Venmo Technology Adoption in E-commerce
Discover 206.1k verified e-commerce stores using Venmo. Analyze technology adoption, market trends, integration patterns, and business insights.
Detected across 232.7k domains. 206.1k verified as active stores with physical delivery.
· · Next full refresh: May 2026
206.1k verified active stores out of 232.7k detected · 88.6% verification rate
E-commerce Platforms Distribution
Shopify leads with 98.9% of stores with physical delivery (203,152 stores) , followed by Custom (0.4%) and WooCommerce (0.1%) .
Note: This distribution covers only stores selling physical products with active shopping carts and physical product shipping. Digital products, services, and non-transactional sites are excluded. All stores are verified by our proprietary AI model to ensure accurate e-commerce classification.
Top 10 Platforms (Physical Delivery)
203,152 stores
728 stores
246 stores
240 stores
215 stores
112 stores
105 stores
102 stores
84 stores
83 stores
Visual Distribution
| Platform | Stores with Physical Delivery | Percentage |
|---|---|---|
| Shopify | 203152 | 98.92% |
| Custom | 728 | 0.35% |
| WooCommerce | 246 | 0.12% |
| Shopify, Shopoe | 240 | 0.12% |
| Shopoe, Shopify | 215 | 0.10% |
| Shopify, Dropshipt | 112 | 0.05% |
| Shopify, Tradift | 105 | 0.05% |
| Tradift, Shopify | 102 | 0.05% |
| Dropshipt, Shopify | 84 | 0.04% |
| Shopify, Opus Cart | 83 | 0.04% |
| Anifit, Shopify | 75 | 0.04% |
| Shopify, Anifit | 64 | 0.03% |
| Opus Cart, Shopify | 59 | 0.03% |
| Shopify, Sellvio E-commerce Platform | 57 | 0.03% |
| Shopify, Instasell | 45 | 0.02% |
All Stores Distribution
Shopify holds 99.0% share of all Venmo e-commerce stores (229,579) , with Custom at 0.3% and WooCommerce at 0.1% (April 2026) .
Note: This broader view includes all domains where e-commerce signals were detected, useful for lead generation and competitive analysis. Some may be inactive or non-transactional. For verified active stores, see the default view above.
Top 10 Platforms (All Stores)
229,579 stores
728 stores
272 stores
264 stores
244 stores
113 stores
108 stores
106 stores
88 stores
87 stores
Visual Distribution
| Platform | Total Stores | Percentage |
|---|---|---|
| Shopify | 229579 | 98.99% |
| Custom | 728 | 0.31% |
| WooCommerce | 272 | 0.12% |
| Shopify, Shopoe | 264 | 0.11% |
| Shopoe, Shopify | 244 | 0.11% |
| Shopify, Dropshipt | 113 | 0.05% |
| Shopify, Tradift | 108 | 0.05% |
| Tradift, Shopify | 106 | 0.05% |
| Dropshipt, Shopify | 88 | 0.04% |
| Shopify, Opus Cart | 87 | 0.04% |
| Anifit, Shopify | 85 | 0.04% |
| Shopify, Anifit | 69 | 0.03% |
| Opus Cart, Shopify | 61 | 0.03% |
| Shopify, Sellvio E-commerce Platform | 59 | 0.03% |
| Shopify, Instasell | 52 | 0.02% |
Categories Distribution
Clothing & Accessories leads with 25.2% of all stores (45,418 stores) , followed by Health & Beauty (21.3%) and Sporting Goods & Outdoor Gear (10.4%) .
Base: 180,450 AI-verified stores with physical delivery and detected product categories (87.6% of all verified stores). Percentages show share of stores within each category.
Top 10 Categories
45,418 stores
38,516 stores
18,739 stores
13,832 stores
11,816 stores
9,737 stores
8,902 stores
7,324 stores
7,225 stores
4,320 stores
Visual Distribution
| Category | Number of Stores | Percentage |
|---|---|---|
| Clothing & Accessories | 45418 | 25.17% |
| Health & Beauty | 38516 | 21.34% |
| Sporting Goods & Outdoor Gear | 18739 | 10.38% |
| Food & Beverages | 13832 | 7.67% |
| Toys & Games | 11816 | 6.55% |
| Arts & Entertainment | 9737 | 5.40% |
| Jewelry & Watches | 8902 | 4.93% |
| Home & Garden | 7324 | 4.06% |
| Gifts & Special Occasions | 7225 | 4.00% |
| Electronics & Technology | 4320 | 2.39% |
| Vehicles & Parts | 3388 | 1.88% |
| Furniture & Home Decor | 3121 | 1.73% |
| Business & Industrial | 2909 | 1.61% |
| Tools & Hardware | 2669 | 1.48% |
| Pets & Pet Supplies | 2534 | 1.40% |
Payment Providers Distribution
PayPal leads with 28.3% among AI-verified physical stores (2,529 stores) , followed by American Express (16.5%) and Stripe Connect (10.5%) .
Base: 5,371 AI-verified physical stores with detectable payment providers (2.3% coverage of all stores). Percentages show share of detected provider instances (stores may use multiple providers).
Detected from checkout/payment scripts and provider tags; off-site/manual payments excluded where undetectable.
Top 10 Payment Providers
2,529 stores
1,473 stores
935 stores
841 stores
679 stores
498 stores
401 stores
377 stores
312 stores
240 stores
Visual Distribution
| Payment Provider | Store Count | Market Share |
|---|---|---|
| PayPal | 2529 | 28.32% |
| American Express | 1473 | 16.49% |
| Stripe Connect | 935 | 10.47% |
| MasterCard | 841 | 9.42% |
| Apple Pay | 679 | 7.60% |
| Google Pay | 498 | 5.58% |
| Bolt | 401 | 4.49% |
| Klarna | 377 | 4.22% |
| Affirm | 312 | 3.49% |
| VISA | 240 | 2.69% |
| Sezzle | 203 | 2.27% |
| JCB | 144 | 1.61% |
| Amazon Pay | 132 | 1.48% |
| BitCoin | 97 | 1.09% |
| AfterPay | 69 | 0.77% |
Shipping Carriers Distribution
USPS leads with 34.1% among AI-verified physical stores (3,768 stores) , followed by UPS (26.7%) and FedEx (18.3%) .
Base: 5,817 AI-verified physical stores with detectable shipping carriers (2.5% coverage of all stores). Percentages show share of detected carrier instances (stores may use multiple carriers).
Detected from checkout/shipping pages and shipment widgets; cross-border carriers included where visible.
Top 10 Shipping Carriers
3,768 stores
2,953 stores
2,028 stores
1,211 stores
196 stores
162 stores
148 stores
130 stores
116 stores
89 stores
Visual Distribution
| Shipping Carrier | Store Count | Market Share |
|---|---|---|
| USPS | 3768 | 34.06% |
| UPS | 2953 | 26.69% |
| FedEx | 2028 | 18.33% |
| DHL | 1211 | 10.95% |
| Canada Post | 196 | 1.77% |
| Speedy | 162 | 1.46% |
| Royal Mail | 148 | 1.34% |
| Hermes | 130 | 1.17% |
| Australia Post | 116 | 1.05% |
| China Post | 89 | 0.80% |
| TNT | 71 | 0.64% |
| ePacket | 66 | 0.60% |
| Estes | 60 | 0.54% |
| GLS | 35 | 0.32% |
| Yun Express | 31 | 0.28% |
Store Launch Timeline
Over the past 12 months, 28,394 new stores were launched in Venmo , with the highest activity in 2026-03 (1,544 stores) , demonstrating ongoing growth in the e-commerce market.
Last 12 Months
1,544 stores launched
1,166 stores launched
1,463 stores launched
1,147 stores launched
1,255 stores launched
1,367 stores launched
1,450 stores launched
1,733 stores launched
2,218 stores launched
5,380 stores launched
6,376 stores launched
3,295 stores launched
Monthly Trend
| Month | Stores Launched | Percentage |
|---|---|---|
| 2026-03 | 1544 | 5.44% |
| 2026-02 | 1166 | 4.11% |
| 2026-01 | 1463 | 5.15% |
| 2025-12 | 1147 | 4.04% |
| 2025-11 | 1255 | 4.42% |
| 2025-10 | 1367 | 4.81% |
| 2025-09 | 1450 | 5.11% |
| 2025-08 | 1733 | 6.10% |
| 2025-07 | 2218 | 7.81% |
| 2025-06 | 5380 | 18.95% |
| 2025-05 | 6376 | 22.46% |
| 2025-04 | 3295 | 11.60% |
Active Stores by Launch Year
Currently, 201,776 active stores in Venmo are tracked in our database , with the most stores launched in 2026 (4,196 stores still active) . This shows the distribution of currently active stores by their original launch year.
Active Stores by Launch Year
4,196 active stores
39,614 active stores
32,462 active stores
21,390 active stores
13,786 active stores
13,622 active stores
13,457 active stores
8,697 active stores
8,935 active stores
7,075 active stores
3,884 active stores
3,532 active stores
3,998 active stores
4,990 active stores
2,682 active stores
Distribution by Launch Year
| Launch Year | Active Stores | Percentage |
|---|---|---|
| 2026 | 4196 | 2.08% |
| 2025 | 39614 | 19.63% |
| 2024 | 32462 | 16.09% |
| 2023 | 21390 | 10.60% |
| 2022 | 13786 | 6.83% |
| 2021 | 13622 | 6.75% |
| 2020 | 13457 | 6.67% |
| 2019 | 8697 | 4.31% |
| 2018 | 8935 | 4.43% |
| 2017 | 7075 | 3.51% |
| 2016 | 3884 | 1.92% |
| 2015 | 3532 | 1.75% |
| 2014 | 3998 | 1.98% |
| 2013 | 4990 | 2.47% |
| 2012 | 2682 | 1.33% |
| 2011 | 3339 | 1.65% |
| 2010 | 2106 | 1.04% |
| 2009 | 1693 | 0.84% |
| 2008 | 1401 | 0.69% |
| 2007 | 1243 | 0.62% |
| 2006 | 1029 | 0.51% |
| 2005 | 997 | 0.49% |
| 2004 | 1444 | 0.72% |
| 2003 | 1081 | 0.54% |
| 2002 | 992 | 0.49% |
| 2001 | 1080 | 0.54% |
| 2000 | 775 | 0.38% |
| 1999 | 776 | 0.38% |
| 1998 | 599 | 0.30% |
| 1997 | 417 | 0.21% |
| 1996 | 377 | 0.19% |
| 1995 | 107 | 0.05% |
Geographic Distribution
United States leads with 98.1% (200,774 AI-verified stores) , followed by Colombia (0.3%) and United Kingdom (0.3%) .
Base: 204,747 AI-verified stores across 20 countries. Percentages show share among AI-verified stores.
Top 10 Countries
200,774 AI-verified stores
587 AI-verified stores
559 AI-verified stores
498 AI-verified stores
295 AI-verified stores
284 AI-verified stores
227 AI-verified stores
196 AI-verified stores
182 AI-verified stores
150 AI-verified stores
Visual Distribution
| Country | AI-Verified Store Count | Market Share |
|---|---|---|
| United States | 200774 | 98.06% |
| Colombia | 587 | 0.29% |
| United Kingdom | 559 | 0.27% |
| Canada | 498 | 0.24% |
| Germany | 295 | 0.14% |
| China | 284 | 0.14% |
| France | 227 | 0.11% |
| Netherlands | 196 | 0.10% |
| Australia | 182 | 0.09% |
| Brazil | 150 | 0.07% |
| Italy | 143 | 0.07% |
| Japan | 135 | 0.07% |
| Mexico | 128 | 0.06% |
| India | 110 | 0.05% |
| Cocos (Keeling) Islands | 90 | 0.04% |
| Spain | 87 | 0.04% |
| Hong Kong | 80 | 0.04% |
| Puerto Rico | 79 | 0.04% |
| Poland | 73 | 0.04% |
| Sweden | 70 | 0.03% |
Featured Stores
A selection of notable and recently launched stores in this segment.
Notable Stores
A sample of well-known stores in this segment tracked by ShopRank.
Shopify - Furniture & Home Decor
Shopify - Clothing & Accessories
Shopify - Arts & Entertainment
Shopify - Clothing & Accessories
Shopify - Sporting Goods & Outdoor Gear
New Stores
Recently launched stores detected by ShopRank in the last full month.
Shopify - Clothing & Accessories
Shopify - Jewelry & Watches
Shopify - Health & Beauty
Shopify - Health & Beauty
Shopify - Health & Beauty
Data Coverage
| Field | Rows count | Coverage |
|---|---|---|
| Website | 232.7k | 100.00% |
| Emails | 40.5k | 17.40% |
| Phones | 8.8k | 3.78% |
| Ecommerce platform | 232.7k | 99.99% |
| Couriers | 5.8k | 2.50% |
| Payment Providers | 5.4k | 2.31% |
| Categories | 189.1k | 81.25% |
| Social Media | 137.5k | 59.07% |
Coverage reflects detectability from public website analysis. Payment providers and shipping carriers are identified from checkout pages and shipping widgets. Stores using off-site payment flows or custom shipping integrations may not be detected. Actual adoption rates are higher than shown.
Market Intelligence
On-demand market analysis
Self-service access to market data and insights
- Search and segment stores by any criteria
- API integration for automated workflows
- Monthly data refreshes
- Market sizing and segmentation
Strategic Intelligence
Custom research and competitive analysis
Tailored intelligence for strategic decisions
- Custom market reports and analysis
- Competitive landscape monitoring
- Dedicated analyst support
- Flexible licensing and enterprise pricing
Market Intelligence
Understand the Venmo e-commerce landscape:
Analyze 206.1k verified e-commerce stores on Venmo - technology adoption, market share, competitive positioning.
- Track Competitive Shifts
-
Monitor platform migrations, technology adoption, and market share changes across Venmo e-commerce.
- Size Your Addressable Market
-
Segment stores by platform, category, traffic tier, and payment infrastructure to quantify your market opportunity.
- Monitor Adoption Trends
-
Identify which payment providers, shipping carriers, and platforms are gaining or losing traction.
Data Access
- Interactive search and filtering via web app
- REST API for programmatic access and automation
- Monthly data refreshes with historical tracking
Use Cases
- Competitive intelligence and market sizing
- Technology adoption and platform migration analysis
- Sales prospecting and account-based targeting
- Investment research and due diligence
Frequently Asked Questions
- What data is included in the Venmo e-commerce intelligence?
-
We track 206.1k verified Venmo e-commerce stores with 50+ data points per store: e-commerce platform, product counts, categories, payment providers, shipping carriers, estimated traffic, technology stack, and verified business contacts.
- How is the data collected and how often is it updated?
-
We continuously crawl 300M+ domains using proprietary web crawlers, AI classification, and technology fingerprinting. The database is refreshed monthly, so you always work with current market data.
- How do I access the data?
-
Self-service plans give you instant access through our web app and REST API. You can search, filter, and segment stores interactively or integrate programmatically into your workflows. View plans →
- Can I filter by specific segments?
-
Yes. You can segment by country, platform, store size, product category, payment provider, shipping carrier, traffic tier, and more. All filtering is available through both the web app and API.
- Do you offer enterprise or custom licensing?
-
Yes. For large-scale data needs, custom market reports, or dedicated support, contact us to discuss enterprise pricing.
Social Media Usage
Instagram leads with 31.9% among stores with at least one detectable social profile (109,038 stores) , followed by Facebook (24.6%) and TikTok (12.1%) .
Base: 137,457 stores with any detectable social profile (59.1% of all stores). Percentages show share of detected platform instances (stores may use multiple platforms).
Links and embeds detected on public pages; private/hidden profiles not counted.
Top 10 Social Platforms
109,038 stores
84,335 stores
41,276 stores
37,983 stores
28,271 stores
25,889 stores
7,949 stores
5,583 stores
958 stores
871 stores
Visual Distribution