Umbraco Technology Adoption in E-commerce
Discover 305.0 verified e-commerce stores using Umbraco. Analyze technology adoption, market trends, integration patterns, and business insights.
Detected across 532.0 domains. 305.0 verified as active stores with physical delivery.
· · Next full refresh: April 2026
305.0 verified active stores out of 532.0 detected · 57.3% verification rate
E-commerce Platforms Distribution
Custom leads with 86.2% of stores with physical delivery (263 stores) , followed by AspDotNetStorefront (8.5%) and Storbie (2.0%) .
Note: This distribution covers only stores selling physical products with active shopping carts and physical product shipping. Digital products, services, and non-transactional sites are excluded. All stores are verified by our proprietary AI model to ensure accurate e-commerce classification.
Top 10 Platforms (Physical Delivery)
263 stores
26 stores
6 stores
3 stores
2 stores
2 stores
1 stores
1 stores
1 stores
0 stores
Visual Distribution
| Platform | Stores with Physical Delivery | Percentage |
|---|---|---|
| Custom | 263 | 86.23% |
| AspDotNetStorefront | 26 | 8.52% |
| Storbie | 6 | 1.97% |
| nopCommerce | 3 | 0.98% |
| ScanNet Webshop, DanDomain Webshop | 2 | 0.66% |
| Ucommerce | 2 | 0.66% |
| WooCommerce | 1 | 0.33% |
| Shopify | 1 | 0.33% |
| BigCommerce | 1 | 0.33% |
| Shopware with 8works Cookie Consent Plus | 0 | 0.00% |
| Simplia | 0 | 0.00% |
| HCL Commerce | 0 | 0.00% |
| iSET | 0 | 0.00% |
| nopCommerce with Venture Theme and SevenSpikes Plugins | 0 | 0.00% |
| SAP Commerce Cloud | 0 | 0.00% |
All Stores Distribution
Custom holds 62.6% share of all Umbraco e-commerce stores (263) , with AspDotNetStorefront at 13.3% and Storbie at 15.7% (March 2026) .
Note: This broader view includes all domains where e-commerce signals were detected, useful for lead generation and competitive analysis. Some may be inactive or non-transactional. For verified active stores, see the default view above.
Top 10 Platforms (All Stores)
263 stores
56 stores
66 stores
3 stores
2 stores
2 stores
14 stores
1 stores
1 stores
1 stores
Visual Distribution
| Platform | Total Stores | Percentage |
|---|---|---|
| Custom | 263 | 62.62% |
| AspDotNetStorefront | 56 | 13.33% |
| Storbie | 66 | 15.71% |
| nopCommerce | 3 | 0.71% |
| ScanNet Webshop, DanDomain Webshop | 2 | 0.48% |
| Ucommerce | 2 | 0.48% |
| WooCommerce | 14 | 3.33% |
| Shopify | 1 | 0.24% |
| BigCommerce | 1 | 0.24% |
| Shopware with 8works Cookie Consent Plus | 1 | 0.24% |
| Simplia | 1 | 0.24% |
| HCL Commerce | 1 | 0.24% |
| iSET | 3 | 0.71% |
| nopCommerce with Venture Theme and SevenSpikes Plugins | 5 | 1.19% |
| SAP Commerce Cloud | 1 | 0.24% |
Categories Distribution
Business & Industrial leads with 18.8% of all stores (52 stores) , followed by Home & Garden (14.4%) and Tools & Hardware (9.7%) .
Base: 277 AI-verified stores with physical delivery and detected product categories (90.8% of all verified stores). Percentages show share of stores within each category.
Top 10 Categories
52 stores
40 stores
27 stores
24 stores
23 stores
22 stores
18 stores
16 stores
13 stores
10 stores
Visual Distribution
| Category | Number of Stores | Percentage |
|---|---|---|
| Business & Industrial | 52 | 18.77% |
| Home & Garden | 40 | 14.44% |
| Tools & Hardware | 27 | 9.75% |
| Sporting Goods & Outdoor Gear | 24 | 8.66% |
| Food & Beverages | 23 | 8.30% |
| Health & Beauty | 22 | 7.94% |
| Vehicles & Parts | 18 | 6.50% |
| Furniture & Home Decor | 16 | 5.78% |
| Toys & Games | 13 | 4.69% |
| Electronics & Technology | 10 | 3.61% |
| Gifts & Special Occasions | 10 | 3.61% |
| Clothing & Accessories | 9 | 3.25% |
| Baby & Toddler | 5 | 1.81% |
| Jewelry & Watches | 4 | 1.44% |
| Arts & Entertainment | 4 | 1.44% |
Payment Providers Distribution
PayPal leads with 17.8% among AI-verified physical stores (29 stores) , followed by Klarna (14.1%) and MasterCard (12.3%) .
Base: 109 AI-verified physical stores with detectable payment providers (20.5% coverage of all stores). Percentages show share of detected provider instances (stores may use multiple providers).
Detected from checkout/payment scripts and provider tags; off-site/manual payments excluded where undetectable.
Top 10 Payment Providers
29 stores
23 stores
20 stores
17 stores
16 stores
8 stores
7 stores
7 stores
7 stores
6 stores
Visual Distribution
| Payment Provider | Store Count | Market Share |
|---|---|---|
| PayPal | 29 | 17.79% |
| Klarna | 23 | 14.11% |
| MasterCard | 20 | 12.27% |
| VISA | 17 | 10.43% |
| American Express | 16 | 9.82% |
| JCB | 8 | 4.91% |
| SEPA | 7 | 4.29% |
| Stripe Connect | 7 | 4.29% |
| Apple Pay | 7 | 4.29% |
| iDEAL | 6 | 3.68% |
| SagePay | 6 | 3.68% |
| Amazon Payments | 5 | 3.07% |
| Bancontact | 5 | 3.07% |
| Bolt | 4 | 2.45% |
| Google Pay | 3 | 1.84% |
Shipping Carriers Distribution
DHL leads with 20.7% among AI-verified physical stores (24 stores) , followed by UPS (16.4%) and GLS (12.1%) .
Base: 100 AI-verified physical stores with detectable shipping carriers (18.8% coverage of all stores). Percentages show share of detected carrier instances (stores may use multiple carriers).
Detected from checkout/shipping pages and shipment widgets; cross-border carriers included where visible.
Top 10 Shipping Carriers
24 stores
19 stores
14 stores
14 stores
9 stores
7 stores
5 stores
5 stores
4 stores
4 stores
Visual Distribution
| Shipping Carrier | Store Count | Market Share |
|---|---|---|
| DHL | 24 | 20.69% |
| UPS | 19 | 16.38% |
| GLS | 14 | 12.07% |
| FedEx | 14 | 12.07% |
| Royal Mail | 9 | 7.76% |
| PostNord | 7 | 6.03% |
| USPS | 5 | 4.31% |
| DPD | 5 | 4.31% |
| Danske Fragtmænd | 4 | 3.45% |
| Schenker | 4 | 3.45% |
| Bpost | 3 | 2.59% |
| TNT | 3 | 2.59% |
| Australia Post | 2 | 1.72% |
| PostNL | 2 | 1.72% |
| DSV | 1 | 0.86% |
Store Launch Timeline
Over the past 12 months, 33 new stores were launched in Umbraco , with the highest activity in 2026-02 (1 stores) , demonstrating ongoing growth in the e-commerce market.
Last 12 Months
1 stores launched
5 stores launched
7 stores launched
1 stores launched
2 stores launched
2 stores launched
2 stores launched
12 stores launched
1 stores launched
Monthly Trend
| Month | Stores Launched | Percentage |
|---|---|---|
| 2026-02 | 1 | 3.03% |
| 2025-11 | 5 | 15.15% |
| 2025-10 | 7 | 21.21% |
| 2025-09 | 1 | 3.03% |
| 2025-08 | 2 | 6.06% |
| 2025-07 | 2 | 6.06% |
| 2025-06 | 2 | 6.06% |
| 2025-05 | 12 | 36.36% |
| 2025-04 | 1 | 3.03% |
Active Stores by Launch Year
Currently, 301 active stores in Umbraco are tracked in our database , with the most stores launched in 2026 (1 stores still active) . This shows the distribution of currently active stores by their original launch year.
Active Stores by Launch Year
1 active stores
37 active stores
15 active stores
6 active stores
11 active stores
12 active stores
12 active stores
6 active stores
20 active stores
14 active stores
8 active stores
7 active stores
7 active stores
7 active stores
12 active stores
Distribution by Launch Year
| Launch Year | Active Stores | Percentage |
|---|---|---|
| 2026 | 1 | 0.33% |
| 2025 | 37 | 12.29% |
| 2024 | 15 | 4.98% |
| 2023 | 6 | 1.99% |
| 2022 | 11 | 3.65% |
| 2021 | 12 | 3.99% |
| 2020 | 12 | 3.99% |
| 2019 | 6 | 1.99% |
| 2018 | 20 | 6.64% |
| 2017 | 14 | 4.65% |
| 2016 | 8 | 2.66% |
| 2015 | 7 | 2.33% |
| 2014 | 7 | 2.33% |
| 2013 | 7 | 2.33% |
| 2012 | 12 | 3.99% |
| 2011 | 9 | 2.99% |
| 2010 | 7 | 2.33% |
| 2009 | 7 | 2.33% |
| 2008 | 4 | 1.33% |
| 2007 | 4 | 1.33% |
| 2006 | 3 | 1.00% |
| 2005 | 5 | 1.66% |
| 2004 | 15 | 4.98% |
| 2003 | 4 | 1.33% |
| 2002 | 1 | 0.33% |
| 2001 | 16 | 5.32% |
| 2000 | 10 | 3.32% |
| 1999 | 21 | 6.98% |
| 1998 | 9 | 2.99% |
| 1997 | 8 | 2.66% |
| 1996 | 3 | 1.00% |
Geographic Distribution
United Kingdom leads with 16.0% (40 AI-verified stores) , followed by Denmark (13.2%) and Netherlands (10.4%) .
Base: 250 AI-verified stores across 20 countries. Percentages show share among AI-verified stores.
Top 10 Countries
40 AI-verified stores
33 AI-verified stores
26 AI-verified stores
26 AI-verified stores
24 AI-verified stores
14 AI-verified stores
14 AI-verified stores
12 AI-verified stores
11 AI-verified stores
8 AI-verified stores
Visual Distribution
| Country | AI-Verified Store Count | Market Share |
|---|---|---|
| United Kingdom | 40 | 16.00% |
| Denmark | 33 | 13.20% |
| Netherlands | 26 | 10.40% |
| United States | 26 | 10.40% |
| Norway | 24 | 9.60% |
| New Zealand | 14 | 5.60% |
| Sweden | 14 | 5.60% |
| Belgium | 12 | 4.80% |
| Faroe Islands | 11 | 4.40% |
| Germany | 8 | 3.20% |
| Spain | 8 | 3.20% |
| Australia | 7 | 2.80% |
| Slovenia | 5 | 2.00% |
| Canada | 4 | 1.60% |
| Italy | 4 | 1.60% |
| Luxembourg | 3 | 1.20% |
| Vietnam | 3 | 1.20% |
| Poland | 3 | 1.20% |
| France | 3 | 1.20% |
| Hong Kong | 2 | 0.80% |
Featured Stores
A selection of notable and recently launched stores in this segment.
Notable Stores
A sample of well-known stores in this segment tracked by ShopRank.
Custom - Tools & Hardware
Custom
Custom
Custom - Sporting Goods & Outdoor Gear
Custom - Electronics & Technology
New Stores
Recently launched stores detected by ShopRank in the last full month.
Custom - Tools & Hardware
Data Coverage
| Field | Rows count | Coverage |
|---|---|---|
| Website | 532.0 | 100.00% |
| Emails | 338.0 | 63.53% |
| Phones | 275.0 | 51.69% |
| Ecommerce platform | 482.0 | 90.60% |
| Couriers | 100.0 | 18.80% |
| Payment Providers | 109.0 | 20.49% |
| Categories | 298.0 | 56.02% |
| Social Media | 425.0 | 79.89% |
Coverage reflects detectability from public website analysis. Payment providers and shipping carriers are identified from checkout pages and shipping widgets. Stores using off-site payment flows or custom shipping integrations may not be detected. Actual adoption rates are higher than shown.
Market Intelligence
On-demand market analysis
Self-service access to market data and insights
- Search and segment stores by any criteria
- API integration for automated workflows
- Monthly data refreshes
- Market sizing and segmentation
Strategic Intelligence
Custom research and competitive analysis
Tailored intelligence for strategic decisions
- Custom market reports and analysis
- Competitive landscape monitoring
- Dedicated analyst support
- Flexible licensing and enterprise pricing
Market Intelligence
Understand the Umbraco e-commerce landscape:
Analyze 305.0 verified e-commerce stores on Umbraco - technology adoption, market share, competitive positioning.
- Track Competitive Shifts
-
Monitor platform migrations, technology adoption, and market share changes across Umbraco e-commerce.
- Size Your Addressable Market
-
Segment stores by platform, category, traffic tier, and payment infrastructure to quantify your market opportunity.
- Monitor Adoption Trends
-
Identify which payment providers, shipping carriers, and platforms are gaining or losing traction.
Data Access
- Interactive search and filtering via web app
- REST API for programmatic access and automation
- Monthly data refreshes with historical tracking
Use Cases
- Competitive intelligence and market sizing
- Technology adoption and platform migration analysis
- Sales prospecting and account-based targeting
- Investment research and due diligence
Frequently Asked Questions
- What data is included in the Umbraco e-commerce intelligence?
-
We track 305.0 verified Umbraco e-commerce stores with 50+ data points per store: e-commerce platform, product counts, categories, payment providers, shipping carriers, estimated traffic, technology stack, and verified business contacts.
- How is the data collected and how often is it updated?
-
We continuously crawl 300M+ domains using proprietary web crawlers, AI classification, and technology fingerprinting. The database is refreshed monthly, so you always work with current market data.
- How do I access the data?
-
Self-service plans give you instant access through our web app and REST API. You can search, filter, and segment stores interactively or integrate programmatically into your workflows. View plans →
- Can I filter by specific segments?
-
Yes. You can segment by country, platform, store size, product category, payment provider, shipping carrier, traffic tier, and more. All filtering is available through both the web app and API.
- Do you offer enterprise or custom licensing?
-
Yes. For large-scale data needs, custom market reports, or dedicated support, contact us to discuss enterprise pricing.
Social Media Usage
Facebook leads with 29.7% among stores with at least one detectable social profile (241 stores) , followed by Instagram (21.3%) and LinkedIn (17.8%) .
Base: 425 stores with any detectable social profile (79.9% of all stores). Percentages show share of detected platform instances (stores may use multiple platforms).
Links and embeds detected on public pages; private/hidden profiles not counted.
Top 10 Social Platforms
241 stores
173 stores
144 stores
142 stores
38 stores
32 stores
20 stores
18 stores
2 stores
1 stores
Visual Distribution