Cool Tag Cloud Technology Adoption in E-commerce

Discover 295 verified e-commerce stores using Cool Tag Cloud. Analyze technology adoption, market trends, integration patterns, and business insights.

Detected across 717 domains. 295 verified as active stores with physical delivery.

Verified stores
295
active stores with physical delivery
Top country
Russia
29 verified stores
Top payment signal
PayPal
36 detection occurrences
Top carrier signal
DHL
17 detection occurrences
Top category
Food & Beverages
36 verified stores

This is a public report preview. Use the catalog, exports or API for account lists. Fields depend on your plan; coverage varies by merchant.

295 verified active stores out of 717 detected · 41.1% verification rate

E-commerce Platforms Distribution

WooCommerce stores with 90.5% of stores with physical delivery (267 stores) , followed by Custom (8.5%) and Welcart (1.0%) .

Base: 295 active verified stores, including those without a detected platform. Rankings show leading platform combinations; displayed percentages need not sum to 100%. Digital products, services, and non-transactional sites are excluded. All stores are verified by our proprietary AI model to ensure accurate e-commerce classification.

Top 10 Platforms (Physical Delivery)

267 stores

25 stores

3 stores

0 stores

SAP Commerce Cloud, BigCommerce 0.0%

0 stores

Visual Distribution

Distribution of top 10 platforms by stores with physical delivery (June 2026)
E-commerce platforms distribution for stores with physical delivery in Cool Tag Cloud
Platform Stores with Physical Delivery Percentage
WooCommerce 267 90.51%
Custom 25 8.47%
Welcart 3 1.02%
Cafe24 0 0.00%
SAP Commerce Cloud, BigCommerce 0 0.00%
Show broader dataset (all e-commerce signals)

Websites with E-commerce Signals

WooCommerce holds 94.4% share of detected Cool Tag Cloud e-commerce signals (677) , with Custom at 3.5% and Welcart at 0.6% (June 2026) .

Base: 717 domains in this report's signal population, including domains without a detected platform. This is not a store count: it can include redirects and non-transactional sites. Displayed percentages need not sum to 100%.

Top 10 Platforms (All Signals)

677 websites

25 websites

4 websites

3 websites

SAP Commerce Cloud, BigCommerce 0.1%

1 websites

Visual Distribution

Distribution of top 10 platforms by websites with signals (June 2026)
E-commerce platforms distribution for websites with signals in Cool Tag Cloud
Platform Websites with Signals Percentage
WooCommerce 677 94.42%
Custom 25 3.49%
Welcart 4 0.56%
Cafe24 3 0.42%
SAP Commerce Cloud, BigCommerce 1 0.14%

Categories Distribution

Food & Beverages stores with 12.2% of all stores (36 stores) , followed by Clothing & Accessories (8.5%) and Health & Beauty (8.1%) .

Base: 295 active verified stores, including stores without a detected category. Percentages use this full population, not only the displayed categories.

Top 10 Categories

Food & Beverages 12.2%

36 stores

Clothing & Accessories 8.5%

25 stores

Health & Beauty 8.1%

24 stores

Arts & Entertainment 7.8%

23 stores

Toys & Games 7.5%

22 stores

Home & Garden 6.8%

20 stores

Business & Industrial 6.1%

18 stores

Tools & Hardware 5.8%

17 stores

Electronics & Technology 4.7%

14 stores

Jewelry & Watches 4.4%

13 stores

Visual Distribution

Distribution of top 10 Cool Tag Cloud store categories (June 2026)
Distribution of categories in Cool Tag Cloud e-commerce stores
Category Number of Stores Percentage
Food & Beverages 36 12.20%
Clothing & Accessories 25 8.47%
Health & Beauty 24 8.14%
Arts & Entertainment 23 7.80%
Toys & Games 22 7.46%
Home & Garden 20 6.78%
Business & Industrial 18 6.10%
Tools & Hardware 17 5.76%
Electronics & Technology 14 4.75%
Jewelry & Watches 13 4.41%

Payment Providers Distribution

PayPal accounts for 37.9% of displayed detection occurrences (36 occurrences) , followed by MasterCard (15.8%) and Stripe Connect (11.6%) .

Base: 95 provider detection occurrences in the displayed ranking, from active stores. One store can contribute multiple occurrences. These percentages are not the share of unique stores or all detections.

Detected from checkout/payment scripts and provider tags; off-site/manual payments excluded where undetectable.

Top 10 Payment Providers

PayPal 37.9%

36 occurrences

15 occurrences

11 occurrences

8 occurrences

7 occurrences

VISA 6.3%

6 occurrences

3 occurrences

3 occurrences

SEPA 3.2%

3 occurrences

3 occurrences

Visual Distribution

Distribution of top 10 Cool Tag Cloud payment providers (June 2026)
Distribution of payment providers in Cool Tag Cloud e-commerce stores
Payment Provider Detection Occurrences Share of Displayed Occurrences
PayPal 36 37.89%
MasterCard 15 15.79%
Stripe Connect 11 11.58%
Klarna 8 8.42%
American Express 7 7.37%
VISA 6 6.32%
Mollie 3 3.16%
Apple Pay 3 3.16%
SEPA 3 3.16%
Braintree 3 3.16%

Shipping Carriers Distribution

DHL accounts for 20.0% of displayed detection occurrences (17 occurrences) , followed by GLS (14.1%) and DPD (14.1%) .

Base: 85 carrier detection occurrences in the displayed ranking, from active stores. One store can contribute multiple occurrences. These percentages are not the share of unique stores or all detections.

Detected from checkout/shipping pages and shipment widgets; cross-border carriers included where visible.

Top 10 Shipping Carriers

DHL 20.0%

17 occurrences

GLS 14.1%

12 occurrences

DPD 14.1%

12 occurrences

UPS 12.9%

11 occurrences

FedEx 8.2%

7 occurrences

6 occurrences

USPS 7.1%

6 occurrences

6 occurrences

4 occurrences

4 occurrences

Visual Distribution

Distribution of top 10 Cool Tag Cloud shipping carriers (June 2026)
Distribution of shipping carriers in Cool Tag Cloud e-commerce stores
Shipping Carrier Detection Occurrences Share of Displayed Occurrences
DHL 17 20.00%
GLS 12 14.12%
DPD 12 14.12%
UPS 11 12.94%
FedEx 7 8.24%
Royal Mail 6 7.06%
USPS 6 7.06%
СДЭК 6 7.06%
Hermes 4 4.71%
Omniva 4 4.71%

Store Launch Timeline

Over the past 12 months, 13 new stores were launched in Cool Tag Cloud , with the highest activity in 2026-05 (1 stores) , demonstrating ongoing growth in the e-commerce market.

Last 12 Months

2026-05 7.7%

1 stores launched

2026-04 7.7%

1 stores launched

2026-02 7.7%

1 stores launched

2025-12 15.4%

2 stores launched

2025-11 15.4%

2 stores launched

2025-10 15.4%

2 stores launched

2025-08 7.7%

1 stores launched

2025-07 15.4%

2 stores launched

2025-06 7.7%

1 stores launched

Monthly Trend

Monthly store launches in Cool Tag Cloud (June 2026)
Monthly store launches in Cool Tag Cloud over the past 12 months
Month Stores Launched Percentage
2026-05 1 7.69%
2026-04 1 7.69%
2026-02 1 7.69%
2025-12 2 15.38%
2025-11 2 15.38%
2025-10 2 15.38%
2025-08 1 7.69%
2025-07 2 15.38%
2025-06 1 7.69%

Active Stores by Launch Year

Currently, 295 active stores in Cool Tag Cloud are tracked in our database , with the most stores launched in 2026 (3 stores still active) . This shows the distribution of currently active stores by their original launch year.

Active Stores by Launch Year

2026 1.0%

3 active stores

2025 3.7%

11 active stores

2024 3.7%

11 active stores

2023 5.4%

16 active stores

2022 5.8%

17 active stores

2021 8.8%

26 active stores

2020 10.2%

30 active stores

2019 7.8%

23 active stores

2018 10.8%

32 active stores

2017 9.5%

28 active stores

2016 2.4%

7 active stores

2015 4.1%

12 active stores

2014 3.7%

11 active stores

2013 3.1%

9 active stores

2012 3.7%

11 active stores

Distribution by Launch Year

Active stores in Cool Tag Cloud by original launch year (June 2026)
Active stores in Cool Tag Cloud by launch year
Launch Year Active Stores Percentage
2026 3 1.02%
2025 11 3.73%
2024 11 3.73%
2023 16 5.42%
2022 17 5.76%
2021 26 8.81%
2020 30 10.17%
2019 23 7.80%
2018 32 10.85%
2017 28 9.49%
2016 7 2.37%
2015 12 4.07%
2014 11 3.73%
2013 9 3.05%
2012 11 3.73%

Social Media Usage

Facebook accounts for 36.0% of displayed detection occurrences (165 occurrences) , followed by Instagram (24.7%) and YouTube (10.0%) .

Base: 458 social-platform detection occurrences in the displayed ranking, from active stores. One store can contribute multiple occurrences. These percentages are not the share of unique stores or all detections.

Links and embeds detected on public pages; private/hidden profiles not counted.

Top 10 Social Platforms

Facebook 36.0%

165 occurrences

Instagram 24.7%

113 occurrences

YouTube 10.0%

46 occurrences

Twitter 9.2%

42 occurrences

Pinterest 5.0%

23 occurrences

LinkedIn 5.0%

23 occurrences

WhatsApp 4.4%

20 occurrences

X 3.1%

14 occurrences

TikTok 2.2%

10 occurrences

SoundCloud 0.4%

2 occurrences

Visual Distribution

Distribution of social media platforms in Cool Tag Cloud (June 2026)
Distribution of social media platforms in Cool Tag Cloud e-commerce stores
Social Platform Detection Occurrences Share of Displayed Occurrences
Facebook 165 36.03%
Instagram 113 24.67%
YouTube 46 10.04%
Twitter 42 9.17%
Pinterest 23 5.02%
LinkedIn 23 5.02%
WhatsApp 20 4.37%
X 14 3.06%
TikTok 10 2.18%
SoundCloud 2 0.44%

Geographic Distribution

Russia stores with 9.8% (29 active verified stores) , followed by United States (9.8%) and Thailand (5.1%) .

Base: 295 active verified stores, including stores with unknown country. Percentages use the full population, not only the displayed countries.

Top 10 Countries

29 active verified stores

29 active verified stores

15 active verified stores

15 active verified stores

Japan 4.7%

14 active verified stores

14 active verified stores

Italy 4.7%

14 active verified stores

Spain 4.1%

12 active verified stores

11 active verified stores

11 active verified stores

Visual Distribution

Geographic distribution of stores using Cool Tag Cloud (June 2026)
Geographic distribution of stores using Cool Tag Cloud
Country AI-Verified Store Count Market Share
Russia 29 9.83%
United States 29 9.83%
Thailand 15 5.08%
Germany 15 5.08%
Japan 14 4.75%
United Kingdom 14 4.75%
Italy 14 4.75%
Spain 12 4.07%
Vietnam 11 3.73%
Hungary 11 3.73%

Data Coverage

Coverage among all domains with this detected signal, including non-active profiles; not just active stores.

Field Rows count Coverage
Website 717 100.00%
Emails 373 52.02%
Phones 358 49.93%
Ecommerce platform 710 99.02%
Couriers 106 14.78%
Payment Providers 123 17.15%
Categories 303 42.26%
Social Media 499 69.60%

Coverage reflects detectability from public website analysis. Payment providers and shipping carriers are identified from checkout pages and shipping widgets. Stores using off-site payment flows or custom shipping integrations may not be detected. Actual adoption rates are higher than shown.

Market Intelligence

On-demand market analysis

Self-service access to market data and insights

  • Search and segment stores by any criteria
  • API integration for automated workflows
  • Periodic index updates
  • Market sizing and segmentation
Explore segment →

Strategic Intelligence

Custom research and competitive analysis

Tailored intelligence for strategic decisions

  • Custom market reports and analysis
  • Competitive landscape monitoring
  • Direct support from the founder
  • Flexible licensing and enterprise pricing
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Market Intelligence

Understand the Cool Tag Cloud e-commerce landscape:

Analyze 295 verified e-commerce stores on Cool Tag Cloud - technology adoption, market share, competitive positioning.

Track Competitive Shifts

Monitor platform migrations, technology adoption, and market share changes across Cool Tag Cloud e-commerce.

Explore Data

Size Your Addressable Market

Segment stores by country, platform, category, PSP, carrier, technology, and merchant-size signals to quantify your market opportunity.

Explore Data

Monitor Adoption Trends

Identify which payment providers, shipping carriers, and platforms are gaining or losing traction.

Explore Data

Data Access

  • Interactive search and filtering via web app
  • REST API for programmatic access and automation
  • Index updates; historical datasets by agreement

Use Cases

  • Competitive intelligence and market sizing
  • Technology adoption and platform migration analysis
  • Sales prospecting and account-based targeting
  • Investment research and due diligence

Frequently Asked Questions

What data is included in the Cool Tag Cloud e-commerce intelligence?

We track 295 verified Cool Tag Cloud e-commerce stores whose profiles can include: e-commerce platform, product counts, categories, payment providers, shipping carriers, technology stack, merchant-size signals, and available business contact fields.

How is the data collected and how often is it updated?

We rebuild the searchable index typically every 2–4 weeks. Observation dates vary by source and field; a rebuild does not mean every website was observed again. This public report has its own publication date and may use an older snapshot than the live catalog. Coverage varies by field and market. A missing payment or carrier signal means we did not detect it, not that the merchant does not use it.

How do I access the data?

Self-service plans give you instant access through our web app and REST API. You can search, filter, and segment stores interactively or integrate programmatically into your workflows. View plans →

Can I filter by specific segments?

Yes. You can segment by country, platform, product category, payment provider, shipping carrier, technology stack, store age, cross-border signals, and merchant-size bands. Some advanced signals are plan-gated, and the same field contract is used by the web app, exports, and API.

Do you offer enterprise or custom licensing?

Yes. For large-scale data needs, custom market reports, or dedicated support, contact us to discuss enterprise pricing.

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