ConvertKit Technology Adoption in E-commerce
Discover 581 verified e-commerce stores using ConvertKit. Analyze technology adoption, market trends, integration patterns, and business insights.
Detected across 3.7k domains. 581 verified as active stores with physical delivery.
This is a public report preview. Use the catalog, exports or API for account lists. Fields depend on your plan; coverage varies by merchant.
581 verified active stores out of 3.7k detected · 15.7% verification rate
E-commerce Platforms Distribution
Shopify stores with 34.8% of stores with physical delivery (202 stores) , followed by WooCommerce (33.9%) and Squarespace Commerce (16.9%) .
Base: 581 active verified stores, including those without a detected platform. Rankings show leading platform combinations; displayed percentages need not sum to 100%. Digital products, services, and non-transactional sites are excluded. All stores are verified by our proprietary AI model to ensure accurate e-commerce classification.
Top 10 Platforms (Physical Delivery)
202 stores
197 stores
98 stores
61 stores
10 stores
4 stores
1 stores
1 stores
1 stores
1 stores
Visual Distribution
202 stores
197 stores
98 stores
61 stores
10 stores
4 stores
1 stores
1 stores
1 stores
1 stores
| Platform | Stores with Physical Delivery | Percentage |
|---|---|---|
| Shopify | 202 | 34.77% |
| WooCommerce | 197 | 33.91% |
| Squarespace Commerce | 98 | 16.87% |
| Custom | 61 | 10.50% |
| BigCommerce | 10 | 1.72% |
| Big Cartel | 4 | 0.69% |
| Shopify, Shopoe | 1 | 0.17% |
| Sky-Shop | 1 | 0.17% |
| HikaShop | 1 | 0.17% |
| Shopify, Opus Cart | 1 | 0.17% |
Show broader dataset (all e-commerce signals)
Websites with E-commerce Signals
Shopify holds 7.8% share of detected ConvertKit e-commerce signals (288) , with WooCommerce at 41.0% and Squarespace Commerce at 47.8% (June 2026) .
Base: 3,711 domains in this report's signal population, including domains without a detected platform. This is not a store count: it can include redirects and non-transactional sites. Displayed percentages need not sum to 100%.
Top 10 Platforms (All Signals)
288 websites
1,522 websites
1,775 websites
61 websites
10 websites
4 websites
1 websites
1 websites
1 websites
1 websites
Visual Distribution
288 websites
1,522 websites
1,775 websites
61 websites
10 websites
4 websites
1 websites
1 websites
1 websites
1 websites
| Platform | Websites with Signals | Percentage |
|---|---|---|
| Shopify | 288 | 7.76% |
| WooCommerce | 1522 | 41.01% |
| Squarespace Commerce | 1775 | 47.83% |
| Custom | 61 | 1.64% |
| BigCommerce | 10 | 0.27% |
| Big Cartel | 4 | 0.11% |
| Shopify, Shopoe | 1 | 0.03% |
| Sky-Shop | 1 | 0.03% |
| HikaShop | 1 | 0.03% |
| Shopify, Opus Cart | 1 | 0.03% |
Categories Distribution
Arts & Entertainment stores with 19.6% of all stores (114 stores) , followed by Health & Beauty (16.4%) and Clothing & Accessories (11.5%) .
Base: 581 active verified stores, including stores without a detected category. Percentages use this full population, not only the displayed categories.
Top 10 Categories
114 stores
95 stores
67 stores
46 stores
40 stores
33 stores
30 stores
30 stores
14 stores
10 stores
Visual Distribution
114 stores
95 stores
67 stores
46 stores
40 stores
33 stores
30 stores
30 stores
14 stores
10 stores
| Category | Number of Stores | Percentage |
|---|---|---|
| Arts & Entertainment | 114 | 19.62% |
| Health & Beauty | 95 | 16.35% |
| Clothing & Accessories | 67 | 11.53% |
| Books & Media | 46 | 7.92% |
| Gifts & Special Occasions | 40 | 6.88% |
| Food & Beverages | 33 | 5.68% |
| Toys & Games | 30 | 5.16% |
| Sporting Goods & Outdoor Gear | 30 | 5.16% |
| Home & Garden | 14 | 2.41% |
| Office Supplies | 10 | 1.72% |
Payment Providers Distribution
PayPal accounts for 29.0% of displayed detection occurrences (63 occurrences) , followed by Stripe Connect (20.3%) and American Express (14.7%) .
Base: 217 provider detection occurrences in the displayed ranking, from active stores. One store can contribute multiple occurrences. These percentages are not the share of unique stores or all detections.
Detected from checkout/payment scripts and provider tags; off-site/manual payments excluded where undetectable.
Top 10 Payment Providers
63 occurrences
44 occurrences
32 occurrences
20 occurrences
17 occurrences
12 occurrences
10 occurrences
7 occurrences
6 occurrences
6 occurrences
Visual Distribution
63 occurrences
44 occurrences
32 occurrences
20 occurrences
17 occurrences
12 occurrences
10 occurrences
7 occurrences
6 occurrences
6 occurrences
| Payment Provider | Detection Occurrences | Share of Displayed Occurrences |
|---|---|---|
| PayPal | 63 | 29.03% |
| Stripe Connect | 44 | 20.28% |
| American Express | 32 | 14.75% |
| MasterCard | 20 | 9.22% |
| Google Pay | 17 | 7.83% |
| Apple Pay | 12 | 5.53% |
| Klarna | 10 | 4.61% |
| AfterPay | 7 | 3.23% |
| Bolt | 6 | 2.76% |
| Mollie | 6 | 2.76% |
Shipping Carriers Distribution
USPS accounts for 35.2% of displayed detection occurrences (44 occurrences) , followed by UPS (25.6%) and FedEx (8.8%) .
Base: 125 carrier detection occurrences in the displayed ranking, from active stores. One store can contribute multiple occurrences. These percentages are not the share of unique stores or all detections.
Detected from checkout/shipping pages and shipment widgets; cross-border carriers included where visible.
Top 10 Shipping Carriers
44 occurrences
32 occurrences
11 occurrences
10 occurrences
7 occurrences
6 occurrences
6 occurrences
4 occurrences
3 occurrences
2 occurrences
Visual Distribution
44 occurrences
32 occurrences
11 occurrences
10 occurrences
7 occurrences
6 occurrences
6 occurrences
4 occurrences
3 occurrences
2 occurrences
| Shipping Carrier | Detection Occurrences | Share of Displayed Occurrences |
|---|---|---|
| USPS | 44 | 35.20% |
| UPS | 32 | 25.60% |
| FedEx | 11 | 8.80% |
| Royal Mail | 10 | 8.00% |
| DHL | 7 | 5.60% |
| Australia Post | 6 | 4.80% |
| DPD | 6 | 4.80% |
| Canada Post | 4 | 3.20% |
| PostNL | 3 | 2.40% |
| GLS | 2 | 1.60% |
Store Launch Timeline
Over the past 12 months, 42 new stores were launched in ConvertKit , with the highest activity in 2026-05 (4 stores) , demonstrating ongoing growth in the e-commerce market.
Last 12 Months
4 stores launched
2 stores launched
1 stores launched
6 stores launched
5 stores launched
2 stores launched
1 stores launched
5 stores launched
4 stores launched
2 stores launched
7 stores launched
3 stores launched
Monthly Trend
9.5% of last 12 months
4.8% of last 12 months
2.4% of last 12 months
14.3% of last 12 months
11.9% of last 12 months
4.8% of last 12 months
2.4% of last 12 months
11.9% of last 12 months
9.5% of last 12 months
4.8% of last 12 months
16.7% of last 12 months
7.1% of last 12 months
| Month | Stores Launched | Percentage |
|---|---|---|
| 2026-05 | 4 | 9.52% |
| 2026-04 | 2 | 4.76% |
| 2026-03 | 1 | 2.38% |
| 2026-02 | 6 | 14.29% |
| 2026-01 | 5 | 11.90% |
| 2025-12 | 2 | 4.76% |
| 2025-11 | 1 | 2.38% |
| 2025-10 | 5 | 11.90% |
| 2025-09 | 4 | 9.52% |
| 2025-08 | 2 | 4.76% |
| 2025-07 | 7 | 16.67% |
| 2025-06 | 3 | 7.14% |
Active Stores by Launch Year
Currently, 579 active stores in ConvertKit are tracked in our database , with the most stores launched in 2026 (18 stores still active) . This shows the distribution of currently active stores by their original launch year.
Active Stores by Launch Year
18 active stores
53 active stores
54 active stores
42 active stores
45 active stores
47 active stores
54 active stores
41 active stores
44 active stores
38 active stores
20 active stores
20 active stores
18 active stores
21 active stores
10 active stores
Distribution by Launch Year
3.1% of tracked active stores
9.2% of tracked active stores
9.3% of tracked active stores
7.3% of tracked active stores
7.8% of tracked active stores
8.1% of tracked active stores
9.3% of tracked active stores
7.1% of tracked active stores
7.6% of tracked active stores
6.6% of tracked active stores
3.5% of tracked active stores
3.5% of tracked active stores
3.1% of tracked active stores
3.6% of tracked active stores
1.7% of tracked active stores
| Launch Year | Active Stores | Percentage |
|---|---|---|
| 2026 | 18 | 3.11% |
| 2025 | 53 | 9.15% |
| 2024 | 54 | 9.33% |
| 2023 | 42 | 7.25% |
| 2022 | 45 | 7.77% |
| 2021 | 47 | 8.12% |
| 2020 | 54 | 9.33% |
| 2019 | 41 | 7.08% |
| 2018 | 44 | 7.60% |
| 2017 | 38 | 6.56% |
| 2016 | 20 | 3.45% |
| 2015 | 20 | 3.45% |
| 2014 | 18 | 3.11% |
| 2013 | 21 | 3.63% |
| 2012 | 10 | 1.73% |
Geographic Distribution
United States stores with 59.4% (345 active verified stores) , followed by United Kingdom (7.2%) and Canada (5.3%) .
Base: 581 active verified stores, including stores with unknown country. Percentages use the full population, not only the displayed countries.
Top 10 Countries
345 active verified stores
42 active verified stores
31 active verified stores
23 active verified stores
10 active verified stores
8 active verified stores
7 active verified stores
7 active verified stores
7 active verified stores
7 active verified stores
Visual Distribution
345 active verified stores
42 active verified stores
31 active verified stores
23 active verified stores
10 active verified stores
8 active verified stores
7 active verified stores
7 active verified stores
7 active verified stores
7 active verified stores
| Country | AI-Verified Store Count | Market Share |
|---|---|---|
| United States | 345 | 59.38% |
| United Kingdom | 42 | 7.23% |
| Canada | 31 | 5.34% |
| Australia | 23 | 3.96% |
| Germany | 10 | 1.72% |
| Netherlands | 8 | 1.38% |
| South Africa | 7 | 1.20% |
| Belgium | 7 | 1.20% |
| France | 7 | 1.20% |
| India | 7 | 1.20% |
Featured Stores
A selection of notable and recently launched stores in this segment.
Notable Stores
A sample of well-known stores in this segment tracked by ShopRank.
Custom
Shopify - Food & Beverages
WooCommerce - Vehicles & Parts
Shopify - Toys & Games
Cafe24 - Clothing & Accessories
New Stores
Recently launched stores detected by ShopRank in the last full month.
WooCommerce - Home & Garden
Squarespace Commerce
Shopify - Health & Beauty
Custom - Food & Beverages
Data Coverage
Coverage among all domains with this detected signal, including non-active profiles; not just active stores.
| Field | Rows count | Coverage |
|---|---|---|
| Website | 3.7k | 100.00% |
| Emails | 1.9k | 51.74% |
| Phones | 339 | 9.14% |
| Ecommerce platform | 3.7k | 99.22% |
| Couriers | 204 | 5.50% |
| Payment Providers | 627 | 16.90% |
| Categories | 602 | 16.22% |
| Social Media | 3.2k | 87.28% |
Coverage reflects detectability from public website analysis. Payment providers and shipping carriers are identified from checkout pages and shipping widgets. Stores using off-site payment flows or custom shipping integrations may not be detected. Actual adoption rates are higher than shown.
Market Intelligence
On-demand market analysis
Self-service access to market data and insights
- Search and segment stores by any criteria
- API integration for automated workflows
- Periodic index updates
- Market sizing and segmentation
Strategic Intelligence
Custom research and competitive analysis
Tailored intelligence for strategic decisions
- Custom market reports and analysis
- Competitive landscape monitoring
- Direct support from the founder
- Flexible licensing and enterprise pricing
Market Intelligence
Understand the ConvertKit e-commerce landscape:
Analyze 581 verified e-commerce stores on ConvertKit - technology adoption, market share, competitive positioning.
- Track Competitive Shifts
-
Monitor platform migrations, technology adoption, and market share changes across ConvertKit e-commerce.
- Size Your Addressable Market
-
Segment stores by country, platform, category, PSP, carrier, technology, and merchant-size signals to quantify your market opportunity.
- Monitor Adoption Trends
-
Identify which payment providers, shipping carriers, and platforms are gaining or losing traction.
Data Access
- Interactive search and filtering via web app
- REST API for programmatic access and automation
- Index updates; historical datasets by agreement
Use Cases
- Competitive intelligence and market sizing
- Technology adoption and platform migration analysis
- Sales prospecting and account-based targeting
- Investment research and due diligence
Frequently Asked Questions
- What data is included in the ConvertKit e-commerce intelligence?
-
We track 581 verified ConvertKit e-commerce stores whose profiles can include: e-commerce platform, product counts, categories, payment providers, shipping carriers, technology stack, merchant-size signals, and available business contact fields.
- How is the data collected and how often is it updated?
-
We rebuild the searchable index typically every 2–4 weeks. Observation dates vary by source and field; a rebuild does not mean every website was observed again. This public report has its own publication date and may use an older snapshot than the live catalog. Coverage varies by field and market. A missing payment or carrier signal means we did not detect it, not that the merchant does not use it.
- How do I access the data?
-
Self-service plans give you instant access through our web app and REST API. You can search, filter, and segment stores interactively or integrate programmatically into your workflows. View plans →
- Can I filter by specific segments?
-
Yes. You can segment by country, platform, product category, payment provider, shipping carrier, technology stack, store age, cross-border signals, and merchant-size bands. Some advanced signals are plan-gated, and the same field contract is used by the web app, exports, and API.
- Do you offer enterprise or custom licensing?
-
Yes. For large-scale data needs, custom market reports, or dedicated support, contact us to discuss enterprise pricing.
Social Media Usage
Instagram accounts for 30.3% of displayed detection occurrences (456 occurrences) , followed by Facebook (25.0%) and YouTube (14.5%) .
Base: 1,503 social-platform detection occurrences in the displayed ranking, from active stores. One store can contribute multiple occurrences. These percentages are not the share of unique stores or all detections.
Links and embeds detected on public pages; private/hidden profiles not counted.
Top 10 Social Platforms
456 occurrences
375 occurrences
218 occurrences
176 occurrences
102 occurrences
101 occurrences
30 occurrences
29 occurrences
12 occurrences
4 occurrences
Visual Distribution
456 occurrences
375 occurrences
218 occurrences
176 occurrences
102 occurrences
101 occurrences
30 occurrences
29 occurrences
12 occurrences
4 occurrences