Guatemala E-commerce Market
Explore 4.7k verified e-commerce stores in the Guatemala. Compare platforms, categories, PSP/carrier signals, available contacts, and merchant-size segments.
Scanned from 300M+ domains. 7.1k with e-commerce signals. 4.7k verified as active stores.
This is a public preview. Use the catalog, exports, or API for full account lists and CRM-ready fields.
· · Next full refresh: July 2026
E-commerce Platforms Distribution
WooCommerce stores with 41.1% of stores with physical delivery (1,898 stores) , followed by Shopify (37.7%) and Custom (12.7%) .
Note: This distribution covers only stores selling physical products with active shopping carts and physical product shipping. Digital products, services, and non-transactional sites are excluded. All stores are verified by our proprietary AI model to ensure accurate e-commerce classification.
Top 10 Platforms (Physical Delivery)
1,898 stores
1,743 stores
589 stores
261 stores
55 stores
21 stores
16 stores
16 stores
15 stores
8 stores
Visual Distribution
1,898 stores
1,743 stores
589 stores
261 stores
55 stores
21 stores
16 stores
16 stores
15 stores
8 stores
| Platform | Stores with Physical Delivery | Percentage |
|---|---|---|
| WooCommerce | 1898 | 41.06% |
| Shopify | 1743 | 37.71% |
| Custom | 589 | 12.74% |
| Wix eCommerce | 261 | 5.65% |
| PrestaShop | 55 | 1.19% |
| Magento | 21 | 0.45% |
| OpenCart | 16 | 0.35% |
| VirtueMart | 16 | 0.35% |
| VTEX | 15 | 0.32% |
| Squarespace Commerce | 8 | 0.17% |
Show broader dataset (all e-commerce signals)
All Stores Distribution
WooCommerce holds 52.2% share of all Guatemala e-commerce stores (3,681) , with Shopify at 25.6% and Custom at 8.4% (June 2026) .
Note: This broader view includes all domains where e-commerce signals were detected, useful for lead generation and competitive analysis. Some may be inactive or non-transactional. For verified active stores, see the default view above.
Top 10 Platforms (All Stores)
3,681 stores
1,804 stores
589 stores
774 stores
60 stores
23 stores
17 stores
25 stores
17 stores
59 stores
Visual Distribution
3,681 stores
1,804 stores
589 stores
774 stores
60 stores
23 stores
17 stores
25 stores
17 stores
59 stores
| Platform | Total Stores | Percentage |
|---|---|---|
| WooCommerce | 3681 | 52.22% |
| Shopify | 1804 | 25.59% |
| Custom | 589 | 8.36% |
| Wix eCommerce | 774 | 10.98% |
| PrestaShop | 60 | 0.85% |
| Magento | 23 | 0.33% |
| OpenCart | 17 | 0.24% |
| VirtueMart | 25 | 0.35% |
| VTEX | 17 | 0.24% |
| Squarespace Commerce | 59 | 0.84% |
Categories Distribution
Health & Beauty stores with 24.0% of all stores (955 stores) , followed by Clothing & Accessories (17.5%) and Electronics & Technology (11.6%) .
Base: 3,977 AI-verified stores with physical delivery and detected product categories (85.0% of all verified stores). Percentages show share of stores within each category.
Top 10 Categories
955 stores
695 stores
462 stores
392 stores
208 stores
177 stores
168 stores
149 stores
138 stores
137 stores
Visual Distribution
955 stores
695 stores
462 stores
392 stores
208 stores
177 stores
168 stores
149 stores
138 stores
137 stores
| Category | Number of Stores | Percentage |
|---|---|---|
| Health & Beauty | 955 | 24.01% |
| Clothing & Accessories | 695 | 17.48% |
| Electronics & Technology | 462 | 11.62% |
| Food & Beverages | 392 | 9.86% |
| Home & Garden | 208 | 5.23% |
| Business & Industrial | 177 | 4.45% |
| Jewelry & Watches | 168 | 4.22% |
| Sporting Goods & Outdoor Gear | 149 | 3.75% |
| Tools & Hardware | 138 | 3.47% |
| Toys & Games | 137 | 3.44% |
Payment Providers Distribution
PayPal stores with 38.2% among AI-verified physical stores (179 stores) , followed by MasterCard (18.6%) and VISA (15.4%) .
Base: 365 AI-verified physical stores with detectable payment providers (7.8% coverage of all stores). Percentages show share of detected provider instances (stores may use multiple providers).
Detected from checkout/payment scripts and provider tags; off-site/manual payments excluded where undetectable.
Top 10 Payment Providers
179 stores
87 stores
72 stores
54 stores
21 stores
18 stores
7 stores
7 stores
5 stores
5 stores
Visual Distribution
179 stores
87 stores
72 stores
54 stores
21 stores
18 stores
7 stores
7 stores
5 stores
5 stores
| Payment Provider | Store Count | Market Share |
|---|---|---|
| PayPal | 179 | 38.17% |
| MasterCard | 87 | 18.55% |
| VISA | 72 | 15.35% |
| American Express | 54 | 11.51% |
| Stripe Connect | 21 | 4.48% |
| Bolt | 18 | 3.84% |
| Boleto | 7 | 1.49% |
| Cybersource | 7 | 1.49% |
| Klarna | 5 | 1.07% |
| BitCoin | 5 | 1.07% |
Shipping Carriers Distribution
UPS stores with 61.4% among AI-verified physical stores (140 stores) , followed by Correos (8.3%) and TNT (6.1%) .
Base: 216 AI-verified physical stores with detectable shipping carriers (4.6% coverage of all stores). Percentages show share of detected carrier instances (stores may use multiple carriers).
Detected from checkout/shipping pages and shipment widgets; cross-border carriers included where visible.
Top 10 Shipping Carriers
Visual Distribution
140 stores
19 stores
14 stores
13 stores
11 stores
8 stores
5 stores
4 stores
4 stores
2 stores
| Shipping Carrier | Store Count | Market Share |
|---|---|---|
| UPS | 140 | 61.40% |
| Correos | 19 | 8.33% |
| TNT | 14 | 6.14% |
| DHL | 13 | 5.70% |
| FedEx | 11 | 4.82% |
| USPS | 8 | 3.51% |
| GLS | 5 | 2.19% |
| DPD | 4 | 1.75% |
| Hermes | 4 | 1.75% |
| TCS | 2 | 0.88% |
Store Launch Timeline
Over the past 12 months, 1,369 new stores were launched in Guatemala , with the highest activity in 2026-05 (154 stores) , demonstrating ongoing growth in the e-commerce market.
Last 12 Months
154 stores launched
158 stores launched
164 stores launched
118 stores launched
142 stores launched
115 stores launched
96 stores launched
114 stores launched
100 stores launched
75 stores launched
94 stores launched
39 stores launched
Monthly Trend
11.2% of last 12 months
11.5% of last 12 months
12.0% of last 12 months
8.6% of last 12 months
10.4% of last 12 months
8.4% of last 12 months
7.0% of last 12 months
8.3% of last 12 months
7.3% of last 12 months
5.5% of last 12 months
6.9% of last 12 months
2.8% of last 12 months
| Month | Stores Launched | Percentage |
|---|---|---|
| 2026-05 | 154 | 11.25% |
| 2026-04 | 158 | 11.54% |
| 2026-03 | 164 | 11.98% |
| 2026-02 | 118 | 8.62% |
| 2026-01 | 142 | 10.37% |
| 2025-12 | 115 | 8.40% |
| 2025-11 | 96 | 7.01% |
| 2025-10 | 114 | 8.33% |
| 2025-09 | 100 | 7.30% |
| 2025-08 | 75 | 5.48% |
| 2025-07 | 94 | 6.87% |
| 2025-06 | 39 | 2.85% |
Active Stores by Launch Year
Currently, 4,671 active stores in Guatemala are tracked in our database , with the most stores launched in 2026 (742 stores still active) . This shows the distribution of currently active stores by their original launch year.
Active Stores by Launch Year
742 active stores
971 active stores
540 active stores
429 active stores
294 active stores
291 active stores
361 active stores
174 active stores
179 active stores
117 active stores
62 active stores
51 active stores
80 active stores
60 active stores
43 active stores
Distribution by Launch Year
15.9% of tracked active stores
20.8% of tracked active stores
11.6% of tracked active stores
9.2% of tracked active stores
6.3% of tracked active stores
6.2% of tracked active stores
7.7% of tracked active stores
3.7% of tracked active stores
3.8% of tracked active stores
2.5% of tracked active stores
1.3% of tracked active stores
1.1% of tracked active stores
1.7% of tracked active stores
1.3% of tracked active stores
0.9% of tracked active stores
| Launch Year | Active Stores | Percentage |
|---|---|---|
| 2026 | 742 | 15.89% |
| 2025 | 971 | 20.79% |
| 2024 | 540 | 11.56% |
| 2023 | 429 | 9.18% |
| 2022 | 294 | 6.29% |
| 2021 | 291 | 6.23% |
| 2020 | 361 | 7.73% |
| 2019 | 174 | 3.73% |
| 2018 | 179 | 3.83% |
| 2017 | 117 | 2.50% |
| 2016 | 62 | 1.33% |
| 2015 | 51 | 1.09% |
| 2014 | 80 | 1.71% |
| 2013 | 60 | 1.28% |
| 2012 | 43 | 0.92% |
Featured Stores
A selection of notable and recently launched stores in this segment.
New Stores
Recently launched stores detected by ShopRank in the last full month.
Shopify
Shopify - Health & Beauty
Shopify - Electronics & Technology
Shopify
Shopify - Health & Beauty
Data Coverage
| Field | Rows count | Coverage |
|---|---|---|
| Website | 4.7k | 100.00% |
| Emails | 1.9k | 41.09% |
| Phones | 2.1k | 44.62% |
| Ecommerce platform | 4.7k | 100.00% |
| Couriers | 216.0 | 4.62% |
| Payment Providers | 365.0 | 7.80% |
| Categories | 4.1k | 87.49% |
| Social Media | 3.1k | 67.18% |
Coverage reflects detectability from public website analysis. Payment providers and shipping carriers are identified from checkout pages and shipping widgets. Stores using off-site payment flows or custom shipping integrations may not be detected. Actual adoption rates are higher than shown.
Market Intelligence
On-demand market analysis
Self-service access to market data and insights
- Search and segment stores by any criteria
- API integration for automated workflows
- Monthly data refreshes
- Market sizing and segmentation
Strategic Intelligence
Custom research and competitive analysis
Tailored intelligence for strategic decisions
- Custom market reports and analysis
- Competitive landscape monitoring
- Dedicated analyst support
- Flexible licensing and enterprise pricing
Market Intelligence
Understand the Guatemala e-commerce landscape:
Analyze 4.7k verified e-commerce stores in Guatemala - technology adoption, market share, competitive positioning.
- Track Competitive Shifts
-
Monitor platform migrations, technology adoption, and market share changes across Guatemala e-commerce.
- Size Your Addressable Market
-
Segment stores by country, platform, category, PSP, carrier, technology, and merchant-size signals to quantify your market opportunity.
- Monitor Adoption Trends
-
Identify which payment providers, shipping carriers, and platforms are gaining or losing traction.
Data Access
- Interactive search and filtering via web app
- REST API for programmatic access and automation
- Monthly data refreshes with historical tracking
Use Cases
- Competitive intelligence and market sizing
- Technology adoption and platform migration analysis
- Sales prospecting and account-based targeting
- Investment research and due diligence
Explore Other Markets
Frequently Asked Questions
- What data is included in the Guatemala e-commerce intelligence?
-
We track 4.7k verified Guatemala e-commerce stores with 50+ data points per store: e-commerce platform, product counts, categories, payment providers, shipping carriers, technology stack, merchant-size signals, and available business contact fields.
- How is the data collected and how often is it updated?
-
We continuously crawl 300M+ domains using proprietary web crawlers, AI classification, and technology fingerprinting. The database is refreshed monthly, so you always work with current market data.
- How do I access the data?
-
Self-service plans give you instant access through our web app and REST API. You can search, filter, and segment stores interactively or integrate programmatically into your workflows. View plans →
- Can I filter by specific segments?
-
Yes. You can segment by country, platform, product category, payment provider, shipping carrier, technology stack, store age, cross-border signals, and merchant-size bands. Some advanced signals are plan-gated, and the same field contract is used by the web app, exports, and API.
- Do you offer enterprise or custom licensing?
-
Yes. For large-scale data needs, custom market reports, or dedicated support, contact us to discuss enterprise pricing.
Social Media Usage
Facebook stores with 33.2% among stores with at least one detectable social profile (2,767 stores) , followed by Instagram (31.0%) and TikTok (11.1%) .
Base: 3,142 stores with any detectable social profile (67.2% of all stores). Percentages show share of detected platform instances (stores may use multiple platforms).
Links and embeds detected on public pages; private/hidden profiles not counted.
Top 10 Social Platforms
2,767 stores
2,586 stores
928 stores
689 stores
481 stores
388 stores
200 stores
168 stores
128 stores
6 stores
Visual Distribution
2,767 stores
2,586 stores
928 stores
689 stores
481 stores
388 stores
200 stores
168 stores
128 stores
6 stores