WordPress Site Editor Technology Adoption in E-commerce
Discover 66.1k verified e-commerce stores using WordPress Site Editor. Analyze technology adoption, market trends, integration patterns, and business insights.
Detected across 162.2k domains. 66.1k verified as active stores with physical delivery.
This is a public report preview. Use the catalog, exports or API for account lists. Fields depend on your plan; coverage varies by merchant.
66.1k verified active stores out of 162.2k detected · 40.8% verification rate
E-commerce Platforms Distribution
WooCommerce stores with 95.7% of stores with physical delivery (63,283 stores) , followed by Custom (4.2%) and Welcart (0.0%) .
Base: 66,142 active verified stores, including those without a detected platform. Rankings show leading platform combinations; displayed percentages need not sum to 100%. Digital products, services, and non-transactional sites are excluded. All stores are verified by our proprietary AI model to ensure accurate e-commerce classification.
Top 10 Platforms (Physical Delivery)
63,283 stores
2,767 stores
19 stores
7 stores
7 stores
6 stores
5 stores
5 stores
4 stores
4 stores
Visual Distribution
63,283 stores
2,767 stores
19 stores
7 stores
7 stores
6 stores
5 stores
5 stores
4 stores
4 stores
| Platform | Stores with Physical Delivery | Percentage |
|---|---|---|
| WooCommerce | 63283 | 95.68% |
| Custom | 2767 | 4.18% |
| Welcart | 19 | 0.03% |
| WooCommerce, Shopify | 7 | 0.01% |
| Commerce7 | 7 | 0.01% |
| Shopify | 6 | 0.01% |
| WooCommerce, Ideasoft | 5 | 0.01% |
| Shopify, WooCommerce | 5 | 0.01% |
| WooCommerce, Empreender | 4 | 0.01% |
| BigCommerce | 4 | 0.01% |
Show broader dataset (all e-commerce signals)
Websites with E-commerce Signals
WooCommerce holds 97.1% share of detected WordPress Site Editor e-commerce signals (157,550) , with Custom at 1.7% and Welcart at 0.0% (June 2026) .
Base: 162,174 domains in this report's signal population, including domains without a detected platform. This is not a store count: it can include redirects and non-transactional sites. Displayed percentages need not sum to 100%.
Top 10 Platforms (All Signals)
157,550 websites
2,767 websites
65 websites
20 websites
30 websites
84 websites
6 websites
10 websites
6 websites
15 websites
Visual Distribution
157,550 websites
2,767 websites
65 websites
20 websites
30 websites
84 websites
6 websites
10 websites
6 websites
15 websites
| Platform | Websites with Signals | Percentage |
|---|---|---|
| WooCommerce | 157550 | 97.15% |
| Custom | 2767 | 1.71% |
| Welcart | 65 | 0.04% |
| WooCommerce, Shopify | 20 | 0.01% |
| Commerce7 | 30 | 0.02% |
| Shopify | 84 | 0.05% |
| WooCommerce, Ideasoft | 6 | 0.00% |
| Shopify, WooCommerce | 10 | 0.01% |
| WooCommerce, Empreender | 6 | 0.00% |
| BigCommerce | 15 | 0.01% |
Categories Distribution
Clothing & Accessories stores with 14.7% of all stores (9,745 stores) , followed by Health & Beauty (14.3%) and Food & Beverages (9.6%) .
Base: 66,142 active verified stores, including stores without a detected category. Percentages use this full population, not only the displayed categories.
Top 10 Categories
9,745 stores
9,466 stores
6,380 stores
4,132 stores
4,049 stores
3,232 stores
2,508 stores
2,460 stores
2,304 stores
1,757 stores
Visual Distribution
9,745 stores
9,466 stores
6,380 stores
4,132 stores
4,049 stores
3,232 stores
2,508 stores
2,460 stores
2,304 stores
1,757 stores
| Category | Number of Stores | Percentage |
|---|---|---|
| Clothing & Accessories | 9745 | 14.73% |
| Health & Beauty | 9466 | 14.31% |
| Food & Beverages | 6380 | 9.65% |
| Arts & Entertainment | 4132 | 6.25% |
| Sporting Goods & Outdoor Gear | 4049 | 6.12% |
| Toys & Games | 3232 | 4.89% |
| Electronics & Technology | 2508 | 3.79% |
| Gifts & Special Occasions | 2460 | 3.72% |
| Home & Garden | 2304 | 3.48% |
| Books & Media | 1757 | 2.66% |
Payment Providers Distribution
PayPal accounts for 34.9% of displayed detection occurrences (4,673 occurrences) , followed by Stripe Connect (19.5%) and Apple Pay (8.9%) .
Base: 13,380 provider detection occurrences in the displayed ranking, from active stores. One store can contribute multiple occurrences. These percentages are not the share of unique stores or all detections.
Detected from checkout/payment scripts and provider tags; off-site/manual payments excluded where undetectable.
Top 10 Payment Providers
4,673 occurrences
2,609 occurrences
1,187 occurrences
1,099 occurrences
1,045 occurrences
996 occurrences
822 occurrences
417 occurrences
284 occurrences
248 occurrences
Visual Distribution
4,673 occurrences
2,609 occurrences
1,187 occurrences
1,099 occurrences
1,045 occurrences
996 occurrences
822 occurrences
417 occurrences
284 occurrences
248 occurrences
| Payment Provider | Detection Occurrences | Share of Displayed Occurrences |
|---|---|---|
| PayPal | 4673 | 34.93% |
| Stripe Connect | 2609 | 19.50% |
| Apple Pay | 1187 | 8.87% |
| MasterCard | 1099 | 8.21% |
| American Express | 1045 | 7.81% |
| Google Pay | 996 | 7.44% |
| Klarna | 822 | 6.14% |
| VISA | 417 | 3.12% |
| Bolt | 284 | 2.12% |
| Przelewy24 | 248 | 1.85% |
Shipping Carriers Distribution
DHL accounts for 20.8% of displayed detection occurrences (1,418 occurrences) , followed by UPS (18.4%) and USPS (15.6%) .
Base: 6,824 carrier detection occurrences in the displayed ranking, from active stores. One store can contribute multiple occurrences. These percentages are not the share of unique stores or all detections.
Detected from checkout/shipping pages and shipment widgets; cross-border carriers included where visible.
Top 10 Shipping Carriers
Visual Distribution
1,418 occurrences
1,259 occurrences
1,063 occurrences
909 occurrences
591 occurrences
373 occurrences
367 occurrences
348 occurrences
250 occurrences
246 occurrences
| Shipping Carrier | Detection Occurrences | Share of Displayed Occurrences |
|---|---|---|
| DHL | 1418 | 20.78% |
| UPS | 1259 | 18.45% |
| USPS | 1063 | 15.58% |
| FedEx | 909 | 13.32% |
| DPD | 591 | 8.66% |
| GLS | 373 | 5.47% |
| Royal Mail | 367 | 5.38% |
| InPost | 348 | 5.10% |
| PostNL | 250 | 3.66% |
| Colissimo | 246 | 3.60% |
Store Launch Timeline
Over the past 12 months, 28,594 new stores were launched in WordPress Site Editor , with the highest activity in 2026-05 (3,424 stores) , demonstrating ongoing growth in the e-commerce market.
Last 12 Months
3,424 stores launched
3,059 stores launched
2,619 stores launched
2,279 stores launched
2,760 stores launched
2,354 stores launched
2,520 stores launched
2,358 stores launched
2,242 stores launched
2,082 stores launched
2,017 stores launched
880 stores launched
Monthly Trend
12.0% of last 12 months
10.7% of last 12 months
9.2% of last 12 months
8.0% of last 12 months
9.7% of last 12 months
8.2% of last 12 months
8.8% of last 12 months
8.2% of last 12 months
7.8% of last 12 months
7.3% of last 12 months
7.1% of last 12 months
3.1% of last 12 months
| Month | Stores Launched | Percentage |
|---|---|---|
| 2026-05 | 3424 | 11.97% |
| 2026-04 | 3059 | 10.70% |
| 2026-03 | 2619 | 9.16% |
| 2026-02 | 2279 | 7.97% |
| 2026-01 | 2760 | 9.65% |
| 2025-12 | 2354 | 8.23% |
| 2025-11 | 2520 | 8.81% |
| 2025-10 | 2358 | 8.25% |
| 2025-09 | 2242 | 7.84% |
| 2025-08 | 2082 | 7.28% |
| 2025-07 | 2017 | 7.05% |
| 2025-06 | 880 | 3.08% |
Active Stores by Launch Year
Currently, 66,031 active stores in WordPress Site Editor are tracked in our database , with the most stores launched in 2026 (14,378 stores still active) . This shows the distribution of currently active stores by their original launch year.
Active Stores by Launch Year
14,378 active stores
20,716 active stores
9,145 active stores
4,784 active stores
2,903 active stores
2,115 active stores
1,978 active stores
1,454 active stores
1,614 active stores
1,229 active stores
552 active stores
468 active stores
555 active stores
789 active stores
427 active stores
Distribution by Launch Year
21.8% of tracked active stores
31.4% of tracked active stores
13.8% of tracked active stores
7.2% of tracked active stores
4.4% of tracked active stores
3.2% of tracked active stores
3.0% of tracked active stores
2.2% of tracked active stores
2.4% of tracked active stores
1.9% of tracked active stores
0.8% of tracked active stores
0.7% of tracked active stores
0.8% of tracked active stores
1.2% of tracked active stores
0.6% of tracked active stores
| Launch Year | Active Stores | Percentage |
|---|---|---|
| 2026 | 14378 | 21.77% |
| 2025 | 20716 | 31.37% |
| 2024 | 9145 | 13.85% |
| 2023 | 4784 | 7.25% |
| 2022 | 2903 | 4.40% |
| 2021 | 2115 | 3.20% |
| 2020 | 1978 | 3.00% |
| 2019 | 1454 | 2.20% |
| 2018 | 1614 | 2.44% |
| 2017 | 1229 | 1.86% |
| 2016 | 552 | 0.84% |
| 2015 | 468 | 0.71% |
| 2014 | 555 | 0.84% |
| 2013 | 789 | 1.19% |
| 2012 | 427 | 0.65% |
Geographic Distribution
United States stores with 20.9% (13,792 active verified stores) , followed by United Kingdom (4.3%) and Germany (3.9%) .
Base: 66,142 active verified stores, including stores with unknown country. Percentages use the full population, not only the displayed countries.
Top 10 Countries
13,792 active verified stores
2,814 active verified stores
2,587 active verified stores
2,411 active verified stores
2,262 active verified stores
1,903 active verified stores
1,691 active verified stores
1,674 active verified stores
1,630 active verified stores
1,582 active verified stores
Visual Distribution
13,792 active verified stores
2,814 active verified stores
2,587 active verified stores
2,411 active verified stores
2,262 active verified stores
1,903 active verified stores
1,691 active verified stores
1,674 active verified stores
1,630 active verified stores
1,582 active verified stores
| Country | AI-Verified Store Count | Market Share |
|---|---|---|
| United States | 13792 | 20.85% |
| United Kingdom | 2814 | 4.25% |
| Germany | 2587 | 3.91% |
| India | 2411 | 3.65% |
| France | 2262 | 3.42% |
| Brazil | 1903 | 2.88% |
| Netherlands | 1691 | 2.56% |
| Italy | 1674 | 2.53% |
| Spain | 1630 | 2.46% |
| Poland | 1582 | 2.39% |
Featured Stores
A selection of notable and recently launched stores in this segment.
Notable Stores
A sample of well-known stores in this segment tracked by ShopRank.
WooCommerce - Pets & Pet Supplies
WooCommerce - Jewelry & Watches
Custom
Custom
WooCommerce
New Stores
Recently launched stores detected by ShopRank in the last full month.
WooCommerce - Sporting Goods & Outdoor Gear
WooCommerce - Health & Beauty
WooCommerce
WooCommerce
WooCommerce - Health & Beauty
Data Coverage
Coverage among all domains with this detected signal, including non-active profiles; not just active stores.
| Field | Rows count | Coverage |
|---|---|---|
| Website | 162.2k | 100.00% |
| Emails | 73.9k | 45.59% |
| Phones | 35.5k | 21.86% |
| Ecommerce platform | 161.3k | 99.44% |
| Couriers | 8.7k | 5.34% |
| Payment Providers | 15.5k | 9.53% |
| Categories | 61.8k | 38.09% |
| Social Media | 86.7k | 53.45% |
Coverage reflects detectability from public website analysis. Payment providers and shipping carriers are identified from checkout pages and shipping widgets. Stores using off-site payment flows or custom shipping integrations may not be detected. Actual adoption rates are higher than shown.
Market Intelligence
On-demand market analysis
Self-service access to market data and insights
- Search and segment stores by any criteria
- API integration for automated workflows
- Periodic index updates
- Market sizing and segmentation
Strategic Intelligence
Custom research and competitive analysis
Tailored intelligence for strategic decisions
- Custom market reports and analysis
- Competitive landscape monitoring
- Direct support from the founder
- Flexible licensing and enterprise pricing
Market Intelligence
Understand the WordPress Site Editor e-commerce landscape:
Analyze 66.1k verified e-commerce stores on WordPress Site Editor - technology adoption, market share, competitive positioning.
- Track Competitive Shifts
-
Monitor platform migrations, technology adoption, and market share changes across WordPress Site Editor e-commerce.
- Size Your Addressable Market
-
Segment stores by country, platform, category, PSP, carrier, technology, and merchant-size signals to quantify your market opportunity.
- Monitor Adoption Trends
-
Identify which payment providers, shipping carriers, and platforms are gaining or losing traction.
Data Access
- Interactive search and filtering via web app
- REST API for programmatic access and automation
- Index updates; historical datasets by agreement
Use Cases
- Competitive intelligence and market sizing
- Technology adoption and platform migration analysis
- Sales prospecting and account-based targeting
- Investment research and due diligence
Frequently Asked Questions
- What data is included in the WordPress Site Editor e-commerce intelligence?
-
We track 66.1k verified WordPress Site Editor e-commerce stores whose profiles can include: e-commerce platform, product counts, categories, payment providers, shipping carriers, technology stack, merchant-size signals, and available business contact fields.
- How is the data collected and how often is it updated?
-
We rebuild the searchable index typically every 2–4 weeks. Observation dates vary by source and field; a rebuild does not mean every website was observed again. This public report has its own publication date and may use an older snapshot than the live catalog. Coverage varies by field and market. A missing payment or carrier signal means we did not detect it, not that the merchant does not use it.
- How do I access the data?
-
Self-service plans give you instant access through our web app and REST API. You can search, filter, and segment stores interactively or integrate programmatically into your workflows. View plans →
- Can I filter by specific segments?
-
Yes. You can segment by country, platform, product category, payment provider, shipping carrier, technology stack, store age, cross-border signals, and merchant-size bands. Some advanced signals are plan-gated, and the same field contract is used by the web app, exports, and API.
- Do you offer enterprise or custom licensing?
-
Yes. For large-scale data needs, custom market reports, or dedicated support, contact us to discuss enterprise pricing.
Social Media Usage
Instagram accounts for 31.0% of displayed detection occurrences (31,273 occurrences) , followed by Facebook (28.5%) and TikTok (10.7%) .
Base: 100,817 social-platform detection occurrences in the displayed ranking, from active stores. One store can contribute multiple occurrences. These percentages are not the share of unique stores or all detections.
Links and embeds detected on public pages; private/hidden profiles not counted.
Top 10 Social Platforms
31,273 occurrences
28,728 occurrences
10,812 occurrences
8,740 occurrences
8,010 occurrences
5,147 occurrences
4,253 occurrences
2,051 occurrences
1,283 occurrences
520 occurrences
Visual Distribution
31,273 occurrences
28,728 occurrences
10,812 occurrences
8,740 occurrences
8,010 occurrences
5,147 occurrences
4,253 occurrences
2,051 occurrences
1,283 occurrences
520 occurrences