Babel Technology Adoption in E-commerce

Discover 124.0 e-commerce stores using Babel. Analyze technology adoption, market trends, integration patterns, and business insights.

· · Next full refresh: January 2026

E-commerce Platforms Distribution

Custom leads with 56.5% of stores with physical delivery (70 stores) , followed by WooCommerce (12.9%) and Shopify (12.1%) .

Note: This distribution covers only stores selling physical products with active shopping carts and physical product shipping. Digital products, services, and non-transactional sites are excluded. All stores are verified by our proprietary AI model to ensure accurate e-commerce classification.

Top 10 Platforms (Physical Delivery)

Custom 56.5%

70 stores

16 stores

Shopify 12.1%

15 stores

7 stores

5 stores

1 stores

VTEX 0.8%

1 stores

Ecwid 0.8%

1 stores

Visual Distribution

Distribution of top 10 platforms by stores with physical delivery (December 2025)
E-commerce platforms distribution for stores with physical delivery in Babel
Platform Stores with Physical Delivery Percentage
Custom 70 56.45%
WooCommerce 16 12.90%
Shopify 15 12.10%
Gambio 7 5.65%
Magento 5 4.03%
Salesforce Commerce Cloud 4 3.23%
Proximis Unified Commerce 1 0.81%
Cafe24 1 0.81%
VTEX 1 0.81%
Ecwid 1 0.81%
Sazito 1 0.81%
Shoper 1 0.81%
Lightspeed eCom 1 0.81%
Centra 0 0.00%
nopCommerce 0 0.00%

All Stores Distribution

Custom holds 14.0% share of all Babel e-commerce stores (70) , with WooCommerce at 46.6% and Shopify at 12.6% (December 2025) .

Note: This broader distribution includes all stores with e-commerce indicators such as platform detection, shopping cart presence, or payment integration. This liberal approach may include some false positives (e.g., WooCommerce installations used for non-commercial purposes) but provides comprehensive market coverage for lead generation and competitive analysis.

Top 10 Platforms (All Stores)

Custom 14.0%

70 stores

233 stores

Shopify 12.6%

63 stores

33 stores

15 stores

4 stores

VTEX 0.6%

3 stores

Ecwid 0.6%

3 stores

Visual Distribution

Distribution of top 10 platforms by all stores (December 2025)
E-commerce platforms distribution for all stores in Babel
Platform Total Stores Percentage
Custom 70 14.00%
WooCommerce 233 46.60%
Shopify 63 12.60%
Gambio 33 6.60%
Magento 15 3.00%
Salesforce Commerce Cloud 5 1.00%
Proximis Unified Commerce 1 0.20%
Cafe24 4 0.80%
VTEX 3 0.60%
Ecwid 3 0.60%
Sazito 9 1.80%
Shoper 57 11.40%
Lightspeed eCom 1 0.20%
Centra 1 0.20%
nopCommerce 2 0.40%

Categories Distribution

Clothing & Accessories leads with 18.0% of all stores (11 stores) , followed by Food & Beverages (18.0%) and Health & Beauty (11.5%) .

Top 10 Categories

Clothing & Accessories 18.0%

11 stores

Food & Beverages 18.0%

11 stores

Health & Beauty 11.5%

7 stores

Vehicles & Parts 9.8%

6 stores

Business & Industrial 8.2%

5 stores

Furniture & Home Decor 6.6%

4 stores

Sporting Goods & Outdoor Gear 6.6%

4 stores

Gifts & Special Occasions 4.9%

3 stores

Baby & Toddler 3.3%

2 stores

Electronics & Technology 3.3%

2 stores

Visual Distribution

Distribution of top 10 Babel store categories (December 2025)
Distribution of categories in Babel e-commerce stores
Category Number of Stores Percentage
Clothing & Accessories 11 18.03%
Food & Beverages 11 18.03%
Health & Beauty 7 11.48%
Vehicles & Parts 6 9.84%
Business & Industrial 5 8.20%
Furniture & Home Decor 4 6.56%
Sporting Goods & Outdoor Gear 4 6.56%
Gifts & Special Occasions 3 4.92%
Baby & Toddler 2 3.28%
Electronics & Technology 2 3.28%
Jewelry & Watches 2 3.28%
Books & Media 1 1.64%
Pets & Pet Supplies 1 1.64%
Arts & Entertainment 1 1.64%
Toys & Games 1 1.64%

Payment Providers Distribution

PayPal leads with 27.5% among AI-verified physical stores (11 stores) , followed by Klarna (12.5%) and MasterCard (10.0%) .

Base: 88 AI-verified physical stores with detectable payment providers (14.1% coverage of all stores). Percentages show share of detected provider instances (stores may use multiple providers).

Detected from checkout/payment scripts and provider tags; off-site/manual payments excluded where undetectable.

Top 10 Payment Providers

PayPal 27.5%

11 stores

Klarna 12.5%

5 stores

4 stores

VISA 7.5%

3 stores

3 stores

3 stores

JCB 5.0%

2 stores

2 stores

1 stores

1 stores

Visual Distribution

Distribution of top 10 Babel payment providers (December 2025)
Distribution of payment providers in Babel e-commerce stores
Payment Provider Store Count Market Share
PayPal 11 27.50%
Klarna 5 12.50%
MasterCard 4 10.00%
VISA 3 7.50%
American Express 3 7.50%
Stripe Connect 3 7.50%
JCB 2 5.00%
Paddle 2 5.00%
Google Pay 1 2.50%
Amazon Pay 1 2.50%
SEPA 1 2.50%
Przelewy24 1 2.50%
WebMoney 1 2.50%
PostePay 1 2.50%
Giropay 1 2.50%

Shipping Carriers Distribution

DHL leads with 29.2% among AI-verified physical stores (7 stores) , followed by PostNL (8.3%) and UPS (8.3%) .

Base: 56 AI-verified physical stores with detectable shipping carriers (9.0% coverage of all stores). Percentages show share of detected carrier instances (stores may use multiple carriers).

Detected from checkout/shipping pages and shipment widgets; cross-border carriers included where visible.

Top 10 Shipping Carriers

DHL 29.2%

7 stores

2 stores

UPS 8.3%

2 stores

2 stores

1 stores

1 stores

GSO 4.2%

1 stores

1 stores

DPD 4.2%

1 stores

1 stores

Visual Distribution

Distribution of top 10 Babel shipping carriers (December 2025)
Distribution of shipping carriers in Babel e-commerce stores
Shipping Carrier Store Count Market Share
DHL 7 29.17%
PostNL 2 8.33%
UPS 2 8.33%
Speedy 2 8.33%
La Poste 1 4.17%
СДЭК 1 4.17%
GSO 1 4.17%
Deutsche Post 1 4.17%
DPD 1 4.17%
Yamato Japan 1 4.17%
Почта России 1 4.17%
USPS 1 4.17%
ELTA 1 4.17%
Royal Mail 1 4.17%
Swiss Post 1 4.17%

Store Launch Timeline

Over the past 12 months, 2 new stores were launched in Babel , with the highest activity in 2025-07 (1 stores) , demonstrating ongoing growth in the e-commerce market.

Last 12 Months

2025-07 50.0%

1 stores launched

2025-01 50.0%

1 stores launched

Monthly Trend

Monthly store launches in Babel (December 2025)
Monthly store launches in Babel over the past 12 months
Month Stores Launched Percentage
2025-07 1 50.00%
2025-01 1 50.00%

Active Stores by Launch Year

Currently, 123 active stores in Babel are tracked in our database , with the most stores launched in 2025 (2 stores still active) . This shows the distribution of currently active stores by their original launch year.

Active Stores by Launch Year

2025 1.6%

2 active stores

2024 4.1%

5 active stores

2023 3.3%

4 active stores

2022 6.5%

8 active stores

2021 6.5%

8 active stores

2020 5.7%

7 active stores

2019 5.7%

7 active stores

2018 10.6%

13 active stores

2017 3.3%

4 active stores

2016 4.9%

6 active stores

2015 1.6%

2 active stores

2014 3.3%

4 active stores

2013 7.3%

9 active stores

2012 3.3%

4 active stores

2011 2.4%

3 active stores

Distribution by Launch Year

Active stores in Babel by original launch year (December 2025)
Active stores in Babel by launch year
Launch Year Active Stores Percentage
2025 2 1.63%
2024 5 4.07%
2023 4 3.25%
2022 8 6.50%
2021 8 6.50%
2020 7 5.69%
2019 7 5.69%
2018 13 10.57%
2017 4 3.25%
2016 6 4.88%
2015 2 1.63%
2014 4 3.25%
2013 9 7.32%
2012 4 3.25%
2011 3 2.44%
2010 1 0.81%
2009 4 3.25%
2008 3 2.44%
2007 3 2.44%
2006 1 0.81%
2005 4 3.25%
2004 3 2.44%
2003 1 0.81%
2002 1 0.81%
2001 2 1.63%
2000 5 4.07%
1999 4 3.25%
1998 1 0.81%
1997 1 0.81%
1996 2 1.63%
1995 1 0.81%

Social Media Usage

Facebook leads with 30.9% among stores with at least one detectable social profile (50 stores) , followed by Instagram (27.8%) and YouTube (14.2%) .

Base: 157 stores with any detectable social profile (25.2% of all stores). Percentages show share of detected platform instances (stores may use multiple platforms).

Links and embeds detected on public pages; private/hidden profiles not counted.

Top 10 Social Platforms

Facebook 30.9%

50 stores

Instagram 27.8%

45 stores

YouTube 14.2%

23 stores

Twitter 8.6%

14 stores

LinkedIn 4.9%

8 stores

Pinterest 4.9%

8 stores

TikTok 3.7%

6 stores

X 3.1%

5 stores

WhatsApp 1.2%

2 stores

Discord 0.6%

1 stores

Visual Distribution

Distribution of social media platforms in Babel (December 2025)
Distribution of social media platforms in Babel e-commerce stores
Social Platform Store Count Market Share
Facebook 50 30.86%
Instagram 45 27.78%
YouTube 23 14.20%
Twitter 14 8.64%
LinkedIn 8 4.94%
Pinterest 8 4.94%
TikTok 6 3.70%
X 5 3.09%
WhatsApp 2 1.23%
Discord 1 0.62%

Geographic Distribution

United States leads with 30.8% (32 AI-verified stores) , followed by United Kingdom (8.7%) and Germany (8.7%) .

Base: 104 AI-verified stores across 20 countries. Percentages show share among AI-verified stores.

Top 10 Countries

32 AI-verified stores

9 AI-verified stores

9 AI-verified stores

6 AI-verified stores

6 AI-verified stores

Japan 5.8%

6 AI-verified stores

5 AI-verified stores

5 AI-verified stores

Italy 3.8%

4 AI-verified stores

India 3.8%

4 AI-verified stores

Visual Distribution

Geographic distribution of stores using Babel (December 2025)
Geographic distribution of stores using Babel
Country AI-Verified Store Count Market Share
United States 32 30.77%
United Kingdom 9 8.65%
Germany 9 8.65%
Russia 6 5.77%
Poland 6 5.77%
Japan 6 5.77%
Canada 5 4.81%
France 5 4.81%
Italy 4 3.85%
India 4 3.85%
Netherlands 3 2.88%
Brazil 2 1.92%
Switzerland 2 1.92%
Hong Kong 2 1.92%
Hungary 2 1.92%
Australia 2 1.92%
Mexico 2 1.92%
United Arab Emirates 1 0.96%
Taiwan 1 0.96%
Slovakia 1 0.96%

Dataset Coverage

Field Rows count Coverage
Website 624.0 100.00%
Emails 208.0 33.33%
Phones 232.0 37.18%
Ecommerce platform 605.0 96.96%
Couriers 56.0 8.97%
Payment Providers 88.0 14.10%
Categories 86.0 13.78%
Social Media 157.0 25.16%

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Frequently Asked Questions

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Our database covers over 124.0 Babel physical stores, including website URLs, verified contacts (emails, phones), e-commerce platforms, product counts, categories, estimated monthly traffic, and more.

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