AddToAny Technology Adoption in E-commerce

Discover 22.9k verified e-commerce stores using AddToAny. Analyze technology adoption, market trends, integration patterns, and business insights.

Detected across 53.2k domains. 22.9k verified as active stores with physical delivery.

· · Next full refresh: May 2026

22.9k verified active stores out of 53.2k detected · 43.2% verification rate

E-commerce Platforms Distribution

WooCommerce leads with 56.6% of stores with physical delivery (12,885 stores) , followed by Custom (20.8%) and Magento (13.2%) .

Note: This distribution covers only stores selling physical products with active shopping carts and physical product shipping. Digital products, services, and non-transactional sites are excluded. All stores are verified by our proprietary AI model to ensure accurate e-commerce classification.

Top 10 Platforms (Physical Delivery)

12,885 stores

Custom 20.8%

4,739 stores

Magento 13.2%

3,001 stores

977 stores

567 stores

167 stores

165 stores

47 stores

46 stores

Visual Distribution

Distribution of top 10 platforms by stores with physical delivery (April 2026)
E-commerce platforms distribution for stores with physical delivery in AddToAny
Platform Stores with Physical Delivery Percentage
WooCommerce 12885 56.61%
Custom 4739 20.82%
Magento 3001 13.18%
Fácil Zap 977 4.29%
Loja Integrada 567 2.49%
Welcart 167 0.73%
OpenCart 165 0.72%
NEWPAGES Merchant System 62 0.27%
VirtueMart 47 0.21%
Shopify 46 0.20%
Drupal Commerce 28 0.12%
PrestaShop 23 0.10%
2cshop 22 0.10%
Virtacart 18 0.08%
WooCommerce, Stock Manager Advance (SMA) with Shop Module 16 0.07%

Categories Distribution

Health & Beauty leads with 21.9% of all stores (4,429 stores) , followed by Clothing & Accessories (13.5%) and Food & Beverages (10.6%) .

Base: 20,237 AI-verified stores with physical delivery and detected product categories (88.2% of all verified stores). Percentages show share of stores within each category.

Top 10 Categories

Health & Beauty 21.9%

4,429 stores

Clothing & Accessories 13.5%

2,736 stores

Food & Beverages 10.6%

2,138 stores

Home & Garden 7.3%

1,482 stores

Electronics & Technology 7.2%

1,460 stores

Furniture & Home Decor 6.2%

1,258 stores

Sporting Goods & Outdoor Gear 5.3%

1,064 stores

Arts & Entertainment 4.7%

947 stores

Business & Industrial 4.6%

941 stores

Jewelry & Watches 4.2%

853 stores

Visual Distribution

Distribution of top 10 AddToAny store categories (April 2026)
Distribution of categories in AddToAny e-commerce stores
Category Number of Stores Percentage
Health & Beauty 4429 21.89%
Clothing & Accessories 2736 13.52%
Food & Beverages 2138 10.56%
Home & Garden 1482 7.32%
Electronics & Technology 1460 7.21%
Furniture & Home Decor 1258 6.22%
Sporting Goods & Outdoor Gear 1064 5.26%
Arts & Entertainment 947 4.68%
Business & Industrial 941 4.65%
Jewelry & Watches 853 4.22%
Tools & Hardware 683 3.38%
Toys & Games 676 3.34%
Gifts & Special Occasions 644 3.18%
Vehicles & Parts 538 2.66%
Books & Media 388 1.92%

Payment Providers Distribution

PayPal leads with 33.9% among AI-verified physical stores (3,279 stores) , followed by MasterCard (12.6%) and American Express (10.4%) .

Base: 10,111 AI-verified physical stores with detectable payment providers (19.0% coverage of all stores). Percentages show share of detected provider instances (stores may use multiple providers).

Detected from checkout/payment scripts and provider tags; off-site/manual payments excluded where undetectable.

Top 10 Payment Providers

PayPal 33.9%

3,279 stores

1,221 stores

1,006 stores

914 stores

VISA 8.0%

776 stores

566 stores

JCB 5.3%

515 stores

224 stores

217 stores

213 stores

Visual Distribution

Distribution of top 10 AddToAny payment providers (April 2026)
Distribution of payment providers in AddToAny e-commerce stores
Payment Provider Store Count Market Share
PayPal 3279 33.93%
MasterCard 1221 12.64%
American Express 1006 10.41%
Stripe Connect 914 9.46%
VISA 776 8.03%
Boleto 566 5.86%
JCB 515 5.33%
Apple Pay 224 2.32%
Google Pay 217 2.25%
Hipercard 213 2.20%
Klarna 204 2.11%
Bolt 178 1.84%
Amazon Pay 136 1.41%
Mercado Pago 130 1.35%
BitCoin 84 0.87%

Shipping Carriers Distribution

UPS leads with 23.7% among AI-verified physical stores (2,336 stores) , followed by FedEx (20.2%) and USPS (17.9%) .

Base: 7,493 AI-verified physical stores with detectable shipping carriers (14.1% coverage of all stores). Percentages show share of detected carrier instances (stores may use multiple carriers).

Detected from checkout/shipping pages and shipment widgets; cross-border carriers included where visible.

Top 10 Shipping Carriers

UPS 23.7%

2,336 stores

FedEx 20.2%

1,992 stores

USPS 17.9%

1,760 stores

1,030 stores

DHL 6.5%

639 stores

571 stores

DPD 2.6%

252 stores

GLS 2.3%

224 stores

205 stores

TNT 1.8%

176 stores

Visual Distribution

Distribution of top 10 AddToAny shipping carriers (April 2026)
Distribution of shipping carriers in AddToAny e-commerce stores
Shipping Carrier Store Count Market Share
UPS 2336 23.70%
FedEx 1992 20.21%
USPS 1760 17.86%
Canada Post 1030 10.45%
DHL 639 6.48%
Correios 571 5.79%
DPD 252 2.56%
GLS 224 2.27%
Royal Mail 205 2.08%
TNT 176 1.79%
Colissimo 159 1.61%
Correos 146 1.48%
Estes 137 1.39%
La Poste 124 1.26%
Hermes 106 1.08%

Store Launch Timeline

Over the past 12 months, 3,072 new stores were launched in AddToAny , with the highest activity in 2026-03 (257 stores) , demonstrating ongoing growth in the e-commerce market.

Last 12 Months

2026-03 8.4%

257 stores launched

2026-02 5.7%

174 stores launched

2026-01 7.4%

228 stores launched

2025-12 7.0%

214 stores launched

2025-11 7.6%

235 stores launched

2025-10 9.3%

287 stores launched

2025-09 8.4%

259 stores launched

2025-08 8.5%

260 stores launched

2025-07 9.9%

305 stores launched

2025-06 13.3%

408 stores launched

2025-05 9.8%

301 stores launched

2025-04 4.7%

144 stores launched

Monthly Trend

Monthly store launches in AddToAny (April 2026)
Monthly store launches in AddToAny over the past 12 months
Month Stores Launched Percentage
2026-03 257 8.37%
2026-02 174 5.66%
2026-01 228 7.42%
2025-12 214 6.97%
2025-11 235 7.65%
2025-10 287 9.34%
2025-09 259 8.43%
2025-08 260 8.46%
2025-07 305 9.93%
2025-06 408 13.28%
2025-05 301 9.80%
2025-04 144 4.69%

Active Stores by Launch Year

Currently, 22,514 active stores in AddToAny are tracked in our database , with the most stores launched in 2026 (662 stores still active) . This shows the distribution of currently active stores by their original launch year.

Active Stores by Launch Year

2026 2.9%

662 active stores

2025 13.6%

3,064 active stores

2024 9.4%

2,119 active stores

2023 6.6%

1,484 active stores

2022 6.4%

1,446 active stores

2021 7.7%

1,744 active stores

2020 7.6%

1,704 active stores

2019 6.0%

1,360 active stores

2018 5.8%

1,297 active stores

2017 5.5%

1,233 active stores

2016 3.3%

747 active stores

2015 2.9%

651 active stores

2014 2.7%

616 active stores

2013 2.9%

661 active stores

2012 1.9%

431 active stores

Distribution by Launch Year

Active stores in AddToAny by original launch year (April 2026)
Active stores in AddToAny by launch year
Launch Year Active Stores Percentage
2026 662 2.94%
2025 3064 13.61%
2024 2119 9.41%
2023 1484 6.59%
2022 1446 6.42%
2021 1744 7.75%
2020 1704 7.57%
2019 1360 6.04%
2018 1297 5.76%
2017 1233 5.48%
2016 747 3.32%
2015 651 2.89%
2014 616 2.74%
2013 661 2.94%
2012 431 1.91%
2011 446 1.98%
2010 376 1.67%
2009 309 1.37%
2008 278 1.23%
2007 291 1.29%
2006 213 0.95%
2005 147 0.65%
2004 220 0.98%
2003 176 0.78%
2002 175 0.78%
2001 206 0.91%
2000 175 0.78%
1999 128 0.57%
1998 72 0.32%
1997 49 0.22%
1996 30 0.13%
1995 4 0.02%

Social Media Usage

Facebook leads with 29.0% among stores with at least one detectable social profile (12,946 stores) , followed by Instagram (27.8%) and YouTube (11.9%) .

Base: 38,895 stores with any detectable social profile (73.1% of all stores). Percentages show share of detected platform instances (stores may use multiple platforms).

Links and embeds detected on public pages; private/hidden profiles not counted.

Top 10 Social Platforms

Facebook 29.0%

12,946 stores

Instagram 27.8%

12,426 stores

YouTube 11.9%

5,324 stores

Twitter 7.1%

3,174 stores

Pinterest 7.1%

3,173 stores

WhatsApp 7.0%

3,124 stores

LinkedIn 4.2%

1,878 stores

TikTok 3.0%

1,323 stores

X 2.8%

1,260 stores

Vimeo 0.1%

55 stores

Visual Distribution

Distribution of social media platforms in AddToAny (April 2026)
Distribution of social media platforms in AddToAny e-commerce stores
Social Platform Store Count Market Share
Facebook 12946 28.97%
Instagram 12426 27.81%
YouTube 5324 11.92%
Twitter 3174 7.10%
Pinterest 3173 7.10%
WhatsApp 3124 6.99%
LinkedIn 1878 4.20%
TikTok 1323 2.96%
X 1260 2.82%
Vimeo 55 0.12%

Geographic Distribution

United States leads with 22.4% (3,863 AI-verified stores) , followed by Brazil (15.5%) and Italy (10.2%) .

Base: 17,228 AI-verified stores across 20 countries. Percentages show share among AI-verified stores.

Top 10 Countries

3,863 AI-verified stores

Brazil 15.5%

2,671 AI-verified stores

Italy 10.2%

1,763 AI-verified stores

Japan 9.6%

1,653 AI-verified stores

India 5.1%

882 AI-verified stores

779 AI-verified stores

683 AI-verified stores

678 AI-verified stores

Spain 3.9%

671 AI-verified stores

China 2.8%

479 AI-verified stores

Visual Distribution

Geographic distribution of stores using AddToAny (April 2026)
Geographic distribution of stores using AddToAny
Country AI-Verified Store Count Market Share
United States 3863 22.42%
Brazil 2671 15.50%
Italy 1763 10.23%
Japan 1653 9.59%
India 882 5.12%
United Kingdom 779 4.52%
Taiwan 683 3.96%
France 678 3.94%
Spain 671 3.89%
China 479 2.78%
Germany 441 2.56%
Vietnam 411 2.39%
Russia 366 2.12%
Australia 346 2.01%
Netherlands 311 1.81%
Canada 289 1.68%
Indonesia 285 1.65%
Greece 222 1.29%
South Africa 220 1.28%
Mexico 215 1.25%

Data Coverage

Field Rows count Coverage
Website 53.2k 100.00%
Emails 30.2k 56.77%
Phones 14.9k 28.08%
Ecommerce platform 52.8k 99.29%
Couriers 7.5k 14.09%
Payment Providers 10.1k 19.01%
Categories 22.4k 42.06%
Social Media 38.9k 73.14%

Coverage reflects detectability from public website analysis. Payment providers and shipping carriers are identified from checkout pages and shipping widgets. Stores using off-site payment flows or custom shipping integrations may not be detected. Actual adoption rates are higher than shown.

Market Intelligence

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Market Intelligence

Understand the AddToAny e-commerce landscape:

Analyze 22.9k verified e-commerce stores on AddToAny - technology adoption, market share, competitive positioning.

Track Competitive Shifts

Monitor platform migrations, technology adoption, and market share changes across AddToAny e-commerce.

Explore Data

Size Your Addressable Market

Segment stores by platform, category, traffic tier, and payment infrastructure to quantify your market opportunity.

Explore Data

Monitor Adoption Trends

Identify which payment providers, shipping carriers, and platforms are gaining or losing traction.

Explore Data

Data Access

  • Interactive search and filtering via web app
  • REST API for programmatic access and automation
  • Monthly data refreshes with historical tracking

Use Cases

  • Competitive intelligence and market sizing
  • Technology adoption and platform migration analysis
  • Sales prospecting and account-based targeting
  • Investment research and due diligence

Frequently Asked Questions

What data is included in the AddToAny e-commerce intelligence?

We track 22.9k verified AddToAny e-commerce stores with 50+ data points per store: e-commerce platform, product counts, categories, payment providers, shipping carriers, estimated traffic, technology stack, and verified business contacts.

How is the data collected and how often is it updated?

We continuously crawl 300M+ domains using proprietary web crawlers, AI classification, and technology fingerprinting. The database is refreshed monthly, so you always work with current market data.

How do I access the data?

Self-service plans give you instant access through our web app and REST API. You can search, filter, and segment stores interactively or integrate programmatically into your workflows. View plans →

Can I filter by specific segments?

Yes. You can segment by country, platform, store size, product category, payment provider, shipping carrier, traffic tier, and more. All filtering is available through both the web app and API.

Do you offer enterprise or custom licensing?

Yes. For large-scale data needs, custom market reports, or dedicated support, contact us to discuss enterprise pricing.

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