Guatemala E-commerce Market
Explore 5.7k verified e-commerce stores in the Guatemala. Compare platforms, categories, PSP/carrier signals, available contacts, and merchant-size segments.
Scanned from 300M+ domains. 9.2k with e-commerce signals. 5.7k verified as active stores.
This is a public report preview. Use the catalog, exports or API for account lists. Fields depend on your plan; coverage varies by merchant.
E-commerce Platforms Distribution
WooCommerce stores with 43.3% of stores with physical delivery (2,470 stores) , followed by Shopify (31.1%) and Custom (12.3%) .
Base: 5,709 active verified stores, including those without a detected platform. Rankings show leading platform combinations; displayed percentages need not sum to 100%. Digital products, services, and non-transactional sites are excluded. All stores are verified by our proprietary AI model to ensure accurate e-commerce classification.
Top 10 Platforms (Physical Delivery)
2,470 stores
1,773 stores
701 stores
241 stores
216 stores
63 stores
58 stores
40 stores
21 stores
17 stores
Visual Distribution
2,470 stores
1,773 stores
701 stores
241 stores
216 stores
63 stores
58 stores
40 stores
21 stores
17 stores
| Platform | Stores with Physical Delivery | Percentage |
|---|---|---|
| WooCommerce | 2470 | 43.27% |
| Shopify | 1773 | 31.06% |
| Custom | 701 | 12.28% |
| Wix eCommerce | 241 | 4.22% |
| Odoo | 216 | 3.78% |
| Ecwid | 63 | 1.10% |
| PrestaShop | 58 | 1.02% |
| OpenCart | 40 | 0.70% |
| VTEX | 21 | 0.37% |
| VirtueMart | 17 | 0.30% |
Show broader dataset (all e-commerce signals)
Websites with E-commerce Signals
WooCommerce holds 49.0% share of detected Guatemala e-commerce signals (4,519) , with Shopify at 23.0% and Custom at 8.1% (October 2026) .
Base: 9,228 domains in this report's signal population, including domains without a detected platform. This is not a store count: it can include redirects and non-transactional sites. Displayed percentages need not sum to 100%.
Top 10 Platforms (All Signals)
4,519 websites
2,126 websites
750 websites
1,045 websites
239 websites
77 websites
62 websites
42 websites
29 websites
28 websites
Visual Distribution
4,519 websites
2,126 websites
750 websites
1,045 websites
239 websites
77 websites
62 websites
42 websites
29 websites
28 websites
| Platform | Websites with Signals | Percentage |
|---|---|---|
| WooCommerce | 4519 | 48.97% |
| Shopify | 2126 | 23.04% |
| Custom | 750 | 8.13% |
| Wix eCommerce | 1045 | 11.32% |
| Odoo | 239 | 2.59% |
| Ecwid | 77 | 0.83% |
| PrestaShop | 62 | 0.67% |
| OpenCart | 42 | 0.46% |
| VTEX | 29 | 0.31% |
| VirtueMart | 28 | 0.30% |
Categories Distribution
Health & Beauty stores with 19.0% of all stores (1,084 stores) , followed by Clothing & Accessories (15.1%) and Electronics & Technology (10.0%) .
Base: 5,709 active verified stores, including stores without a detected category. Percentages use this full population, not only the displayed categories.
Top 10 Categories
1,084 stores
862 stores
573 stores
468 stores
255 stores
235 stores
210 stores
175 stores
169 stores
166 stores
Visual Distribution
1,084 stores
862 stores
573 stores
468 stores
255 stores
235 stores
210 stores
175 stores
169 stores
166 stores
| Category | Number of Stores | Percentage |
|---|---|---|
| Health & Beauty | 1084 | 18.99% |
| Clothing & Accessories | 862 | 15.10% |
| Electronics & Technology | 573 | 10.04% |
| Food & Beverages | 468 | 8.20% |
| Home & Garden | 255 | 4.47% |
| Business & Industrial | 235 | 4.12% |
| Jewelry & Watches | 210 | 3.68% |
| Toys & Games | 175 | 3.07% |
| Sporting Goods & Outdoor Gear | 169 | 2.96% |
| Vehicles & Parts | 166 | 2.91% |
Payment Providers Distribution
VISA accounts for 24.4% of displayed detection occurrences (760 occurrences) , followed by MasterCard (23.8%) and PayPal (20.4%) .
Base: 3,120 provider detection occurrences in the displayed ranking, from active stores. One store can contribute multiple occurrences. These percentages are not the share of unique stores or all detections.
Detected from publicly accessible website content and technical signals. Detection does not confirm an active provider contract or availability at checkout.
Top 10 Payment Providers
760 occurrences
742 occurrences
637 occurrences
366 occurrences
148 occurrences
132 occurrences
104 occurrences
80 occurrences
77 occurrences
74 occurrences
Visual Distribution
760 occurrences
742 occurrences
637 occurrences
366 occurrences
148 occurrences
132 occurrences
104 occurrences
80 occurrences
77 occurrences
74 occurrences
| Payment Provider | Detection Occurrences | Share of Displayed Occurrences |
|---|---|---|
| VISA | 760 | 24.36% |
| MasterCard | 742 | 23.78% |
| PayPal | 637 | 20.42% |
| American Express | 366 | 11.73% |
| Discover | 148 | 4.74% |
| Apple Pay | 132 | 4.23% |
| Cybersource | 104 | 3.33% |
| UnionPay | 80 | 2.56% |
| DinersClub | 77 | 2.47% |
| Cielo | 74 | 2.37% |
Shipping Carriers Distribution
DHL accounts for 26.5% of displayed detection occurrences (60 occurrences) , followed by UPS (24.3%) and FedEx (12.8%) .
Base: 226 carrier detection occurrences in the displayed ranking, from active stores. One store can contribute multiple occurrences. These percentages are not the share of unique stores or all detections.
Detected from publicly accessible website content and technical signals. Detection does not confirm an active carrier contract or shipping destinations.
Top 10 Shipping Carriers
Visual Distribution
60 occurrences
55 occurrences
29 occurrences
28 occurrences
15 occurrences
12 occurrences
11 occurrences
6 occurrences
5 occurrences
5 occurrences
| Shipping Carrier | Detection Occurrences | Share of Displayed Occurrences |
|---|---|---|
| DHL | 60 | 26.55% |
| UPS | 55 | 24.34% |
| FedEx | 29 | 12.83% |
| Correos | 28 | 12.39% |
| USPS | 15 | 6.64% |
| GLS | 12 | 5.31% |
| Servientrega | 11 | 4.87% |
| MRW | 6 | 2.65% |
| Pudo | 5 | 2.21% |
| TCS | 5 | 2.21% |
Store Launch Timeline
Over the past 12 months, 1,624 new stores were launched in Guatemala , with the highest activity in 2026-09 (243 stores) , demonstrating ongoing growth in the e-commerce market.
Last 12 Months
243 stores launched
220 stores launched
178 stores launched
159 stores launched
141 stores launched
107 stores launched
131 stores launched
121 stores launched
118 stores launched
97 stores launched
89 stores launched
20 stores launched
Monthly Trend
15.0% of last 12 months
13.5% of last 12 months
11.0% of last 12 months
9.8% of last 12 months
8.7% of last 12 months
6.6% of last 12 months
8.1% of last 12 months
7.5% of last 12 months
7.3% of last 12 months
6.0% of last 12 months
5.5% of last 12 months
1.2% of last 12 months
| Month | Stores Launched | Percentage |
|---|---|---|
| 2026-09 | 243 | 14.96% |
| 2026-08 | 220 | 13.55% |
| 2026-07 | 178 | 10.96% |
| 2026-06 | 159 | 9.79% |
| 2026-05 | 141 | 8.68% |
| 2026-04 | 107 | 6.59% |
| 2026-03 | 131 | 8.07% |
| 2026-02 | 121 | 7.45% |
| 2026-01 | 118 | 7.27% |
| 2025-12 | 97 | 5.97% |
| 2025-11 | 89 | 5.48% |
| 2025-10 | 20 | 1.23% |
Active Stores by Launch Year
Currently, 5,700 active stores in Guatemala are tracked in our database , with the most stores launched in 2026 (1,462 stores still active) . This shows the distribution of currently active stores by their original launch year.
Active Stores by Launch Year
1,462 active stores
887 active stores
547 active stores
444 active stores
323 active stores
334 active stores
429 active stores
210 active stores
208 active stores
138 active stores
79 active stores
70 active stores
97 active stores
70 active stores
51 active stores
Distribution by Launch Year
25.6% of tracked active stores
15.6% of tracked active stores
9.6% of tracked active stores
7.8% of tracked active stores
5.7% of tracked active stores
5.9% of tracked active stores
7.5% of tracked active stores
3.7% of tracked active stores
3.6% of tracked active stores
2.4% of tracked active stores
1.4% of tracked active stores
1.2% of tracked active stores
1.7% of tracked active stores
1.2% of tracked active stores
0.9% of tracked active stores
| Launch Year | Active Stores | Percentage |
|---|---|---|
| 2026 | 1462 | 25.65% |
| 2025 | 887 | 15.56% |
| 2024 | 547 | 9.60% |
| 2023 | 444 | 7.79% |
| 2022 | 323 | 5.67% |
| 2021 | 334 | 5.86% |
| 2020 | 429 | 7.53% |
| 2019 | 210 | 3.68% |
| 2018 | 208 | 3.65% |
| 2017 | 138 | 2.42% |
| 2016 | 79 | 1.39% |
| 2015 | 70 | 1.23% |
| 2014 | 97 | 1.70% |
| 2013 | 70 | 1.23% |
| 2012 | 51 | 0.89% |
Featured Stores
A selection of notable and recently launched stores in this segment.
New Stores
Recently launched stores detected by ShopRank in the last full month.
Shopify - Health & Beauty
Custom - Toys & Games
Shopify
Shopify
Shopify
Data Coverage
Coverage among active verified stores in this country.
| Field | Rows count | Coverage |
|---|---|---|
| Website | 5.7k | 100.00% |
| Emails | 4k | 69.28% |
| Phones | 2.7k | 47.40% |
| Ecommerce platform | 5.7k | 100.00% |
| Couriers | 208 | 3.64% |
| Payment Providers | 1.5k | 26.83% |
| Categories | 5k | 87.74% |
| Social Media | 3.8k | 67.07% |
Coverage reflects detectability from publicly accessible website content and technical signals. A detected provider does not establish an active commercial relationship, and a missing signal does not establish absence. These counts are not confirmed transaction or shipment market shares.
Market Intelligence
On-demand market analysis
Self-service access to market data and insights
- Search and segment stores by any criteria
- API integration for automated workflows
- Periodic index updates
- Market sizing and segmentation
Strategic Intelligence
Custom research and competitive analysis
Tailored intelligence for strategic decisions
- Custom market reports and analysis
- Competitive landscape monitoring
- Direct support from the founder
- Flexible licensing and enterprise pricing
Market Intelligence
Understand the Guatemala e-commerce landscape:
Analyze 5.7k verified e-commerce stores in Guatemala - technology adoption, market share, competitive positioning.
- Compare Market Segments
-
Compare the platform, technology, and category segments in this report. For changes over time, request a custom comparison of available snapshots.
- Size Your Addressable Market
-
Segment stores by country, platform, category, PSP, carrier, technology, and merchant-size signals to quantify your market opportunity.
- Compare Markets
-
See how payment providers, shipping carriers and platforms differ by country, category and store size.
Data Access
- Interactive search and filtering via web app
- REST API for programmatic access and automation
- CSV/XLSX exports; full-market datasets by agreement
Use Cases
Get every store in this country with its payment providers, carriers and size tier as a market feed.
- Competitive intelligence and market sizing
- Technology adoption analysis and custom snapshot comparisons
- Sales prospecting and account-based targeting
- Investment research and due diligence
Explore Other Markets
Frequently Asked Questions
- What data is included in the Guatemala e-commerce intelligence?
-
We track 5.7k verified Guatemala e-commerce stores whose profiles can include: e-commerce platform, product counts, categories, payment providers, shipping carriers, technology stack, merchant-size signals, and available business contact fields.
- How is the data collected and how often is it updated?
-
We rebuild the searchable index typically every 2–4 weeks. Observation dates vary by source and field; a rebuild does not mean every website was observed again. This public report has its own publication date and may use an older snapshot than the live catalog. Coverage varies by field and market. A missing payment or carrier signal means we did not detect it, not that the merchant does not use it.
- How do I access the data?
-
Self-service plans give you instant access through our web app and REST API. You can search, filter, and segment stores interactively or integrate programmatically into your workflows. View plans →
- Can I filter by specific segments?
-
Yes. You can segment by country, platform, product category, payment provider, shipping carrier, technology stack, store age, cross-border signals, and merchant-size bands. Some advanced signals are plan-gated, and the same field contract is used by the web app, exports, and API.
- Do you offer enterprise or custom licensing?
-
Yes. For large-scale data needs, custom market reports, or dedicated support, contact us to discuss enterprise pricing.
Social Media Usage
Facebook accounts for 33.2% of displayed detection occurrences (3,341 occurrences) , followed by Instagram (31.9%) and TikTok (12.2%) .
Base: 10,050 social-platform detection occurrences in the displayed ranking, from active stores. One store can contribute multiple occurrences. These percentages are not the share of unique stores or all detections.
Links and embeds detected on public pages; private/hidden profiles not counted.
Top 10 Social Platforms
3,341 occurrences
3,208 occurrences
1,228 occurrences
754 occurrences
535 occurrences
362 occurrences
262 occurrences
191 occurrences
164 occurrences
5 occurrences
Visual Distribution
3,341 occurrences
3,208 occurrences
1,228 occurrences
754 occurrences
535 occurrences
362 occurrences
262 occurrences
191 occurrences
164 occurrences
5 occurrences