wpBakery Technology Adoption in E-commerce
Discover 222.1k verified e-commerce stores using wpBakery. Analyze technology adoption, market trends, integration patterns, and business insights.
Detected across 561.9k domains. 222.1k verified as active stores with physical delivery.
This is a public report preview. Use the catalog, exports or API for account lists. Fields depend on your plan; coverage varies by merchant.
222.1k verified active stores out of 561.9k detected · 39.5% verification rate
E-commerce Platforms Distribution
WooCommerce stores with 98.5% of stores with physical delivery (218,671 stores) , followed by Custom (1.3%) and WooCommerce, Ideasoft (0.0%) .
Base: 222,097 active verified stores, including those without a detected platform. Rankings show leading platform combinations; displayed percentages need not sum to 100%. Digital products, services, and non-transactional sites are excluded. All stores are verified by our proprietary AI model to ensure accurate e-commerce classification.
Top 10 Platforms (Physical Delivery)
218,671 stores
2,964 stores
52 stores
51 stores
49 stores
40 stores
22 stores
20 stores
19 stores
16 stores
Visual Distribution
218,671 stores
2,964 stores
52 stores
51 stores
49 stores
40 stores
22 stores
20 stores
19 stores
16 stores
| Platform | Stores with Physical Delivery | Percentage |
|---|---|---|
| WooCommerce | 218671 | 98.46% |
| Custom | 2964 | 1.33% |
| WooCommerce, Ideasoft | 52 | 0.02% |
| Ideasoft, WooCommerce | 51 | 0.02% |
| Magento, WooCommerce | 49 | 0.02% |
| WooCommerce, Magento | 40 | 0.02% |
| Commerce7 | 22 | 0.01% |
| WooCommerce, RunFree | 20 | 0.01% |
| RunFree, WooCommerce | 19 | 0.01% |
| WooCommerce, GOGOSHOP | 16 | 0.01% |
Show broader dataset (all e-commerce signals)
Websites with E-commerce Signals
WooCommerce holds 98.8% share of detected wpBakery e-commerce signals (555,048) , with Custom at 0.5% and WooCommerce, Ideasoft at 0.0% (June 2026) .
Base: 561,861 domains in this report's signal population, including domains without a detected platform. This is not a store count: it can include redirects and non-transactional sites. Displayed percentages need not sum to 100%.
Top 10 Platforms (All Signals)
555,048 websites
2,964 websites
77 websites
74 websites
289 websites
303 websites
70 websites
38 websites
42 websites
21 websites
Visual Distribution
555,048 websites
2,964 websites
77 websites
74 websites
289 websites
303 websites
70 websites
38 websites
42 websites
21 websites
| Platform | Websites with Signals | Percentage |
|---|---|---|
| WooCommerce | 555048 | 98.79% |
| Custom | 2964 | 0.53% |
| WooCommerce, Ideasoft | 77 | 0.01% |
| Ideasoft, WooCommerce | 74 | 0.01% |
| Magento, WooCommerce | 289 | 0.05% |
| WooCommerce, Magento | 303 | 0.05% |
| Commerce7 | 70 | 0.01% |
| WooCommerce, RunFree | 38 | 0.01% |
| RunFree, WooCommerce | 42 | 0.01% |
| WooCommerce, GOGOSHOP | 21 | 0.00% |
Categories Distribution
Clothing & Accessories stores with 14.3% of all stores (31,767 stores) , followed by Health & Beauty (12.8%) and Food & Beverages (12.4%) .
Base: 222,097 active verified stores, including stores without a detected category. Percentages use this full population, not only the displayed categories.
Top 10 Categories
31,767 stores
28,411 stores
27,498 stores
15,449 stores
13,231 stores
12,478 stores
11,702 stores
10,230 stores
9,258 stores
7,720 stores
Visual Distribution
31,767 stores
28,411 stores
27,498 stores
15,449 stores
13,231 stores
12,478 stores
11,702 stores
10,230 stores
9,258 stores
7,720 stores
| Category | Number of Stores | Percentage |
|---|---|---|
| Clothing & Accessories | 31767 | 14.30% |
| Health & Beauty | 28411 | 12.79% |
| Food & Beverages | 27498 | 12.38% |
| Home & Garden | 15449 | 6.96% |
| Electronics & Technology | 13231 | 5.96% |
| Sporting Goods & Outdoor Gear | 12478 | 5.62% |
| Tools & Hardware | 11702 | 5.27% |
| Business & Industrial | 10230 | 4.61% |
| Arts & Entertainment | 9258 | 4.17% |
| Furniture & Home Decor | 7720 | 3.48% |
Payment Providers Distribution
PayPal accounts for 30.9% of displayed detection occurrences (24,093 occurrences) , followed by Stripe Connect (16.6%) and MasterCard (15.7%) .
Base: 77,883 provider detection occurrences in the displayed ranking, from active stores. One store can contribute multiple occurrences. These percentages are not the share of unique stores or all detections.
Detected from checkout/payment scripts and provider tags; off-site/manual payments excluded where undetectable.
Top 10 Payment Providers
24,093 occurrences
12,890 occurrences
12,211 occurrences
9,303 occurrences
5,837 occurrences
4,184 occurrences
3,337 occurrences
2,566 occurrences
2,080 occurrences
1,382 occurrences
Visual Distribution
24,093 occurrences
12,890 occurrences
12,211 occurrences
9,303 occurrences
5,837 occurrences
4,184 occurrences
3,337 occurrences
2,566 occurrences
2,080 occurrences
1,382 occurrences
| Payment Provider | Detection Occurrences | Share of Displayed Occurrences |
|---|---|---|
| PayPal | 24093 | 30.93% |
| Stripe Connect | 12890 | 16.55% |
| MasterCard | 12211 | 15.68% |
| American Express | 9303 | 11.94% |
| VISA | 5837 | 7.49% |
| Klarna | 4184 | 5.37% |
| Apple Pay | 3337 | 4.28% |
| Google Pay | 2566 | 3.29% |
| Bolt | 2080 | 2.67% |
| Przelewy24 | 1382 | 1.77% |
Shipping Carriers Distribution
UPS accounts for 22.3% of displayed detection occurrences (9,835 occurrences) , followed by DHL (21.2%) and FedEx (11.5%) .
Base: 44,197 carrier detection occurrences in the displayed ranking, from active stores. One store can contribute multiple occurrences. These percentages are not the share of unique stores or all detections.
Detected from checkout/shipping pages and shipment widgets; cross-border carriers included where visible.
Top 10 Shipping Carriers
Visual Distribution
9,835 occurrences
9,358 occurrences
5,086 occurrences
4,724 occurrences
4,495 occurrences
3,619 occurrences
1,968 occurrences
1,809 occurrences
1,708 occurrences
1,595 occurrences
| Shipping Carrier | Detection Occurrences | Share of Displayed Occurrences |
|---|---|---|
| UPS | 9835 | 22.25% |
| DHL | 9358 | 21.17% |
| FedEx | 5086 | 11.51% |
| DPD | 4724 | 10.69% |
| USPS | 4495 | 10.17% |
| GLS | 3619 | 8.19% |
| Royal Mail | 1968 | 4.45% |
| InPost | 1809 | 4.09% |
| TNT | 1708 | 3.86% |
| PostNL | 1595 | 3.61% |
Store Launch Timeline
Over the past 12 months, 26,850 new stores were launched in wpBakery , with the highest activity in 2026-05 (2,309 stores) , demonstrating ongoing growth in the e-commerce market.
Last 12 Months
2,309 stores launched
2,463 stores launched
2,359 stores launched
1,785 stores launched
2,464 stores launched
2,605 stores launched
2,346 stores launched
2,317 stores launched
2,466 stores launched
2,174 stores launched
2,483 stores launched
1,079 stores launched
Monthly Trend
8.6% of last 12 months
9.2% of last 12 months
8.8% of last 12 months
6.6% of last 12 months
9.2% of last 12 months
9.7% of last 12 months
8.7% of last 12 months
8.6% of last 12 months
9.2% of last 12 months
8.1% of last 12 months
9.2% of last 12 months
4.0% of last 12 months
| Month | Stores Launched | Percentage |
|---|---|---|
| 2026-05 | 2309 | 8.60% |
| 2026-04 | 2463 | 9.17% |
| 2026-03 | 2359 | 8.79% |
| 2026-02 | 1785 | 6.65% |
| 2026-01 | 2464 | 9.18% |
| 2025-12 | 2605 | 9.70% |
| 2025-11 | 2346 | 8.74% |
| 2025-10 | 2317 | 8.63% |
| 2025-09 | 2466 | 9.18% |
| 2025-08 | 2174 | 8.10% |
| 2025-07 | 2483 | 9.25% |
| 2025-06 | 1079 | 4.02% |
Active Stores by Launch Year
Currently, 221,676 active stores in wpBakery are tracked in our database , with the most stores launched in 2026 (11,568 stores still active) . This shows the distribution of currently active stores by their original launch year.
Active Stores by Launch Year
11,568 active stores
23,770 active stores
16,235 active stores
13,951 active stores
13,911 active stores
18,342 active stores
21,191 active stores
14,894 active stores
15,266 active stores
11,786 active stores
6,902 active stores
5,676 active stores
5,750 active stores
7,108 active stores
4,473 active stores
Distribution by Launch Year
5.2% of tracked active stores
10.7% of tracked active stores
7.3% of tracked active stores
6.3% of tracked active stores
6.3% of tracked active stores
8.3% of tracked active stores
9.6% of tracked active stores
6.7% of tracked active stores
6.9% of tracked active stores
5.3% of tracked active stores
3.1% of tracked active stores
2.6% of tracked active stores
2.6% of tracked active stores
3.2% of tracked active stores
2.0% of tracked active stores
| Launch Year | Active Stores | Percentage |
|---|---|---|
| 2026 | 11568 | 5.22% |
| 2025 | 23770 | 10.72% |
| 2024 | 16235 | 7.32% |
| 2023 | 13951 | 6.29% |
| 2022 | 13911 | 6.28% |
| 2021 | 18342 | 8.27% |
| 2020 | 21191 | 9.56% |
| 2019 | 14894 | 6.72% |
| 2018 | 15266 | 6.89% |
| 2017 | 11786 | 5.32% |
| 2016 | 6902 | 3.11% |
| 2015 | 5676 | 2.56% |
| 2014 | 5750 | 2.59% |
| 2013 | 7108 | 3.21% |
| 2012 | 4473 | 2.02% |
Geographic Distribution
United States stores with 12.0% (26,687 active verified stores) , followed by Italy (5.8%) and United Kingdom (4.4%) .
Base: 222,097 active verified stores, including stores with unknown country. Percentages use the full population, not only the displayed countries.
Top 10 Countries
26,687 active verified stores
12,968 active verified stores
9,789 active verified stores
9,528 active verified stores
8,996 active verified stores
7,286 active verified stores
7,251 active verified stores
6,888 active verified stores
6,875 active verified stores
6,747 active verified stores
Visual Distribution
26,687 active verified stores
12,968 active verified stores
9,789 active verified stores
9,528 active verified stores
8,996 active verified stores
7,286 active verified stores
7,251 active verified stores
6,888 active verified stores
6,875 active verified stores
6,747 active verified stores
| Country | AI-Verified Store Count | Market Share |
|---|---|---|
| United States | 26687 | 12.02% |
| Italy | 12968 | 5.84% |
| United Kingdom | 9789 | 4.41% |
| Spain | 9528 | 4.29% |
| India | 8996 | 4.05% |
| France | 7286 | 3.28% |
| Germany | 7251 | 3.26% |
| Netherlands | 6888 | 3.10% |
| Greece | 6875 | 3.10% |
| Russia | 6747 | 3.04% |
Featured Stores
A selection of notable and recently launched stores in this segment.
Notable Stores
A sample of well-known stores in this segment tracked by ShopRank.
WooCommerce - Pets & Pet Supplies
Custom
Custom
WooCommerce - Electronics & Technology
WooCommerce - Electronics & Technology
New Stores
Recently launched stores detected by ShopRank in the last full month.
WooCommerce - Electronics & Technology
WooCommerce - Clothing & Accessories
WooCommerce
WooCommerce - Tools & Hardware
WooCommerce
Data Coverage
Coverage among all domains with this detected signal, including non-active profiles; not just active stores.
| Field | Rows count | Coverage |
|---|---|---|
| Website | 561.9k | 100.00% |
| Emails | 387.7k | 69.01% |
| Phones | 310.1k | 55.20% |
| Ecommerce platform | 560.7k | 99.80% |
| Couriers | 61k | 10.85% |
| Payment Providers | 86.3k | 15.35% |
| Categories | 222.8k | 39.65% |
| Social Media | 395.5k | 70.38% |
Coverage reflects detectability from public website analysis. Payment providers and shipping carriers are identified from checkout pages and shipping widgets. Stores using off-site payment flows or custom shipping integrations may not be detected. Actual adoption rates are higher than shown.
Market Intelligence
On-demand market analysis
Self-service access to market data and insights
- Search and segment stores by any criteria
- API integration for automated workflows
- Periodic index updates
- Market sizing and segmentation
Strategic Intelligence
Custom research and competitive analysis
Tailored intelligence for strategic decisions
- Custom market reports and analysis
- Competitive landscape monitoring
- Direct support from the founder
- Flexible licensing and enterprise pricing
Market Intelligence
Understand the wpBakery e-commerce landscape:
Analyze 222.1k verified e-commerce stores on wpBakery - technology adoption, market share, competitive positioning.
- Track Competitive Shifts
-
Monitor platform migrations, technology adoption, and market share changes across wpBakery e-commerce.
- Size Your Addressable Market
-
Segment stores by country, platform, category, PSP, carrier, technology, and merchant-size signals to quantify your market opportunity.
- Monitor Adoption Trends
-
Identify which payment providers, shipping carriers, and platforms are gaining or losing traction.
Data Access
- Interactive search and filtering via web app
- REST API for programmatic access and automation
- Index updates; historical datasets by agreement
Use Cases
- Competitive intelligence and market sizing
- Technology adoption and platform migration analysis
- Sales prospecting and account-based targeting
- Investment research and due diligence
Frequently Asked Questions
- What data is included in the wpBakery e-commerce intelligence?
-
We track 222.1k verified wpBakery e-commerce stores whose profiles can include: e-commerce platform, product counts, categories, payment providers, shipping carriers, technology stack, merchant-size signals, and available business contact fields.
- How is the data collected and how often is it updated?
-
We rebuild the searchable index typically every 2–4 weeks. Observation dates vary by source and field; a rebuild does not mean every website was observed again. This public report has its own publication date and may use an older snapshot than the live catalog. Coverage varies by field and market. A missing payment or carrier signal means we did not detect it, not that the merchant does not use it.
- How do I access the data?
-
Self-service plans give you instant access through our web app and REST API. You can search, filter, and segment stores interactively or integrate programmatically into your workflows. View plans →
- Can I filter by specific segments?
-
Yes. You can segment by country, platform, product category, payment provider, shipping carrier, technology stack, store age, cross-border signals, and merchant-size bands. Some advanced signals are plan-gated, and the same field contract is used by the web app, exports, and API.
- Do you offer enterprise or custom licensing?
-
Yes. For large-scale data needs, custom market reports, or dedicated support, contact us to discuss enterprise pricing.
Social Media Usage
Facebook accounts for 31.1% of displayed detection occurrences (137,334 occurrences) , followed by Instagram (27.0%) and Twitter (8.9%) .
Base: 442,200 social-platform detection occurrences in the displayed ranking, from active stores. One store can contribute multiple occurrences. These percentages are not the share of unique stores or all detections.
Links and embeds detected on public pages; private/hidden profiles not counted.
Top 10 Social Platforms
137,334 occurrences
119,278 occurrences
39,418 occurrences
33,880 occurrences
32,955 occurrences
30,646 occurrences
18,175 occurrences
16,350 occurrences
12,683 occurrences
1,481 occurrences
Visual Distribution
137,334 occurrences
119,278 occurrences
39,418 occurrences
33,880 occurrences
32,955 occurrences
30,646 occurrences
18,175 occurrences
16,350 occurrences
12,683 occurrences
1,481 occurrences