Zipkin Technology Adoption in E-commerce
Discover 9.7k verified e-commerce stores using Zipkin. Analyze technology adoption, market trends, integration patterns, and business insights.
Detected across 10.1k domains. 9.7k verified as active stores with physical delivery.
This is a public report preview. Use the catalog, exports or API for account lists. Fields depend on your plan; coverage varies by merchant.
9.7k verified active stores out of 10.1k detected · 95.7% verification rate
E-commerce Platforms Distribution
ePages stores with 98.4% of stores with physical delivery (9,516 stores) , followed by Custom (1.6%) and VirtueMart, ePages (0.0%) .
Base: 9,670 active verified stores, including those without a detected platform. Rankings show leading platform combinations; displayed percentages need not sum to 100%. Digital products, services, and non-transactional sites are excluded. All stores are verified by our proprietary AI model to ensure accurate e-commerce classification.
Top 10 Platforms (Physical Delivery)
Visual Distribution
9,516 stores
152 stores
1 stores
1 stores
0 stores
| Platform | Stores with Physical Delivery | Percentage |
|---|---|---|
| ePages | 9516 | 98.41% |
| Custom | 152 | 1.57% |
| VirtueMart, ePages | 1 | 0.01% |
| SAP Commerce Cloud, ePages | 1 | 0.01% |
| Web4s E-commerce Platform | 0 | 0.00% |
Show broader dataset (all e-commerce signals)
Websites with E-commerce Signals
ePages holds 98.3% share of detected Zipkin e-commerce signals (9,934) , with Custom at 1.5% and VirtueMart, ePages at 0.0% (June 2026) .
Base: 10,101 domains in this report's signal population, including domains without a detected platform. This is not a store count: it can include redirects and non-transactional sites. Displayed percentages need not sum to 100%.
Top 10 Platforms (All Signals)
Visual Distribution
9,934 websites
152 websites
1 websites
1 websites
4 websites
| Platform | Websites with Signals | Percentage |
|---|---|---|
| ePages | 9934 | 98.35% |
| Custom | 152 | 1.50% |
| VirtueMart, ePages | 1 | 0.01% |
| SAP Commerce Cloud, ePages | 1 | 0.01% |
| Web4s E-commerce Platform | 4 | 0.04% |
Categories Distribution
Food & Beverages stores with 12.7% of all stores (1,229 stores) , followed by Arts & Entertainment (10.8%) and Sporting Goods & Outdoor Gear (10.1%) .
Base: 9,670 active verified stores, including stores without a detected category. Percentages use this full population, not only the displayed categories.
Top 10 Categories
1,229 stores
1,044 stores
977 stores
719 stores
678 stores
620 stores
599 stores
410 stores
407 stores
381 stores
Visual Distribution
1,229 stores
1,044 stores
977 stores
719 stores
678 stores
620 stores
599 stores
410 stores
407 stores
381 stores
| Category | Number of Stores | Percentage |
|---|---|---|
| Food & Beverages | 1229 | 12.71% |
| Arts & Entertainment | 1044 | 10.80% |
| Sporting Goods & Outdoor Gear | 977 | 10.10% |
| Clothing & Accessories | 719 | 7.44% |
| Home & Garden | 678 | 7.01% |
| Health & Beauty | 620 | 6.41% |
| Toys & Games | 599 | 6.19% |
| Tools & Hardware | 410 | 4.24% |
| Vehicles & Parts | 407 | 4.21% |
| Business & Industrial | 381 | 3.94% |
Payment Providers Distribution
PayPal accounts for 49.1% of displayed detection occurrences (5,419 occurrences) , followed by Klarna (16.7%) and SEPA (5.6%) .
Base: 11,027 provider detection occurrences in the displayed ranking, from active stores. One store can contribute multiple occurrences. These percentages are not the share of unique stores or all detections.
Detected from checkout/payment scripts and provider tags; off-site/manual payments excluded where undetectable.
Top 10 Payment Providers
5,419 occurrences
1,837 occurrences
620 occurrences
603 occurrences
573 occurrences
446 occurrences
432 occurrences
423 occurrences
371 occurrences
303 occurrences
Visual Distribution
5,419 occurrences
1,837 occurrences
620 occurrences
603 occurrences
573 occurrences
446 occurrences
432 occurrences
423 occurrences
371 occurrences
303 occurrences
| Payment Provider | Detection Occurrences | Share of Displayed Occurrences |
|---|---|---|
| PayPal | 5419 | 49.14% |
| Klarna | 1837 | 16.66% |
| SEPA | 620 | 5.62% |
| Apple Pay | 603 | 5.47% |
| Mollie | 573 | 5.20% |
| MasterCard | 446 | 4.04% |
| Amazon Pay | 432 | 3.92% |
| Google Pay | 423 | 3.84% |
| American Express | 371 | 3.36% |
| Bancontact | 303 | 2.75% |
Shipping Carriers Distribution
DHL accounts for 46.6% of displayed detection occurrences (3,813 occurrences) , followed by DPD (12.3%) and Deutsche Post (10.2%) .
Base: 8,187 carrier detection occurrences in the displayed ranking, from active stores. One store can contribute multiple occurrences. These percentages are not the share of unique stores or all detections.
Detected from checkout/shipping pages and shipment widgets; cross-border carriers included where visible.
Top 10 Shipping Carriers
Visual Distribution
3,813 occurrences
1,003 occurrences
832 occurrences
817 occurrences
562 occurrences
555 occurrences
320 occurrences
119 occurrences
93 occurrences
73 occurrences
| Shipping Carrier | Detection Occurrences | Share of Displayed Occurrences |
|---|---|---|
| DHL | 3813 | 46.57% |
| DPD | 1003 | 12.25% |
| Deutsche Post | 832 | 10.16% |
| Hermes | 817 | 9.98% |
| GLS | 562 | 6.86% |
| UPS | 555 | 6.78% |
| PostNL | 320 | 3.91% |
| Postin | 119 | 1.45% |
| Posti | 93 | 1.14% |
| TNT | 73 | 0.89% |
Store Launch Timeline
Over the past 12 months, 264 new stores were launched in Zipkin , with the highest activity in 2026-05 (21 stores) , demonstrating ongoing growth in the e-commerce market.
Last 12 Months
21 stores launched
14 stores launched
28 stores launched
17 stores launched
18 stores launched
26 stores launched
34 stores launched
29 stores launched
21 stores launched
22 stores launched
27 stores launched
7 stores launched
Monthly Trend
8.0% of last 12 months
5.3% of last 12 months
10.6% of last 12 months
6.4% of last 12 months
6.8% of last 12 months
9.8% of last 12 months
12.9% of last 12 months
11.0% of last 12 months
8.0% of last 12 months
8.3% of last 12 months
10.2% of last 12 months
2.7% of last 12 months
| Month | Stores Launched | Percentage |
|---|---|---|
| 2026-05 | 21 | 7.95% |
| 2026-04 | 14 | 5.30% |
| 2026-03 | 28 | 10.61% |
| 2026-02 | 17 | 6.44% |
| 2026-01 | 18 | 6.82% |
| 2025-12 | 26 | 9.85% |
| 2025-11 | 34 | 12.88% |
| 2025-10 | 29 | 10.98% |
| 2025-09 | 21 | 7.95% |
| 2025-08 | 22 | 8.33% |
| 2025-07 | 27 | 10.23% |
| 2025-06 | 7 | 2.65% |
Active Stores by Launch Year
Currently, 9,586 active stores in Zipkin are tracked in our database , with the most stores launched in 2026 (100 stores still active) . This shows the distribution of currently active stores by their original launch year.
Active Stores by Launch Year
100 active stores
306 active stores
565 active stores
763 active stores
718 active stores
1,025 active stores
1,287 active stores
707 active stores
706 active stores
398 active stores
253 active stores
262 active stores
204 active stores
464 active stores
200 active stores
Distribution by Launch Year
1.0% of tracked active stores
3.2% of tracked active stores
5.9% of tracked active stores
8.0% of tracked active stores
7.5% of tracked active stores
10.7% of tracked active stores
13.4% of tracked active stores
7.4% of tracked active stores
7.4% of tracked active stores
4.2% of tracked active stores
2.6% of tracked active stores
2.7% of tracked active stores
2.1% of tracked active stores
4.8% of tracked active stores
2.1% of tracked active stores
| Launch Year | Active Stores | Percentage |
|---|---|---|
| 2026 | 100 | 1.04% |
| 2025 | 306 | 3.19% |
| 2024 | 565 | 5.89% |
| 2023 | 763 | 7.96% |
| 2022 | 718 | 7.49% |
| 2021 | 1025 | 10.69% |
| 2020 | 1287 | 13.43% |
| 2019 | 707 | 7.38% |
| 2018 | 706 | 7.36% |
| 2017 | 398 | 4.15% |
| 2016 | 253 | 2.64% |
| 2015 | 262 | 2.73% |
| 2014 | 204 | 2.13% |
| 2013 | 464 | 4.84% |
| 2012 | 200 | 2.09% |
Geographic Distribution
Germany stores with 68.1% (6,581 active verified stores) , followed by Netherlands (7.7%) and Switzerland (6.8%) .
Base: 9,670 active verified stores, including stores with unknown country. Percentages use the full population, not only the displayed countries.
Top 10 Countries
6,581 active verified stores
748 active verified stores
658 active verified stores
438 active verified stores
317 active verified stores
132 active verified stores
126 active verified stores
113 active verified stores
109 active verified stores
73 active verified stores
Visual Distribution
6,581 active verified stores
748 active verified stores
658 active verified stores
438 active verified stores
317 active verified stores
132 active verified stores
126 active verified stores
113 active verified stores
109 active verified stores
73 active verified stores
| Country | AI-Verified Store Count | Market Share |
|---|---|---|
| Germany | 6581 | 68.06% |
| Netherlands | 748 | 7.74% |
| Switzerland | 658 | 6.80% |
| Spain | 438 | 4.53% |
| Finland | 317 | 3.28% |
| United States | 132 | 1.37% |
| France | 126 | 1.30% |
| Austria | 113 | 1.17% |
| United Kingdom | 109 | 1.13% |
| Italy | 73 | 0.75% |
Featured Stores
A selection of notable and recently launched stores in this segment.
Notable Stores
A sample of well-known stores in this segment tracked by ShopRank.
Custom - Clothing & Accessories
Custom
Custom
Custom - Home & Garden
Custom - Tools & Hardware
New Stores
Recently launched stores detected by ShopRank in the last full month.
ePages - Toys & Games
ePages
ePages - Health & Beauty
ePages - Food & Beverages
ePages - Toys & Games
Data Coverage
Coverage among all domains with this detected signal, including non-active profiles; not just active stores.
| Field | Rows count | Coverage |
|---|---|---|
| Website | 10.1k | 100.00% |
| Emails | 8.8k | 87.36% |
| Phones | 6.7k | 66.68% |
| Ecommerce platform | 10.1k | 99.91% |
| Couriers | 5.1k | 50.64% |
| Payment Providers | 6.4k | 62.96% |
| Categories | 8.8k | 87.54% |
| Social Media | 5.4k | 53.27% |
Coverage reflects detectability from public website analysis. Payment providers and shipping carriers are identified from checkout pages and shipping widgets. Stores using off-site payment flows or custom shipping integrations may not be detected. Actual adoption rates are higher than shown.
Market Intelligence
On-demand market analysis
Self-service access to market data and insights
- Search and segment stores by any criteria
- API integration for automated workflows
- Periodic index updates
- Market sizing and segmentation
Strategic Intelligence
Custom research and competitive analysis
Tailored intelligence for strategic decisions
- Custom market reports and analysis
- Competitive landscape monitoring
- Direct support from the founder
- Flexible licensing and enterprise pricing
Market Intelligence
Understand the Zipkin e-commerce landscape:
Analyze 9.7k verified e-commerce stores on Zipkin - technology adoption, market share, competitive positioning.
- Track Competitive Shifts
-
Monitor platform migrations, technology adoption, and market share changes across Zipkin e-commerce.
- Size Your Addressable Market
-
Segment stores by country, platform, category, PSP, carrier, technology, and merchant-size signals to quantify your market opportunity.
- Monitor Adoption Trends
-
Identify which payment providers, shipping carriers, and platforms are gaining or losing traction.
Data Access
- Interactive search and filtering via web app
- REST API for programmatic access and automation
- Index updates; historical datasets by agreement
Use Cases
- Competitive intelligence and market sizing
- Technology adoption and platform migration analysis
- Sales prospecting and account-based targeting
- Investment research and due diligence
Frequently Asked Questions
- What data is included in the Zipkin e-commerce intelligence?
-
We track 9.7k verified Zipkin e-commerce stores whose profiles can include: e-commerce platform, product counts, categories, payment providers, shipping carriers, technology stack, merchant-size signals, and available business contact fields.
- How is the data collected and how often is it updated?
-
We rebuild the searchable index typically every 2–4 weeks. Observation dates vary by source and field; a rebuild does not mean every website was observed again. This public report has its own publication date and may use an older snapshot than the live catalog. Coverage varies by field and market. A missing payment or carrier signal means we did not detect it, not that the merchant does not use it.
- How do I access the data?
-
Self-service plans give you instant access through our web app and REST API. You can search, filter, and segment stores interactively or integrate programmatically into your workflows. View plans →
- Can I filter by specific segments?
-
Yes. You can segment by country, platform, product category, payment provider, shipping carrier, technology stack, store age, cross-border signals, and merchant-size bands. Some advanced signals are plan-gated, and the same field contract is used by the web app, exports, and API.
- Do you offer enterprise or custom licensing?
-
Yes. For large-scale data needs, custom market reports, or dedicated support, contact us to discuss enterprise pricing.
Social Media Usage
Instagram accounts for 38.2% of displayed detection occurrences (4,078 occurrences) , followed by Facebook (37.5%) and YouTube (12.3%) .
Base: 10,685 social-platform detection occurrences in the displayed ranking, from active stores. One store can contribute multiple occurrences. These percentages are not the share of unique stores or all detections.
Links and embeds detected on public pages; private/hidden profiles not counted.
Top 10 Social Platforms
4,078 occurrences
4,012 occurrences
1,312 occurrences
405 occurrences
374 occurrences
210 occurrences
131 occurrences
119 occurrences
41 occurrences
3 occurrences
Visual Distribution
4,078 occurrences
4,012 occurrences
1,312 occurrences
405 occurrences
374 occurrences
210 occurrences
131 occurrences
119 occurrences
41 occurrences
3 occurrences