VK Pixel Technology Adoption in E-commerce
Discover 25.1k verified e-commerce stores using VK Pixel. Analyze technology adoption, market trends, integration patterns, and business insights.
Detected across 37.7k domains. 25.1k verified as active stores with physical delivery.
This is a public report preview. Use the catalog, exports or API for account lists. Fields depend on your plan; coverage varies by merchant.
25.1k verified active stores out of 37.7k detected · 66.5% verification rate
E-commerce Platforms Distribution
Custom stores with 50.4% of stores with physical delivery (12,662 stores) , followed by 1C-Bitrix (30.0%) and WooCommerce (7.1%) .
Base: 25,107 active verified stores, including those without a detected platform. Rankings show leading platform combinations; displayed percentages need not sum to 100%. Digital products, services, and non-transactional sites are excluded. All stores are verified by our proprietary AI model to ensure accurate e-commerce classification.
Top 10 Platforms (Physical Delivery)
12,662 stores
7,536 stores
1,790 stores
488 stores
486 stores
384 stores
320 stores
317 stores
182 stores
124 stores
Visual Distribution
12,662 stores
7,536 stores
1,790 stores
488 stores
486 stores
384 stores
320 stores
317 stores
182 stores
124 stores
| Platform | Stores with Physical Delivery | Percentage |
|---|---|---|
| Custom | 12662 | 50.43% |
| 1C-Bitrix | 7536 | 30.02% |
| WooCommerce | 1790 | 7.13% |
| OpenCart | 488 | 1.94% |
| JoomShopping | 486 | 1.94% |
| VirtueMart | 384 | 1.53% |
| miniShop2 | 320 | 1.27% |
| Unisiter | 317 | 1.26% |
| AdVantShop | 182 | 0.72% |
| Intec StartShop, 1C-Bitrix | 124 | 0.49% |
Show broader dataset (all e-commerce signals)
Websites with E-commerce Signals
Custom holds 33.6% share of detected VK Pixel e-commerce signals (12,662) , with 1C-Bitrix at 45.4% and WooCommerce at 9.7% (June 2026) .
Base: 37,736 domains in this report's signal population, including domains without a detected platform. This is not a store count: it can include redirects and non-transactional sites. Displayed percentages need not sum to 100%.
Top 10 Platforms (All Signals)
12,662 websites
17,121 websites
3,661 websites
591 websites
579 websites
516 websites
575 websites
328 websites
186 websites
161 websites
Visual Distribution
12,662 websites
17,121 websites
3,661 websites
591 websites
579 websites
516 websites
575 websites
328 websites
186 websites
161 websites
| Platform | Websites with Signals | Percentage |
|---|---|---|
| Custom | 12662 | 33.55% |
| 1C-Bitrix | 17121 | 45.37% |
| WooCommerce | 3661 | 9.70% |
| OpenCart | 591 | 1.57% |
| JoomShopping | 579 | 1.53% |
| VirtueMart | 516 | 1.37% |
| miniShop2 | 575 | 1.52% |
| Unisiter | 328 | 0.87% |
| AdVantShop | 186 | 0.49% |
| Intec StartShop, 1C-Bitrix | 161 | 0.43% |
Categories Distribution
Tools & Hardware stores with 15.8% of all stores (3,965 stores) , followed by Clothing & Accessories (14.2%) and Gifts & Special Occasions (9.8%) .
Base: 25,107 active verified stores, including stores without a detected category. Percentages use this full population, not only the displayed categories.
Top 10 Categories
3,965 stores
3,573 stores
2,468 stores
2,110 stores
1,970 stores
1,611 stores
1,575 stores
1,553 stores
1,131 stores
965 stores
Visual Distribution
3,965 stores
3,573 stores
2,468 stores
2,110 stores
1,970 stores
1,611 stores
1,575 stores
1,553 stores
1,131 stores
965 stores
| Category | Number of Stores | Percentage |
|---|---|---|
| Tools & Hardware | 3965 | 15.79% |
| Clothing & Accessories | 3573 | 14.23% |
| Gifts & Special Occasions | 2468 | 9.83% |
| Home & Garden | 2110 | 8.40% |
| Health & Beauty | 1970 | 7.85% |
| Sporting Goods & Outdoor Gear | 1611 | 6.42% |
| Vehicles & Parts | 1575 | 6.27% |
| Furniture & Home Decor | 1553 | 6.19% |
| Electronics & Technology | 1131 | 4.50% |
| Food & Beverages | 965 | 3.84% |
Payment Providers Distribution
MasterCard accounts for 29.4% of displayed detection occurrences (5,421 occurrences) , followed by VISA (20.9%) and QIWI (13.2%) .
Base: 18,450 provider detection occurrences in the displayed ranking, from active stores. One store can contribute multiple occurrences. These percentages are not the share of unique stores or all detections.
Detected from checkout/payment scripts and provider tags; off-site/manual payments excluded where undetectable.
Top 10 Payment Providers
5,421 occurrences
3,849 occurrences
2,429 occurrences
2,052 occurrences
1,965 occurrences
1,388 occurrences
557 occurrences
556 occurrences
146 occurrences
87 occurrences
Visual Distribution
5,421 occurrences
3,849 occurrences
2,429 occurrences
2,052 occurrences
1,965 occurrences
1,388 occurrences
557 occurrences
556 occurrences
146 occurrences
87 occurrences
| Payment Provider | Detection Occurrences | Share of Displayed Occurrences |
|---|---|---|
| MasterCard | 5421 | 29.38% |
| VISA | 3849 | 20.86% |
| QIWI | 2429 | 13.17% |
| WebMoney | 2052 | 11.12% |
| JCB | 1965 | 10.65% |
| PayPal | 1388 | 7.52% |
| Google Pay | 557 | 3.02% |
| Apple Pay | 556 | 3.01% |
| American Express | 146 | 0.79% |
| UnionPay | 87 | 0.47% |
Shipping Carriers Distribution
СДЭК accounts for 44.9% of displayed detection occurrences (7,079 occurrences) , followed by Почта России (34.1%) and DPD (8.4%) .
Base: 15,768 carrier detection occurrences in the displayed ranking, from active stores. One store can contribute multiple occurrences. These percentages are not the share of unique stores or all detections.
Detected from checkout/shipping pages and shipment widgets; cross-border carriers included where visible.
Top 10 Shipping Carriers
7,079 occurrences
5,381 occurrences
1,329 occurrences
877 occurrences
291 occurrences
223 occurrences
222 occurrences
135 occurrences
130 occurrences
101 occurrences
Visual Distribution
7,079 occurrences
5,381 occurrences
1,329 occurrences
877 occurrences
291 occurrences
223 occurrences
222 occurrences
135 occurrences
130 occurrences
101 occurrences
| Shipping Carrier | Detection Occurrences | Share of Displayed Occurrences |
|---|---|---|
| СДЭК | 7079 | 44.89% |
| Почта России | 5381 | 34.13% |
| DPD | 1329 | 8.43% |
| Boxberry | 877 | 5.56% |
| DHL | 291 | 1.85% |
| Hermes | 223 | 1.41% |
| PickPoint | 222 | 1.41% |
| Russian Post | 135 | 0.86% |
| UPS | 130 | 0.82% |
| GLS | 101 | 0.64% |
Store Launch Timeline
Over the past 12 months, 2,739 new stores were launched in VK Pixel , with the highest activity in 2026-05 (52 stores) , demonstrating ongoing growth in the e-commerce market.
Last 12 Months
52 stores launched
78 stores launched
70 stores launched
949 stores launched
53 stores launched
248 stores launched
51 stores launched
652 stores launched
196 stores launched
257 stores launched
71 stores launched
62 stores launched
Monthly Trend
1.9% of last 12 months
2.8% of last 12 months
2.6% of last 12 months
34.6% of last 12 months
1.9% of last 12 months
9.1% of last 12 months
1.9% of last 12 months
23.8% of last 12 months
7.2% of last 12 months
9.4% of last 12 months
2.6% of last 12 months
2.3% of last 12 months
| Month | Stores Launched | Percentage |
|---|---|---|
| 2026-05 | 52 | 1.90% |
| 2026-04 | 78 | 2.85% |
| 2026-03 | 70 | 2.56% |
| 2026-02 | 949 | 34.65% |
| 2026-01 | 53 | 1.94% |
| 2025-12 | 248 | 9.05% |
| 2025-11 | 51 | 1.86% |
| 2025-10 | 652 | 23.80% |
| 2025-09 | 196 | 7.16% |
| 2025-08 | 257 | 9.38% |
| 2025-07 | 71 | 2.59% |
| 2025-06 | 62 | 2.26% |
Active Stores by Launch Year
Currently, 24,664 active stores in VK Pixel are tracked in our database , with the most stores launched in 2026 (1,203 stores still active) . This shows the distribution of currently active stores by their original launch year.
Active Stores by Launch Year
1,203 active stores
2,811 active stores
1,324 active stores
895 active stores
1,450 active stores
1,655 active stores
2,469 active stores
2,296 active stores
2,314 active stores
1,571 active stores
1,110 active stores
962 active stores
697 active stores
886 active stores
607 active stores
Distribution by Launch Year
4.9% of tracked active stores
11.4% of tracked active stores
5.4% of tracked active stores
3.6% of tracked active stores
5.9% of tracked active stores
6.7% of tracked active stores
10.0% of tracked active stores
9.3% of tracked active stores
9.4% of tracked active stores
6.4% of tracked active stores
4.5% of tracked active stores
3.9% of tracked active stores
2.8% of tracked active stores
3.6% of tracked active stores
2.5% of tracked active stores
| Launch Year | Active Stores | Percentage |
|---|---|---|
| 2026 | 1203 | 4.88% |
| 2025 | 2811 | 11.40% |
| 2024 | 1324 | 5.37% |
| 2023 | 895 | 3.63% |
| 2022 | 1450 | 5.88% |
| 2021 | 1655 | 6.71% |
| 2020 | 2469 | 10.01% |
| 2019 | 2296 | 9.31% |
| 2018 | 2314 | 9.38% |
| 2017 | 1571 | 6.37% |
| 2016 | 1110 | 4.50% |
| 2015 | 962 | 3.90% |
| 2014 | 697 | 2.83% |
| 2013 | 886 | 3.59% |
| 2012 | 607 | 2.46% |
Geographic Distribution
Russia stores with 96.1% (24,128 active verified stores) , followed by Belarus (1.9%) and Kazakhstan (0.4%) .
Base: 25,107 active verified stores, including stores with unknown country. Percentages use the full population, not only the displayed countries.
Top 10 Countries
24,128 active verified stores
470 active verified stores
104 active verified stores
95 active verified stores
34 active verified stores
12 active verified stores
12 active verified stores
11 active verified stores
11 active verified stores
10 active verified stores
Visual Distribution
24,128 active verified stores
470 active verified stores
104 active verified stores
95 active verified stores
34 active verified stores
12 active verified stores
12 active verified stores
11 active verified stores
11 active verified stores
10 active verified stores
| Country | AI-Verified Store Count | Market Share |
|---|---|---|
| Russia | 24128 | 96.10% |
| Belarus | 470 | 1.87% |
| Kazakhstan | 104 | 0.41% |
| Ukraine | 95 | 0.38% |
| United States | 34 | 0.14% |
| Turkey | 12 | 0.05% |
| United Kingdom | 12 | 0.05% |
| China | 11 | 0.04% |
| Italy | 11 | 0.04% |
| Kyrgyzstan | 10 | 0.04% |
Featured Stores
A selection of notable and recently launched stores in this segment.
Notable Stores
A sample of well-known stores in this segment tracked by ShopRank.
1C-Bitrix - Jewelry & Watches
Custom - Clothing & Accessories
1C-Bitrix - Food & Beverages
Custom - Baby & Toddler
1C-Bitrix - Clothing & Accessories
New Stores
Recently launched stores detected by ShopRank in the last full month.
Custom - Electronics & Technology
Custom - Electronics & Technology
Custom - Electronics & Technology
Custom - Electronics & Technology
Custom - Electronics & Technology
Data Coverage
Coverage among all domains with this detected signal, including non-active profiles; not just active stores.
| Field | Rows count | Coverage |
|---|---|---|
| Website | 37.7k | 100.00% |
| Emails | 27.1k | 71.70% |
| Phones | 30.7k | 81.43% |
| Ecommerce platform | 37.5k | 99.37% |
| Couriers | 11.3k | 29.85% |
| Payment Providers | 8.7k | 23.16% |
| Categories | 24.9k | 66.06% |
| Social Media | 19.1k | 50.69% |
Coverage reflects detectability from public website analysis. Payment providers and shipping carriers are identified from checkout pages and shipping widgets. Stores using off-site payment flows or custom shipping integrations may not be detected. Actual adoption rates are higher than shown.
Market Intelligence
On-demand market analysis
Self-service access to market data and insights
- Search and segment stores by any criteria
- API integration for automated workflows
- Periodic index updates
- Market sizing and segmentation
Strategic Intelligence
Custom research and competitive analysis
Tailored intelligence for strategic decisions
- Custom market reports and analysis
- Competitive landscape monitoring
- Direct support from the founder
- Flexible licensing and enterprise pricing
Market Intelligence
Understand the VK Pixel e-commerce landscape:
Analyze 25.1k verified e-commerce stores on VK Pixel - technology adoption, market share, competitive positioning.
- Track Competitive Shifts
-
Monitor platform migrations, technology adoption, and market share changes across VK Pixel e-commerce.
- Size Your Addressable Market
-
Segment stores by country, platform, category, PSP, carrier, technology, and merchant-size signals to quantify your market opportunity.
- Monitor Adoption Trends
-
Identify which payment providers, shipping carriers, and platforms are gaining or losing traction.
Data Access
- Interactive search and filtering via web app
- REST API for programmatic access and automation
- Index updates; historical datasets by agreement
Use Cases
- Competitive intelligence and market sizing
- Technology adoption and platform migration analysis
- Sales prospecting and account-based targeting
- Investment research and due diligence
Frequently Asked Questions
- What data is included in the VK Pixel e-commerce intelligence?
-
We track 25.1k verified VK Pixel e-commerce stores whose profiles can include: e-commerce platform, product counts, categories, payment providers, shipping carriers, technology stack, merchant-size signals, and available business contact fields.
- How is the data collected and how often is it updated?
-
We rebuild the searchable index typically every 2–4 weeks. Observation dates vary by source and field; a rebuild does not mean every website was observed again. This public report has its own publication date and may use an older snapshot than the live catalog. Coverage varies by field and market. A missing payment or carrier signal means we did not detect it, not that the merchant does not use it.
- How do I access the data?
-
Self-service plans give you instant access through our web app and REST API. You can search, filter, and segment stores interactively or integrate programmatically into your workflows. View plans →
- Can I filter by specific segments?
-
Yes. You can segment by country, platform, product category, payment provider, shipping carrier, technology stack, store age, cross-border signals, and merchant-size bands. Some advanced signals are plan-gated, and the same field contract is used by the web app, exports, and API.
- Do you offer enterprise or custom licensing?
-
Yes. For large-scale data needs, custom market reports, or dedicated support, contact us to discuss enterprise pricing.
Social Media Usage
Instagram accounts for 30.4% of displayed detection occurrences (6,307 occurrences) , followed by YouTube (29.9%) and WhatsApp (15.3%) .
Base: 20,732 social-platform detection occurrences in the displayed ranking, from active stores. One store can contribute multiple occurrences. These percentages are not the share of unique stores or all detections.
Links and embeds detected on public pages; private/hidden profiles not counted.
Top 10 Social Platforms
6,307 occurrences
6,205 occurrences
3,178 occurrences
2,441 occurrences
1,015 occurrences
628 occurrences
450 occurrences
413 occurrences
48 occurrences
47 occurrences
Visual Distribution
6,307 occurrences
6,205 occurrences
3,178 occurrences
2,441 occurrences
1,015 occurrences
628 occurrences
450 occurrences
413 occurrences
48 occurrences
47 occurrences