Zepto Technology Adoption in E-commerce

Discover 7.8k verified e-commerce stores using Zepto. Analyze technology adoption, market trends, integration patterns, and business insights.

Detected across 8.3k domains. 7.8k verified as active stores with physical delivery.

Verified stores
7.8k
active stores with physical delivery
Top country
United States
2,802 verified stores
Top payment signal
PayPal
160 detection occurrences
Top carrier signal
DHL
134 detection occurrences
Top category
Clothing & Accessories
1,368 verified stores

This is a public report preview. Use the catalog, exports or API for account lists. Fields depend on your plan; coverage varies by merchant.

7.8k verified active stores out of 8.3k detected · 94.2% verification rate

E-commerce Platforms Distribution

Shopify stores with 94.0% of stores with physical delivery (7,364 stores) , followed by Custom (3.2%) and WooCommerce (0.8%) .

Base: 7,834 active verified stores, including those without a detected platform. Rankings show leading platform combinations; displayed percentages need not sum to 100%. Digital products, services, and non-transactional sites are excluded. All stores are verified by our proprietary AI model to ensure accurate e-commerce classification.

Top 10 Platforms (Physical Delivery)

Shopify 94.0%

7,364 stores

253 stores

64 stores

33 stores

Shopoe, Shopify 0.2%

15 stores

12 stores

Shopify, Shopoe 0.2%

12 stores

BASE 0.1%

10 stores

Shopify, Instasell 0.1%

6 stores

Instasell, Shopify 0.1%

5 stores

Visual Distribution

Distribution of top 10 platforms by stores with physical delivery (June 2026)
E-commerce platforms distribution for stores with physical delivery in Zepto
Platform Stores with Physical Delivery Percentage
Shopify 7364 94.00%
Custom 253 3.23%
WooCommerce 64 0.82%
Jumpseller 33 0.42%
Shopoe, Shopify 15 0.19%
1C-Bitrix 12 0.15%
Shopify, Shopoe 12 0.15%
BASE 10 0.13%
Shopify, Instasell 6 0.08%
Instasell, Shopify 5 0.06%
Show broader dataset (all e-commerce signals)

Websites with E-commerce Signals

Shopify holds 90.5% share of detected Zepto e-commerce signals (7,522) , with Custom at 3.0% and WooCommerce at 3.6% (June 2026) .

Base: 8,312 domains in this report's signal population, including domains without a detected platform. This is not a store count: it can include redirects and non-transactional sites. Displayed percentages need not sum to 100%.

Top 10 Platforms (All Signals)

Shopify 90.5%

7,522 websites

253 websites

299 websites

36 websites

Shopoe, Shopify 0.2%

16 websites

25 websites

Shopify, Shopoe 0.1%

12 websites

BASE 0.1%

11 websites

Shopify, Instasell 0.1%

6 websites

Instasell, Shopify 0.1%

5 websites

Visual Distribution

Distribution of top 10 platforms by websites with signals (June 2026)
E-commerce platforms distribution for websites with signals in Zepto
Platform Websites with Signals Percentage
Shopify 7522 90.50%
Custom 253 3.04%
WooCommerce 299 3.60%
Jumpseller 36 0.43%
Shopoe, Shopify 16 0.19%
1C-Bitrix 25 0.30%
Shopify, Shopoe 12 0.14%
BASE 11 0.13%
Shopify, Instasell 6 0.07%
Instasell, Shopify 5 0.06%

Categories Distribution

Clothing & Accessories stores with 17.5% of all stores (1,368 stores) , followed by Gifts & Special Occasions (12.1%) and Jewelry & Watches (10.4%) .

Base: 7,834 active verified stores, including stores without a detected category. Percentages use this full population, not only the displayed categories.

Top 10 Categories

Clothing & Accessories 17.5%

1,368 stores

Gifts & Special Occasions 12.1%

947 stores

Jewelry & Watches 10.4%

817 stores

Sporting Goods & Outdoor Gear 9.6%

753 stores

Business & Industrial 6.5%

508 stores

Arts & Entertainment 5.6%

440 stores

Food & Beverages 4.4%

345 stores

Toys & Games 3.9%

308 stores

Health & Beauty 3.3%

261 stores

Home & Garden 3.1%

245 stores

Visual Distribution

Distribution of top 10 Zepto store categories (June 2026)
Distribution of categories in Zepto e-commerce stores
Category Number of Stores Percentage
Clothing & Accessories 1368 17.46%
Gifts & Special Occasions 947 12.09%
Jewelry & Watches 817 10.43%
Sporting Goods & Outdoor Gear 753 9.61%
Business & Industrial 508 6.48%
Arts & Entertainment 440 5.62%
Food & Beverages 345 4.40%
Toys & Games 308 3.93%
Health & Beauty 261 3.33%
Home & Garden 245 3.13%

Payment Providers Distribution

PayPal accounts for 23.8% of displayed detection occurrences (160 occurrences) , followed by Klarna (18.9%) and Stripe Connect (13.1%) .

Base: 671 provider detection occurrences in the displayed ranking, from active stores. One store can contribute multiple occurrences. These percentages are not the share of unique stores or all detections.

Detected from checkout/payment scripts and provider tags; off-site/manual payments excluded where undetectable.

Top 10 Payment Providers

PayPal 23.8%

160 occurrences

Klarna 18.9%

127 occurrences

88 occurrences

66 occurrences

62 occurrences

60 occurrences

46 occurrences

VISA 3.9%

26 occurrences

Bolt 2.8%

19 occurrences

17 occurrences

Visual Distribution

Distribution of top 10 Zepto payment providers (June 2026)
Distribution of payment providers in Zepto e-commerce stores
Payment Provider Detection Occurrences Share of Displayed Occurrences
PayPal 160 23.85%
Klarna 127 18.93%
Stripe Connect 88 13.11%
American Express 66 9.84%
Apple Pay 62 9.24%
MasterCard 60 8.94%
Google Pay 46 6.86%
VISA 26 3.87%
Bolt 19 2.83%
UnionPay 17 2.53%

Shipping Carriers Distribution

DHL accounts for 23.1% of displayed detection occurrences (134 occurrences) , followed by UPS (21.7%) and USPS (15.3%) .

Base: 581 carrier detection occurrences in the displayed ranking, from active stores. One store can contribute multiple occurrences. These percentages are not the share of unique stores or all detections.

Detected from checkout/shipping pages and shipment widgets; cross-border carriers included where visible.

Top 10 Shipping Carriers

DHL 23.1%

134 occurrences

UPS 21.7%

126 occurrences

USPS 15.3%

89 occurrences

FedEx 14.5%

84 occurrences

53 occurrences

DPD 5.2%

30 occurrences

GLS 4.0%

23 occurrences

15 occurrences

14 occurrences

TNT 2.2%

13 occurrences

Visual Distribution

Distribution of top 10 Zepto shipping carriers (June 2026)
Distribution of shipping carriers in Zepto e-commerce stores
Shipping Carrier Detection Occurrences Share of Displayed Occurrences
DHL 134 23.06%
UPS 126 21.69%
USPS 89 15.32%
FedEx 84 14.46%
Royal Mail 53 9.12%
DPD 30 5.16%
GLS 23 3.96%
Giaohangnhanh 15 2.58%
Australia Post 14 2.41%
TNT 13 2.24%

Store Launch Timeline

Over the past 12 months, 691 new stores were launched in Zepto , with the highest activity in 2026-05 (42 stores) , demonstrating ongoing growth in the e-commerce market.

Last 12 Months

2026-05 6.1%

42 stores launched

2026-04 6.5%

45 stores launched

2026-03 9.6%

66 stores launched

2026-02 7.5%

52 stores launched

2026-01 9.7%

67 stores launched

2025-12 8.4%

58 stores launched

2025-11 8.2%

57 stores launched

2025-10 9.0%

62 stores launched

2025-09 10.9%

75 stores launched

2025-08 10.6%

73 stores launched

2025-07 9.7%

67 stores launched

2025-06 3.9%

27 stores launched

Monthly Trend

Monthly store launches in Zepto (June 2026)
Monthly store launches in Zepto over the past 12 months
Month Stores Launched Percentage
2026-05 42 6.08%
2026-04 45 6.51%
2026-03 66 9.55%
2026-02 52 7.53%
2026-01 67 9.70%
2025-12 58 8.39%
2025-11 57 8.25%
2025-10 62 8.97%
2025-09 75 10.85%
2025-08 73 10.56%
2025-07 67 9.70%
2025-06 27 3.91%

Active Stores by Launch Year

Currently, 7,751 active stores in Zepto are tracked in our database , with the most stores launched in 2026 (278 stores still active) . This shows the distribution of currently active stores by their original launch year.

Active Stores by Launch Year

2026 3.6%

278 active stores

2025 10.5%

816 active stores

2024 8.6%

670 active stores

2023 8.1%

631 active stores

2022 8.2%

633 active stores

2021 9.1%

702 active stores

2020 8.5%

655 active stores

2019 5.9%

461 active stores

2018 5.6%

435 active stores

2017 4.8%

371 active stores

2016 2.7%

207 active stores

2015 2.4%

184 active stores

2014 2.6%

204 active stores

2013 3.2%

250 active stores

2012 1.8%

140 active stores

Distribution by Launch Year

Active stores in Zepto by original launch year (June 2026)
Active stores in Zepto by launch year
Launch Year Active Stores Percentage
2026 278 3.59%
2025 816 10.53%
2024 670 8.64%
2023 631 8.14%
2022 633 8.17%
2021 702 9.06%
2020 655 8.45%
2019 461 5.95%
2018 435 5.61%
2017 371 4.79%
2016 207 2.67%
2015 184 2.37%
2014 204 2.63%
2013 250 3.23%
2012 140 1.81%

Social Media Usage

Instagram accounts for 31.7% of displayed detection occurrences (5,956 occurrences) , followed by Facebook (27.2%) and TikTok (12.1%) .

Base: 18,815 social-platform detection occurrences in the displayed ranking, from active stores. One store can contribute multiple occurrences. These percentages are not the share of unique stores or all detections.

Links and embeds detected on public pages; private/hidden profiles not counted.

Top 10 Social Platforms

Instagram 31.7%

5,956 occurrences

Facebook 27.2%

5,126 occurrences

TikTok 12.1%

2,284 occurrences

YouTube 10.1%

1,897 occurrences

Pinterest 8.6%

1,620 occurrences

Twitter 4.8%

902 occurrences

LinkedIn 2.9%

542 occurrences

X 1.4%

266 occurrences

WhatsApp 1.0%

182 occurrences

Vimeo 0.2%

40 occurrences

Visual Distribution

Distribution of social media platforms in Zepto (June 2026)
Distribution of social media platforms in Zepto e-commerce stores
Social Platform Detection Occurrences Share of Displayed Occurrences
Instagram 5956 31.66%
Facebook 5126 27.24%
TikTok 2284 12.14%
YouTube 1897 10.08%
Pinterest 1620 8.61%
Twitter 902 4.79%
LinkedIn 542 2.88%
X 266 1.41%
WhatsApp 182 0.97%
Vimeo 40 0.21%

Geographic Distribution

United States stores with 35.8% (2,802 active verified stores) , followed by United Kingdom (8.2%) and Germany (7.3%) .

Base: 7,834 active verified stores, including stores with unknown country. Percentages use the full population, not only the displayed countries.

Top 10 Countries

2,802 active verified stores

646 active verified stores

569 active verified stores

447 active verified stores

310 active verified stores

265 active verified stores

India 2.5%

197 active verified stores

190 active verified stores

183 active verified stores

Italy 2.2%

172 active verified stores

Visual Distribution

Geographic distribution of stores using Zepto (June 2026)
Geographic distribution of stores using Zepto
Country AI-Verified Store Count Market Share
United States 2802 35.77%
United Kingdom 646 8.25%
Germany 569 7.26%
Australia 447 5.71%
France 310 3.96%
Canada 265 3.38%
India 197 2.51%
Mexico 190 2.43%
Netherlands 183 2.34%
Italy 172 2.20%

Data Coverage

Coverage among all domains with this detected signal, including non-active profiles; not just active stores.

Field Rows count Coverage
Website 8.3k 100.00%
Emails 2.1k 25.82%
Phones 2.7k 32.54%
Ecommerce platform 8.3k 99.62%
Couriers 465 5.59%
Payment Providers 459 5.52%
Categories 7.1k 85.00%
Social Media 6.6k 79.54%

Coverage reflects detectability from public website analysis. Payment providers and shipping carriers are identified from checkout pages and shipping widgets. Stores using off-site payment flows or custom shipping integrations may not be detected. Actual adoption rates are higher than shown.

Market Intelligence

On-demand market analysis

Self-service access to market data and insights

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  • Periodic index updates
  • Market sizing and segmentation
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Strategic Intelligence

Custom research and competitive analysis

Tailored intelligence for strategic decisions

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Market Intelligence

Understand the Zepto e-commerce landscape:

Analyze 7.8k verified e-commerce stores on Zepto - technology adoption, market share, competitive positioning.

Track Competitive Shifts

Monitor platform migrations, technology adoption, and market share changes across Zepto e-commerce.

Explore Data

Size Your Addressable Market

Segment stores by country, platform, category, PSP, carrier, technology, and merchant-size signals to quantify your market opportunity.

Explore Data

Monitor Adoption Trends

Identify which payment providers, shipping carriers, and platforms are gaining or losing traction.

Explore Data

Data Access

  • Interactive search and filtering via web app
  • REST API for programmatic access and automation
  • Index updates; historical datasets by agreement

Use Cases

  • Competitive intelligence and market sizing
  • Technology adoption and platform migration analysis
  • Sales prospecting and account-based targeting
  • Investment research and due diligence

Frequently Asked Questions

What data is included in the Zepto e-commerce intelligence?

We track 7.8k verified Zepto e-commerce stores whose profiles can include: e-commerce platform, product counts, categories, payment providers, shipping carriers, technology stack, merchant-size signals, and available business contact fields.

How is the data collected and how often is it updated?

We rebuild the searchable index typically every 2–4 weeks. Observation dates vary by source and field; a rebuild does not mean every website was observed again. This public report has its own publication date and may use an older snapshot than the live catalog. Coverage varies by field and market. A missing payment or carrier signal means we did not detect it, not that the merchant does not use it.

How do I access the data?

Self-service plans give you instant access through our web app and REST API. You can search, filter, and segment stores interactively or integrate programmatically into your workflows. View plans →

Can I filter by specific segments?

Yes. You can segment by country, platform, product category, payment provider, shipping carrier, technology stack, store age, cross-border signals, and merchant-size bands. Some advanced signals are plan-gated, and the same field contract is used by the web app, exports, and API.

Do you offer enterprise or custom licensing?

Yes. For large-scale data needs, custom market reports, or dedicated support, contact us to discuss enterprise pricing.

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