AddToAny Technology Adoption in E-commerce

Discover 20.7k verified e-commerce stores using AddToAny. Analyze technology adoption, market trends, integration patterns, and business insights.

Detected across 49.9k domains. 20.7k verified as active stores with physical delivery.

· · Next full refresh: April 2026

20.7k verified active stores out of 49.9k detected · 41.4% verification rate

E-commerce Platforms Distribution

WooCommerce leads with 62.8% of stores with physical delivery (12,939 stores) , followed by Custom (17.0%) and Magento (14.9%) .

Note: This distribution covers only stores selling physical products with active shopping carts and physical product shipping. Digital products, services, and non-transactional sites are excluded. All stores are verified by our proprietary AI model to ensure accurate e-commerce classification.

Top 10 Platforms (Physical Delivery)

12,939 stores

Custom 17.0%

3,513 stores

Magento 14.9%

3,064 stores

586 stores

188 stores

159 stores

51 stores

30 stores

23 stores

16 stores

Visual Distribution

Distribution of top 10 platforms by stores with physical delivery (March 2026)
E-commerce platforms distribution for stores with physical delivery in AddToAny
Platform Stores with Physical Delivery Percentage
WooCommerce 12939 62.78%
Custom 3513 17.05%
Magento 3064 14.87%
Loja Integrada 586 2.84%
Welcart 188 0.91%
OpenCart 159 0.77%
Shopify 51 0.25%
Drupal Commerce 30 0.15%
PrestaShop 23 0.11%
EasyDigitalDownloads 16 0.08%
JoomShopping 12 0.06%
MakeShop 9 0.04%
WooCommerce, EasyDigitalDownloads 8 0.04%
EasyDigitalDownloads, WooCommerce 7 0.03%
osCommerce 5 0.02%

Categories Distribution

Health & Beauty leads with 17.4% of all stores (2,873 stores) , followed by Clothing & Accessories (16.8%) and Electronics & Technology (12.6%) .

Base: 16,512 AI-verified stores with physical delivery and detected product categories (79.9% of all verified stores). Percentages show share of stores within each category.

Top 10 Categories

Health & Beauty 17.4%

2,873 stores

Clothing & Accessories 16.8%

2,767 stores

Electronics & Technology 12.6%

2,083 stores

Food & Beverages 11.1%

1,828 stores

Home & Garden 8.5%

1,408 stores

Furniture & Home Decor 6.9%

1,138 stores

Jewelry & Watches 6.1%

1,011 stores

Arts & Entertainment 3.2%

523 stores

Vehicles & Parts 3.1%

519 stores

Gifts & Special Occasions 3.0%

496 stores

Visual Distribution

Distribution of top 10 AddToAny store categories (March 2026)
Distribution of categories in AddToAny e-commerce stores
Category Number of Stores Percentage
Health & Beauty 2873 17.40%
Clothing & Accessories 2767 16.76%
Electronics & Technology 2083 12.62%
Food & Beverages 1828 11.07%
Home & Garden 1408 8.53%
Furniture & Home Decor 1138 6.89%
Jewelry & Watches 1011 6.12%
Arts & Entertainment 523 3.17%
Vehicles & Parts 519 3.14%
Gifts & Special Occasions 496 3.00%
Business & Industrial 475 2.88%
Tools & Hardware 441 2.67%
Sporting Goods & Outdoor Gear 410 2.48%
Pets & Pet Supplies 275 1.67%
Toys & Games 265 1.60%

Payment Providers Distribution

PayPal leads with 33.4% among AI-verified physical stores (3,091 stores) , followed by MasterCard (12.6%) and American Express (10.4%) .

Base: 9,614 AI-verified physical stores with detectable payment providers (19.3% coverage of all stores). Percentages show share of detected provider instances (stores may use multiple providers).

Detected from checkout/payment scripts and provider tags; off-site/manual payments excluded where undetectable.

Top 10 Payment Providers

PayPal 33.4%

3,091 stores

1,165 stores

962 stores

816 stores

VISA 8.3%

766 stores

571 stores

JCB 5.6%

514 stores

236 stores

227 stores

225 stores

Visual Distribution

Distribution of top 10 AddToAny payment providers (March 2026)
Distribution of payment providers in AddToAny e-commerce stores
Payment Provider Store Count Market Share
PayPal 3091 33.42%
MasterCard 1165 12.60%
American Express 962 10.40%
Stripe Connect 816 8.82%
VISA 766 8.28%
Boleto 571 6.17%
JCB 514 5.56%
Apple Pay 236 2.55%
Klarna 227 2.45%
Google Pay 225 2.43%
Bolt 171 1.85%
Hipercard 166 1.79%
Mercado Pago 137 1.48%
Amazon Pay 130 1.41%
Bancontact 72 0.78%

Shipping Carriers Distribution

UPS leads with 22.9% among AI-verified physical stores (2,340 stores) , followed by FedEx (19.6%) and USPS (17.2%) .

Base: 7,540 AI-verified physical stores with detectable shipping carriers (15.1% coverage of all stores). Percentages show share of detected carrier instances (stores may use multiple carriers).

Detected from checkout/shipping pages and shipment widgets; cross-border carriers included where visible.

Top 10 Shipping Carriers

UPS 22.9%

2,340 stores

FedEx 19.6%

2,007 stores

USPS 17.2%

1,756 stores

1,023 stores

DHL 6.8%

691 stores

579 stores

Estes 3.8%

390 stores

DPD 2.6%

265 stores

GLS 2.4%

241 stores

TNT 2.1%

212 stores

Visual Distribution

Distribution of top 10 AddToAny shipping carriers (March 2026)
Distribution of shipping carriers in AddToAny e-commerce stores
Shipping Carrier Store Count Market Share
UPS 2340 22.87%
FedEx 2007 19.61%
USPS 1756 17.16%
Canada Post 1023 10.00%
DHL 691 6.75%
Correios 579 5.66%
Estes 390 3.81%
DPD 265 2.59%
GLS 241 2.36%
TNT 212 2.07%
Royal Mail 208 2.03%
Colissimo 151 1.48%
Correos 130 1.27%
Hermes 123 1.20%
La Poste 117 1.14%

Store Launch Timeline

Over the past 12 months, 2,997 new stores were launched in AddToAny , with the highest activity in 2026-02 (159 stores) , demonstrating ongoing growth in the e-commerce market.

Last 12 Months

2026-02 5.3%

159 stores launched

2026-01 7.2%

217 stores launched

2025-12 7.1%

212 stores launched

2025-11 7.7%

230 stores launched

2025-10 9.5%

284 stores launched

2025-09 8.6%

258 stores launched

2025-08 8.7%

260 stores launched

2025-07 9.4%

283 stores launched

2025-06 11.1%

334 stores launched

2025-05 9.3%

280 stores launched

2025-04 8.6%

258 stores launched

2025-03 7.4%

222 stores launched

Monthly Trend

Monthly store launches in AddToAny (March 2026)
Monthly store launches in AddToAny over the past 12 months
Month Stores Launched Percentage
2026-02 159 5.31%
2026-01 217 7.24%
2025-12 212 7.07%
2025-11 230 7.67%
2025-10 284 9.48%
2025-09 258 8.61%
2025-08 260 8.68%
2025-07 283 9.44%
2025-06 334 11.14%
2025-05 280 9.34%
2025-04 258 8.61%
2025-03 222 7.41%

Active Stores by Launch Year

Currently, 20,492 active stores in AddToAny are tracked in our database , with the most stores launched in 2026 (376 stores still active) . This shows the distribution of currently active stores by their original launch year.

Active Stores by Launch Year

2026 1.8%

376 active stores

2025 14.5%

2,970 active stores

2024 8.5%

1,749 active stores

2023 7.0%

1,428 active stores

2022 6.6%

1,353 active stores

2021 7.9%

1,624 active stores

2020 7.9%

1,622 active stores

2019 5.9%

1,200 active stores

2018 5.8%

1,198 active stores

2017 5.3%

1,090 active stores

2016 2.9%

597 active stores

2015 2.5%

507 active stores

2014 2.5%

521 active stores

2013 3.0%

616 active stores

2012 2.0%

409 active stores

Distribution by Launch Year

Active stores in AddToAny by original launch year (March 2026)
Active stores in AddToAny by launch year
Launch Year Active Stores Percentage
2026 376 1.83%
2025 2970 14.49%
2024 1749 8.54%
2023 1428 6.97%
2022 1353 6.60%
2021 1624 7.93%
2020 1622 7.92%
2019 1200 5.86%
2018 1198 5.85%
2017 1090 5.32%
2016 597 2.91%
2015 507 2.47%
2014 521 2.54%
2013 616 3.01%
2012 409 2.00%
2011 438 2.14%
2010 376 1.83%
2009 306 1.49%
2008 255 1.24%
2007 290 1.42%
2006 205 1.00%
2005 155 0.76%
2004 214 1.04%
2003 176 0.86%
2002 174 0.85%
2001 202 0.99%
2000 167 0.81%
1999 120 0.59%
1998 75 0.37%
1997 48 0.23%
1996 27 0.13%
1995 4 0.02%

Social Media Usage

Facebook leads with 30.0% among stores with at least one detectable social profile (11,049 stores) , followed by Instagram (27.6%) and YouTube (10.0%) .

Base: 35,823 stores with any detectable social profile (71.7% of all stores). Percentages show share of detected platform instances (stores may use multiple platforms).

Links and embeds detected on public pages; private/hidden profiles not counted.

Top 10 Social Platforms

Facebook 30.0%

11,049 stores

Instagram 27.6%

10,181 stores

YouTube 10.0%

3,702 stores

Twitter 8.6%

3,186 stores

WhatsApp 7.1%

2,612 stores

LinkedIn 5.2%

1,917 stores

Pinterest 4.4%

1,638 stores

TikTok 3.6%

1,319 stores

X 3.3%

1,227 stores

Vimeo 0.2%

57 stores

Visual Distribution

Distribution of social media platforms in AddToAny (March 2026)
Distribution of social media platforms in AddToAny e-commerce stores
Social Platform Store Count Market Share
Facebook 11049 29.95%
Instagram 10181 27.60%
YouTube 3702 10.04%
Twitter 3186 8.64%
WhatsApp 2612 7.08%
LinkedIn 1917 5.20%
Pinterest 1638 4.44%
TikTok 1319 3.58%
X 1227 3.33%
Vimeo 57 0.15%

Geographic Distribution

United States leads with 26.0% (4,099 AI-verified stores) , followed by Brazil (14.0%) and Japan (9.3%) .

Base: 15,776 AI-verified stores across 20 countries. Percentages show share among AI-verified stores.

Top 10 Countries

4,099 AI-verified stores

Brazil 14.0%

2,212 AI-verified stores

Japan 9.3%

1,473 AI-verified stores

India 5.6%

881 AI-verified stores

775 AI-verified stores

Italy 4.9%

769 AI-verified stores

747 AI-verified stores

632 AI-verified stores

Spain 3.9%

611 AI-verified stores

China 3.8%

601 AI-verified stores

Visual Distribution

Geographic distribution of stores using AddToAny (March 2026)
Geographic distribution of stores using AddToAny
Country AI-Verified Store Count Market Share
United States 4099 25.98%
Brazil 2212 14.02%
Japan 1473 9.34%
India 881 5.58%
United Kingdom 775 4.91%
Italy 769 4.87%
Taiwan 747 4.74%
France 632 4.01%
Spain 611 3.87%
China 601 3.81%
Germany 402 2.55%
Russia 395 2.50%
Australia 337 2.14%
Vietnam 334 2.12%
Netherlands 326 2.07%
Canada 305 1.93%
Indonesia 254 1.61%
Greece 212 1.34%
Israel 210 1.33%
South Africa 201 1.27%

Data Coverage

Field Rows count Coverage
Website 49.9k 100.00%
Emails 29.1k 58.20%
Phones 14.2k 28.35%
Ecommerce platform 49.8k 99.66%
Couriers 7.5k 15.10%
Payment Providers 9.6k 19.25%
Categories 19.1k 38.33%
Social Media 35.8k 71.74%

Coverage reflects detectability from public website analysis. Payment providers and shipping carriers are identified from checkout pages and shipping widgets. Stores using off-site payment flows or custom shipping integrations may not be detected. Actual adoption rates are higher than shown.

Market Intelligence

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  • Monthly data refreshes
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Custom research and competitive analysis

Tailored intelligence for strategic decisions

  • Custom market reports and analysis
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Market Intelligence

Understand the AddToAny e-commerce landscape:

Analyze 20.7k verified e-commerce stores on AddToAny - technology adoption, market share, competitive positioning.

Track Competitive Shifts

Monitor platform migrations, technology adoption, and market share changes across AddToAny e-commerce.

Explore Data

Size Your Addressable Market

Segment stores by platform, category, traffic tier, and payment infrastructure to quantify your market opportunity.

Explore Data

Monitor Adoption Trends

Identify which payment providers, shipping carriers, and platforms are gaining or losing traction.

Explore Data

Data Access

  • Interactive search and filtering via web app
  • REST API for programmatic access and automation
  • Monthly data refreshes with historical tracking

Use Cases

  • Competitive intelligence and market sizing
  • Technology adoption and platform migration analysis
  • Sales prospecting and account-based targeting
  • Investment research and due diligence

Frequently Asked Questions

What data is included in the AddToAny e-commerce intelligence?

We track 20.7k verified AddToAny e-commerce stores with 50+ data points per store: e-commerce platform, product counts, categories, payment providers, shipping carriers, estimated traffic, technology stack, and verified business contacts.

How is the data collected and how often is it updated?

We continuously crawl 300M+ domains using proprietary web crawlers, AI classification, and technology fingerprinting. The database is refreshed monthly, so you always work with current market data.

How do I access the data?

Self-service plans give you instant access through our web app and REST API. You can search, filter, and segment stores interactively or integrate programmatically into your workflows. View plans →

Can I filter by specific segments?

Yes. You can segment by country, platform, store size, product category, payment provider, shipping carrier, traffic tier, and more. All filtering is available through both the web app and API.

Do you offer enterprise or custom licensing?

Yes. For large-scale data needs, custom market reports, or dedicated support, contact us to discuss enterprise pricing.

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