xCharts Technology Adoption in E-commerce

Discover 710.0 e-commerce stores using xCharts. Analyze technology adoption, market trends, integration patterns, and business insights.

· · Next full refresh: December 2025

E-commerce Platforms Distribution

Custom leads with 63.5% of stores with physical delivery (451 stores) , followed by WooCommerce (35.5%) and 1C-Bitrix (0.6%) .

Note: This distribution covers only stores selling physical products with active shopping carts and physical product shipping. Digital products, services, and non-transactional sites are excluded. All stores are verified by our proprietary AI model to ensure accurate e-commerce classification.

Top 10 Platforms (Physical Delivery)

Custom 63.5%

451 stores

252 stores

4 stores

1 stores

1 stores

0 stores

0 stores

0 stores

Visual Distribution

Distribution of top 10 platforms by stores with physical delivery (November 2025)
E-commerce platforms distribution for stores with physical delivery in xCharts
Platform Stores with Physical Delivery Percentage
Custom 451 63.52%
WooCommerce 252 35.49%
1C-Bitrix 4 0.56%
Magento 1 0.14%
Shopaholic 1 0.14%
WooCommerce, EasyDigitalDownloads 1 0.14%
Pimcore 0 0.00%
OpenCart 0 0.00%
Botble CMS 0 0.00%

All Stores Distribution

Custom holds 52.2% share of all xCharts e-commerce stores (451) , with WooCommerce at 45.9% and 1C-Bitrix at 0.9% (November 2025) .

Note: This broader distribution includes all stores with e-commerce indicators such as platform detection, shopping cart presence, or payment integration. This liberal approach may include some false positives (e.g., WooCommerce installations used for non-commercial purposes) but provides comprehensive market coverage for lead generation and competitive analysis.

Top 10 Platforms (All Stores)

Custom 52.2%

451 stores

397 stores

8 stores

1 stores

1 stores

3 stores

1 stores

1 stores

Visual Distribution

Distribution of top 10 platforms by all stores (November 2025)
E-commerce platforms distribution for all stores in xCharts
Platform Total Stores Percentage
Custom 451 52.20%
WooCommerce 397 45.95%
1C-Bitrix 8 0.93%
Magento 1 0.12%
Shopaholic 1 0.12%
WooCommerce, EasyDigitalDownloads 1 0.12%
Pimcore 3 0.35%
OpenCart 1 0.12%
Botble CMS 1 0.12%

Categories Distribution

Electronics & Technology leads with 18.6% of all stores (94 stores) , followed by Health & Beauty (14.0%) and Toys & Games (12.3%) .

Top 10 Categories

Electronics & Technology 18.6%

94 stores

Health & Beauty 14.0%

71 stores

Toys & Games 12.3%

62 stores

Food & Beverages 9.9%

50 stores

Clothing & Accessories 8.1%

41 stores

Home & Garden 6.3%

32 stores

Business & Industrial 6.1%

31 stores

Books & Media 5.5%

28 stores

Vehicles & Parts 5.3%

27 stores

Tools & Hardware 4.3%

22 stores

Visual Distribution

Distribution of top 10 xCharts store categories (November 2025)
Distribution of categories in xCharts e-commerce stores
Category Number of Stores Percentage
Electronics & Technology 94 18.58%
Health & Beauty 71 14.03%
Toys & Games 62 12.25%
Food & Beverages 50 9.88%
Clothing & Accessories 41 8.10%
Home & Garden 32 6.32%
Business & Industrial 31 6.13%
Books & Media 28 5.53%
Vehicles & Parts 27 5.34%
Tools & Hardware 22 4.35%
Jewelry & Watches 12 2.37%
Furniture & Home Decor 12 2.37%
Sporting Goods & Outdoor Gear 10 1.98%
Pets & Pet Supplies 10 1.98%
Arts & Entertainment 4 0.79%

Payment Providers Distribution

PayPal leads with 20.3% among AI-verified physical stores (13 stores) , followed by MasterCard (18.8%) and VISA (17.2%) .

Base: 70 AI-verified physical stores with detectable payment providers (8.0% coverage of all stores). Percentages show share of detected provider instances (stores may use multiple providers).

Detected from checkout/payment scripts and provider tags; off-site/manual payments excluded where undetectable.

Top 10 Payment Providers

PayPal 20.3%

13 stores

12 stores

VISA 17.2%

11 stores

6 stores

6 stores

5 stores

2 stores

2 stores

1 stores

1 stores

Visual Distribution

Distribution of top 10 xCharts payment providers (November 2025)
Distribution of payment providers in xCharts e-commerce stores
Payment Provider Store Count Market Share
PayPal 13 20.31%
MasterCard 12 18.75%
VISA 11 17.19%
BitCoin 6 9.38%
Stripe Connect 6 9.38%
Apple Pay 5 7.81%
American Express 2 3.13%
Google Pay 2 3.13%
PayGate 1 1.56%
Klarna 1 1.56%
Pagadito 1 1.56%
Bolt 1 1.56%
MTN Mobile Money 1 1.56%
JCB 1 1.56%
Razorpay 1 1.56%

Shipping Carriers Distribution

Почта России leads with 53.4% among AI-verified physical stores (31 stores) , followed by UPS (12.1%) and Ekart (5.2%) .

Base: 57 AI-verified physical stores with detectable shipping carriers (6.5% coverage of all stores). Percentages show share of detected carrier instances (stores may use multiple carriers).

Detected from checkout/shipping pages and shipment widgets; cross-border carriers included where visible.

Top 10 Shipping Carriers

UPS 12.1%

7 stores

Ekart 5.2%

3 stores

DHL 3.4%

2 stores

2 stores

2 stores

2 stores

DTDC 3.4%

2 stores

1 stores

Visual Distribution

Distribution of top 10 xCharts shipping carriers (November 2025)
Distribution of shipping carriers in xCharts e-commerce stores
Shipping Carrier Store Count Market Share
Почта России 31 53.45%
UPS 7 12.07%
Ekart 3 5.17%
DHL 2 3.45%
Correos 2 3.45%
Boxberry 2 3.45%
Delhivery 2 3.45%
DTDC 2 3.45%
Osterreichische Post 1 1.72%
India Post 1 1.72%
DPD 1 1.72%
GLS 1 1.72%
TNT 1 1.72%
Hermes 1 1.72%
Canada Post 1 1.72%

Store Launch Timeline

Over the past 12 months, 309 new stores were launched in xCharts , with the highest activity in 2025-10 (26 stores) , demonstrating ongoing growth in the e-commerce market.

Last 12 Months

2025-10 8.4%

26 stores launched

2025-09 13.9%

43 stores launched

2025-08 7.4%

23 stores launched

2025-07 9.1%

28 stores launched

2025-06 7.1%

22 stores launched

2025-05 6.5%

20 stores launched

2025-04 10.0%

31 stores launched

2025-03 10.0%

31 stores launched

2025-02 6.8%

21 stores launched

2025-01 5.8%

18 stores launched

2024-12 10.4%

32 stores launched

2024-11 4.5%

14 stores launched

Monthly Trend

Monthly store launches in xCharts (November 2025)
Monthly store launches in xCharts over the past 12 months
Month Stores Launched Percentage
2025-10 26 8.41%
2025-09 43 13.92%
2025-08 23 7.44%
2025-07 28 9.06%
2025-06 22 7.12%
2025-05 20 6.47%
2025-04 31 10.03%
2025-03 31 10.03%
2025-02 21 6.80%
2025-01 18 5.83%
2024-12 32 10.36%
2024-11 14 4.53%

Active Stores by Launch Year

Currently, 709 active stores in xCharts are tracked in our database , with the most stores launched in 2025 (263 stores still active) . This shows the distribution of currently active stores by their original launch year.

Active Stores by Launch Year

2025 37.1%

263 active stores

2024 20.5%

145 active stores

2023 8.9%

63 active stores

2022 5.5%

39 active stores

2021 4.8%

34 active stores

2020 5.5%

39 active stores

2019 3.0%

21 active stores

2018 2.1%

15 active stores

2017 2.3%

16 active stores

2016 1.4%

10 active stores

2015 0.7%

5 active stores

2014 1.3%

9 active stores

2013 1.7%

12 active stores

2012 1.0%

7 active stores

2011 1.3%

9 active stores

Distribution by Launch Year

Active stores in xCharts by original launch year (November 2025)
Active stores in xCharts by launch year
Launch Year Active Stores Percentage
2025 263 37.09%
2024 145 20.45%
2023 63 8.89%
2022 39 5.50%
2021 34 4.80%
2020 39 5.50%
2019 21 2.96%
2018 15 2.12%
2017 16 2.26%
2016 10 1.41%
2015 5 0.71%
2014 9 1.27%
2013 12 1.69%
2012 7 0.99%
2011 9 1.27%
2010 5 0.71%
2009 4 0.56%
2007 3 0.42%
2006 1 0.14%
2005 1 0.14%
2004 4 0.56%
2002 2 0.28%
2001 1 0.14%
1998 1 0.14%

Social Media Usage

Instagram leads with 39.3% among stores with at least one detectable social profile (286 stores) , followed by Facebook (22.3%) and WhatsApp (12.5%) .

Base: 421 stores with any detectable social profile (48.3% of all stores). Percentages show share of detected platform instances (stores may use multiple platforms).

Links and embeds detected on public pages; private/hidden profiles not counted.

Top 10 Social Platforms

Instagram 39.3%

286 stores

Facebook 22.3%

162 stores

WhatsApp 12.5%

91 stores

Twitter 7.2%

52 stores

YouTube 7.2%

52 stores

LinkedIn 5.9%

43 stores

X 2.1%

15 stores

Pinterest 1.7%

12 stores

Telegram 1.4%

10 stores

TikTok 0.6%

4 stores

Visual Distribution

Distribution of social media platforms in xCharts (November 2025)
Distribution of social media platforms in xCharts e-commerce stores
Social Platform Store Count Market Share
Instagram 286 39.34%
Facebook 162 22.28%
WhatsApp 91 12.52%
Twitter 52 7.15%
YouTube 52 7.15%
LinkedIn 43 5.91%
X 15 2.06%
Pinterest 12 1.65%
Telegram 10 1.38%
TikTok 4 0.55%

Geographic Distribution

Iran leads with 53.8% (292 AI-verified stores) , followed by Indonesia (12.3%) and Russia (7.0%) .

Base: 543 AI-verified stores across 20 countries. Percentages show share among AI-verified stores.

Top 10 Countries

Iran 53.8%

292 AI-verified stores

67 AI-verified stores

38 AI-verified stores

29 AI-verified stores

India 3.5%

19 AI-verified stores

16 AI-verified stores

14 AI-verified stores

10 AI-verified stores

7 AI-verified stores

6 AI-verified stores

Visual Distribution

Geographic distribution of stores using xCharts (November 2025)
Geographic distribution of stores using xCharts
Country AI-Verified Store Count Market Share
Iran 292 53.78%
Indonesia 67 12.34%
Russia 38 7.00%
Turkey 29 5.34%
India 19 3.50%
United States 16 2.95%
Azerbaijan 14 2.58%
Sweden 10 1.84%
Brazil 7 1.29%
Ukraine 6 1.10%
Italy 6 1.10%
Armenia 5 0.92%
South Africa 5 0.92%
South Korea 5 0.92%
Chile 4 0.74%
Poland 4 0.74%
Bangladesh 4 0.74%
Mexico 4 0.74%
United Kingdom 4 0.74%
Vietnam 4 0.74%

Dataset Coverage

Field Rows count Coverage
Website 871.0 100.00%
Emails 343.0 39.38%
Phones 113.0 12.97%
Ecommerce platform 864.0 99.20%
Couriers 57.0 6.54%
Payment Providers 70.0 8.04%
Categories 570.0 65.44%
Social Media 421.0 48.34%

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