Zipkin Technology Adoption in E-commerce
Discover 10.1k verified e-commerce stores using Zipkin. Analyze technology adoption, market trends, integration patterns, and business insights.
Detected across 10.5k domains. 10.1k verified as active stores with physical delivery.
· · Next full refresh: April 2026
10.1k verified active stores out of 10.5k detected · 96.4% verification rate
E-commerce Platforms Distribution
ePages leads with 98.4% of stores with physical delivery (9,965 stores) , followed by Custom (1.5%) and ePages, SAP Commerce Cloud (0.0%) .
Note: This distribution covers only stores selling physical products with active shopping carts and physical product shipping. Digital products, services, and non-transactional sites are excluded. All stores are verified by our proprietary AI model to ensure accurate e-commerce classification.
Top 10 Platforms (Physical Delivery)
Visual Distribution
| Platform | Stores with Physical Delivery | Percentage |
|---|---|---|
| ePages | 9965 | 98.45% |
| Custom | 156 | 1.54% |
| ePages, SAP Commerce Cloud | 1 | 0.01% |
All Stores Distribution
ePages holds 98.5% share of all Zipkin e-commerce stores (10,332) , with Custom at 1.5% and ePages, SAP Commerce Cloud at 0.0% (March 2026) .
Note: This broader view includes all domains where e-commerce signals were detected, useful for lead generation and competitive analysis. Some may be inactive or non-transactional. For verified active stores, see the default view above.
Top 10 Platforms (All Stores)
Visual Distribution
| Platform | Total Stores | Percentage |
|---|---|---|
| ePages | 10332 | 98.50% |
| Custom | 156 | 1.49% |
| ePages, SAP Commerce Cloud | 1 | 0.01% |
Categories Distribution
Food & Beverages leads with 15.1% of all stores (943 stores) , followed by Clothing & Accessories (12.8%) and Health & Beauty (11.2%) .
Base: 6,253 AI-verified stores with physical delivery and detected product categories (61.8% of all verified stores). Percentages show share of stores within each category.
Top 10 Categories
943 stores
802 stores
700 stores
643 stores
384 stores
382 stores
346 stores
293 stores
284 stores
275 stores
Visual Distribution
| Category | Number of Stores | Percentage |
|---|---|---|
| Food & Beverages | 943 | 15.08% |
| Clothing & Accessories | 802 | 12.83% |
| Health & Beauty | 700 | 11.19% |
| Home & Garden | 643 | 10.28% |
| Electronics & Technology | 384 | 6.14% |
| Vehicles & Parts | 382 | 6.11% |
| Jewelry & Watches | 346 | 5.53% |
| Sporting Goods & Outdoor Gear | 293 | 4.69% |
| Pets & Pet Supplies | 284 | 4.54% |
| Gifts & Special Occasions | 275 | 4.40% |
| Arts & Entertainment | 263 | 4.21% |
| Business & Industrial | 252 | 4.03% |
| Books & Media | 248 | 3.97% |
| Tools & Hardware | 226 | 3.61% |
| Furniture & Home Decor | 212 | 3.39% |
Payment Providers Distribution
PayPal leads with 44.1% among AI-verified physical stores (5,687 stores) , followed by Klarna (14.9%) and SEPA (5.0%) .
Base: 6,650 AI-verified physical stores with detectable payment providers (63.3% coverage of all stores). Percentages show share of detected provider instances (stores may use multiple providers).
Detected from checkout/payment scripts and provider tags; off-site/manual payments excluded where undetectable.
Top 10 Payment Providers
5,687 stores
1,925 stores
646 stores
613 stores
606 stores
484 stores
452 stores
413 stores
391 stores
328 stores
Visual Distribution
| Payment Provider | Store Count | Market Share |
|---|---|---|
| PayPal | 5687 | 44.06% |
| Klarna | 1925 | 14.91% |
| SEPA | 646 | 5.00% |
| Apple Pay | 613 | 4.75% |
| Mollie | 606 | 4.69% |
| MasterCard | 484 | 3.75% |
| Amazon Pay | 452 | 3.50% |
| Google Pay | 413 | 3.20% |
| American Express | 391 | 3.03% |
| Giropay | 328 | 2.54% |
| Bancontact | 313 | 2.42% |
| Stripe Connect | 291 | 2.25% |
| VISA | 268 | 2.08% |
| Przelewy24 | 249 | 1.93% |
| PayPro | 242 | 1.87% |
Shipping Carriers Distribution
DHL leads with 45.0% among AI-verified physical stores (4,009 stores) , followed by DPD (11.6%) and Deutsche Post (9.8%) .
Base: 5,354 AI-verified physical stores with detectable shipping carriers (51.0% coverage of all stores). Percentages show share of detected carrier instances (stores may use multiple carriers).
Detected from checkout/shipping pages and shipment widgets; cross-border carriers included where visible.
Top 10 Shipping Carriers
Visual Distribution
| Shipping Carrier | Store Count | Market Share |
|---|---|---|
| DHL | 4009 | 45.00% |
| DPD | 1033 | 11.60% |
| Deutsche Post | 877 | 9.84% |
| Hermes | 856 | 9.61% |
| GLS | 579 | 6.50% |
| UPS | 574 | 6.44% |
| PostNL | 349 | 3.92% |
| Postin | 132 | 1.48% |
| Posti | 95 | 1.07% |
| TNT | 76 | 0.85% |
| Matkahuollon | 73 | 0.82% |
| Correos | 73 | 0.82% |
| FedEx | 66 | 0.74% |
| Osterreichische Post | 59 | 0.66% |
| Matkahuolto | 58 | 0.65% |
Store Launch Timeline
Over the past 12 months, 259 new stores were launched in Zipkin , with the highest activity in 2026-01 (12 stores) , demonstrating ongoing growth in the e-commerce market.
Last 12 Months
12 stores launched
18 stores launched
36 stores launched
28 stores launched
23 stores launched
23 stores launched
25 stores launched
17 stores launched
27 stores launched
29 stores launched
21 stores launched
Monthly Trend
| Month | Stores Launched | Percentage |
|---|---|---|
| 2026-01 | 12 | 4.63% |
| 2025-12 | 18 | 6.95% |
| 2025-11 | 36 | 13.90% |
| 2025-10 | 28 | 10.81% |
| 2025-09 | 23 | 8.88% |
| 2025-08 | 23 | 8.88% |
| 2025-07 | 25 | 9.65% |
| 2025-06 | 17 | 6.56% |
| 2025-05 | 27 | 10.42% |
| 2025-04 | 29 | 11.20% |
| 2025-03 | 21 | 8.11% |
Active Stores by Launch Year
Currently, 10,046 active stores in Zipkin are tracked in our database , with the most stores launched in 2026 (12 stores still active) . This shows the distribution of currently active stores by their original launch year.
Active Stores by Launch Year
12 active stores
313 active stores
640 active stores
816 active stores
778 active stores
1,124 active stores
1,377 active stores
747 active stores
748 active stores
402 active stores
257 active stores
269 active stores
210 active stores
484 active stores
202 active stores
Distribution by Launch Year
| Launch Year | Active Stores | Percentage |
|---|---|---|
| 2026 | 12 | 0.12% |
| 2025 | 313 | 3.12% |
| 2024 | 640 | 6.37% |
| 2023 | 816 | 8.12% |
| 2022 | 778 | 7.74% |
| 2021 | 1124 | 11.19% |
| 2020 | 1377 | 13.71% |
| 2019 | 747 | 7.44% |
| 2018 | 748 | 7.45% |
| 2017 | 402 | 4.00% |
| 2016 | 257 | 2.56% |
| 2015 | 269 | 2.68% |
| 2014 | 210 | 2.09% |
| 2013 | 484 | 4.82% |
| 2012 | 202 | 2.01% |
| 2011 | 220 | 2.19% |
| 2010 | 246 | 2.45% |
| 2009 | 224 | 2.23% |
| 2008 | 192 | 1.91% |
| 2007 | 139 | 1.38% |
| 2006 | 63 | 0.63% |
| 2005 | 59 | 0.59% |
| 2004 | 104 | 1.04% |
| 2003 | 85 | 0.85% |
| 2002 | 91 | 0.91% |
| 2001 | 125 | 1.24% |
| 2000 | 66 | 0.66% |
| 1999 | 33 | 0.33% |
| 1998 | 14 | 0.14% |
| 1997 | 2 | 0.02% |
| 1996 | 2 | 0.02% |
| 1995 | 2 | 0.02% |
Geographic Distribution
Germany leads with 67.6% (6,667 AI-verified stores) , followed by Netherlands (8.2%) and Switzerland (6.8%) .
Base: 9,859 AI-verified stores across 20 countries. Percentages show share among AI-verified stores.
Top 10 Countries
6,667 AI-verified stores
810 AI-verified stores
666 AI-verified stores
397 AI-verified stores
337 AI-verified stores
297 AI-verified stores
139 AI-verified stores
112 AI-verified stores
112 AI-verified stores
80 AI-verified stores
Visual Distribution
| Country | AI-Verified Store Count | Market Share |
|---|---|---|
| Germany | 6667 | 67.62% |
| Netherlands | 810 | 8.22% |
| Switzerland | 666 | 6.76% |
| Spain | 397 | 4.03% |
| Finland | 337 | 3.42% |
| United States | 297 | 3.01% |
| France | 139 | 1.41% |
| Austria | 112 | 1.14% |
| United Kingdom | 112 | 1.14% |
| Italy | 80 | 0.81% |
| Ireland | 64 | 0.65% |
| Portugal | 62 | 0.63% |
| Sweden | 51 | 0.52% |
| South Africa | 13 | 0.13% |
| Belgium | 10 | 0.10% |
| Slovakia | 10 | 0.10% |
| Australia | 9 | 0.09% |
| Mexico | 9 | 0.09% |
| India | 7 | 0.07% |
| Norway | 7 | 0.07% |
Featured Stores
A selection of notable and recently launched stores in this segment.
Notable Stores
A sample of well-known stores in this segment tracked by ShopRank.
Custom
Custom - Clothing & Accessories
Custom - Office Supplies
Custom - Home & Garden
Custom - Home & Garden
Data Coverage
| Field | Rows count | Coverage |
|---|---|---|
| Website | 10.5k | 100.00% |
| Emails | 9.2k | 87.59% |
| Phones | 5.6k | 53.12% |
| Ecommerce platform | 10.5k | 99.91% |
| Couriers | 5.4k | 51.00% |
| Payment Providers | 6.7k | 63.35% |
| Categories | 6.8k | 64.49% |
| Social Media | 5.6k | 53.11% |
Coverage reflects detectability from public website analysis. Payment providers and shipping carriers are identified from checkout pages and shipping widgets. Stores using off-site payment flows or custom shipping integrations may not be detected. Actual adoption rates are higher than shown.
Market Intelligence
On-demand market analysis
Self-service access to market data and insights
- Search and segment stores by any criteria
- API integration for automated workflows
- Monthly data refreshes
- Market sizing and segmentation
Strategic Intelligence
Custom research and competitive analysis
Tailored intelligence for strategic decisions
- Custom market reports and analysis
- Competitive landscape monitoring
- Dedicated analyst support
- Flexible licensing and enterprise pricing
Market Intelligence
Understand the Zipkin e-commerce landscape:
Analyze 10.1k verified e-commerce stores on Zipkin - technology adoption, market share, competitive positioning.
- Track Competitive Shifts
-
Monitor platform migrations, technology adoption, and market share changes across Zipkin e-commerce.
- Size Your Addressable Market
-
Segment stores by platform, category, traffic tier, and payment infrastructure to quantify your market opportunity.
- Monitor Adoption Trends
-
Identify which payment providers, shipping carriers, and platforms are gaining or losing traction.
Data Access
- Interactive search and filtering via web app
- REST API for programmatic access and automation
- Monthly data refreshes with historical tracking
Use Cases
- Competitive intelligence and market sizing
- Technology adoption and platform migration analysis
- Sales prospecting and account-based targeting
- Investment research and due diligence
Frequently Asked Questions
- What data is included in the Zipkin e-commerce intelligence?
-
We track 10.1k verified Zipkin e-commerce stores with 50+ data points per store: e-commerce platform, product counts, categories, payment providers, shipping carriers, estimated traffic, technology stack, and verified business contacts.
- How is the data collected and how often is it updated?
-
We continuously crawl 300M+ domains using proprietary web crawlers, AI classification, and technology fingerprinting. The database is refreshed monthly, so you always work with current market data.
- How do I access the data?
-
Self-service plans give you instant access through our web app and REST API. You can search, filter, and segment stores interactively or integrate programmatically into your workflows. View plans →
- Can I filter by specific segments?
-
Yes. You can segment by country, platform, store size, product category, payment provider, shipping carrier, traffic tier, and more. All filtering is available through both the web app and API.
- Do you offer enterprise or custom licensing?
-
Yes. For large-scale data needs, custom market reports, or dedicated support, contact us to discuss enterprise pricing.
Social Media Usage
Instagram leads with 38.4% among stores with at least one detectable social profile (4,248 stores) , followed by Facebook (38.0%) and YouTube (12.1%) .
Base: 5,576 stores with any detectable social profile (53.1% of all stores). Percentages show share of detected platform instances (stores may use multiple platforms).
Links and embeds detected on public pages; private/hidden profiles not counted.
Top 10 Social Platforms
4,248 stores
4,206 stores
1,343 stores
424 stores
357 stores
201 stores
145 stores
102 stores
43 stores
4 stores
Visual Distribution