WP Portfolio Technology Adoption in E-commerce
Discover 782 verified e-commerce stores using WP Portfolio. Analyze technology adoption, market trends, integration patterns, and business insights.
Detected across 2.1k domains. 782 verified as active stores with physical delivery.
This is a public report preview. Use the catalog, exports or API for account lists. Fields depend on your plan; coverage varies by merchant.
782 verified active stores out of 2.1k detected · 36.5% verification rate
E-commerce Platforms Distribution
WooCommerce stores with 97.4% of stores with physical delivery (762 stores) , followed by Custom (2.6%) and QDM (0.0%) .
Base: 782 active verified stores, including those without a detected platform. Rankings show leading platform combinations; displayed percentages need not sum to 100%. Digital products, services, and non-transactional sites are excluded. All stores are verified by our proprietary AI model to ensure accurate e-commerce classification.
Top 10 Platforms (Physical Delivery)
762 stores
20 stores
0 stores
0 stores
0 stores
0 stores
Visual Distribution
762 stores
20 stores
0 stores
0 stores
0 stores
0 stores
| Platform | Stores with Physical Delivery | Percentage |
|---|---|---|
| WooCommerce | 762 | 97.44% |
| Custom | 20 | 2.56% |
| QDM | 0 | 0.00% |
| Cafe24 | 0 | 0.00% |
| Magento | 0 | 0.00% |
| Cafe24, WooCommerce | 0 | 0.00% |
Show broader dataset (all e-commerce signals)
Websites with E-commerce Signals
WooCommerce holds 98.2% share of detected WP Portfolio e-commerce signals (2,106) , with Custom at 0.9% and QDM at 0.0% (June 2026) .
Base: 2,144 domains in this report's signal population, including domains without a detected platform. This is not a store count: it can include redirects and non-transactional sites. Displayed percentages need not sum to 100%.
Top 10 Platforms (All Signals)
2,106 websites
20 websites
1 websites
8 websites
1 websites
1 websites
Visual Distribution
2,106 websites
20 websites
1 websites
8 websites
1 websites
1 websites
| Platform | Websites with Signals | Percentage |
|---|---|---|
| WooCommerce | 2106 | 98.23% |
| Custom | 20 | 0.93% |
| QDM | 1 | 0.05% |
| Cafe24 | 8 | 0.37% |
| Magento | 1 | 0.05% |
| Cafe24, WooCommerce | 1 | 0.05% |
Categories Distribution
Food & Beverages stores with 19.1% of all stores (149 stores) , followed by Health & Beauty (12.1%) and Clothing & Accessories (11.3%) .
Base: 782 active verified stores, including stores without a detected category. Percentages use this full population, not only the displayed categories.
Top 10 Categories
149 stores
95 stores
88 stores
46 stores
43 stores
42 stores
41 stores
36 stores
31 stores
26 stores
Visual Distribution
149 stores
95 stores
88 stores
46 stores
43 stores
42 stores
41 stores
36 stores
31 stores
26 stores
| Category | Number of Stores | Percentage |
|---|---|---|
| Food & Beverages | 149 | 19.05% |
| Health & Beauty | 95 | 12.15% |
| Clothing & Accessories | 88 | 11.25% |
| Business & Industrial | 46 | 5.88% |
| Jewelry & Watches | 43 | 5.50% |
| Sporting Goods & Outdoor Gear | 42 | 5.37% |
| Electronics & Technology | 41 | 5.24% |
| Home & Garden | 36 | 4.60% |
| Arts & Entertainment | 31 | 3.96% |
| Gifts & Special Occasions | 26 | 3.32% |
Payment Providers Distribution
PayPal accounts for 29.6% of displayed detection occurrences (72 occurrences) , followed by Stripe Connect (16.0%) and American Express (12.3%) .
Base: 243 provider detection occurrences in the displayed ranking, from active stores. One store can contribute multiple occurrences. These percentages are not the share of unique stores or all detections.
Detected from checkout/payment scripts and provider tags; off-site/manual payments excluded where undetectable.
Top 10 Payment Providers
72 occurrences
39 occurrences
30 occurrences
22 occurrences
21 occurrences
19 occurrences
16 occurrences
8 occurrences
8 occurrences
8 occurrences
Visual Distribution
72 occurrences
39 occurrences
30 occurrences
22 occurrences
21 occurrences
19 occurrences
16 occurrences
8 occurrences
8 occurrences
8 occurrences
| Payment Provider | Detection Occurrences | Share of Displayed Occurrences |
|---|---|---|
| PayPal | 72 | 29.63% |
| Stripe Connect | 39 | 16.05% |
| American Express | 30 | 12.35% |
| Google Pay | 22 | 9.05% |
| MasterCard | 21 | 8.64% |
| Apple Pay | 19 | 7.82% |
| VISA | 16 | 6.58% |
| BitCoin | 8 | 3.29% |
| Bancontact | 8 | 3.29% |
| Klarna | 8 | 3.29% |
Shipping Carriers Distribution
DHL accounts for 22.8% of displayed detection occurrences (29 occurrences) , followed by UPS (20.5%) and FedEx (18.1%) .
Base: 127 carrier detection occurrences in the displayed ranking, from active stores. One store can contribute multiple occurrences. These percentages are not the share of unique stores or all detections.
Detected from checkout/shipping pages and shipment widgets; cross-border carriers included where visible.
Top 10 Shipping Carriers
Visual Distribution
29 occurrences
26 occurrences
23 occurrences
14 occurrences
11 occurrences
6 occurrences
6 occurrences
5 occurrences
4 occurrences
3 occurrences
| Shipping Carrier | Detection Occurrences | Share of Displayed Occurrences |
|---|---|---|
| DHL | 29 | 22.83% |
| UPS | 26 | 20.47% |
| FedEx | 23 | 18.11% |
| DPD | 14 | 11.02% |
| USPS | 11 | 8.66% |
| TNT | 6 | 4.72% |
| GLS | 6 | 4.72% |
| Omniva | 5 | 3.94% |
| Correos | 4 | 3.15% |
| Hermes | 3 | 2.36% |
Store Launch Timeline
Over the past 12 months, 206 new stores were launched in WP Portfolio , with the highest activity in 2026-05 (14 stores) , demonstrating ongoing growth in the e-commerce market.
Last 12 Months
14 stores launched
10 stores launched
59 stores launched
8 stores launched
12 stores launched
15 stores launched
13 stores launched
11 stores launched
17 stores launched
23 stores launched
20 stores launched
4 stores launched
Monthly Trend
6.8% of last 12 months
4.9% of last 12 months
28.6% of last 12 months
3.9% of last 12 months
5.8% of last 12 months
7.3% of last 12 months
6.3% of last 12 months
5.3% of last 12 months
8.3% of last 12 months
11.2% of last 12 months
9.7% of last 12 months
1.9% of last 12 months
| Month | Stores Launched | Percentage |
|---|---|---|
| 2026-05 | 14 | 6.80% |
| 2026-04 | 10 | 4.85% |
| 2026-03 | 59 | 28.64% |
| 2026-02 | 8 | 3.88% |
| 2026-01 | 12 | 5.83% |
| 2025-12 | 15 | 7.28% |
| 2025-11 | 13 | 6.31% |
| 2025-10 | 11 | 5.34% |
| 2025-09 | 17 | 8.25% |
| 2025-08 | 23 | 11.17% |
| 2025-07 | 20 | 9.71% |
| 2025-06 | 4 | 1.94% |
Active Stores by Launch Year
Currently, 782 active stores in WP Portfolio are tracked in our database , with the most stores launched in 2026 (104 stores still active) . This shows the distribution of currently active stores by their original launch year.
Active Stores by Launch Year
104 active stores
160 active stores
74 active stores
76 active stores
57 active stores
54 active stores
44 active stores
30 active stores
31 active stores
21 active stores
9 active stores
12 active stores
5 active stores
15 active stores
12 active stores
Distribution by Launch Year
13.3% of tracked active stores
20.5% of tracked active stores
9.5% of tracked active stores
9.7% of tracked active stores
7.3% of tracked active stores
6.9% of tracked active stores
5.6% of tracked active stores
3.8% of tracked active stores
4.0% of tracked active stores
2.7% of tracked active stores
1.2% of tracked active stores
1.5% of tracked active stores
0.6% of tracked active stores
1.9% of tracked active stores
1.5% of tracked active stores
| Launch Year | Active Stores | Percentage |
|---|---|---|
| 2026 | 104 | 13.30% |
| 2025 | 160 | 20.46% |
| 2024 | 74 | 9.46% |
| 2023 | 76 | 9.72% |
| 2022 | 57 | 7.29% |
| 2021 | 54 | 6.91% |
| 2020 | 44 | 5.63% |
| 2019 | 30 | 3.84% |
| 2018 | 31 | 3.96% |
| 2017 | 21 | 2.69% |
| 2016 | 9 | 1.15% |
| 2015 | 12 | 1.53% |
| 2014 | 5 | 0.64% |
| 2013 | 15 | 1.92% |
| 2012 | 12 | 1.53% |
Geographic Distribution
United States stores with 17.6% (138 active verified stores) , followed by Japan (6.9%) and China (6.5%) .
Base: 782 active verified stores, including stores with unknown country. Percentages use the full population, not only the displayed countries.
Top 10 Countries
138 active verified stores
54 active verified stores
51 active verified stores
40 active verified stores
24 active verified stores
23 active verified stores
21 active verified stores
21 active verified stores
20 active verified stores
18 active verified stores
Visual Distribution
138 active verified stores
54 active verified stores
51 active verified stores
40 active verified stores
24 active verified stores
23 active verified stores
21 active verified stores
21 active verified stores
20 active verified stores
18 active verified stores
| Country | AI-Verified Store Count | Market Share |
|---|---|---|
| United States | 138 | 17.65% |
| Japan | 54 | 6.91% |
| China | 51 | 6.52% |
| Germany | 40 | 5.12% |
| Spain | 24 | 3.07% |
| India | 23 | 2.94% |
| Brazil | 21 | 2.69% |
| Canada | 21 | 2.69% |
| United Kingdom | 20 | 2.56% |
| Taiwan | 18 | 2.30% |
Featured Stores
A selection of notable and recently launched stores in this segment.
Notable Stores
A sample of well-known stores in this segment tracked by ShopRank.
Custom - Clothing & Accessories
WooCommerce - Health & Beauty
WooCommerce - Toys & Games
WooCommerce - Health & Beauty
Custom
New Stores
Recently launched stores detected by ShopRank in the last full month.
WooCommerce - Food & Beverages
WooCommerce - Health & Beauty
WooCommerce - Food & Beverages
WooCommerce - Health & Beauty
WooCommerce - Food & Beverages
Data Coverage
Coverage among all domains with this detected signal, including non-active profiles; not just active stores.
| Field | Rows count | Coverage |
|---|---|---|
| Website | 2.1k | 100.00% |
| Emails | 1.2k | 53.82% |
| Phones | 841 | 39.23% |
| Ecommerce platform | 2.1k | 99.67% |
| Couriers | 149 | 6.95% |
| Payment Providers | 287 | 13.39% |
| Categories | 774 | 36.10% |
| Social Media | 1.3k | 58.82% |
Coverage reflects detectability from public website analysis. Payment providers and shipping carriers are identified from checkout pages and shipping widgets. Stores using off-site payment flows or custom shipping integrations may not be detected. Actual adoption rates are higher than shown.
Market Intelligence
On-demand market analysis
Self-service access to market data and insights
- Search and segment stores by any criteria
- API integration for automated workflows
- Periodic index updates
- Market sizing and segmentation
Strategic Intelligence
Custom research and competitive analysis
Tailored intelligence for strategic decisions
- Custom market reports and analysis
- Competitive landscape monitoring
- Direct support from the founder
- Flexible licensing and enterprise pricing
Market Intelligence
Understand the WP Portfolio e-commerce landscape:
Analyze 782 verified e-commerce stores on WP Portfolio - technology adoption, market share, competitive positioning.
- Track Competitive Shifts
-
Monitor platform migrations, technology adoption, and market share changes across WP Portfolio e-commerce.
- Size Your Addressable Market
-
Segment stores by country, platform, category, PSP, carrier, technology, and merchant-size signals to quantify your market opportunity.
- Monitor Adoption Trends
-
Identify which payment providers, shipping carriers, and platforms are gaining or losing traction.
Data Access
- Interactive search and filtering via web app
- REST API for programmatic access and automation
- Index updates; historical datasets by agreement
Use Cases
- Competitive intelligence and market sizing
- Technology adoption and platform migration analysis
- Sales prospecting and account-based targeting
- Investment research and due diligence
Frequently Asked Questions
- What data is included in the WP Portfolio e-commerce intelligence?
-
We track 782 verified WP Portfolio e-commerce stores whose profiles can include: e-commerce platform, product counts, categories, payment providers, shipping carriers, technology stack, merchant-size signals, and available business contact fields.
- How is the data collected and how often is it updated?
-
We rebuild the searchable index typically every 2–4 weeks. Observation dates vary by source and field; a rebuild does not mean every website was observed again. This public report has its own publication date and may use an older snapshot than the live catalog. Coverage varies by field and market. A missing payment or carrier signal means we did not detect it, not that the merchant does not use it.
- How do I access the data?
-
Self-service plans give you instant access through our web app and REST API. You can search, filter, and segment stores interactively or integrate programmatically into your workflows. View plans →
- Can I filter by specific segments?
-
Yes. You can segment by country, platform, product category, payment provider, shipping carrier, technology stack, store age, cross-border signals, and merchant-size bands. Some advanced signals are plan-gated, and the same field contract is used by the web app, exports, and API.
- Do you offer enterprise or custom licensing?
-
Yes. For large-scale data needs, custom market reports, or dedicated support, contact us to discuss enterprise pricing.
Social Media Usage
Facebook accounts for 31.1% of displayed detection occurrences (288 occurrences) , followed by Instagram (29.6%) and YouTube (10.6%) .
Base: 925 social-platform detection occurrences in the displayed ranking, from active stores. One store can contribute multiple occurrences. These percentages are not the share of unique stores or all detections.
Links and embeds detected on public pages; private/hidden profiles not counted.
Top 10 Social Platforms
288 occurrences
274 occurrences
98 occurrences
62 occurrences
56 occurrences
42 occurrences
39 occurrences
34 occurrences
30 occurrences
2 occurrences
Visual Distribution
288 occurrences
274 occurrences
98 occurrences
62 occurrences
56 occurrences
42 occurrences
39 occurrences
34 occurrences
30 occurrences
2 occurrences