Venmo Technology Adoption in E-commerce
Discover 256.7k e-commerce stores using Venmo. Analyze technology adoption, market trends, integration patterns, and business insights.
· · Next full refresh: December 2025
E-commerce Platforms Distribution
Shopify leads with 99.2% of stores with physical delivery (254,656 stores) , followed by Custom (0.6%) and WooCommerce (0.1%) .
Note: This distribution covers only stores selling physical products with active shopping carts and physical product shipping. Digital products, services, and non-transactional sites are excluded. All stores are verified by our proprietary AI model to ensure accurate e-commerce classification.
Top 10 Platforms (Physical Delivery)
254,656 stores
1,490 stores
203 stores
152 stores
30 stores
25 stores
16 stores
14 stores
14 stores
12 stores
Visual Distribution
| Platform | Stores with Physical Delivery | Percentage |
|---|---|---|
| Shopify | 254656 | 99.22% |
| Custom | 1490 | 0.58% |
| WooCommerce | 203 | 0.08% |
| Zoorix, Shopify | 152 | 0.06% |
| TargetBay, Shopify | 30 | 0.01% |
| UpsellPlus, Shopify | 25 | 0.01% |
| BinderPOS, Shopify | 16 | 0.01% |
| OpenCart | 14 | 0.01% |
| Shopify, Magento | 14 | 0.01% |
| WooCommerce, Shopify | 12 | 0.00% |
| BigCommerce, Shopify | 10 | 0.00% |
| Magento | 8 | 0.00% |
| Wix eCommerce | 7 | 0.00% |
| Vop, Shopify | 6 | 0.00% |
| Shopify, Immerss | 6 | 0.00% |
All Stores Distribution
Shopify holds 99.4% share of all Venmo e-commerce stores (365,564) , with Custom at 0.4% and WooCommerce at 0.1% (November 2025) .
Note: This broader distribution includes all stores with e-commerce indicators such as platform detection, shopping cart presence, or payment integration. This liberal approach may include some false positives (e.g., WooCommerce installations used for non-commercial purposes) but provides comprehensive market coverage for lead generation and competitive analysis.
Top 10 Platforms (All Stores)
365,564 stores
1,490 stores
235 stores
206 stores
31 stores
27 stores
23 stores
16 stores
15 stores
19 stores
Visual Distribution
| Platform | Total Stores | Percentage |
|---|---|---|
| Shopify | 365564 | 99.43% |
| Custom | 1490 | 0.41% |
| WooCommerce | 235 | 0.06% |
| Zoorix, Shopify | 206 | 0.06% |
| TargetBay, Shopify | 31 | 0.01% |
| UpsellPlus, Shopify | 27 | 0.01% |
| BinderPOS, Shopify | 23 | 0.01% |
| OpenCart | 16 | 0.00% |
| Shopify, Magento | 15 | 0.00% |
| WooCommerce, Shopify | 19 | 0.01% |
| BigCommerce, Shopify | 11 | 0.00% |
| Magento | 10 | 0.00% |
| Wix eCommerce | 7 | 0.00% |
| Vop, Shopify | 6 | 0.00% |
| Shopify, Immerss | 6 | 0.00% |
Categories Distribution
Clothing & Accessories leads with 37.0% of all stores (72,414 stores) , followed by Health & Beauty (18.1%) and Jewelry & Watches (7.7%) .
Top 10 Categories
72,414 stores
35,395 stores
15,010 stores
11,560 stores
8,748 stores
8,542 stores
8,357 stores
6,080 stores
5,865 stores
5,646 stores
Visual Distribution
| Category | Number of Stores | Percentage |
|---|---|---|
| Clothing & Accessories | 72414 | 37.01% |
| Health & Beauty | 35395 | 18.09% |
| Jewelry & Watches | 15010 | 7.67% |
| Food & Beverages | 11560 | 5.91% |
| Arts & Entertainment | 8748 | 4.47% |
| Home & Garden | 8542 | 4.37% |
| Electronics & Technology | 8357 | 4.27% |
| Sporting Goods & Outdoor Gear | 6080 | 3.11% |
| Gifts & Special Occasions | 5865 | 3.00% |
| Furniture & Home Decor | 5646 | 2.89% |
| Pets & Pet Supplies | 5598 | 2.86% |
| Vehicles & Parts | 4282 | 2.19% |
| Toys & Games | 3384 | 1.73% |
| Baby & Toddler | 2394 | 1.22% |
| Collectibles & Hobbies | 2370 | 1.21% |
Payment Providers Distribution
PayPal leads with 26.6% among AI-verified physical stores (12,965 stores) , followed by American Express (20.5%) and MasterCard (12.9%) .
Base: 27,291 AI-verified physical stores with detectable payment providers (7.4% coverage of all stores). Percentages show share of detected provider instances (stores may use multiple providers).
Detected from checkout/payment scripts and provider tags; off-site/manual payments excluded where undetectable.
Top 10 Payment Providers
12,965 stores
10,010 stores
6,295 stores
4,872 stores
3,537 stores
2,617 stores
1,620 stores
1,302 stores
1,179 stores
971 stores
Visual Distribution
| Payment Provider | Store Count | Market Share |
|---|---|---|
| PayPal | 12965 | 26.58% |
| American Express | 10010 | 20.52% |
| MasterCard | 6295 | 12.91% |
| Stripe Connect | 4872 | 9.99% |
| Apple Pay | 3537 | 7.25% |
| Google Pay | 2617 | 5.37% |
| Bolt | 1620 | 3.32% |
| VISA | 1302 | 2.67% |
| Klarna | 1179 | 2.42% |
| Paddle | 971 | 1.99% |
| Affirm | 897 | 1.84% |
| JCB | 893 | 1.83% |
| Amazon Pay | 838 | 1.72% |
| Sezzle | 491 | 1.01% |
| BitCoin | 288 | 0.59% |
Shipping Carriers Distribution
USPS leads with 37.5% among AI-verified physical stores (21,005 stores) , followed by UPS (28.0%) and FedEx (17.8%) .
Base: 31,101 AI-verified physical stores with detectable shipping carriers (8.5% coverage of all stores). Percentages show share of detected carrier instances (stores may use multiple carriers).
Detected from checkout/shipping pages and shipment widgets; cross-border carriers included where visible.
Top 10 Shipping Carriers
21,005 stores
15,687 stores
10,006 stores
6,130 stores
531 stores
455 stores
357 stores
343 stores
328 stores
311 stores
Visual Distribution
| Shipping Carrier | Store Count | Market Share |
|---|---|---|
| USPS | 21005 | 37.46% |
| UPS | 15687 | 27.97% |
| FedEx | 10006 | 17.84% |
| DHL | 6130 | 10.93% |
| ePacket | 531 | 0.95% |
| Canada Post | 455 | 0.81% |
| Hermes | 357 | 0.64% |
| Speedy | 343 | 0.61% |
| Royal Mail | 328 | 0.58% |
| TNT | 311 | 0.55% |
| DPD | 232 | 0.41% |
| Yun Express | 190 | 0.34% |
| Estes | 176 | 0.31% |
| Australia Post | 173 | 0.31% |
| Blue Star | 152 | 0.27% |
Store Launch Timeline
Over the past 12 months, 77,777 new stores were launched in Venmo , with the highest activity in 2025-10 (2,061 stores) , demonstrating ongoing growth in the e-commerce market.
Last 12 Months
2,061 stores launched
2,525 stores launched
3,207 stores launched
4,420 stores launched
12,710 stores launched
13,343 stores launched
10,467 stores launched
8,857 stores launched
6,671 stores launched
6,477 stores launched
4,754 stores launched
2,285 stores launched
Monthly Trend
| Month | Stores Launched | Percentage |
|---|---|---|
| 2025-10 | 2061 | 2.65% |
| 2025-09 | 2525 | 3.25% |
| 2025-08 | 3207 | 4.12% |
| 2025-07 | 4420 | 5.68% |
| 2025-06 | 12710 | 16.34% |
| 2025-05 | 13343 | 17.16% |
| 2025-04 | 10467 | 13.46% |
| 2025-03 | 8857 | 11.39% |
| 2025-02 | 6671 | 8.58% |
| 2025-01 | 6477 | 8.33% |
| 2024-12 | 4754 | 6.11% |
| 2024-11 | 2285 | 2.94% |
Active Stores by Launch Year
Currently, 252,507 active stores in Venmo are tracked in our database , with the most stores launched in 2025 (70,789 stores still active) . This shows the distribution of currently active stores by their original launch year.
Active Stores by Launch Year
70,789 active stores
40,721 active stores
25,019 active stores
15,870 active stores
16,024 active stores
15,189 active stores
9,746 active stores
10,042 active stores
7,652 active stores
4,238 active stores
3,827 active stores
4,273 active stores
5,577 active stores
2,781 active stores
3,803 active stores
Distribution by Launch Year
| Launch Year | Active Stores | Percentage |
|---|---|---|
| 2025 | 70789 | 28.03% |
| 2024 | 40721 | 16.13% |
| 2023 | 25019 | 9.91% |
| 2022 | 15870 | 6.28% |
| 2021 | 16024 | 6.35% |
| 2020 | 15189 | 6.02% |
| 2019 | 9746 | 3.86% |
| 2018 | 10042 | 3.98% |
| 2017 | 7652 | 3.03% |
| 2016 | 4238 | 1.68% |
| 2015 | 3827 | 1.52% |
| 2014 | 4273 | 1.69% |
| 2013 | 5577 | 2.21% |
| 2012 | 2781 | 1.10% |
| 2011 | 3803 | 1.51% |
| 2010 | 2201 | 0.87% |
| 2009 | 1774 | 0.70% |
| 2008 | 1513 | 0.60% |
| 2007 | 1316 | 0.52% |
| 2006 | 1082 | 0.43% |
| 2005 | 1038 | 0.41% |
| 2004 | 1575 | 0.62% |
| 2003 | 1169 | 0.46% |
| 2002 | 1058 | 0.42% |
| 2001 | 1182 | 0.47% |
| 2000 | 774 | 0.31% |
| 1999 | 756 | 0.30% |
| 1998 | 618 | 0.24% |
| 1997 | 408 | 0.16% |
| 1996 | 372 | 0.15% |
| 1995 | 120 | 0.05% |
Geographic Distribution
United States leads with 98.0% (250,048 AI-verified stores) , followed by Colombia (0.6%) and United Kingdom (0.2%) .
Base: 255,192 AI-verified stores across 20 countries. Percentages show share among AI-verified stores.
Top 10 Countries
250,048 AI-verified stores
1,547 AI-verified stores
512 AI-verified stores
437 AI-verified stores
386 AI-verified stores
274 AI-verified stores
234 AI-verified stores
231 AI-verified stores
221 AI-verified stores
209 AI-verified stores
Visual Distribution
| Country | AI-Verified Store Count | Market Share |
|---|---|---|
| United States | 250048 | 97.98% |
| Colombia | 1547 | 0.61% |
| United Kingdom | 512 | 0.20% |
| Canada | 437 | 0.17% |
| China | 386 | 0.15% |
| Germany | 274 | 0.11% |
| Brazil | 234 | 0.09% |
| France | 231 | 0.09% |
| Netherlands | 221 | 0.09% |
| Italy | 209 | 0.08% |
| Australia | 158 | 0.06% |
| Japan | 136 | 0.05% |
| India | 128 | 0.05% |
| Mexico | 122 | 0.05% |
| Spain | 106 | 0.04% |
| Poland | 97 | 0.04% |
| Cocos (Keeling) Islands | 93 | 0.04% |
| Puerto Rico | 91 | 0.04% |
| Isle of Man | 84 | 0.03% |
| Sweden | 78 | 0.03% |
Featured Stores
Discover the strongest performers and newest entrants in Venmo's e-commerce landscape.
Top Stores by GMV
Data will be available soon.
New Stores
Recently launched ecommerce sites detected by ShopRank in the last full month.
Shopify — Health & Beauty
Shopify — Clothing & Accessories
Shopify — Food & Beverages
Shopify
Shopify — Clothing & Accessories
Dataset Coverage
| Field | Rows count | Coverage |
|---|---|---|
| Website | 367.8k | 100.00% |
| Emails | 133.1k | 36.20% |
| Phones | 10.6k | 2.89% |
| Ecommerce platform | 367.7k | 99.99% |
| Couriers | 31.1k | 8.46% |
| Payment Providers | 27.3k | 7.42% |
| Categories | 217.3k | 59.10% |
| Social Media | 189.7k | 51.57% |
Starter Package
Immediate self-service access
Get instant access to our database
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Customized datasets tailored to your needs
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Maximize Your ROI
Use our detailed Venmo E-commerce Database to:
Gain actionable insights into 256.7k physical stores in Venmo.
- Identify High-Value Leads
-
Quickly find and contact the best decision-makers at Venmo online stores.
- Conduct Competitive Analysis
-
Analyze your competitors' market share, product categories, and technology stacks.
- Direct Outreach
-
Access verified business contacts to accelerate your sales and marketing outreach.
Data Format & Delivery
Available Formats
- CSV
- Excel (XLS/XLSX)
- Text (TXT)
Delivery Methods
- Direct download
- Email delivery
- API access
Use Cases
- Lead Generation
- B2B Marketing
- Direct Marketing
- Email Marketing
- B2B Retargeting
- Market Research
Frequently Asked Questions
- What data is included in the Venmo E-commerce Database?
-
Our database covers over 256.7k Venmo physical stores, including website URLs, verified contacts (emails, phones), e-commerce platforms, product counts, categories, estimated monthly traffic, and more.
- How fresh is your data and how often is it updated?
-
We update our database quarterly, using web crawling, AI analysis, and manual verification. This ensures you always receive the most accurate, relevant, and actionable data.
- Can I get a free sample before purchasing?
-
Absolutely! Contact us to request a free sample dataset customized to your needs. We're happy to provide demos and answer any questions.
- Can I buy only selected segments of data?
-
Yes, you can purchase targeted segments tailored specifically to your business needs—by industry, platform, store size, and more. Contact us for details.
- How quickly can I access the full dataset after purchase?
-
You'll receive immediate access upon payment completion. Our data can be downloaded directly or delivered via email or API.
- What licensing options are available?
-
We offer flexible licensing: one-time purchases, annual subscriptions, and customized enterprise plans. Reach out to discuss the best solution for your business.
Social Media Usage
Instagram leads with 32.2% among stores with at least one detectable social profile (125,228 stores) , followed by Facebook (23.5%) and TikTok (13.2%) .
Base: 189,653 stores with any detectable social profile (51.6% of all stores). Percentages show share of detected platform instances (stores may use multiple platforms).
Links and embeds detected on public pages; private/hidden profiles not counted.
Top 10 Social Platforms
125,228 stores
91,495 stores
51,111 stores
38,994 stores
33,959 stores
27,112 stores
14,338 stores
4,479 stores
1,061 stores
892 stores
Visual Distribution