Guatemala E-commerce Database
Explore 4.7k e-commerce stores in the Guatemala. Instant access to technologies, contacts, platforms, and market dynamics.
· · Next full refresh: February 2026
E-commerce Platforms Distribution
Shopify leads with 55.2% of stores with physical delivery (2,607 stores) , followed by WooCommerce (33.2%) and Wix eCommerce (5.9%) .
Note: This distribution covers only stores selling physical products with active shopping carts and physical product shipping. Digital products, services, and non-transactional sites are excluded. All stores are verified by our proprietary AI model to ensure accurate e-commerce classification.
Top 10 Platforms (Physical Delivery)
2,607 stores
1,567 stores
277 stores
198 stores
29 stores
19 stores
14 stores
5 stores
3 stores
3 stores
Visual Distribution
| Platform | Stores with Physical Delivery | Percentage |
|---|---|---|
| Shopify | 2607 | 55.21% |
| WooCommerce | 1567 | 33.19% |
| Wix eCommerce | 277 | 5.87% |
| Custom | 198 | 4.19% |
| Magento | 29 | 0.61% |
| PrestaShop | 19 | 0.40% |
| OpenCart | 14 | 0.30% |
| Salesforce Commerce Cloud | 5 | 0.11% |
| Nidux | 3 | 0.06% |
| BigCommerce | 3 | 0.06% |
All Stores Distribution
Shopify holds 39.4% share of all Guatemala e-commerce stores (2,660) , with WooCommerce at 45.2% and Wix eCommerce at 11.4% (January 2026) .
Note: This broader distribution includes all stores with e-commerce indicators such as platform detection, shopping cart presence, or payment integration. This liberal approach may include some false positives (e.g., WooCommerce installations used for non-commercial purposes) but provides comprehensive market coverage for lead generation and competitive analysis.
Top 10 Platforms (All Stores)
2,660 stores
3,051 stores
767 stores
198 stores
31 stores
20 stores
14 stores
6 stores
3 stores
3 stores
Visual Distribution
| Platform | Total Stores | Percentage |
|---|---|---|
| Shopify | 2660 | 39.39% |
| WooCommerce | 3051 | 45.18% |
| Wix eCommerce | 767 | 11.36% |
| Custom | 198 | 2.93% |
| Magento | 31 | 0.46% |
| PrestaShop | 20 | 0.30% |
| OpenCart | 14 | 0.21% |
| Salesforce Commerce Cloud | 6 | 0.09% |
| Nidux | 3 | 0.04% |
| BigCommerce | 3 | 0.04% |
Categories Distribution
Health & Beauty leads with 31.2% of all stores (1,043 stores) , followed by Clothing & Accessories (15.6%) and Electronics & Technology (14.4%) .
Top 10 Categories
1,043 stores
520 stores
481 stores
307 stores
173 stores
150 stores
103 stores
94 stores
89 stores
84 stores
Visual Distribution
| Category | Number of Stores | Percentage |
|---|---|---|
| Health & Beauty | 1043 | 31.24% |
| Clothing & Accessories | 520 | 15.57% |
| Electronics & Technology | 481 | 14.41% |
| Food & Beverages | 307 | 9.19% |
| Home & Garden | 173 | 5.18% |
| Jewelry & Watches | 150 | 4.49% |
| Tools & Hardware | 103 | 3.08% |
| Furniture & Home Decor | 94 | 2.82% |
| Vehicles & Parts | 89 | 2.67% |
| Pets & Pet Supplies | 84 | 2.52% |
| Business & Industrial | 82 | 2.46% |
| Gifts & Special Occasions | 62 | 1.86% |
| Toys & Games | 60 | 1.80% |
| Sporting Goods & Outdoor Gear | 51 | 1.53% |
| Arts & Entertainment | 40 | 1.20% |
Payment Providers Distribution
MasterCard leads with 31.4% among AI-verified physical stores (199 stores) , followed by American Express (26.0%) and PayPal (16.9%) .
Base: 433 AI-verified physical stores with detectable payment providers (9.1% coverage of all stores). Percentages show share of detected provider instances (stores may use multiple providers).
Detected from checkout/payment scripts and provider tags; off-site/manual payments excluded where undetectable.
Top 10 Payment Providers
199 stores
165 stores
107 stores
59 stores
27 stores
24 stores
19 stores
6 stores
6 stores
5 stores
Visual Distribution
| Payment Provider | Store Count | Market Share |
|---|---|---|
| MasterCard | 199 | 31.39% |
| American Express | 165 | 26.03% |
| PayPal | 107 | 16.88% |
| VISA | 59 | 9.31% |
| Stripe Connect | 27 | 4.26% |
| Bolt | 24 | 3.79% |
| Cybersource | 19 | 3.00% |
| Apple Pay | 6 | 0.95% |
| Boleto | 6 | 0.95% |
| Paddle | 5 | 0.79% |
| BitCoin | 5 | 0.79% |
| PayU | 4 | 0.63% |
| Mercado Pago | 3 | 0.47% |
| JCB | 3 | 0.47% |
| Klarna | 2 | 0.32% |
Shipping Carriers Distribution
UPS leads with 54.0% among AI-verified physical stores (102 stores) , followed by DHL (11.1%) and Correos (10.6%) .
Base: 172 AI-verified physical stores with detectable shipping carriers (3.6% coverage of all stores). Percentages show share of detected carrier instances (stores may use multiple carriers).
Detected from checkout/shipping pages and shipment widgets; cross-border carriers included where visible.
Top 10 Shipping Carriers
Visual Distribution
| Shipping Carrier | Store Count | Market Share |
|---|---|---|
| UPS | 102 | 53.97% |
| DHL | 21 | 11.11% |
| Correos | 20 | 10.58% |
| FedEx | 10 | 5.29% |
| USPS | 9 | 4.76% |
| GLS | 7 | 3.70% |
| TNT | 5 | 2.65% |
| DPD | 2 | 1.06% |
| Blue Star | 2 | 1.06% |
| Speedy | 2 | 1.06% |
| BRT | 2 | 1.06% |
| Hermes | 2 | 1.06% |
| MRW | 2 | 1.06% |
| CTT | 2 | 1.06% |
| Purolator | 1 | 0.53% |
Store Launch Timeline
Over the past 12 months, 1,781 new stores were launched in Guatemala , with the highest activity in 2025-12 (86 stores) , demonstrating ongoing growth in the e-commerce market.
Last 12 Months
86 stores launched
187 stores launched
251 stores launched
217 stores launched
157 stores launched
221 stores launched
152 stores launched
136 stores launched
104 stores launched
120 stores launched
113 stores launched
37 stores launched
Monthly Trend
| Month | Stores Launched | Percentage |
|---|---|---|
| 2025-12 | 86 | 4.83% |
| 2025-11 | 187 | 10.50% |
| 2025-10 | 251 | 14.09% |
| 2025-09 | 217 | 12.18% |
| 2025-08 | 157 | 8.82% |
| 2025-07 | 221 | 12.41% |
| 2025-06 | 152 | 8.53% |
| 2025-05 | 136 | 7.64% |
| 2025-04 | 104 | 5.84% |
| 2025-03 | 120 | 6.74% |
| 2025-02 | 113 | 6.34% |
| 2025-01 | 37 | 2.08% |
Active Stores by Launch Year
Currently, 4,732 active stores in Guatemala are tracked in our database , with the most stores launched in 2026 (1 stores still active) . This shows the distribution of currently active stores by their original launch year.
Active Stores by Launch Year
1 active stores
1,831 active stores
543 active stores
365 active stores
293 active stores
280 active stores
339 active stores
181 active stores
177 active stores
123 active stores
61 active stores
49 active stores
78 active stores
67 active stores
51 active stores
Distribution by Launch Year
| Launch Year | Active Stores | Percentage |
|---|---|---|
| 2026 | 1 | 0.02% |
| 2025 | 1831 | 38.69% |
| 2024 | 543 | 11.48% |
| 2023 | 365 | 7.71% |
| 2022 | 293 | 6.19% |
| 2021 | 280 | 5.92% |
| 2020 | 339 | 7.16% |
| 2019 | 181 | 3.83% |
| 2018 | 177 | 3.74% |
| 2017 | 123 | 2.60% |
| 2016 | 61 | 1.29% |
| 2015 | 49 | 1.04% |
| 2014 | 78 | 1.65% |
| 2013 | 67 | 1.42% |
| 2012 | 51 | 1.08% |
| 2011 | 38 | 0.80% |
| 2010 | 32 | 0.68% |
| 2009 | 37 | 0.78% |
| 2008 | 28 | 0.59% |
| 2007 | 40 | 0.85% |
| 2006 | 11 | 0.23% |
| 2005 | 15 | 0.32% |
| 2004 | 29 | 0.61% |
| 2003 | 15 | 0.32% |
| 2002 | 17 | 0.36% |
| 2001 | 17 | 0.36% |
| 2000 | 8 | 0.17% |
| 1999 | 3 | 0.06% |
| 1998 | 1 | 0.02% |
| 1997 | 1 | 0.02% |
| 1995 | 1 | 0.02% |
Featured Stores
Discover the strongest performers and newest entrants in Guatemala's e-commerce landscape.
Top Stores by GMV
Data will be available soon.
New Stores
Recently launched ecommerce sites detected by ShopRank in the last full month.
Shopify
Wix eCommerce
WooCommerce - Health & Beauty
Shopify - Health & Beauty
Shopify
Dataset Coverage
| Field | Rows count | Coverage |
|---|---|---|
| Website | 4.7k | 100.00% |
| Emails | 2.4k | 49.63% |
| Phones | 968.0 | 20.43% |
| Ecommerce platform | 4.7k | 100.00% |
| Couriers | 172.0 | 3.63% |
| Payment Providers | 433.0 | 9.14% |
| Categories | 3.5k | 72.89% |
| Social Media | 3.0k | 62.97% |
Starter Package
Immediate self-service access
Get instant access to our database
- Immediate data access
- Direct download or API integration
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Enterprise Solution
Customized datasets tailored to your needs
Enterprise-grade solutions
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Maximize Your ROI
Use our detailed Guatemala E-commerce Database to:
Gain actionable insights into 4.7k physical stores in Guatemala.
- Identify High-Value Leads
-
Quickly find and contact the best decision-makers at Guatemala online stores.
- Conduct Competitive Analysis
-
Analyze your competitors' market share, product categories, and technology stacks.
- Direct Outreach
-
Access verified business contacts to accelerate your sales and marketing outreach.
Data Format & Delivery
Available Formats
- CSV
- Excel (XLS/XLSX)
- Text (TXT)
Delivery Methods
- Direct download
- Email delivery
- API access
Use Cases
- Lead Generation
- B2B Marketing
- Direct Marketing
- Email Marketing
- B2B Retargeting
- Market Research
Frequently Asked Questions
- What data is included in the Guatemala E-commerce Database?
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Our database covers over 4.7k Guatemala physical stores, including website URLs, verified contacts (emails, phones), e-commerce platforms, product counts, categories, estimated monthly traffic, and more.
- How fresh is your data and how often is it updated?
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We update our database quarterly, using web crawling, AI analysis, and manual verification. This ensures you always receive the most accurate, relevant, and actionable data.
- Can I get a free sample before purchasing?
-
Absolutely! Contact us to request a free sample dataset customized to your needs. We're happy to provide demos and answer any questions.
- Can I buy only selected segments of data?
-
Yes, you can purchase targeted segments tailored specifically to your business needs-by industry, platform, store size, and more. Contact us for details.
- How quickly can I access the full dataset after purchase?
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You'll receive immediate access upon payment completion. Our data can be downloaded directly or delivered via email or API.
- What licensing options are available?
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We offer flexible licensing: one-time purchases, annual subscriptions, and customized enterprise plans. Reach out to discuss the best solution for your business.
Social Media Usage
Facebook leads with 33.9% among stores with at least one detectable social profile (2,642 stores) , followed by Instagram (33.0%) and TikTok (10.5%) .
Base: 2,983 stores with any detectable social profile (63.0% of all stores). Percentages show share of detected platform instances (stores may use multiple platforms).
Links and embeds detected on public pages; private/hidden profiles not counted.
Top 10 Social Platforms
2,642 stores
2,577 stores
822 stores
522 stores
464 stores
296 stores
223 stores
158 stores
95 stores
6 stores
Visual Distribution