Zipkin Technology Adoption in E-commerce
Discover 6.4k e-commerce stores using Zipkin. Analyze technology adoption, market trends, integration patterns, and business insights.
· · Next full refresh: January 2026
E-commerce Platforms Distribution
ePages leads with 98.2% of stores with physical delivery (6,315 stores) , followed by Custom (1.8%) and ePages, SAP Commerce Cloud (0.0%) .
Note: This distribution covers only stores selling physical products with active shopping carts and physical product shipping. Digital products, services, and non-transactional sites are excluded. All stores are verified by our proprietary AI model to ensure accurate e-commerce classification.
Top 10 Platforms (Physical Delivery)
Visual Distribution
| Platform | Stores with Physical Delivery | Percentage |
|---|---|---|
| ePages | 6315 | 98.15% |
| Custom | 119 | 1.85% |
| ePages, SAP Commerce Cloud | 0 | 0.00% |
All Stores Distribution
ePages holds 99.0% share of all Zipkin e-commerce stores (11,424) , with Custom at 1.0% and ePages, SAP Commerce Cloud at 0.0% (December 2025) .
Note: This broader distribution includes all stores with e-commerce indicators such as platform detection, shopping cart presence, or payment integration. This liberal approach may include some false positives (e.g., WooCommerce installations used for non-commercial purposes) but provides comprehensive market coverage for lead generation and competitive analysis.
Top 10 Platforms (All Stores)
Visual Distribution
| Platform | Total Stores | Percentage |
|---|---|---|
| ePages | 11424 | 98.96% |
| Custom | 119 | 1.03% |
| ePages, SAP Commerce Cloud | 1 | 0.01% |
Categories Distribution
Food & Beverages leads with 15.5% of all stores (683 stores) , followed by Clothing & Accessories (14.7%) and Health & Beauty (11.6%) .
Top 10 Categories
683 stores
647 stores
512 stores
425 stores
309 stores
298 stores
247 stores
215 stores
204 stores
169 stores
Visual Distribution
| Category | Number of Stores | Percentage |
|---|---|---|
| Food & Beverages | 683 | 15.50% |
| Clothing & Accessories | 647 | 14.68% |
| Health & Beauty | 512 | 11.62% |
| Home & Garden | 425 | 9.65% |
| Electronics & Technology | 309 | 7.01% |
| Vehicles & Parts | 298 | 6.76% |
| Jewelry & Watches | 247 | 5.61% |
| Sporting Goods & Outdoor Gear | 215 | 4.88% |
| Pets & Pet Supplies | 204 | 4.63% |
| Tools & Hardware | 169 | 3.84% |
| Gifts & Special Occasions | 151 | 3.43% |
| Furniture & Home Decor | 144 | 3.27% |
| Arts & Entertainment | 137 | 3.11% |
| Business & Industrial | 136 | 3.09% |
| Toys & Games | 129 | 2.93% |
Payment Providers Distribution
PayPal leads with 40.9% among AI-verified physical stores (3,157 stores) , followed by Klarna (15.4%) and Mollie (5.9%) .
Base: 7,142 AI-verified physical stores with detectable payment providers (61.8% coverage of all stores). Percentages show share of detected provider instances (stores may use multiple providers).
Detected from checkout/payment scripts and provider tags; off-site/manual payments excluded where undetectable.
Top 10 Payment Providers
3,157 stores
1,187 stores
453 stores
385 stores
368 stores
293 stores
280 stores
262 stores
261 stores
217 stores
Visual Distribution
| Payment Provider | Store Count | Market Share |
|---|---|---|
| PayPal | 3157 | 40.88% |
| Klarna | 1187 | 15.37% |
| Mollie | 453 | 5.87% |
| Apple Pay | 385 | 4.99% |
| SEPA | 368 | 4.77% |
| MasterCard | 293 | 3.79% |
| Amazon Pay | 280 | 3.63% |
| Google Pay | 262 | 3.39% |
| American Express | 261 | 3.38% |
| Bancontact | 217 | 2.81% |
| Giropay | 192 | 2.49% |
| Stripe Connect | 185 | 2.40% |
| VISA | 180 | 2.33% |
| Przelewy24 | 155 | 2.01% |
| PayPro | 147 | 1.90% |
Shipping Carriers Distribution
DHL leads with 42.4% among AI-verified physical stores (2,297 stores) , followed by DPD (11.5%) and Deutsche Post (8.9%) .
Base: 5,748 AI-verified physical stores with detectable shipping carriers (49.7% coverage of all stores). Percentages show share of detected carrier instances (stores may use multiple carriers).
Detected from checkout/shipping pages and shipment widgets; cross-border carriers included where visible.
Top 10 Shipping Carriers
Visual Distribution
| Shipping Carrier | Store Count | Market Share |
|---|---|---|
| DHL | 2297 | 42.42% |
| DPD | 621 | 11.47% |
| Deutsche Post | 484 | 8.94% |
| Hermes | 453 | 8.37% |
| PostNL | 357 | 6.59% |
| GLS | 347 | 6.41% |
| UPS | 336 | 6.20% |
| Postin | 107 | 1.98% |
| Correos | 85 | 1.57% |
| Posti | 83 | 1.53% |
| Matkahuollon | 59 | 1.09% |
| Matkahuolto | 54 | 1.00% |
| Colissimo | 51 | 0.94% |
| TNT | 41 | 0.76% |
| Royal Mail | 40 | 0.74% |
Store Launch Timeline
Over the past 12 months, 231 new stores were launched in Zipkin , with the highest activity in 2025-11 (23 stores) , demonstrating ongoing growth in the e-commerce market.
Last 12 Months
23 stores launched
19 stores launched
15 stores launched
16 stores launched
19 stores launched
18 stores launched
27 stores launched
20 stores launched
19 stores launched
26 stores launched
18 stores launched
11 stores launched
Monthly Trend
| Month | Stores Launched | Percentage |
|---|---|---|
| 2025-11 | 23 | 9.96% |
| 2025-10 | 19 | 8.23% |
| 2025-09 | 15 | 6.49% |
| 2025-08 | 16 | 6.93% |
| 2025-07 | 19 | 8.23% |
| 2025-06 | 18 | 7.79% |
| 2025-05 | 27 | 11.69% |
| 2025-04 | 20 | 8.66% |
| 2025-03 | 19 | 8.23% |
| 2025-02 | 26 | 11.26% |
| 2025-01 | 18 | 7.79% |
| 2024-12 | 11 | 4.76% |
Active Stores by Launch Year
Currently, 6,383 active stores in Zipkin are tracked in our database , with the most stores launched in 2025 (220 stores still active) . This shows the distribution of currently active stores by their original launch year.
Active Stores by Launch Year
220 active stores
470 active stores
563 active stores
534 active stores
642 active stores
788 active stores
464 active stores
482 active stores
277 active stores
172 active stores
177 active stores
142 active stores
303 active stores
130 active stores
147 active stores
Distribution by Launch Year
| Launch Year | Active Stores | Percentage |
|---|---|---|
| 2025 | 220 | 3.45% |
| 2024 | 470 | 7.36% |
| 2023 | 563 | 8.82% |
| 2022 | 534 | 8.37% |
| 2021 | 642 | 10.06% |
| 2020 | 788 | 12.35% |
| 2019 | 464 | 7.27% |
| 2018 | 482 | 7.55% |
| 2017 | 277 | 4.34% |
| 2016 | 172 | 2.69% |
| 2015 | 177 | 2.77% |
| 2014 | 142 | 2.22% |
| 2013 | 303 | 4.75% |
| 2012 | 130 | 2.04% |
| 2011 | 147 | 2.30% |
| 2010 | 149 | 2.33% |
| 2009 | 132 | 2.07% |
| 2008 | 119 | 1.86% |
| 2007 | 89 | 1.39% |
| 2006 | 37 | 0.58% |
| 2005 | 45 | 0.70% |
| 2004 | 60 | 0.94% |
| 2003 | 53 | 0.83% |
| 2002 | 48 | 0.75% |
| 2001 | 70 | 1.10% |
| 2000 | 34 | 0.53% |
| 1999 | 22 | 0.34% |
| 1998 | 9 | 0.14% |
| 1997 | 1 | 0.02% |
| 1996 | 2 | 0.03% |
| 1995 | 2 | 0.03% |
Geographic Distribution
Germany leads with 56.3% (3,424 AI-verified stores) , followed by Netherlands (13.1%) and Spain (7.3%) .
Base: 6,083 AI-verified stores across 20 countries. Percentages show share among AI-verified stores.
Top 10 Countries
3,424 AI-verified stores
797 AI-verified stores
442 AI-verified stores
355 AI-verified stores
291 AI-verified stores
184 AI-verified stores
125 AI-verified stores
94 AI-verified stores
88 AI-verified stores
66 AI-verified stores
Visual Distribution
| Country | AI-Verified Store Count | Market Share |
|---|---|---|
| Germany | 3424 | 56.29% |
| Netherlands | 797 | 13.10% |
| Spain | 442 | 7.27% |
| Switzerland | 355 | 5.84% |
| Finland | 291 | 4.78% |
| United States | 184 | 3.02% |
| France | 125 | 2.05% |
| United Kingdom | 94 | 1.55% |
| Italy | 88 | 1.45% |
| Sweden | 66 | 1.08% |
| Austria | 58 | 0.95% |
| Portugal | 54 | 0.89% |
| Ireland | 33 | 0.54% |
| South Africa | 23 | 0.38% |
| Mexico | 10 | 0.16% |
| Belgium | 9 | 0.15% |
| Slovakia | 9 | 0.15% |
| Australia | 7 | 0.12% |
| Venezuela | 7 | 0.12% |
| China | 7 | 0.12% |
Featured Stores
Discover the strongest performers and newest entrants in Zipkin's e-commerce landscape.
Top Stores by GMV
Data will be available soon.
New Stores
Recently launched ecommerce sites detected by ShopRank in the last full month.
ePages — Jewelry & Watches
ePages — Health & Beauty
ePages
ePages
ePages — Pets & Pet Supplies
Dataset Coverage
| Field | Rows count | Coverage |
|---|---|---|
| Website | 11.6k | 100.00% |
| Emails | 9.9k | 85.86% |
| Phones | 6.0k | 51.71% |
| Ecommerce platform | 11.5k | 99.83% |
| Couriers | 5.7k | 49.71% |
| Payment Providers | 7.1k | 61.76% |
| Categories | 7.5k | 64.81% |
| Social Media | 6.1k | 52.66% |
Starter Package
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Maximize Your ROI
Use our detailed Zipkin E-commerce Database to:
Gain actionable insights into 6.4k physical stores in Zipkin.
- Identify High-Value Leads
-
Quickly find and contact the best decision-makers at Zipkin online stores.
- Conduct Competitive Analysis
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Analyze your competitors' market share, product categories, and technology stacks.
- Direct Outreach
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Access verified business contacts to accelerate your sales and marketing outreach.
Data Format & Delivery
Available Formats
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Use Cases
- Lead Generation
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Frequently Asked Questions
- What data is included in the Zipkin E-commerce Database?
-
Our database covers over 6.4k Zipkin physical stores, including website URLs, verified contacts (emails, phones), e-commerce platforms, product counts, categories, estimated monthly traffic, and more.
- How fresh is your data and how often is it updated?
-
We update our database quarterly, using web crawling, AI analysis, and manual verification. This ensures you always receive the most accurate, relevant, and actionable data.
- Can I get a free sample before purchasing?
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Absolutely! Contact us to request a free sample dataset customized to your needs. We're happy to provide demos and answer any questions.
- Can I buy only selected segments of data?
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Yes, you can purchase targeted segments tailored specifically to your business needs—by industry, platform, store size, and more. Contact us for details.
- How quickly can I access the full dataset after purchase?
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You'll receive immediate access upon payment completion. Our data can be downloaded directly or delivered via email or API.
- What licensing options are available?
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We offer flexible licensing: one-time purchases, annual subscriptions, and customized enterprise plans. Reach out to discuss the best solution for your business.
Social Media Usage
Instagram leads with 37.8% among stores with at least one detectable social profile (2,758 stores) , followed by Facebook (37.5%) and YouTube (11.5%) .
Base: 6,090 stores with any detectable social profile (52.7% of all stores). Percentages show share of detected platform instances (stores may use multiple platforms).
Links and embeds detected on public pages; private/hidden profiles not counted.
Top 10 Social Platforms
2,758 stores
2,736 stores
837 stores
335 stores
266 stores
129 stores
119 stores
79 stores
34 stores
2 stores
Visual Distribution