Scala Technology Adoption in E-commerce

Discover 270.0 e-commerce stores using Scala. Analyze technology adoption, market trends, integration patterns, and business insights.

· · Next full refresh: January 2026

E-commerce Platforms Distribution

Custom leads with 99.3% of stores with physical delivery (268 stores) , followed by Shopify (0.7%) .

Note: This distribution covers only stores selling physical products with active shopping carts and physical product shipping. Digital products, services, and non-transactional sites are excluded. All stores are verified by our proprietary AI model to ensure accurate e-commerce classification.

Top 10 Platforms (Physical Delivery)

Custom 99.3%

268 stores

2 stores

Visual Distribution

Distribution of top 10 platforms by stores with physical delivery (December 2025)
E-commerce platforms distribution for stores with physical delivery in Scala
Platform Stores with Physical Delivery Percentage
Custom 268 99.26%
Shopify 2 0.74%

All Stores Distribution

Custom holds 97.5% share of all Scala e-commerce stores (268) , with Shopify at 2.5% (December 2025) .

Note: This broader distribution includes all stores with e-commerce indicators such as platform detection, shopping cart presence, or payment integration. This liberal approach may include some false positives (e.g., WooCommerce installations used for non-commercial purposes) but provides comprehensive market coverage for lead generation and competitive analysis.

Top 10 Platforms (All Stores)

Custom 97.5%

268 stores

7 stores

Visual Distribution

Distribution of top 10 platforms by all stores (December 2025)
E-commerce platforms distribution for all stores in Scala
Platform Total Stores Percentage
Custom 268 97.45%
Shopify 7 2.55%

Categories Distribution

Health & Beauty leads with 16.7% of all stores (17 stores) , followed by Food & Beverages (16.7%) and Electronics & Technology (12.7%) .

Top 10 Categories

Health & Beauty 16.7%

17 stores

Food & Beverages 16.7%

17 stores

Electronics & Technology 12.7%

13 stores

Sporting Goods & Outdoor Gear 9.8%

10 stores

Arts & Entertainment 8.8%

9 stores

Clothing & Accessories 6.9%

7 stores

Home & Garden 5.9%

6 stores

Vehicles & Parts 5.9%

6 stores

Jewelry & Watches 3.9%

4 stores

Books & Media 2.9%

3 stores

Visual Distribution

Distribution of top 10 Scala store categories (December 2025)
Distribution of categories in Scala e-commerce stores
Category Number of Stores Percentage
Health & Beauty 17 16.67%
Food & Beverages 17 16.67%
Electronics & Technology 13 12.75%
Sporting Goods & Outdoor Gear 10 9.80%
Arts & Entertainment 9 8.82%
Clothing & Accessories 7 6.86%
Home & Garden 6 5.88%
Vehicles & Parts 6 5.88%
Jewelry & Watches 4 3.92%
Books & Media 3 2.94%
Business & Industrial 2 1.96%
Furniture & Home Decor 2 1.96%
Pets & Pet Supplies 2 1.96%
Tools & Hardware 2 1.96%
Gifts & Special Occasions 2 1.96%

Payment Providers Distribution

PayPal leads with 23.1% among AI-verified physical stores (9 stores) , followed by MasterCard (15.4%) and VISA (12.8%) .

Base: 45 AI-verified physical stores with detectable payment providers (15.5% coverage of all stores). Percentages show share of detected provider instances (stores may use multiple providers).

Detected from checkout/payment scripts and provider tags; off-site/manual payments excluded where undetectable.

Top 10 Payment Providers

PayPal 23.1%

9 stores

6 stores

VISA 12.8%

5 stores

Klarna 10.3%

4 stores

JCB 7.7%

3 stores

2 stores

2 stores

2 stores

1 stores

Bolt 2.6%

1 stores

Visual Distribution

Distribution of top 10 Scala payment providers (December 2025)
Distribution of payment providers in Scala e-commerce stores
Payment Provider Store Count Market Share
PayPal 9 23.08%
MasterCard 6 15.38%
VISA 5 12.82%
Klarna 4 10.26%
JCB 3 7.69%
Braintree 2 5.13%
Affirm 2 5.13%
American Express 2 5.13%
Bancontact 1 2.56%
Bolt 1 2.56%
Laybuy 1 2.56%
Swish 1 2.56%
BitPay 1 2.56%
Boleto 1 2.56%

Shipping Carriers Distribution

UPS leads with 15.9% among AI-verified physical stores (13 stores) , followed by FedEx (13.4%) and DHL (13.4%) .

Base: 66 AI-verified physical stores with detectable shipping carriers (22.7% coverage of all stores). Percentages show share of detected carrier instances (stores may use multiple carriers).

Detected from checkout/shipping pages and shipment widgets; cross-border carriers included where visible.

Top 10 Shipping Carriers

UPS 15.9%

13 stores

FedEx 13.4%

11 stores

DHL 13.4%

11 stores

USPS 13.4%

11 stores

DPD 7.3%

6 stores

3 stores

3 stores

GLS 3.7%

3 stores

3 stores

Visual Distribution

Distribution of top 10 Scala shipping carriers (December 2025)
Distribution of shipping carriers in Scala e-commerce stores
Shipping Carrier Store Count Market Share
UPS 13 15.85%
FedEx 11 13.41%
DHL 11 13.41%
USPS 11 13.41%
DPD 6 7.32%
Почта России 5 6.10%
Matkahuollon 3 3.66%
Postin 3 3.66%
GLS 3 3.66%
Matkahuolto 3 3.66%
Schenker 3 3.66%
СДЭК 3 3.66%
Posti 3 3.66%
Australia Post 2 2.44%
PostNord 2 2.44%

Store Launch Timeline

Over the past 12 months, 19 new stores were launched in Scala , with the highest activity in 2025-11 (2 stores) , demonstrating ongoing growth in the e-commerce market.

Last 12 Months

2025-11 10.5%

2 stores launched

2025-10 5.3%

1 stores launched

2025-09 5.3%

1 stores launched

2025-08 5.3%

1 stores launched

2025-07 21.1%

4 stores launched

2025-06 10.5%

2 stores launched

2025-05 10.5%

2 stores launched

2025-03 21.1%

4 stores launched

2025-01 5.3%

1 stores launched

2024-12 5.3%

1 stores launched

Monthly Trend

Monthly store launches in Scala (December 2025)
Monthly store launches in Scala over the past 12 months
Month Stores Launched Percentage
2025-11 2 10.53%
2025-10 1 5.26%
2025-09 1 5.26%
2025-08 1 5.26%
2025-07 4 21.05%
2025-06 2 10.53%
2025-05 2 10.53%
2025-03 4 21.05%
2025-01 1 5.26%
2024-12 1 5.26%

Active Stores by Launch Year

Currently, 255 active stores in Scala are tracked in our database , with the most stores launched in 2025 (18 stores still active) . This shows the distribution of currently active stores by their original launch year.

Active Stores by Launch Year

2025 7.1%

18 active stores

2024 4.3%

11 active stores

2023 5.1%

13 active stores

2022 7.1%

18 active stores

2021 8.2%

21 active stores

2020 13.7%

35 active stores

2019 22.0%

56 active stores

2018 14.5%

37 active stores

2017 3.9%

10 active stores

2016 2.0%

5 active stores

2015 1.2%

3 active stores

2014 2.0%

5 active stores

2013 1.2%

3 active stores

2012 0.8%

2 active stores

2011 0.4%

1 active stores

Distribution by Launch Year

Active stores in Scala by original launch year (December 2025)
Active stores in Scala by launch year
Launch Year Active Stores Percentage
2025 18 7.06%
2024 11 4.31%
2023 13 5.10%
2022 18 7.06%
2021 21 8.24%
2020 35 13.73%
2019 56 21.96%
2018 37 14.51%
2017 10 3.92%
2016 5 1.96%
2015 3 1.18%
2014 5 1.96%
2013 3 1.18%
2012 2 0.78%
2011 1 0.39%
2010 5 1.96%
2009 2 0.78%
2008 1 0.39%
2007 1 0.39%
2002 1 0.39%
2001 2 0.78%
2000 2 0.78%
1999 2 0.78%
1995 1 0.39%

Social Media Usage

Facebook leads with 35.1% among stores with at least one detectable social profile (26 stores) , followed by Instagram (25.7%) and YouTube (13.5%) .

Base: 38 stores with any detectable social profile (13.1% of all stores). Percentages show share of detected platform instances (stores may use multiple platforms).

Links and embeds detected on public pages; private/hidden profiles not counted.

Top 10 Social Platforms

Facebook 35.1%

26 stores

Instagram 25.7%

19 stores

YouTube 13.5%

10 stores

Twitter 13.5%

10 stores

LinkedIn 9.5%

7 stores

TikTok 2.7%

2 stores

Visual Distribution

Distribution of social media platforms in Scala (December 2025)
Distribution of social media platforms in Scala e-commerce stores
Social Platform Store Count Market Share
Facebook 26 35.14%
Instagram 19 25.68%
YouTube 10 13.51%
Twitter 10 13.51%
LinkedIn 7 9.46%
TikTok 2 2.70%

Geographic Distribution

United States leads with 18.3% (32 AI-verified stores) , followed by Russia (10.3%) and Australia (8.6%) .

Base: 175 AI-verified stores across 20 countries. Percentages show share among AI-verified stores.

Top 10 Countries

32 AI-verified stores

Russia 10.3%

18 AI-verified stores

15 AI-verified stores

14 AI-verified stores

11 AI-verified stores

10 AI-verified stores

9 AI-verified stores

Spain 4.6%

8 AI-verified stores

Italy 4.0%

7 AI-verified stores

7 AI-verified stores

Visual Distribution

Geographic distribution of stores using Scala (December 2025)
Geographic distribution of stores using Scala
Country AI-Verified Store Count Market Share
United States 32 18.29%
Russia 18 10.29%
Australia 15 8.57%
Portugal 14 8.00%
Finland 11 6.29%
United Kingdom 10 5.71%
Sweden 9 5.14%
Spain 8 4.57%
Italy 7 4.00%
France 7 4.00%
Turkey 5 2.86%
Czechia 5 2.86%
Poland 5 2.86%
Canada 5 2.86%
Norway 4 2.29%
Hungary 4 2.29%
Japan 4 2.29%
Germany 4 2.29%
Switzerland 4 2.29%
Taiwan 4 2.29%

Dataset Coverage

Field Rows count Coverage
Website 291.0 100.00%
Emails 70.0 24.05%
Phones 46.0 15.81%
Ecommerce platform 275.0 94.50%
Couriers 66.0 22.68%
Payment Providers 45.0 15.46%
Categories 108.0 37.11%
Social Media 38.0 13.06%

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Frequently Asked Questions

What data is included in the Scala E-commerce Database?

Our database covers over 270.0 Scala physical stores, including website URLs, verified contacts (emails, phones), e-commerce platforms, product counts, categories, estimated monthly traffic, and more.

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