Choices Technology Adoption in E-commerce
Discover 454 verified e-commerce stores using Choices. Analyze technology adoption, market trends, integration patterns, and business insights.
Detected across 1.2k domains. 454 verified as active stores with physical delivery.
This is a public report preview. Use the catalog, exports or API for account lists. Fields depend on your plan; coverage varies by merchant.
454 verified active stores out of 1.2k detected · 38.2% verification rate
E-commerce Platforms Distribution
Custom stores with 47.1% of stores with physical delivery (214 stores) , followed by Shopify (21.1%) and WooCommerce (17.6%) .
Base: 454 active verified stores, including those without a detected platform. Rankings show leading platform combinations; displayed percentages need not sum to 100%. Digital products, services, and non-transactional sites are excluded. All stores are verified by our proprietary AI model to ensure accurate e-commerce classification.
Top 10 Platforms (Physical Delivery)
214 stores
96 stores
80 stores
12 stores
9 stores
6 stores
5 stores
5 stores
4 stores
4 stores
Visual Distribution
214 stores
96 stores
80 stores
12 stores
9 stores
6 stores
5 stores
5 stores
4 stores
4 stores
| Platform | Stores with Physical Delivery | Percentage |
|---|---|---|
| Custom | 214 | 47.14% |
| Shopify | 96 | 21.15% |
| WooCommerce | 80 | 17.62% |
| 1C-Bitrix | 12 | 2.64% |
| JTL Shop | 9 | 1.98% |
| PrestaShop | 6 | 1.32% |
| OpenCart | 5 | 1.10% |
| Cafe24 | 5 | 1.10% |
| VirtueMart | 4 | 0.88% |
| miniShop2 | 4 | 0.88% |
Show broader dataset (all e-commerce signals)
Websites with E-commerce Signals
Custom holds 18.0% share of detected Choices e-commerce signals (214) , with Shopify at 8.7% and WooCommerce at 30.2% (June 2026) .
Base: 1,187 domains in this report's signal population, including domains without a detected platform. This is not a store count: it can include redirects and non-transactional sites. Displayed percentages need not sum to 100%.
Top 10 Platforms (All Signals)
214 websites
103 websites
358 websites
263 websites
9 websites
8 websites
9 websites
8 websites
4 websites
6 websites
Visual Distribution
214 websites
103 websites
358 websites
263 websites
9 websites
8 websites
9 websites
8 websites
4 websites
6 websites
| Platform | Websites with Signals | Percentage |
|---|---|---|
| Custom | 214 | 18.03% |
| Shopify | 103 | 8.68% |
| WooCommerce | 358 | 30.16% |
| 1C-Bitrix | 263 | 22.16% |
| JTL Shop | 9 | 0.76% |
| PrestaShop | 8 | 0.67% |
| OpenCart | 9 | 0.76% |
| Cafe24 | 8 | 0.67% |
| VirtueMart | 4 | 0.34% |
| miniShop2 | 6 | 0.51% |
Categories Distribution
Health & Beauty stores with 19.6% of all stores (89 stores) , followed by Clothing & Accessories (12.1%) and Tools & Hardware (9.9%) .
Base: 454 active verified stores, including stores without a detected category. Percentages use this full population, not only the displayed categories.
Top 10 Categories
89 stores
55 stores
45 stores
32 stores
29 stores
27 stores
26 stores
25 stores
25 stores
12 stores
Visual Distribution
89 stores
55 stores
45 stores
32 stores
29 stores
27 stores
26 stores
25 stores
25 stores
12 stores
| Category | Number of Stores | Percentage |
|---|---|---|
| Health & Beauty | 89 | 19.60% |
| Clothing & Accessories | 55 | 12.11% |
| Tools & Hardware | 45 | 9.91% |
| Food & Beverages | 32 | 7.05% |
| Home & Garden | 29 | 6.39% |
| Business & Industrial | 27 | 5.95% |
| Sporting Goods & Outdoor Gear | 26 | 5.73% |
| Vehicles & Parts | 25 | 5.51% |
| Electronics & Technology | 25 | 5.51% |
| Furniture & Home Decor | 12 | 2.64% |
Payment Providers Distribution
PayPal accounts for 22.4% of displayed detection occurrences (34 occurrences) , followed by Google Pay (21.7%) and MasterCard (16.4%) .
Base: 152 provider detection occurrences in the displayed ranking, from active stores. One store can contribute multiple occurrences. These percentages are not the share of unique stores or all detections.
Detected from checkout/payment scripts and provider tags; off-site/manual payments excluded where undetectable.
Top 10 Payment Providers
34 occurrences
33 occurrences
25 occurrences
15 occurrences
12 occurrences
11 occurrences
7 occurrences
6 occurrences
5 occurrences
4 occurrences
Visual Distribution
34 occurrences
33 occurrences
25 occurrences
15 occurrences
12 occurrences
11 occurrences
7 occurrences
6 occurrences
5 occurrences
4 occurrences
| Payment Provider | Detection Occurrences | Share of Displayed Occurrences |
|---|---|---|
| PayPal | 34 | 22.37% |
| Google Pay | 33 | 21.71% |
| MasterCard | 25 | 16.45% |
| American Express | 15 | 9.87% |
| VISA | 12 | 7.89% |
| Klarna | 11 | 7.24% |
| Apple Pay | 7 | 4.61% |
| Bolt | 6 | 3.95% |
| JCB | 5 | 3.29% |
| MTN Mobile Money | 4 | 2.63% |
Shipping Carriers Distribution
DHL accounts for 20.2% of displayed detection occurrences (18 occurrences) , followed by DPD (13.5%) and GLS (11.2%) .
Base: 89 carrier detection occurrences in the displayed ranking, from active stores. One store can contribute multiple occurrences. These percentages are not the share of unique stores or all detections.
Detected from checkout/shipping pages and shipment widgets; cross-border carriers included where visible.
Top 10 Shipping Carriers
18 occurrences
12 occurrences
10 occurrences
10 occurrences
10 occurrences
9 occurrences
7 occurrences
5 occurrences
4 occurrences
4 occurrences
Visual Distribution
18 occurrences
12 occurrences
10 occurrences
10 occurrences
10 occurrences
9 occurrences
7 occurrences
5 occurrences
4 occurrences
4 occurrences
| Shipping Carrier | Detection Occurrences | Share of Displayed Occurrences |
|---|---|---|
| DHL | 18 | 20.22% |
| DPD | 12 | 13.48% |
| GLS | 10 | 11.24% |
| FedEx | 10 | 11.24% |
| UPS | 10 | 11.24% |
| СДЭК | 9 | 10.11% |
| Почта России | 7 | 7.87% |
| Chronopost | 5 | 5.62% |
| USPS | 4 | 4.49% |
| Hermes | 4 | 4.49% |
Store Launch Timeline
Over the past 12 months, 97 new stores were launched in Choices , with the highest activity in 2026-05 (6 stores) , demonstrating ongoing growth in the e-commerce market.
Last 12 Months
6 stores launched
10 stores launched
11 stores launched
4 stores launched
12 stores launched
9 stores launched
9 stores launched
12 stores launched
8 stores launched
2 stores launched
13 stores launched
1 stores launched
Monthly Trend
6.2% of last 12 months
10.3% of last 12 months
11.3% of last 12 months
4.1% of last 12 months
12.4% of last 12 months
9.3% of last 12 months
9.3% of last 12 months
12.4% of last 12 months
8.2% of last 12 months
2.1% of last 12 months
13.4% of last 12 months
1.0% of last 12 months
| Month | Stores Launched | Percentage |
|---|---|---|
| 2026-05 | 6 | 6.19% |
| 2026-04 | 10 | 10.31% |
| 2026-03 | 11 | 11.34% |
| 2026-02 | 4 | 4.12% |
| 2026-01 | 12 | 12.37% |
| 2025-12 | 9 | 9.28% |
| 2025-11 | 9 | 9.28% |
| 2025-10 | 12 | 12.37% |
| 2025-09 | 8 | 8.25% |
| 2025-08 | 2 | 2.06% |
| 2025-07 | 13 | 13.40% |
| 2025-06 | 1 | 1.03% |
Active Stores by Launch Year
Currently, 454 active stores in Choices are tracked in our database , with the most stores launched in 2026 (43 stores still active) . This shows the distribution of currently active stores by their original launch year.
Active Stores by Launch Year
43 active stores
81 active stores
53 active stores
27 active stores
29 active stores
32 active stores
19 active stores
12 active stores
27 active stores
14 active stores
9 active stores
10 active stores
11 active stores
13 active stores
8 active stores
Distribution by Launch Year
9.5% of tracked active stores
17.8% of tracked active stores
11.7% of tracked active stores
5.9% of tracked active stores
6.4% of tracked active stores
7.0% of tracked active stores
4.2% of tracked active stores
2.6% of tracked active stores
5.9% of tracked active stores
3.1% of tracked active stores
2.0% of tracked active stores
2.2% of tracked active stores
2.4% of tracked active stores
2.9% of tracked active stores
1.8% of tracked active stores
| Launch Year | Active Stores | Percentage |
|---|---|---|
| 2026 | 43 | 9.47% |
| 2025 | 81 | 17.84% |
| 2024 | 53 | 11.67% |
| 2023 | 27 | 5.95% |
| 2022 | 29 | 6.39% |
| 2021 | 32 | 7.05% |
| 2020 | 19 | 4.19% |
| 2019 | 12 | 2.64% |
| 2018 | 27 | 5.95% |
| 2017 | 14 | 3.08% |
| 2016 | 9 | 1.98% |
| 2015 | 10 | 2.20% |
| 2014 | 11 | 2.42% |
| 2013 | 13 | 2.86% |
| 2012 | 8 | 1.76% |
Geographic Distribution
United States stores with 11.0% (50 active verified stores) , followed by Canada (9.3%) and Russia (6.6%) .
Base: 454 active verified stores, including stores with unknown country. Percentages use the full population, not only the displayed countries.
Top 10 Countries
50 active verified stores
42 active verified stores
30 active verified stores
22 active verified stores
17 active verified stores
17 active verified stores
17 active verified stores
15 active verified stores
13 active verified stores
12 active verified stores
Visual Distribution
50 active verified stores
42 active verified stores
30 active verified stores
22 active verified stores
17 active verified stores
17 active verified stores
17 active verified stores
15 active verified stores
13 active verified stores
12 active verified stores
| Country | AI-Verified Store Count | Market Share |
|---|---|---|
| United States | 50 | 11.01% |
| Canada | 42 | 9.25% |
| Russia | 30 | 6.61% |
| Ukraine | 22 | 4.85% |
| Czechia | 17 | 3.74% |
| Germany | 17 | 3.74% |
| Slovakia | 17 | 3.74% |
| India | 15 | 3.30% |
| Vietnam | 13 | 2.86% |
| France | 12 | 2.64% |
Featured Stores
A selection of notable and recently launched stores in this segment.
Notable Stores
A sample of well-known stores in this segment tracked by ShopRank.
WooCommerce - Food & Beverages
Shopify - Sporting Goods & Outdoor Gear
Shopify - Clothing & Accessories
Custom
Custom - Vehicles & Parts
New Stores
Recently launched stores detected by ShopRank in the last full month.
Custom - Arts & Entertainment
WooCommerce - Home & Garden
WooCommerce - Clothing & Accessories
Haravan - Clothing & Accessories
JTL Shop
Data Coverage
Coverage among all domains with this detected signal, including non-active profiles; not just active stores.
| Field | Rows count | Coverage |
|---|---|---|
| Website | 1.2k | 100.00% |
| Emails | 750 | 63.18% |
| Phones | 723 | 60.91% |
| Ecommerce platform | 1.2k | 99.33% |
| Couriers | 122 | 10.28% |
| Payment Providers | 173 | 14.57% |
| Categories | 428 | 36.06% |
| Social Media | 673 | 56.70% |
Coverage reflects detectability from public website analysis. Payment providers and shipping carriers are identified from checkout pages and shipping widgets. Stores using off-site payment flows or custom shipping integrations may not be detected. Actual adoption rates are higher than shown.
Market Intelligence
On-demand market analysis
Self-service access to market data and insights
- Search and segment stores by any criteria
- API integration for automated workflows
- Periodic index updates
- Market sizing and segmentation
Strategic Intelligence
Custom research and competitive analysis
Tailored intelligence for strategic decisions
- Custom market reports and analysis
- Competitive landscape monitoring
- Direct support from the founder
- Flexible licensing and enterprise pricing
Market Intelligence
Understand the Choices e-commerce landscape:
Analyze 454 verified e-commerce stores on Choices - technology adoption, market share, competitive positioning.
- Track Competitive Shifts
-
Monitor platform migrations, technology adoption, and market share changes across Choices e-commerce.
- Size Your Addressable Market
-
Segment stores by country, platform, category, PSP, carrier, technology, and merchant-size signals to quantify your market opportunity.
- Monitor Adoption Trends
-
Identify which payment providers, shipping carriers, and platforms are gaining or losing traction.
Data Access
- Interactive search and filtering via web app
- REST API for programmatic access and automation
- Index updates; historical datasets by agreement
Use Cases
- Competitive intelligence and market sizing
- Technology adoption and platform migration analysis
- Sales prospecting and account-based targeting
- Investment research and due diligence
Frequently Asked Questions
- What data is included in the Choices e-commerce intelligence?
-
We track 454 verified Choices e-commerce stores whose profiles can include: e-commerce platform, product counts, categories, payment providers, shipping carriers, technology stack, merchant-size signals, and available business contact fields.
- How is the data collected and how often is it updated?
-
We rebuild the searchable index typically every 2–4 weeks. Observation dates vary by source and field; a rebuild does not mean every website was observed again. This public report has its own publication date and may use an older snapshot than the live catalog. Coverage varies by field and market. A missing payment or carrier signal means we did not detect it, not that the merchant does not use it.
- How do I access the data?
-
Self-service plans give you instant access through our web app and REST API. You can search, filter, and segment stores interactively or integrate programmatically into your workflows. View plans →
- Can I filter by specific segments?
-
Yes. You can segment by country, platform, product category, payment provider, shipping carrier, technology stack, store age, cross-border signals, and merchant-size bands. Some advanced signals are plan-gated, and the same field contract is used by the web app, exports, and API.
- Do you offer enterprise or custom licensing?
-
Yes. For large-scale data needs, custom market reports, or dedicated support, contact us to discuss enterprise pricing.
Social Media Usage
Instagram accounts for 29.8% of displayed detection occurrences (257 occurrences) , followed by Facebook (24.0%) and YouTube (12.8%) .
Base: 861 social-platform detection occurrences in the displayed ranking, from active stores. One store can contribute multiple occurrences. These percentages are not the share of unique stores or all detections.
Links and embeds detected on public pages; private/hidden profiles not counted.
Top 10 Social Platforms
257 occurrences
207 occurrences
110 occurrences
66 occurrences
65 occurrences
59 occurrences
31 occurrences
27 occurrences
20 occurrences
19 occurrences
Visual Distribution
257 occurrences
207 occurrences
110 occurrences
66 occurrences
65 occurrences
59 occurrences
31 occurrences
27 occurrences
20 occurrences
19 occurrences