Adjust Technology Adoption in E-commerce
Discover 955 verified e-commerce stores using Adjust. Analyze technology adoption, market trends, integration patterns, and business insights.
Detected across 1.1k domains. 955 verified as active stores with physical delivery.
This is a public report preview. Use the catalog, exports or API for account lists. Fields depend on your plan; coverage varies by merchant.
955 verified active stores out of 1.1k detected · 88.0% verification rate
E-commerce Platforms Distribution
Custom stores with 89.5% of stores with physical delivery (855 stores) , followed by Salesforce Commerce Cloud (3.2%) and Magento (2.2%) .
Base: 955 active verified stores, including those without a detected platform. Rankings show leading platform combinations; displayed percentages need not sum to 100%. Digital products, services, and non-transactional sites are excluded. All stores are verified by our proprietary AI model to ensure accurate e-commerce classification.
Top 10 Platforms (Physical Delivery)
855 stores
31 stores
21 stores
12 stores
8 stores
7 stores
3 stores
3 stores
2 stores
2 stores
Visual Distribution
855 stores
31 stores
21 stores
12 stores
8 stores
7 stores
3 stores
3 stores
2 stores
2 stores
| Platform | Stores with Physical Delivery | Percentage |
|---|---|---|
| Custom | 855 | 89.53% |
| Salesforce Commerce Cloud | 31 | 3.25% |
| Magento | 21 | 2.20% |
| Shopify | 12 | 1.26% |
| PrestaShop | 8 | 0.84% |
| WooCommerce | 7 | 0.73% |
| SAP Commerce Cloud | 3 | 0.31% |
| Ticimax | 3 | 0.31% |
| Wix eCommerce | 2 | 0.21% |
| BigCommerce | 2 | 0.21% |
Show broader dataset (all e-commerce signals)
Websites with E-commerce Signals
Custom holds 78.8% share of detected Adjust e-commerce signals (855) , with Salesforce Commerce Cloud at 2.9% and Magento at 1.9% (June 2026) .
Base: 1,085 domains in this report's signal population, including domains without a detected platform. This is not a store count: it can include redirects and non-transactional sites. Displayed percentages need not sum to 100%.
Top 10 Platforms (All Signals)
855 websites
31 websites
21 websites
27 websites
10 websites
57 websites
5 websites
3 websites
11 websites
2 websites
Visual Distribution
855 websites
31 websites
21 websites
27 websites
10 websites
57 websites
5 websites
3 websites
11 websites
2 websites
| Platform | Websites with Signals | Percentage |
|---|---|---|
| Custom | 855 | 78.80% |
| Salesforce Commerce Cloud | 31 | 2.86% |
| Magento | 21 | 1.94% |
| Shopify | 27 | 2.49% |
| PrestaShop | 10 | 0.92% |
| WooCommerce | 57 | 5.25% |
| SAP Commerce Cloud | 5 | 0.46% |
| Ticimax | 3 | 0.28% |
| Wix eCommerce | 11 | 1.01% |
| BigCommerce | 2 | 0.18% |
Categories Distribution
Health & Beauty stores with 45.1% of all stores (431 stores) , followed by Clothing & Accessories (24.7%) and Toys & Games (3.6%) .
Base: 955 active verified stores, including stores without a detected category. Percentages use this full population, not only the displayed categories.
Top 10 Categories
431 stores
236 stores
34 stores
28 stores
21 stores
15 stores
14 stores
12 stores
10 stores
10 stores
Visual Distribution
431 stores
236 stores
34 stores
28 stores
21 stores
15 stores
14 stores
12 stores
10 stores
10 stores
| Category | Number of Stores | Percentage |
|---|---|---|
| Health & Beauty | 431 | 45.13% |
| Clothing & Accessories | 236 | 24.71% |
| Toys & Games | 34 | 3.56% |
| Pets & Pet Supplies | 28 | 2.93% |
| Sporting Goods & Outdoor Gear | 21 | 2.20% |
| Furniture & Home Decor | 15 | 1.57% |
| Food & Beverages | 14 | 1.47% |
| Baby & Toddler | 12 | 1.26% |
| Vehicles & Parts | 10 | 1.05% |
| Electronics & Technology | 10 | 1.05% |
Payment Providers Distribution
PayPal accounts for 25.4% of displayed detection occurrences (81 occurrences) , followed by MasterCard (18.5%) and Apple Pay (12.5%) .
Base: 319 provider detection occurrences in the displayed ranking, from active stores. One store can contribute multiple occurrences. These percentages are not the share of unique stores or all detections.
Detected from checkout/payment scripts and provider tags; off-site/manual payments excluded where undetectable.
Top 10 Payment Providers
81 occurrences
59 occurrences
40 occurrences
37 occurrences
31 occurrences
27 occurrences
18 occurrences
9 occurrences
9 occurrences
8 occurrences
Visual Distribution
81 occurrences
59 occurrences
40 occurrences
37 occurrences
31 occurrences
27 occurrences
18 occurrences
9 occurrences
9 occurrences
8 occurrences
| Payment Provider | Detection Occurrences | Share of Displayed Occurrences |
|---|---|---|
| PayPal | 81 | 25.39% |
| MasterCard | 59 | 18.50% |
| Apple Pay | 40 | 12.54% |
| VISA | 37 | 11.60% |
| American Express | 31 | 9.72% |
| Klarna | 27 | 8.46% |
| Google Pay | 18 | 5.64% |
| JCB | 9 | 2.82% |
| Stripe Connect | 9 | 2.82% |
| Mada | 8 | 2.51% |
Shipping Carriers Distribution
Hermes accounts for 25.0% of displayed detection occurrences (28 occurrences) , followed by DHL (22.3%) and UPS (17.0%) .
Base: 112 carrier detection occurrences in the displayed ranking, from active stores. One store can contribute multiple occurrences. These percentages are not the share of unique stores or all detections.
Detected from checkout/shipping pages and shipment widgets; cross-border carriers included where visible.
Top 10 Shipping Carriers
Visual Distribution
28 occurrences
25 occurrences
19 occurrences
11 occurrences
6 occurrences
5 occurrences
5 occurrences
5 occurrences
4 occurrences
4 occurrences
| Shipping Carrier | Detection Occurrences | Share of Displayed Occurrences |
|---|---|---|
| Hermes | 28 | 25.00% |
| DHL | 25 | 22.32% |
| UPS | 19 | 16.96% |
| DPD | 11 | 9.82% |
| Colissimo | 6 | 5.36% |
| Bpost | 5 | 4.46% |
| PostNord | 5 | 4.46% |
| Mondial Relay | 5 | 4.46% |
| La Poste | 4 | 3.57% |
| PostNL | 4 | 3.57% |
Store Launch Timeline
Over the past 12 months, 85 new stores were launched in Adjust , with the highest activity in 2026-05 (4 stores) , demonstrating ongoing growth in the e-commerce market.
Last 12 Months
4 stores launched
3 stores launched
9 stores launched
5 stores launched
7 stores launched
8 stores launched
10 stores launched
13 stores launched
9 stores launched
5 stores launched
10 stores launched
2 stores launched
Monthly Trend
4.7% of last 12 months
3.5% of last 12 months
10.6% of last 12 months
5.9% of last 12 months
8.2% of last 12 months
9.4% of last 12 months
11.8% of last 12 months
15.3% of last 12 months
10.6% of last 12 months
5.9% of last 12 months
11.8% of last 12 months
2.4% of last 12 months
| Month | Stores Launched | Percentage |
|---|---|---|
| 2026-05 | 4 | 4.71% |
| 2026-04 | 3 | 3.53% |
| 2026-03 | 9 | 10.59% |
| 2026-02 | 5 | 5.88% |
| 2026-01 | 7 | 8.24% |
| 2025-12 | 8 | 9.41% |
| 2025-11 | 10 | 11.76% |
| 2025-10 | 13 | 15.29% |
| 2025-09 | 9 | 10.59% |
| 2025-08 | 5 | 5.88% |
| 2025-07 | 10 | 11.76% |
| 2025-06 | 2 | 2.35% |
Active Stores by Launch Year
Currently, 925 active stores in Adjust are tracked in our database , with the most stores launched in 2026 (28 stores still active) . This shows the distribution of currently active stores by their original launch year.
Active Stores by Launch Year
28 active stores
135 active stores
56 active stores
55 active stores
35 active stores
59 active stores
65 active stores
37 active stores
44 active stores
69 active stores
43 active stores
38 active stores
23 active stores
65 active stores
27 active stores
Distribution by Launch Year
3.0% of tracked active stores
14.6% of tracked active stores
6.1% of tracked active stores
5.9% of tracked active stores
3.8% of tracked active stores
6.4% of tracked active stores
7.0% of tracked active stores
4.0% of tracked active stores
4.8% of tracked active stores
7.5% of tracked active stores
4.6% of tracked active stores
4.1% of tracked active stores
2.5% of tracked active stores
7.0% of tracked active stores
2.9% of tracked active stores
| Launch Year | Active Stores | Percentage |
|---|---|---|
| 2026 | 28 | 3.03% |
| 2025 | 135 | 14.59% |
| 2024 | 56 | 6.05% |
| 2023 | 55 | 5.95% |
| 2022 | 35 | 3.78% |
| 2021 | 59 | 6.38% |
| 2020 | 65 | 7.03% |
| 2019 | 37 | 4.00% |
| 2018 | 44 | 4.76% |
| 2017 | 69 | 7.46% |
| 2016 | 43 | 4.65% |
| 2015 | 38 | 4.11% |
| 2014 | 23 | 2.49% |
| 2013 | 65 | 7.03% |
| 2012 | 27 | 2.92% |
Geographic Distribution
Ukraine stores with 59.2% (565 active verified stores) , followed by Germany (5.2%) and Belgium (3.2%) .
Base: 955 active verified stores, including stores with unknown country. Percentages use the full population, not only the displayed countries.
Top 10 Countries
565 active verified stores
50 active verified stores
31 active verified stores
27 active verified stores
24 active verified stores
20 active verified stores
19 active verified stores
17 active verified stores
17 active verified stores
13 active verified stores
Visual Distribution
565 active verified stores
50 active verified stores
31 active verified stores
27 active verified stores
24 active verified stores
20 active verified stores
19 active verified stores
17 active verified stores
17 active verified stores
13 active verified stores
| Country | AI-Verified Store Count | Market Share |
|---|---|---|
| Ukraine | 565 | 59.16% |
| Germany | 50 | 5.24% |
| Belgium | 31 | 3.25% |
| United Arab Emirates | 27 | 2.83% |
| Japan | 24 | 2.51% |
| France | 20 | 2.09% |
| Switzerland | 19 | 1.99% |
| Nepal | 17 | 1.78% |
| Turkey | 17 | 1.78% |
| Saudi Arabia | 13 | 1.36% |
Featured Stores
A selection of notable and recently launched stores in this segment.
Notable Stores
A sample of well-known stores in this segment tracked by ShopRank.
Custom
Custom - Furniture & Home Decor
Custom - Clothing & Accessories
Custom - Health & Beauty
New Stores
Recently launched stores detected by ShopRank in the last full month.
Custom - Home & Garden
Custom - Health & Beauty
Custom - Health & Beauty
Custom - Health & Beauty
Data Coverage
Coverage among all domains with this detected signal, including non-active profiles; not just active stores.
| Field | Rows count | Coverage |
|---|---|---|
| Website | 1.1k | 100.00% |
| Emails | 611 | 56.31% |
| Phones | 822 | 75.76% |
| Ecommerce platform | 1.1k | 98.34% |
| Couriers | 102 | 9.40% |
| Payment Providers | 162 | 14.93% |
| Categories | 848 | 78.16% |
| Social Media | 952 | 87.74% |
Coverage reflects detectability from public website analysis. Payment providers and shipping carriers are identified from checkout pages and shipping widgets. Stores using off-site payment flows or custom shipping integrations may not be detected. Actual adoption rates are higher than shown.
Market Intelligence
On-demand market analysis
Self-service access to market data and insights
- Search and segment stores by any criteria
- API integration for automated workflows
- Periodic index updates
- Market sizing and segmentation
Strategic Intelligence
Custom research and competitive analysis
Tailored intelligence for strategic decisions
- Custom market reports and analysis
- Competitive landscape monitoring
- Direct support from the founder
- Flexible licensing and enterprise pricing
Market Intelligence
Understand the Adjust e-commerce landscape:
Analyze 955 verified e-commerce stores on Adjust - technology adoption, market share, competitive positioning.
- Track Competitive Shifts
-
Monitor platform migrations, technology adoption, and market share changes across Adjust e-commerce.
- Size Your Addressable Market
-
Segment stores by country, platform, category, PSP, carrier, technology, and merchant-size signals to quantify your market opportunity.
- Monitor Adoption Trends
-
Identify which payment providers, shipping carriers, and platforms are gaining or losing traction.
Data Access
- Interactive search and filtering via web app
- REST API for programmatic access and automation
- Index updates; historical datasets by agreement
Use Cases
- Competitive intelligence and market sizing
- Technology adoption and platform migration analysis
- Sales prospecting and account-based targeting
- Investment research and due diligence
Frequently Asked Questions
- What data is included in the Adjust e-commerce intelligence?
-
We track 955 verified Adjust e-commerce stores whose profiles can include: e-commerce platform, product counts, categories, payment providers, shipping carriers, technology stack, merchant-size signals, and available business contact fields.
- How is the data collected and how often is it updated?
-
We rebuild the searchable index typically every 2–4 weeks. Observation dates vary by source and field; a rebuild does not mean every website was observed again. This public report has its own publication date and may use an older snapshot than the live catalog. Coverage varies by field and market. A missing payment or carrier signal means we did not detect it, not that the merchant does not use it.
- How do I access the data?
-
Self-service plans give you instant access through our web app and REST API. You can search, filter, and segment stores interactively or integrate programmatically into your workflows. View plans →
- Can I filter by specific segments?
-
Yes. You can segment by country, platform, product category, payment provider, shipping carrier, technology stack, store age, cross-border signals, and merchant-size bands. Some advanced signals are plan-gated, and the same field contract is used by the web app, exports, and API.
- Do you offer enterprise or custom licensing?
-
Yes. For large-scale data needs, custom market reports, or dedicated support, contact us to discuss enterprise pricing.
Social Media Usage
Facebook accounts for 29.5% of displayed detection occurrences (831 occurrences) , followed by Instagram (28.9%) and YouTube (25.2%) .
Base: 2,819 social-platform detection occurrences in the displayed ranking, from active stores. One store can contribute multiple occurrences. These percentages are not the share of unique stores or all detections.
Links and embeds detected on public pages; private/hidden profiles not counted.
Top 10 Social Platforms
831 occurrences
816 occurrences
709 occurrences
112 occurrences
102 occurrences
97 occurrences
60 occurrences
44 occurrences
44 occurrences
4 occurrences
Visual Distribution
831 occurrences
816 occurrences
709 occurrences
112 occurrences
102 occurrences
97 occurrences
60 occurrences
44 occurrences
44 occurrences
4 occurrences