Zepto Technology Adoption in E-commerce

Discover 8.6k e-commerce stores using Zepto. Analyze technology adoption, market trends, integration patterns, and business insights.

· · Next full refresh: January 2026

E-commerce Platforms Distribution

Shopify leads with 90.1% of stores with physical delivery (7,765 stores) , followed by Custom (6.9%) and WooCommerce (1.1%) .

Note: This distribution covers only stores selling physical products with active shopping carts and physical product shipping. Digital products, services, and non-transactional sites are excluded. All stores are verified by our proprietary AI model to ensure accurate e-commerce classification.

Top 10 Platforms (Physical Delivery)

Shopify 90.1%

7,765 stores

591 stores

91 stores

62 stores

42 stores

23 stores

BASE 0.1%

8 stores

8 stores

6 stores

Visual Distribution

Distribution of top 10 platforms by stores with physical delivery (December 2025)
E-commerce platforms distribution for stores with physical delivery in Zepto
Platform Stores with Physical Delivery Percentage
Shopify 7765 90.11%
Custom 591 6.86%
WooCommerce 91 1.06%
Jumpseller 62 0.72%
EasyDigitalDownloads 42 0.49%
1C-Bitrix 23 0.27%
BASE 8 0.09%
Shopify, Zoorix 8 0.09%
Zoorix, Shopify 6 0.07%
EasyDigitalDownloads, WooCommerce 5 0.06%
BigCommerce 4 0.05%
Salesforce Commerce Cloud 4 0.05%
WooCommerce, EasyDigitalDownloads 4 0.05%
UpsellPlus, Shopify 2 0.02%
PrestaShop 2 0.02%

All Stores Distribution

Shopify holds 86.3% share of all Zepto e-commerce stores (8,286) , with Custom at 6.2% and WooCommerce at 3.6% (December 2025) .

Note: This broader distribution includes all stores with e-commerce indicators such as platform detection, shopping cart presence, or payment integration. This liberal approach may include some false positives (e.g., WooCommerce installations used for non-commercial purposes) but provides comprehensive market coverage for lead generation and competitive analysis.

Top 10 Platforms (All Stores)

Shopify 86.3%

8,286 stores

591 stores

347 stores

63 stores

200 stores

34 stores

BASE 0.1%

11 stores

8 stores

6 stores

Visual Distribution

Distribution of top 10 platforms by all stores (December 2025)
E-commerce platforms distribution for all stores in Zepto
Platform Total Stores Percentage
Shopify 8286 86.33%
Custom 591 6.16%
WooCommerce 347 3.62%
Jumpseller 63 0.66%
EasyDigitalDownloads 200 2.08%
1C-Bitrix 34 0.35%
BASE 11 0.11%
Shopify, Zoorix 8 0.08%
Zoorix, Shopify 6 0.06%
EasyDigitalDownloads, WooCommerce 21 0.22%
BigCommerce 5 0.05%
Salesforce Commerce Cloud 4 0.04%
WooCommerce, EasyDigitalDownloads 17 0.18%
UpsellPlus, Shopify 2 0.02%
PrestaShop 3 0.03%

Categories Distribution

Clothing & Accessories leads with 23.9% of all stores (1,576 stores) , followed by Gifts & Special Occasions (17.5%) and Jewelry & Watches (15.7%) .

Top 10 Categories

Clothing & Accessories 23.9%

1,576 stores

Gifts & Special Occasions 17.5%

1,158 stores

Jewelry & Watches 15.7%

1,034 stores

Arts & Entertainment 5.6%

371 stores

Health & Beauty 5.6%

368 stores

Home & Garden 5.5%

361 stores

Sporting Goods & Outdoor Gear 4.1%

271 stores

Food & Beverages 4.1%

268 stores

Electronics & Technology 3.7%

246 stores

Pets & Pet Supplies 3.6%

239 stores

Visual Distribution

Distribution of top 10 Zepto store categories (December 2025)
Distribution of categories in Zepto e-commerce stores
Category Number of Stores Percentage
Clothing & Accessories 1576 23.86%
Gifts & Special Occasions 1158 17.53%
Jewelry & Watches 1034 15.66%
Arts & Entertainment 371 5.62%
Health & Beauty 368 5.57%
Home & Garden 361 5.47%
Sporting Goods & Outdoor Gear 271 4.10%
Food & Beverages 268 4.06%
Electronics & Technology 246 3.73%
Pets & Pet Supplies 239 3.62%
Baby & Toddler 218 3.30%
Furniture & Home Decor 145 2.20%
Vehicles & Parts 135 2.04%
Business & Industrial 124 1.88%
Toys & Games 90 1.36%

Payment Providers Distribution

PayPal leads with 23.5% among AI-verified physical stores (1,142 stores) , followed by American Express (15.1%) and MasterCard (10.9%) .

Base: 2,371 AI-verified physical stores with detectable payment providers (24.6% coverage of all stores). Percentages show share of detected provider instances (stores may use multiple providers).

Detected from checkout/payment scripts and provider tags; off-site/manual payments excluded where undetectable.

Top 10 Payment Providers

PayPal 23.5%

1,142 stores

734 stores

529 stores

522 stores

471 stores

432 stores

375 stores

VISA 3.0%

148 stores

131 stores

82 stores

Visual Distribution

Distribution of top 10 Zepto payment providers (December 2025)
Distribution of payment providers in Zepto e-commerce stores
Payment Provider Store Count Market Share
PayPal 1142 23.48%
American Express 734 15.09%
MasterCard 529 10.88%
Stripe Connect 522 10.73%
Apple Pay 471 9.68%
Klarna 432 8.88%
Google Pay 375 7.71%
VISA 148 3.04%
Amazon Pay 131 2.69%
Bancontact 82 1.69%
JCB 71 1.46%
Bolt 67 1.38%
Amazon Payments 61 1.25%
Paddle 51 1.05%
Mollie 48 0.99%

Shipping Carriers Distribution

UPS leads with 20.6% among AI-verified physical stores (741 stores) , followed by DHL (19.4%) and USPS (18.0%) .

Base: 2,411 AI-verified physical stores with detectable shipping carriers (25.0% coverage of all stores). Percentages show share of detected carrier instances (stores may use multiple carriers).

Detected from checkout/shipping pages and shipment widgets; cross-border carriers included where visible.

Top 10 Shipping Carriers

UPS 20.6%

741 stores

DHL 19.4%

696 stores

USPS 18.0%

648 stores

FedEx 13.8%

496 stores

197 stores

DPD 4.5%

162 stores

156 stores

GLS 2.6%

95 stores

78 stores

69 stores

Visual Distribution

Distribution of top 10 Zepto shipping carriers (December 2025)
Distribution of shipping carriers in Zepto e-commerce stores
Shipping Carrier Store Count Market Share
UPS 741 20.62%
DHL 696 19.37%
USPS 648 18.04%
FedEx 496 13.80%
Royal Mail 197 5.48%
DPD 162 4.51%
Australia Post 156 4.34%
GLS 95 2.64%
Colissimo 78 2.17%
Deutsche Post 69 1.92%
Canada Post 68 1.89%
PostNL 56 1.56%
La Poste 52 1.45%
Speedy 41 1.14%
Mondial Relay 38 1.06%

Store Launch Timeline

Over the past 12 months, 1,073 new stores were launched in Zepto , with the highest activity in 2025-11 (87 stores) , demonstrating ongoing growth in the e-commerce market.

Last 12 Months

2025-11 8.1%

87 stores launched

2025-10 6.2%

67 stores launched

2025-09 7.0%

75 stores launched

2025-08 8.9%

95 stores launched

2025-07 9.1%

98 stores launched

2025-06 7.7%

83 stores launched

2025-05 10.1%

108 stores launched

2025-04 9.1%

98 stores launched

2025-03 10.3%

110 stores launched

2025-02 10.3%

111 stores launched

2025-01 8.8%

94 stores launched

2024-12 4.4%

47 stores launched

Monthly Trend

Monthly store launches in Zepto (December 2025)
Monthly store launches in Zepto over the past 12 months
Month Stores Launched Percentage
2025-11 87 8.11%
2025-10 67 6.24%
2025-09 75 6.99%
2025-08 95 8.85%
2025-07 98 9.13%
2025-06 83 7.74%
2025-05 108 10.07%
2025-04 98 9.13%
2025-03 110 10.25%
2025-02 111 10.34%
2025-01 94 8.76%
2024-12 47 4.38%

Active Stores by Launch Year

Currently, 8,561 active stores in Zepto are tracked in our database , with the most stores launched in 2025 (1,027 stores still active) . This shows the distribution of currently active stores by their original launch year.

Active Stores by Launch Year

2025 12.0%

1,027 active stores

2024 9.5%

817 active stores

2023 8.5%

731 active stores

2022 8.9%

764 active stores

2021 9.2%

785 active stores

2020 8.5%

727 active stores

2019 6.0%

513 active stores

2018 5.5%

469 active stores

2017 5.0%

431 active stores

2016 2.8%

239 active stores

2015 2.4%

202 active stores

2014 2.7%

228 active stores

2013 3.1%

266 active stores

2012 1.8%

150 active stores

2011 1.9%

161 active stores

Distribution by Launch Year

Active stores in Zepto by original launch year (December 2025)
Active stores in Zepto by launch year
Launch Year Active Stores Percentage
2025 1027 12.00%
2024 817 9.54%
2023 731 8.54%
2022 764 8.92%
2021 785 9.17%
2020 727 8.49%
2019 513 5.99%
2018 469 5.48%
2017 431 5.03%
2016 239 2.79%
2015 202 2.36%
2014 228 2.66%
2013 266 3.11%
2012 150 1.75%
2011 161 1.88%
2010 128 1.50%
2009 106 1.24%
2008 85 0.99%
2007 83 0.97%
2006 78 0.91%
2005 78 0.91%
2004 83 0.97%
2003 68 0.79%
2002 61 0.71%
2001 69 0.81%
2000 76 0.89%
1999 47 0.55%
1998 33 0.39%
1997 20 0.23%
1996 30 0.35%
1995 6 0.07%

Social Media Usage

Instagram leads with 31.8% among stores with at least one detectable social profile (6,183 stores) , followed by Facebook (27.6%) and TikTok (11.3%) .

Base: 7,306 stores with any detectable social profile (75.7% of all stores). Percentages show share of detected platform instances (stores may use multiple platforms).

Links and embeds detected on public pages; private/hidden profiles not counted.

Top 10 Social Platforms

Instagram 31.8%

6,183 stores

Facebook 27.6%

5,367 stores

TikTok 11.3%

2,195 stores

YouTube 9.8%

1,915 stores

Pinterest 8.6%

1,678 stores

Twitter 5.4%

1,051 stores

LinkedIn 2.7%

524 stores

X 1.4%

275 stores

WhatsApp 1.2%

227 stores

Vimeo 0.2%

46 stores

Visual Distribution

Distribution of social media platforms in Zepto (December 2025)
Distribution of social media platforms in Zepto e-commerce stores
Social Platform Store Count Market Share
Instagram 6183 31.77%
Facebook 5367 27.58%
TikTok 2195 11.28%
YouTube 1915 9.84%
Pinterest 1678 8.62%
Twitter 1051 5.40%
LinkedIn 524 2.69%
X 275 1.41%
WhatsApp 227 1.17%
Vimeo 46 0.24%

Geographic Distribution

United States leads with 43.0% (3,114 AI-verified stores) , followed by United Kingdom (9.0%) and Australia (6.6%) .

Base: 7,248 AI-verified stores across 20 countries. Percentages show share among AI-verified stores.

Top 10 Countries

3,114 AI-verified stores

652 AI-verified stores

480 AI-verified stores

470 AI-verified stores

359 AI-verified stores

288 AI-verified stores

India 3.0%

220 AI-verified stores

206 AI-verified stores

Italy 2.5%

181 AI-verified stores

179 AI-verified stores

Visual Distribution

Geographic distribution of stores using Zepto (December 2025)
Geographic distribution of stores using Zepto
Country AI-Verified Store Count Market Share
United States 3114 42.96%
United Kingdom 652 9.00%
Australia 480 6.62%
Germany 470 6.48%
France 359 4.95%
Canada 288 3.97%
India 220 3.04%
Mexico 206 2.84%
Italy 181 2.50%
Netherlands 179 2.47%
Spain 152 2.10%
China 148 2.04%
Thailand 147 2.03%
Hong Kong 132 1.82%
Japan 125 1.72%
Chile 88 1.21%
Brazil 85 1.17%
New Zealand 79 1.09%
Switzerland 75 1.03%
Belgium 68 0.94%

Dataset Coverage

Field Rows count Coverage
Website 9.7k 100.00%
Emails 5.2k 53.65%
Phones 2.1k 21.57%
Ecommerce platform 9.6k 99.84%
Couriers 2.4k 24.97%
Payment Providers 2.4k 24.55%
Categories 7.3k 75.56%
Social Media 7.3k 75.66%

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Frequently Asked Questions

What data is included in the Zepto E-commerce Database?

Our database covers over 8.6k Zepto physical stores, including website URLs, verified contacts (emails, phones), e-commerce platforms, product counts, categories, estimated monthly traffic, and more.

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We update our database quarterly, using web crawling, AI analysis, and manual verification. This ensures you always receive the most accurate, relevant, and actionable data.

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