Venmo Technology Adoption in E-commerce
Discover 255.0k e-commerce stores using Venmo. Analyze technology adoption, market trends, integration patterns, and business insights.
· · Next full refresh: December 2025
E-commerce Platforms Distribution
Shopify leads with 99.2% of stores with physical delivery (253,013 stores) , followed by Custom (0.6%) and WooCommerce (0.1%) .
Note: This distribution covers only stores selling physical products with active shopping carts and physical product shipping. Digital products, services, and non-transactional sites are excluded. All stores are verified by our proprietary AI model to ensure accurate e-commerce classification.
Top 10 Platforms (Physical Delivery)
253,013 stores
1,477 stores
208 stores
151 stores
29 stores
25 stores
16 stores
14 stores
14 stores
12 stores
Visual Distribution
| Platform | Stores with Physical Delivery | Percentage |
|---|---|---|
| Shopify | 253013 | 99.22% |
| Custom | 1477 | 0.58% |
| WooCommerce | 208 | 0.08% |
| Zoorix, Shopify | 151 | 0.06% |
| TargetBay, Shopify | 29 | 0.01% |
| UpsellPlus, Shopify | 25 | 0.01% |
| BinderPOS, Shopify | 16 | 0.01% |
| OpenCart | 14 | 0.01% |
| Shopify, Magento | 14 | 0.01% |
| WooCommerce, Shopify | 12 | 0.00% |
| BigCommerce, Shopify | 10 | 0.00% |
| Magento | 8 | 0.00% |
| Shopify, Immerss | 6 | 0.00% |
| Wix eCommerce | 6 | 0.00% |
| Vop, Shopify | 6 | 0.00% |
All Stores Distribution
Shopify holds 99.4% share of all Venmo e-commerce stores (367,262) , with Custom at 0.4% and WooCommerce at 0.1% (November 2025) .
Note: This broader distribution includes all stores with e-commerce indicators such as platform detection, shopping cart presence, or payment integration. This liberal approach may include some false positives (e.g., WooCommerce installations used for non-commercial purposes) but provides comprehensive market coverage for lead generation and competitive analysis.
Top 10 Platforms (All Stores)
367,262 stores
1,477 stores
247 stores
210 stores
30 stores
27 stores
24 stores
16 stores
15 stores
20 stores
Visual Distribution
| Platform | Total Stores | Percentage |
|---|---|---|
| Shopify | 367262 | 99.43% |
| Custom | 1477 | 0.40% |
| WooCommerce | 247 | 0.07% |
| Zoorix, Shopify | 210 | 0.06% |
| TargetBay, Shopify | 30 | 0.01% |
| UpsellPlus, Shopify | 27 | 0.01% |
| BinderPOS, Shopify | 24 | 0.01% |
| OpenCart | 16 | 0.00% |
| Shopify, Magento | 15 | 0.00% |
| WooCommerce, Shopify | 20 | 0.01% |
| BigCommerce, Shopify | 11 | 0.00% |
| Magento | 10 | 0.00% |
| Shopify, Immerss | 6 | 0.00% |
| Wix eCommerce | 6 | 0.00% |
| Vop, Shopify | 6 | 0.00% |
Categories Distribution
Clothing & Accessories leads with 37.2% of all stores (72,235 stores) , followed by Health & Beauty (18.0%) and Jewelry & Watches (7.7%) .
Top 10 Categories
72,235 stores
35,068 stores
14,941 stores
11,393 stores
8,631 stores
8,498 stores
8,296 stores
6,033 stores
5,831 stores
5,625 stores
Visual Distribution
| Category | Number of Stores | Percentage |
|---|---|---|
| Clothing & Accessories | 72235 | 37.15% |
| Health & Beauty | 35068 | 18.04% |
| Jewelry & Watches | 14941 | 7.68% |
| Food & Beverages | 11393 | 5.86% |
| Arts & Entertainment | 8631 | 4.44% |
| Home & Garden | 8498 | 4.37% |
| Electronics & Technology | 8296 | 4.27% |
| Sporting Goods & Outdoor Gear | 6033 | 3.10% |
| Gifts & Special Occasions | 5831 | 3.00% |
| Furniture & Home Decor | 5625 | 2.89% |
| Pets & Pet Supplies | 5548 | 2.85% |
| Vehicles & Parts | 4227 | 2.17% |
| Toys & Games | 3351 | 1.72% |
| Baby & Toddler | 2393 | 1.23% |
| Collectibles & Hobbies | 2353 | 1.21% |
Payment Providers Distribution
PayPal leads with 26.6% among AI-verified physical stores (12,934 stores) , followed by American Express (20.5%) and MasterCard (12.9%) .
Base: 27,195 AI-verified physical stores with detectable payment providers (7.4% coverage of all stores). Percentages show share of detected provider instances (stores may use multiple providers).
Detected from checkout/payment scripts and provider tags; off-site/manual payments excluded where undetectable.
Top 10 Payment Providers
12,934 stores
9,974 stores
6,258 stores
4,850 stores
3,533 stores
2,609 stores
1,610 stores
1,305 stores
1,204 stores
967 stores
Visual Distribution
| Payment Provider | Store Count | Market Share |
|---|---|---|
| PayPal | 12934 | 26.58% |
| American Express | 9974 | 20.50% |
| MasterCard | 6258 | 12.86% |
| Stripe Connect | 4850 | 9.97% |
| Apple Pay | 3533 | 7.26% |
| Google Pay | 2609 | 5.36% |
| Bolt | 1610 | 3.31% |
| VISA | 1305 | 2.68% |
| Klarna | 1204 | 2.47% |
| Paddle | 967 | 1.99% |
| JCB | 890 | 1.83% |
| Affirm | 886 | 1.82% |
| Amazon Pay | 865 | 1.78% |
| Sezzle | 492 | 1.01% |
| BitCoin | 284 | 0.58% |
Shipping Carriers Distribution
USPS leads with 37.5% among AI-verified physical stores (20,881 stores) , followed by UPS (27.9%) and FedEx (17.9%) .
Base: 30,889 AI-verified physical stores with detectable shipping carriers (8.4% coverage of all stores). Percentages show share of detected carrier instances (stores may use multiple carriers).
Detected from checkout/shipping pages and shipment widgets; cross-border carriers included where visible.
Top 10 Shipping Carriers
20,881 stores
15,572 stores
9,963 stores
6,094 stores
534 stores
456 stores
358 stores
337 stores
328 stores
301 stores
Visual Distribution
| Shipping Carrier | Store Count | Market Share |
|---|---|---|
| USPS | 20881 | 37.46% |
| UPS | 15572 | 27.94% |
| FedEx | 9963 | 17.87% |
| DHL | 6094 | 10.93% |
| ePacket | 534 | 0.96% |
| Canada Post | 456 | 0.82% |
| Hermes | 358 | 0.64% |
| Speedy | 337 | 0.60% |
| Royal Mail | 328 | 0.59% |
| TNT | 301 | 0.54% |
| DPD | 231 | 0.41% |
| Yun Express | 187 | 0.34% |
| Estes | 172 | 0.31% |
| Australia Post | 172 | 0.31% |
| Blue Star | 152 | 0.27% |
Store Launch Timeline
Over the past 12 months, 78,277 new stores were launched in Venmo , with the highest activity in 2025-10 (2,095 stores) , demonstrating ongoing growth in the e-commerce market.
Last 12 Months
2,095 stores launched
2,515 stores launched
3,188 stores launched
4,407 stores launched
12,724 stores launched
13,336 stores launched
10,428 stores launched
8,808 stores launched
6,628 stores launched
6,438 stores launched
4,740 stores launched
2,970 stores launched
Monthly Trend
| Month | Stores Launched | Percentage |
|---|---|---|
| 2025-10 | 2095 | 2.68% |
| 2025-09 | 2515 | 3.21% |
| 2025-08 | 3188 | 4.07% |
| 2025-07 | 4407 | 5.63% |
| 2025-06 | 12724 | 16.26% |
| 2025-05 | 13336 | 17.04% |
| 2025-04 | 10428 | 13.32% |
| 2025-03 | 8808 | 11.25% |
| 2025-02 | 6628 | 8.47% |
| 2025-01 | 6438 | 8.22% |
| 2024-12 | 4740 | 6.06% |
| 2024-11 | 2970 | 3.79% |
Active Stores by Launch Year
Currently, 250,879 active stores in Venmo are tracked in our database , with the most stores launched in 2025 (70,615 stores still active) . This shows the distribution of currently active stores by their original launch year.
Active Stores by Launch Year
70,615 active stores
40,798 active stores
24,806 active stores
15,727 active stores
15,898 active stores
15,026 active stores
9,627 active stores
9,937 active stores
7,518 active stores
4,190 active stores
3,772 active stores
4,204 active stores
5,535 active stores
2,753 active stores
3,768 active stores
Distribution by Launch Year
| Launch Year | Active Stores | Percentage |
|---|---|---|
| 2025 | 70615 | 28.15% |
| 2024 | 40798 | 16.26% |
| 2023 | 24806 | 9.89% |
| 2022 | 15727 | 6.27% |
| 2021 | 15898 | 6.34% |
| 2020 | 15026 | 5.99% |
| 2019 | 9627 | 3.84% |
| 2018 | 9937 | 3.96% |
| 2017 | 7518 | 3.00% |
| 2016 | 4190 | 1.67% |
| 2015 | 3772 | 1.50% |
| 2014 | 4204 | 1.68% |
| 2013 | 5535 | 2.21% |
| 2012 | 2753 | 1.10% |
| 2011 | 3768 | 1.50% |
| 2010 | 2180 | 0.87% |
| 2009 | 1750 | 0.70% |
| 2008 | 1497 | 0.60% |
| 2007 | 1295 | 0.52% |
| 2006 | 1054 | 0.42% |
| 2005 | 1021 | 0.41% |
| 2004 | 1554 | 0.62% |
| 2003 | 1150 | 0.46% |
| 2002 | 1041 | 0.41% |
| 2001 | 1161 | 0.46% |
| 2000 | 759 | 0.30% |
| 1999 | 741 | 0.30% |
| 1998 | 612 | 0.24% |
| 1997 | 404 | 0.16% |
| 1996 | 367 | 0.15% |
| 1995 | 119 | 0.05% |
Geographic Distribution
United States leads with 98.0% (248,419 AI-verified stores) , followed by Colombia (0.6%) and United Kingdom (0.2%) .
Base: 253,536 AI-verified stores across 20 countries. Percentages show share among AI-verified stores.
Top 10 Countries
248,419 AI-verified stores
1,563 AI-verified stores
492 AI-verified stores
426 AI-verified stores
385 AI-verified stores
266 AI-verified stores
232 AI-verified stores
228 AI-verified stores
218 AI-verified stores
206 AI-verified stores
Visual Distribution
| Country | AI-Verified Store Count | Market Share |
|---|---|---|
| United States | 248419 | 97.98% |
| Colombia | 1563 | 0.62% |
| United Kingdom | 492 | 0.19% |
| Canada | 426 | 0.17% |
| China | 385 | 0.15% |
| Germany | 266 | 0.10% |
| Brazil | 232 | 0.09% |
| France | 228 | 0.09% |
| Netherlands | 218 | 0.09% |
| Italy | 206 | 0.08% |
| Australia | 155 | 0.06% |
| Japan | 136 | 0.05% |
| Mexico | 123 | 0.05% |
| India | 117 | 0.05% |
| Poland | 116 | 0.05% |
| Spain | 108 | 0.04% |
| Cocos (Keeling) Islands | 95 | 0.04% |
| Puerto Rico | 91 | 0.04% |
| Isle of Man | 84 | 0.03% |
| Sweden | 76 | 0.03% |
Featured Stores
Discover the strongest performers and newest entrants in Venmo's e-commerce landscape.
Top Stores by GMV
Data will be available soon.
New Stores
Recently launched ecommerce sites detected by ShopRank in the last full month.
Shopify — Health & Beauty
Shopify — Clothing & Accessories
Shopify — Food & Beverages
Shopify
Shopify — Clothing & Accessories
Dataset Coverage
| Field | Rows count | Coverage |
|---|---|---|
| Website | 369.5k | 100.00% |
| Emails | 132.9k | 35.96% |
| Phones | 10.5k | 2.85% |
| Ecommerce platform | 369.4k | 99.99% |
| Couriers | 30.9k | 8.36% |
| Payment Providers | 27.2k | 7.36% |
| Categories | 216.1k | 58.48% |
| Social Media | 189.1k | 51.19% |
Starter Package
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Get instant access to our database
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Customized datasets tailored to your needs
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Maximize Your ROI
Use our detailed Venmo E-commerce Database to:
Gain actionable insights into 255.0k physical stores in Venmo.
- Identify High-Value Leads
-
Quickly find and contact the best decision-makers at Venmo online stores.
- Conduct Competitive Analysis
-
Analyze your competitors' market share, product categories, and technology stacks.
- Direct Outreach
-
Access verified business contacts to accelerate your sales and marketing outreach.
Data Format & Delivery
Available Formats
- CSV
- Excel (XLS/XLSX)
- Text (TXT)
Delivery Methods
- Direct download
- Email delivery
- API access
Use Cases
- Lead Generation
- B2B Marketing
- Direct Marketing
- Email Marketing
- B2B Retargeting
- Market Research
Frequently Asked Questions
- What data is included in the Venmo E-commerce Database?
-
Our database covers over 255.0k Venmo physical stores, including website URLs, verified contacts (emails, phones), e-commerce platforms, product counts, categories, estimated monthly traffic, and more.
- How fresh is your data and how often is it updated?
-
We update our database quarterly, using web crawling, AI analysis, and manual verification. This ensures you always receive the most accurate, relevant, and actionable data.
- Can I get a free sample before purchasing?
-
Absolutely! Contact us to request a free sample dataset customized to your needs. We're happy to provide demos and answer any questions.
- Can I buy only selected segments of data?
-
Yes, you can purchase targeted segments tailored specifically to your business needs—by industry, platform, store size, and more. Contact us for details.
- How quickly can I access the full dataset after purchase?
-
You'll receive immediate access upon payment completion. Our data can be downloaded directly or delivered via email or API.
- What licensing options are available?
-
We offer flexible licensing: one-time purchases, annual subscriptions, and customized enterprise plans. Reach out to discuss the best solution for your business.
Social Media Usage
Instagram leads with 32.2% among stores with at least one detectable social profile (123,852 stores) , followed by Facebook (23.5%) and TikTok (13.1%) .
Base: 189,117 stores with any detectable social profile (51.2% of all stores). Percentages show share of detected platform instances (stores may use multiple platforms).
Links and embeds detected on public pages; private/hidden profiles not counted.
Top 10 Social Platforms
123,852 stores
90,325 stores
50,519 stores
38,411 stores
33,571 stores
26,893 stores
14,192 stores
4,490 stores
1,050 stores
890 stores
Visual Distribution