Guatemala E-commerce Database
Explore 5.0k verified e-commerce stores in the Guatemala. Instant access to technologies, contacts, platforms, and market dynamics.
Scanned from 300M+ domains. 7.2k with e-commerce signals. 5.0k verified as active stores.
· · Next full refresh: May 2026
E-commerce Platforms Distribution
Shopify leads with 41.8% of stores with physical delivery (2,042 stores) , followed by WooCommerce (38.7%) and Custom (8.3%) .
Note: This distribution covers only stores selling physical products with active shopping carts and physical product shipping. Digital products, services, and non-transactional sites are excluded. All stores are verified by our proprietary AI model to ensure accurate e-commerce classification.
Top 10 Platforms (Physical Delivery)
2,042 stores
1,891 stores
405 stores
279 stores
131 stores
60 stores
22 stores
18 stores
18 stores
16 stores
Visual Distribution
| Platform | Stores with Physical Delivery | Percentage |
|---|---|---|
| Shopify | 2042 | 41.83% |
| WooCommerce | 1891 | 38.73% |
| Custom | 405 | 8.30% |
| Wix eCommerce | 279 | 5.71% |
| Stock Manager Advance (SMA) with Shop Module | 131 | 2.68% |
| PrestaShop | 60 | 1.23% |
| Magento | 22 | 0.45% |
| OpenCart | 18 | 0.37% |
| VirtueMart | 18 | 0.37% |
| VTEX | 16 | 0.33% |
All Stores Distribution
Shopify holds 30.1% share of all Guatemala e-commerce stores (2,114) , with WooCommerce at 48.8% and Custom at 5.8% (April 2026) .
Note: This broader view includes all domains where e-commerce signals were detected, useful for lead generation and competitive analysis. Some may be inactive or non-transactional. For verified active stores, see the default view above.
Top 10 Platforms (All Stores)
2,114 stores
3,423 stores
405 stores
771 stores
153 stores
64 stores
26 stores
18 stores
23 stores
19 stores
Visual Distribution
| Platform | Total Stores | Percentage |
|---|---|---|
| Shopify | 2114 | 30.13% |
| WooCommerce | 3423 | 48.79% |
| Custom | 405 | 5.77% |
| Wix eCommerce | 771 | 10.99% |
| Stock Manager Advance (SMA) with Shop Module | 153 | 2.18% |
| PrestaShop | 64 | 0.91% |
| Magento | 26 | 0.37% |
| OpenCart | 18 | 0.26% |
| VirtueMart | 23 | 0.33% |
| VTEX | 19 | 0.27% |
Categories Distribution
Health & Beauty leads with 24.9% of all stores (1,037 stores) , followed by Clothing & Accessories (18.4%) and Electronics & Technology (11.7%) .
Base: 4,166 AI-verified stores with physical delivery and detected product categories (84.1% of all verified stores). Percentages show share of stores within each category.
Top 10 Categories
1,037 stores
768 stores
488 stores
384 stores
222 stores
171 stores
165 stores
150 stores
141 stores
132 stores
Visual Distribution
| Category | Number of Stores | Percentage |
|---|---|---|
| Health & Beauty | 1037 | 24.89% |
| Clothing & Accessories | 768 | 18.43% |
| Electronics & Technology | 488 | 11.71% |
| Food & Beverages | 384 | 9.22% |
| Home & Garden | 222 | 5.33% |
| Business & Industrial | 171 | 4.10% |
| Jewelry & Watches | 165 | 3.96% |
| Sporting Goods & Outdoor Gear | 150 | 3.60% |
| Toys & Games | 141 | 3.38% |
| Tools & Hardware | 132 | 3.17% |
| Vehicles & Parts | 123 | 2.95% |
| Gifts & Special Occasions | 119 | 2.86% |
| Arts & Entertainment | 93 | 2.23% |
| Furniture & Home Decor | 89 | 2.14% |
| Pets & Pet Supplies | 84 | 2.02% |
Payment Providers Distribution
PayPal leads with 34.7% among AI-verified physical stores (177 stores) , followed by MasterCard (21.0%) and VISA (13.5%) .
Base: 392 AI-verified physical stores with detectable payment providers (7.9% coverage of all stores). Percentages show share of detected provider instances (stores may use multiple providers).
Detected from checkout/payment scripts and provider tags; off-site/manual payments excluded where undetectable.
Top 10 Payment Providers
177 stores
107 stores
69 stores
64 stores
27 stores
15 stores
10 stores
9 stores
8 stores
7 stores
Visual Distribution
| Payment Provider | Store Count | Market Share |
|---|---|---|
| PayPal | 177 | 34.71% |
| MasterCard | 107 | 20.98% |
| VISA | 69 | 13.53% |
| American Express | 64 | 12.55% |
| Stripe Connect | 27 | 5.29% |
| Bolt | 15 | 2.94% |
| Boleto | 10 | 1.96% |
| Cybersource | 9 | 1.76% |
| Apple Pay | 8 | 1.57% |
| BitCoin | 7 | 1.37% |
| Mercado Pago | 4 | 0.78% |
| Klarna | 4 | 0.78% |
| JCB | 4 | 0.78% |
| PayU | 3 | 0.59% |
| QIWI | 2 | 0.39% |
Shipping Carriers Distribution
UPS leads with 61.9% among AI-verified physical stores (151 stores) , followed by Correos (7.8%) and DHL (7.0%) .
Base: 224 AI-verified physical stores with detectable shipping carriers (4.5% coverage of all stores). Percentages show share of detected carrier instances (stores may use multiple carriers).
Detected from checkout/shipping pages and shipment widgets; cross-border carriers included where visible.
Top 10 Shipping Carriers
Visual Distribution
| Shipping Carrier | Store Count | Market Share |
|---|---|---|
| UPS | 151 | 61.89% |
| Correos | 19 | 7.79% |
| DHL | 17 | 6.97% |
| USPS | 13 | 5.33% |
| TNT | 12 | 4.92% |
| FedEx | 11 | 4.51% |
| GLS | 5 | 2.05% |
| DPD | 3 | 1.23% |
| Speedy | 3 | 1.23% |
| Hermes | 2 | 0.82% |
| TCS | 2 | 0.82% |
| ASM | 2 | 0.82% |
| Blue Star | 2 | 0.82% |
| BRT | 1 | 0.41% |
| CTT | 1 | 0.41% |
Store Launch Timeline
Over the past 12 months, 1,588 new stores were launched in Guatemala , with the highest activity in 2026-03 (187 stores) , demonstrating ongoing growth in the e-commerce market.
Last 12 Months
187 stores launched
141 stores launched
196 stores launched
179 stores launched
147 stores launched
173 stores launched
129 stores launched
95 stores launched
106 stores launched
94 stores launched
102 stores launched
39 stores launched
Monthly Trend
| Month | Stores Launched | Percentage |
|---|---|---|
| 2026-03 | 187 | 11.78% |
| 2026-02 | 141 | 8.88% |
| 2026-01 | 196 | 12.34% |
| 2025-12 | 179 | 11.27% |
| 2025-11 | 147 | 9.26% |
| 2025-10 | 173 | 10.89% |
| 2025-09 | 129 | 8.12% |
| 2025-08 | 95 | 5.98% |
| 2025-07 | 106 | 6.68% |
| 2025-06 | 94 | 5.92% |
| 2025-05 | 102 | 6.42% |
| 2025-04 | 39 | 2.46% |
Active Stores by Launch Year
Currently, 4,948 active stores in Guatemala are tracked in our database , with the most stores launched in 2026 (525 stores still active) . This shows the distribution of currently active stores by their original launch year.
Active Stores by Launch Year
525 active stores
1,310 active stores
603 active stores
449 active stores
312 active stores
301 active stores
368 active stores
173 active stores
185 active stores
127 active stores
68 active stores
52 active stores
79 active stores
63 active stores
50 active stores
Distribution by Launch Year
| Launch Year | Active Stores | Percentage |
|---|---|---|
| 2026 | 525 | 10.61% |
| 2025 | 1310 | 26.48% |
| 2024 | 603 | 12.19% |
| 2023 | 449 | 9.07% |
| 2022 | 312 | 6.31% |
| 2021 | 301 | 6.08% |
| 2020 | 368 | 7.44% |
| 2019 | 173 | 3.50% |
| 2018 | 185 | 3.74% |
| 2017 | 127 | 2.57% |
| 2016 | 68 | 1.37% |
| 2015 | 52 | 1.05% |
| 2014 | 79 | 1.60% |
| 2013 | 63 | 1.27% |
| 2012 | 50 | 1.01% |
| 2011 | 39 | 0.79% |
| 2010 | 32 | 0.65% |
| 2009 | 30 | 0.61% |
| 2008 | 26 | 0.53% |
| 2007 | 38 | 0.77% |
| 2006 | 14 | 0.28% |
| 2005 | 17 | 0.34% |
| 2004 | 25 | 0.51% |
| 2003 | 14 | 0.28% |
| 2002 | 16 | 0.32% |
| 2001 | 18 | 0.36% |
| 2000 | 9 | 0.18% |
| 1999 | 2 | 0.04% |
| 1998 | 1 | 0.02% |
| 1997 | 1 | 0.02% |
| 1996 | 1 | 0.02% |
Featured Stores
A selection of notable and recently launched stores in this segment.
New Stores
Recently launched stores detected by ShopRank in the last full month.
Shopify - Health & Beauty
Shopify
Shopify - Gifts & Special Occasions
Custom
Shopify
Data Coverage
| Field | Rows count | Coverage |
|---|---|---|
| Website | 5.0k | 100.00% |
| Emails | 2.0k | 40.92% |
| Phones | 913.0 | 18.43% |
| Ecommerce platform | 5.0k | 100.00% |
| Couriers | 224.0 | 4.52% |
| Payment Providers | 392.0 | 7.91% |
| Categories | 4.3k | 86.46% |
| Social Media | 3.2k | 65.26% |
Coverage reflects detectability from public website analysis. Payment providers and shipping carriers are identified from checkout pages and shipping widgets. Stores using off-site payment flows or custom shipping integrations may not be detected. Actual adoption rates are higher than shown.
Market Intelligence
On-demand market analysis
Self-service access to market data and insights
- Search and segment stores by any criteria
- API integration for automated workflows
- Monthly data refreshes
- Market sizing and segmentation
Strategic Intelligence
Custom research and competitive analysis
Tailored intelligence for strategic decisions
- Custom market reports and analysis
- Competitive landscape monitoring
- Dedicated analyst support
- Flexible licensing and enterprise pricing
Market Intelligence
Understand the Guatemala e-commerce landscape:
Analyze 5.0k verified e-commerce stores in Guatemala - technology adoption, market share, competitive positioning.
- Track Competitive Shifts
-
Monitor platform migrations, technology adoption, and market share changes across Guatemala e-commerce.
- Size Your Addressable Market
-
Segment stores by platform, category, traffic tier, and payment infrastructure to quantify your market opportunity.
- Monitor Adoption Trends
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Identify which payment providers, shipping carriers, and platforms are gaining or losing traction.
Data Access
- Interactive search and filtering via web app
- REST API for programmatic access and automation
- Monthly data refreshes with historical tracking
Use Cases
- Competitive intelligence and market sizing
- Technology adoption and platform migration analysis
- Sales prospecting and account-based targeting
- Investment research and due diligence
Explore Other Markets
Frequently Asked Questions
- What data is included in the Guatemala e-commerce intelligence?
-
We track 5.0k verified Guatemala e-commerce stores with 50+ data points per store: e-commerce platform, product counts, categories, payment providers, shipping carriers, estimated traffic, technology stack, and verified business contacts.
- How is the data collected and how often is it updated?
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We continuously crawl 300M+ domains using proprietary web crawlers, AI classification, and technology fingerprinting. The database is refreshed monthly, so you always work with current market data.
- How do I access the data?
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Self-service plans give you instant access through our web app and REST API. You can search, filter, and segment stores interactively or integrate programmatically into your workflows. View plans →
- Can I filter by specific segments?
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Yes. You can segment by country, platform, store size, product category, payment provider, shipping carrier, traffic tier, and more. All filtering is available through both the web app and API.
- Do you offer enterprise or custom licensing?
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Yes. For large-scale data needs, custom market reports, or dedicated support, contact us to discuss enterprise pricing.
Social Media Usage
Facebook leads with 33.5% among stores with at least one detectable social profile (2,852 stores) , followed by Instagram (31.3%) and TikTok (10.8%) .
Base: 3,233 stores with any detectable social profile (65.3% of all stores). Percentages show share of detected platform instances (stores may use multiple platforms).
Links and embeds detected on public pages; private/hidden profiles not counted.
Top 10 Social Platforms
2,852 stores
2,661 stores
919 stores
688 stores
490 stores
395 stores
206 stores
169 stores
125 stores
6 stores
Visual Distribution