Zipkin Technology Adoption in E-commerce
Discover 11.0k verified e-commerce stores using Zipkin. Analyze technology adoption, market trends, integration patterns, and business insights.
Detected across 11.8k domains. 11.0k verified as active stores with physical delivery.
· · Next full refresh: March 2026
11.0k verified active stores out of 11.8k detected · 93.1% verification rate
E-commerce Platforms Distribution
ePages leads with 98.6% of stores with physical delivery (10,840 stores) , followed by Custom (1.4%) and SAP Commerce Cloud, ePages (0.0%) .
Note: This distribution covers only stores selling physical products with active shopping carts and physical product shipping. Digital products, services, and non-transactional sites are excluded. All stores are verified by our proprietary AI model to ensure accurate e-commerce classification.
Top 10 Platforms (Physical Delivery)
Visual Distribution
| Platform | Stores with Physical Delivery | Percentage |
|---|---|---|
| ePages | 10840 | 98.59% |
| Custom | 154 | 1.40% |
| SAP Commerce Cloud, ePages | 1 | 0.01% |
All Stores Distribution
ePages holds 98.7% share of all Zipkin e-commerce stores (11,640) , with Custom at 1.3% and SAP Commerce Cloud, ePages at 0.0% (February 2026) .
Note: This broader view includes all domains where e-commerce signals were detected, useful for lead generation and competitive analysis. Some may be inactive or non-transactional. For verified active stores, see the default view above.
Top 10 Platforms (All Stores)
Visual Distribution
| Platform | Total Stores | Percentage |
|---|---|---|
| ePages | 11640 | 98.69% |
| Custom | 154 | 1.31% |
| SAP Commerce Cloud, ePages | 1 | 0.01% |
Categories Distribution
Food & Beverages leads with 15.1% of all stores (1,019 stores) , followed by Clothing & Accessories (13.0%) and Health & Beauty (11.4%) .
Base: 6,748 AI-verified stores with physical delivery and detected product categories (61.4% of all verified stores). Percentages show share of stores within each category.
Top 10 Categories
1,019 stores
876 stores
768 stores
701 stores
422 stores
404 stores
385 stores
311 stores
309 stores
294 stores
Visual Distribution
| Category | Number of Stores | Percentage |
|---|---|---|
| Food & Beverages | 1019 | 15.10% |
| Clothing & Accessories | 876 | 12.98% |
| Health & Beauty | 768 | 11.38% |
| Home & Garden | 701 | 10.39% |
| Electronics & Technology | 422 | 6.25% |
| Vehicles & Parts | 404 | 5.99% |
| Jewelry & Watches | 385 | 5.71% |
| Pets & Pet Supplies | 311 | 4.61% |
| Sporting Goods & Outdoor Gear | 309 | 4.58% |
| Gifts & Special Occasions | 294 | 4.36% |
| Arts & Entertainment | 276 | 4.09% |
| Business & Industrial | 264 | 3.91% |
| Books & Media | 259 | 3.84% |
| Tools & Hardware | 236 | 3.50% |
| Furniture & Home Decor | 224 | 3.32% |
Payment Providers Distribution
PayPal leads with 44.1% among AI-verified physical stores (6,020 stores) , followed by Klarna (14.8%) and SEPA (5.1%) .
Base: 7,137 AI-verified physical stores with detectable payment providers (60.4% coverage of all stores). Percentages show share of detected provider instances (stores may use multiple providers).
Detected from checkout/payment scripts and provider tags; off-site/manual payments excluded where undetectable.
Top 10 Payment Providers
6,020 stores
2,013 stores
690 stores
641 stores
636 stores
515 stores
480 stores
424 stores
419 stores
357 stores
Visual Distribution
| Payment Provider | Store Count | Market Share |
|---|---|---|
| PayPal | 6020 | 44.13% |
| Klarna | 2013 | 14.76% |
| SEPA | 690 | 5.06% |
| Mollie | 641 | 4.70% |
| Apple Pay | 636 | 4.66% |
| MasterCard | 515 | 3.78% |
| Amazon Pay | 480 | 3.52% |
| Google Pay | 424 | 3.11% |
| American Express | 419 | 3.07% |
| Giropay | 357 | 2.62% |
| Bancontact | 335 | 2.46% |
| Stripe Connect | 316 | 2.32% |
| VISA | 274 | 2.01% |
| Przelewy24 | 265 | 1.94% |
| PayPro | 256 | 1.88% |
Shipping Carriers Distribution
DHL leads with 45.0% among AI-verified physical stores (4,245 stores) , followed by DPD (11.4%) and Deutsche Post (9.9%) .
Base: 5,729 AI-verified physical stores with detectable shipping carriers (48.5% coverage of all stores). Percentages show share of detected carrier instances (stores may use multiple carriers).
Detected from checkout/shipping pages and shipment widgets; cross-border carriers included where visible.
Top 10 Shipping Carriers
Visual Distribution
| Shipping Carrier | Store Count | Market Share |
|---|---|---|
| DHL | 4245 | 45.02% |
| DPD | 1072 | 11.37% |
| Deutsche Post | 935 | 9.92% |
| Hermes | 901 | 9.55% |
| UPS | 612 | 6.49% |
| GLS | 598 | 6.34% |
| PostNL | 385 | 4.08% |
| Postin | 137 | 1.45% |
| Posti | 104 | 1.10% |
| Correos | 86 | 0.91% |
| TNT | 83 | 0.88% |
| Matkahuollon | 76 | 0.81% |
| FedEx | 70 | 0.74% |
| Matkahuolto | 63 | 0.67% |
| Osterreichische Post | 63 | 0.67% |
Store Launch Timeline
Over the past 12 months, 335 new stores were launched in Zipkin , with the highest activity in 2026-01 (12 stores) , demonstrating ongoing growth in the e-commerce market.
Last 12 Months
12 stores launched
18 stores launched
36 stores launched
30 stores launched
25 stores launched
28 stores launched
31 stores launched
21 stores launched
35 stores launched
34 stores launched
30 stores launched
35 stores launched
Monthly Trend
| Month | Stores Launched | Percentage |
|---|---|---|
| 2026-01 | 12 | 3.58% |
| 2025-12 | 18 | 5.37% |
| 2025-11 | 36 | 10.75% |
| 2025-10 | 30 | 8.96% |
| 2025-09 | 25 | 7.46% |
| 2025-08 | 28 | 8.36% |
| 2025-07 | 31 | 9.25% |
| 2025-06 | 21 | 6.27% |
| 2025-05 | 35 | 10.45% |
| 2025-04 | 34 | 10.15% |
| 2025-03 | 30 | 8.96% |
| 2025-02 | 35 | 10.45% |
Active Stores by Launch Year
Currently, 10,931 active stores in Zipkin are tracked in our database , with the most stores launched in 2026 (12 stores still active) . This shows the distribution of currently active stores by their original launch year.
Active Stores by Launch Year
12 active stores
368 active stores
753 active stores
929 active stores
861 active stores
1,239 active stores
1,482 active stores
800 active stores
795 active stores
430 active stores
272 active stores
281 active stores
229 active stores
510 active stores
217 active stores
Distribution by Launch Year
| Launch Year | Active Stores | Percentage |
|---|---|---|
| 2026 | 12 | 0.11% |
| 2025 | 368 | 3.37% |
| 2024 | 753 | 6.89% |
| 2023 | 929 | 8.50% |
| 2022 | 861 | 7.88% |
| 2021 | 1239 | 11.33% |
| 2020 | 1482 | 13.56% |
| 2019 | 800 | 7.32% |
| 2018 | 795 | 7.27% |
| 2017 | 430 | 3.93% |
| 2016 | 272 | 2.49% |
| 2015 | 281 | 2.57% |
| 2014 | 229 | 2.09% |
| 2013 | 510 | 4.67% |
| 2012 | 217 | 1.99% |
| 2011 | 232 | 2.12% |
| 2010 | 262 | 2.40% |
| 2009 | 230 | 2.10% |
| 2008 | 204 | 1.87% |
| 2007 | 144 | 1.32% |
| 2006 | 68 | 0.62% |
| 2005 | 63 | 0.58% |
| 2004 | 109 | 1.00% |
| 2003 | 90 | 0.82% |
| 2002 | 91 | 0.83% |
| 2001 | 134 | 1.23% |
| 2000 | 67 | 0.61% |
| 1999 | 37 | 0.34% |
| 1998 | 14 | 0.13% |
| 1997 | 4 | 0.04% |
| 1996 | 2 | 0.02% |
| 1995 | 2 | 0.02% |
Geographic Distribution
Germany leads with 66.9% (7,016 AI-verified stores) , followed by Netherlands (8.5%) and Switzerland (6.9%) .
Base: 10,483 AI-verified stores across 20 countries. Percentages show share among AI-verified stores.
Top 10 Countries
7,016 AI-verified stores
894 AI-verified stores
725 AI-verified stores
412 AI-verified stores
371 AI-verified stores
304 AI-verified stores
150 AI-verified stores
117 AI-verified stores
110 AI-verified stores
98 AI-verified stores
Visual Distribution
| Country | AI-Verified Store Count | Market Share |
|---|---|---|
| Germany | 7016 | 66.93% |
| Netherlands | 894 | 8.53% |
| Switzerland | 725 | 6.92% |
| Spain | 412 | 3.93% |
| Finland | 371 | 3.54% |
| United States | 304 | 2.90% |
| France | 150 | 1.43% |
| Austria | 117 | 1.12% |
| United Kingdom | 110 | 1.05% |
| Italy | 98 | 0.93% |
| Ireland | 75 | 0.72% |
| Portugal | 67 | 0.64% |
| Sweden | 67 | 0.64% |
| South Africa | 22 | 0.21% |
| Belgium | 12 | 0.11% |
| Slovakia | 12 | 0.11% |
| Mexico | 10 | 0.10% |
| Australia | 9 | 0.09% |
| China | 6 | 0.06% |
| Denmark | 6 | 0.06% |
Featured Stores
Newest entrants in Zipkin's e-commerce landscape.
New Stores
Recently launched ecommerce sites detected by ShopRank in the last full month.
ePages
Custom - Clothing & Accessories
Custom - Food & Beverages
ePages
ePages - Vehicles & Parts
Dataset Coverage
| Field | Rows count | Coverage |
|---|---|---|
| Website | 11.8k | 100.00% |
| Emails | 9.9k | 84.19% |
| Phones | 6.1k | 51.73% |
| Ecommerce platform | 11.8k | 99.90% |
| Couriers | 5.7k | 48.52% |
| Payment Providers | 7.1k | 60.45% |
| Categories | 7.3k | 62.07% |
| Social Media | 6.0k | 50.95% |
Coverage reflects detectability from public website analysis. Payment providers and shipping carriers are identified from checkout pages and shipping widgets. Stores using off-site payment flows or custom shipping integrations may not be detected. Actual adoption rates are higher than shown.
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Maximize Your ROI
Use our detailed Zipkin E-commerce Database to:
Gain actionable insights into 11.0k verified e-commerce stores on Zipkin.
- Identify High-Value Leads
-
Quickly find and contact the best decision-makers at Zipkin online stores.
- Conduct Competitive Analysis
-
Analyze your competitors' market share, product categories, and technology stacks.
- Direct Outreach
-
Access verified business contacts to accelerate your sales and marketing outreach.
Data Format & Delivery
Available Formats
- CSV
- Excel (XLS/XLSX)
- Text (TXT)
Delivery Methods
- Direct download
- Email delivery
- API access
Use Cases
- Lead Generation
- B2B Marketing
- Direct Marketing
- Email Marketing
- B2B Retargeting
- Market Research
Frequently Asked Questions
- What data is included in the Zipkin E-commerce Database?
-
Our database covers over 11.0k verified Zipkin e-commerce stores, including website URLs, verified contacts (emails, phones), e-commerce platforms, product counts, categories, estimated monthly traffic, and more.
- How fresh is your data and how often is it updated?
-
We update our database monthly, using web crawling, AI classification, and public data analysis. This ensures you always receive the most accurate, relevant, and actionable data.
- Can I get a free sample before purchasing?
-
Absolutely! Contact us to request a free sample dataset customized to your needs. We're happy to provide demos and answer any questions.
- Can I buy only selected segments of data?
-
Yes, you can purchase targeted segments tailored specifically to your business needs-by industry, platform, store size, and more. Contact us for details.
- How quickly can I access the full dataset after purchase?
-
You'll receive immediate access upon payment completion. Our data can be downloaded directly or delivered via email or API.
- What licensing options are available?
-
We offer flexible licensing: one-time purchases, annual subscriptions, and customized enterprise plans. Reach out to discuss the best solution for your business.
Social Media Usage
Instagram leads with 38.5% among stores with at least one detectable social profile (4,582 stores) , followed by Facebook (38.1%) and YouTube (11.8%) .
Base: 6,016 stores with any detectable social profile (51.0% of all stores). Percentages show share of detected platform instances (stores may use multiple platforms).
Links and embeds detected on public pages; private/hidden profiles not counted.
Top 10 Social Platforms
4,582 stores
4,533 stores
1,405 stores
454 stores
397 stores
202 stores
155 stores
108 stores
45 stores
5 stores
Visual Distribution