BetterDocs Technology Adoption in E-commerce
Discover 1.4k verified e-commerce stores using BetterDocs. Analyze technology adoption, market trends, integration patterns, and business insights.
Detected across 5.3k domains. 1.4k verified as active stores with physical delivery.
This is a public report preview. Use the catalog, exports or API for account lists. Fields depend on your plan; coverage varies by merchant.
1.4k verified active stores out of 5.3k detected · 26.4% verification rate
E-commerce Platforms Distribution
WooCommerce stores with 97.2% of stores with physical delivery (1,362 stores) , followed by Custom (2.3%) and JTL Shop (0.2%) .
Base: 1,401 active verified stores, including those without a detected platform. Rankings show leading platform combinations; displayed percentages need not sum to 100%. Digital products, services, and non-transactional sites are excluded. All stores are verified by our proprietary AI model to ensure accurate e-commerce classification.
Top 10 Platforms (Physical Delivery)
1,362 stores
32 stores
3 stores
1 stores
1 stores
1 stores
1 stores
0 stores
0 stores
0 stores
Visual Distribution
1,362 stores
32 stores
3 stores
1 stores
1 stores
1 stores
1 stores
0 stores
0 stores
0 stores
| Platform | Stores with Physical Delivery | Percentage |
|---|---|---|
| WooCommerce | 1362 | 97.22% |
| Custom | 32 | 2.28% |
| JTL Shop | 3 | 0.21% |
| FreshStore | 1 | 0.07% |
| WooCommerce, FreshStore | 1 | 0.07% |
| FreshStore, WooCommerce | 1 | 0.07% |
| Shopify, WooCommerce | 1 | 0.07% |
| Cafe24 | 0 | 0.00% |
| WooCommerce, Matjary | 0 | 0.00% |
| QDM | 0 | 0.00% |
Show broader dataset (all e-commerce signals)
Websites with E-commerce Signals
WooCommerce holds 98.2% share of detected BetterDocs e-commerce signals (5,216) , with Custom at 0.6% and JTL Shop at 0.1% (June 2026) .
Base: 5,309 domains in this report's signal population, including domains without a detected platform. This is not a store count: it can include redirects and non-transactional sites. Displayed percentages need not sum to 100%.
Top 10 Platforms (All Signals)
5,216 websites
32 websites
3 websites
2 websites
1 websites
1 websites
1 websites
7 websites
1 websites
1 websites
Visual Distribution
5,216 websites
32 websites
3 websites
2 websites
1 websites
1 websites
1 websites
7 websites
1 websites
1 websites
| Platform | Websites with Signals | Percentage |
|---|---|---|
| WooCommerce | 5216 | 98.25% |
| Custom | 32 | 0.60% |
| JTL Shop | 3 | 0.06% |
| FreshStore | 2 | 0.04% |
| WooCommerce, FreshStore | 1 | 0.02% |
| FreshStore, WooCommerce | 1 | 0.02% |
| Shopify, WooCommerce | 1 | 0.02% |
| Cafe24 | 7 | 0.13% |
| WooCommerce, Matjary | 1 | 0.02% |
| QDM | 1 | 0.02% |
Categories Distribution
Health & Beauty stores with 15.4% of all stores (216 stores) , followed by Clothing & Accessories (11.8%) and Food & Beverages (8.2%) .
Base: 1,401 active verified stores, including stores without a detected category. Percentages use this full population, not only the displayed categories.
Top 10 Categories
216 stores
165 stores
115 stores
110 stores
94 stores
88 stores
67 stores
67 stores
53 stores
47 stores
Visual Distribution
216 stores
165 stores
115 stores
110 stores
94 stores
88 stores
67 stores
67 stores
53 stores
47 stores
| Category | Number of Stores | Percentage |
|---|---|---|
| Health & Beauty | 216 | 15.42% |
| Clothing & Accessories | 165 | 11.78% |
| Food & Beverages | 115 | 8.21% |
| Electronics & Technology | 110 | 7.85% |
| Business & Industrial | 94 | 6.71% |
| Sporting Goods & Outdoor Gear | 88 | 6.28% |
| Tools & Hardware | 67 | 4.78% |
| Home & Garden | 67 | 4.78% |
| Arts & Entertainment | 53 | 3.78% |
| Vehicles & Parts | 47 | 3.35% |
Payment Providers Distribution
PayPal accounts for 29.3% of displayed detection occurrences (161 occurrences) , followed by Stripe Connect (15.1%) and American Express (13.3%) .
Base: 549 provider detection occurrences in the displayed ranking, from active stores. One store can contribute multiple occurrences. These percentages are not the share of unique stores or all detections.
Detected from checkout/payment scripts and provider tags; off-site/manual payments excluded where undetectable.
Top 10 Payment Providers
161 occurrences
83 occurrences
73 occurrences
65 occurrences
44 occurrences
31 occurrences
30 occurrences
24 occurrences
23 occurrences
15 occurrences
Visual Distribution
161 occurrences
83 occurrences
73 occurrences
65 occurrences
44 occurrences
31 occurrences
30 occurrences
24 occurrences
23 occurrences
15 occurrences
| Payment Provider | Detection Occurrences | Share of Displayed Occurrences |
|---|---|---|
| PayPal | 161 | 29.33% |
| Stripe Connect | 83 | 15.12% |
| American Express | 73 | 13.30% |
| MasterCard | 65 | 11.84% |
| Klarna | 44 | 8.01% |
| Google Pay | 31 | 5.65% |
| Apple Pay | 30 | 5.46% |
| JCB | 24 | 4.37% |
| VISA | 23 | 4.19% |
| Bolt | 15 | 2.73% |
Shipping Carriers Distribution
UPS accounts for 24.4% of displayed detection occurrences (98 occurrences) , followed by DHL (20.9%) and FedEx (15.4%) .
Base: 402 carrier detection occurrences in the displayed ranking, from active stores. One store can contribute multiple occurrences. These percentages are not the share of unique stores or all detections.
Detected from checkout/shipping pages and shipment widgets; cross-border carriers included where visible.
Top 10 Shipping Carriers
Visual Distribution
98 occurrences
84 occurrences
62 occurrences
53 occurrences
35 occurrences
16 occurrences
15 occurrences
15 occurrences
13 occurrences
11 occurrences
| Shipping Carrier | Detection Occurrences | Share of Displayed Occurrences |
|---|---|---|
| UPS | 98 | 24.38% |
| DHL | 84 | 20.90% |
| FedEx | 62 | 15.42% |
| USPS | 53 | 13.18% |
| DPD | 35 | 8.71% |
| TNT | 16 | 3.98% |
| PostNL | 15 | 3.73% |
| MRW | 15 | 3.73% |
| Royal Mail | 13 | 3.23% |
| Estes | 11 | 2.74% |
Store Launch Timeline
Over the past 12 months, 296 new stores were launched in BetterDocs , with the highest activity in 2026-05 (22 stores) , demonstrating ongoing growth in the e-commerce market.
Last 12 Months
22 stores launched
29 stores launched
24 stores launched
19 stores launched
24 stores launched
21 stores launched
28 stores launched
34 stores launched
25 stores launched
33 stores launched
25 stores launched
12 stores launched
Monthly Trend
7.4% of last 12 months
9.8% of last 12 months
8.1% of last 12 months
6.4% of last 12 months
8.1% of last 12 months
7.1% of last 12 months
9.5% of last 12 months
11.5% of last 12 months
8.4% of last 12 months
11.1% of last 12 months
8.4% of last 12 months
4.1% of last 12 months
| Month | Stores Launched | Percentage |
|---|---|---|
| 2026-05 | 22 | 7.43% |
| 2026-04 | 29 | 9.80% |
| 2026-03 | 24 | 8.11% |
| 2026-02 | 19 | 6.42% |
| 2026-01 | 24 | 8.11% |
| 2025-12 | 21 | 7.09% |
| 2025-11 | 28 | 9.46% |
| 2025-10 | 34 | 11.49% |
| 2025-09 | 25 | 8.45% |
| 2025-08 | 33 | 11.15% |
| 2025-07 | 25 | 8.45% |
| 2025-06 | 12 | 4.05% |
Active Stores by Launch Year
Currently, 1,401 active stores in BetterDocs are tracked in our database , with the most stores launched in 2026 (118 stores still active) . This shows the distribution of currently active stores by their original launch year.
Active Stores by Launch Year
118 active stores
295 active stores
198 active stores
114 active stores
94 active stores
96 active stores
83 active stores
60 active stores
68 active stores
44 active stores
32 active stores
21 active stores
24 active stores
32 active stores
10 active stores
Distribution by Launch Year
8.4% of tracked active stores
21.1% of tracked active stores
14.1% of tracked active stores
8.1% of tracked active stores
6.7% of tracked active stores
6.9% of tracked active stores
5.9% of tracked active stores
4.3% of tracked active stores
4.9% of tracked active stores
3.1% of tracked active stores
2.3% of tracked active stores
1.5% of tracked active stores
1.7% of tracked active stores
2.3% of tracked active stores
0.7% of tracked active stores
| Launch Year | Active Stores | Percentage |
|---|---|---|
| 2026 | 118 | 8.42% |
| 2025 | 295 | 21.06% |
| 2024 | 198 | 14.13% |
| 2023 | 114 | 8.14% |
| 2022 | 94 | 6.71% |
| 2021 | 96 | 6.85% |
| 2020 | 83 | 5.92% |
| 2019 | 60 | 4.28% |
| 2018 | 68 | 4.85% |
| 2017 | 44 | 3.14% |
| 2016 | 32 | 2.28% |
| 2015 | 21 | 1.50% |
| 2014 | 24 | 1.71% |
| 2013 | 32 | 2.28% |
| 2012 | 10 | 0.71% |
Geographic Distribution
United States stores with 15.6% (218 active verified stores) , followed by India (8.9%) and United Kingdom (4.4%) .
Base: 1,401 active verified stores, including stores with unknown country. Percentages use the full population, not only the displayed countries.
Top 10 Countries
218 active verified stores
125 active verified stores
61 active verified stores
45 active verified stores
44 active verified stores
43 active verified stores
39 active verified stores
36 active verified stores
33 active verified stores
32 active verified stores
Visual Distribution
218 active verified stores
125 active verified stores
61 active verified stores
45 active verified stores
44 active verified stores
43 active verified stores
39 active verified stores
36 active verified stores
33 active verified stores
32 active verified stores
| Country | AI-Verified Store Count | Market Share |
|---|---|---|
| United States | 218 | 15.56% |
| India | 125 | 8.92% |
| United Kingdom | 61 | 4.35% |
| Germany | 45 | 3.21% |
| France | 44 | 3.14% |
| Netherlands | 43 | 3.07% |
| Spain | 39 | 2.78% |
| South Africa | 36 | 2.57% |
| Brazil | 33 | 2.36% |
| Australia | 32 | 2.28% |
Featured Stores
A selection of notable and recently launched stores in this segment.
Notable Stores
A sample of well-known stores in this segment tracked by ShopRank.
WooCommerce - Health & Beauty
WooCommerce - Tools & Hardware
WooCommerce
WooCommerce - Sporting Goods & Outdoor Gear
WooCommerce - Furniture & Home Decor
New Stores
Recently launched stores detected by ShopRank in the last full month.
WooCommerce - Food & Beverages
WooCommerce - Electronics & Technology
WooCommerce - Food & Beverages
WooCommerce - Food & Beverages
WooCommerce - Sporting Goods & Outdoor Gear
Data Coverage
Coverage among all domains with this detected signal, including non-active profiles; not just active stores.
| Field | Rows count | Coverage |
|---|---|---|
| Website | 5.3k | 100.00% |
| Emails | 3.1k | 59.26% |
| Phones | 2.4k | 45.17% |
| Ecommerce platform | 5.3k | 99.30% |
| Couriers | 521 | 9.81% |
| Payment Providers | 1.1k | 20.17% |
| Categories | 1.4k | 26.67% |
| Social Media | 3.5k | 65.17% |
Coverage reflects detectability from public website analysis. Payment providers and shipping carriers are identified from checkout pages and shipping widgets. Stores using off-site payment flows or custom shipping integrations may not be detected. Actual adoption rates are higher than shown.
Market Intelligence
On-demand market analysis
Self-service access to market data and insights
- Search and segment stores by any criteria
- API integration for automated workflows
- Periodic index updates
- Market sizing and segmentation
Strategic Intelligence
Custom research and competitive analysis
Tailored intelligence for strategic decisions
- Custom market reports and analysis
- Competitive landscape monitoring
- Direct support from the founder
- Flexible licensing and enterprise pricing
Market Intelligence
Understand the BetterDocs e-commerce landscape:
Analyze 1.4k verified e-commerce stores on BetterDocs - technology adoption, market share, competitive positioning.
- Track Competitive Shifts
-
Monitor platform migrations, technology adoption, and market share changes across BetterDocs e-commerce.
- Size Your Addressable Market
-
Segment stores by country, platform, category, PSP, carrier, technology, and merchant-size signals to quantify your market opportunity.
- Monitor Adoption Trends
-
Identify which payment providers, shipping carriers, and platforms are gaining or losing traction.
Data Access
- Interactive search and filtering via web app
- REST API for programmatic access and automation
- Index updates; historical datasets by agreement
Use Cases
- Competitive intelligence and market sizing
- Technology adoption and platform migration analysis
- Sales prospecting and account-based targeting
- Investment research and due diligence
Frequently Asked Questions
- What data is included in the BetterDocs e-commerce intelligence?
-
We track 1.4k verified BetterDocs e-commerce stores whose profiles can include: e-commerce platform, product counts, categories, payment providers, shipping carriers, technology stack, merchant-size signals, and available business contact fields.
- How is the data collected and how often is it updated?
-
We rebuild the searchable index typically every 2–4 weeks. Observation dates vary by source and field; a rebuild does not mean every website was observed again. This public report has its own publication date and may use an older snapshot than the live catalog. Coverage varies by field and market. A missing payment or carrier signal means we did not detect it, not that the merchant does not use it.
- How do I access the data?
-
Self-service plans give you instant access through our web app and REST API. You can search, filter, and segment stores interactively or integrate programmatically into your workflows. View plans →
- Can I filter by specific segments?
-
Yes. You can segment by country, platform, product category, payment provider, shipping carrier, technology stack, store age, cross-border signals, and merchant-size bands. Some advanced signals are plan-gated, and the same field contract is used by the web app, exports, and API.
- Do you offer enterprise or custom licensing?
-
Yes. For large-scale data needs, custom market reports, or dedicated support, contact us to discuss enterprise pricing.
Social Media Usage
Facebook accounts for 27.5% of displayed detection occurrences (752 occurrences) , followed by Instagram (25.8%) and YouTube (11.5%) .
Base: 2,730 social-platform detection occurrences in the displayed ranking, from active stores. One store can contribute multiple occurrences. These percentages are not the share of unique stores or all detections.
Links and embeds detected on public pages; private/hidden profiles not counted.
Top 10 Social Platforms
752 occurrences
704 occurrences
313 occurrences
208 occurrences
175 occurrences
167 occurrences
141 occurrences
131 occurrences
111 occurrences
28 occurrences
Visual Distribution
752 occurrences
704 occurrences
313 occurrences
208 occurrences
175 occurrences
167 occurrences
141 occurrences
131 occurrences
111 occurrences
28 occurrences