AddToAny Technology Adoption in E-commerce
Discover 20.3k verified e-commerce stores using AddToAny. Analyze technology adoption, market trends, integration patterns, and business insights.
Detected across 46.1k domains. 20.3k verified as active stores with physical delivery.
This is a public report preview. Use the catalog, exports or API for account lists. Fields depend on your plan; coverage varies by merchant.
20.3k verified active stores out of 46.1k detected · 44.0% verification rate
E-commerce Platforms Distribution
WooCommerce stores with 58.4% of stores with physical delivery (11,874 stores) , followed by Custom (21.2%) and Magento (10.1%) .
Base: 20,318 active verified stores, including those without a detected platform. Rankings show leading platform combinations; displayed percentages need not sum to 100%. Digital products, services, and non-transactional sites are excluded. All stores are verified by our proprietary AI model to ensure accurate e-commerce classification.
Top 10 Platforms (Physical Delivery)
11,874 stores
4,312 stores
2,056 stores
922 stores
508 stores
178 stores
160 stores
44 stores
39 stores
28 stores
Visual Distribution
11,874 stores
4,312 stores
2,056 stores
922 stores
508 stores
178 stores
160 stores
44 stores
39 stores
28 stores
| Platform | Stores with Physical Delivery | Percentage |
|---|---|---|
| WooCommerce | 11874 | 58.44% |
| Custom | 4312 | 21.22% |
| Magento | 2056 | 10.12% |
| Fácil Zap | 922 | 4.54% |
| Loja Integrada | 508 | 2.50% |
| OpenCart | 178 | 0.88% |
| Welcart | 160 | 0.79% |
| VirtueMart | 44 | 0.22% |
| Shopify | 39 | 0.19% |
| 2cshop | 28 | 0.14% |
Show broader dataset (all e-commerce signals)
Websites with E-commerce Signals
WooCommerce holds 79.2% share of detected AddToAny e-commerce signals (36,563) , with Custom at 9.3% and Magento at 4.7% (June 2026) .
Base: 46,143 domains in this report's signal population, including domains without a detected platform. This is not a store count: it can include redirects and non-transactional sites. Displayed percentages need not sum to 100%.
Top 10 Platforms (All Signals)
36,563 websites
4,312 websites
2,182 websites
1,007 websites
524 websites
229 websites
257 websites
71 websites
61 websites
28 websites
Visual Distribution
36,563 websites
4,312 websites
2,182 websites
1,007 websites
524 websites
229 websites
257 websites
71 websites
61 websites
28 websites
| Platform | Websites with Signals | Percentage |
|---|---|---|
| WooCommerce | 36563 | 79.24% |
| Custom | 4312 | 9.34% |
| Magento | 2182 | 4.73% |
| Fácil Zap | 1007 | 2.18% |
| Loja Integrada | 524 | 1.14% |
| OpenCart | 229 | 0.50% |
| Welcart | 257 | 0.56% |
| VirtueMart | 71 | 0.15% |
| Shopify | 61 | 0.13% |
| 2cshop | 28 | 0.06% |
Categories Distribution
Health & Beauty stores with 19.2% of all stores (3,893 stores) , followed by Clothing & Accessories (12.6%) and Food & Beverages (9.9%) .
Base: 20,318 active verified stores, including stores without a detected category. Percentages use this full population, not only the displayed categories.
Top 10 Categories
3,893 stores
2,558 stores
2,016 stores
1,279 stores
1,192 stores
950 stores
868 stores
863 stores
859 stores
748 stores
Visual Distribution
3,893 stores
2,558 stores
2,016 stores
1,279 stores
1,192 stores
950 stores
868 stores
863 stores
859 stores
748 stores
| Category | Number of Stores | Percentage |
|---|---|---|
| Health & Beauty | 3893 | 19.16% |
| Clothing & Accessories | 2558 | 12.59% |
| Food & Beverages | 2016 | 9.92% |
| Home & Garden | 1279 | 6.29% |
| Electronics & Technology | 1192 | 5.87% |
| Sporting Goods & Outdoor Gear | 950 | 4.68% |
| Furniture & Home Decor | 868 | 4.27% |
| Arts & Entertainment | 863 | 4.25% |
| Business & Industrial | 859 | 4.23% |
| Jewelry & Watches | 748 | 3.68% |
Payment Providers Distribution
PayPal accounts for 30.9% of displayed detection occurrences (2,380 occurrences) , followed by MasterCard (14.4%) and American Express (11.8%) .
Base: 7,692 provider detection occurrences in the displayed ranking, from active stores. One store can contribute multiple occurrences. These percentages are not the share of unique stores or all detections.
Detected from checkout/payment scripts and provider tags; off-site/manual payments excluded where undetectable.
Top 10 Payment Providers
2,380 occurrences
1,110 occurrences
909 occurrences
877 occurrences
753 occurrences
520 occurrences
498 occurrences
233 occurrences
206 occurrences
206 occurrences
Visual Distribution
2,380 occurrences
1,110 occurrences
909 occurrences
877 occurrences
753 occurrences
520 occurrences
498 occurrences
233 occurrences
206 occurrences
206 occurrences
| Payment Provider | Detection Occurrences | Share of Displayed Occurrences |
|---|---|---|
| PayPal | 2380 | 30.94% |
| MasterCard | 1110 | 14.43% |
| American Express | 909 | 11.82% |
| Stripe Connect | 877 | 11.40% |
| VISA | 753 | 9.79% |
| Boleto | 520 | 6.76% |
| JCB | 498 | 6.47% |
| Apple Pay | 233 | 3.03% |
| Google Pay | 206 | 2.68% |
| Klarna | 206 | 2.68% |
Shipping Carriers Distribution
UPS accounts for 23.1% of displayed detection occurrences (1,345 occurrences) , followed by FedEx (17.7%) and USPS (15.8%) .
Base: 5,814 carrier detection occurrences in the displayed ranking, from active stores. One store can contribute multiple occurrences. These percentages are not the share of unique stores or all detections.
Detected from checkout/shipping pages and shipment widgets; cross-border carriers included where visible.
Top 10 Shipping Carriers
1,345 occurrences
1,031 occurrences
920 occurrences
558 occurrences
549 occurrences
435 occurrences
349 occurrences
228 occurrences
204 occurrences
195 occurrences
Visual Distribution
1,345 occurrences
1,031 occurrences
920 occurrences
558 occurrences
549 occurrences
435 occurrences
349 occurrences
228 occurrences
204 occurrences
195 occurrences
| Shipping Carrier | Detection Occurrences | Share of Displayed Occurrences |
|---|---|---|
| UPS | 1345 | 23.13% |
| FedEx | 1031 | 17.73% |
| USPS | 920 | 15.82% |
| Correios | 558 | 9.60% |
| DHL | 549 | 9.44% |
| Canada Post | 435 | 7.48% |
| Estes | 349 | 6.00% |
| DPD | 228 | 3.92% |
| GLS | 204 | 3.51% |
| Royal Mail | 195 | 3.35% |
Store Launch Timeline
Over the past 12 months, 2,358 new stores were launched in AddToAny , with the highest activity in 2026-05 (170 stores) , demonstrating ongoing growth in the e-commerce market.
Last 12 Months
170 stores launched
203 stores launched
193 stores launched
146 stores launched
198 stores launched
180 stores launched
202 stores launched
220 stores launched
216 stores launched
225 stores launched
262 stores launched
143 stores launched
Monthly Trend
7.2% of last 12 months
8.6% of last 12 months
8.2% of last 12 months
6.2% of last 12 months
8.4% of last 12 months
7.6% of last 12 months
8.6% of last 12 months
9.3% of last 12 months
9.2% of last 12 months
9.5% of last 12 months
11.1% of last 12 months
6.1% of last 12 months
| Month | Stores Launched | Percentage |
|---|---|---|
| 2026-05 | 170 | 7.21% |
| 2026-04 | 203 | 8.61% |
| 2026-03 | 193 | 8.18% |
| 2026-02 | 146 | 6.19% |
| 2026-01 | 198 | 8.40% |
| 2025-12 | 180 | 7.63% |
| 2025-11 | 202 | 8.57% |
| 2025-10 | 220 | 9.33% |
| 2025-09 | 216 | 9.16% |
| 2025-08 | 225 | 9.54% |
| 2025-07 | 262 | 11.11% |
| 2025-06 | 143 | 6.06% |
Active Stores by Launch Year
Currently, 19,901 active stores in AddToAny are tracked in our database , with the most stores launched in 2026 (926 stores still active) . This shows the distribution of currently active stores by their original launch year.
Active Stores by Launch Year
926 active stores
2,397 active stores
1,762 active stores
1,298 active stores
1,251 active stores
1,536 active stores
1,524 active stores
1,191 active stores
1,172 active stores
1,118 active stores
685 active stores
600 active stores
567 active stores
576 active stores
363 active stores
Distribution by Launch Year
4.7% of tracked active stores
12.0% of tracked active stores
8.9% of tracked active stores
6.5% of tracked active stores
6.3% of tracked active stores
7.7% of tracked active stores
7.7% of tracked active stores
6.0% of tracked active stores
5.9% of tracked active stores
5.6% of tracked active stores
3.4% of tracked active stores
3.0% of tracked active stores
2.8% of tracked active stores
2.9% of tracked active stores
1.8% of tracked active stores
| Launch Year | Active Stores | Percentage |
|---|---|---|
| 2026 | 926 | 4.65% |
| 2025 | 2397 | 12.04% |
| 2024 | 1762 | 8.85% |
| 2023 | 1298 | 6.52% |
| 2022 | 1251 | 6.29% |
| 2021 | 1536 | 7.72% |
| 2020 | 1524 | 7.66% |
| 2019 | 1191 | 5.98% |
| 2018 | 1172 | 5.89% |
| 2017 | 1118 | 5.62% |
| 2016 | 685 | 3.44% |
| 2015 | 600 | 3.01% |
| 2014 | 567 | 2.85% |
| 2013 | 576 | 2.89% |
| 2012 | 363 | 1.82% |
Geographic Distribution
United States stores with 14.0% (2,850 active verified stores) , followed by Brazil (11.2%) and Italy (8.0%) .
Base: 20,318 active verified stores, including stores with unknown country. Percentages use the full population, not only the displayed countries.
Top 10 Countries
2,850 active verified stores
2,280 active verified stores
1,630 active verified stores
1,575 active verified stores
849 active verified stores
719 active verified stores
673 active verified stores
646 active verified stores
620 active verified stores
404 active verified stores
Visual Distribution
2,850 active verified stores
2,280 active verified stores
1,630 active verified stores
1,575 active verified stores
849 active verified stores
719 active verified stores
673 active verified stores
646 active verified stores
620 active verified stores
404 active verified stores
| Country | AI-Verified Store Count | Market Share |
|---|---|---|
| United States | 2850 | 14.03% |
| Brazil | 2280 | 11.22% |
| Italy | 1630 | 8.02% |
| Japan | 1575 | 7.75% |
| India | 849 | 4.18% |
| United Kingdom | 719 | 3.54% |
| Spain | 673 | 3.31% |
| Taiwan | 646 | 3.18% |
| France | 620 | 3.05% |
| China | 404 | 1.99% |
Featured Stores
A selection of notable and recently launched stores in this segment.
Notable Stores
A sample of well-known stores in this segment tracked by ShopRank.
Custom
Custom - Electronics & Technology
Custom
Custom
WooCommerce - Sporting Goods & Outdoor Gear
New Stores
Recently launched stores detected by ShopRank in the last full month.
WooCommerce - Food & Beverages
WooCommerce - Clothing & Accessories
Fácil Zap - Clothing & Accessories
WooCommerce - Arts & Entertainment
Magento - Furniture & Home Decor
Data Coverage
Coverage among all domains with this detected signal, including non-active profiles; not just active stores.
| Field | Rows count | Coverage |
|---|---|---|
| Website | 46.1k | 100.00% |
| Emails | 26.2k | 56.83% |
| Phones | 19.9k | 43.23% |
| Ecommerce platform | 45.8k | 99.28% |
| Couriers | 6.2k | 13.47% |
| Payment Providers | 8.6k | 18.61% |
| Categories | 19.8k | 42.83% |
| Social Media | 34.5k | 74.71% |
Coverage reflects detectability from public website analysis. Payment providers and shipping carriers are identified from checkout pages and shipping widgets. Stores using off-site payment flows or custom shipping integrations may not be detected. Actual adoption rates are higher than shown.
Market Intelligence
On-demand market analysis
Self-service access to market data and insights
- Search and segment stores by any criteria
- API integration for automated workflows
- Periodic index updates
- Market sizing and segmentation
Strategic Intelligence
Custom research and competitive analysis
Tailored intelligence for strategic decisions
- Custom market reports and analysis
- Competitive landscape monitoring
- Direct support from the founder
- Flexible licensing and enterprise pricing
Market Intelligence
Understand the AddToAny e-commerce landscape:
Analyze 20.3k verified e-commerce stores on AddToAny - technology adoption, market share, competitive positioning.
- Track Competitive Shifts
-
Monitor platform migrations, technology adoption, and market share changes across AddToAny e-commerce.
- Size Your Addressable Market
-
Segment stores by country, platform, category, PSP, carrier, technology, and merchant-size signals to quantify your market opportunity.
- Monitor Adoption Trends
-
Identify which payment providers, shipping carriers, and platforms are gaining or losing traction.
Data Access
- Interactive search and filtering via web app
- REST API for programmatic access and automation
- Index updates; historical datasets by agreement
Use Cases
- Competitive intelligence and market sizing
- Technology adoption and platform migration analysis
- Sales prospecting and account-based targeting
- Investment research and due diligence
Frequently Asked Questions
- What data is included in the AddToAny e-commerce intelligence?
-
We track 20.3k verified AddToAny e-commerce stores whose profiles can include: e-commerce platform, product counts, categories, payment providers, shipping carriers, technology stack, merchant-size signals, and available business contact fields.
- How is the data collected and how often is it updated?
-
We rebuild the searchable index typically every 2–4 weeks. Observation dates vary by source and field; a rebuild does not mean every website was observed again. This public report has its own publication date and may use an older snapshot than the live catalog. Coverage varies by field and market. A missing payment or carrier signal means we did not detect it, not that the merchant does not use it.
- How do I access the data?
-
Self-service plans give you instant access through our web app and REST API. You can search, filter, and segment stores interactively or integrate programmatically into your workflows. View plans →
- Can I filter by specific segments?
-
Yes. You can segment by country, platform, product category, payment provider, shipping carrier, technology stack, store age, cross-border signals, and merchant-size bands. Some advanced signals are plan-gated, and the same field contract is used by the web app, exports, and API.
- Do you offer enterprise or custom licensing?
-
Yes. For large-scale data needs, custom market reports, or dedicated support, contact us to discuss enterprise pricing.
Social Media Usage
Facebook accounts for 29.0% of displayed detection occurrences (11,910 occurrences) , followed by Instagram (28.0%) and YouTube (11.9%) .
Base: 41,099 social-platform detection occurrences in the displayed ranking, from active stores. One store can contribute multiple occurrences. These percentages are not the share of unique stores or all detections.
Links and embeds detected on public pages; private/hidden profiles not counted.
Top 10 Social Platforms
11,910 occurrences
11,516 occurrences
4,889 occurrences
2,893 occurrences
2,880 occurrences
2,830 occurrences
1,713 occurrences
1,269 occurrences
1,153 occurrences
46 occurrences
Visual Distribution
11,910 occurrences
11,516 occurrences
4,889 occurrences
2,893 occurrences
2,880 occurrences
2,830 occurrences
1,713 occurrences
1,269 occurrences
1,153 occurrences
46 occurrences