AB Tasty Technology Adoption in E-commerce

Discover 5.9k verified e-commerce stores using AB Tasty. Analyze technology adoption, market trends, integration patterns, and business insights.

Detected across 6.1k domains. 5.9k verified as active stores with physical delivery.

Verified stores
5.9k
active stores with physical delivery
Top country
France
4,903 verified stores
Top payment signal
PayPal
119 detection occurrences
Top carrier signal
Colissimo
33 detection occurrences
Top category
Home & Garden
4,137 verified stores

This is a public report preview. Use the catalog, exports or API for account lists. Fields depend on your plan; coverage varies by merchant.

5.9k verified active stores out of 6.1k detected · 96.2% verification rate

E-commerce Platforms Distribution

Custom stores with 83.3% of stores with physical delivery (4,902 stores) , followed by Shopify (9.9%) and Salesforce Commerce Cloud (3.9%) .

Base: 5,885 active verified stores, including those without a detected platform. Rankings show leading platform combinations; displayed percentages need not sum to 100%. Digital products, services, and non-transactional sites are excluded. All stores are verified by our proprietary AI model to ensure accurate e-commerce classification.

Top 10 Platforms (Physical Delivery)

Custom 83.3%

4,902 stores

585 stores

70 stores

28 stores

22 stores

11 stores

8 stores

MerchantPro, Shopify 0.1%

4 stores

3 stores

Visual Distribution

Distribution of top 10 platforms by stores with physical delivery (June 2026)
E-commerce platforms distribution for stores with physical delivery in AB Tasty
Platform Stores with Physical Delivery Percentage
Custom 4902 83.30%
Shopify 585 9.94%
Salesforce Commerce Cloud 231 3.93%
Magento 70 1.19%
BigCommerce 28 0.48%
HCL Commerce 22 0.37%
SAP Commerce Cloud 11 0.19%
PrestaShop 8 0.14%
MerchantPro, Shopify 4 0.07%
WooCommerce 3 0.05%
Show broader dataset (all e-commerce signals)

Websites with E-commerce Signals

Custom holds 80.1% share of detected AB Tasty e-commerce signals (4,902) , with Shopify at 9.8% and Salesforce Commerce Cloud at 5.1% (June 2026) .

Base: 6,120 domains in this report's signal population, including domains without a detected platform. This is not a store count: it can include redirects and non-transactional sites. Displayed percentages need not sum to 100%.

Top 10 Platforms (All Signals)

Custom 80.1%

4,902 websites

601 websites

311 websites

82 websites

33 websites

22 websites

21 websites

16 websites

MerchantPro, Shopify 0.1%

4 websites

35 websites

Visual Distribution

Distribution of top 10 platforms by websites with signals (June 2026)
E-commerce platforms distribution for websites with signals in AB Tasty
Platform Websites with Signals Percentage
Custom 4902 80.10%
Shopify 601 9.82%
Salesforce Commerce Cloud 311 5.08%
Magento 82 1.34%
BigCommerce 33 0.54%
HCL Commerce 22 0.36%
SAP Commerce Cloud 21 0.34%
PrestaShop 16 0.26%
MerchantPro, Shopify 4 0.07%
WooCommerce 35 0.57%

Categories Distribution

Home & Garden stores with 70.3% of all stores (4,137 stores) , followed by Food & Beverages (8.7%) and Clothing & Accessories (8.4%) .

Base: 5,885 active verified stores, including stores without a detected category. Percentages use this full population, not only the displayed categories.

Top 10 Categories

Home & Garden 70.3%

4,137 stores

Food & Beverages 8.7%

514 stores

Clothing & Accessories 8.4%

496 stores

Health & Beauty 3.3%

193 stores

Business & Industrial 1.4%

84 stores

Sporting Goods & Outdoor Gear 1.4%

82 stores

Furniture & Home Decor 0.8%

47 stores

Tools & Hardware 0.6%

34 stores

Jewelry & Watches 0.5%

32 stores

Toys & Games 0.5%

28 stores

Visual Distribution

Distribution of top 10 AB Tasty store categories (June 2026)
Distribution of categories in AB Tasty e-commerce stores
Category Number of Stores Percentage
Home & Garden 4137 70.30%
Food & Beverages 514 8.73%
Clothing & Accessories 496 8.43%
Health & Beauty 193 3.28%
Business & Industrial 84 1.43%
Sporting Goods & Outdoor Gear 82 1.39%
Furniture & Home Decor 47 0.80%
Tools & Hardware 34 0.58%
Jewelry & Watches 32 0.54%
Toys & Games 28 0.48%

Payment Providers Distribution

PayPal accounts for 21.7% of displayed detection occurrences (119 occurrences) , followed by American Express (15.7%) and Klarna (13.7%) .

Base: 548 provider detection occurrences in the displayed ranking, from active stores. One store can contribute multiple occurrences. These percentages are not the share of unique stores or all detections.

Detected from checkout/payment scripts and provider tags; off-site/manual payments excluded where undetectable.

Top 10 Payment Providers

PayPal 21.7%

119 occurrences

86 occurrences

Klarna 13.7%

75 occurrences

68 occurrences

57 occurrences

VISA 6.8%

37 occurrences

33 occurrences

Adyen 6.0%

33 occurrences

24 occurrences

JCB 2.9%

16 occurrences

Visual Distribution

Distribution of top 10 AB Tasty payment providers (June 2026)
Distribution of payment providers in AB Tasty e-commerce stores
Payment Provider Detection Occurrences Share of Displayed Occurrences
PayPal 119 21.72%
American Express 86 15.69%
Klarna 75 13.69%
MasterCard 68 12.41%
Apple Pay 57 10.40%
VISA 37 6.75%
Google Pay 33 6.02%
Adyen 33 6.02%
Stripe Connect 24 4.38%
JCB 16 2.92%

Shipping Carriers Distribution

Colissimo accounts for 15.0% of displayed detection occurrences (33 occurrences) , followed by DHL (14.1%) and Chronopost (13.6%) .

Base: 220 carrier detection occurrences in the displayed ranking, from active stores. One store can contribute multiple occurrences. These percentages are not the share of unique stores or all detections.

Detected from checkout/shipping pages and shipment widgets; cross-border carriers included where visible.

Top 10 Shipping Carriers

33 occurrences

DHL 14.1%

31 occurrences

30 occurrences

DPD 12.7%

28 occurrences

UPS 12.3%

27 occurrences

FedEx 9.1%

20 occurrences

17 occurrences

13 occurrences

USPS 5.5%

12 occurrences

9 occurrences

Visual Distribution

Distribution of top 10 AB Tasty shipping carriers (June 2026)
Distribution of shipping carriers in AB Tasty e-commerce stores
Shipping Carrier Detection Occurrences Share of Displayed Occurrences
Colissimo 33 15.00%
DHL 31 14.09%
Chronopost 30 13.64%
DPD 28 12.73%
UPS 27 12.27%
FedEx 20 9.09%
Royal Mail 17 7.73%
La Poste 13 5.91%
USPS 12 5.45%
Mondial Relay 9 4.09%

Store Launch Timeline

Over the past 12 months, 458 new stores were launched in AB Tasty , with the highest activity in 2026-05 (19 stores) , demonstrating ongoing growth in the e-commerce market.

Last 12 Months

2026-05 4.1%

19 stores launched

2026-04 6.3%

29 stores launched

2026-03 5.9%

27 stores launched

2026-02 6.1%

28 stores launched

2026-01 10.3%

47 stores launched

2025-12 13.8%

63 stores launched

2025-11 18.3%

84 stores launched

2025-10 8.5%

39 stores launched

2025-09 7.4%

34 stores launched

2025-08 4.4%

20 stores launched

2025-07 11.6%

53 stores launched

2025-06 3.3%

15 stores launched

Monthly Trend

Monthly store launches in AB Tasty (June 2026)
Monthly store launches in AB Tasty over the past 12 months
Month Stores Launched Percentage
2026-05 19 4.15%
2026-04 29 6.33%
2026-03 27 5.90%
2026-02 28 6.11%
2026-01 47 10.26%
2025-12 63 13.76%
2025-11 84 18.34%
2025-10 39 8.52%
2025-09 34 7.42%
2025-08 20 4.37%
2025-07 53 11.57%
2025-06 15 3.28%

Active Stores by Launch Year

Currently, 5,856 active stores in AB Tasty are tracked in our database , with the most stores launched in 2026 (151 stores still active) . This shows the distribution of currently active stores by their original launch year.

Active Stores by Launch Year

2026 2.6%

151 active stores

2025 9.1%

532 active stores

2024 18.4%

1,076 active stores

2023 12.8%

750 active stores

2022 10.5%

614 active stores

2021 10.9%

639 active stores

2020 12.6%

740 active stores

2019 9.1%

532 active stores

2018 1.6%

93 active stores

2017 1.4%

84 active stores

2016 1.2%

69 active stores

2015 0.8%

48 active stores

2014 0.7%

43 active stores

2013 0.5%

28 active stores

2012 0.4%

21 active stores

Distribution by Launch Year

Active stores in AB Tasty by original launch year (June 2026)
Active stores in AB Tasty by launch year
Launch Year Active Stores Percentage
2026 151 2.58%
2025 532 9.08%
2024 1076 18.37%
2023 750 12.81%
2022 614 10.48%
2021 639 10.91%
2020 740 12.64%
2019 532 9.08%
2018 93 1.59%
2017 84 1.43%
2016 69 1.18%
2015 48 0.82%
2014 43 0.73%
2013 28 0.48%
2012 21 0.36%

Social Media Usage

Instagram accounts for 22.8% of displayed detection occurrences (1,087 occurrences) , followed by Facebook (21.8%) and YouTube (14.5%) .

Base: 4,764 social-platform detection occurrences in the displayed ranking, from active stores. One store can contribute multiple occurrences. These percentages are not the share of unique stores or all detections.

Links and embeds detected on public pages; private/hidden profiles not counted.

Top 10 Social Platforms

Instagram 22.8%

1,087 occurrences

Facebook 21.8%

1,039 occurrences

YouTube 14.5%

690 occurrences

TikTok 11.3%

538 occurrences

LinkedIn 10.5%

500 occurrences

Twitter 8.7%

413 occurrences

Pinterest 8.0%

379 occurrences

X 2.1%

101 occurrences

WhatsApp 0.2%

10 occurrences

Reddit 0.1%

7 occurrences

Visual Distribution

Distribution of social media platforms in AB Tasty (June 2026)
Distribution of social media platforms in AB Tasty e-commerce stores
Social Platform Detection Occurrences Share of Displayed Occurrences
Instagram 1087 22.82%
Facebook 1039 21.81%
YouTube 690 14.48%
TikTok 538 11.29%
LinkedIn 500 10.50%
Twitter 413 8.67%
Pinterest 379 7.96%
X 101 2.12%
WhatsApp 10 0.21%
Reddit 7 0.15%

Geographic Distribution

France stores with 83.3% (4,903 active verified stores) , followed by United States (3.5%) and United Kingdom (2.9%) .

Base: 5,885 active verified stores, including stores with unknown country. Percentages use the full population, not only the displayed countries.

Top 10 Countries

France 83.3%

4,903 active verified stores

204 active verified stores

173 active verified stores

71 active verified stores

40 active verified stores

Italy 0.6%

37 active verified stores

36 active verified stores

24 active verified stores

Spain 0.4%

23 active verified stores

20 active verified stores

Visual Distribution

Geographic distribution of stores using AB Tasty (June 2026)
Geographic distribution of stores using AB Tasty
Country AI-Verified Store Count Market Share
France 4903 83.31%
United States 204 3.47%
United Kingdom 173 2.94%
Germany 71 1.21%
Australia 40 0.68%
Italy 37 0.63%
Canada 36 0.61%
Netherlands 24 0.41%
Spain 23 0.39%
Switzerland 20 0.34%

Data Coverage

Coverage among all domains with this detected signal, including non-active profiles; not just active stores.

Field Rows count Coverage
Website 6.1k 100.00%
Emails 404 6.60%
Phones 781 12.76%
Ecommerce platform 6.1k 99.49%
Couriers 184 3.01%
Payment Providers 259 4.23%
Categories 5.7k 93.87%
Social Media 1.3k 21.03%

Coverage reflects detectability from public website analysis. Payment providers and shipping carriers are identified from checkout pages and shipping widgets. Stores using off-site payment flows or custom shipping integrations may not be detected. Actual adoption rates are higher than shown.

Market Intelligence

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Strategic Intelligence

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Market Intelligence

Understand the AB Tasty e-commerce landscape:

Analyze 5.9k verified e-commerce stores on AB Tasty - technology adoption, market share, competitive positioning.

Track Competitive Shifts

Monitor platform migrations, technology adoption, and market share changes across AB Tasty e-commerce.

Explore Data

Size Your Addressable Market

Segment stores by country, platform, category, PSP, carrier, technology, and merchant-size signals to quantify your market opportunity.

Explore Data

Monitor Adoption Trends

Identify which payment providers, shipping carriers, and platforms are gaining or losing traction.

Explore Data

Data Access

  • Interactive search and filtering via web app
  • REST API for programmatic access and automation
  • Index updates; historical datasets by agreement

Use Cases

  • Competitive intelligence and market sizing
  • Technology adoption and platform migration analysis
  • Sales prospecting and account-based targeting
  • Investment research and due diligence

Frequently Asked Questions

What data is included in the AB Tasty e-commerce intelligence?

We track 5.9k verified AB Tasty e-commerce stores whose profiles can include: e-commerce platform, product counts, categories, payment providers, shipping carriers, technology stack, merchant-size signals, and available business contact fields.

How is the data collected and how often is it updated?

We rebuild the searchable index typically every 2–4 weeks. Observation dates vary by source and field; a rebuild does not mean every website was observed again. This public report has its own publication date and may use an older snapshot than the live catalog. Coverage varies by field and market. A missing payment or carrier signal means we did not detect it, not that the merchant does not use it.

How do I access the data?

Self-service plans give you instant access through our web app and REST API. You can search, filter, and segment stores interactively or integrate programmatically into your workflows. View plans →

Can I filter by specific segments?

Yes. You can segment by country, platform, product category, payment provider, shipping carrier, technology stack, store age, cross-border signals, and merchant-size bands. Some advanced signals are plan-gated, and the same field contract is used by the web app, exports, and API.

Do you offer enterprise or custom licensing?

Yes. For large-scale data needs, custom market reports, or dedicated support, contact us to discuss enterprise pricing.

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