Venmo Technology Adoption in E-commerce
Discover 171.4k verified e-commerce stores using Venmo. Analyze technology adoption, market trends, integration patterns, and business insights.
Detected across 193.7k domains. 171.4k verified as active stores with physical delivery.
This is a public report preview. Use the catalog, exports or API for account lists. Fields depend on your plan; coverage varies by merchant.
171.4k verified active stores out of 193.7k detected · 88.5% verification rate
E-commerce Platforms Distribution
Shopify stores with 98.5% of stores with physical delivery (168,928 stores) , followed by Custom (0.4%) and WooCommerce (0.2%) .
Base: 171,432 active verified stores, including those without a detected platform. Rankings show leading platform combinations; displayed percentages need not sum to 100%. Digital products, services, and non-transactional sites are excluded. All stores are verified by our proprietary AI model to ensure accurate e-commerce classification.
Top 10 Platforms (Physical Delivery)
168,928 stores
606 stores
320 stores
193 stores
184 stores
86 stores
80 stores
65 stores
61 stores
59 stores
Visual Distribution
168,928 stores
606 stores
320 stores
193 stores
184 stores
86 stores
80 stores
65 stores
61 stores
59 stores
| Platform | Stores with Physical Delivery | Percentage |
|---|---|---|
| Shopify | 168928 | 98.54% |
| Custom | 606 | 0.35% |
| WooCommerce | 320 | 0.19% |
| Shopify, Shopoe | 193 | 0.11% |
| Shopoe, Shopify | 184 | 0.11% |
| Tradift, Shopify | 86 | 0.05% |
| Shopify, Tradift | 80 | 0.05% |
| Opus Cart, Shopify | 65 | 0.04% |
| Shopify, Opus Cart | 61 | 0.04% |
| Shopify, Dropshipt | 59 | 0.03% |
Show broader dataset (all e-commerce signals)
Websites with E-commerce Signals
Shopify holds 98.6% share of detected Venmo e-commerce signals (191,052) , with Custom at 0.3% and WooCommerce at 0.2% (June 2026) .
Base: 193,710 domains in this report's signal population, including domains without a detected platform. This is not a store count: it can include redirects and non-transactional sites. Displayed percentages need not sum to 100%.
Top 10 Platforms (All Signals)
191,052 websites
606 websites
342 websites
208 websites
207 websites
89 websites
80 websites
68 websites
61 websites
60 websites
Visual Distribution
191,052 websites
606 websites
342 websites
208 websites
207 websites
89 websites
80 websites
68 websites
61 websites
60 websites
| Platform | Websites with Signals | Percentage |
|---|---|---|
| Shopify | 191052 | 98.63% |
| Custom | 606 | 0.31% |
| WooCommerce | 342 | 0.18% |
| Shopify, Shopoe | 208 | 0.11% |
| Shopoe, Shopify | 207 | 0.11% |
| Tradift, Shopify | 89 | 0.05% |
| Shopify, Tradift | 80 | 0.04% |
| Opus Cart, Shopify | 68 | 0.04% |
| Shopify, Opus Cart | 61 | 0.03% |
| Shopify, Dropshipt | 60 | 0.03% |
Categories Distribution
Clothing & Accessories stores with 21.8% of all stores (37,322 stores) , followed by Health & Beauty (18.4%) and Sporting Goods & Outdoor Gear (9.3%) .
Base: 171,432 active verified stores, including stores without a detected category. Percentages use this full population, not only the displayed categories.
Top 10 Categories
37,322 stores
31,527 stores
15,915 stores
11,658 stores
9,986 stores
8,352 stores
7,482 stores
6,147 stores
5,972 stores
3,515 stores
Visual Distribution
37,322 stores
31,527 stores
15,915 stores
11,658 stores
9,986 stores
8,352 stores
7,482 stores
6,147 stores
5,972 stores
3,515 stores
| Category | Number of Stores | Percentage |
|---|---|---|
| Clothing & Accessories | 37322 | 21.77% |
| Health & Beauty | 31527 | 18.39% |
| Sporting Goods & Outdoor Gear | 15915 | 9.28% |
| Food & Beverages | 11658 | 6.80% |
| Toys & Games | 9986 | 5.83% |
| Arts & Entertainment | 8352 | 4.87% |
| Jewelry & Watches | 7482 | 4.36% |
| Home & Garden | 6147 | 3.59% |
| Gifts & Special Occasions | 5972 | 3.48% |
| Electronics & Technology | 3515 | 2.05% |
Payment Providers Distribution
PayPal accounts for 31.7% of displayed detection occurrences (1,742 occurrences) , followed by American Express (16.6%) and Stripe Connect (10.4%) .
Base: 5,497 provider detection occurrences in the displayed ranking, from active stores. One store can contribute multiple occurrences. These percentages are not the share of unique stores or all detections.
Detected from checkout/payment scripts and provider tags; off-site/manual payments excluded where undetectable.
Top 10 Payment Providers
1,742 occurrences
913 occurrences
572 occurrences
475 occurrences
450 occurrences
330 occurrences
303 occurrences
291 occurrences
266 occurrences
155 occurrences
Visual Distribution
1,742 occurrences
913 occurrences
572 occurrences
475 occurrences
450 occurrences
330 occurrences
303 occurrences
291 occurrences
266 occurrences
155 occurrences
| Payment Provider | Detection Occurrences | Share of Displayed Occurrences |
|---|---|---|
| PayPal | 1742 | 31.69% |
| American Express | 913 | 16.61% |
| Stripe Connect | 572 | 10.41% |
| MasterCard | 475 | 8.64% |
| Apple Pay | 450 | 8.19% |
| Google Pay | 330 | 6.00% |
| Bolt | 303 | 5.51% |
| Klarna | 291 | 5.29% |
| Affirm | 266 | 4.84% |
| Sezzle | 155 | 2.82% |
Shipping Carriers Distribution
USPS accounts for 31.8% of displayed detection occurrences (2,294 occurrences) , followed by UPS (26.5%) and FedEx (19.1%) .
Base: 7,223 carrier detection occurrences in the displayed ranking, from active stores. One store can contribute multiple occurrences. These percentages are not the share of unique stores or all detections.
Detected from checkout/shipping pages and shipment widgets; cross-border carriers included where visible.
Top 10 Shipping Carriers
2,294 occurrences
1,916 occurrences
1,378 occurrences
870 occurrences
174 occurrences
153 occurrences
136 occurrences
116 occurrences
101 occurrences
85 occurrences
Visual Distribution
2,294 occurrences
1,916 occurrences
1,378 occurrences
870 occurrences
174 occurrences
153 occurrences
136 occurrences
116 occurrences
101 occurrences
85 occurrences
| Shipping Carrier | Detection Occurrences | Share of Displayed Occurrences |
|---|---|---|
| USPS | 2294 | 31.76% |
| UPS | 1916 | 26.53% |
| FedEx | 1378 | 19.08% |
| DHL | 870 | 12.04% |
| Canada Post | 174 | 2.41% |
| Speedy | 153 | 2.12% |
| Royal Mail | 136 | 1.88% |
| Australia Post | 116 | 1.61% |
| China Post | 101 | 1.40% |
| Hermes | 85 | 1.18% |
Store Launch Timeline
Over the past 12 months, 13,185 new stores were launched in Venmo , with the highest activity in 2026-05 (844 stores) , demonstrating ongoing growth in the e-commerce market.
Last 12 Months
844 stores launched
1,164 stores launched
1,141 stores launched
771 stores launched
961 stores launched
702 stores launched
835 stores launched
996 stores launched
1,092 stores launched
1,289 stores launched
1,718 stores launched
1,672 stores launched
Monthly Trend
6.4% of last 12 months
8.8% of last 12 months
8.7% of last 12 months
5.8% of last 12 months
7.3% of last 12 months
5.3% of last 12 months
6.3% of last 12 months
7.6% of last 12 months
8.3% of last 12 months
9.8% of last 12 months
13.0% of last 12 months
12.7% of last 12 months
| Month | Stores Launched | Percentage |
|---|---|---|
| 2026-05 | 844 | 6.40% |
| 2026-04 | 1164 | 8.83% |
| 2026-03 | 1141 | 8.65% |
| 2026-02 | 771 | 5.85% |
| 2026-01 | 961 | 7.29% |
| 2025-12 | 702 | 5.32% |
| 2025-11 | 835 | 6.33% |
| 2025-10 | 996 | 7.55% |
| 2025-09 | 1092 | 8.28% |
| 2025-08 | 1289 | 9.78% |
| 2025-07 | 1718 | 13.03% |
| 2025-06 | 1672 | 12.68% |
Active Stores by Launch Year
Currently, 167,618 active stores in Venmo are tracked in our database , with the most stores launched in 2026 (4,942 stores still active) . This shows the distribution of currently active stores by their original launch year.
Active Stores by Launch Year
4,942 active stores
29,508 active stores
26,446 active stores
17,727 active stores
11,703 active stores
11,429 active stores
11,447 active stores
7,434 active stores
7,571 active stores
6,131 active stores
3,360 active stores
3,055 active stores
3,451 active stores
4,242 active stores
2,288 active stores
Distribution by Launch Year
2.9% of tracked active stores
17.6% of tracked active stores
15.8% of tracked active stores
10.6% of tracked active stores
7.0% of tracked active stores
6.8% of tracked active stores
6.8% of tracked active stores
4.4% of tracked active stores
4.5% of tracked active stores
3.7% of tracked active stores
2.0% of tracked active stores
1.8% of tracked active stores
2.1% of tracked active stores
2.5% of tracked active stores
1.4% of tracked active stores
| Launch Year | Active Stores | Percentage |
|---|---|---|
| 2026 | 4942 | 2.95% |
| 2025 | 29508 | 17.60% |
| 2024 | 26446 | 15.78% |
| 2023 | 17727 | 10.58% |
| 2022 | 11703 | 6.98% |
| 2021 | 11429 | 6.82% |
| 2020 | 11447 | 6.83% |
| 2019 | 7434 | 4.44% |
| 2018 | 7571 | 4.52% |
| 2017 | 6131 | 3.66% |
| 2016 | 3360 | 2.00% |
| 2015 | 3055 | 1.82% |
| 2014 | 3451 | 2.06% |
| 2013 | 4242 | 2.53% |
| 2012 | 2288 | 1.37% |
Geographic Distribution
United States stores with 95.4% (163,541 active verified stores) , followed by United Kingdom (0.4%) and China (0.3%) .
Base: 171,432 active verified stores, including stores with unknown country. Percentages use the full population, not only the displayed countries.
Top 10 Countries
163,541 active verified stores
660 active verified stores
600 active verified stores
517 active verified stores
378 active verified stores
316 active verified stores
229 active verified stores
223 active verified stores
192 active verified stores
130 active verified stores
Visual Distribution
163,541 active verified stores
660 active verified stores
600 active verified stores
517 active verified stores
378 active verified stores
316 active verified stores
229 active verified stores
223 active verified stores
192 active verified stores
130 active verified stores
| Country | AI-Verified Store Count | Market Share |
|---|---|---|
| United States | 163541 | 95.40% |
| United Kingdom | 660 | 0.38% |
| China | 600 | 0.35% |
| Canada | 517 | 0.30% |
| Colombia | 378 | 0.22% |
| Germany | 316 | 0.18% |
| Australia | 229 | 0.13% |
| France | 223 | 0.13% |
| Netherlands | 192 | 0.11% |
| Mexico | 130 | 0.08% |
Featured Stores
A selection of notable and recently launched stores in this segment.
Notable Stores
A sample of well-known stores in this segment tracked by ShopRank.
Shopify - Clothing & Accessories
Shopify - Clothing & Accessories
Shopify - Furniture & Home Decor
Shopify - Pets & Pet Supplies
Shopify - Clothing & Accessories
New Stores
Recently launched stores detected by ShopRank in the last full month.
Shopify - Health & Beauty
Shopify - Clothing & Accessories
Shopify - Jewelry & Watches
Opus Cart - Clothing & Accessories
Shopify - Clothing & Accessories
Data Coverage
Coverage among all domains with this detected signal, including non-active profiles; not just active stores.
| Field | Rows count | Coverage |
|---|---|---|
| Website | 193.7k | 100.00% |
| Emails | 27.9k | 14.39% |
| Phones | 16k | 8.28% |
| Ecommerce platform | 193.7k | 100.00% |
| Couriers | 3.9k | 2.01% |
| Payment Providers | 3.7k | 1.89% |
| Categories | 157.7k | 81.42% |
| Social Media | 117.4k | 60.63% |
Coverage reflects detectability from public website analysis. Payment providers and shipping carriers are identified from checkout pages and shipping widgets. Stores using off-site payment flows or custom shipping integrations may not be detected. Actual adoption rates are higher than shown.
Market Intelligence
On-demand market analysis
Self-service access to market data and insights
- Search and segment stores by any criteria
- API integration for automated workflows
- Periodic index updates
- Market sizing and segmentation
Strategic Intelligence
Custom research and competitive analysis
Tailored intelligence for strategic decisions
- Custom market reports and analysis
- Competitive landscape monitoring
- Direct support from the founder
- Flexible licensing and enterprise pricing
Market Intelligence
Understand the Venmo e-commerce landscape:
Analyze 171.4k verified e-commerce stores on Venmo - technology adoption, market share, competitive positioning.
- Track Competitive Shifts
-
Monitor platform migrations, technology adoption, and market share changes across Venmo e-commerce.
- Size Your Addressable Market
-
Segment stores by country, platform, category, PSP, carrier, technology, and merchant-size signals to quantify your market opportunity.
- Monitor Adoption Trends
-
Identify which payment providers, shipping carriers, and platforms are gaining or losing traction.
Data Access
- Interactive search and filtering via web app
- REST API for programmatic access and automation
- Index updates; historical datasets by agreement
Use Cases
- Competitive intelligence and market sizing
- Technology adoption and platform migration analysis
- Sales prospecting and account-based targeting
- Investment research and due diligence
Frequently Asked Questions
- What data is included in the Venmo e-commerce intelligence?
-
We track 171.4k verified Venmo e-commerce stores whose profiles can include: e-commerce platform, product counts, categories, payment providers, shipping carriers, technology stack, merchant-size signals, and available business contact fields.
- How is the data collected and how often is it updated?
-
We rebuild the searchable index typically every 2–4 weeks. Observation dates vary by source and field; a rebuild does not mean every website was observed again. This public report has its own publication date and may use an older snapshot than the live catalog. Coverage varies by field and market. A missing payment or carrier signal means we did not detect it, not that the merchant does not use it.
- How do I access the data?
-
Self-service plans give you instant access through our web app and REST API. You can search, filter, and segment stores interactively or integrate programmatically into your workflows. View plans →
- Can I filter by specific segments?
-
Yes. You can segment by country, platform, product category, payment provider, shipping carrier, technology stack, store age, cross-border signals, and merchant-size bands. Some advanced signals are plan-gated, and the same field contract is used by the web app, exports, and API.
- Do you offer enterprise or custom licensing?
-
Yes. For large-scale data needs, custom market reports, or dedicated support, contact us to discuss enterprise pricing.
Social Media Usage
Instagram accounts for 31.6% of displayed detection occurrences (93,320 occurrences) , followed by Facebook (24.7%) and TikTok (11.9%) .
Base: 295,394 social-platform detection occurrences in the displayed ranking, from active stores. One store can contribute multiple occurrences. These percentages are not the share of unique stores or all detections.
Links and embeds detected on public pages; private/hidden profiles not counted.
Top 10 Social Platforms
93,320 occurrences
73,075 occurrences
35,175 occurrences
33,389 occurrences
24,619 occurrences
22,242 occurrences
6,842 occurrences
5,131 occurrences
848 occurrences
753 occurrences
Visual Distribution
93,320 occurrences
73,075 occurrences
35,175 occurrences
33,389 occurrences
24,619 occurrences
22,242 occurrences
6,842 occurrences
5,131 occurrences
848 occurrences
753 occurrences