Amazon Advertising Technology Adoption in E-commerce
Discover 1k verified e-commerce stores using Amazon Advertising. Analyze technology adoption, market trends, integration patterns, and business insights.
Detected across 2.7k domains. 1k verified as active stores with physical delivery.
This is a public report preview. Use the catalog, exports or API for account lists. Fields depend on your plan; coverage varies by merchant.
1k verified active stores out of 2.7k detected · 37.4% verification rate
E-commerce Platforms Distribution
Custom stores with 46.3% of stores with physical delivery (469 stores) , followed by WooCommerce (33.5%) and Shopify (10.2%) .
Base: 1,014 active verified stores, including those without a detected platform. Rankings show leading platform combinations; displayed percentages need not sum to 100%. Digital products, services, and non-transactional sites are excluded. All stores are verified by our proprietary AI model to ensure accurate e-commerce classification.
Top 10 Platforms (Physical Delivery)
469 stores
340 stores
103 stores
30 stores
15 stores
13 stores
4 stores
3 stores
3 stores
3 stores
Visual Distribution
469 stores
340 stores
103 stores
30 stores
15 stores
13 stores
4 stores
3 stores
3 stores
3 stores
| Platform | Stores with Physical Delivery | Percentage |
|---|---|---|
| Custom | 469 | 46.25% |
| WooCommerce | 340 | 33.53% |
| Shopify | 103 | 10.16% |
| Squarespace Commerce | 30 | 2.96% |
| Wix eCommerce | 15 | 1.48% |
| BigCommerce | 13 | 1.28% |
| Zen Cart | 4 | 0.39% |
| VirtueMart | 3 | 0.30% |
| PrestaShop | 3 | 0.30% |
| HCL Commerce | 3 | 0.30% |
Show broader dataset (all e-commerce signals)
Websites with E-commerce Signals
Custom holds 17.3% share of detected Amazon Advertising e-commerce signals (469) , with WooCommerce at 52.4% and Shopify at 4.8% (June 2026) .
Base: 2,713 domains in this report's signal population, including domains without a detected platform. This is not a store count: it can include redirects and non-transactional sites. Displayed percentages need not sum to 100%.
Top 10 Platforms (All Signals)
469 websites
1,422 websites
130 websites
273 websites
92 websites
29 websites
5 websites
15 websites
3 websites
15 websites
Visual Distribution
469 websites
1,422 websites
130 websites
273 websites
92 websites
29 websites
5 websites
15 websites
3 websites
15 websites
| Platform | Websites with Signals | Percentage |
|---|---|---|
| Custom | 469 | 17.29% |
| WooCommerce | 1422 | 52.41% |
| Shopify | 130 | 4.79% |
| Squarespace Commerce | 273 | 10.06% |
| Wix eCommerce | 92 | 3.39% |
| BigCommerce | 29 | 1.07% |
| Zen Cart | 5 | 0.18% |
| VirtueMart | 15 | 0.55% |
| PrestaShop | 3 | 0.11% |
| HCL Commerce | 15 | 0.55% |
Categories Distribution
Clothing & Accessories stores with 13.7% of all stores (139 stores) , followed by Sporting Goods & Outdoor Gear (13.3%) and Health & Beauty (11.6%) .
Base: 1,014 active verified stores, including stores without a detected category. Percentages use this full population, not only the displayed categories.
Top 10 Categories
139 stores
135 stores
118 stores
116 stores
57 stores
57 stores
50 stores
40 stores
33 stores
29 stores
Visual Distribution
139 stores
135 stores
118 stores
116 stores
57 stores
57 stores
50 stores
40 stores
33 stores
29 stores
| Category | Number of Stores | Percentage |
|---|---|---|
| Clothing & Accessories | 139 | 13.71% |
| Sporting Goods & Outdoor Gear | 135 | 13.31% |
| Health & Beauty | 118 | 11.64% |
| Electronics & Technology | 116 | 11.44% |
| Toys & Games | 57 | 5.62% |
| Arts & Entertainment | 57 | 5.62% |
| Home & Garden | 50 | 4.93% |
| Food & Beverages | 40 | 3.94% |
| Gifts & Special Occasions | 33 | 3.25% |
| Books & Media | 29 | 2.86% |
Payment Providers Distribution
PayPal accounts for 26.9% of displayed detection occurrences (80 occurrences) , followed by Stripe Connect (18.9%) and Paytm (10.4%) .
Base: 297 provider detection occurrences in the displayed ranking, from active stores. One store can contribute multiple occurrences. These percentages are not the share of unique stores or all detections.
Detected from checkout/payment scripts and provider tags; off-site/manual payments excluded where undetectable.
Top 10 Payment Providers
80 occurrences
56 occurrences
31 occurrences
30 occurrences
27 occurrences
20 occurrences
16 occurrences
13 occurrences
13 occurrences
11 occurrences
Visual Distribution
80 occurrences
56 occurrences
31 occurrences
30 occurrences
27 occurrences
20 occurrences
16 occurrences
13 occurrences
13 occurrences
11 occurrences
| Payment Provider | Detection Occurrences | Share of Displayed Occurrences |
|---|---|---|
| PayPal | 80 | 26.94% |
| Stripe Connect | 56 | 18.86% |
| Paytm | 31 | 10.44% |
| MasterCard | 30 | 10.10% |
| American Express | 27 | 9.09% |
| Bolt | 20 | 6.73% |
| Amazon Pay | 16 | 5.39% |
| Klarna | 13 | 4.38% |
| VISA | 13 | 4.38% |
| BitCoin | 11 | 3.70% |
Shipping Carriers Distribution
USPS accounts for 31.5% of displayed detection occurrences (53 occurrences) , followed by UPS (22.6%) and DHL (12.5%) .
Base: 168 carrier detection occurrences in the displayed ranking, from active stores. One store can contribute multiple occurrences. These percentages are not the share of unique stores or all detections.
Detected from checkout/shipping pages and shipment widgets; cross-border carriers included where visible.
Top 10 Shipping Carriers
Visual Distribution
53 occurrences
38 occurrences
21 occurrences
21 occurrences
10 occurrences
8 occurrences
7 occurrences
4 occurrences
3 occurrences
3 occurrences
| Shipping Carrier | Detection Occurrences | Share of Displayed Occurrences |
|---|---|---|
| USPS | 53 | 31.55% |
| UPS | 38 | 22.62% |
| DHL | 21 | 12.50% |
| FedEx | 21 | 12.50% |
| Hermes | 10 | 5.95% |
| Speedy | 8 | 4.76% |
| TNT | 7 | 4.17% |
| Estes | 4 | 2.38% |
| Correos | 3 | 1.79% |
| Canada Post | 3 | 1.79% |
Store Launch Timeline
Over the past 12 months, 2 new stores were launched in Amazon Advertising , with the highest activity in 2026-03 (2 stores) , demonstrating ongoing growth in the e-commerce market.
Last 12 Months
2 stores launched
Monthly Trend
100.0% of last 12 months
| Month | Stores Launched | Percentage |
|---|---|---|
| 2026-03 | 2 | 100.00% |
Active Stores by Launch Year
Currently, 855 active stores in Amazon Advertising are tracked in our database , with the most stores launched in 2026 (2 stores still active) . This shows the distribution of currently active stores by their original launch year.
Active Stores by Launch Year
2 active stores
2 active stores
9 active stores
42 active stores
33 active stores
49 active stores
64 active stores
58 active stores
99 active stores
95 active stores
57 active stores
49 active stores
34 active stores
56 active stores
18 active stores
Distribution by Launch Year
0.2% of tracked active stores
0.2% of tracked active stores
1.1% of tracked active stores
4.9% of tracked active stores
3.9% of tracked active stores
5.7% of tracked active stores
7.5% of tracked active stores
6.8% of tracked active stores
11.6% of tracked active stores
11.1% of tracked active stores
6.7% of tracked active stores
5.7% of tracked active stores
4.0% of tracked active stores
6.5% of tracked active stores
2.1% of tracked active stores
| Launch Year | Active Stores | Percentage |
|---|---|---|
| 2026 | 2 | 0.23% |
| 2025 | 2 | 0.23% |
| 2024 | 9 | 1.05% |
| 2023 | 42 | 4.91% |
| 2022 | 33 | 3.86% |
| 2021 | 49 | 5.73% |
| 2020 | 64 | 7.49% |
| 2019 | 58 | 6.78% |
| 2018 | 99 | 11.58% |
| 2017 | 95 | 11.11% |
| 2016 | 57 | 6.67% |
| 2015 | 49 | 5.73% |
| 2014 | 34 | 3.98% |
| 2013 | 56 | 6.55% |
| 2012 | 18 | 2.11% |
Geographic Distribution
United States stores with 49.1% (498 active verified stores) , followed by India (8.4%) and Germany (7.9%) .
Base: 1,014 active verified stores, including stores with unknown country. Percentages use the full population, not only the displayed countries.
Top 10 Countries
498 active verified stores
85 active verified stores
80 active verified stores
59 active verified stores
33 active verified stores
29 active verified stores
28 active verified stores
22 active verified stores
16 active verified stores
14 active verified stores
Visual Distribution
498 active verified stores
85 active verified stores
80 active verified stores
59 active verified stores
33 active verified stores
29 active verified stores
28 active verified stores
22 active verified stores
16 active verified stores
14 active verified stores
| Country | AI-Verified Store Count | Market Share |
|---|---|---|
| United States | 498 | 49.11% |
| India | 85 | 8.38% |
| Germany | 80 | 7.89% |
| United Kingdom | 59 | 5.82% |
| Canada | 33 | 3.25% |
| Japan | 29 | 2.86% |
| Spain | 28 | 2.76% |
| Italy | 22 | 2.17% |
| China | 16 | 1.58% |
| France | 14 | 1.38% |
Featured Stores
A selection of notable and recently launched stores in this segment.
Notable Stores
A sample of well-known stores in this segment tracked by ShopRank.
Custom
Custom
Custom
Custom
Custom
Data Coverage
Coverage among all domains with this detected signal, including non-active profiles; not just active stores.
| Field | Rows count | Coverage |
|---|---|---|
| Website | 2.7k | 100.00% |
| Emails | 977 | 36.01% |
| Phones | 340 | 12.53% |
| Ecommerce platform | 2.5k | 93.73% |
| Couriers | 372 | 13.71% |
| Payment Providers | 602 | 22.19% |
| Categories | 996 | 36.71% |
| Social Media | 1.9k | 71.47% |
Coverage reflects detectability from public website analysis. Payment providers and shipping carriers are identified from checkout pages and shipping widgets. Stores using off-site payment flows or custom shipping integrations may not be detected. Actual adoption rates are higher than shown.
Market Intelligence
On-demand market analysis
Self-service access to market data and insights
- Search and segment stores by any criteria
- API integration for automated workflows
- Periodic index updates
- Market sizing and segmentation
Strategic Intelligence
Custom research and competitive analysis
Tailored intelligence for strategic decisions
- Custom market reports and analysis
- Competitive landscape monitoring
- Direct support from the founder
- Flexible licensing and enterprise pricing
Market Intelligence
Understand the Amazon Advertising e-commerce landscape:
Analyze 1k verified e-commerce stores on Amazon Advertising - technology adoption, market share, competitive positioning.
- Track Competitive Shifts
-
Monitor platform migrations, technology adoption, and market share changes across Amazon Advertising e-commerce.
- Size Your Addressable Market
-
Segment stores by country, platform, category, PSP, carrier, technology, and merchant-size signals to quantify your market opportunity.
- Monitor Adoption Trends
-
Identify which payment providers, shipping carriers, and platforms are gaining or losing traction.
Data Access
- Interactive search and filtering via web app
- REST API for programmatic access and automation
- Index updates; historical datasets by agreement
Use Cases
- Competitive intelligence and market sizing
- Technology adoption and platform migration analysis
- Sales prospecting and account-based targeting
- Investment research and due diligence
Frequently Asked Questions
- What data is included in the Amazon Advertising e-commerce intelligence?
-
We track 1k verified Amazon Advertising e-commerce stores whose profiles can include: e-commerce platform, product counts, categories, payment providers, shipping carriers, technology stack, merchant-size signals, and available business contact fields.
- How is the data collected and how often is it updated?
-
We rebuild the searchable index typically every 2–4 weeks. Observation dates vary by source and field; a rebuild does not mean every website was observed again. This public report has its own publication date and may use an older snapshot than the live catalog. Coverage varies by field and market. A missing payment or carrier signal means we did not detect it, not that the merchant does not use it.
- How do I access the data?
-
Self-service plans give you instant access through our web app and REST API. You can search, filter, and segment stores interactively or integrate programmatically into your workflows. View plans →
- Can I filter by specific segments?
-
Yes. You can segment by country, platform, product category, payment provider, shipping carrier, technology stack, store age, cross-border signals, and merchant-size bands. Some advanced signals are plan-gated, and the same field contract is used by the web app, exports, and API.
- Do you offer enterprise or custom licensing?
-
Yes. For large-scale data needs, custom market reports, or dedicated support, contact us to discuss enterprise pricing.
Social Media Usage
Facebook accounts for 30.1% of displayed detection occurrences (521 occurrences) , followed by Twitter (18.4%) and Instagram (17.5%) .
Base: 1,731 social-platform detection occurrences in the displayed ranking, from active stores. One store can contribute multiple occurrences. These percentages are not the share of unique stores or all detections.
Links and embeds detected on public pages; private/hidden profiles not counted.
Top 10 Social Platforms
521 occurrences
319 occurrences
303 occurrences
214 occurrences
180 occurrences
83 occurrences
45 occurrences
24 occurrences
23 occurrences
19 occurrences
Visual Distribution
521 occurrences
319 occurrences
303 occurrences
214 occurrences
180 occurrences
83 occurrences
45 occurrences
24 occurrences
23 occurrences
19 occurrences