Venmo Technology Adoption in E-commerce
Discover 314.1k e-commerce stores using Venmo. Analyze technology adoption, market trends, integration patterns, and business insights.
· · Next full refresh: January 2026
E-commerce Platforms Distribution
Shopify leads with 99.6% of stores with physical delivery (312,900 stores) , followed by Custom (0.2%) and WooCommerce (0.1%) .
Note: This distribution covers only stores selling physical products with active shopping carts and physical product shipping. Digital products, services, and non-transactional sites are excluded. All stores are verified by our proprietary AI model to ensure accurate e-commerce classification.
Top 10 Platforms (Physical Delivery)
312,900 stores
644 stores
206 stores
91 stores
72 stores
22 stores
20 stores
14 stores
13 stores
11 stores
Visual Distribution
| Platform | Stores with Physical Delivery | Percentage |
|---|---|---|
| Shopify | 312900 | 99.64% |
| Custom | 644 | 0.21% |
| WooCommerce | 206 | 0.07% |
| Zoorix, Shopify | 91 | 0.03% |
| Shopify, Zoorix | 72 | 0.02% |
| OpenCart | 22 | 0.01% |
| TargetBay, Shopify | 20 | 0.01% |
| Shopify, TargetBay | 14 | 0.00% |
| UpsellPlus, Shopify | 13 | 0.00% |
| Shopify, BinderPOS | 11 | 0.00% |
| WooCommerce, Shopify | 11 | 0.00% |
| Magento, Shopify | 9 | 0.00% |
| Shopify, UpsellPlus | 9 | 0.00% |
| BinderPOS, Shopify | 9 | 0.00% |
| BigCommerce, Shopify | 8 | 0.00% |
All Stores Distribution
Shopify holds 99.7% share of all Venmo e-commerce stores (360,410) , with Custom at 0.2% and WooCommerce at 0.1% (December 2025) .
Note: This broader distribution includes all stores with e-commerce indicators such as platform detection, shopping cart presence, or payment integration. This liberal approach may include some false positives (e.g., WooCommerce installations used for non-commercial purposes) but provides comprehensive market coverage for lead generation and competitive analysis.
Top 10 Platforms (All Stores)
360,410 stores
644 stores
230 stores
96 stores
79 stores
23 stores
21 stores
14 stores
14 stores
11 stores
Visual Distribution
| Platform | Total Stores | Percentage |
|---|---|---|
| Shopify | 360410 | 99.67% |
| Custom | 644 | 0.18% |
| WooCommerce | 230 | 0.06% |
| Zoorix, Shopify | 96 | 0.03% |
| Shopify, Zoorix | 79 | 0.02% |
| OpenCart | 23 | 0.01% |
| TargetBay, Shopify | 21 | 0.01% |
| Shopify, TargetBay | 14 | 0.00% |
| UpsellPlus, Shopify | 14 | 0.00% |
| Shopify, BinderPOS | 11 | 0.00% |
| WooCommerce, Shopify | 12 | 0.00% |
| Magento, Shopify | 10 | 0.00% |
| Shopify, UpsellPlus | 11 | 0.00% |
| BinderPOS, Shopify | 13 | 0.00% |
| BigCommerce, Shopify | 9 | 0.00% |
Categories Distribution
Clothing & Accessories leads with 37.4% of all stores (83,632 stores) , followed by Health & Beauty (18.5%) and Jewelry & Watches (7.5%) .
Top 10 Categories
83,632 stores
41,470 stores
16,690 stores
13,471 stores
10,143 stores
9,344 stores
9,199 stores
6,969 stores
6,756 stores
6,669 stores
Visual Distribution
| Category | Number of Stores | Percentage |
|---|---|---|
| Clothing & Accessories | 83632 | 37.38% |
| Health & Beauty | 41470 | 18.54% |
| Jewelry & Watches | 16690 | 7.46% |
| Food & Beverages | 13471 | 6.02% |
| Electronics & Technology | 10143 | 4.53% |
| Home & Garden | 9344 | 4.18% |
| Arts & Entertainment | 9199 | 4.11% |
| Sporting Goods & Outdoor Gear | 6969 | 3.11% |
| Pets & Pet Supplies | 6756 | 3.02% |
| Gifts & Special Occasions | 6669 | 2.98% |
| Furniture & Home Decor | 6093 | 2.72% |
| Vehicles & Parts | 4537 | 2.03% |
| Toys & Games | 3740 | 1.67% |
| Baby & Toddler | 2690 | 1.20% |
| Collectibles & Hobbies | 2332 | 1.04% |
Payment Providers Distribution
PayPal leads with 26.7% among AI-verified physical stores (13,763 stores) , followed by American Express (20.3%) and MasterCard (12.7%) .
Base: 28,718 AI-verified physical stores with detectable payment providers (7.9% coverage of all stores). Percentages show share of detected provider instances (stores may use multiple providers).
Detected from checkout/payment scripts and provider tags; off-site/manual payments excluded where undetectable.
Top 10 Payment Providers
13,763 stores
10,443 stores
6,538 stores
5,295 stores
3,788 stores
2,845 stores
1,683 stores
1,317 stores
1,234 stores
1,016 stores
Visual Distribution
| Payment Provider | Store Count | Market Share |
|---|---|---|
| PayPal | 13763 | 26.73% |
| American Express | 10443 | 20.28% |
| MasterCard | 6538 | 12.70% |
| Stripe Connect | 5295 | 10.28% |
| Apple Pay | 3788 | 7.36% |
| Google Pay | 2845 | 5.53% |
| Bolt | 1683 | 3.27% |
| VISA | 1317 | 2.56% |
| Klarna | 1234 | 2.40% |
| Paddle | 1016 | 1.97% |
| Affirm | 942 | 1.83% |
| JCB | 911 | 1.77% |
| Amazon Pay | 889 | 1.73% |
| Sezzle | 513 | 1.00% |
| BitCoin | 307 | 0.60% |
Shipping Carriers Distribution
USPS leads with 37.6% among AI-verified physical stores (22,354 stores) , followed by UPS (28.1%) and FedEx (18.0%) .
Base: 32,916 AI-verified physical stores with detectable shipping carriers (9.1% coverage of all stores). Percentages show share of detected carrier instances (stores may use multiple carriers).
Detected from checkout/shipping pages and shipment widgets; cross-border carriers included where visible.
Top 10 Shipping Carriers
22,354 stores
16,661 stores
10,680 stores
6,349 stores
547 stores
459 stores
365 stores
362 stores
347 stores
315 stores
Visual Distribution
| Shipping Carrier | Store Count | Market Share |
|---|---|---|
| USPS | 22354 | 37.65% |
| UPS | 16661 | 28.06% |
| FedEx | 10680 | 17.99% |
| DHL | 6349 | 10.69% |
| ePacket | 547 | 0.92% |
| Canada Post | 459 | 0.77% |
| Speedy | 365 | 0.61% |
| Hermes | 362 | 0.61% |
| Royal Mail | 347 | 0.58% |
| TNT | 315 | 0.53% |
| DPD | 229 | 0.39% |
| Yun Express | 193 | 0.33% |
| Australia Post | 181 | 0.30% |
| Estes | 176 | 0.30% |
| Blue Star | 160 | 0.27% |
Store Launch Timeline
Over the past 12 months, 99,396 new stores were launched in Venmo , with the highest activity in 2025-11 (1,769 stores) , demonstrating ongoing growth in the e-commerce market.
Last 12 Months
1,769 stores launched
2,065 stores launched
2,546 stores launched
3,231 stores launched
4,954 stores launched
14,318 stores launched
17,416 stores launched
15,155 stores launched
15,062 stores launched
9,724 stores launched
9,420 stores launched
3,736 stores launched
Monthly Trend
| Month | Stores Launched | Percentage |
|---|---|---|
| 2025-11 | 1769 | 1.78% |
| 2025-10 | 2065 | 2.08% |
| 2025-09 | 2546 | 2.56% |
| 2025-08 | 3231 | 3.25% |
| 2025-07 | 4954 | 4.98% |
| 2025-06 | 14318 | 14.41% |
| 2025-05 | 17416 | 17.52% |
| 2025-04 | 15155 | 15.25% |
| 2025-03 | 15062 | 15.15% |
| 2025-02 | 9724 | 9.78% |
| 2025-01 | 9420 | 9.48% |
| 2024-12 | 3736 | 3.76% |
Active Stores by Launch Year
Currently, 309,273 active stores in Venmo are tracked in our database , with the most stores launched in 2025 (95,673 stores still active) . This shows the distribution of currently active stores by their original launch year.
Active Stores by Launch Year
95,673 active stores
48,839 active stores
29,950 active stores
18,844 active stores
19,104 active stores
17,682 active stores
11,297 active stores
11,742 active stores
8,799 active stores
4,758 active stores
4,263 active stores
4,948 active stores
6,499 active stores
3,162 active stores
4,385 active stores
Distribution by Launch Year
| Launch Year | Active Stores | Percentage |
|---|---|---|
| 2025 | 95673 | 30.93% |
| 2024 | 48839 | 15.79% |
| 2023 | 29950 | 9.68% |
| 2022 | 18844 | 6.09% |
| 2021 | 19104 | 6.18% |
| 2020 | 17682 | 5.72% |
| 2019 | 11297 | 3.65% |
| 2018 | 11742 | 3.80% |
| 2017 | 8799 | 2.85% |
| 2016 | 4758 | 1.54% |
| 2015 | 4263 | 1.38% |
| 2014 | 4948 | 1.60% |
| 2013 | 6499 | 2.10% |
| 2012 | 3162 | 1.02% |
| 2011 | 4385 | 1.42% |
| 2010 | 2621 | 0.85% |
| 2009 | 2059 | 0.67% |
| 2008 | 1734 | 0.56% |
| 2007 | 1532 | 0.50% |
| 2006 | 1255 | 0.41% |
| 2005 | 1186 | 0.38% |
| 2004 | 1821 | 0.59% |
| 2003 | 1310 | 0.42% |
| 2002 | 1176 | 0.38% |
| 2001 | 1312 | 0.42% |
| 2000 | 871 | 0.28% |
| 1999 | 855 | 0.28% |
| 1998 | 657 | 0.21% |
| 1997 | 429 | 0.14% |
| 1996 | 386 | 0.12% |
| 1995 | 124 | 0.04% |
Geographic Distribution
United States leads with 97.9% (305,927 AI-verified stores) , followed by Colombia (0.7%) and United Kingdom (0.2%) .
Base: 312,449 AI-verified stores across 20 countries. Percentages show share among AI-verified stores.
Top 10 Countries
305,927 AI-verified stores
2,266 AI-verified stores
641 AI-verified stores
503 AI-verified stores
438 AI-verified stores
331 AI-verified stores
328 AI-verified stores
271 AI-verified stores
252 AI-verified stores
239 AI-verified stores
Visual Distribution
| Country | AI-Verified Store Count | Market Share |
|---|---|---|
| United States | 305927 | 97.91% |
| Colombia | 2266 | 0.73% |
| United Kingdom | 641 | 0.21% |
| Canada | 503 | 0.16% |
| China | 438 | 0.14% |
| Germany | 331 | 0.11% |
| Brazil | 328 | 0.10% |
| Netherlands | 271 | 0.09% |
| France | 252 | 0.08% |
| Italy | 239 | 0.08% |
| Australia | 178 | 0.06% |
| Japan | 142 | 0.05% |
| Mexico | 137 | 0.04% |
| India | 137 | 0.04% |
| Isle of Man | 134 | 0.04% |
| Spain | 123 | 0.04% |
| Poland | 122 | 0.04% |
| Cocos (Keeling) Islands | 106 | 0.03% |
| Puerto Rico | 92 | 0.03% |
| Sweden | 82 | 0.03% |
Featured Stores
Discover the strongest performers and newest entrants in Venmo's e-commerce landscape.
Top Stores by GMV
Data will be available soon.
New Stores
Recently launched ecommerce sites detected by ShopRank in the last full month.
Shopify — Clothing & Accessories
Shopify — Health & Beauty
Shopify
Shopify — Baby & Toddler
Shopify — Electronics & Technology
Dataset Coverage
| Field | Rows count | Coverage |
|---|---|---|
| Website | 361.7k | 100.00% |
| Emails | 140.9k | 38.94% |
| Phones | 10.6k | 2.93% |
| Ecommerce platform | 361.7k | 100.00% |
| Couriers | 32.9k | 9.10% |
| Payment Providers | 28.7k | 7.94% |
| Categories | 246.0k | 68.01% |
| Social Media | 190.1k | 52.55% |
Starter Package
Immediate self-service access
Get instant access to our database
- Immediate data access
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Enterprise Solution
Customized datasets tailored to your needs
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Maximize Your ROI
Use our detailed Venmo E-commerce Database to:
Gain actionable insights into 314.1k physical stores in Venmo.
- Identify High-Value Leads
-
Quickly find and contact the best decision-makers at Venmo online stores.
- Conduct Competitive Analysis
-
Analyze your competitors' market share, product categories, and technology stacks.
- Direct Outreach
-
Access verified business contacts to accelerate your sales and marketing outreach.
Data Format & Delivery
Available Formats
- CSV
- Excel (XLS/XLSX)
- Text (TXT)
Delivery Methods
- Direct download
- Email delivery
- API access
Use Cases
- Lead Generation
- B2B Marketing
- Direct Marketing
- Email Marketing
- B2B Retargeting
- Market Research
Frequently Asked Questions
- What data is included in the Venmo E-commerce Database?
-
Our database covers over 314.1k Venmo physical stores, including website URLs, verified contacts (emails, phones), e-commerce platforms, product counts, categories, estimated monthly traffic, and more.
- How fresh is your data and how often is it updated?
-
We update our database quarterly, using web crawling, AI analysis, and manual verification. This ensures you always receive the most accurate, relevant, and actionable data.
- Can I get a free sample before purchasing?
-
Absolutely! Contact us to request a free sample dataset customized to your needs. We're happy to provide demos and answer any questions.
- Can I buy only selected segments of data?
-
Yes, you can purchase targeted segments tailored specifically to your business needs—by industry, platform, store size, and more. Contact us for details.
- How quickly can I access the full dataset after purchase?
-
You'll receive immediate access upon payment completion. Our data can be downloaded directly or delivered via email or API.
- What licensing options are available?
-
We offer flexible licensing: one-time purchases, annual subscriptions, and customized enterprise plans. Reach out to discuss the best solution for your business.
Social Media Usage
Instagram leads with 32.9% among stores with at least one detectable social profile (148,973 stores) , followed by Facebook (23.7%) and TikTok (14.0%) .
Base: 190,070 stores with any detectable social profile (52.5% of all stores). Percentages show share of detected platform instances (stores may use multiple platforms).
Links and embeds detected on public pages; private/hidden profiles not counted.
Top 10 Social Platforms
148,973 stores
107,336 stores
63,205 stores
46,646 stores
34,882 stores
31,725 stores
10,764 stores
6,389 stores
1,308 stores
1,037 stores
Visual Distribution