Divi Technology Adoption in E-commerce
Discover 82.6k verified e-commerce stores using Divi. Analyze technology adoption, market trends, integration patterns, and business insights.
Detected across 234.2k domains. 82.6k verified as active stores with physical delivery.
This is a public report preview. Use the catalog, exports or API for account lists. Fields depend on your plan; coverage varies by merchant.
82.6k verified active stores out of 234.2k detected · 35.3% verification rate
E-commerce Platforms Distribution
WooCommerce stores with 96.4% of stores with physical delivery (79,624 stores) , followed by Custom (3.5%) and Commerce7 (0.0%) .
Base: 82,617 active verified stores, including those without a detected platform. Rankings show leading platform combinations; displayed percentages need not sum to 100%. Digital products, services, and non-transactional sites are excluded. All stores are verified by our proprietary AI model to ensure accurate e-commerce classification.
Top 10 Platforms (Physical Delivery)
79,624 stores
2,893 stores
22 stores
14 stores
7 stores
6 stores
5 stores
3 stores
3 stores
3 stores
Visual Distribution
79,624 stores
2,893 stores
22 stores
14 stores
7 stores
6 stores
5 stores
3 stores
3 stores
3 stores
| Platform | Stores with Physical Delivery | Percentage |
|---|---|---|
| WooCommerce | 79624 | 96.38% |
| Custom | 2893 | 3.50% |
| Commerce7 | 22 | 0.03% |
| Shopify | 14 | 0.02% |
| BigCommerce | 7 | 0.01% |
| Dutchie | 6 | 0.01% |
| VirtueMart | 5 | 0.01% |
| WooCommerce, Ideasoft | 3 | 0.00% |
| Blaze | 3 | 0.00% |
| PrestaShop | 3 | 0.00% |
Show broader dataset (all e-commerce signals)
Websites with E-commerce Signals
WooCommerce holds 97.9% share of detected Divi e-commerce signals (229,258) , with Custom at 1.2% and Commerce7 at 0.0% (June 2026) .
Base: 234,176 domains in this report's signal population, including domains without a detected platform. This is not a store count: it can include redirects and non-transactional sites. Displayed percentages need not sum to 100%.
Top 10 Platforms (All Signals)
229,258 websites
2,893 websites
83 websites
82 websites
34 websites
17 websites
11 websites
4 websites
3 websites
4 websites
Visual Distribution
229,258 websites
2,893 websites
83 websites
82 websites
34 websites
17 websites
11 websites
4 websites
3 websites
4 websites
| Platform | Websites with Signals | Percentage |
|---|---|---|
| WooCommerce | 229258 | 97.90% |
| Custom | 2893 | 1.24% |
| Commerce7 | 83 | 0.04% |
| Shopify | 82 | 0.04% |
| BigCommerce | 34 | 0.01% |
| Dutchie | 17 | 0.01% |
| VirtueMart | 11 | 0.00% |
| WooCommerce, Ideasoft | 4 | 0.00% |
| Blaze | 3 | 0.00% |
| PrestaShop | 4 | 0.00% |
Categories Distribution
Food & Beverages stores with 14.3% of all stores (11,832 stores) , followed by Health & Beauty (13.8%) and Clothing & Accessories (10.8%) .
Base: 82,617 active verified stores, including stores without a detected category. Percentages use this full population, not only the displayed categories.
Top 10 Categories
11,832 stores
11,398 stores
8,938 stores
6,155 stores
5,542 stores
5,148 stores
3,538 stores
3,435 stores
3,272 stores
3,017 stores
Visual Distribution
11,832 stores
11,398 stores
8,938 stores
6,155 stores
5,542 stores
5,148 stores
3,538 stores
3,435 stores
3,272 stores
3,017 stores
| Category | Number of Stores | Percentage |
|---|---|---|
| Food & Beverages | 11832 | 14.32% |
| Health & Beauty | 11398 | 13.80% |
| Clothing & Accessories | 8938 | 10.82% |
| Sporting Goods & Outdoor Gear | 6155 | 7.45% |
| Arts & Entertainment | 5542 | 6.71% |
| Home & Garden | 5148 | 6.23% |
| Gifts & Special Occasions | 3538 | 4.28% |
| Business & Industrial | 3435 | 4.16% |
| Tools & Hardware | 3272 | 3.96% |
| Toys & Games | 3017 | 3.65% |
Payment Providers Distribution
PayPal accounts for 34.8% of displayed detection occurrences (10,590 occurrences) , followed by Stripe Connect (17.0%) and MasterCard (12.1%) .
Base: 30,422 provider detection occurrences in the displayed ranking, from active stores. One store can contribute multiple occurrences. These percentages are not the share of unique stores or all detections.
Detected from checkout/payment scripts and provider tags; off-site/manual payments excluded where undetectable.
Top 10 Payment Providers
10,590 occurrences
5,181 occurrences
3,677 occurrences
3,019 occurrences
1,946 occurrences
1,932 occurrences
1,451 occurrences
1,143 occurrences
857 occurrences
626 occurrences
Visual Distribution
10,590 occurrences
5,181 occurrences
3,677 occurrences
3,019 occurrences
1,946 occurrences
1,932 occurrences
1,451 occurrences
1,143 occurrences
857 occurrences
626 occurrences
| Payment Provider | Detection Occurrences | Share of Displayed Occurrences |
|---|---|---|
| PayPal | 10590 | 34.81% |
| Stripe Connect | 5181 | 17.03% |
| MasterCard | 3677 | 12.09% |
| American Express | 3019 | 9.92% |
| VISA | 1946 | 6.40% |
| Klarna | 1932 | 6.35% |
| Apple Pay | 1451 | 4.77% |
| Google Pay | 1143 | 3.76% |
| Bolt | 857 | 2.82% |
| Mollie | 626 | 2.06% |
Shipping Carriers Distribution
UPS accounts for 18.1% of displayed detection occurrences (3,177 occurrences) , followed by DHL (17.3%) and USPS (12.6%) .
Base: 17,549 carrier detection occurrences in the displayed ranking, from active stores. One store can contribute multiple occurrences. These percentages are not the share of unique stores or all detections.
Detected from checkout/shipping pages and shipment widgets; cross-border carriers included where visible.
Top 10 Shipping Carriers
Visual Distribution
3,177 occurrences
3,042 occurrences
2,208 occurrences
1,600 occurrences
1,587 occurrences
1,562 occurrences
1,450 occurrences
1,116 occurrences
962 occurrences
845 occurrences
| Shipping Carrier | Detection Occurrences | Share of Displayed Occurrences |
|---|---|---|
| UPS | 3177 | 18.10% |
| DHL | 3042 | 17.33% |
| USPS | 2208 | 12.58% |
| FedEx | 1600 | 9.12% |
| GLS | 1587 | 9.04% |
| DPD | 1562 | 8.90% |
| Colissimo | 1450 | 8.26% |
| Royal Mail | 1116 | 6.36% |
| La Poste | 962 | 5.48% |
| PostNL | 845 | 4.82% |
Store Launch Timeline
Over the past 12 months, 8,058 new stores were launched in Divi , with the highest activity in 2026-05 (538 stores) , demonstrating ongoing growth in the e-commerce market.
Last 12 Months
538 stores launched
600 stores launched
680 stores launched
682 stores launched
708 stores launched
637 stores launched
804 stores launched
805 stores launched
803 stores launched
690 stores launched
759 stores launched
352 stores launched
Monthly Trend
6.7% of last 12 months
7.4% of last 12 months
8.4% of last 12 months
8.5% of last 12 months
8.8% of last 12 months
7.9% of last 12 months
10.0% of last 12 months
10.0% of last 12 months
10.0% of last 12 months
8.6% of last 12 months
9.4% of last 12 months
4.4% of last 12 months
| Month | Stores Launched | Percentage |
|---|---|---|
| 2026-05 | 538 | 6.68% |
| 2026-04 | 600 | 7.45% |
| 2026-03 | 680 | 8.44% |
| 2026-02 | 682 | 8.46% |
| 2026-01 | 708 | 8.79% |
| 2025-12 | 637 | 7.91% |
| 2025-11 | 804 | 9.98% |
| 2025-10 | 805 | 9.99% |
| 2025-09 | 803 | 9.97% |
| 2025-08 | 690 | 8.56% |
| 2025-07 | 759 | 9.42% |
| 2025-06 | 352 | 4.37% |
Active Stores by Launch Year
Currently, 82,498 active stores in Divi are tracked in our database , with the most stores launched in 2026 (3,227 stores still active) . This shows the distribution of currently active stores by their original launch year.
Active Stores by Launch Year
3,227 active stores
8,537 active stores
7,589 active stores
6,537 active stores
5,772 active stores
6,989 active stores
7,108 active stores
4,643 active stores
5,044 active stores
4,259 active stores
2,345 active stores
1,935 active stores
1,874 active stores
2,639 active stores
1,504 active stores
Distribution by Launch Year
3.9% of tracked active stores
10.3% of tracked active stores
9.2% of tracked active stores
7.9% of tracked active stores
7.0% of tracked active stores
8.5% of tracked active stores
8.6% of tracked active stores
5.6% of tracked active stores
6.1% of tracked active stores
5.2% of tracked active stores
2.8% of tracked active stores
2.3% of tracked active stores
2.3% of tracked active stores
3.2% of tracked active stores
1.8% of tracked active stores
| Launch Year | Active Stores | Percentage |
|---|---|---|
| 2026 | 3227 | 3.91% |
| 2025 | 8537 | 10.35% |
| 2024 | 7589 | 9.20% |
| 2023 | 6537 | 7.92% |
| 2022 | 5772 | 7.00% |
| 2021 | 6989 | 8.47% |
| 2020 | 7108 | 8.62% |
| 2019 | 4643 | 5.63% |
| 2018 | 5044 | 6.11% |
| 2017 | 4259 | 5.16% |
| 2016 | 2345 | 2.84% |
| 2015 | 1935 | 2.35% |
| 2014 | 1874 | 2.27% |
| 2013 | 2639 | 3.20% |
| 2012 | 1504 | 1.82% |
Geographic Distribution
United States stores with 18.3% (15,093 active verified stores) , followed by Spain (7.8%) and France (7.5%) .
Base: 82,617 active verified stores, including stores with unknown country. Percentages use the full population, not only the displayed countries.
Top 10 Countries
15,093 active verified stores
6,463 active verified stores
6,195 active verified stores
4,612 active verified stores
3,797 active verified stores
3,392 active verified stores
3,325 active verified stores
3,147 active verified stores
2,885 active verified stores
2,181 active verified stores
Visual Distribution
15,093 active verified stores
6,463 active verified stores
6,195 active verified stores
4,612 active verified stores
3,797 active verified stores
3,392 active verified stores
3,325 active verified stores
3,147 active verified stores
2,885 active verified stores
2,181 active verified stores
| Country | AI-Verified Store Count | Market Share |
|---|---|---|
| United States | 15093 | 18.27% |
| Spain | 6463 | 7.82% |
| France | 6195 | 7.50% |
| United Kingdom | 4612 | 5.58% |
| Germany | 3797 | 4.60% |
| Netherlands | 3392 | 4.11% |
| Italy | 3325 | 4.02% |
| South Africa | 3147 | 3.81% |
| Australia | 2885 | 3.49% |
| Canada | 2181 | 2.64% |
Featured Stores
A selection of notable and recently launched stores in this segment.
Notable Stores
A sample of well-known stores in this segment tracked by ShopRank.
Custom
Custom - Health & Beauty
WooCommerce - Sporting Goods & Outdoor Gear
Custom
WooCommerce - Toys & Games
New Stores
Recently launched stores detected by ShopRank in the last full month.
WooCommerce - Toys & Games
WooCommerce - Sporting Goods & Outdoor Gear
WooCommerce - Business & Industrial
WooCommerce - Home & Garden
WooCommerce - Sporting Goods & Outdoor Gear
Data Coverage
Coverage among all domains with this detected signal, including non-active profiles; not just active stores.
| Field | Rows count | Coverage |
|---|---|---|
| Website | 234.2k | 100.00% |
| Emails | 159.4k | 68.06% |
| Phones | 98.4k | 42.02% |
| Ecommerce platform | 233.1k | 99.54% |
| Couriers | 26.4k | 11.26% |
| Payment Providers | 41.5k | 17.71% |
| Categories | 86.2k | 36.80% |
| Social Media | 154k | 65.77% |
Coverage reflects detectability from public website analysis. Payment providers and shipping carriers are identified from checkout pages and shipping widgets. Stores using off-site payment flows or custom shipping integrations may not be detected. Actual adoption rates are higher than shown.
Market Intelligence
On-demand market analysis
Self-service access to market data and insights
- Search and segment stores by any criteria
- API integration for automated workflows
- Periodic index updates
- Market sizing and segmentation
Strategic Intelligence
Custom research and competitive analysis
Tailored intelligence for strategic decisions
- Custom market reports and analysis
- Competitive landscape monitoring
- Direct support from the founder
- Flexible licensing and enterprise pricing
Market Intelligence
Understand the Divi e-commerce landscape:
Analyze 82.6k verified e-commerce stores on Divi - technology adoption, market share, competitive positioning.
- Track Competitive Shifts
-
Monitor platform migrations, technology adoption, and market share changes across Divi e-commerce.
- Size Your Addressable Market
-
Segment stores by country, platform, category, PSP, carrier, technology, and merchant-size signals to quantify your market opportunity.
- Monitor Adoption Trends
-
Identify which payment providers, shipping carriers, and platforms are gaining or losing traction.
Data Access
- Interactive search and filtering via web app
- REST API for programmatic access and automation
- Index updates; historical datasets by agreement
Use Cases
- Competitive intelligence and market sizing
- Technology adoption and platform migration analysis
- Sales prospecting and account-based targeting
- Investment research and due diligence
Frequently Asked Questions
- What data is included in the Divi e-commerce intelligence?
-
We track 82.6k verified Divi e-commerce stores whose profiles can include: e-commerce platform, product counts, categories, payment providers, shipping carriers, technology stack, merchant-size signals, and available business contact fields.
- How is the data collected and how often is it updated?
-
We rebuild the searchable index typically every 2–4 weeks. Observation dates vary by source and field; a rebuild does not mean every website was observed again. This public report has its own publication date and may use an older snapshot than the live catalog. Coverage varies by field and market. A missing payment or carrier signal means we did not detect it, not that the merchant does not use it.
- How do I access the data?
-
Self-service plans give you instant access through our web app and REST API. You can search, filter, and segment stores interactively or integrate programmatically into your workflows. View plans →
- Can I filter by specific segments?
-
Yes. You can segment by country, platform, product category, payment provider, shipping carrier, technology stack, store age, cross-border signals, and merchant-size bands. Some advanced signals are plan-gated, and the same field contract is used by the web app, exports, and API.
- Do you offer enterprise or custom licensing?
-
Yes. For large-scale data needs, custom market reports, or dedicated support, contact us to discuss enterprise pricing.
Social Media Usage
Facebook accounts for 37.0% of displayed detection occurrences (46,045 occurrences) , followed by Instagram (33.5%) and YouTube (7.2%) .
Base: 124,482 social-platform detection occurrences in the displayed ranking, from active stores. One store can contribute multiple occurrences. These percentages are not the share of unique stores or all detections.
Links and embeds detected on public pages; private/hidden profiles not counted.
Top 10 Social Platforms
46,045 occurrences
41,674 occurrences
9,021 occurrences
7,112 occurrences
5,606 occurrences
5,533 occurrences
3,425 occurrences
3,133 occurrences
2,794 occurrences
139 occurrences
Visual Distribution
46,045 occurrences
41,674 occurrences
9,021 occurrences
7,112 occurrences
5,606 occurrences
5,533 occurrences
3,425 occurrences
3,133 occurrences
2,794 occurrences
139 occurrences