xCharts Technology Adoption in E-commerce

Discover 721.0 e-commerce stores using xCharts. Analyze technology adoption, market trends, integration patterns, and business insights.

· · Next full refresh: January 2026

E-commerce Platforms Distribution

Custom leads with 57.4% of stores with physical delivery (414 stores) , followed by WooCommerce (41.7%) and 1C-Bitrix (0.6%) .

Note: This distribution covers only stores selling physical products with active shopping carts and physical product shipping. Digital products, services, and non-transactional sites are excluded. All stores are verified by our proprietary AI model to ensure accurate e-commerce classification.

Top 10 Platforms (Physical Delivery)

Custom 57.4%

414 stores

301 stores

4 stores

1 stores

1 stores

0 stores

0 stores

0 stores

Visual Distribution

Distribution of top 10 platforms by stores with physical delivery (December 2025)
E-commerce platforms distribution for stores with physical delivery in xCharts
Platform Stores with Physical Delivery Percentage
Custom 414 57.42%
WooCommerce 301 41.75%
1C-Bitrix 4 0.55%
Magento 1 0.14%
Shopaholic 1 0.14%
OpenCart 0 0.00%
WooCommerce, EasyDigitalDownloads 0 0.00%
Pimcore 0 0.00%
Botble CMS 0 0.00%

All Stores Distribution

Custom holds 46.7% share of all xCharts e-commerce stores (414) , with WooCommerce at 51.0% and 1C-Bitrix at 1.0% (December 2025) .

Note: This broader distribution includes all stores with e-commerce indicators such as platform detection, shopping cart presence, or payment integration. This liberal approach may include some false positives (e.g., WooCommerce installations used for non-commercial purposes) but provides comprehensive market coverage for lead generation and competitive analysis.

Top 10 Platforms (All Stores)

Custom 46.7%

414 stores

452 stores

9 stores

3 stores

1 stores

1 stores

3 stores

2 stores

Visual Distribution

Distribution of top 10 platforms by all stores (December 2025)
E-commerce platforms distribution for all stores in xCharts
Platform Total Stores Percentage
Custom 414 46.73%
WooCommerce 452 51.02%
1C-Bitrix 9 1.02%
Magento 3 0.34%
Shopaholic 1 0.11%
OpenCart 1 0.11%
WooCommerce, EasyDigitalDownloads 1 0.11%
Pimcore 3 0.34%
Botble CMS 2 0.23%

Categories Distribution

Electronics & Technology leads with 20.4% of all stores (110 stores) , followed by Health & Beauty (17.1%) and Toys & Games (10.2%) .

Top 10 Categories

Electronics & Technology 20.4%

110 stores

Health & Beauty 17.1%

92 stores

Toys & Games 10.2%

55 stores

Books & Media 8.0%

43 stores

Food & Beverages 7.6%

41 stores

Tools & Hardware 6.7%

36 stores

Clothing & Accessories 6.5%

35 stores

Home & Garden 5.2%

28 stores

Business & Industrial 5.0%

27 stores

Vehicles & Parts 3.9%

21 stores

Visual Distribution

Distribution of top 10 xCharts store categories (December 2025)
Distribution of categories in xCharts e-commerce stores
Category Number of Stores Percentage
Electronics & Technology 110 20.41%
Health & Beauty 92 17.07%
Toys & Games 55 10.20%
Books & Media 43 7.98%
Food & Beverages 41 7.61%
Tools & Hardware 36 6.68%
Clothing & Accessories 35 6.49%
Home & Garden 28 5.19%
Business & Industrial 27 5.01%
Vehicles & Parts 21 3.90%
Sporting Goods & Outdoor Gear 17 3.15%
Furniture & Home Decor 13 2.41%
Jewelry & Watches 9 1.67%
Pets & Pet Supplies 8 1.48%
Gifts & Special Occasions 4 0.74%

Payment Providers Distribution

VISA leads with 25.0% among AI-verified physical stores (16 stores) , followed by MasterCard (15.6%) and PayPal (15.6%) .

Base: 77 AI-verified physical stores with detectable payment providers (8.6% coverage of all stores). Percentages show share of detected provider instances (stores may use multiple providers).

Detected from checkout/payment scripts and provider tags; off-site/manual payments excluded where undetectable.

Top 10 Payment Providers

VISA 25.0%

16 stores

10 stores

PayPal 15.6%

10 stores

5 stores

5 stores

4 stores

Bolt 6.3%

4 stores

2 stores

Swish 3.1%

2 stores

Revv 1.6%

1 stores

Visual Distribution

Distribution of top 10 xCharts payment providers (December 2025)
Distribution of payment providers in xCharts e-commerce stores
Payment Provider Store Count Market Share
VISA 16 25.00%
MasterCard 10 15.63%
PayPal 10 15.63%
Stripe Connect 5 7.81%
BitCoin 5 7.81%
Apple Pay 4 6.25%
Bolt 4 6.25%
American Express 2 3.13%
Swish 2 3.13%
Revv 1 1.56%
JCB 1 1.56%
PayGate 1 1.56%
Google Pay 1 1.56%
MTN Mobile Money 1 1.56%
Svea 1 1.56%

Shipping Carriers Distribution

Почта России leads with 43.2% among AI-verified physical stores (19 stores) , followed by UPS (13.6%) and Ekart (6.8%) .

Base: 45 AI-verified physical stores with detectable shipping carriers (5.1% coverage of all stores). Percentages show share of detected carrier instances (stores may use multiple carriers).

Detected from checkout/shipping pages and shipment widgets; cross-border carriers included where visible.

Top 10 Shipping Carriers

UPS 13.6%

6 stores

Ekart 6.8%

3 stores

2 stores

DHL 4.5%

2 stores

DTDC 4.5%

2 stores

TNT 4.5%

2 stores

DPD 2.3%

1 stores

1 stores

JX 2.3%

1 stores

Visual Distribution

Distribution of top 10 xCharts shipping carriers (December 2025)
Distribution of shipping carriers in xCharts e-commerce stores
Shipping Carrier Store Count Market Share
Почта России 19 43.18%
UPS 6 13.64%
Ekart 3 6.82%
Delhivery 2 4.55%
DHL 2 4.55%
DTDC 2 4.55%
TNT 2 4.55%
DPD 1 2.27%
Hermes 1 2.27%
JX 1 2.27%
Correos 1 2.27%
Royal Mail 1 2.27%
Canada Post 1 2.27%
India Post 1 2.27%
FedEx 1 2.27%

Store Launch Timeline

Over the past 12 months, 283 new stores were launched in xCharts , with the highest activity in 2025-11 (40 stores) , demonstrating ongoing growth in the e-commerce market.

Last 12 Months

2025-11 14.1%

40 stores launched

2025-10 8.1%

23 stores launched

2025-09 12.4%

35 stores launched

2025-08 5.7%

16 stores launched

2025-07 9.5%

27 stores launched

2025-06 7.8%

22 stores launched

2025-05 4.6%

13 stores launched

2025-04 9.5%

27 stores launched

2025-03 9.2%

26 stores launched

2025-02 6.0%

17 stores launched

2025-01 5.7%

16 stores launched

2024-12 7.4%

21 stores launched

Monthly Trend

Monthly store launches in xCharts (December 2025)
Monthly store launches in xCharts over the past 12 months
Month Stores Launched Percentage
2025-11 40 14.13%
2025-10 23 8.13%
2025-09 35 12.37%
2025-08 16 5.65%
2025-07 27 9.54%
2025-06 22 7.77%
2025-05 13 4.59%
2025-04 27 9.54%
2025-03 26 9.19%
2025-02 17 6.01%
2025-01 16 5.65%
2024-12 21 7.42%

Active Stores by Launch Year

Currently, 720 active stores in xCharts are tracked in our database , with the most stores launched in 2025 (262 stores still active) . This shows the distribution of currently active stores by their original launch year.

Active Stores by Launch Year

2025 36.4%

262 active stores

2024 20.0%

144 active stores

2023 9.0%

65 active stores

2022 5.8%

42 active stores

2021 4.7%

34 active stores

2020 4.4%

32 active stores

2019 2.9%

21 active stores

2018 2.1%

15 active stores

2017 2.5%

18 active stores

2016 1.7%

12 active stores

2015 1.0%

7 active stores

2014 1.0%

7 active stores

2013 1.9%

14 active stores

2012 1.0%

7 active stores

2011 1.5%

11 active stores

Distribution by Launch Year

Active stores in xCharts by original launch year (December 2025)
Active stores in xCharts by launch year
Launch Year Active Stores Percentage
2025 262 36.39%
2024 144 20.00%
2023 65 9.03%
2022 42 5.83%
2021 34 4.72%
2020 32 4.44%
2019 21 2.92%
2018 15 2.08%
2017 18 2.50%
2016 12 1.67%
2015 7 0.97%
2014 7 0.97%
2013 14 1.94%
2012 7 0.97%
2011 11 1.53%
2010 5 0.69%
2009 5 0.69%
2008 1 0.14%
2007 4 0.56%
2006 4 0.56%
2005 1 0.14%
2004 3 0.42%
2002 2 0.28%
2001 2 0.28%
2000 1 0.14%
1998 1 0.14%

Social Media Usage

Instagram leads with 38.8% among stores with at least one detectable social profile (317 stores) , followed by Facebook (20.7%) and WhatsApp (13.7%) .

Base: 461 stores with any detectable social profile (51.7% of all stores). Percentages show share of detected platform instances (stores may use multiple platforms).

Links and embeds detected on public pages; private/hidden profiles not counted.

Top 10 Social Platforms

Instagram 38.8%

317 stores

Facebook 20.7%

169 stores

WhatsApp 13.7%

112 stores

Twitter 6.9%

56 stores

YouTube 6.7%

55 stores

LinkedIn 6.3%

51 stores

Telegram 2.7%

22 stores

X 2.0%

16 stores

Pinterest 1.1%

9 stores

TikTok 1.1%

9 stores

Visual Distribution

Distribution of social media platforms in xCharts (December 2025)
Distribution of social media platforms in xCharts e-commerce stores
Social Platform Store Count Market Share
Instagram 317 38.85%
Facebook 169 20.71%
WhatsApp 112 13.73%
Twitter 56 6.86%
YouTube 55 6.74%
LinkedIn 51 6.25%
Telegram 22 2.70%
X 16 1.96%
Pinterest 9 1.10%
TikTok 9 1.10%

Geographic Distribution

Iran leads with 58.5% (331 AI-verified stores) , followed by Indonesia (11.3%) and Russia (5.3%) .

Base: 566 AI-verified stores across 20 countries. Percentages show share among AI-verified stores.

Top 10 Countries

Iran 58.5%

331 AI-verified stores

64 AI-verified stores

30 AI-verified stores

25 AI-verified stores

India 3.2%

18 AI-verified stores

18 AI-verified stores

13 AI-verified stores

10 AI-verified stores

7 AI-verified stores

6 AI-verified stores

Visual Distribution

Geographic distribution of stores using xCharts (December 2025)
Geographic distribution of stores using xCharts
Country AI-Verified Store Count Market Share
Iran 331 58.48%
Indonesia 64 11.31%
Russia 30 5.30%
Turkey 25 4.42%
India 18 3.18%
Sweden 18 3.18%
Azerbaijan 13 2.30%
United States 10 1.77%
Poland 7 1.24%
South Africa 6 1.06%
Greece 6 1.06%
Italy 6 1.06%
Bangladesh 5 0.88%
Brazil 5 0.88%
South Korea 4 0.71%
Armenia 4 0.71%
Ukraine 4 0.71%
Spain 4 0.71%
United Arab Emirates 3 0.53%
Chile 3 0.53%

Dataset Coverage

Field Rows count Coverage
Website 891.0 100.00%
Emails 383.0 42.99%
Phones 120.0 13.47%
Ecommerce platform 886.0 99.44%
Couriers 45.0 5.05%
Payment Providers 77.0 8.64%
Categories 608.0 68.24%
Social Media 461.0 51.74%

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