Zepto Technology Adoption in E-commerce

Discover 8.5k verified e-commerce stores using Zepto. Analyze technology adoption, market trends, integration patterns, and business insights.

Detected across 9.0k domains. 8.5k verified as active stores with physical delivery.

· · Next full refresh: May 2026

8.5k verified active stores out of 9.0k detected · 93.8% verification rate

E-commerce Platforms Distribution

Shopify leads with 94.6% of stores with physical delivery (7,959 stores) , followed by Custom (3.0%) and WooCommerce (0.8%) .

Note: This distribution covers only stores selling physical products with active shopping carts and physical product shipping. Digital products, services, and non-transactional sites are excluded. All stores are verified by our proprietary AI model to ensure accurate e-commerce classification.

Top 10 Platforms (Physical Delivery)

Shopify 94.6%

7,959 stores

249 stores

70 stores

40 stores

19 stores

17 stores

14 stores

BASE 0.1%

9 stores

7 stores

7 stores

Visual Distribution

Distribution of top 10 platforms by stores with physical delivery (April 2026)
E-commerce platforms distribution for stores with physical delivery in Zepto
Platform Stores with Physical Delivery Percentage
Shopify 7959 94.58%
Custom 249 2.96%
WooCommerce 70 0.83%
Jumpseller 40 0.48%
1C-Bitrix 19 0.23%
Shopoe, Shopify 17 0.20%
Shopify, Shopoe 14 0.17%
BASE 9 0.11%
Shopify, Instasell 7 0.08%
Instasell, Shopify 7 0.08%
Shopify, Tradift 6 0.07%
Shopify, Sellvio E-commerce Platform 5 0.06%
Cafe24 5 0.06%
Shopify, GodoMall 4 0.05%
Tradift, Shopify 4 0.05%

Categories Distribution

Clothing & Accessories leads with 20.2% of all stores (1,473 stores) , followed by Gifts & Special Occasions (14.1%) and Jewelry & Watches (12.2%) .

Base: 7,295 AI-verified stores with physical delivery and detected product categories (86.1% of all verified stores). Percentages show share of stores within each category.

Top 10 Categories

Clothing & Accessories 20.2%

1,473 stores

Gifts & Special Occasions 14.1%

1,031 stores

Jewelry & Watches 12.2%

892 stores

Sporting Goods & Outdoor Gear 11.0%

806 stores

Business & Industrial 7.4%

542 stores

Arts & Entertainment 6.6%

483 stores

Food & Beverages 5.1%

370 stores

Toys & Games 4.7%

343 stores

Health & Beauty 4.3%

313 stores

Home & Garden 3.6%

261 stores

Visual Distribution

Distribution of top 10 Zepto store categories (April 2026)
Distribution of categories in Zepto e-commerce stores
Category Number of Stores Percentage
Clothing & Accessories 1473 20.19%
Gifts & Special Occasions 1031 14.13%
Jewelry & Watches 892 12.23%
Sporting Goods & Outdoor Gear 806 11.05%
Business & Industrial 542 7.43%
Arts & Entertainment 483 6.62%
Food & Beverages 370 5.07%
Toys & Games 343 4.70%
Health & Beauty 313 4.29%
Home & Garden 261 3.58%
Electronics & Technology 227 3.11%
Baby & Toddler 159 2.18%
Tools & Hardware 138 1.89%
Pets & Pet Supplies 132 1.81%
Office Supplies 125 1.71%

Payment Providers Distribution

PayPal leads with 23.3% among AI-verified physical stores (254 stores) , followed by Klarna (15.7%) and American Express (11.4%) .

Base: 589 AI-verified physical stores with detectable payment providers (6.5% coverage of all stores). Percentages show share of detected provider instances (stores may use multiple providers).

Detected from checkout/payment scripts and provider tags; off-site/manual payments excluded where undetectable.

Top 10 Payment Providers

PayPal 23.3%

254 stores

Klarna 15.7%

171 stores

124 stores

114 stores

101 stores

99 stores

75 stores

VISA 3.2%

35 stores

26 stores

22 stores

Visual Distribution

Distribution of top 10 Zepto payment providers (April 2026)
Distribution of payment providers in Zepto e-commerce stores
Payment Provider Store Count Market Share
PayPal 254 23.30%
Klarna 171 15.69%
American Express 124 11.38%
Stripe Connect 114 10.46%
MasterCard 101 9.27%
Apple Pay 99 9.08%
Google Pay 75 6.88%
VISA 35 3.21%
UnionPay 26 2.39%
Bancontact 22 2.02%
Amazon Pay 19 1.74%
Bolt 18 1.65%
JCB 13 1.19%
Amazon Payments 10 0.92%
Mollie 9 0.83%

Shipping Carriers Distribution

DHL leads with 22.8% among AI-verified physical stores (197 stores) , followed by UPS (19.9%) and USPS (15.6%) .

Base: 634 AI-verified physical stores with detectable shipping carriers (7.0% coverage of all stores). Percentages show share of detected carrier instances (stores may use multiple carriers).

Detected from checkout/shipping pages and shipment widgets; cross-border carriers included where visible.

Top 10 Shipping Carriers

DHL 22.8%

197 stores

UPS 19.9%

172 stores

USPS 15.6%

135 stores

FedEx 13.6%

117 stores

48 stores

DPD 4.3%

37 stores

32 stores

GLS 3.2%

28 stores

16 stores

16 stores

Visual Distribution

Distribution of top 10 Zepto shipping carriers (April 2026)
Distribution of shipping carriers in Zepto e-commerce stores
Shipping Carrier Store Count Market Share
DHL 197 22.83%
UPS 172 19.93%
USPS 135 15.64%
FedEx 117 13.56%
Royal Mail 48 5.56%
DPD 37 4.29%
Australia Post 32 3.71%
GLS 28 3.24%
Deutsche Post 16 1.85%
Colissimo 16 1.85%
Giaohangnhanh 15 1.74%
Canada Post 14 1.62%
PostNord 13 1.51%
Mondial Relay 12 1.39%
PostNL 11 1.27%

Store Launch Timeline

Over the past 12 months, 879 new stores were launched in Zepto , with the highest activity in 2026-03 (80 stores) , demonstrating ongoing growth in the e-commerce market.

Last 12 Months

2026-03 9.1%

80 stores launched

2026-02 6.0%

53 stores launched

2026-01 7.7%

68 stores launched

2025-12 7.5%

66 stores launched

2025-11 8.1%

71 stores launched

2025-10 7.6%

67 stores launched

2025-09 9.8%

86 stores launched

2025-08 9.7%

85 stores launched

2025-07 8.6%

76 stores launched

2025-06 8.8%

77 stores launched

2025-05 10.5%

92 stores launched

2025-04 6.6%

58 stores launched

Monthly Trend

Monthly store launches in Zepto (April 2026)
Monthly store launches in Zepto over the past 12 months
Month Stores Launched Percentage
2026-03 80 9.10%
2026-02 53 6.03%
2026-01 68 7.74%
2025-12 66 7.51%
2025-11 71 8.08%
2025-10 67 7.62%
2025-09 86 9.78%
2025-08 85 9.67%
2025-07 76 8.65%
2025-06 77 8.76%
2025-05 92 10.47%
2025-04 58 6.60%

Active Stores by Launch Year

Currently, 8,403 active stores in Zepto are tracked in our database , with the most stores launched in 2026 (203 stores still active) . This shows the distribution of currently active stores by their original launch year.

Active Stores by Launch Year

2026 2.4%

203 active stores

2025 11.3%

948 active stores

2024 8.7%

731 active stores

2023 8.3%

700 active stores

2022 8.2%

691 active stores

2021 9.5%

800 active stores

2020 8.4%

702 active stores

2019 6.0%

502 active stores

2018 5.4%

457 active stores

2017 4.9%

412 active stores

2016 2.7%

227 active stores

2015 2.3%

196 active stores

2014 2.5%

212 active stores

2013 3.0%

253 active stores

2012 1.9%

156 active stores

Distribution by Launch Year

Active stores in Zepto by original launch year (April 2026)
Active stores in Zepto by launch year
Launch Year Active Stores Percentage
2026 203 2.42%
2025 948 11.28%
2024 731 8.70%
2023 700 8.33%
2022 691 8.22%
2021 800 9.52%
2020 702 8.35%
2019 502 5.97%
2018 457 5.44%
2017 412 4.90%
2016 227 2.70%
2015 196 2.33%
2014 212 2.52%
2013 253 3.01%
2012 156 1.86%
2011 167 1.99%
2010 125 1.49%
2009 105 1.25%
2008 87 1.04%
2007 85 1.01%
2006 77 0.92%
2005 79 0.94%
2004 82 0.98%
2003 62 0.74%
2002 63 0.75%
2001 71 0.84%
2000 75 0.89%
1999 46 0.55%
1998 35 0.42%
1997 20 0.24%
1996 30 0.36%
1995 4 0.05%

Social Media Usage

Instagram leads with 31.8% among stores with at least one detectable social profile (6,375 stores) , followed by Facebook (27.3%) and TikTok (11.9%) .

Base: 7,087 stores with any detectable social profile (78.5% of all stores). Percentages show share of detected platform instances (stores may use multiple platforms).

Links and embeds detected on public pages; private/hidden profiles not counted.

Top 10 Social Platforms

Instagram 31.8%

6,375 stores

Facebook 27.3%

5,471 stores

TikTok 11.9%

2,391 stores

YouTube 10.0%

2,005 stores

Pinterest 8.6%

1,718 stores

Twitter 5.0%

992 stores

LinkedIn 2.8%

552 stores

X 1.4%

271 stores

WhatsApp 1.0%

206 stores

Vimeo 0.2%

39 stores

Visual Distribution

Distribution of social media platforms in Zepto (April 2026)
Distribution of social media platforms in Zepto e-commerce stores
Social Platform Store Count Market Share
Instagram 6375 31.84%
Facebook 5471 27.33%
TikTok 2391 11.94%
YouTube 2005 10.01%
Pinterest 1718 8.58%
Twitter 992 4.96%
LinkedIn 552 2.76%
X 271 1.35%
WhatsApp 206 1.03%
Vimeo 39 0.19%

Geographic Distribution

United States leads with 41.8% (3,020 AI-verified stores) , followed by United Kingdom (9.5%) and Germany (8.7%) .

Base: 7,232 AI-verified stores across 20 countries. Percentages show share among AI-verified stores.

Top 10 Countries

3,020 AI-verified stores

690 AI-verified stores

631 AI-verified stores

475 AI-verified stores

351 AI-verified stores

288 AI-verified stores

India 3.0%

216 AI-verified stores

201 AI-verified stores

Italy 2.7%

195 AI-verified stores

190 AI-verified stores

Visual Distribution

Geographic distribution of stores using Zepto (April 2026)
Geographic distribution of stores using Zepto
Country AI-Verified Store Count Market Share
United States 3020 41.76%
United Kingdom 690 9.54%
Germany 631 8.73%
Australia 475 6.57%
France 351 4.85%
Canada 288 3.98%
India 216 2.99%
Mexico 201 2.78%
Italy 195 2.70%
Netherlands 190 2.63%
Spain 143 1.98%
Japan 135 1.87%
Hong Kong 125 1.73%
Thailand 124 1.71%
China 87 1.20%
New Zealand 79 1.09%
Belgium 74 1.02%
Brazil 72 1.00%
Switzerland 71 0.98%
Chile 65 0.90%

Data Coverage

Field Rows count Coverage
Website 9.0k 100.00%
Emails 2.6k 28.58%
Phones 2.0k 22.32%
Ecommerce platform 9.0k 99.77%
Couriers 634.0 7.02%
Payment Providers 589.0 6.52%
Categories 7.6k 84.17%
Social Media 7.1k 78.47%

Coverage reflects detectability from public website analysis. Payment providers and shipping carriers are identified from checkout pages and shipping widgets. Stores using off-site payment flows or custom shipping integrations may not be detected. Actual adoption rates are higher than shown.

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Market Intelligence

Understand the Zepto e-commerce landscape:

Analyze 8.5k verified e-commerce stores on Zepto - technology adoption, market share, competitive positioning.

Track Competitive Shifts

Monitor platform migrations, technology adoption, and market share changes across Zepto e-commerce.

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Size Your Addressable Market

Segment stores by platform, category, traffic tier, and payment infrastructure to quantify your market opportunity.

Explore Data

Monitor Adoption Trends

Identify which payment providers, shipping carriers, and platforms are gaining or losing traction.

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Data Access

  • Interactive search and filtering via web app
  • REST API for programmatic access and automation
  • Monthly data refreshes with historical tracking

Use Cases

  • Competitive intelligence and market sizing
  • Technology adoption and platform migration analysis
  • Sales prospecting and account-based targeting
  • Investment research and due diligence

Frequently Asked Questions

What data is included in the Zepto e-commerce intelligence?

We track 8.5k verified Zepto e-commerce stores with 50+ data points per store: e-commerce platform, product counts, categories, payment providers, shipping carriers, estimated traffic, technology stack, and verified business contacts.

How is the data collected and how often is it updated?

We continuously crawl 300M+ domains using proprietary web crawlers, AI classification, and technology fingerprinting. The database is refreshed monthly, so you always work with current market data.

How do I access the data?

Self-service plans give you instant access through our web app and REST API. You can search, filter, and segment stores interactively or integrate programmatically into your workflows. View plans →

Can I filter by specific segments?

Yes. You can segment by country, platform, store size, product category, payment provider, shipping carrier, traffic tier, and more. All filtering is available through both the web app and API.

Do you offer enterprise or custom licensing?

Yes. For large-scale data needs, custom market reports, or dedicated support, contact us to discuss enterprise pricing.

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