Guatemala E-commerce Database
Explore 4.8k verified e-commerce stores in the Guatemala. Instant access to technologies, contacts, platforms, and market dynamics.
Scanned from 300M+ domains. 7.1k with e-commerce signals. 4.8k verified as active stores.
· · Next full refresh: April 2026
E-commerce Platforms Distribution
Shopify leads with 42.9% of stores with physical delivery (2,062 stores) , followed by WooCommerce (39.8%) and Custom (8.8%) .
Note: This distribution covers only stores selling physical products with active shopping carts and physical product shipping. Digital products, services, and non-transactional sites are excluded. All stores are verified by our proprietary AI model to ensure accurate e-commerce classification.
Top 10 Platforms (Physical Delivery)
2,062 stores
1,915 stores
424 stores
284 stores
68 stores
25 stores
18 stores
6 stores
4 stores
4 stores
Visual Distribution
| Platform | Stores with Physical Delivery | Percentage |
|---|---|---|
| Shopify | 2062 | 42.87% |
| WooCommerce | 1915 | 39.81% |
| Custom | 424 | 8.81% |
| Wix eCommerce | 284 | 5.90% |
| PrestaShop | 68 | 1.41% |
| Magento | 25 | 0.52% |
| OpenCart | 18 | 0.37% |
| Squarespace Commerce | 6 | 0.12% |
| Nidux | 4 | 0.08% |
| VTEX | 4 | 0.08% |
All Stores Distribution
Shopify holds 30.3% share of all Guatemala e-commerce stores (2,135) , with WooCommerce at 50.5% and Custom at 6.0% (March 2026) .
Note: This broader view includes all domains where e-commerce signals were detected, useful for lead generation and competitive analysis. Some may be inactive or non-transactional. For verified active stores, see the default view above.
Top 10 Platforms (All Stores)
2,135 stores
3,559 stores
424 stores
774 stores
70 stores
28 stores
18 stores
29 stores
4 stores
4 stores
Visual Distribution
| Platform | Total Stores | Percentage |
|---|---|---|
| Shopify | 2135 | 30.31% |
| WooCommerce | 3559 | 50.52% |
| Custom | 424 | 6.02% |
| Wix eCommerce | 774 | 10.99% |
| PrestaShop | 70 | 0.99% |
| Magento | 28 | 0.40% |
| OpenCart | 18 | 0.26% |
| Squarespace Commerce | 29 | 0.41% |
| Nidux | 4 | 0.06% |
| VTEX | 4 | 0.06% |
Categories Distribution
Health & Beauty leads with 27.1% of all stores (948 stores) , followed by Clothing & Accessories (17.9%) and Electronics & Technology (14.5%) .
Base: 3,501 AI-verified stores with physical delivery and detected product categories (72.4% of all verified stores). Percentages show share of stores within each category.
Top 10 Categories
948 stores
627 stores
508 stores
340 stores
197 stores
184 stores
106 stores
100 stores
97 stores
92 stores
Visual Distribution
| Category | Number of Stores | Percentage |
|---|---|---|
| Health & Beauty | 948 | 27.08% |
| Clothing & Accessories | 627 | 17.91% |
| Electronics & Technology | 508 | 14.51% |
| Food & Beverages | 340 | 9.71% |
| Jewelry & Watches | 197 | 5.63% |
| Home & Garden | 184 | 5.26% |
| Tools & Hardware | 106 | 3.03% |
| Furniture & Home Decor | 100 | 2.86% |
| Pets & Pet Supplies | 97 | 2.77% |
| Vehicles & Parts | 92 | 2.63% |
| Gifts & Special Occasions | 70 | 2.00% |
| Toys & Games | 66 | 1.89% |
| Business & Industrial | 60 | 1.71% |
| Sporting Goods & Outdoor Gear | 59 | 1.69% |
| Arts & Entertainment | 47 | 1.34% |
Payment Providers Distribution
PayPal leads with 30.1% among AI-verified physical stores (208 stores) , followed by MasterCard (25.3%) and American Express (19.1%) .
Base: 510 AI-verified physical stores with detectable payment providers (10.5% coverage of all stores). Percentages show share of detected provider instances (stores may use multiple providers).
Detected from checkout/payment scripts and provider tags; off-site/manual payments excluded where undetectable.
Top 10 Payment Providers
208 stores
175 stores
132 stores
70 stores
31 stores
17 stores
15 stores
10 stores
8 stores
6 stores
Visual Distribution
| Payment Provider | Store Count | Market Share |
|---|---|---|
| PayPal | 208 | 30.10% |
| MasterCard | 175 | 25.33% |
| American Express | 132 | 19.10% |
| VISA | 70 | 10.13% |
| Stripe Connect | 31 | 4.49% |
| Cybersource | 17 | 2.46% |
| Bolt | 15 | 2.17% |
| BitCoin | 10 | 1.45% |
| Boleto | 8 | 1.16% |
| JCB | 6 | 0.87% |
| Apple Pay | 6 | 0.87% |
| PayU | 4 | 0.58% |
| Mercado Pago | 4 | 0.58% |
| Klarna | 3 | 0.43% |
| LiteCoin | 2 | 0.29% |
Shipping Carriers Distribution
UPS leads with 57.0% among AI-verified physical stores (151 stores) , followed by DHL (10.6%) and Correos (7.9%) .
Base: 233 AI-verified physical stores with detectable shipping carriers (4.8% coverage of all stores). Percentages show share of detected carrier instances (stores may use multiple carriers).
Detected from checkout/shipping pages and shipment widgets; cross-border carriers included where visible.
Top 10 Shipping Carriers
Visual Distribution
| Shipping Carrier | Store Count | Market Share |
|---|---|---|
| UPS | 151 | 56.98% |
| DHL | 28 | 10.57% |
| Correos | 21 | 7.92% |
| USPS | 16 | 6.04% |
| FedEx | 14 | 5.28% |
| TNT | 11 | 4.15% |
| GLS | 6 | 2.26% |
| Speedy | 5 | 1.89% |
| Blue Star | 3 | 1.13% |
| Hermes | 3 | 1.13% |
| ASM | 2 | 0.75% |
| DPD | 2 | 0.75% |
| Paquetexpress | 1 | 0.38% |
| China Post | 1 | 0.38% |
| TCS | 1 | 0.38% |
Store Launch Timeline
Over the past 12 months, 1,616 new stores were launched in Guatemala , with the highest activity in 2026-02 (93 stores) , demonstrating ongoing growth in the e-commerce market.
Last 12 Months
93 stores launched
200 stores launched
195 stores launched
186 stores launched
194 stores launched
142 stores launched
114 stores launched
109 stores launched
99 stores launched
107 stores launched
77 stores launched
100 stores launched
Monthly Trend
| Month | Stores Launched | Percentage |
|---|---|---|
| 2026-02 | 93 | 5.75% |
| 2026-01 | 200 | 12.38% |
| 2025-12 | 195 | 12.07% |
| 2025-11 | 186 | 11.51% |
| 2025-10 | 194 | 12.00% |
| 2025-09 | 142 | 8.79% |
| 2025-08 | 114 | 7.05% |
| 2025-07 | 109 | 6.75% |
| 2025-06 | 99 | 6.13% |
| 2025-05 | 107 | 6.62% |
| 2025-04 | 77 | 4.76% |
| 2025-03 | 100 | 6.19% |
Active Stores by Launch Year
Currently, 4,830 active stores in Guatemala are tracked in our database , with the most stores launched in 2026 (296 stores still active) . This shows the distribution of currently active stores by their original launch year.
Active Stores by Launch Year
296 active stores
1,463 active stores
622 active stores
447 active stores
314 active stores
298 active stores
358 active stores
170 active stores
173 active stores
119 active stores
61 active stores
48 active stores
76 active stores
61 active stores
46 active stores
Distribution by Launch Year
| Launch Year | Active Stores | Percentage |
|---|---|---|
| 2026 | 296 | 6.13% |
| 2025 | 1463 | 30.29% |
| 2024 | 622 | 12.88% |
| 2023 | 447 | 9.25% |
| 2022 | 314 | 6.50% |
| 2021 | 298 | 6.17% |
| 2020 | 358 | 7.41% |
| 2019 | 170 | 3.52% |
| 2018 | 173 | 3.58% |
| 2017 | 119 | 2.46% |
| 2016 | 61 | 1.26% |
| 2015 | 48 | 0.99% |
| 2014 | 76 | 1.57% |
| 2013 | 61 | 1.26% |
| 2012 | 46 | 0.95% |
| 2011 | 41 | 0.85% |
| 2010 | 31 | 0.64% |
| 2009 | 33 | 0.68% |
| 2008 | 25 | 0.52% |
| 2007 | 33 | 0.68% |
| 2006 | 13 | 0.27% |
| 2005 | 18 | 0.37% |
| 2004 | 25 | 0.52% |
| 2003 | 15 | 0.31% |
| 2002 | 13 | 0.27% |
| 2001 | 16 | 0.33% |
| 2000 | 10 | 0.21% |
| 1999 | 2 | 0.04% |
| 1998 | 1 | 0.02% |
| 1997 | 1 | 0.02% |
| 1996 | 1 | 0.02% |
Featured Stores
A selection of notable and recently launched stores in this segment.
New Stores
Recently launched stores detected by ShopRank in the last full month.
Shopify
Shopify
Shopify - Jewelry & Watches
Shopify - Clothing & Accessories
Shopify - Clothing & Accessories
Data Coverage
| Field | Rows count | Coverage |
|---|---|---|
| Website | 4.8k | 100.00% |
| Emails | 2.5k | 51.55% |
| Phones | 859.0 | 17.76% |
| Ecommerce platform | 4.8k | 100.00% |
| Couriers | 233.0 | 4.82% |
| Payment Providers | 510.0 | 10.55% |
| Categories | 3.6k | 74.94% |
| Social Media | 3.2k | 65.61% |
Coverage reflects detectability from public website analysis. Payment providers and shipping carriers are identified from checkout pages and shipping widgets. Stores using off-site payment flows or custom shipping integrations may not be detected. Actual adoption rates are higher than shown.
Market Intelligence
On-demand market analysis
Self-service access to market data and insights
- Search and segment stores by any criteria
- API integration for automated workflows
- Monthly data refreshes
- Market sizing and segmentation
Strategic Intelligence
Custom research and competitive analysis
Tailored intelligence for strategic decisions
- Custom market reports and analysis
- Competitive landscape monitoring
- Dedicated analyst support
- Flexible licensing and enterprise pricing
Market Intelligence
Understand the Guatemala e-commerce landscape:
Analyze 4.8k verified e-commerce stores in Guatemala - technology adoption, market share, competitive positioning.
- Track Competitive Shifts
-
Monitor platform migrations, technology adoption, and market share changes across Guatemala e-commerce.
- Size Your Addressable Market
-
Segment stores by platform, category, traffic tier, and payment infrastructure to quantify your market opportunity.
- Monitor Adoption Trends
-
Identify which payment providers, shipping carriers, and platforms are gaining or losing traction.
Data Access
- Interactive search and filtering via web app
- REST API for programmatic access and automation
- Monthly data refreshes with historical tracking
Use Cases
- Competitive intelligence and market sizing
- Technology adoption and platform migration analysis
- Sales prospecting and account-based targeting
- Investment research and due diligence
Explore Other Markets
Frequently Asked Questions
- What data is included in the Guatemala e-commerce intelligence?
-
We track 4.8k verified Guatemala e-commerce stores with 50+ data points per store: e-commerce platform, product counts, categories, payment providers, shipping carriers, estimated traffic, technology stack, and verified business contacts.
- How is the data collected and how often is it updated?
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We continuously crawl 300M+ domains using proprietary web crawlers, AI classification, and technology fingerprinting. The database is refreshed monthly, so you always work with current market data.
- How do I access the data?
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Self-service plans give you instant access through our web app and REST API. You can search, filter, and segment stores interactively or integrate programmatically into your workflows. View plans →
- Can I filter by specific segments?
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Yes. You can segment by country, platform, store size, product category, payment provider, shipping carrier, traffic tier, and more. All filtering is available through both the web app and API.
- Do you offer enterprise or custom licensing?
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Yes. For large-scale data needs, custom market reports, or dedicated support, contact us to discuss enterprise pricing.
Social Media Usage
Facebook leads with 33.8% among stores with at least one detectable social profile (2,809 stores) , followed by Instagram (31.4%) and TikTok (10.8%) .
Base: 3,173 stores with any detectable social profile (65.6% of all stores). Percentages show share of detected platform instances (stores may use multiple platforms).
Links and embeds detected on public pages; private/hidden profiles not counted.
Top 10 Social Platforms
2,809 stores
2,610 stores
902 stores
634 stores
473 stores
390 stores
208 stores
167 stores
121 stores
6 stores
Visual Distribution