SendPulse Technology Adoption in E-commerce

Discover 2k verified e-commerce stores using SendPulse. Analyze technology adoption, market trends, integration patterns, and business insights.

Detected across 2.5k domains. 2k verified as active stores with physical delivery.

Verified stores
2k
active stores with physical delivery
Top country
Russia
938 verified stores
Top payment signal
MasterCard
191 detection occurrences
Top carrier signal
Почта России
354 detection occurrences
Top category
Tools & Hardware
417 verified stores

This is a public report preview. Use the catalog, exports or API for account lists. Fields depend on your plan; coverage varies by merchant.

2k verified active stores out of 2.5k detected · 82.2% verification rate

E-commerce Platforms Distribution

Custom stores with 64.5% of stores with physical delivery (1,317 stores) , followed by 1C-Bitrix (22.2%) and WooCommerce (3.9%) .

Base: 2,041 active verified stores, including those without a detected platform. Rankings show leading platform combinations; displayed percentages need not sum to 100%. Digital products, services, and non-transactional sites are excluded. All stores are verified by our proprietary AI model to ensure accurate e-commerce classification.

Top 10 Platforms (Physical Delivery)

Custom 64.5%

1,317 stores

454 stores

80 stores

25 stores

25 stores

Horoshop 1.2%

24 stores

miniShop2 0.6%

12 stores

11 stores

10 stores

OkayCMS, Horoshop 0.4%

9 stores

Visual Distribution

Distribution of top 10 platforms by stores with physical delivery (June 2026)
E-commerce platforms distribution for stores with physical delivery in SendPulse
Platform Stores with Physical Delivery Percentage
Custom 1317 64.53%
1C-Bitrix 454 22.24%
WooCommerce 80 3.92%
PrestaShop 25 1.22%
OpenCart 25 1.22%
Horoshop 24 1.18%
miniShop2 12 0.59%
VirtueMart 11 0.54%
JoomShopping 10 0.49%
OkayCMS, Horoshop 9 0.44%
Show broader dataset (all e-commerce signals)

Websites with E-commerce Signals

Custom holds 53.1% share of detected SendPulse e-commerce signals (1,317) , with 1C-Bitrix at 26.8% and WooCommerce at 8.5% (June 2026) .

Base: 2,482 domains in this report's signal population, including domains without a detected platform. This is not a store count: it can include redirects and non-transactional sites. Displayed percentages need not sum to 100%.

Top 10 Platforms (All Signals)

Custom 53.1%

1,317 websites

665 websites

211 websites

27 websites

30 websites

Horoshop 1.0%

24 websites

miniShop2 0.7%

17 websites

20 websites

16 websites

OkayCMS, Horoshop 0.4%

9 websites

Visual Distribution

Distribution of top 10 platforms by websites with signals (June 2026)
E-commerce platforms distribution for websites with signals in SendPulse
Platform Websites with Signals Percentage
Custom 1317 53.06%
1C-Bitrix 665 26.79%
WooCommerce 211 8.50%
PrestaShop 27 1.09%
OpenCart 30 1.21%
Horoshop 24 0.97%
miniShop2 17 0.68%
VirtueMart 20 0.81%
JoomShopping 16 0.64%
OkayCMS, Horoshop 9 0.36%

Categories Distribution

Tools & Hardware stores with 20.4% of all stores (417 stores) , followed by Clothing & Accessories (16.4%) and Home & Garden (9.5%) .

Base: 2,041 active verified stores, including stores without a detected category. Percentages use this full population, not only the displayed categories.

Top 10 Categories

Tools & Hardware 20.4%

417 stores

Clothing & Accessories 16.4%

335 stores

Home & Garden 9.5%

194 stores

Health & Beauty 9.1%

185 stores

Business & Industrial 7.4%

151 stores

Electronics & Technology 7.3%

148 stores

Sporting Goods & Outdoor Gear 4.8%

98 stores

Food & Beverages 4.1%

84 stores

Vehicles & Parts 3.4%

69 stores

Arts & Entertainment 2.9%

59 stores

Visual Distribution

Distribution of top 10 SendPulse store categories (June 2026)
Distribution of categories in SendPulse e-commerce stores
Category Number of Stores Percentage
Tools & Hardware 417 20.43%
Clothing & Accessories 335 16.41%
Home & Garden 194 9.51%
Health & Beauty 185 9.06%
Business & Industrial 151 7.40%
Electronics & Technology 148 7.25%
Sporting Goods & Outdoor Gear 98 4.80%
Food & Beverages 84 4.12%
Vehicles & Parts 69 3.38%
Arts & Entertainment 59 2.89%

Payment Providers Distribution

MasterCard accounts for 38.1% of displayed detection occurrences (191 occurrences) , followed by VISA (22.0%) and PayPal (11.2%) .

Base: 501 provider detection occurrences in the displayed ranking, from active stores. One store can contribute multiple occurrences. These percentages are not the share of unique stores or all detections.

Detected from checkout/payment scripts and provider tags; off-site/manual payments excluded where undetectable.

Top 10 Payment Providers

191 occurrences

VISA 22.0%

110 occurrences

PayPal 11.2%

56 occurrences

QIWI 5.8%

29 occurrences

27 occurrences

23 occurrences

JCB 3.8%

19 occurrences

16 occurrences

15 occurrences

15 occurrences

Visual Distribution

Distribution of top 10 SendPulse payment providers (June 2026)
Distribution of payment providers in SendPulse e-commerce stores
Payment Provider Detection Occurrences Share of Displayed Occurrences
MasterCard 191 38.12%
VISA 110 21.96%
PayPal 56 11.18%
QIWI 29 5.79%
Apple Pay 27 5.39%
WebMoney 23 4.59%
JCB 19 3.79%
BitCoin 16 3.19%
Klarna 15 2.99%
Google Pay 15 2.99%

Shipping Carriers Distribution

Почта России accounts for 43.8% of displayed detection occurrences (354 occurrences) , followed by СДЭК (26.2%) and Boxberry (7.7%) .

Base: 809 carrier detection occurrences in the displayed ranking, from active stores. One store can contribute multiple occurrences. These percentages are not the share of unique stores or all detections.

Detected from checkout/shipping pages and shipment widgets; cross-border carriers included where visible.

Top 10 Shipping Carriers

354 occurrences

212 occurrences

62 occurrences

DPD 6.9%

56 occurrences

UPS 4.3%

35 occurrences

DHL 3.5%

28 occurrences

21 occurrences

20 occurrences

GLS 1.4%

11 occurrences

10 occurrences

Visual Distribution

Distribution of top 10 SendPulse shipping carriers (June 2026)
Distribution of shipping carriers in SendPulse e-commerce stores
Shipping Carrier Detection Occurrences Share of Displayed Occurrences
Почта России 354 43.76%
СДЭК 212 26.21%
Boxberry 62 7.66%
DPD 56 6.92%
UPS 35 4.33%
DHL 28 3.46%
Yamato Japan 21 2.60%
Hermes 20 2.47%
GLS 11 1.36%
Correios 10 1.24%

Store Launch Timeline

Over the past 12 months, 71 new stores were launched in SendPulse , with the highest activity in 2026-05 (1 stores) , demonstrating ongoing growth in the e-commerce market.

Last 12 Months

2026-05 1.4%

1 stores launched

2026-04 31.0%

22 stores launched

2026-03 1.4%

1 stores launched

2026-02 5.6%

4 stores launched

2026-01 9.9%

7 stores launched

2025-12 2.8%

2 stores launched

2025-11 16.9%

12 stores launched

2025-10 5.6%

4 stores launched

2025-09 11.3%

8 stores launched

2025-08 5.6%

4 stores launched

2025-07 5.6%

4 stores launched

2025-06 2.8%

2 stores launched

Monthly Trend

Monthly store launches in SendPulse (June 2026)
Monthly store launches in SendPulse over the past 12 months
Month Stores Launched Percentage
2026-05 1 1.41%
2026-04 22 30.99%
2026-03 1 1.41%
2026-02 4 5.63%
2026-01 7 9.86%
2025-12 2 2.82%
2025-11 12 16.90%
2025-10 4 5.63%
2025-09 8 11.27%
2025-08 4 5.63%
2025-07 4 5.63%
2025-06 2 2.82%

Active Stores by Launch Year

Currently, 2,016 active stores in SendPulse are tracked in our database , with the most stores launched in 2026 (35 stores still active) . This shows the distribution of currently active stores by their original launch year.

Active Stores by Launch Year

2026 1.7%

35 active stores

2025 4.3%

86 active stores

2024 1.5%

30 active stores

2023 1.5%

30 active stores

2022 1.7%

35 active stores

2021 3.7%

74 active stores

2020 9.7%

195 active stores

2019 12.5%

253 active stores

2018 6.6%

134 active stores

2017 9.3%

187 active stores

2016 7.5%

152 active stores

2015 6.9%

139 active stores

2014 4.6%

93 active stores

2013 12.2%

246 active stores

2012 3.7%

75 active stores

Distribution by Launch Year

Active stores in SendPulse by original launch year (June 2026)
Active stores in SendPulse by launch year
Launch Year Active Stores Percentage
2026 35 1.74%
2025 86 4.27%
2024 30 1.49%
2023 30 1.49%
2022 35 1.74%
2021 74 3.67%
2020 195 9.67%
2019 253 12.55%
2018 134 6.65%
2017 187 9.28%
2016 152 7.54%
2015 139 6.89%
2014 93 4.61%
2013 246 12.20%
2012 75 3.72%

Social Media Usage

Facebook accounts for 28.4% of displayed detection occurrences (823 occurrences) , followed by Instagram (19.6%) and YouTube (17.0%) .

Base: 2,899 social-platform detection occurrences in the displayed ranking, from active stores. One store can contribute multiple occurrences. These percentages are not the share of unique stores or all detections.

Links and embeds detected on public pages; private/hidden profiles not counted.

Top 10 Social Platforms

Facebook 28.4%

823 occurrences

Instagram 19.6%

569 occurrences

YouTube 17.0%

492 occurrences

X 11.7%

338 occurrences

WhatsApp 11.0%

319 occurrences

Twitter 7.4%

214 occurrences

Pinterest 2.6%

76 occurrences

TikTok 1.5%

43 occurrences

LinkedIn 0.8%

24 occurrences

Telegram 0.0%

1 occurrences

Visual Distribution

Distribution of social media platforms in SendPulse (June 2026)
Distribution of social media platforms in SendPulse e-commerce stores
Social Platform Detection Occurrences Share of Displayed Occurrences
Facebook 823 28.39%
Instagram 569 19.63%
YouTube 492 16.97%
X 338 11.66%
WhatsApp 319 11.00%
Twitter 214 7.38%
Pinterest 76 2.62%
TikTok 43 1.48%
LinkedIn 24 0.83%
Telegram 1 0.03%

Geographic Distribution

Russia stores with 46.0% (938 active verified stores) , followed by Ukraine (39.1%) and Belarus (3.8%) .

Base: 2,041 active verified stores, including stores with unknown country. Percentages use the full population, not only the displayed countries.

Top 10 Countries

Russia 46.0%

938 active verified stores

Ukraine 39.1%

799 active verified stores

77 active verified stores

45 active verified stores

20 active verified stores

19 active verified stores

13 active verified stores

13 active verified stores

10 active verified stores

9 active verified stores

Visual Distribution

Geographic distribution of stores using SendPulse (June 2026)
Geographic distribution of stores using SendPulse
Country AI-Verified Store Count Market Share
Russia 938 45.96%
Ukraine 799 39.15%
Belarus 77 3.77%
Kazakhstan 45 2.20%
Brazil 20 0.98%
Turkey 19 0.93%
United States 13 0.64%
Greece 13 0.64%
Bulgaria 10 0.49%
Germany 9 0.44%

Data Coverage

Coverage among all domains with this detected signal, including non-active profiles; not just active stores.

Field Rows count Coverage
Website 2.5k 100.00%
Emails 1.6k 65.59%
Phones 2.1k 84.33%
Ecommerce platform 2.4k 97.99%
Couriers 652 26.27%
Payment Providers 396 15.95%
Categories 2k 81.31%
Social Media 1.6k 64.75%

Coverage reflects detectability from public website analysis. Payment providers and shipping carriers are identified from checkout pages and shipping widgets. Stores using off-site payment flows or custom shipping integrations may not be detected. Actual adoption rates are higher than shown.

Market Intelligence

On-demand market analysis

Self-service access to market data and insights

  • Search and segment stores by any criteria
  • API integration for automated workflows
  • Periodic index updates
  • Market sizing and segmentation
Explore segment →

Strategic Intelligence

Custom research and competitive analysis

Tailored intelligence for strategic decisions

  • Custom market reports and analysis
  • Competitive landscape monitoring
  • Direct support from the founder
  • Flexible licensing and enterprise pricing
Get Enterprise Pricing

Market Intelligence

Understand the SendPulse e-commerce landscape:

Analyze 2k verified e-commerce stores on SendPulse - technology adoption, market share, competitive positioning.

Track Competitive Shifts

Monitor platform migrations, technology adoption, and market share changes across SendPulse e-commerce.

Explore Data

Size Your Addressable Market

Segment stores by country, platform, category, PSP, carrier, technology, and merchant-size signals to quantify your market opportunity.

Explore Data

Monitor Adoption Trends

Identify which payment providers, shipping carriers, and platforms are gaining or losing traction.

Explore Data

Data Access

  • Interactive search and filtering via web app
  • REST API for programmatic access and automation
  • Index updates; historical datasets by agreement

Use Cases

  • Competitive intelligence and market sizing
  • Technology adoption and platform migration analysis
  • Sales prospecting and account-based targeting
  • Investment research and due diligence

Frequently Asked Questions

What data is included in the SendPulse e-commerce intelligence?

We track 2k verified SendPulse e-commerce stores whose profiles can include: e-commerce platform, product counts, categories, payment providers, shipping carriers, technology stack, merchant-size signals, and available business contact fields.

How is the data collected and how often is it updated?

We rebuild the searchable index typically every 2–4 weeks. Observation dates vary by source and field; a rebuild does not mean every website was observed again. This public report has its own publication date and may use an older snapshot than the live catalog. Coverage varies by field and market. A missing payment or carrier signal means we did not detect it, not that the merchant does not use it.

How do I access the data?

Self-service plans give you instant access through our web app and REST API. You can search, filter, and segment stores interactively or integrate programmatically into your workflows. View plans →

Can I filter by specific segments?

Yes. You can segment by country, platform, product category, payment provider, shipping carrier, technology stack, store age, cross-border signals, and merchant-size bands. Some advanced signals are plan-gated, and the same field contract is used by the web app, exports, and API.

Do you offer enterprise or custom licensing?

Yes. For large-scale data needs, custom market reports, or dedicated support, contact us to discuss enterprise pricing.

Unlock full access to ShopRank

Login now to explore merchant intelligence including:
  • Merchant size bands and scoring
  • PSP, carrier, and technology filters
  • Exports, saved lists, and API access
By login to our system you are accepting Terms & conditions and Privacy Policy