Netlify Technology Adoption in E-commerce
Discover 5.0k verified e-commerce stores using Netlify. Analyze technology adoption, market trends, integration patterns, and business insights.
Detected across 7.2k domains. 5.0k verified as active stores with physical delivery.
· · Next full refresh: April 2026
5.0k verified active stores out of 7.2k detected · 70.0% verification rate
E-commerce Platforms Distribution
Custom leads with 83.9% of stores with physical delivery (4,190 stores) , followed by Shopify (6.5%) and Blaze (6.4%) .
Note: This distribution covers only stores selling physical products with active shopping carts and physical product shipping. Digital products, services, and non-transactional sites are excluded. All stores are verified by our proprietary AI model to ensure accurate e-commerce classification.
Top 10 Platforms (Physical Delivery)
4,190 stores
327 stores
318 stores
57 stores
51 stores
17 stores
9 stores
5 stores
4 stores
3 stores
Visual Distribution
| Platform | Stores with Physical Delivery | Percentage |
|---|---|---|
| Custom | 4190 | 83.90% |
| Shopify | 327 | 6.55% |
| Blaze | 318 | 6.37% |
| WooCommerce | 57 | 1.14% |
| Magento | 51 | 1.02% |
| BigCommerce | 17 | 0.34% |
| Squarespace Commerce | 9 | 0.18% |
| Salesforce Commerce Cloud | 5 | 0.10% |
| Nexaseller E-commerce Platform | 4 | 0.08% |
| Commerce7 | 3 | 0.06% |
| Tray | 3 | 0.06% |
| SAP Commerce Cloud | 3 | 0.06% |
| Ideasoft | 3 | 0.06% |
| PrestaShop | 2 | 0.04% |
| App.ro E-commerce Platform | 2 | 0.04% |
All Stores Distribution
Custom holds 68.6% share of all Netlify e-commerce stores (4,190) , with Shopify at 8.3% and Blaze at 8.4% (March 2026) .
Note: This broader view includes all domains where e-commerce signals were detected, useful for lead generation and competitive analysis. Some may be inactive or non-transactional. For verified active stores, see the default view above.
Top 10 Platforms (All Stores)
4,190 stores
508 stores
510 stores
486 stores
81 stores
65 stores
51 stores
5 stores
136 stores
5 stores
Visual Distribution
| Platform | Total Stores | Percentage |
|---|---|---|
| Custom | 4190 | 68.64% |
| Shopify | 508 | 8.32% |
| Blaze | 510 | 8.36% |
| WooCommerce | 486 | 7.96% |
| Magento | 81 | 1.33% |
| BigCommerce | 65 | 1.06% |
| Squarespace Commerce | 51 | 0.84% |
| Salesforce Commerce Cloud | 5 | 0.08% |
| Nexaseller E-commerce Platform | 136 | 2.23% |
| Commerce7 | 5 | 0.08% |
| Tray | 13 | 0.21% |
| SAP Commerce Cloud | 23 | 0.38% |
| Ideasoft | 18 | 0.29% |
| PrestaShop | 4 | 0.07% |
| App.ro E-commerce Platform | 9 | 0.15% |
Categories Distribution
Health & Beauty leads with 24.9% of all stores (1,066 stores) , followed by Clothing & Accessories (19.9%) and Food & Beverages (11.7%) .
Base: 4,279 AI-verified stores with physical delivery and detected product categories (85.4% of all verified stores). Percentages show share of stores within each category.
Top 10 Categories
1,066 stores
852 stores
502 stores
323 stores
218 stores
205 stores
182 stores
181 stores
154 stores
151 stores
Visual Distribution
| Category | Number of Stores | Percentage |
|---|---|---|
| Health & Beauty | 1066 | 24.91% |
| Clothing & Accessories | 852 | 19.91% |
| Food & Beverages | 502 | 11.73% |
| Sporting Goods & Outdoor Gear | 323 | 7.55% |
| Electronics & Technology | 218 | 5.09% |
| Furniture & Home Decor | 205 | 4.79% |
| Home & Garden | 182 | 4.25% |
| Toys & Games | 181 | 4.23% |
| Jewelry & Watches | 154 | 3.60% |
| Arts & Entertainment | 151 | 3.53% |
| Gifts & Special Occasions | 127 | 2.97% |
| Tools & Hardware | 119 | 2.78% |
| Business & Industrial | 91 | 2.13% |
| Pets & Pet Supplies | 63 | 1.47% |
| Baby & Toddler | 45 | 1.05% |
Payment Providers Distribution
PayPal leads with 24.7% among AI-verified physical stores (383 stores) , followed by Stripe Connect (17.5%) and American Express (13.9%) .
Base: 1,345 AI-verified physical stores with detectable payment providers (18.8% coverage of all stores). Percentages show share of detected provider instances (stores may use multiple providers).
Detected from checkout/payment scripts and provider tags; off-site/manual payments excluded where undetectable.
Top 10 Payment Providers
383 stores
272 stores
216 stores
130 stores
127 stores
109 stores
100 stores
59 stores
28 stores
28 stores
Visual Distribution
| Payment Provider | Store Count | Market Share |
|---|---|---|
| PayPal | 383 | 24.68% |
| Stripe Connect | 272 | 17.53% |
| American Express | 216 | 13.92% |
| MasterCard | 130 | 8.38% |
| Klarna | 127 | 8.18% |
| Apple Pay | 109 | 7.02% |
| Google Pay | 100 | 6.44% |
| VISA | 59 | 3.80% |
| Bolt | 28 | 1.80% |
| ClickBank | 28 | 1.80% |
| Amazon Pay | 24 | 1.55% |
| Adyen | 22 | 1.42% |
| Razorpay | 21 | 1.35% |
| Affirm | 17 | 1.10% |
| Boleto | 16 | 1.03% |
Shipping Carriers Distribution
UPS leads with 20.9% among AI-verified physical stores (176 stores) , followed by DHL (16.7%) and USPS (14.0%) .
Base: 955 AI-verified physical stores with detectable shipping carriers (13.3% coverage of all stores). Percentages show share of detected carrier instances (stores may use multiple carriers).
Detected from checkout/shipping pages and shipment widgets; cross-border carriers included where visible.
Top 10 Shipping Carriers
176 stores
141 stores
118 stores
114 stores
47 stores
38 stores
37 stores
27 stores
26 stores
25 stores
Visual Distribution
| Shipping Carrier | Store Count | Market Share |
|---|---|---|
| UPS | 176 | 20.88% |
| DHL | 141 | 16.73% |
| USPS | 118 | 14.00% |
| FedEx | 114 | 13.52% |
| GLS | 47 | 5.58% |
| DPD | 38 | 4.51% |
| Correios | 37 | 4.39% |
| Royal Mail | 27 | 3.20% |
| Australia Post | 26 | 3.08% |
| BRT | 25 | 2.97% |
| Speedy | 22 | 2.61% |
| Poste Italiane | 21 | 2.49% |
| Estes | 20 | 2.37% |
| Hermes | 16 | 1.90% |
| La Poste | 15 | 1.78% |
Store Launch Timeline
Over the past 12 months, 1,820 new stores were launched in Netlify , with the highest activity in 2026-02 (216 stores) , demonstrating ongoing growth in the e-commerce market.
Last 12 Months
216 stores launched
194 stores launched
213 stores launched
193 stores launched
154 stores launched
140 stores launched
188 stores launched
141 stores launched
147 stores launched
129 stores launched
97 stores launched
8 stores launched
Monthly Trend
| Month | Stores Launched | Percentage |
|---|---|---|
| 2026-02 | 216 | 11.87% |
| 2026-01 | 194 | 10.66% |
| 2025-12 | 213 | 11.70% |
| 2025-11 | 193 | 10.60% |
| 2025-10 | 154 | 8.46% |
| 2025-09 | 140 | 7.69% |
| 2025-08 | 188 | 10.33% |
| 2025-07 | 141 | 7.75% |
| 2025-06 | 147 | 8.08% |
| 2025-05 | 129 | 7.09% |
| 2025-04 | 97 | 5.33% |
| 2025-03 | 8 | 0.44% |
Active Stores by Launch Year
Currently, 4,684 active stores in Netlify are tracked in our database , with the most stores launched in 2026 (413 stores still active) . This shows the distribution of currently active stores by their original launch year.
Active Stores by Launch Year
413 active stores
1,577 active stores
477 active stores
329 active stores
265 active stores
288 active stores
266 active stores
141 active stores
128 active stores
110 active stores
58 active stores
51 active stores
53 active stores
76 active stores
30 active stores
Distribution by Launch Year
| Launch Year | Active Stores | Percentage |
|---|---|---|
| 2026 | 413 | 8.82% |
| 2025 | 1577 | 33.67% |
| 2024 | 477 | 10.18% |
| 2023 | 329 | 7.02% |
| 2022 | 265 | 5.66% |
| 2021 | 288 | 6.15% |
| 2020 | 266 | 5.68% |
| 2019 | 141 | 3.01% |
| 2018 | 128 | 2.73% |
| 2017 | 110 | 2.35% |
| 2016 | 58 | 1.24% |
| 2015 | 51 | 1.09% |
| 2014 | 53 | 1.13% |
| 2013 | 76 | 1.62% |
| 2012 | 30 | 0.64% |
| 2011 | 38 | 0.81% |
| 2010 | 45 | 0.96% |
| 2009 | 39 | 0.83% |
| 2008 | 33 | 0.70% |
| 2007 | 30 | 0.64% |
| 2006 | 18 | 0.38% |
| 2005 | 18 | 0.38% |
| 2004 | 19 | 0.41% |
| 2003 | 25 | 0.53% |
| 2002 | 30 | 0.64% |
| 2001 | 24 | 0.51% |
| 2000 | 31 | 0.66% |
| 1999 | 16 | 0.34% |
| 1998 | 22 | 0.47% |
| 1997 | 14 | 0.30% |
| 1996 | 13 | 0.28% |
| 1995 | 7 | 0.15% |
Geographic Distribution
United States leads with 38.0% (1,164 AI-verified stores) , followed by India (9.4%) and United Kingdom (8.8%) .
Base: 3,064 AI-verified stores across 20 countries. Percentages show share among AI-verified stores.
Top 10 Countries
1,164 AI-verified stores
287 AI-verified stores
270 AI-verified stores
210 AI-verified stores
129 AI-verified stores
126 AI-verified stores
118 AI-verified stores
109 AI-verified stores
89 AI-verified stores
85 AI-verified stores
Visual Distribution
| Country | AI-Verified Store Count | Market Share |
|---|---|---|
| United States | 1164 | 37.99% |
| India | 287 | 9.37% |
| United Kingdom | 270 | 8.81% |
| Canada | 210 | 6.85% |
| Australia | 129 | 4.21% |
| Germany | 126 | 4.11% |
| France | 118 | 3.85% |
| Brazil | 109 | 3.56% |
| Netherlands | 89 | 2.90% |
| Italy | 85 | 2.77% |
| Indonesia | 63 | 2.06% |
| Nigeria | 60 | 1.96% |
| Sweden | 51 | 1.66% |
| Poland | 50 | 1.63% |
| Turkey | 49 | 1.60% |
| Denmark | 45 | 1.47% |
| South Africa | 43 | 1.40% |
| Pakistan | 41 | 1.34% |
| Switzerland | 38 | 1.24% |
| Vietnam | 37 | 1.21% |
Featured Stores
A selection of notable and recently launched stores in this segment.
Notable Stores
A sample of well-known stores in this segment tracked by ShopRank.
Custom - Clothing & Accessories
Custom - Health & Beauty
Custom - Clothing & Accessories
Custom - Toys & Games
Custom - Sporting Goods & Outdoor Gear
New Stores
Recently launched stores detected by ShopRank in the last full month.
Custom - Health & Beauty
Custom - Health & Beauty
Custom - Health & Beauty
Custom - Business & Industrial
Custom
Data Coverage
| Field | Rows count | Coverage |
|---|---|---|
| Website | 7.2k | 100.00% |
| Emails | 3.2k | 45.09% |
| Phones | 950.0 | 13.28% |
| Ecommerce platform | 6.8k | 94.93% |
| Couriers | 955.0 | 13.35% |
| Payment Providers | 1.3k | 18.80% |
| Categories | 4.5k | 62.38% |
| Social Media | 3.8k | 52.84% |
Coverage reflects detectability from public website analysis. Payment providers and shipping carriers are identified from checkout pages and shipping widgets. Stores using off-site payment flows or custom shipping integrations may not be detected. Actual adoption rates are higher than shown.
Market Intelligence
On-demand market analysis
Self-service access to market data and insights
- Search and segment stores by any criteria
- API integration for automated workflows
- Monthly data refreshes
- Market sizing and segmentation
Strategic Intelligence
Custom research and competitive analysis
Tailored intelligence for strategic decisions
- Custom market reports and analysis
- Competitive landscape monitoring
- Dedicated analyst support
- Flexible licensing and enterprise pricing
Market Intelligence
Understand the Netlify e-commerce landscape:
Analyze 5.0k verified e-commerce stores on Netlify - technology adoption, market share, competitive positioning.
- Track Competitive Shifts
-
Monitor platform migrations, technology adoption, and market share changes across Netlify e-commerce.
- Size Your Addressable Market
-
Segment stores by platform, category, traffic tier, and payment infrastructure to quantify your market opportunity.
- Monitor Adoption Trends
-
Identify which payment providers, shipping carriers, and platforms are gaining or losing traction.
Data Access
- Interactive search and filtering via web app
- REST API for programmatic access and automation
- Monthly data refreshes with historical tracking
Use Cases
- Competitive intelligence and market sizing
- Technology adoption and platform migration analysis
- Sales prospecting and account-based targeting
- Investment research and due diligence
Frequently Asked Questions
- What data is included in the Netlify e-commerce intelligence?
-
We track 5.0k verified Netlify e-commerce stores with 50+ data points per store: e-commerce platform, product counts, categories, payment providers, shipping carriers, estimated traffic, technology stack, and verified business contacts.
- How is the data collected and how often is it updated?
-
We continuously crawl 300M+ domains using proprietary web crawlers, AI classification, and technology fingerprinting. The database is refreshed monthly, so you always work with current market data.
- How do I access the data?
-
Self-service plans give you instant access through our web app and REST API. You can search, filter, and segment stores interactively or integrate programmatically into your workflows. View plans →
- Can I filter by specific segments?
-
Yes. You can segment by country, platform, store size, product category, payment provider, shipping carrier, traffic tier, and more. All filtering is available through both the web app and API.
- Do you offer enterprise or custom licensing?
-
Yes. For large-scale data needs, custom market reports, or dedicated support, contact us to discuss enterprise pricing.
Social Media Usage
Instagram leads with 30.3% among stores with at least one detectable social profile (2,393 stores) , followed by Facebook (25.1%) and YouTube (11.9%) .
Base: 3,781 stores with any detectable social profile (52.8% of all stores). Percentages show share of detected platform instances (stores may use multiple platforms).
Links and embeds detected on public pages; private/hidden profiles not counted.
Top 10 Social Platforms
2,393 stores
1,980 stores
942 stores
723 stores
601 stores
546 stores
328 stores
266 stores
77 stores
37 stores
Visual Distribution