WP-Optimize Technology Adoption in E-commerce
Discover 33.1k verified e-commerce stores using WP-Optimize. Analyze technology adoption, market trends, integration patterns, and business insights.
Detected across 72.4k domains. 33.1k verified as active stores with physical delivery.
This is a public report preview. Use the catalog, exports or API for account lists. Fields depend on your plan; coverage varies by merchant.
33.1k verified active stores out of 72.4k detected · 45.7% verification rate
E-commerce Platforms Distribution
WooCommerce stores with 97.3% of stores with physical delivery (32,160 stores) , followed by Custom (2.5%) and Welcart (0.0%) .
Base: 33,058 active verified stores, including those without a detected platform. Rankings show leading platform combinations; displayed percentages need not sum to 100%. Digital products, services, and non-transactional sites are excluded. All stores are verified by our proprietary AI model to ensure accurate e-commerce classification.
Top 10 Platforms (Physical Delivery)
32,160 stores
832 stores
16 stores
6 stores
5 stores
5 stores
3 stores
3 stores
2 stores
2 stores
Visual Distribution
32,160 stores
832 stores
16 stores
6 stores
5 stores
5 stores
3 stores
3 stores
2 stores
2 stores
| Platform | Stores with Physical Delivery | Percentage |
|---|---|---|
| WooCommerce | 32160 | 97.28% |
| Custom | 832 | 2.52% |
| Welcart | 16 | 0.05% |
| FreshStore, WooCommerce | 6 | 0.02% |
| Activ8 Commerce | 5 | 0.02% |
| WooCommerce, FreshStore | 5 | 0.02% |
| WooCommerce, Magento | 3 | 0.01% |
| Commerce7 | 3 | 0.01% |
| Ideasoft, WooCommerce | 2 | 0.01% |
| Cafe24 | 2 | 0.01% |
Show broader dataset (all e-commerce signals)
Websites with E-commerce Signals
WooCommerce holds 97.9% share of detected WP-Optimize e-commerce signals (70,839) , with Custom at 1.1% and Welcart at 0.0% (June 2026) .
Base: 72,395 domains in this report's signal population, including domains without a detected platform. This is not a store count: it can include redirects and non-transactional sites. Displayed percentages need not sum to 100%.
Top 10 Platforms (All Signals)
70,839 websites
832 websites
21 websites
7 websites
5 websites
5 websites
11 websites
12 websites
3 websites
84 websites
Visual Distribution
70,839 websites
832 websites
21 websites
7 websites
5 websites
5 websites
11 websites
12 websites
3 websites
84 websites
| Platform | Websites with Signals | Percentage |
|---|---|---|
| WooCommerce | 70839 | 97.85% |
| Custom | 832 | 1.15% |
| Welcart | 21 | 0.03% |
| FreshStore, WooCommerce | 7 | 0.01% |
| Activ8 Commerce | 5 | 0.01% |
| WooCommerce, FreshStore | 5 | 0.01% |
| WooCommerce, Magento | 11 | 0.02% |
| Commerce7 | 12 | 0.02% |
| Ideasoft, WooCommerce | 3 | 0.00% |
| Cafe24 | 84 | 0.12% |
Categories Distribution
Health & Beauty stores with 13.1% of all stores (4,322 stores) , followed by Food & Beverages (12.4%) and Clothing & Accessories (11.4%) .
Base: 33,058 active verified stores, including stores without a detected category. Percentages use this full population, not only the displayed categories.
Top 10 Categories
4,322 stores
4,084 stores
3,783 stores
2,311 stores
1,977 stores
1,869 stores
1,725 stores
1,624 stores
1,605 stores
1,243 stores
Visual Distribution
4,322 stores
4,084 stores
3,783 stores
2,311 stores
1,977 stores
1,869 stores
1,725 stores
1,624 stores
1,605 stores
1,243 stores
| Category | Number of Stores | Percentage |
|---|---|---|
| Health & Beauty | 4322 | 13.07% |
| Food & Beverages | 4084 | 12.35% |
| Clothing & Accessories | 3783 | 11.44% |
| Home & Garden | 2311 | 6.99% |
| Arts & Entertainment | 1977 | 5.98% |
| Sporting Goods & Outdoor Gear | 1869 | 5.65% |
| Tools & Hardware | 1725 | 5.22% |
| Electronics & Technology | 1624 | 4.91% |
| Business & Industrial | 1605 | 4.86% |
| Gifts & Special Occasions | 1243 | 3.76% |
Payment Providers Distribution
PayPal accounts for 31.9% of displayed detection occurrences (5,206 occurrences) , followed by MasterCard (14.4%) and Stripe Connect (14.1%) .
Base: 16,296 provider detection occurrences in the displayed ranking, from active stores. One store can contribute multiple occurrences. These percentages are not the share of unique stores or all detections.
Detected from checkout/payment scripts and provider tags; off-site/manual payments excluded where undetectable.
Top 10 Payment Providers
5,206 occurrences
2,344 occurrences
2,295 occurrences
1,505 occurrences
1,351 occurrences
1,088 occurrences
880 occurrences
876 occurrences
389 occurrences
362 occurrences
Visual Distribution
5,206 occurrences
2,344 occurrences
2,295 occurrences
1,505 occurrences
1,351 occurrences
1,088 occurrences
880 occurrences
876 occurrences
389 occurrences
362 occurrences
| Payment Provider | Detection Occurrences | Share of Displayed Occurrences |
|---|---|---|
| PayPal | 5206 | 31.95% |
| MasterCard | 2344 | 14.38% |
| Stripe Connect | 2295 | 14.08% |
| American Express | 1505 | 9.24% |
| Klarna | 1351 | 8.29% |
| Apple Pay | 1088 | 6.68% |
| VISA | 880 | 5.40% |
| Google Pay | 876 | 5.38% |
| Bancontact | 389 | 2.39% |
| SEPA | 362 | 2.22% |
Shipping Carriers Distribution
DHL accounts for 25.4% of displayed detection occurrences (2,020 occurrences) , followed by UPS (17.0%) and DPD (11.1%) .
Base: 7,965 carrier detection occurrences in the displayed ranking, from active stores. One store can contribute multiple occurrences. These percentages are not the share of unique stores or all detections.
Detected from checkout/shipping pages and shipment widgets; cross-border carriers included where visible.
Top 10 Shipping Carriers
Visual Distribution
2,020 occurrences
1,357 occurrences
886 occurrences
787 occurrences
727 occurrences
617 occurrences
491 occurrences
404 occurrences
351 occurrences
325 occurrences
| Shipping Carrier | Detection Occurrences | Share of Displayed Occurrences |
|---|---|---|
| DHL | 2020 | 25.36% |
| UPS | 1357 | 17.04% |
| DPD | 886 | 11.12% |
| USPS | 787 | 9.88% |
| FedEx | 727 | 9.13% |
| GLS | 617 | 7.75% |
| Colissimo | 491 | 6.16% |
| PostNL | 404 | 5.07% |
| Royal Mail | 351 | 4.41% |
| La Poste | 325 | 4.08% |
Store Launch Timeline
Over the past 12 months, 3,427 new stores were launched in WP-Optimize , with the highest activity in 2026-05 (234 stores) , demonstrating ongoing growth in the e-commerce market.
Last 12 Months
234 stores launched
355 stores launched
260 stores launched
245 stores launched
314 stores launched
279 stores launched
314 stores launched
327 stores launched
302 stores launched
337 stores launched
328 stores launched
132 stores launched
Monthly Trend
6.8% of last 12 months
10.4% of last 12 months
7.6% of last 12 months
7.1% of last 12 months
9.2% of last 12 months
8.1% of last 12 months
9.2% of last 12 months
9.5% of last 12 months
8.8% of last 12 months
9.8% of last 12 months
9.6% of last 12 months
3.9% of last 12 months
| Month | Stores Launched | Percentage |
|---|---|---|
| 2026-05 | 234 | 6.83% |
| 2026-04 | 355 | 10.36% |
| 2026-03 | 260 | 7.59% |
| 2026-02 | 245 | 7.15% |
| 2026-01 | 314 | 9.16% |
| 2025-12 | 279 | 8.14% |
| 2025-11 | 314 | 9.16% |
| 2025-10 | 327 | 9.54% |
| 2025-09 | 302 | 8.81% |
| 2025-08 | 337 | 9.83% |
| 2025-07 | 328 | 9.57% |
| 2025-06 | 132 | 3.85% |
Active Stores by Launch Year
Currently, 33,009 active stores in WP-Optimize are tracked in our database , with the most stores launched in 2026 (1,419 stores still active) . This shows the distribution of currently active stores by their original launch year.
Active Stores by Launch Year
1,419 active stores
3,608 active stores
3,204 active stores
2,756 active stores
2,422 active stores
2,907 active stores
2,785 active stores
1,811 active stores
1,867 active stores
1,673 active stores
877 active stores
739 active stores
774 active stores
1,034 active stores
613 active stores
Distribution by Launch Year
4.3% of tracked active stores
10.9% of tracked active stores
9.7% of tracked active stores
8.3% of tracked active stores
7.3% of tracked active stores
8.8% of tracked active stores
8.4% of tracked active stores
5.5% of tracked active stores
5.7% of tracked active stores
5.1% of tracked active stores
2.7% of tracked active stores
2.2% of tracked active stores
2.3% of tracked active stores
3.1% of tracked active stores
1.9% of tracked active stores
| Launch Year | Active Stores | Percentage |
|---|---|---|
| 2026 | 1419 | 4.30% |
| 2025 | 3608 | 10.93% |
| 2024 | 3204 | 9.71% |
| 2023 | 2756 | 8.35% |
| 2022 | 2422 | 7.34% |
| 2021 | 2907 | 8.81% |
| 2020 | 2785 | 8.44% |
| 2019 | 1811 | 5.49% |
| 2018 | 1867 | 5.66% |
| 2017 | 1673 | 5.07% |
| 2016 | 877 | 2.66% |
| 2015 | 739 | 2.24% |
| 2014 | 774 | 2.34% |
| 2013 | 1034 | 3.13% |
| 2012 | 613 | 1.86% |
Geographic Distribution
United States stores with 10.9% (3,613 active verified stores) , followed by Germany (7.8%) and France (6.0%) .
Base: 33,058 active verified stores, including stores with unknown country. Percentages use the full population, not only the displayed countries.
Top 10 Countries
3,613 active verified stores
2,595 active verified stores
1,974 active verified stores
1,668 active verified stores
1,400 active verified stores
1,329 active verified stores
1,290 active verified stores
1,262 active verified stores
1,200 active verified stores
839 active verified stores
Visual Distribution
3,613 active verified stores
2,595 active verified stores
1,974 active verified stores
1,668 active verified stores
1,400 active verified stores
1,329 active verified stores
1,290 active verified stores
1,262 active verified stores
1,200 active verified stores
839 active verified stores
| Country | AI-Verified Store Count | Market Share |
|---|---|---|
| United States | 3613 | 10.93% |
| Germany | 2595 | 7.85% |
| France | 1974 | 5.97% |
| India | 1668 | 5.05% |
| Spain | 1400 | 4.23% |
| United Kingdom | 1329 | 4.02% |
| Netherlands | 1290 | 3.90% |
| Italy | 1262 | 3.82% |
| Russia | 1200 | 3.63% |
| South Africa | 839 | 2.54% |
Featured Stores
A selection of notable and recently launched stores in this segment.
Notable Stores
A sample of well-known stores in this segment tracked by ShopRank.
Custom - Furniture & Home Decor
WooCommerce
Custom - Toys & Games
WooCommerce - Toys & Games
WooCommerce - Health & Beauty
New Stores
Recently launched stores detected by ShopRank in the last full month.
WooCommerce - Clothing & Accessories
WooCommerce - Home & Garden
WooCommerce - Sporting Goods & Outdoor Gear
WooCommerce - Health & Beauty
WooCommerce - Food & Beverages
Data Coverage
Coverage among all domains with this detected signal, including non-active profiles; not just active stores.
| Field | Rows count | Coverage |
|---|---|---|
| Website | 72.4k | 100.00% |
| Emails | 48.8k | 67.39% |
| Phones | 40k | 55.21% |
| Ecommerce platform | 72k | 99.48% |
| Couriers | 10.6k | 14.62% |
| Payment Providers | 15.7k | 21.68% |
| Categories | 33.1k | 45.71% |
| Social Media | 53k | 73.24% |
Coverage reflects detectability from public website analysis. Payment providers and shipping carriers are identified from checkout pages and shipping widgets. Stores using off-site payment flows or custom shipping integrations may not be detected. Actual adoption rates are higher than shown.
Market Intelligence
On-demand market analysis
Self-service access to market data and insights
- Search and segment stores by any criteria
- API integration for automated workflows
- Periodic index updates
- Market sizing and segmentation
Strategic Intelligence
Custom research and competitive analysis
Tailored intelligence for strategic decisions
- Custom market reports and analysis
- Competitive landscape monitoring
- Direct support from the founder
- Flexible licensing and enterprise pricing
Market Intelligence
Understand the WP-Optimize e-commerce landscape:
Analyze 33.1k verified e-commerce stores on WP-Optimize - technology adoption, market share, competitive positioning.
- Track Competitive Shifts
-
Monitor platform migrations, technology adoption, and market share changes across WP-Optimize e-commerce.
- Size Your Addressable Market
-
Segment stores by country, platform, category, PSP, carrier, technology, and merchant-size signals to quantify your market opportunity.
- Monitor Adoption Trends
-
Identify which payment providers, shipping carriers, and platforms are gaining or losing traction.
Data Access
- Interactive search and filtering via web app
- REST API for programmatic access and automation
- Index updates; historical datasets by agreement
Use Cases
- Competitive intelligence and market sizing
- Technology adoption and platform migration analysis
- Sales prospecting and account-based targeting
- Investment research and due diligence
Frequently Asked Questions
- What data is included in the WP-Optimize e-commerce intelligence?
-
We track 33.1k verified WP-Optimize e-commerce stores whose profiles can include: e-commerce platform, product counts, categories, payment providers, shipping carriers, technology stack, merchant-size signals, and available business contact fields.
- How is the data collected and how often is it updated?
-
We rebuild the searchable index typically every 2–4 weeks. Observation dates vary by source and field; a rebuild does not mean every website was observed again. This public report has its own publication date and may use an older snapshot than the live catalog. Coverage varies by field and market. A missing payment or carrier signal means we did not detect it, not that the merchant does not use it.
- How do I access the data?
-
Self-service plans give you instant access through our web app and REST API. You can search, filter, and segment stores interactively or integrate programmatically into your workflows. View plans →
- Can I filter by specific segments?
-
Yes. You can segment by country, platform, product category, payment provider, shipping carrier, technology stack, store age, cross-border signals, and merchant-size bands. Some advanced signals are plan-gated, and the same field contract is used by the web app, exports, and API.
- Do you offer enterprise or custom licensing?
-
Yes. For large-scale data needs, custom market reports, or dedicated support, contact us to discuss enterprise pricing.
Social Media Usage
Facebook accounts for 32.1% of displayed detection occurrences (20,318 occurrences) , followed by Instagram (29.8%) and YouTube (9.4%) .
Base: 63,268 social-platform detection occurrences in the displayed ranking, from active stores. One store can contribute multiple occurrences. These percentages are not the share of unique stores or all detections.
Links and embeds detected on public pages; private/hidden profiles not counted.
Top 10 Social Platforms
20,318 occurrences
18,860 occurrences
5,973 occurrences
3,805 occurrences
3,359 occurrences
3,274 occurrences
2,917 occurrences
2,352 occurrences
2,320 occurrences
90 occurrences
Visual Distribution
20,318 occurrences
18,860 occurrences
5,973 occurrences
3,805 occurrences
3,359 occurrences
3,274 occurrences
2,917 occurrences
2,352 occurrences
2,320 occurrences
90 occurrences