EmbedPlus Technology Adoption in E-commerce
Discover 3.9k verified e-commerce stores using EmbedPlus. Analyze technology adoption, market trends, integration patterns, and business insights.
Detected across 17.5k domains. 3.9k verified as active stores with physical delivery.
This is a public report preview. Use the catalog, exports or API for account lists. Fields depend on your plan; coverage varies by merchant.
3.9k verified active stores out of 17.5k detected · 22.4% verification rate
E-commerce Platforms Distribution
WooCommerce stores with 94.6% of stores with physical delivery (3,712 stores) , followed by Custom (4.9%) and Welcart (0.2%) .
Base: 3,924 active verified stores, including those without a detected platform. Rankings show leading platform combinations; displayed percentages need not sum to 100%. Digital products, services, and non-transactional sites are excluded. All stores are verified by our proprietary AI model to ensure accurate e-commerce classification.
Top 10 Platforms (Physical Delivery)
3,712 stores
191 stores
7 stores
2 stores
2 stores
1 stores
1 stores
1 stores
1 stores
1 stores
Visual Distribution
3,712 stores
191 stores
7 stores
2 stores
2 stores
1 stores
1 stores
1 stores
1 stores
1 stores
| Platform | Stores with Physical Delivery | Percentage |
|---|---|---|
| WooCommerce | 3712 | 94.60% |
| Custom | 191 | 4.87% |
| Welcart | 7 | 0.18% |
| Shopify | 2 | 0.05% |
| Mağazan Olsun, WooCommerce | 2 | 0.05% |
| VirtueMart, WooCommerce | 1 | 0.03% |
| Zeyada E-commerce Platform | 1 | 0.03% |
| WooCommerce, FreshStore | 1 | 0.03% |
| Shopware | 1 | 0.03% |
| WooCommerce, Uoou Solutions E-commerce Platform | 1 | 0.03% |
Show broader dataset (all e-commerce signals)
Websites with E-commerce Signals
WooCommerce holds 96.8% share of detected EmbedPlus e-commerce signals (16,985) , with Custom at 1.1% and Welcart at 0.1% (June 2026) .
Base: 17,539 domains in this report's signal population, including domains without a detected platform. This is not a store count: it can include redirects and non-transactional sites. Displayed percentages need not sum to 100%.
Top 10 Platforms (All Signals)
16,985 websites
191 websites
19 websites
12 websites
2 websites
1 websites
1 websites
3 websites
5 websites
50 websites
Visual Distribution
16,985 websites
191 websites
19 websites
12 websites
2 websites
1 websites
1 websites
3 websites
5 websites
50 websites
| Platform | Websites with Signals | Percentage |
|---|---|---|
| WooCommerce | 16985 | 96.84% |
| Custom | 191 | 1.09% |
| Welcart | 19 | 0.11% |
| Shopify | 12 | 0.07% |
| Mağazan Olsun, WooCommerce | 2 | 0.01% |
| VirtueMart, WooCommerce | 1 | 0.01% |
| Zeyada E-commerce Platform | 1 | 0.01% |
| WooCommerce, FreshStore | 3 | 0.02% |
| Shopware | 5 | 0.03% |
| WooCommerce, Uoou Solutions E-commerce Platform | 50 | 0.29% |
Categories Distribution
Health & Beauty stores with 12.0% of all stores (472 stores) , followed by Sporting Goods & Outdoor Gear (11.2%) and Food & Beverages (9.2%) .
Base: 3,924 active verified stores, including stores without a detected category. Percentages use this full population, not only the displayed categories.
Top 10 Categories
472 stores
439 stores
361 stores
329 stores
283 stores
257 stores
201 stores
200 stores
194 stores
185 stores
Visual Distribution
472 stores
439 stores
361 stores
329 stores
283 stores
257 stores
201 stores
200 stores
194 stores
185 stores
| Category | Number of Stores | Percentage |
|---|---|---|
| Health & Beauty | 472 | 12.03% |
| Sporting Goods & Outdoor Gear | 439 | 11.19% |
| Food & Beverages | 361 | 9.20% |
| Arts & Entertainment | 329 | 8.38% |
| Clothing & Accessories | 283 | 7.21% |
| Home & Garden | 257 | 6.55% |
| Tools & Hardware | 201 | 5.12% |
| Electronics & Technology | 200 | 5.10% |
| Business & Industrial | 194 | 4.94% |
| Vehicles & Parts | 185 | 4.71% |
Payment Providers Distribution
PayPal accounts for 37.2% of displayed detection occurrences (650 occurrences) , followed by MasterCard (15.9%) and Stripe Connect (12.0%) .
Base: 1,745 provider detection occurrences in the displayed ranking, from active stores. One store can contribute multiple occurrences. These percentages are not the share of unique stores or all detections.
Detected from checkout/payment scripts and provider tags; off-site/manual payments excluded where undetectable.
Top 10 Payment Providers
650 occurrences
278 occurrences
210 occurrences
182 occurrences
98 occurrences
98 occurrences
70 occurrences
66 occurrences
57 occurrences
36 occurrences
Visual Distribution
650 occurrences
278 occurrences
210 occurrences
182 occurrences
98 occurrences
98 occurrences
70 occurrences
66 occurrences
57 occurrences
36 occurrences
| Payment Provider | Detection Occurrences | Share of Displayed Occurrences |
|---|---|---|
| PayPal | 650 | 37.25% |
| MasterCard | 278 | 15.93% |
| Stripe Connect | 210 | 12.03% |
| American Express | 182 | 10.43% |
| VISA | 98 | 5.62% |
| Klarna | 98 | 5.62% |
| Bolt | 70 | 4.01% |
| Apple Pay | 66 | 3.78% |
| Google Pay | 57 | 3.27% |
| Bancontact | 36 | 2.06% |
Shipping Carriers Distribution
UPS accounts for 25.1% of displayed detection occurrences (273 occurrences) , followed by DHL (17.2%) and USPS (15.8%) .
Base: 1,087 carrier detection occurrences in the displayed ranking, from active stores. One store can contribute multiple occurrences. These percentages are not the share of unique stores or all detections.
Detected from checkout/shipping pages and shipment widgets; cross-border carriers included where visible.
Top 10 Shipping Carriers
273 occurrences
187 occurrences
172 occurrences
117 occurrences
108 occurrences
79 occurrences
47 occurrences
37 occurrences
36 occurrences
31 occurrences
Visual Distribution
273 occurrences
187 occurrences
172 occurrences
117 occurrences
108 occurrences
79 occurrences
47 occurrences
37 occurrences
36 occurrences
31 occurrences
| Shipping Carrier | Detection Occurrences | Share of Displayed Occurrences |
|---|---|---|
| UPS | 273 | 25.11% |
| DHL | 187 | 17.20% |
| USPS | 172 | 15.82% |
| FedEx | 117 | 10.76% |
| GLS | 108 | 9.94% |
| DPD | 79 | 7.27% |
| Royal Mail | 47 | 4.32% |
| Australia Post | 37 | 3.40% |
| PostNL | 36 | 3.31% |
| TNT | 31 | 2.85% |
Store Launch Timeline
Over the past 12 months, 159 new stores were launched in EmbedPlus , with the highest activity in 2026-05 (19 stores) , demonstrating ongoing growth in the e-commerce market.
Last 12 Months
19 stores launched
6 stores launched
8 stores launched
12 stores launched
16 stores launched
14 stores launched
20 stores launched
12 stores launched
11 stores launched
18 stores launched
17 stores launched
6 stores launched
Monthly Trend
11.9% of last 12 months
3.8% of last 12 months
5.0% of last 12 months
7.5% of last 12 months
10.1% of last 12 months
8.8% of last 12 months
12.6% of last 12 months
7.5% of last 12 months
6.9% of last 12 months
11.3% of last 12 months
10.7% of last 12 months
3.8% of last 12 months
| Month | Stores Launched | Percentage |
|---|---|---|
| 2026-05 | 19 | 11.95% |
| 2026-04 | 6 | 3.77% |
| 2026-03 | 8 | 5.03% |
| 2026-02 | 12 | 7.55% |
| 2026-01 | 16 | 10.06% |
| 2025-12 | 14 | 8.81% |
| 2025-11 | 20 | 12.58% |
| 2025-10 | 12 | 7.55% |
| 2025-09 | 11 | 6.92% |
| 2025-08 | 18 | 11.32% |
| 2025-07 | 17 | 10.69% |
| 2025-06 | 6 | 3.77% |
Active Stores by Launch Year
Currently, 3,920 active stores in EmbedPlus are tracked in our database , with the most stores launched in 2026 (62 stores still active) . This shows the distribution of currently active stores by their original launch year.
Active Stores by Launch Year
62 active stores
173 active stores
195 active stores
219 active stores
189 active stores
244 active stores
328 active stores
274 active stores
291 active stores
294 active stores
205 active stores
136 active stores
139 active stores
189 active stores
112 active stores
Distribution by Launch Year
1.6% of tracked active stores
4.4% of tracked active stores
5.0% of tracked active stores
5.6% of tracked active stores
4.8% of tracked active stores
6.2% of tracked active stores
8.4% of tracked active stores
7.0% of tracked active stores
7.4% of tracked active stores
7.5% of tracked active stores
5.2% of tracked active stores
3.5% of tracked active stores
3.5% of tracked active stores
4.8% of tracked active stores
2.9% of tracked active stores
| Launch Year | Active Stores | Percentage |
|---|---|---|
| 2026 | 62 | 1.58% |
| 2025 | 173 | 4.41% |
| 2024 | 195 | 4.97% |
| 2023 | 219 | 5.59% |
| 2022 | 189 | 4.82% |
| 2021 | 244 | 6.22% |
| 2020 | 328 | 8.37% |
| 2019 | 274 | 6.99% |
| 2018 | 291 | 7.42% |
| 2017 | 294 | 7.50% |
| 2016 | 205 | 5.23% |
| 2015 | 136 | 3.47% |
| 2014 | 139 | 3.55% |
| 2013 | 189 | 4.82% |
| 2012 | 112 | 2.86% |
Geographic Distribution
United States stores with 24.6% (965 active verified stores) , followed by United Kingdom (5.2%) and Italy (5.0%) .
Base: 3,924 active verified stores, including stores with unknown country. Percentages use the full population, not only the displayed countries.
Top 10 Countries
965 active verified stores
204 active verified stores
197 active verified stores
190 active verified stores
133 active verified stores
130 active verified stores
128 active verified stores
120 active verified stores
118 active verified stores
101 active verified stores
Visual Distribution
965 active verified stores
204 active verified stores
197 active verified stores
190 active verified stores
133 active verified stores
130 active verified stores
128 active verified stores
120 active verified stores
118 active verified stores
101 active verified stores
| Country | AI-Verified Store Count | Market Share |
|---|---|---|
| United States | 965 | 24.59% |
| United Kingdom | 204 | 5.20% |
| Italy | 197 | 5.02% |
| Germany | 190 | 4.84% |
| Australia | 133 | 3.39% |
| Netherlands | 130 | 3.31% |
| Spain | 128 | 3.26% |
| Vietnam | 120 | 3.06% |
| France | 118 | 3.01% |
| India | 101 | 2.57% |
Featured Stores
A selection of notable and recently launched stores in this segment.
Notable Stores
A sample of well-known stores in this segment tracked by ShopRank.
Custom
WooCommerce
WooCommerce - Clothing & Accessories
WooCommerce
WooCommerce - Vehicles & Parts
New Stores
Recently launched stores detected by ShopRank in the last full month.
WooCommerce - Home & Garden
WooCommerce
WooCommerce - Vehicles & Parts
WooCommerce - Electronics & Technology
WooCommerce - Toys & Games
Data Coverage
Coverage among all domains with this detected signal, including non-active profiles; not just active stores.
| Field | Rows count | Coverage |
|---|---|---|
| Website | 17.5k | 100.00% |
| Emails | 10.4k | 59.40% |
| Phones | 7.4k | 42.40% |
| Ecommerce platform | 17.4k | 99.47% |
| Couriers | 1.8k | 10.35% |
| Payment Providers | 3k | 17.11% |
| Categories | 4.3k | 24.30% |
| Social Media | 14.3k | 81.54% |
Coverage reflects detectability from public website analysis. Payment providers and shipping carriers are identified from checkout pages and shipping widgets. Stores using off-site payment flows or custom shipping integrations may not be detected. Actual adoption rates are higher than shown.
Market Intelligence
On-demand market analysis
Self-service access to market data and insights
- Search and segment stores by any criteria
- API integration for automated workflows
- Periodic index updates
- Market sizing and segmentation
Strategic Intelligence
Custom research and competitive analysis
Tailored intelligence for strategic decisions
- Custom market reports and analysis
- Competitive landscape monitoring
- Direct support from the founder
- Flexible licensing and enterprise pricing
Market Intelligence
Understand the EmbedPlus e-commerce landscape:
Analyze 3.9k verified e-commerce stores on EmbedPlus - technology adoption, market share, competitive positioning.
- Track Competitive Shifts
-
Monitor platform migrations, technology adoption, and market share changes across EmbedPlus e-commerce.
- Size Your Addressable Market
-
Segment stores by country, platform, category, PSP, carrier, technology, and merchant-size signals to quantify your market opportunity.
- Monitor Adoption Trends
-
Identify which payment providers, shipping carriers, and platforms are gaining or losing traction.
Data Access
- Interactive search and filtering via web app
- REST API for programmatic access and automation
- Index updates; historical datasets by agreement
Use Cases
- Competitive intelligence and market sizing
- Technology adoption and platform migration analysis
- Sales prospecting and account-based targeting
- Investment research and due diligence
Frequently Asked Questions
- What data is included in the EmbedPlus e-commerce intelligence?
-
We track 3.9k verified EmbedPlus e-commerce stores whose profiles can include: e-commerce platform, product counts, categories, payment providers, shipping carriers, technology stack, merchant-size signals, and available business contact fields.
- How is the data collected and how often is it updated?
-
We rebuild the searchable index typically every 2–4 weeks. Observation dates vary by source and field; a rebuild does not mean every website was observed again. This public report has its own publication date and may use an older snapshot than the live catalog. Coverage varies by field and market. A missing payment or carrier signal means we did not detect it, not that the merchant does not use it.
- How do I access the data?
-
Self-service plans give you instant access through our web app and REST API. You can search, filter, and segment stores interactively or integrate programmatically into your workflows. View plans →
- Can I filter by specific segments?
-
Yes. You can segment by country, platform, product category, payment provider, shipping carrier, technology stack, store age, cross-border signals, and merchant-size bands. Some advanced signals are plan-gated, and the same field contract is used by the web app, exports, and API.
- Do you offer enterprise or custom licensing?
-
Yes. For large-scale data needs, custom market reports, or dedicated support, contact us to discuss enterprise pricing.
Social Media Usage
Facebook accounts for 28.0% of displayed detection occurrences (2,704 occurrences) , followed by Instagram (23.5%) and YouTube (20.4%) .
Base: 9,656 social-platform detection occurrences in the displayed ranking, from active stores. One store can contribute multiple occurrences. These percentages are not the share of unique stores or all detections.
Links and embeds detected on public pages; private/hidden profiles not counted.
Top 10 Social Platforms
2,704 occurrences
2,269 occurrences
1,974 occurrences
821 occurrences
537 occurrences
378 occurrences
368 occurrences
368 occurrences
199 occurrences
38 occurrences
Visual Distribution
2,704 occurrences
2,269 occurrences
1,974 occurrences
821 occurrences
537 occurrences
378 occurrences
368 occurrences
368 occurrences
199 occurrences
38 occurrences