Guatemala E-commerce Database
Explore 5.5k e-commerce stores in the Guatemala. Instant access to technologies, contacts, platforms, and market dynamics.
· · Next full refresh: December 2025
E-commerce Platforms Distribution
Shopify leads with 37.3% of stores with physical delivery (2,051 stores) , followed by WooCommerce (33.6%) and Custom (21.2%) .
Note: This distribution covers only stores selling physical products with active shopping carts and physical product shipping. Digital products, services, and non-transactional sites are excluded. All stores are verified by our proprietary AI model to ensure accurate e-commerce classification.
Top 10 Platforms (Physical Delivery)
2,051 stores
1,844 stores
1,167 stores
358 stores
30 stores
17 stores
14 stores
5 stores
5 stores
5 stores
Visual Distribution
| Platform | Stores with Physical Delivery | Percentage |
|---|---|---|
| Shopify | 2051 | 37.32% |
| WooCommerce | 1844 | 33.55% |
| Custom | 1167 | 21.23% |
| Wix eCommerce | 358 | 6.51% |
| Magento | 30 | 0.55% |
| PrestaShop | 17 | 0.31% |
| OpenCart | 14 | 0.25% |
| GoDaddy Online Store | 5 | 0.09% |
| Squarespace Commerce | 5 | 0.09% |
| Salesforce Commerce Cloud | 5 | 0.09% |
All Stores Distribution
Shopify holds 32.5% share of all Guatemala e-commerce stores (2,401) , with WooCommerce at 39.9% and Custom at 15.8% (November 2025) .
Note: This broader distribution includes all stores with e-commerce indicators such as platform detection, shopping cart presence, or payment integration. This liberal approach may include some false positives (e.g., WooCommerce installations used for non-commercial purposes) but provides comprehensive market coverage for lead generation and competitive analysis.
Top 10 Platforms (All Stores)
2,401 stores
2,947 stores
1,167 stores
775 stores
30 stores
17 stores
18 stores
5 stores
24 stores
5 stores
Visual Distribution
| Platform | Total Stores | Percentage |
|---|---|---|
| Shopify | 2401 | 32.49% |
| WooCommerce | 2947 | 39.88% |
| Custom | 1167 | 15.79% |
| Wix eCommerce | 775 | 10.49% |
| Magento | 30 | 0.41% |
| PrestaShop | 17 | 0.23% |
| OpenCart | 18 | 0.24% |
| GoDaddy Online Store | 5 | 0.07% |
| Squarespace Commerce | 24 | 0.32% |
| Salesforce Commerce Cloud | 5 | 0.07% |
Categories Distribution
Health & Beauty leads with 26.9% of all stores (1,036 stores) , followed by Electronics & Technology (14.0%) and Clothing & Accessories (12.0%) .
Top 10 Categories
1,036 stores
539 stores
461 stores
389 stores
225 stores
220 stores
210 stores
148 stores
138 stores
128 stores
Visual Distribution
| Category | Number of Stores | Percentage |
|---|---|---|
| Health & Beauty | 1036 | 26.92% |
| Electronics & Technology | 539 | 14.01% |
| Clothing & Accessories | 461 | 11.98% |
| Food & Beverages | 389 | 10.11% |
| Business & Industrial | 225 | 5.85% |
| Home & Garden | 220 | 5.72% |
| Vehicles & Parts | 210 | 5.46% |
| Jewelry & Watches | 148 | 3.85% |
| Tools & Hardware | 138 | 3.59% |
| Furniture & Home Decor | 128 | 3.33% |
| Pets & Pet Supplies | 84 | 2.18% |
| Gifts & Special Occasions | 78 | 2.03% |
| Sporting Goods & Outdoor Gear | 64 | 1.66% |
| Toys & Games | 64 | 1.66% |
| Arts & Entertainment | 64 | 1.66% |
Payment Providers Distribution
MasterCard leads with 30.4% among AI-verified physical stores (217 stores) , followed by American Express (25.6%) and PayPal (16.7%) .
Base: 490 AI-verified physical stores with detectable payment providers (8.9% coverage of all stores). Percentages show share of detected provider instances (stores may use multiple providers).
Detected from checkout/payment scripts and provider tags; off-site/manual payments excluded where undetectable.
Top 10 Payment Providers
217 stores
183 stores
119 stores
82 stores
24 stores
23 stores
21 stores
7 stores
7 stores
7 stores
Visual Distribution
| Payment Provider | Store Count | Market Share |
|---|---|---|
| MasterCard | 217 | 30.39% |
| American Express | 183 | 25.63% |
| PayPal | 119 | 16.67% |
| VISA | 82 | 11.48% |
| Stripe Connect | 24 | 3.36% |
| Bolt | 23 | 3.22% |
| Cybersource | 21 | 2.94% |
| Paddle | 7 | 0.98% |
| PayU | 7 | 0.98% |
| BitCoin | 7 | 0.98% |
| Apple Pay | 6 | 0.84% |
| JCB | 6 | 0.84% |
| Mercado Pago | 4 | 0.56% |
| Klarna | 4 | 0.56% |
| Boleto | 4 | 0.56% |
Shipping Carriers Distribution
UPS leads with 46.8% among AI-verified physical stores (131 stores) , followed by Correos (13.9%) and DHL (10.0%) .
Base: 261 AI-verified physical stores with detectable shipping carriers (4.7% coverage of all stores). Percentages show share of detected carrier instances (stores may use multiple carriers).
Detected from checkout/shipping pages and shipment widgets; cross-border carriers included where visible.
Top 10 Shipping Carriers
Visual Distribution
| Shipping Carrier | Store Count | Market Share |
|---|---|---|
| UPS | 131 | 46.79% |
| Correos | 39 | 13.93% |
| DHL | 28 | 10.00% |
| GLS | 27 | 9.64% |
| FedEx | 12 | 4.29% |
| USPS | 10 | 3.57% |
| TCS | 9 | 3.21% |
| Speedy | 4 | 1.43% |
| Hermes | 4 | 1.43% |
| TNT | 4 | 1.43% |
| CBL | 3 | 1.07% |
| MRW | 3 | 1.07% |
| BRT | 2 | 0.71% |
| DPD | 2 | 0.71% |
| Purolator | 2 | 0.71% |
Store Launch Timeline
Over the past 12 months, 1,628 new stores were launched in Guatemala , with the highest activity in 2025-10 (227 stores) , demonstrating ongoing growth in the e-commerce market.
Last 12 Months
227 stores launched
198 stores launched
160 stores launched
227 stores launched
146 stores launched
133 stores launched
101 stores launched
114 stores launched
104 stores launched
110 stores launched
68 stores launched
40 stores launched
Monthly Trend
| Month | Stores Launched | Percentage |
|---|---|---|
| 2025-10 | 227 | 13.94% |
| 2025-09 | 198 | 12.16% |
| 2025-08 | 160 | 9.83% |
| 2025-07 | 227 | 13.94% |
| 2025-06 | 146 | 8.97% |
| 2025-05 | 133 | 8.17% |
| 2025-04 | 101 | 6.20% |
| 2025-03 | 114 | 7.00% |
| 2025-02 | 104 | 6.39% |
| 2025-01 | 110 | 6.76% |
| 2024-12 | 68 | 4.18% |
| 2024-11 | 40 | 2.46% |
Active Stores by Launch Year
Currently, 5,510 active stores in Guatemala are tracked in our database , with the most stores launched in 2025 (1,527 stores still active) . This shows the distribution of currently active stores by their original launch year.
Active Stores by Launch Year
1,527 active stores
698 active stores
452 active stores
360 active stores
366 active stores
450 active stores
246 active stores
246 active stores
197 active stores
100 active stores
84 active stores
114 active stores
123 active stores
75 active stores
62 active stores
Distribution by Launch Year
| Launch Year | Active Stores | Percentage |
|---|---|---|
| 2025 | 1527 | 27.71% |
| 2024 | 698 | 12.67% |
| 2023 | 452 | 8.20% |
| 2022 | 360 | 6.53% |
| 2021 | 366 | 6.64% |
| 2020 | 450 | 8.17% |
| 2019 | 246 | 4.46% |
| 2018 | 246 | 4.46% |
| 2017 | 197 | 3.58% |
| 2016 | 100 | 1.81% |
| 2015 | 84 | 1.52% |
| 2014 | 114 | 2.07% |
| 2013 | 123 | 2.23% |
| 2012 | 75 | 1.36% |
| 2011 | 62 | 1.13% |
| 2010 | 50 | 0.91% |
| 2009 | 53 | 0.96% |
| 2008 | 49 | 0.89% |
| 2007 | 75 | 1.36% |
| 2006 | 27 | 0.49% |
| 2005 | 20 | 0.36% |
| 2004 | 37 | 0.67% |
| 2003 | 23 | 0.42% |
| 2002 | 20 | 0.36% |
| 2001 | 34 | 0.62% |
| 2000 | 13 | 0.24% |
| 1999 | 4 | 0.07% |
| 1998 | 3 | 0.05% |
| 1997 | 1 | 0.02% |
| 1995 | 1 | 0.02% |
Featured Stores
Discover the strongest performers and newest entrants in Guatemala's e-commerce landscape.
Top Stores by GMV
Data will be available soon.
New Stores
Recently launched ecommerce sites detected by ShopRank in the last full month.
Shopify
Shopify
Shopify
Shopify
Shopify
Dataset Coverage
| Field | Rows count | Coverage |
|---|---|---|
| Website | 5.5k | 100.00% |
| Emails | 3.0k | 54.77% |
| Phones | 1.5k | 27.07% |
| Ecommerce platform | 5.5k | 100.00% |
| Couriers | 261.0 | 4.73% |
| Payment Providers | 490.0 | 8.88% |
| Categories | 4.0k | 72.80% |
| Social Media | 3.8k | 69.45% |
Starter Package
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Enterprise Solution
Customized datasets tailored to your needs
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Maximize Your ROI
Use our detailed Guatemala E-commerce Database to:
Gain actionable insights into 5.5k physical stores in Guatemala.
- Identify High-Value Leads
-
Quickly find and contact the best decision-makers at Guatemala online stores.
- Conduct Competitive Analysis
-
Analyze your competitors' market share, product categories, and technology stacks.
- Direct Outreach
-
Access verified business contacts to accelerate your sales and marketing outreach.
Data Format & Delivery
Available Formats
- CSV
- Excel (XLS/XLSX)
- Text (TXT)
Delivery Methods
- Direct download
- Email delivery
- API access
Use Cases
- Lead Generation
- B2B Marketing
- Direct Marketing
- Email Marketing
- B2B Retargeting
- Market Research
Frequently Asked Questions
- What data is included in the Guatemala E-commerce Database?
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Our database covers over 5.5k Guatemala physical stores, including website URLs, verified contacts (emails, phones), e-commerce platforms, product counts, categories, estimated monthly traffic, and more.
- How fresh is your data and how often is it updated?
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We update our database quarterly, using web crawling, AI analysis, and manual verification. This ensures you always receive the most accurate, relevant, and actionable data.
- Can I get a free sample before purchasing?
-
Absolutely! Contact us to request a free sample dataset customized to your needs. We're happy to provide demos and answer any questions.
- Can I buy only selected segments of data?
-
Yes, you can purchase targeted segments tailored specifically to your business needs—by industry, platform, store size, and more. Contact us for details.
- How quickly can I access the full dataset after purchase?
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You'll receive immediate access upon payment completion. Our data can be downloaded directly or delivered via email or API.
- What licensing options are available?
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We offer flexible licensing: one-time purchases, annual subscriptions, and customized enterprise plans. Reach out to discuss the best solution for your business.
Social Media Usage
Facebook leads with 33.4% among stores with at least one detectable social profile (3,355 stores) , followed by Instagram (30.9%) and TikTok (9.2%) .
Base: 3,833 stores with any detectable social profile (69.5% of all stores). Percentages show share of detected platform instances (stores may use multiple platforms).
Links and embeds detected on public pages; private/hidden profiles not counted.
Top 10 Social Platforms
3,355 stores
3,103 stores
927 stores
771 stores
689 stores
409 stores
394 stores
211 stores
179 stores
11 stores
Visual Distribution