
2018 6430 4.98%
2017 5653 4.37%
2016 3116 2.41%
2015 2462 1.91%
2014 2517 1.95%
2013 3085 2.39%
2012 1706 1.32%
2011 1791 1.39%
2010 1374 1.06%
2009 1265 0.98%
2008 1051 0.81%
2007 980 0.76%
2006 694 0.54%
2005 601 0.47%
2004 747 0.58%
2003 581 0.45%
2002 502 0.39%
2001 639 0.49%
2000 470 0.36%
1999 373 0.29%
1998 221 0.17%
1997 135 0.10%
1996 71 0.05%
1995 28 0.02%

Social Media Usage

Instagram leads with 34.3% among stores with at least one detectable social profile (87,541 stores) , followed by Facebook (31.7%) and YouTube (9.0%) .

Base: 261,080 stores with any detectable social profile (77.7% of all stores). Percentages show share of detected platform instances (stores may use multiple platforms).

Links and embeds detected on public pages; private/hidden profiles not counted.

Top 10 Social Platforms

Instagram 34.3%

87,541 stores

Facebook 31.7%

80,806 stores

YouTube 9.0%

22,958 stores

Twitter 7.4%

18,960 stores

TikTok 6.0%

15,384 stores

LinkedIn 4.0%

10,298 stores

Pinterest 3.6%

9,191 stores

WhatsApp 2.2%

5,541 stores

X 1.6%

3,959 stores

SoundCloud 0.1%

262 stores

Visual Distribution

Distribution of social media platforms in Envoy (December 2025)
Distribution of social media platforms in Envoy e-commerce stores
Social Platform Store Count Market Share
Instagram 87541 34.34%
Facebook 80806 31.70%
YouTube 22958 9.01%
Twitter 18960 7.44%
TikTok 15384 6.04%
LinkedIn 10298 4.04%
Pinterest 9191 3.61%
WhatsApp 5541 2.17%
X 3959 1.55%
SoundCloud 262 0.10%

Geographic Distribution

United States leads with 29.2% (29,565 AI-verified stores) , followed by Brazil (12.1%) and United Kingdom (8.4%) .

Base: 101,149 AI-verified stores across 20 countries. Percentages show share among AI-verified stores.

Top 10 Countries

29,565 AI-verified stores

Brazil 12.1%

12,214 AI-verified stores

8,533 AI-verified stores

India 6.9%

6,942 AI-verified stores

4,898 AI-verified stores

4,799 AI-verified stores

4,332 AI-verified stores

3,899 AI-verified stores

3,579 AI-verified stores

3,347 AI-verified stores

Visual Distribution

Geographic distribution of stores using Envoy (December 2025)
Geographic distribution of stores using Envoy
Country AI-Verified Store Count Market Share
United States 29565 29.23%
Brazil 12214 12.08%
United Kingdom 8533 8.44%
India 6942 6.86%
Netherlands 4898 4.84%
Canada 4799 4.74%
Argentina 4332 4.28%
Mexico 3899 3.85%
France 3579 3.54%
Australia 3347 3.31%
Israel 3224 3.19%
Turkey 2854 2.82%
Japan 2163 2.14%
Germany 2032 2.01%
Chile 1758 1.74%
Belgium 1656 1.64%
Italy 1513 1.50%
Spain 1481 1.46%
Colombia 1188 1.17%
Switzerland 1172 1.16%

Dataset Coverage

Field Rows count Coverage
Website 335.8k 100.00%
Emails 227.2k 67.67%
Phones 51.4k 15.32%
Ecommerce platform 335.4k 99.88%
Couriers 32.8k 9.76%
Payment Providers 52.3k 15.58%
Categories 166.7k 49.64%
Social Media 261.1k 77.75%

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Frequently Asked Questions

What data is included in the Envoy E-commerce Database?

Our database covers over 131.4k Envoy physical stores, including website URLs, verified contacts (emails, phones), e-commerce platforms, product counts, categories, estimated monthly traffic, and more.

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