WP Featherlight Technology Adoption in E-commerce
Discover 1.1k verified e-commerce stores using WP Featherlight. Analyze technology adoption, market trends, integration patterns, and business insights.
Detected across 4.4k domains. 1.1k verified as active stores with physical delivery.
This is a public report preview. Use the catalog, exports or API for account lists. Fields depend on your plan; coverage varies by merchant.
1.1k verified active stores out of 4.4k detected · 25.0% verification rate
E-commerce Platforms Distribution
WooCommerce stores with 92.3% of stores with physical delivery (1,019 stores) , followed by Custom (7.1%) and Welcart (0.5%) .
Base: 1,104 active verified stores, including those without a detected platform. Rankings show leading platform combinations; displayed percentages need not sum to 100%. Digital products, services, and non-transactional sites are excluded. All stores are verified by our proprietary AI model to ensure accurate e-commerce classification.
Top 10 Platforms (Physical Delivery)
1,019 stores
78 stores
6 stores
1 stores
0 stores
0 stores
0 stores
0 stores
0 stores
0 stores
Visual Distribution
1,019 stores
78 stores
6 stores
1 stores
0 stores
0 stores
0 stores
0 stores
0 stores
0 stores
| Platform | Stores with Physical Delivery | Percentage |
|---|---|---|
| WooCommerce | 1019 | 92.30% |
| Custom | 78 | 7.07% |
| Welcart | 6 | 0.54% |
| WooCommerce, FreshStore | 1 | 0.09% |
| Accesso | 0 | 0.00% |
| FreshStore | 0 | 0.00% |
| Cafe24, WooCommerce | 0 | 0.00% |
| BigCommerce | 0 | 0.00% |
| Commerce7 | 0 | 0.00% |
| FC2 Cart | 0 | 0.00% |
Show broader dataset (all e-commerce signals)
Websites with E-commerce Signals
WooCommerce holds 97.0% share of detected WP Featherlight e-commerce signals (4,282) , with Custom at 1.8% and Welcart at 0.2% (June 2026) .
Base: 4,416 domains in this report's signal population, including domains without a detected platform. This is not a store count: it can include redirects and non-transactional sites. Displayed percentages need not sum to 100%.
Top 10 Platforms (All Signals)
4,282 websites
78 websites
8 websites
1 websites
1 websites
1 websites
1 websites
1 websites
1 websites
1 websites
Visual Distribution
4,282 websites
78 websites
8 websites
1 websites
1 websites
1 websites
1 websites
1 websites
1 websites
1 websites
| Platform | Websites with Signals | Percentage |
|---|---|---|
| WooCommerce | 4282 | 96.97% |
| Custom | 78 | 1.77% |
| Welcart | 8 | 0.18% |
| WooCommerce, FreshStore | 1 | 0.02% |
| Accesso | 1 | 0.02% |
| FreshStore | 1 | 0.02% |
| Cafe24, WooCommerce | 1 | 0.02% |
| BigCommerce | 1 | 0.02% |
| Commerce7 | 1 | 0.02% |
| FC2 Cart | 1 | 0.02% |
Categories Distribution
Food & Beverages stores with 13.2% of all stores (146 stores) , followed by Tools & Hardware (8.8%) and Arts & Entertainment (8.5%) .
Base: 1,104 active verified stores, including stores without a detected category. Percentages use this full population, not only the displayed categories.
Top 10 Categories
146 stores
97 stores
94 stores
92 stores
83 stores
75 stores
69 stores
69 stores
45 stores
39 stores
Visual Distribution
146 stores
97 stores
94 stores
92 stores
83 stores
75 stores
69 stores
69 stores
45 stores
39 stores
| Category | Number of Stores | Percentage |
|---|---|---|
| Food & Beverages | 146 | 13.22% |
| Tools & Hardware | 97 | 8.79% |
| Arts & Entertainment | 94 | 8.51% |
| Sporting Goods & Outdoor Gear | 92 | 8.33% |
| Clothing & Accessories | 83 | 7.52% |
| Home & Garden | 75 | 6.79% |
| Business & Industrial | 69 | 6.25% |
| Health & Beauty | 69 | 6.25% |
| Toys & Games | 45 | 4.08% |
| Gifts & Special Occasions | 39 | 3.53% |
Payment Providers Distribution
PayPal accounts for 35.7% of displayed detection occurrences (164 occurrences) , followed by MasterCard (14.8%) and Stripe Connect (11.1%) .
Base: 460 provider detection occurrences in the displayed ranking, from active stores. One store can contribute multiple occurrences. These percentages are not the share of unique stores or all detections.
Detected from checkout/payment scripts and provider tags; off-site/manual payments excluded where undetectable.
Top 10 Payment Providers
164 occurrences
68 occurrences
51 occurrences
45 occurrences
44 occurrences
33 occurrences
18 occurrences
15 occurrences
11 occurrences
11 occurrences
Visual Distribution
164 occurrences
68 occurrences
51 occurrences
45 occurrences
44 occurrences
33 occurrences
18 occurrences
15 occurrences
11 occurrences
11 occurrences
| Payment Provider | Detection Occurrences | Share of Displayed Occurrences |
|---|---|---|
| PayPal | 164 | 35.65% |
| MasterCard | 68 | 14.78% |
| Stripe Connect | 51 | 11.09% |
| American Express | 45 | 9.78% |
| VISA | 44 | 9.57% |
| Klarna | 33 | 7.17% |
| Przelewy24 | 18 | 3.91% |
| Apple Pay | 15 | 3.26% |
| Google Pay | 11 | 2.39% |
| Bolt | 11 | 2.39% |
Shipping Carriers Distribution
DHL accounts for 19.7% of displayed detection occurrences (53 occurrences) , followed by UPS (17.1%) and DPD (14.1%) .
Base: 269 carrier detection occurrences in the displayed ranking, from active stores. One store can contribute multiple occurrences. These percentages are not the share of unique stores or all detections.
Detected from checkout/shipping pages and shipment widgets; cross-border carriers included where visible.
Top 10 Shipping Carriers
Visual Distribution
53 occurrences
46 occurrences
38 occurrences
28 occurrences
22 occurrences
22 occurrences
19 occurrences
19 occurrences
12 occurrences
10 occurrences
| Shipping Carrier | Detection Occurrences | Share of Displayed Occurrences |
|---|---|---|
| DHL | 53 | 19.70% |
| UPS | 46 | 17.10% |
| DPD | 38 | 14.13% |
| USPS | 28 | 10.41% |
| GLS | 22 | 8.18% |
| FedEx | 22 | 8.18% |
| InPost | 19 | 7.06% |
| Royal Mail | 19 | 7.06% |
| Correos | 12 | 4.46% |
| Hermes | 10 | 3.72% |
Store Launch Timeline
Over the past 12 months, 23 new stores were launched in WP Featherlight , with the highest activity in 2026-05 (1 stores) , demonstrating ongoing growth in the e-commerce market.
Last 12 Months
1 stores launched
4 stores launched
1 stores launched
3 stores launched
1 stores launched
4 stores launched
4 stores launched
2 stores launched
3 stores launched
Monthly Trend
4.3% of last 12 months
17.4% of last 12 months
4.3% of last 12 months
13.0% of last 12 months
4.3% of last 12 months
17.4% of last 12 months
17.4% of last 12 months
8.7% of last 12 months
13.0% of last 12 months
| Month | Stores Launched | Percentage |
|---|---|---|
| 2026-05 | 1 | 4.35% |
| 2026-03 | 4 | 17.39% |
| 2026-02 | 1 | 4.35% |
| 2026-01 | 3 | 13.04% |
| 2025-12 | 1 | 4.35% |
| 2025-11 | 4 | 17.39% |
| 2025-10 | 4 | 17.39% |
| 2025-08 | 2 | 8.70% |
| 2025-07 | 3 | 13.04% |
Active Stores by Launch Year
Currently, 1,101 active stores in WP Featherlight are tracked in our database , with the most stores launched in 2026 (9 stores still active) . This shows the distribution of currently active stores by their original launch year.
Active Stores by Launch Year
9 active stores
21 active stores
39 active stores
63 active stores
50 active stores
93 active stores
112 active stores
79 active stores
85 active stores
69 active stores
54 active stores
39 active stores
32 active stores
52 active stores
30 active stores
Distribution by Launch Year
0.8% of tracked active stores
1.9% of tracked active stores
3.5% of tracked active stores
5.7% of tracked active stores
4.5% of tracked active stores
8.4% of tracked active stores
10.2% of tracked active stores
7.2% of tracked active stores
7.7% of tracked active stores
6.3% of tracked active stores
4.9% of tracked active stores
3.5% of tracked active stores
2.9% of tracked active stores
4.7% of tracked active stores
2.7% of tracked active stores
| Launch Year | Active Stores | Percentage |
|---|---|---|
| 2026 | 9 | 0.82% |
| 2025 | 21 | 1.91% |
| 2024 | 39 | 3.54% |
| 2023 | 63 | 5.72% |
| 2022 | 50 | 4.54% |
| 2021 | 93 | 8.45% |
| 2020 | 112 | 10.17% |
| 2019 | 79 | 7.18% |
| 2018 | 85 | 7.72% |
| 2017 | 69 | 6.27% |
| 2016 | 54 | 4.90% |
| 2015 | 39 | 3.54% |
| 2014 | 32 | 2.91% |
| 2013 | 52 | 4.72% |
| 2012 | 30 | 2.72% |
Geographic Distribution
United States stores with 12.5% (138 active verified stores) , followed by Germany (7.5%) and United Kingdom (7.1%) .
Base: 1,104 active verified stores, including stores with unknown country. Percentages use the full population, not only the displayed countries.
Top 10 Countries
138 active verified stores
83 active verified stores
78 active verified stores
72 active verified stores
70 active verified stores
44 active verified stores
41 active verified stores
34 active verified stores
31 active verified stores
28 active verified stores
Visual Distribution
138 active verified stores
83 active verified stores
78 active verified stores
72 active verified stores
70 active verified stores
44 active verified stores
41 active verified stores
34 active verified stores
31 active verified stores
28 active verified stores
| Country | AI-Verified Store Count | Market Share |
|---|---|---|
| United States | 138 | 12.50% |
| Germany | 83 | 7.52% |
| United Kingdom | 78 | 7.07% |
| Poland | 72 | 6.52% |
| Spain | 70 | 6.34% |
| Russia | 44 | 3.99% |
| Italy | 41 | 3.71% |
| Netherlands | 34 | 3.08% |
| Australia | 31 | 2.81% |
| Switzerland | 28 | 2.54% |
Featured Stores
A selection of notable and recently launched stores in this segment.
Notable Stores
A sample of well-known stores in this segment tracked by ShopRank.
Custom
WooCommerce - Electronics & Technology
WooCommerce - Sporting Goods & Outdoor Gear
WooCommerce - Sporting Goods & Outdoor Gear
WooCommerce - Tools & Hardware
New Stores
Recently launched stores detected by ShopRank in the last full month.
WooCommerce - Food & Beverages
Data Coverage
Coverage among all domains with this detected signal, including non-active profiles; not just active stores.
| Field | Rows count | Coverage |
|---|---|---|
| Website | 4.4k | 100.00% |
| Emails | 3.1k | 70.40% |
| Phones | 2.4k | 55.30% |
| Ecommerce platform | 4.4k | 99.32% |
| Couriers | 460 | 10.42% |
| Payment Providers | 632 | 14.31% |
| Categories | 1.2k | 26.56% |
| Social Media | 3.2k | 71.78% |
Coverage reflects detectability from public website analysis. Payment providers and shipping carriers are identified from checkout pages and shipping widgets. Stores using off-site payment flows or custom shipping integrations may not be detected. Actual adoption rates are higher than shown.
Market Intelligence
On-demand market analysis
Self-service access to market data and insights
- Search and segment stores by any criteria
- API integration for automated workflows
- Periodic index updates
- Market sizing and segmentation
Strategic Intelligence
Custom research and competitive analysis
Tailored intelligence for strategic decisions
- Custom market reports and analysis
- Competitive landscape monitoring
- Direct support from the founder
- Flexible licensing and enterprise pricing
Market Intelligence
Understand the WP Featherlight e-commerce landscape:
Analyze 1.1k verified e-commerce stores on WP Featherlight - technology adoption, market share, competitive positioning.
- Track Competitive Shifts
-
Monitor platform migrations, technology adoption, and market share changes across WP Featherlight e-commerce.
- Size Your Addressable Market
-
Segment stores by country, platform, category, PSP, carrier, technology, and merchant-size signals to quantify your market opportunity.
- Monitor Adoption Trends
-
Identify which payment providers, shipping carriers, and platforms are gaining or losing traction.
Data Access
- Interactive search and filtering via web app
- REST API for programmatic access and automation
- Index updates; historical datasets by agreement
Use Cases
- Competitive intelligence and market sizing
- Technology adoption and platform migration analysis
- Sales prospecting and account-based targeting
- Investment research and due diligence
Frequently Asked Questions
- What data is included in the WP Featherlight e-commerce intelligence?
-
We track 1.1k verified WP Featherlight e-commerce stores whose profiles can include: e-commerce platform, product counts, categories, payment providers, shipping carriers, technology stack, merchant-size signals, and available business contact fields.
- How is the data collected and how often is it updated?
-
We rebuild the searchable index typically every 2–4 weeks. Observation dates vary by source and field; a rebuild does not mean every website was observed again. This public report has its own publication date and may use an older snapshot than the live catalog. Coverage varies by field and market. A missing payment or carrier signal means we did not detect it, not that the merchant does not use it.
- How do I access the data?
-
Self-service plans give you instant access through our web app and REST API. You can search, filter, and segment stores interactively or integrate programmatically into your workflows. View plans →
- Can I filter by specific segments?
-
Yes. You can segment by country, platform, product category, payment provider, shipping carrier, technology stack, store age, cross-border signals, and merchant-size bands. Some advanced signals are plan-gated, and the same field contract is used by the web app, exports, and API.
- Do you offer enterprise or custom licensing?
-
Yes. For large-scale data needs, custom market reports, or dedicated support, contact us to discuss enterprise pricing.
Social Media Usage
Facebook accounts for 34.7% of displayed detection occurrences (698 occurrences) , followed by Instagram (29.1%) and YouTube (11.3%) .
Base: 2,010 social-platform detection occurrences in the displayed ranking, from active stores. One store can contribute multiple occurrences. These percentages are not the share of unique stores or all detections.
Links and embeds detected on public pages; private/hidden profiles not counted.
Top 10 Social Platforms
698 occurrences
584 occurrences
227 occurrences
144 occurrences
109 occurrences
91 occurrences
61 occurrences
53 occurrences
36 occurrences
7 occurrences
Visual Distribution
698 occurrences
584 occurrences
227 occurrences
144 occurrences
109 occurrences
91 occurrences
61 occurrences
53 occurrences
36 occurrences
7 occurrences