PayPal Marketing Solutions Technology Adoption in E-commerce

Discover 70.0 e-commerce stores using PayPal Marketing Solutions. Analyze technology adoption, market trends, integration patterns, and business insights.

· · Next full refresh: January 2026

E-commerce Platforms Distribution

PrestaShop leads with 21.4% of stores with physical delivery (15 stores) , followed by WooCommerce (20.0%) and Custom (15.7%) .

Note: This distribution covers only stores selling physical products with active shopping carts and physical product shipping. Digital products, services, and non-transactional sites are excluded. All stores are verified by our proprietary AI model to ensure accurate e-commerce classification.

Top 10 Platforms (Physical Delivery)

15 stores

14 stores

Custom 15.7%

11 stores

10 stores

6 stores

5 stores

2 stores

1 stores

1 stores

Visual Distribution

Distribution of top 10 platforms by stores with physical delivery (December 2025)
E-commerce platforms distribution for stores with physical delivery in PayPal Marketing Solutions
Platform Stores with Physical Delivery Percentage
PrestaShop 15 21.43%
WooCommerce 14 20.00%
Custom 11 15.71%
Shopware 10 14.29%
Volusion 6 8.57%
Shopify 5 7.14%
JTL Shop 2 2.86%
Salesforce Commerce Cloud 2 2.86%
Gambio 1 1.43%
ePages 1 1.43%
Salesfloor, Oracle Commerce 1 1.43%
nopCommerce 1 1.43%
Smartstore 1 1.43%
Shopline 0 0.00%
Magento 0 0.00%

All Stores Distribution

PrestaShop holds 7.1% share of all PayPal Marketing Solutions e-commerce stores (27) , with WooCommerce at 55.2% and Custom at 2.9% (December 2025) .

Note: This broader distribution includes all stores with e-commerce indicators such as platform detection, shopping cart presence, or payment integration. This liberal approach may include some false positives (e.g., WooCommerce installations used for non-commercial purposes) but provides comprehensive market coverage for lead generation and competitive analysis.

Top 10 Platforms (All Stores)

27 stores

211 stores

11 stores

31 stores

11 stores

Shopify 16.5%

63 stores

10 stores

2 stores

3 stores

Visual Distribution

Distribution of top 10 platforms by all stores (December 2025)
E-commerce platforms distribution for all stores in PayPal Marketing Solutions
Platform Total Stores Percentage
PrestaShop 27 7.07%
WooCommerce 211 55.24%
Custom 11 2.88%
Shopware 31 8.12%
Volusion 11 2.88%
Shopify 63 16.49%
JTL Shop 10 2.62%
Salesforce Commerce Cloud 2 0.52%
Gambio 2 0.52%
ePages 3 0.79%
Salesfloor, Oracle Commerce 1 0.26%
nopCommerce 1 0.26%
Smartstore 1 0.26%
Shopline 7 1.83%
Magento 1 0.26%

Categories Distribution

Food & Beverages leads with 15.2% of all stores (7 stores) , followed by Sporting Goods & Outdoor Gear (13.0%) and Health & Beauty (13.0%) .

Top 10 Categories

Food & Beverages 15.2%

7 stores

Sporting Goods & Outdoor Gear 13.0%

6 stores

Health & Beauty 13.0%

6 stores

Clothing & Accessories 10.9%

5 stores

Electronics & Technology 8.7%

4 stores

Gifts & Special Occasions 6.5%

3 stores

Home & Garden 6.5%

3 stores

Toys & Games 4.3%

2 stores

Pets & Pet Supplies 4.3%

2 stores

Baby & Toddler 4.3%

2 stores

Visual Distribution

Distribution of top 10 PayPal Marketing Solutions store categories (December 2025)
Distribution of categories in PayPal Marketing Solutions e-commerce stores
Category Number of Stores Percentage
Food & Beverages 7 15.22%
Sporting Goods & Outdoor Gear 6 13.04%
Health & Beauty 6 13.04%
Clothing & Accessories 5 10.87%
Electronics & Technology 4 8.70%
Gifts & Special Occasions 3 6.52%
Home & Garden 3 6.52%
Toys & Games 2 4.35%
Pets & Pet Supplies 2 4.35%
Baby & Toddler 2 4.35%
Vehicles & Parts 2 4.35%
Office Supplies 1 2.17%
Furniture & Home Decor 1 2.17%
Collectibles & Hobbies 1 2.17%
Business & Industrial 1 2.17%

Payment Providers Distribution

PayPal leads with 41.5% among AI-verified physical stores (22 stores) , followed by American Express (9.4%) and MasterCard (7.5%) .

Base: 76 AI-verified physical stores with detectable payment providers (2.6% coverage of all stores). Percentages show share of detected provider instances (stores may use multiple providers).

Detected from checkout/payment scripts and provider tags; off-site/manual payments excluded where undetectable.

Top 10 Payment Providers

PayPal 41.5%

22 stores

5 stores

4 stores

4 stores

VISA 7.5%

4 stores

3 stores

2 stores

2 stores

JCB 1.9%

1 stores

1 stores

Visual Distribution

Distribution of top 10 PayPal Marketing Solutions payment providers (December 2025)
Distribution of payment providers in PayPal Marketing Solutions e-commerce stores
Payment Provider Store Count Market Share
PayPal 22 41.51%
American Express 5 9.43%
MasterCard 4 7.55%
Klarna 4 7.55%
VISA 4 7.55%
Stripe Connect 3 5.66%
Google Pay 2 3.77%
Amazon Pay 2 3.77%
JCB 1 1.89%
AfterPay 1 1.89%
Amazon Payments 1 1.89%
Mollie 1 1.89%
Clearpay 1 1.89%
Paddle 1 1.89%
Twint 1 1.89%

Shipping Carriers Distribution

DPD leads with 11.1% among AI-verified physical stores (4 stores) , followed by DHL (11.1%) and UPS (11.1%) .

Base: 46 AI-verified physical stores with detectable shipping carriers (1.6% coverage of all stores). Percentages show share of detected carrier instances (stores may use multiple carriers).

Detected from checkout/shipping pages and shipment widgets; cross-border carriers included where visible.

Top 10 Shipping Carriers

DPD 11.1%

4 stores

DHL 11.1%

4 stores

UPS 11.1%

4 stores

3 stores

3 stores

USPS 8.3%

3 stores

FedEx 8.3%

3 stores

GLS 5.6%

2 stores

2 stores

2 stores

Visual Distribution

Distribution of top 10 PayPal Marketing Solutions shipping carriers (December 2025)
Distribution of shipping carriers in PayPal Marketing Solutions e-commerce stores
Shipping Carrier Store Count Market Share
DPD 4 11.11%
DHL 4 11.11%
UPS 4 11.11%
Colissimo 3 8.33%
Hermes 3 8.33%
USPS 3 8.33%
FedEx 3 8.33%
GLS 2 5.56%
Deutsche Post 2 5.56%
La Poste 2 5.56%
Chronopost 2 5.56%
Mondial Relay 2 5.56%
Royal Mail 1 2.78%
Estafeta 1 2.78%

Store Launch Timeline

Over the past 12 months, 2 new stores were launched in PayPal Marketing Solutions , with the highest activity in 2025-09 (1 stores) , demonstrating ongoing growth in the e-commerce market.

Last 12 Months

2025-09 50.0%

1 stores launched

2025-07 50.0%

1 stores launched

Monthly Trend

Monthly store launches in PayPal Marketing Solutions (December 2025)
Monthly store launches in PayPal Marketing Solutions over the past 12 months
Month Stores Launched Percentage
2025-09 1 50.00%
2025-07 1 50.00%

Active Stores by Launch Year

Currently, 70 active stores in PayPal Marketing Solutions are tracked in our database , with the most stores launched in 2025 (2 stores still active) . This shows the distribution of currently active stores by their original launch year.

Active Stores by Launch Year

2025 2.9%

2 active stores

2024 7.1%

5 active stores

2023 2.9%

2 active stores

2022 4.3%

3 active stores

2021 7.1%

5 active stores

2020 5.7%

4 active stores

2019 10.0%

7 active stores

2018 10.0%

7 active stores

2017 10.0%

7 active stores

2016 1.4%

1 active stores

2015 4.3%

3 active stores

2014 2.9%

2 active stores

2013 5.7%

4 active stores

2011 1.4%

1 active stores

2010 2.9%

2 active stores

Distribution by Launch Year

Active stores in PayPal Marketing Solutions by original launch year (December 2025)
Active stores in PayPal Marketing Solutions by launch year
Launch Year Active Stores Percentage
2025 2 2.86%
2024 5 7.14%
2023 2 2.86%
2022 3 4.29%
2021 5 7.14%
2020 4 5.71%
2019 7 10.00%
2018 7 10.00%
2017 7 10.00%
2016 1 1.43%
2015 3 4.29%
2014 2 2.86%
2013 4 5.71%
2011 1 1.43%
2010 2 2.86%
2009 2 2.86%
2007 3 4.29%
2006 1 1.43%
2005 1 1.43%
2004 1 1.43%
2003 3 4.29%
2000 1 1.43%
1999 1 1.43%
1998 1 1.43%
1997 1 1.43%

Social Media Usage

Instagram leads with 26.7% among stores with at least one detectable social profile (32 stores) , followed by Facebook (25.8%) and YouTube (15.0%) .

Base: 97 stores with any detectable social profile (3.4% of all stores). Percentages show share of detected platform instances (stores may use multiple platforms).

Links and embeds detected on public pages; private/hidden profiles not counted.

Top 10 Social Platforms

Instagram 26.7%

32 stores

Facebook 25.8%

31 stores

YouTube 15.0%

18 stores

Pinterest 8.3%

10 stores

Twitter 7.5%

9 stores

TikTok 7.5%

9 stores

LinkedIn 5.0%

6 stores

X 2.5%

3 stores

WhatsApp 0.8%

1 stores

SoundCloud 0.8%

1 stores

Visual Distribution

Distribution of social media platforms in PayPal Marketing Solutions (December 2025)
Distribution of social media platforms in PayPal Marketing Solutions e-commerce stores
Social Platform Store Count Market Share
Instagram 32 26.67%
Facebook 31 25.83%
YouTube 18 15.00%
Pinterest 10 8.33%
Twitter 9 7.50%
TikTok 9 7.50%
LinkedIn 6 5.00%
X 3 2.50%
WhatsApp 1 0.83%
SoundCloud 1 0.83%

Geographic Distribution

United States leads with 28.4% (19 AI-verified stores) , followed by Germany (20.9%) and France (13.4%) .

Base: 67 AI-verified stores across 20 countries. Percentages show share among AI-verified stores.

Top 10 Countries

19 AI-verified stores

Germany 20.9%

14 AI-verified stores

France 13.4%

9 AI-verified stores

Italy 10.4%

7 AI-verified stores

5 AI-verified stores

3 AI-verified stores

Spain 3.0%

2 AI-verified stores

1 AI-verified stores

Iran 1.5%

1 AI-verified stores

1 AI-verified stores

Visual Distribution

Geographic distribution of stores using PayPal Marketing Solutions (December 2025)
Geographic distribution of stores using PayPal Marketing Solutions
Country AI-Verified Store Count Market Share
United States 19 28.36%
Germany 14 20.90%
France 9 13.43%
Italy 7 10.45%
United Kingdom 5 7.46%
Canada 3 4.48%
Spain 2 2.99%
Czechia 1 1.49%
Iran 1 1.49%
Austria 1 1.49%
Mexico 1 1.49%
Japan 1 1.49%
Switzerland 1 1.49%
New Zealand 1 1.49%
Portugal 1 1.49%
Poland 0 0.00%
Malta 0 0.00%
Hong Kong 0 0.00%
Ireland 0 0.00%
Sweden 0 0.00%

Dataset Coverage

Field Rows count Coverage
Website 2.9k 100.00%
Emails 129.0 4.49%
Phones 162.0 5.64%
Ecommerce platform 2.9k 99.72%
Couriers 46.0 1.60%
Payment Providers 76.0 2.65%
Categories 68.0 2.37%
Social Media 97.0 3.38%

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Frequently Asked Questions

What data is included in the PayPal Marketing Solutions E-commerce Database?

Our database covers over 70.0 PayPal Marketing Solutions physical stores, including website URLs, verified contacts (emails, phones), e-commerce platforms, product counts, categories, estimated monthly traffic, and more.

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We update our database quarterly, using web crawling, AI analysis, and manual verification. This ensures you always receive the most accurate, relevant, and actionable data.

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Absolutely! Contact us to request a free sample dataset customized to your needs. We're happy to provide demos and answer any questions.

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Yes, you can purchase targeted segments tailored specifically to your business needs—by industry, platform, store size, and more. Contact us for details.

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