Venmo Technology Adoption in E-commerce
Discover 210.4k verified e-commerce stores using Venmo. Analyze technology adoption, market trends, integration patterns, and business insights.
Detected across 236.9k domains. 210.4k verified as active stores with physical delivery.
· · Next full refresh: April 2026
210.4k verified active stores out of 236.9k detected · 88.8% verification rate
E-commerce Platforms Distribution
Shopify leads with 99.0% of stores with physical delivery (207,658 stores) , followed by Custom (0.3%) and Shopify, Shopoe (0.1%) .
Note: This distribution covers only stores selling physical products with active shopping carts and physical product shipping. Digital products, services, and non-transactional sites are excluded. All stores are verified by our proprietary AI model to ensure accurate e-commerce classification.
Top 10 Platforms (Physical Delivery)
207,658 stores
573 stores
243 stores
221 stores
203 stores
118 stores
107 stores
104 stores
90 stores
86 stores
Visual Distribution
| Platform | Stores with Physical Delivery | Percentage |
|---|---|---|
| Shopify | 207658 | 99.03% |
| Custom | 573 | 0.27% |
| Shopify, Shopoe | 243 | 0.12% |
| Shopoe, Shopify | 221 | 0.11% |
| WooCommerce | 203 | 0.10% |
| Shopify, Dropshipt | 118 | 0.06% |
| Shopify, Tradift | 107 | 0.05% |
| Tradift, Shopify | 104 | 0.05% |
| Dropshipt, Shopify | 90 | 0.04% |
| Shopify, Opus Cart | 86 | 0.04% |
| Anifit, Shopify | 73 | 0.03% |
| Shopify, Anifit | 64 | 0.03% |
| Opus Cart, Shopify | 61 | 0.03% |
| Shopify, Sellvio E-commerce Platform | 56 | 0.03% |
| Shopify, Instasell | 45 | 0.02% |
All Stores Distribution
Shopify holds 99.1% share of all Venmo e-commerce stores (233,995) , with Custom at 0.2% and Shopify, Shopoe at 0.1% (March 2026) .
Note: This broader view includes all domains where e-commerce signals were detected, useful for lead generation and competitive analysis. Some may be inactive or non-transactional. For verified active stores, see the default view above.
Top 10 Platforms (All Stores)
233,995 stores
573 stores
268 stores
249 stores
228 stores
119 stores
109 stores
106 stores
94 stores
89 stores
Visual Distribution
| Platform | Total Stores | Percentage |
|---|---|---|
| Shopify | 233995 | 99.09% |
| Custom | 573 | 0.24% |
| Shopify, Shopoe | 268 | 0.11% |
| Shopoe, Shopify | 249 | 0.11% |
| WooCommerce | 228 | 0.10% |
| Shopify, Dropshipt | 119 | 0.05% |
| Shopify, Tradift | 109 | 0.05% |
| Tradift, Shopify | 106 | 0.04% |
| Dropshipt, Shopify | 94 | 0.04% |
| Shopify, Opus Cart | 89 | 0.04% |
| Anifit, Shopify | 82 | 0.03% |
| Shopify, Anifit | 69 | 0.03% |
| Opus Cart, Shopify | 63 | 0.03% |
| Shopify, Sellvio E-commerce Platform | 58 | 0.02% |
| Shopify, Instasell | 52 | 0.02% |
Categories Distribution
Clothing & Accessories leads with 25.4% of all stores (46,744 stores) , followed by Health & Beauty (21.4%) and Sporting Goods & Outdoor Gear (10.3%) .
Base: 184,165 AI-verified stores with physical delivery and detected product categories (87.5% of all verified stores). Percentages show share of stores within each category.
Top 10 Categories
46,744 stores
39,388 stores
19,020 stores
14,080 stores
11,998 stores
9,882 stores
9,040 stores
7,486 stores
7,368 stores
4,393 stores
Visual Distribution
| Category | Number of Stores | Percentage |
|---|---|---|
| Clothing & Accessories | 46744 | 25.38% |
| Health & Beauty | 39388 | 21.39% |
| Sporting Goods & Outdoor Gear | 19020 | 10.33% |
| Food & Beverages | 14080 | 7.65% |
| Toys & Games | 11998 | 6.51% |
| Arts & Entertainment | 9882 | 5.37% |
| Jewelry & Watches | 9040 | 4.91% |
| Home & Garden | 7486 | 4.06% |
| Gifts & Special Occasions | 7368 | 4.00% |
| Electronics & Technology | 4393 | 2.39% |
| Vehicles & Parts | 3388 | 1.84% |
| Furniture & Home Decor | 3167 | 1.72% |
| Business & Industrial | 2936 | 1.59% |
| Tools & Hardware | 2676 | 1.45% |
| Pets & Pet Supplies | 2599 | 1.41% |
Payment Providers Distribution
PayPal leads with 27.0% among AI-verified physical stores (11,657 stores) , followed by American Express (20.7%) and MasterCard (12.7%) .
Base: 22,762 AI-verified physical stores with detectable payment providers (9.6% coverage of all stores). Percentages show share of detected provider instances (stores may use multiple providers).
Detected from checkout/payment scripts and provider tags; off-site/manual payments excluded where undetectable.
Top 10 Payment Providers
11,657 stores
8,912 stores
5,483 stores
4,209 stores
3,376 stores
2,545 stores
1,416 stores
1,126 stores
984 stores
926 stores
Visual Distribution
| Payment Provider | Store Count | Market Share |
|---|---|---|
| PayPal | 11657 | 27.01% |
| American Express | 8912 | 20.65% |
| MasterCard | 5483 | 12.71% |
| Stripe Connect | 4209 | 9.75% |
| Apple Pay | 3376 | 7.82% |
| Google Pay | 2545 | 5.90% |
| Bolt | 1416 | 3.28% |
| Klarna | 1126 | 2.61% |
| VISA | 984 | 2.28% |
| Affirm | 926 | 2.15% |
| JCB | 821 | 1.90% |
| Amazon Pay | 756 | 1.75% |
| Sezzle | 447 | 1.04% |
| BitCoin | 273 | 0.63% |
| AfterPay | 220 | 0.51% |
Shipping Carriers Distribution
USPS leads with 37.1% among AI-verified physical stores (19,978 stores) , followed by UPS (28.0%) and FedEx (18.3%) .
Base: 28,415 AI-verified physical stores with detectable shipping carriers (12.0% coverage of all stores). Percentages show share of detected carrier instances (stores may use multiple carriers).
Detected from checkout/shipping pages and shipment widgets; cross-border carriers included where visible.
Top 10 Shipping Carriers
19,978 stores
15,057 stores
9,869 stores
5,602 stores
508 stores
430 stores
406 stores
374 stores
340 stores
306 stores
Visual Distribution
| Shipping Carrier | Store Count | Market Share |
|---|---|---|
| USPS | 19978 | 37.13% |
| UPS | 15057 | 27.99% |
| FedEx | 9869 | 18.34% |
| DHL | 5602 | 10.41% |
| Canada Post | 508 | 0.94% |
| ePacket | 430 | 0.80% |
| Speedy | 406 | 0.75% |
| Royal Mail | 374 | 0.70% |
| Hermes | 340 | 0.63% |
| TNT | 306 | 0.57% |
| Australia Post | 239 | 0.44% |
| China Post | 203 | 0.38% |
| DPD | 199 | 0.37% |
| Yun Express | 151 | 0.28% |
| Estes | 141 | 0.26% |
Store Launch Timeline
Over the past 12 months, 31,194 new stores were launched in Venmo , with the highest activity in 2026-02 (1,227 stores) , demonstrating ongoing growth in the e-commerce market.
Last 12 Months
1,227 stores launched
1,560 stores launched
1,305 stores launched
1,400 stores launched
1,448 stores launched
1,478 stores launched
1,815 stores launched
2,330 stores launched
5,627 stores launched
6,612 stores launched
6,041 stores launched
351 stores launched
Monthly Trend
| Month | Stores Launched | Percentage |
|---|---|---|
| 2026-02 | 1227 | 3.93% |
| 2026-01 | 1560 | 5.00% |
| 2025-12 | 1305 | 4.18% |
| 2025-11 | 1400 | 4.49% |
| 2025-10 | 1448 | 4.64% |
| 2025-09 | 1478 | 4.74% |
| 2025-08 | 1815 | 5.82% |
| 2025-07 | 2330 | 7.47% |
| 2025-06 | 5627 | 18.04% |
| 2025-05 | 6612 | 21.20% |
| 2025-04 | 6041 | 19.37% |
| 2025-03 | 351 | 1.13% |
Active Stores by Launch Year
Currently, 205,980 active stores in Venmo are tracked in our database , with the most stores launched in 2026 (2,800 stores still active) . This shows the distribution of currently active stores by their original launch year.
Active Stores by Launch Year
2,800 active stores
41,714 active stores
33,492 active stores
21,974 active stores
14,160 active stores
14,018 active stores
13,709 active stores
8,864 active stores
9,104 active stores
7,204 active stores
3,951 active stores
3,573 active stores
4,058 active stores
5,074 active stores
2,699 active stores
Distribution by Launch Year
| Launch Year | Active Stores | Percentage |
|---|---|---|
| 2026 | 2800 | 1.36% |
| 2025 | 41714 | 20.25% |
| 2024 | 33492 | 16.26% |
| 2023 | 21974 | 10.67% |
| 2022 | 14160 | 6.87% |
| 2021 | 14018 | 6.81% |
| 2020 | 13709 | 6.66% |
| 2019 | 8864 | 4.30% |
| 2018 | 9104 | 4.42% |
| 2017 | 7204 | 3.50% |
| 2016 | 3951 | 1.92% |
| 2015 | 3573 | 1.73% |
| 2014 | 4058 | 1.97% |
| 2013 | 5074 | 2.46% |
| 2012 | 2699 | 1.31% |
| 2011 | 3406 | 1.65% |
| 2010 | 2114 | 1.03% |
| 2009 | 1712 | 0.83% |
| 2008 | 1407 | 0.68% |
| 2007 | 1250 | 0.61% |
| 2006 | 1033 | 0.50% |
| 2005 | 995 | 0.48% |
| 2004 | 1464 | 0.71% |
| 2003 | 1099 | 0.53% |
| 2002 | 990 | 0.48% |
| 2001 | 1082 | 0.53% |
| 2000 | 769 | 0.37% |
| 1999 | 770 | 0.37% |
| 1998 | 595 | 0.29% |
| 1997 | 419 | 0.20% |
| 1996 | 372 | 0.18% |
| 1995 | 109 | 0.05% |
Geographic Distribution
United States leads with 98.1% (205,098 AI-verified stores) , followed by United Kingdom (0.3%) and Colombia (0.3%) .
Base: 209,091 AI-verified stores across 20 countries. Percentages show share among AI-verified stores.
Top 10 Countries
205,098 AI-verified stores
631 AI-verified stores
568 AI-verified stores
483 AI-verified stores
293 AI-verified stores
289 AI-verified stores
219 AI-verified stores
193 AI-verified stores
190 AI-verified stores
139 AI-verified stores
Visual Distribution
| Country | AI-Verified Store Count | Market Share |
|---|---|---|
| United States | 205098 | 98.09% |
| United Kingdom | 631 | 0.30% |
| Colombia | 568 | 0.27% |
| Canada | 483 | 0.23% |
| Germany | 293 | 0.14% |
| China | 289 | 0.14% |
| France | 219 | 0.10% |
| Netherlands | 193 | 0.09% |
| Australia | 190 | 0.09% |
| Japan | 139 | 0.07% |
| Italy | 138 | 0.07% |
| Brazil | 137 | 0.07% |
| Mexico | 129 | 0.06% |
| India | 117 | 0.06% |
| Spain | 91 | 0.04% |
| Cocos (Keeling) Islands | 90 | 0.04% |
| Puerto Rico | 79 | 0.04% |
| Vietnam | 75 | 0.04% |
| Sweden | 67 | 0.03% |
| Poland | 65 | 0.03% |
Featured Stores
A selection of notable and recently launched stores in this segment.
Notable Stores
A sample of well-known stores in this segment tracked by ShopRank.
Shopify - Furniture & Home Decor
Shopify - Clothing & Accessories
Shopify - Arts & Entertainment
Shopify - Clothing & Accessories
Shopify - Sporting Goods & Outdoor Gear
New Stores
Recently launched stores detected by ShopRank in the last full month.
Shopify - Health & Beauty
Shopify - Health & Beauty
Shopify - Jewelry & Watches
Shopify - Arts & Entertainment
Shopify
Data Coverage
| Field | Rows count | Coverage |
|---|---|---|
| Website | 236.9k | 100.00% |
| Emails | 107.9k | 45.55% |
| Phones | 8.9k | 3.77% |
| Ecommerce platform | 236.9k | 99.99% |
| Couriers | 28.4k | 11.99% |
| Payment Providers | 22.8k | 9.61% |
| Categories | 192.9k | 81.40% |
| Social Media | 139.4k | 58.82% |
Coverage reflects detectability from public website analysis. Payment providers and shipping carriers are identified from checkout pages and shipping widgets. Stores using off-site payment flows or custom shipping integrations may not be detected. Actual adoption rates are higher than shown.
Market Intelligence
On-demand market analysis
Self-service access to market data and insights
- Search and segment stores by any criteria
- API integration for automated workflows
- Monthly data refreshes
- Market sizing and segmentation
Strategic Intelligence
Custom research and competitive analysis
Tailored intelligence for strategic decisions
- Custom market reports and analysis
- Competitive landscape monitoring
- Dedicated analyst support
- Flexible licensing and enterprise pricing
Market Intelligence
Understand the Venmo e-commerce landscape:
Analyze 210.4k verified e-commerce stores on Venmo - technology adoption, market share, competitive positioning.
- Track Competitive Shifts
-
Monitor platform migrations, technology adoption, and market share changes across Venmo e-commerce.
- Size Your Addressable Market
-
Segment stores by platform, category, traffic tier, and payment infrastructure to quantify your market opportunity.
- Monitor Adoption Trends
-
Identify which payment providers, shipping carriers, and platforms are gaining or losing traction.
Data Access
- Interactive search and filtering via web app
- REST API for programmatic access and automation
- Monthly data refreshes with historical tracking
Use Cases
- Competitive intelligence and market sizing
- Technology adoption and platform migration analysis
- Sales prospecting and account-based targeting
- Investment research and due diligence
Frequently Asked Questions
- What data is included in the Venmo e-commerce intelligence?
-
We track 210.4k verified Venmo e-commerce stores with 50+ data points per store: e-commerce platform, product counts, categories, payment providers, shipping carriers, estimated traffic, technology stack, and verified business contacts.
- How is the data collected and how often is it updated?
-
We continuously crawl 300M+ domains using proprietary web crawlers, AI classification, and technology fingerprinting. The database is refreshed monthly, so you always work with current market data.
- How do I access the data?
-
Self-service plans give you instant access through our web app and REST API. You can search, filter, and segment stores interactively or integrate programmatically into your workflows. View plans →
- Can I filter by specific segments?
-
Yes. You can segment by country, platform, store size, product category, payment provider, shipping carrier, traffic tier, and more. All filtering is available through both the web app and API.
- Do you offer enterprise or custom licensing?
-
Yes. For large-scale data needs, custom market reports, or dedicated support, contact us to discuss enterprise pricing.
Social Media Usage
Instagram leads with 32.0% among stores with at least one detectable social profile (110,602 stores) , followed by Facebook (24.6%) and TikTok (12.1%) .
Base: 139,379 stores with any detectable social profile (58.8% of all stores). Percentages show share of detected platform instances (stores may use multiple platforms).
Links and embeds detected on public pages; private/hidden profiles not counted.
Top 10 Social Platforms
110,602 stores
85,251 stores
41,854 stores
38,237 stores
28,436 stores
26,154 stores
8,029 stores
5,547 stores
964 stores
897 stores
Visual Distribution