xCharts Technology Adoption in E-commerce

Discover 726.0 e-commerce stores using xCharts. Analyze technology adoption, market trends, integration patterns, and business insights.

· · Next full refresh: December 2025

E-commerce Platforms Distribution

Custom leads with 60.6% of stores with physical delivery (440 stores) , followed by WooCommerce (38.4%) and 1C-Bitrix (0.6%) .

Note: This distribution covers only stores selling physical products with active shopping carts and physical product shipping. Digital products, services, and non-transactional sites are excluded. All stores are verified by our proprietary AI model to ensure accurate e-commerce classification.

Top 10 Platforms (Physical Delivery)

Custom 60.6%

440 stores

279 stores

4 stores

1 stores

1 stores

0 stores

0 stores

0 stores

Visual Distribution

Distribution of top 10 platforms by stores with physical delivery (November 2025)
E-commerce platforms distribution for stores with physical delivery in xCharts
Platform Stores with Physical Delivery Percentage
Custom 440 60.61%
WooCommerce 279 38.43%
1C-Bitrix 4 0.55%
Shopaholic 1 0.14%
Magento 1 0.14%
WooCommerce, EasyDigitalDownloads 1 0.14%
OpenCart 0 0.00%
Botble CMS 0 0.00%
Pimcore 0 0.00%

All Stores Distribution

Custom holds 49.9% share of all xCharts e-commerce stores (440) , with WooCommerce at 48.2% and 1C-Bitrix at 0.9% (November 2025) .

Note: This broader distribution includes all stores with e-commerce indicators such as platform detection, shopping cart presence, or payment integration. This liberal approach may include some false positives (e.g., WooCommerce installations used for non-commercial purposes) but provides comprehensive market coverage for lead generation and competitive analysis.

Top 10 Platforms (All Stores)

Custom 49.9%

440 stores

425 stores

8 stores

1 stores

1 stores

1 stores

1 stores

3 stores

Visual Distribution

Distribution of top 10 platforms by all stores (November 2025)
E-commerce platforms distribution for all stores in xCharts
Platform Total Stores Percentage
Custom 440 49.94%
WooCommerce 425 48.24%
1C-Bitrix 8 0.91%
Shopaholic 1 0.11%
Magento 1 0.11%
WooCommerce, EasyDigitalDownloads 1 0.11%
OpenCart 1 0.11%
Botble CMS 1 0.11%
Pimcore 3 0.34%

Categories Distribution

Electronics & Technology leads with 17.5% of all stores (93 stores) , followed by Health & Beauty (14.5%) and Toys & Games (11.9%) .

Top 10 Categories

Electronics & Technology 17.5%

93 stores

Health & Beauty 14.5%

77 stores

Toys & Games 11.9%

63 stores

Food & Beverages 8.5%

45 stores

Clothing & Accessories 7.5%

40 stores

Books & Media 7.3%

39 stores

Home & Garden 7.2%

38 stores

Tools & Hardware 5.8%

31 stores

Business & Industrial 5.6%

30 stores

Vehicles & Parts 4.5%

24 stores

Visual Distribution

Distribution of top 10 xCharts store categories (November 2025)
Distribution of categories in xCharts e-commerce stores
Category Number of Stores Percentage
Electronics & Technology 93 17.51%
Health & Beauty 77 14.50%
Toys & Games 63 11.86%
Food & Beverages 45 8.47%
Clothing & Accessories 40 7.53%
Books & Media 39 7.34%
Home & Garden 38 7.16%
Tools & Hardware 31 5.84%
Business & Industrial 30 5.65%
Vehicles & Parts 24 4.52%
Furniture & Home Decor 14 2.64%
Sporting Goods & Outdoor Gear 13 2.45%
Jewelry & Watches 12 2.26%
Pets & Pet Supplies 9 1.69%
Gifts & Special Occasions 3 0.56%

Payment Providers Distribution

VISA leads with 25.7% among AI-verified physical stores (19 stores) , followed by MasterCard (18.9%) and PayPal (14.9%) .

Base: 80 AI-verified physical stores with detectable payment providers (9.0% coverage of all stores). Percentages show share of detected provider instances (stores may use multiple providers).

Detected from checkout/payment scripts and provider tags; off-site/manual payments excluded where undetectable.

Top 10 Payment Providers

VISA 25.7%

19 stores

14 stores

PayPal 14.9%

11 stores

7 stores

6 stores

5 stores

Bolt 2.7%

2 stores

2 stores

2 stores

1 stores

Visual Distribution

Distribution of top 10 xCharts payment providers (November 2025)
Distribution of payment providers in xCharts e-commerce stores
Payment Provider Store Count Market Share
VISA 19 25.68%
MasterCard 14 18.92%
PayPal 11 14.86%
Stripe Connect 7 9.46%
Apple Pay 6 8.11%
BitCoin 5 6.76%
Bolt 2 2.70%
Google Pay 2 2.70%
American Express 2 2.70%
Klarna 1 1.35%
Paddle 1 1.35%
JCB 1 1.35%
PayGate 1 1.35%
Swish 1 1.35%
MTN Mobile Money 1 1.35%

Shipping Carriers Distribution

Почта России leads with 42.2% among AI-verified physical stores (19 stores) , followed by UPS (15.6%) and Ekart (6.7%) .

Base: 45 AI-verified physical stores with detectable shipping carriers (5.1% coverage of all stores). Percentages show share of detected carrier instances (stores may use multiple carriers).

Detected from checkout/shipping pages and shipment widgets; cross-border carriers included where visible.

Top 10 Shipping Carriers

UPS 15.6%

7 stores

Ekart 6.7%

3 stores

2 stores

DHL 4.4%

2 stores

2 stores

DTDC 4.4%

2 stores

GLS 2.2%

1 stores

1 stores

TNT 2.2%

1 stores

Visual Distribution

Distribution of top 10 xCharts shipping carriers (November 2025)
Distribution of shipping carriers in xCharts e-commerce stores
Shipping Carrier Store Count Market Share
Почта России 19 42.22%
UPS 7 15.56%
Ekart 3 6.67%
Delhivery 2 4.44%
DHL 2 4.44%
Boxberry 2 4.44%
DTDC 2 4.44%
GLS 1 2.22%
Royal Mail 1 2.22%
TNT 1 2.22%
Hermes 1 2.22%
DPD 1 2.22%
Osterreichische Post 1 2.22%
Canada Post 1 2.22%
Bluedart 1 2.22%

Store Launch Timeline

Over the past 12 months, 296 new stores were launched in xCharts , with the highest activity in 2025-10 (25 stores) , demonstrating ongoing growth in the e-commerce market.

Last 12 Months

2025-10 8.4%

25 stores launched

2025-09 13.2%

39 stores launched

2025-08 6.4%

19 stores launched

2025-07 9.8%

29 stores launched

2025-06 7.1%

21 stores launched

2025-05 6.1%

18 stores launched

2025-04 10.8%

32 stores launched

2025-03 10.8%

32 stores launched

2025-02 7.1%

21 stores launched

2025-01 6.4%

19 stores launched

2024-12 10.5%

31 stores launched

2024-11 3.4%

10 stores launched

Monthly Trend

Monthly store launches in xCharts (November 2025)
Monthly store launches in xCharts over the past 12 months
Month Stores Launched Percentage
2025-10 25 8.45%
2025-09 39 13.18%
2025-08 19 6.42%
2025-07 29 9.80%
2025-06 21 7.09%
2025-05 18 6.08%
2025-04 32 10.81%
2025-03 32 10.81%
2025-02 21 7.09%
2025-01 19 6.42%
2024-12 31 10.47%
2024-11 10 3.38%

Active Stores by Launch Year

Currently, 725 active stores in xCharts are tracked in our database , with the most stores launched in 2025 (255 stores still active) . This shows the distribution of currently active stores by their original launch year.

Active Stores by Launch Year

2025 35.2%

255 active stores

2024 21.2%

154 active stores

2023 8.8%

64 active stores

2022 5.5%

40 active stores

2021 5.0%

36 active stores

2020 5.2%

38 active stores

2019 2.8%

20 active stores

2018 2.3%

17 active stores

2017 2.3%

17 active stores

2016 1.7%

12 active stores

2015 0.8%

6 active stores

2014 1.1%

8 active stores

2013 1.8%

13 active stores

2012 1.1%

8 active stores

2011 1.5%

11 active stores

Distribution by Launch Year

Active stores in xCharts by original launch year (November 2025)
Active stores in xCharts by launch year
Launch Year Active Stores Percentage
2025 255 35.17%
2024 154 21.24%
2023 64 8.83%
2022 40 5.52%
2021 36 4.97%
2020 38 5.24%
2019 20 2.76%
2018 17 2.34%
2017 17 2.34%
2016 12 1.66%
2015 6 0.83%
2014 8 1.10%
2013 13 1.79%
2012 8 1.10%
2011 11 1.52%
2010 5 0.69%
2009 5 0.69%
2008 1 0.14%
2007 4 0.55%
2006 1 0.14%
2005 1 0.14%
2004 3 0.41%
2002 2 0.28%
2001 2 0.28%
2000 1 0.14%
1998 1 0.14%

Social Media Usage

Instagram leads with 39.9% among stores with at least one detectable social profile (314 stores) , followed by Facebook (21.0%) and WhatsApp (13.3%) .

Base: 446 stores with any detectable social profile (50.2% of all stores). Percentages show share of detected platform instances (stores may use multiple platforms).

Links and embeds detected on public pages; private/hidden profiles not counted.

Top 10 Social Platforms

Instagram 39.9%

314 stores

Facebook 21.0%

165 stores

WhatsApp 13.3%

105 stores

YouTube 7.0%

55 stores

Twitter 6.6%

52 stores

LinkedIn 5.2%

41 stores

X 2.4%

19 stores

Telegram 2.4%

19 stores

Pinterest 1.3%

10 stores

TikTok 0.9%

7 stores

Visual Distribution

Distribution of social media platforms in xCharts (November 2025)
Distribution of social media platforms in xCharts e-commerce stores
Social Platform Store Count Market Share
Instagram 314 39.90%
Facebook 165 20.97%
WhatsApp 105 13.34%
YouTube 55 6.99%
Twitter 52 6.61%
LinkedIn 41 5.21%
X 19 2.41%
Telegram 19 2.41%
Pinterest 10 1.27%
TikTok 7 0.89%

Geographic Distribution

Iran leads with 56.1% (318 AI-verified stores) , followed by Indonesia (12.0%) and Turkey (5.1%) .

Base: 567 AI-verified stores across 20 countries. Percentages show share among AI-verified stores.

Top 10 Countries

Iran 56.1%

318 AI-verified stores

68 AI-verified stores

29 AI-verified stores

28 AI-verified stores

India 3.2%

18 AI-verified stores

17 AI-verified stores

13 AI-verified stores

12 AI-verified stores

7 AI-verified stores

Italy 1.2%

7 AI-verified stores

Visual Distribution

Geographic distribution of stores using xCharts (November 2025)
Geographic distribution of stores using xCharts
Country AI-Verified Store Count Market Share
Iran 318 56.08%
Indonesia 68 11.99%
Turkey 29 5.11%
Russia 28 4.94%
India 18 3.17%
Sweden 17 3.00%
Azerbaijan 13 2.29%
United States 12 2.12%
Greece 7 1.23%
Italy 7 1.23%
Brazil 7 1.23%
Poland 6 1.06%
Ukraine 6 1.06%
South Africa 5 0.88%
South Korea 5 0.88%
Mexico 5 0.88%
Bangladesh 4 0.71%
Spain 4 0.71%
Chile 4 0.71%
Armenia 4 0.71%

Dataset Coverage

Field Rows count Coverage
Website 888.0 100.00%
Emails 360.0 40.54%
Phones 121.0 13.63%
Ecommerce platform 881.0 99.21%
Couriers 45.0 5.07%
Payment Providers 80.0 9.01%
Categories 595.0 67.00%
Social Media 446.0 50.23%

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