Elfsight Technology Adoption in E-commerce
Discover 24.7k verified e-commerce stores using Elfsight. Analyze technology adoption, market trends, integration patterns, and business insights.
Detected across 43.7k domains. 24.7k verified as active stores with physical delivery.
This is a public report preview. Use the catalog, exports or API for account lists. Fields depend on your plan; coverage varies by merchant.
24.7k verified active stores out of 43.7k detected · 56.7% verification rate
E-commerce Platforms Distribution
Shopify stores with 25.2% of stores with physical delivery (6,223 stores) , followed by Custom (20.8%) and WooCommerce (15.9%) .
Base: 24,734 active verified stores, including those without a detected platform. Rankings show leading platform combinations; displayed percentages need not sum to 100%. Digital products, services, and non-transactional sites are excluded. All stores are verified by our proprietary AI model to ensure accurate e-commerce classification.
Top 10 Platforms (Physical Delivery)
6,223 stores
5,148 stores
3,932 stores
2,064 stores
1,265 stores
938 stores
833 stores
616 stores
483 stores
305 stores
Visual Distribution
6,223 stores
5,148 stores
3,932 stores
2,064 stores
1,265 stores
938 stores
833 stores
616 stores
483 stores
305 stores
| Platform | Stores with Physical Delivery | Percentage |
|---|---|---|
| Shopify | 6223 | 25.16% |
| Custom | 5148 | 20.81% |
| WooCommerce | 3932 | 15.90% |
| BigCommerce | 2064 | 8.34% |
| Squarespace Commerce | 1265 | 5.11% |
| Upgates | 938 | 3.79% |
| PrestaShop | 833 | 3.37% |
| Magento | 616 | 2.49% |
| OpenCart | 483 | 1.95% |
| Lightspeed eCom | 305 | 1.23% |
Show broader dataset (all e-commerce signals)
Websites with E-commerce Signals
Shopify holds 16.5% share of detected Elfsight e-commerce signals (7,190) , with Custom at 11.8% and WooCommerce at 26.5% (June 2026) .
Base: 43,660 domains in this report's signal population, including domains without a detected platform. This is not a store count: it can include redirects and non-transactional sites. Displayed percentages need not sum to 100%.
Top 10 Platforms (All Signals)
7,190 websites
5,148 websites
11,579 websites
2,312 websites
8,970 websites
959 websites
956 websites
723 websites
579 websites
307 websites
Visual Distribution
7,190 websites
5,148 websites
11,579 websites
2,312 websites
8,970 websites
959 websites
956 websites
723 websites
579 websites
307 websites
| Platform | Websites with Signals | Percentage |
|---|---|---|
| Shopify | 7190 | 16.47% |
| Custom | 5148 | 11.79% |
| WooCommerce | 11579 | 26.52% |
| BigCommerce | 2312 | 5.30% |
| Squarespace Commerce | 8970 | 20.55% |
| Upgates | 959 | 2.20% |
| PrestaShop | 956 | 2.19% |
| Magento | 723 | 1.66% |
| OpenCart | 579 | 1.33% |
| Lightspeed eCom | 307 | 0.70% |
Categories Distribution
Health & Beauty stores with 14.0% of all stores (3,459 stores) , followed by Clothing & Accessories (12.6%) and Food & Beverages (12.2%) .
Base: 24,734 active verified stores, including stores without a detected category. Percentages use this full population, not only the displayed categories.
Top 10 Categories
3,459 stores
3,111 stores
3,015 stores
2,111 stores
1,660 stores
1,206 stores
1,133 stores
1,052 stores
1,042 stores
1,027 stores
Visual Distribution
3,459 stores
3,111 stores
3,015 stores
2,111 stores
1,660 stores
1,206 stores
1,133 stores
1,052 stores
1,042 stores
1,027 stores
| Category | Number of Stores | Percentage |
|---|---|---|
| Health & Beauty | 3459 | 13.98% |
| Clothing & Accessories | 3111 | 12.58% |
| Food & Beverages | 3015 | 12.19% |
| Sporting Goods & Outdoor Gear | 2111 | 8.53% |
| Home & Garden | 1660 | 6.71% |
| Jewelry & Watches | 1206 | 4.88% |
| Arts & Entertainment | 1133 | 4.58% |
| Gifts & Special Occasions | 1052 | 4.25% |
| Business & Industrial | 1042 | 4.21% |
| Tools & Hardware | 1027 | 4.15% |
Payment Providers Distribution
PayPal accounts for 26.7% of displayed detection occurrences (2,774 occurrences) , followed by MasterCard (14.3%) and American Express (12.4%) .
Base: 10,371 provider detection occurrences in the displayed ranking, from active stores. One store can contribute multiple occurrences. These percentages are not the share of unique stores or all detections.
Detected from checkout/payment scripts and provider tags; off-site/manual payments excluded where undetectable.
Top 10 Payment Providers
2,774 occurrences
1,483 occurrences
1,282 occurrences
1,130 occurrences
1,014 occurrences
769 occurrences
666 occurrences
630 occurrences
359 occurrences
264 occurrences
Visual Distribution
2,774 occurrences
1,483 occurrences
1,282 occurrences
1,130 occurrences
1,014 occurrences
769 occurrences
666 occurrences
630 occurrences
359 occurrences
264 occurrences
| Payment Provider | Detection Occurrences | Share of Displayed Occurrences |
|---|---|---|
| PayPal | 2774 | 26.75% |
| MasterCard | 1483 | 14.30% |
| American Express | 1282 | 12.36% |
| Stripe Connect | 1130 | 10.90% |
| Klarna | 1014 | 9.78% |
| Apple Pay | 769 | 7.41% |
| VISA | 666 | 6.42% |
| Google Pay | 630 | 6.07% |
| Bolt | 359 | 3.46% |
| Bancontact | 264 | 2.55% |
Shipping Carriers Distribution
UPS accounts for 19.8% of displayed detection occurrences (1,472 occurrences) , followed by DHL (16.3%) and USPS (12.8%) .
Base: 7,427 carrier detection occurrences in the displayed ranking, from active stores. One store can contribute multiple occurrences. These percentages are not the share of unique stores or all detections.
Detected from checkout/shipping pages and shipment widgets; cross-border carriers included where visible.
Top 10 Shipping Carriers
1,472 occurrences
1,211 occurrences
950 occurrences
925 occurrences
848 occurrences
781 occurrences
410 occurrences
361 occurrences
256 occurrences
213 occurrences
Visual Distribution
1,472 occurrences
1,211 occurrences
950 occurrences
925 occurrences
848 occurrences
781 occurrences
410 occurrences
361 occurrences
256 occurrences
213 occurrences
| Shipping Carrier | Detection Occurrences | Share of Displayed Occurrences |
|---|---|---|
| UPS | 1472 | 19.82% |
| DHL | 1211 | 16.31% |
| USPS | 950 | 12.79% |
| DPD | 925 | 12.45% |
| FedEx | 848 | 11.42% |
| GLS | 781 | 10.52% |
| Royal Mail | 410 | 5.52% |
| Correios | 361 | 4.86% |
| Colissimo | 256 | 3.45% |
| Australia Post | 213 | 2.87% |
Store Launch Timeline
Over the past 12 months, 962 new stores were launched in Elfsight , with the highest activity in 2026-05 (70 stores) , demonstrating ongoing growth in the e-commerce market.
Last 12 Months
70 stores launched
58 stores launched
59 stores launched
72 stores launched
52 stores launched
69 stores launched
79 stores launched
84 stores launched
88 stores launched
133 stores launched
128 stores launched
70 stores launched
Monthly Trend
7.3% of last 12 months
6.0% of last 12 months
6.1% of last 12 months
7.5% of last 12 months
5.4% of last 12 months
7.2% of last 12 months
8.2% of last 12 months
8.7% of last 12 months
9.1% of last 12 months
13.8% of last 12 months
13.3% of last 12 months
7.3% of last 12 months
| Month | Stores Launched | Percentage |
|---|---|---|
| 2026-05 | 70 | 7.28% |
| 2026-04 | 58 | 6.03% |
| 2026-03 | 59 | 6.13% |
| 2026-02 | 72 | 7.48% |
| 2026-01 | 52 | 5.41% |
| 2025-12 | 69 | 7.17% |
| 2025-11 | 79 | 8.21% |
| 2025-10 | 84 | 8.73% |
| 2025-09 | 88 | 9.15% |
| 2025-08 | 133 | 13.83% |
| 2025-07 | 128 | 13.31% |
| 2025-06 | 70 | 7.28% |
Active Stores by Launch Year
Currently, 24,514 active stores in Elfsight are tracked in our database , with the most stores launched in 2026 (313 stores still active) . This shows the distribution of currently active stores by their original launch year.
Active Stores by Launch Year
313 active stores
1,707 active stores
2,285 active stores
1,970 active stores
1,780 active stores
2,183 active stores
2,095 active stores
1,355 active stores
1,460 active stores
1,241 active stores
719 active stores
683 active stores
653 active stores
835 active stores
613 active stores
Distribution by Launch Year
1.3% of tracked active stores
7.0% of tracked active stores
9.3% of tracked active stores
8.0% of tracked active stores
7.3% of tracked active stores
8.9% of tracked active stores
8.5% of tracked active stores
5.5% of tracked active stores
6.0% of tracked active stores
5.1% of tracked active stores
2.9% of tracked active stores
2.8% of tracked active stores
2.7% of tracked active stores
3.4% of tracked active stores
2.5% of tracked active stores
| Launch Year | Active Stores | Percentage |
|---|---|---|
| 2026 | 313 | 1.28% |
| 2025 | 1707 | 6.96% |
| 2024 | 2285 | 9.32% |
| 2023 | 1970 | 8.04% |
| 2022 | 1780 | 7.26% |
| 2021 | 2183 | 8.91% |
| 2020 | 2095 | 8.55% |
| 2019 | 1355 | 5.53% |
| 2018 | 1460 | 5.96% |
| 2017 | 1241 | 5.06% |
| 2016 | 719 | 2.93% |
| 2015 | 683 | 2.79% |
| 2014 | 653 | 2.66% |
| 2013 | 835 | 3.41% |
| 2012 | 613 | 2.50% |
Geographic Distribution
United States stores with 26.3% (6,496 active verified stores) , followed by United Kingdom (7.7%) and Australia (5.8%) .
Base: 24,734 active verified stores, including stores with unknown country. Percentages use the full population, not only the displayed countries.
Top 10 Countries
6,496 active verified stores
1,907 active verified stores
1,424 active verified stores
1,180 active verified stores
987 active verified stores
863 active verified stores
804 active verified stores
801 active verified stores
787 active verified stores
664 active verified stores
Visual Distribution
6,496 active verified stores
1,907 active verified stores
1,424 active verified stores
1,180 active verified stores
987 active verified stores
863 active verified stores
804 active verified stores
801 active verified stores
787 active verified stores
664 active verified stores
| Country | AI-Verified Store Count | Market Share |
|---|---|---|
| United States | 6496 | 26.26% |
| United Kingdom | 1907 | 7.71% |
| Australia | 1424 | 5.76% |
| France | 1180 | 4.77% |
| Germany | 987 | 3.99% |
| Netherlands | 863 | 3.49% |
| Canada | 804 | 3.25% |
| Czechia | 801 | 3.24% |
| Italy | 787 | 3.18% |
| Brazil | 664 | 2.68% |
Featured Stores
A selection of notable and recently launched stores in this segment.
Notable Stores
A sample of well-known stores in this segment tracked by ShopRank.
Custom - Health & Beauty
PrestaShop - Health & Beauty
Magento - Electronics & Technology
Magento - Furniture & Home Decor
Shopify - Electronics & Technology
New Stores
Recently launched stores detected by ShopRank in the last full month.
JTL Shop - Furniture & Home Decor
Custom - Clothing & Accessories
VirtueMart - Electronics & Technology
Custom - Clothing & Accessories
BigCommerce - Food & Beverages
Data Coverage
Coverage among all domains with this detected signal, including non-active profiles; not just active stores.
| Field | Rows count | Coverage |
|---|---|---|
| Website | 43.7k | 100.00% |
| Emails | 25k | 57.16% |
| Phones | 18.8k | 43.07% |
| Ecommerce platform | 43.1k | 98.83% |
| Couriers | 7.1k | 16.19% |
| Payment Providers | 8.4k | 19.18% |
| Categories | 24.5k | 56.10% |
| Social Media | 37.2k | 85.24% |
Coverage reflects detectability from public website analysis. Payment providers and shipping carriers are identified from checkout pages and shipping widgets. Stores using off-site payment flows or custom shipping integrations may not be detected. Actual adoption rates are higher than shown.
Market Intelligence
On-demand market analysis
Self-service access to market data and insights
- Search and segment stores by any criteria
- API integration for automated workflows
- Periodic index updates
- Market sizing and segmentation
Strategic Intelligence
Custom research and competitive analysis
Tailored intelligence for strategic decisions
- Custom market reports and analysis
- Competitive landscape monitoring
- Direct support from the founder
- Flexible licensing and enterprise pricing
Market Intelligence
Understand the Elfsight e-commerce landscape:
Analyze 24.7k verified e-commerce stores on Elfsight - technology adoption, market share, competitive positioning.
- Track Competitive Shifts
-
Monitor platform migrations, technology adoption, and market share changes across Elfsight e-commerce.
- Size Your Addressable Market
-
Segment stores by country, platform, category, PSP, carrier, technology, and merchant-size signals to quantify your market opportunity.
- Monitor Adoption Trends
-
Identify which payment providers, shipping carriers, and platforms are gaining or losing traction.
Data Access
- Interactive search and filtering via web app
- REST API for programmatic access and automation
- Index updates; historical datasets by agreement
Use Cases
- Competitive intelligence and market sizing
- Technology adoption and platform migration analysis
- Sales prospecting and account-based targeting
- Investment research and due diligence
Frequently Asked Questions
- What data is included in the Elfsight e-commerce intelligence?
-
We track 24.7k verified Elfsight e-commerce stores whose profiles can include: e-commerce platform, product counts, categories, payment providers, shipping carriers, technology stack, merchant-size signals, and available business contact fields.
- How is the data collected and how often is it updated?
-
We rebuild the searchable index typically every 2–4 weeks. Observation dates vary by source and field; a rebuild does not mean every website was observed again. This public report has its own publication date and may use an older snapshot than the live catalog. Coverage varies by field and market. A missing payment or carrier signal means we did not detect it, not that the merchant does not use it.
- How do I access the data?
-
Self-service plans give you instant access through our web app and REST API. You can search, filter, and segment stores interactively or integrate programmatically into your workflows. View plans →
- Can I filter by specific segments?
-
Yes. You can segment by country, platform, product category, payment provider, shipping carrier, technology stack, store age, cross-border signals, and merchant-size bands. Some advanced signals are plan-gated, and the same field contract is used by the web app, exports, and API.
- Do you offer enterprise or custom licensing?
-
Yes. For large-scale data needs, custom market reports, or dedicated support, contact us to discuss enterprise pricing.
Social Media Usage
Instagram accounts for 31.8% of displayed detection occurrences (18,853 occurrences) , followed by Facebook (29.9%) and YouTube (11.4%) .
Base: 59,281 social-platform detection occurrences in the displayed ranking, from active stores. One store can contribute multiple occurrences. These percentages are not the share of unique stores or all detections.
Links and embeds detected on public pages; private/hidden profiles not counted.
Top 10 Social Platforms
18,853 occurrences
17,725 occurrences
6,758 occurrences
3,769 occurrences
3,759 occurrences
2,807 occurrences
2,664 occurrences
1,755 occurrences
1,012 occurrences
179 occurrences
Visual Distribution
18,853 occurrences
17,725 occurrences
6,758 occurrences
3,769 occurrences
3,759 occurrences
2,807 occurrences
2,664 occurrences
1,755 occurrences
1,012 occurrences
179 occurrences