Bluehost Technology Adoption in E-commerce
Discover 29.4k verified e-commerce stores using Bluehost. Analyze technology adoption, market trends, integration patterns, and business insights.
Detected across 103.4k domains. 29.4k verified as active stores with physical delivery.
This is a public report preview. Use the catalog, exports or API for account lists. Fields depend on your plan; coverage varies by merchant.
29.4k verified active stores out of 103.4k detected · 28.5% verification rate
E-commerce Platforms Distribution
WooCommerce stores with 89.6% of stores with physical delivery (26,377 stores) , followed by Custom (7.6%) and PrestaShop (0.8%) .
Base: 29,427 active verified stores, including those without a detected platform. Rankings show leading platform combinations; displayed percentages need not sum to 100%. Digital products, services, and non-transactional sites are excluded. All stores are verified by our proprietary AI model to ensure accurate e-commerce classification.
Top 10 Platforms (Physical Delivery)
26,377 stores
2,222 stores
224 stores
170 stores
74 stores
61 stores
48 stores
29 stores
23 stores
23 stores
Visual Distribution
26,377 stores
2,222 stores
224 stores
170 stores
74 stores
61 stores
48 stores
29 stores
23 stores
23 stores
| Platform | Stores with Physical Delivery | Percentage |
|---|---|---|
| WooCommerce | 26377 | 89.64% |
| Custom | 2222 | 7.55% |
| PrestaShop | 224 | 0.76% |
| OpenCart | 170 | 0.58% |
| Zen Cart | 74 | 0.25% |
| Magento | 61 | 0.21% |
| VirtueMart | 48 | 0.16% |
| Active IT Zone Core | 29 | 0.10% |
| Shopify | 23 | 0.08% |
| AbanteCart | 23 | 0.08% |
Show broader dataset (all e-commerce signals)
Websites with E-commerce Signals
WooCommerce holds 95.9% share of detected Bluehost e-commerce signals (99,194) , with Custom at 2.1% and PrestaShop at 0.2% (June 2026) .
Base: 103,416 domains in this report's signal population, including domains without a detected platform. This is not a store count: it can include redirects and non-transactional sites. Displayed percentages need not sum to 100%.
Top 10 Platforms (All Signals)
99,194 websites
2,222 websites
245 websites
246 websites
155 websites
135 websites
95 websites
32 websites
104 websites
27 websites
Visual Distribution
99,194 websites
2,222 websites
245 websites
246 websites
155 websites
135 websites
95 websites
32 websites
104 websites
27 websites
| Platform | Websites with Signals | Percentage |
|---|---|---|
| WooCommerce | 99194 | 95.92% |
| Custom | 2222 | 2.15% |
| PrestaShop | 245 | 0.24% |
| OpenCart | 246 | 0.24% |
| Zen Cart | 155 | 0.15% |
| Magento | 135 | 0.13% |
| VirtueMart | 95 | 0.09% |
| Active IT Zone Core | 32 | 0.03% |
| Shopify | 104 | 0.10% |
| AbanteCart | 27 | 0.03% |
Categories Distribution
Health & Beauty stores with 16.4% of all stores (4,815 stores) , followed by Clothing & Accessories (13.4%) and Food & Beverages (10.6%) .
Base: 29,427 active verified stores, including stores without a detected category. Percentages use this full population, not only the displayed categories.
Top 10 Categories
4,815 stores
3,931 stores
3,126 stores
2,447 stores
1,926 stores
1,414 stores
1,369 stores
1,220 stores
1,194 stores
916 stores
Visual Distribution
4,815 stores
3,931 stores
3,126 stores
2,447 stores
1,926 stores
1,414 stores
1,369 stores
1,220 stores
1,194 stores
916 stores
| Category | Number of Stores | Percentage |
|---|---|---|
| Health & Beauty | 4815 | 16.36% |
| Clothing & Accessories | 3931 | 13.36% |
| Food & Beverages | 3126 | 10.62% |
| Sporting Goods & Outdoor Gear | 2447 | 8.32% |
| Arts & Entertainment | 1926 | 6.55% |
| Electronics & Technology | 1414 | 4.81% |
| Toys & Games | 1369 | 4.65% |
| Home & Garden | 1220 | 4.15% |
| Gifts & Special Occasions | 1194 | 4.06% |
| Business & Industrial | 916 | 3.11% |
Payment Providers Distribution
PayPal accounts for 35.7% of displayed detection occurrences (2,659 occurrences) , followed by Stripe Connect (16.4%) and MasterCard (14.6%) .
Base: 7,458 provider detection occurrences in the displayed ranking, from active stores. One store can contribute multiple occurrences. These percentages are not the share of unique stores or all detections.
Detected from checkout/payment scripts and provider tags; off-site/manual payments excluded where undetectable.
Top 10 Payment Providers
2,659 occurrences
1,224 occurrences
1,087 occurrences
978 occurrences
413 occurrences
321 occurrences
289 occurrences
227 occurrences
154 occurrences
106 occurrences
Visual Distribution
2,659 occurrences
1,224 occurrences
1,087 occurrences
978 occurrences
413 occurrences
321 occurrences
289 occurrences
227 occurrences
154 occurrences
106 occurrences
| Payment Provider | Detection Occurrences | Share of Displayed Occurrences |
|---|---|---|
| PayPal | 2659 | 35.65% |
| Stripe Connect | 1224 | 16.41% |
| MasterCard | 1087 | 14.57% |
| American Express | 978 | 13.11% |
| Apple Pay | 413 | 5.54% |
| Google Pay | 321 | 4.30% |
| Bolt | 289 | 3.88% |
| VISA | 227 | 3.04% |
| BitCoin | 154 | 2.06% |
| JCB | 106 | 1.42% |
Shipping Carriers Distribution
USPS accounts for 29.9% of displayed detection occurrences (1,600 occurrences) , followed by UPS (27.8%) and FedEx (14.9%) .
Base: 5,346 carrier detection occurrences in the displayed ranking, from active stores. One store can contribute multiple occurrences. These percentages are not the share of unique stores or all detections.
Detected from checkout/shipping pages and shipment widgets; cross-border carriers included where visible.
Top 10 Shipping Carriers
1,600 occurrences
1,486 occurrences
799 occurrences
642 occurrences
242 occurrences
155 occurrences
117 occurrences
109 occurrences
107 occurrences
89 occurrences
Visual Distribution
1,600 occurrences
1,486 occurrences
799 occurrences
642 occurrences
242 occurrences
155 occurrences
117 occurrences
109 occurrences
107 occurrences
89 occurrences
| Shipping Carrier | Detection Occurrences | Share of Displayed Occurrences |
|---|---|---|
| USPS | 1600 | 29.93% |
| UPS | 1486 | 27.80% |
| FedEx | 799 | 14.95% |
| DHL | 642 | 12.01% |
| Royal Mail | 242 | 4.53% |
| Canada Post | 155 | 2.90% |
| TNT | 117 | 2.19% |
| Australia Post | 109 | 2.04% |
| Hermes | 107 | 2.00% |
| DPD | 89 | 1.66% |
Store Launch Timeline
Over the past 12 months, 4,347 new stores were launched in Bluehost , with the highest activity in 2026-05 (249 stores) , demonstrating ongoing growth in the e-commerce market.
Last 12 Months
249 stores launched
269 stores launched
328 stores launched
319 stores launched
293 stores launched
339 stores launched
431 stores launched
447 stores launched
437 stores launched
465 stores launched
516 stores launched
254 stores launched
Monthly Trend
5.7% of last 12 months
6.2% of last 12 months
7.5% of last 12 months
7.3% of last 12 months
6.7% of last 12 months
7.8% of last 12 months
9.9% of last 12 months
10.3% of last 12 months
10.1% of last 12 months
10.7% of last 12 months
11.9% of last 12 months
5.8% of last 12 months
| Month | Stores Launched | Percentage |
|---|---|---|
| 2026-05 | 249 | 5.73% |
| 2026-04 | 269 | 6.19% |
| 2026-03 | 328 | 7.55% |
| 2026-02 | 319 | 7.34% |
| 2026-01 | 293 | 6.74% |
| 2025-12 | 339 | 7.80% |
| 2025-11 | 431 | 9.91% |
| 2025-10 | 447 | 10.28% |
| 2025-09 | 437 | 10.05% |
| 2025-08 | 465 | 10.70% |
| 2025-07 | 516 | 11.87% |
| 2025-06 | 254 | 5.84% |
Active Stores by Launch Year
Currently, 29,419 active stores in Bluehost are tracked in our database , with the most stores launched in 2026 (1,478 stores still active) . This shows the distribution of currently active stores by their original launch year.
Active Stores by Launch Year
1,478 active stores
4,728 active stores
3,152 active stores
2,230 active stores
1,969 active stores
2,213 active stores
2,222 active stores
1,609 active stores
2,087 active stores
1,111 active stores
679 active stores
625 active stores
681 active stores
811 active stores
490 active stores
Distribution by Launch Year
5.0% of tracked active stores
16.1% of tracked active stores
10.7% of tracked active stores
7.6% of tracked active stores
6.7% of tracked active stores
7.5% of tracked active stores
7.6% of tracked active stores
5.5% of tracked active stores
7.1% of tracked active stores
3.8% of tracked active stores
2.3% of tracked active stores
2.1% of tracked active stores
2.3% of tracked active stores
2.8% of tracked active stores
1.7% of tracked active stores
| Launch Year | Active Stores | Percentage |
|---|---|---|
| 2026 | 1478 | 5.02% |
| 2025 | 4728 | 16.07% |
| 2024 | 3152 | 10.71% |
| 2023 | 2230 | 7.58% |
| 2022 | 1969 | 6.69% |
| 2021 | 2213 | 7.52% |
| 2020 | 2222 | 7.55% |
| 2019 | 1609 | 5.47% |
| 2018 | 2087 | 7.09% |
| 2017 | 1111 | 3.78% |
| 2016 | 679 | 2.31% |
| 2015 | 625 | 2.12% |
| 2014 | 681 | 2.31% |
| 2013 | 811 | 2.76% |
| 2012 | 490 | 1.67% |
Geographic Distribution
United States stores with 43.2% (12,725 active verified stores) , followed by United Kingdom (5.0%) and Canada (4.4%) .
Base: 29,427 active verified stores, including stores with unknown country. Percentages use the full population, not only the displayed countries.
Top 10 Countries
12,725 active verified stores
1,460 active verified stores
1,298 active verified stores
674 active verified stores
578 active verified stores
443 active verified stores
426 active verified stores
361 active verified stores
328 active verified stores
282 active verified stores
Visual Distribution
12,725 active verified stores
1,460 active verified stores
1,298 active verified stores
674 active verified stores
578 active verified stores
443 active verified stores
426 active verified stores
361 active verified stores
328 active verified stores
282 active verified stores
| Country | AI-Verified Store Count | Market Share |
|---|---|---|
| United States | 12725 | 43.24% |
| United Kingdom | 1460 | 4.96% |
| Canada | 1298 | 4.41% |
| Australia | 674 | 2.29% |
| China | 578 | 1.96% |
| India | 443 | 1.51% |
| United Arab Emirates | 426 | 1.45% |
| Taiwan | 361 | 1.23% |
| Mexico | 328 | 1.11% |
| South Africa | 282 | 0.96% |
Featured Stores
A selection of notable and recently launched stores in this segment.
Notable Stores
A sample of well-known stores in this segment tracked by ShopRank.
WooCommerce - Toys & Games
Custom - Clothing & Accessories
Custom
Custom - Jewelry & Watches
Custom
New Stores
Recently launched stores detected by ShopRank in the last full month.
WooCommerce - Clothing & Accessories
WooCommerce - Vehicles & Parts
WooCommerce - Home & Garden
WooCommerce - Home & Garden
Custom - Electronics & Technology
Data Coverage
Coverage among all domains with this detected signal, including non-active profiles; not just active stores.
| Field | Rows count | Coverage |
|---|---|---|
| Website | 103.4k | 100.00% |
| Emails | 46.1k | 44.58% |
| Phones | 22.9k | 22.17% |
| Ecommerce platform | 103k | 99.60% |
| Couriers | 5.9k | 5.72% |
| Payment Providers | 10.2k | 9.88% |
| Categories | 29.6k | 28.65% |
| Social Media | 62.3k | 60.22% |
Coverage reflects detectability from public website analysis. Payment providers and shipping carriers are identified from checkout pages and shipping widgets. Stores using off-site payment flows or custom shipping integrations may not be detected. Actual adoption rates are higher than shown.
Market Intelligence
On-demand market analysis
Self-service access to market data and insights
- Search and segment stores by any criteria
- API integration for automated workflows
- Periodic index updates
- Market sizing and segmentation
Strategic Intelligence
Custom research and competitive analysis
Tailored intelligence for strategic decisions
- Custom market reports and analysis
- Competitive landscape monitoring
- Direct support from the founder
- Flexible licensing and enterprise pricing
Market Intelligence
Understand the Bluehost e-commerce landscape:
Analyze 29.4k verified e-commerce stores on Bluehost - technology adoption, market share, competitive positioning.
- Track Competitive Shifts
-
Monitor platform migrations, technology adoption, and market share changes across Bluehost e-commerce.
- Size Your Addressable Market
-
Segment stores by country, platform, category, PSP, carrier, technology, and merchant-size signals to quantify your market opportunity.
- Monitor Adoption Trends
-
Identify which payment providers, shipping carriers, and platforms are gaining or losing traction.
Data Access
- Interactive search and filtering via web app
- REST API for programmatic access and automation
- Index updates; historical datasets by agreement
Use Cases
- Competitive intelligence and market sizing
- Technology adoption and platform migration analysis
- Sales prospecting and account-based targeting
- Investment research and due diligence
Frequently Asked Questions
- What data is included in the Bluehost e-commerce intelligence?
-
We track 29.4k verified Bluehost e-commerce stores whose profiles can include: e-commerce platform, product counts, categories, payment providers, shipping carriers, technology stack, merchant-size signals, and available business contact fields.
- How is the data collected and how often is it updated?
-
We rebuild the searchable index typically every 2–4 weeks. Observation dates vary by source and field; a rebuild does not mean every website was observed again. This public report has its own publication date and may use an older snapshot than the live catalog. Coverage varies by field and market. A missing payment or carrier signal means we did not detect it, not that the merchant does not use it.
- How do I access the data?
-
Self-service plans give you instant access through our web app and REST API. You can search, filter, and segment stores interactively or integrate programmatically into your workflows. View plans →
- Can I filter by specific segments?
-
Yes. You can segment by country, platform, product category, payment provider, shipping carrier, technology stack, store age, cross-border signals, and merchant-size bands. Some advanced signals are plan-gated, and the same field contract is used by the web app, exports, and API.
- Do you offer enterprise or custom licensing?
-
Yes. For large-scale data needs, custom market reports, or dedicated support, contact us to discuss enterprise pricing.
Social Media Usage
Facebook accounts for 30.9% of displayed detection occurrences (13,190 occurrences) , followed by Instagram (29.3%) and YouTube (9.4%) .
Base: 42,741 social-platform detection occurrences in the displayed ranking, from active stores. One store can contribute multiple occurrences. These percentages are not the share of unique stores or all detections.
Links and embeds detected on public pages; private/hidden profiles not counted.
Top 10 Social Platforms
13,190 occurrences
12,510 occurrences
4,023 occurrences
3,253 occurrences
2,598 occurrences
2,196 occurrences
2,167 occurrences
1,754 occurrences
955 occurrences
95 occurrences
Visual Distribution
13,190 occurrences
12,510 occurrences
4,023 occurrences
3,253 occurrences
2,598 occurrences
2,196 occurrences
2,167 occurrences
1,754 occurrences
955 occurrences
95 occurrences