Venmo Technology Adoption in E-commerce

Discover 255.0k e-commerce stores using Venmo. Analyze technology adoption, market trends, integration patterns, and business insights.

· · Next full refresh: December 2025

E-commerce Platforms Distribution

Shopify leads with 99.2% of stores with physical delivery (253,013 stores) , followed by Custom (0.6%) and WooCommerce (0.1%) .

Note: This distribution covers only stores selling physical products with active shopping carts and physical product shipping. Digital products, services, and non-transactional sites are excluded. All stores are verified by our proprietary AI model to ensure accurate e-commerce classification.

Top 10 Platforms (Physical Delivery)

Shopify 99.2%

253,013 stores

1,477 stores

208 stores

151 stores

29 stores

25 stores

16 stores

14 stores

14 stores

12 stores

Visual Distribution

Distribution of top 10 platforms by stores with physical delivery (November 2025)
E-commerce platforms distribution for stores with physical delivery in Venmo
Platform Stores with Physical Delivery Percentage
Shopify 253013 99.22%
Custom 1477 0.58%
WooCommerce 208 0.08%
Zoorix, Shopify 151 0.06%
TargetBay, Shopify 29 0.01%
UpsellPlus, Shopify 25 0.01%
BinderPOS, Shopify 16 0.01%
OpenCart 14 0.01%
Shopify, Magento 14 0.01%
WooCommerce, Shopify 12 0.00%
BigCommerce, Shopify 10 0.00%
Magento 8 0.00%
Shopify, Immerss 6 0.00%
Wix eCommerce 6 0.00%
Vop, Shopify 6 0.00%

All Stores Distribution

Shopify holds 99.4% share of all Venmo e-commerce stores (367,262) , with Custom at 0.4% and WooCommerce at 0.1% (November 2025) .

Note: This broader distribution includes all stores with e-commerce indicators such as platform detection, shopping cart presence, or payment integration. This liberal approach may include some false positives (e.g., WooCommerce installations used for non-commercial purposes) but provides comprehensive market coverage for lead generation and competitive analysis.

Top 10 Platforms (All Stores)

Shopify 99.4%

367,262 stores

1,477 stores

247 stores

210 stores

30 stores

27 stores

24 stores

16 stores

15 stores

20 stores

Visual Distribution

Distribution of top 10 platforms by all stores (November 2025)
E-commerce platforms distribution for all stores in Venmo
Platform Total Stores Percentage
Shopify 367262 99.43%
Custom 1477 0.40%
WooCommerce 247 0.07%
Zoorix, Shopify 210 0.06%
TargetBay, Shopify 30 0.01%
UpsellPlus, Shopify 27 0.01%
BinderPOS, Shopify 24 0.01%
OpenCart 16 0.00%
Shopify, Magento 15 0.00%
WooCommerce, Shopify 20 0.01%
BigCommerce, Shopify 11 0.00%
Magento 10 0.00%
Shopify, Immerss 6 0.00%
Wix eCommerce 6 0.00%
Vop, Shopify 6 0.00%

Categories Distribution

Clothing & Accessories leads with 37.2% of all stores (72,235 stores) , followed by Health & Beauty (18.0%) and Jewelry & Watches (7.7%) .

Top 10 Categories

Clothing & Accessories 37.2%

72,235 stores

Health & Beauty 18.0%

35,068 stores

Jewelry & Watches 7.7%

14,941 stores

Food & Beverages 5.9%

11,393 stores

Arts & Entertainment 4.4%

8,631 stores

Home & Garden 4.4%

8,498 stores

Electronics & Technology 4.3%

8,296 stores

Sporting Goods & Outdoor Gear 3.1%

6,033 stores

Gifts & Special Occasions 3.0%

5,831 stores

Furniture & Home Decor 2.9%

5,625 stores

Visual Distribution

Distribution of top 10 Venmo store categories (November 2025)
Distribution of categories in Venmo e-commerce stores
Category Number of Stores Percentage
Clothing & Accessories 72235 37.15%
Health & Beauty 35068 18.04%
Jewelry & Watches 14941 7.68%
Food & Beverages 11393 5.86%
Arts & Entertainment 8631 4.44%
Home & Garden 8498 4.37%
Electronics & Technology 8296 4.27%
Sporting Goods & Outdoor Gear 6033 3.10%
Gifts & Special Occasions 5831 3.00%
Furniture & Home Decor 5625 2.89%
Pets & Pet Supplies 5548 2.85%
Vehicles & Parts 4227 2.17%
Toys & Games 3351 1.72%
Baby & Toddler 2393 1.23%
Collectibles & Hobbies 2353 1.21%

Payment Providers Distribution

PayPal leads with 26.6% among AI-verified physical stores (12,934 stores) , followed by American Express (20.5%) and MasterCard (12.9%) .

Base: 27,195 AI-verified physical stores with detectable payment providers (7.4% coverage of all stores). Percentages show share of detected provider instances (stores may use multiple providers).

Detected from checkout/payment scripts and provider tags; off-site/manual payments excluded where undetectable.

Top 10 Payment Providers

PayPal 26.6%

12,934 stores

9,974 stores

6,258 stores

4,850 stores

3,533 stores

2,609 stores

Bolt 3.3%

1,610 stores

VISA 2.7%

1,305 stores

1,204 stores

967 stores

Visual Distribution

Distribution of top 10 Venmo payment providers (November 2025)
Distribution of payment providers in Venmo e-commerce stores
Payment Provider Store Count Market Share
PayPal 12934 26.58%
American Express 9974 20.50%
MasterCard 6258 12.86%
Stripe Connect 4850 9.97%
Apple Pay 3533 7.26%
Google Pay 2609 5.36%
Bolt 1610 3.31%
VISA 1305 2.68%
Klarna 1204 2.47%
Paddle 967 1.99%
JCB 890 1.83%
Affirm 886 1.82%
Amazon Pay 865 1.78%
Sezzle 492 1.01%
BitCoin 284 0.58%

Shipping Carriers Distribution

USPS leads with 37.5% among AI-verified physical stores (20,881 stores) , followed by UPS (27.9%) and FedEx (17.9%) .

Base: 30,889 AI-verified physical stores with detectable shipping carriers (8.4% coverage of all stores). Percentages show share of detected carrier instances (stores may use multiple carriers).

Detected from checkout/shipping pages and shipment widgets; cross-border carriers included where visible.

Top 10 Shipping Carriers

USPS 37.5%

20,881 stores

UPS 27.9%

15,572 stores

FedEx 17.9%

9,963 stores

DHL 10.9%

6,094 stores

534 stores

456 stores

358 stores

337 stores

328 stores

TNT 0.5%

301 stores

Visual Distribution

Distribution of top 10 Venmo shipping carriers (November 2025)
Distribution of shipping carriers in Venmo e-commerce stores
Shipping Carrier Store Count Market Share
USPS 20881 37.46%
UPS 15572 27.94%
FedEx 9963 17.87%
DHL 6094 10.93%
ePacket 534 0.96%
Canada Post 456 0.82%
Hermes 358 0.64%
Speedy 337 0.60%
Royal Mail 328 0.59%
TNT 301 0.54%
DPD 231 0.41%
Yun Express 187 0.34%
Estes 172 0.31%
Australia Post 172 0.31%
Blue Star 152 0.27%

Store Launch Timeline

Over the past 12 months, 78,277 new stores were launched in Venmo , with the highest activity in 2025-10 (2,095 stores) , demonstrating ongoing growth in the e-commerce market.

Last 12 Months

2025-10 2.7%

2,095 stores launched

2025-09 3.2%

2,515 stores launched

2025-08 4.1%

3,188 stores launched

2025-07 5.6%

4,407 stores launched

2025-06 16.3%

12,724 stores launched

2025-05 17.0%

13,336 stores launched

2025-04 13.3%

10,428 stores launched

2025-03 11.3%

8,808 stores launched

2025-02 8.5%

6,628 stores launched

2025-01 8.2%

6,438 stores launched

2024-12 6.1%

4,740 stores launched

2024-11 3.8%

2,970 stores launched

Monthly Trend

Monthly store launches in Venmo (November 2025)
Monthly store launches in Venmo over the past 12 months
Month Stores Launched Percentage
2025-10 2095 2.68%
2025-09 2515 3.21%
2025-08 3188 4.07%
2025-07 4407 5.63%
2025-06 12724 16.26%
2025-05 13336 17.04%
2025-04 10428 13.32%
2025-03 8808 11.25%
2025-02 6628 8.47%
2025-01 6438 8.22%
2024-12 4740 6.06%
2024-11 2970 3.79%

Active Stores by Launch Year

Currently, 250,879 active stores in Venmo are tracked in our database , with the most stores launched in 2025 (70,615 stores still active) . This shows the distribution of currently active stores by their original launch year.

Active Stores by Launch Year

2025 28.1%

70,615 active stores

2024 16.3%

40,798 active stores

2023 9.9%

24,806 active stores

2022 6.3%

15,727 active stores

2021 6.3%

15,898 active stores

2020 6.0%

15,026 active stores

2019 3.8%

9,627 active stores

2018 4.0%

9,937 active stores

2017 3.0%

7,518 active stores

2016 1.7%

4,190 active stores

2015 1.5%

3,772 active stores

2014 1.7%

4,204 active stores

2013 2.2%

5,535 active stores

2012 1.1%

2,753 active stores

2011 1.5%

3,768 active stores

Distribution by Launch Year

Active stores in Venmo by original launch year (November 2025)
Active stores in Venmo by launch year
Launch Year Active Stores Percentage
2025 70615 28.15%
2024 40798 16.26%
2023 24806 9.89%
2022 15727 6.27%
2021 15898 6.34%
2020 15026 5.99%
2019 9627 3.84%
2018 9937 3.96%
2017 7518 3.00%
2016 4190 1.67%
2015 3772 1.50%
2014 4204 1.68%
2013 5535 2.21%
2012 2753 1.10%
2011 3768 1.50%
2010 2180 0.87%
2009 1750 0.70%
2008 1497 0.60%
2007 1295 0.52%
2006 1054 0.42%
2005 1021 0.41%
2004 1554 0.62%
2003 1150 0.46%
2002 1041 0.41%
2001 1161 0.46%
2000 759 0.30%
1999 741 0.30%
1998 612 0.24%
1997 404 0.16%
1996 367 0.15%
1995 119 0.05%

Social Media Usage

Instagram leads with 32.2% among stores with at least one detectable social profile (123,852 stores) , followed by Facebook (23.5%) and TikTok (13.1%) .

Base: 189,117 stores with any detectable social profile (51.2% of all stores). Percentages show share of detected platform instances (stores may use multiple platforms).

Links and embeds detected on public pages; private/hidden profiles not counted.

Top 10 Social Platforms

Instagram 32.2%

123,852 stores

Facebook 23.5%

90,325 stores

TikTok 13.1%

50,519 stores

YouTube 10.0%

38,411 stores

Pinterest 8.7%

33,571 stores

Twitter 7.0%

26,893 stores

X 3.7%

14,192 stores

LinkedIn 1.2%

4,490 stores

WhatsApp 0.3%

1,050 stores

Vimeo 0.2%

890 stores

Visual Distribution

Distribution of social media platforms in Venmo (November 2025)
Distribution of social media platforms in Venmo e-commerce stores
Social Platform Store Count Market Share
Instagram 123852 32.24%
Facebook 90325 23.51%
TikTok 50519 13.15%
YouTube 38411 10.00%
Pinterest 33571 8.74%
Twitter 26893 7.00%
X 14192 3.69%
LinkedIn 4490 1.17%
WhatsApp 1050 0.27%
Vimeo 890 0.23%

Geographic Distribution

United States leads with 98.0% (248,419 AI-verified stores) , followed by Colombia (0.6%) and United Kingdom (0.2%) .

Base: 253,536 AI-verified stores across 20 countries. Percentages show share among AI-verified stores.

Top 10 Countries

248,419 AI-verified stores

1,563 AI-verified stores

492 AI-verified stores

426 AI-verified stores

China 0.2%

385 AI-verified stores

266 AI-verified stores

232 AI-verified stores

228 AI-verified stores

218 AI-verified stores

Italy 0.1%

206 AI-verified stores

Visual Distribution

Geographic distribution of stores using Venmo (November 2025)
Geographic distribution of stores using Venmo
Country AI-Verified Store Count Market Share
United States 248419 97.98%
Colombia 1563 0.62%
United Kingdom 492 0.19%
Canada 426 0.17%
China 385 0.15%
Germany 266 0.10%
Brazil 232 0.09%
France 228 0.09%
Netherlands 218 0.09%
Italy 206 0.08%
Australia 155 0.06%
Japan 136 0.05%
Mexico 123 0.05%
India 117 0.05%
Poland 116 0.05%
Spain 108 0.04%
Cocos (Keeling) Islands 95 0.04%
Puerto Rico 91 0.04%
Isle of Man 84 0.03%
Sweden 76 0.03%

Dataset Coverage

Field Rows count Coverage
Website 369.5k 100.00%
Emails 132.9k 35.96%
Phones 10.5k 2.85%
Ecommerce platform 369.4k 99.99%
Couriers 30.9k 8.36%
Payment Providers 27.2k 7.36%
Categories 216.1k 58.48%
Social Media 189.1k 51.19%

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Frequently Asked Questions

What data is included in the Venmo E-commerce Database?

Our database covers over 255.0k Venmo physical stores, including website URLs, verified contacts (emails, phones), e-commerce platforms, product counts, categories, estimated monthly traffic, and more.

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We update our database quarterly, using web crawling, AI analysis, and manual verification. This ensures you always receive the most accurate, relevant, and actionable data.

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Absolutely! Contact us to request a free sample dataset customized to your needs. We're happy to provide demos and answer any questions.

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Yes, you can purchase targeted segments tailored specifically to your business needs—by industry, platform, store size, and more. Contact us for details.

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