Guatemala E-commerce Market
Explore 5.1k verified e-commerce stores in the Guatemala. Compare platforms, categories, PSP/carrier signals, available contacts, and merchant-size segments.
Scanned from 300M+ domains. 7.8k with e-commerce signals. 5.1k verified as active stores.
This is a public preview. Use the catalog, exports, or API for full account lists and CRM-ready fields.
· · Next full refresh: June 2026
E-commerce Platforms Distribution
WooCommerce stores with 39.9% of stores with physical delivery (2,021 stores) , followed by Shopify (39.6%) and Custom (9.9%) .
Note: This distribution covers only stores selling physical products with active shopping carts and physical product shipping. Digital products, services, and non-transactional sites are excluded. All stores are verified by our proprietary AI model to ensure accurate e-commerce classification.
Top 10 Platforms (Physical Delivery)
2,021 stores
2,008 stores
501 stores
268 stores
137 stores
58 stores
20 stores
19 stores
18 stores
15 stores
Visual Distribution
2,021 stores
2,008 stores
501 stores
268 stores
137 stores
58 stores
20 stores
19 stores
18 stores
15 stores
| Platform | Stores with Physical Delivery | Percentage |
|---|---|---|
| WooCommerce | 2021 | 39.90% |
| Shopify | 2008 | 39.64% |
| Custom | 501 | 9.89% |
| Wix eCommerce | 268 | 5.29% |
| Stock Manager Advance (SMA) with Shop Module | 137 | 2.70% |
| PrestaShop | 58 | 1.15% |
| Magento | 20 | 0.39% |
| OpenCart | 19 | 0.38% |
| VTEX | 18 | 0.36% |
| VirtueMart | 15 | 0.30% |
Show broader dataset (all e-commerce signals)
All Stores Distribution
WooCommerce holds 51.5% share of all Guatemala e-commerce stores (3,921) , with Shopify at 27.3% and Custom at 6.6% (May 2026) .
Note: This broader view includes all domains where e-commerce signals were detected, useful for lead generation and competitive analysis. Some may be inactive or non-transactional. For verified active stores, see the default view above.
Top 10 Platforms (All Stores)
3,921 stores
2,083 stores
501 stores
793 stores
167 stores
63 stores
22 stores
20 stores
21 stores
26 stores
Visual Distribution
3,921 stores
2,083 stores
501 stores
793 stores
167 stores
63 stores
22 stores
20 stores
21 stores
26 stores
| Platform | Total Stores | Percentage |
|---|---|---|
| WooCommerce | 3921 | 51.48% |
| Shopify | 2083 | 27.35% |
| Custom | 501 | 6.58% |
| Wix eCommerce | 793 | 10.41% |
| Stock Manager Advance (SMA) with Shop Module | 167 | 2.19% |
| PrestaShop | 63 | 0.83% |
| Magento | 22 | 0.29% |
| OpenCart | 20 | 0.26% |
| VTEX | 21 | 0.28% |
| VirtueMart | 26 | 0.34% |
Categories Distribution
Health & Beauty stores with 24.4% of all stores (1,063 stores) , followed by Clothing & Accessories (18.2%) and Electronics & Technology (11.3%) .
Base: 4,355 AI-verified stores with physical delivery and detected product categories (84.6% of all verified stores). Percentages show share of stores within each category.
Top 10 Categories
1,063 stores
791 stores
490 stores
438 stores
221 stores
183 stores
176 stores
155 stores
154 stores
151 stores
Visual Distribution
1,063 stores
791 stores
490 stores
438 stores
221 stores
183 stores
176 stores
155 stores
154 stores
151 stores
| Category | Number of Stores | Percentage |
|---|---|---|
| Health & Beauty | 1063 | 24.41% |
| Clothing & Accessories | 791 | 18.16% |
| Electronics & Technology | 490 | 11.25% |
| Food & Beverages | 438 | 10.06% |
| Home & Garden | 221 | 5.07% |
| Business & Industrial | 183 | 4.20% |
| Jewelry & Watches | 176 | 4.04% |
| Sporting Goods & Outdoor Gear | 155 | 3.56% |
| Toys & Games | 154 | 3.54% |
| Tools & Hardware | 151 | 3.47% |
Payment Providers Distribution
PayPal stores with 34.9% among AI-verified physical stores (189 stores) , followed by MasterCard (20.9%) and VISA (13.3%) .
Base: 413 AI-verified physical stores with detectable payment providers (8.0% coverage of all stores). Percentages show share of detected provider instances (stores may use multiple providers).
Detected from checkout/payment scripts and provider tags; off-site/manual payments excluded where undetectable.
Top 10 Payment Providers
189 stores
113 stores
72 stores
64 stores
26 stores
16 stores
14 stores
10 stores
9 stores
8 stores
Visual Distribution
189 stores
113 stores
72 stores
64 stores
26 stores
16 stores
14 stores
10 stores
9 stores
8 stores
| Payment Provider | Store Count | Market Share |
|---|---|---|
| PayPal | 189 | 34.94% |
| MasterCard | 113 | 20.89% |
| VISA | 72 | 13.31% |
| American Express | 64 | 11.83% |
| Stripe Connect | 26 | 4.81% |
| Bolt | 16 | 2.96% |
| Apple Pay | 14 | 2.59% |
| Cybersource | 10 | 1.85% |
| Boleto | 9 | 1.66% |
| BitCoin | 8 | 1.48% |
Shipping Carriers Distribution
UPS stores with 60.1% among AI-verified physical stores (158 stores) , followed by Correos (9.5%) and DHL (6.8%) .
Base: 243 AI-verified physical stores with detectable shipping carriers (4.7% coverage of all stores). Percentages show share of detected carrier instances (stores may use multiple carriers).
Detected from checkout/shipping pages and shipment widgets; cross-border carriers included where visible.
Top 10 Shipping Carriers
Visual Distribution
158 stores
25 stores
18 stores
15 stores
12 stores
10 stores
6 stores
3 stores
3 stores
3 stores
| Shipping Carrier | Store Count | Market Share |
|---|---|---|
| UPS | 158 | 60.08% |
| Correos | 25 | 9.51% |
| DHL | 18 | 6.84% |
| TNT | 15 | 5.70% |
| USPS | 12 | 4.56% |
| FedEx | 10 | 3.80% |
| GLS | 6 | 2.28% |
| DPD | 3 | 1.14% |
| TCS | 3 | 1.14% |
| Hermes | 3 | 1.14% |
Store Launch Timeline
Over the past 12 months, 1,602 new stores were launched in Guatemala , with the highest activity in 2026-04 (144 stores) , demonstrating ongoing growth in the e-commerce market.
Last 12 Months
144 stores launched
200 stores launched
149 stores launched
199 stores launched
147 stores launched
130 stores launched
150 stores launched
118 stores launched
94 stores launched
113 stores launched
102 stores launched
56 stores launched
Monthly Trend
9.0% of last 12 months
12.5% of last 12 months
9.3% of last 12 months
12.4% of last 12 months
9.2% of last 12 months
8.1% of last 12 months
9.4% of last 12 months
7.4% of last 12 months
5.9% of last 12 months
7.1% of last 12 months
6.4% of last 12 months
3.5% of last 12 months
| Month | Stores Launched | Percentage |
|---|---|---|
| 2026-04 | 144 | 8.99% |
| 2026-03 | 200 | 12.48% |
| 2026-02 | 149 | 9.30% |
| 2026-01 | 199 | 12.42% |
| 2025-12 | 147 | 9.18% |
| 2025-11 | 130 | 8.11% |
| 2025-10 | 150 | 9.36% |
| 2025-09 | 118 | 7.37% |
| 2025-08 | 94 | 5.87% |
| 2025-07 | 113 | 7.05% |
| 2025-06 | 102 | 6.37% |
| 2025-05 | 56 | 3.50% |
Active Stores by Launch Year
Currently, 5,139 active stores in Guatemala are tracked in our database , with the most stores launched in 2026 (713 stores still active) . This shows the distribution of currently active stores by their original launch year.
Active Stores by Launch Year
713 active stores
1,215 active stores
614 active stores
461 active stores
326 active stores
314 active stores
385 active stores
183 active stores
190 active stores
126 active stores
63 active stores
57 active stores
84 active stores
64 active stores
46 active stores
Distribution by Launch Year
13.9% of tracked active stores
23.6% of tracked active stores
11.9% of tracked active stores
9.0% of tracked active stores
6.3% of tracked active stores
6.1% of tracked active stores
7.5% of tracked active stores
3.6% of tracked active stores
3.7% of tracked active stores
2.5% of tracked active stores
1.2% of tracked active stores
1.1% of tracked active stores
1.6% of tracked active stores
1.2% of tracked active stores
0.9% of tracked active stores
| Launch Year | Active Stores | Percentage |
|---|---|---|
| 2026 | 713 | 13.87% |
| 2025 | 1215 | 23.64% |
| 2024 | 614 | 11.95% |
| 2023 | 461 | 8.97% |
| 2022 | 326 | 6.34% |
| 2021 | 314 | 6.11% |
| 2020 | 385 | 7.49% |
| 2019 | 183 | 3.56% |
| 2018 | 190 | 3.70% |
| 2017 | 126 | 2.45% |
| 2016 | 63 | 1.23% |
| 2015 | 57 | 1.11% |
| 2014 | 84 | 1.63% |
| 2013 | 64 | 1.25% |
| 2012 | 46 | 0.90% |
Featured Stores
A selection of notable and recently launched stores in this segment.
New Stores
Recently launched stores detected by ShopRank in the last full month.
Shopify - Vehicles & Parts
Shopify - Health & Beauty
Shopify
Shopify - Home & Garden
Shopify - Clothing & Accessories
Data Coverage
| Field | Rows count | Coverage |
|---|---|---|
| Website | 5.1k | 100.00% |
| Emails | 2.2k | 43.46% |
| Phones | 2.3k | 44.28% |
| Ecommerce platform | 5.1k | 100.00% |
| Couriers | 243.0 | 4.72% |
| Payment Providers | 413.0 | 8.03% |
| Categories | 4.5k | 87.02% |
| Social Media | 3.4k | 65.58% |
Coverage reflects detectability from public website analysis. Payment providers and shipping carriers are identified from checkout pages and shipping widgets. Stores using off-site payment flows or custom shipping integrations may not be detected. Actual adoption rates are higher than shown.
Market Intelligence
On-demand market analysis
Self-service access to market data and insights
- Search and segment stores by any criteria
- API integration for automated workflows
- Monthly data refreshes
- Market sizing and segmentation
Strategic Intelligence
Custom research and competitive analysis
Tailored intelligence for strategic decisions
- Custom market reports and analysis
- Competitive landscape monitoring
- Dedicated analyst support
- Flexible licensing and enterprise pricing
Market Intelligence
Understand the Guatemala e-commerce landscape:
Analyze 5.1k verified e-commerce stores in Guatemala - technology adoption, market share, competitive positioning.
- Track Competitive Shifts
-
Monitor platform migrations, technology adoption, and market share changes across Guatemala e-commerce.
- Size Your Addressable Market
-
Segment stores by country, platform, category, PSP, carrier, technology, and merchant-size signals to quantify your market opportunity.
- Monitor Adoption Trends
-
Identify which payment providers, shipping carriers, and platforms are gaining or losing traction.
Data Access
- Interactive search and filtering via web app
- REST API for programmatic access and automation
- Monthly data refreshes with historical tracking
Use Cases
- Competitive intelligence and market sizing
- Technology adoption and platform migration analysis
- Sales prospecting and account-based targeting
- Investment research and due diligence
Explore Other Markets
Frequently Asked Questions
- What data is included in the Guatemala e-commerce intelligence?
-
We track 5.1k verified Guatemala e-commerce stores with 50+ data points per store: e-commerce platform, product counts, categories, payment providers, shipping carriers, technology stack, merchant-size signals, and available business contact fields.
- How is the data collected and how often is it updated?
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We continuously crawl 300M+ domains using proprietary web crawlers, AI classification, and technology fingerprinting. The database is refreshed monthly, so you always work with current market data.
- How do I access the data?
-
Self-service plans give you instant access through our web app and REST API. You can search, filter, and segment stores interactively or integrate programmatically into your workflows. View plans →
- Can I filter by specific segments?
-
Yes. You can segment by country, platform, product category, payment provider, shipping carrier, technology stack, store age, cross-border signals, and merchant-size bands. Some advanced signals are plan-gated, and the same field contract is used by the web app, exports, and API.
- Do you offer enterprise or custom licensing?
-
Yes. For large-scale data needs, custom market reports, or dedicated support, contact us to discuss enterprise pricing.
Social Media Usage
Facebook stores with 33.5% among stores with at least one detectable social profile (2,979 stores) , followed by Instagram (31.2%) and TikTok (10.9%) .
Base: 3,374 stores with any detectable social profile (65.6% of all stores). Percentages show share of detected platform instances (stores may use multiple platforms).
Links and embeds detected on public pages; private/hidden profiles not counted.
Top 10 Social Platforms
2,979 stores
2,773 stores
972 stores
720 stores
502 stores
398 stores
221 stores
171 stores
138 stores
6 stores
Visual Distribution
2,979 stores
2,773 stores
972 stores
720 stores
502 stores
398 stores
221 stores
171 stores
138 stores
6 stores