Scala Technology Adoption in E-commerce

Discover 256 verified e-commerce stores using Scala. Analyze technology adoption, market trends, integration patterns, and business insights.

Detected across 268 domains. 256 verified as active stores with physical delivery.

Verified stores
256
active stores with physical delivery
Top country
United States
66 verified stores
Top payment signal
PayPal
31 detection occurrences
Top carrier signal
USPS
37 detection occurrences
Top category
Sporting Goods & Outdoor Gear
31 verified stores

This is a public report preview. Use the catalog, exports or API for account lists. Fields depend on your plan; coverage varies by merchant.

256 verified active stores out of 268 detected · 95.5% verification rate

E-commerce Platforms Distribution

Custom stores with 98.4% of stores with physical delivery (252 stores) , followed by Shopify (1.6%) and Mağazan Olsun (0.0%) .

Base: 256 active verified stores, including those without a detected platform. Rankings show leading platform combinations; displayed percentages need not sum to 100%. Digital products, services, and non-transactional sites are excluded. All stores are verified by our proprietary AI model to ensure accurate e-commerce classification.

Top 10 Platforms (Physical Delivery)

Custom 98.4%

252 stores

4 stores

Mağazan Olsun 0.0%

0 stores

Visual Distribution

Distribution of top 10 platforms by stores with physical delivery (June 2026)
E-commerce platforms distribution for stores with physical delivery in Scala
Platform Stores with Physical Delivery Percentage
Custom 252 98.44%
Shopify 4 1.56%
Mağazan Olsun 0 0.00%
Show broader dataset (all e-commerce signals)

Websites with E-commerce Signals

Custom holds 94.0% share of detected Scala e-commerce signals (252) , with Shopify at 1.9% and Mağazan Olsun at 1.1% (June 2026) .

Base: 268 domains in this report's signal population, including domains without a detected platform. This is not a store count: it can include redirects and non-transactional sites. Displayed percentages need not sum to 100%.

Top 10 Platforms (All Signals)

Custom 94.0%

252 websites

5 websites

Mağazan Olsun 1.1%

3 websites

Visual Distribution

Distribution of top 10 platforms by websites with signals (June 2026)
E-commerce platforms distribution for websites with signals in Scala
Platform Websites with Signals Percentage
Custom 252 94.03%
Shopify 5 1.87%
Mağazan Olsun 3 1.12%

Categories Distribution

Sporting Goods & Outdoor Gear stores with 12.1% of all stores (31 stores) , followed by Health & Beauty (12.1%) and Toys & Games (12.1%) .

Base: 256 active verified stores, including stores without a detected category. Percentages use this full population, not only the displayed categories.

Top 10 Categories

Sporting Goods & Outdoor Gear 12.1%

31 stores

Health & Beauty 12.1%

31 stores

Toys & Games 12.1%

31 stores

Food & Beverages 8.2%

21 stores

Clothing & Accessories 5.5%

14 stores

Electronics & Technology 4.3%

11 stores

Business & Industrial 3.9%

10 stores

Arts & Entertainment 2.7%

7 stores

Tools & Hardware 2.0%

5 stores

Home & Garden 2.0%

5 stores

Visual Distribution

Distribution of top 10 Scala store categories (June 2026)
Distribution of categories in Scala e-commerce stores
Category Number of Stores Percentage
Sporting Goods & Outdoor Gear 31 12.11%
Health & Beauty 31 12.11%
Toys & Games 31 12.11%
Food & Beverages 21 8.20%
Clothing & Accessories 14 5.47%
Electronics & Technology 11 4.30%
Business & Industrial 10 3.91%
Arts & Entertainment 7 2.73%
Tools & Hardware 5 1.95%
Home & Garden 5 1.95%

Payment Providers Distribution

PayPal accounts for 26.7% of displayed detection occurrences (31 occurrences) , followed by Klarna (18.1%) and MasterCard (11.2%) .

Base: 116 provider detection occurrences in the displayed ranking, from active stores. One store can contribute multiple occurrences. These percentages are not the share of unique stores or all detections.

Detected from checkout/payment scripts and provider tags; off-site/manual payments excluded where undetectable.

Top 10 Payment Providers

PayPal 26.7%

31 occurrences

Klarna 18.1%

21 occurrences

13 occurrences

11 occurrences

9 occurrences

9 occurrences

VISA 6.9%

8 occurrences

6 occurrences

4 occurrences

4 occurrences

Visual Distribution

Distribution of top 10 Scala payment providers (June 2026)
Distribution of payment providers in Scala e-commerce stores
Payment Provider Detection Occurrences Share of Displayed Occurrences
PayPal 31 26.72%
Klarna 21 18.10%
MasterCard 13 11.21%
American Express 11 9.48%
Google Pay 9 7.76%
Apple Pay 9 7.76%
VISA 8 6.90%
Stripe Connect 6 5.17%
Interac e-Transfer 4 3.45%
BitCoin 4 3.45%

Shipping Carriers Distribution

USPS accounts for 21.0% of displayed detection occurrences (37 occurrences) , followed by UPS (19.9%) and FedEx (14.8%) .

Base: 176 carrier detection occurrences in the displayed ranking, from active stores. One store can contribute multiple occurrences. These percentages are not the share of unique stores or all detections.

Detected from checkout/shipping pages and shipment widgets; cross-border carriers included where visible.

Top 10 Shipping Carriers

USPS 21.0%

37 occurrences

UPS 19.9%

35 occurrences

FedEx 14.8%

26 occurrences

DHL 14.8%

26 occurrences

13 occurrences

12 occurrences

DPD 5.1%

9 occurrences

8 occurrences

5 occurrences

5 occurrences

Visual Distribution

Distribution of top 10 Scala shipping carriers (June 2026)
Distribution of shipping carriers in Scala e-commerce stores
Shipping Carrier Detection Occurrences Share of Displayed Occurrences
USPS 37 21.02%
UPS 35 19.89%
FedEx 26 14.77%
DHL 26 14.77%
Royal Mail 13 7.39%
Australia Post 12 6.82%
DPD 9 5.11%
Canada Post 8 4.55%
PostNord 5 2.84%
Почта России 5 2.84%

Store Launch Timeline

Over the past 12 months, 16 new stores were launched in Scala , with the highest activity in 2026-04 (2 stores) , demonstrating ongoing growth in the e-commerce market.

Last 12 Months

2026-04 12.5%

2 stores launched

2026-03 6.3%

1 stores launched

2026-02 12.5%

2 stores launched

2026-01 6.3%

1 stores launched

2025-12 18.8%

3 stores launched

2025-11 6.3%

1 stores launched

2025-10 6.3%

1 stores launched

2025-08 6.3%

1 stores launched

2025-07 18.8%

3 stores launched

2025-06 6.3%

1 stores launched

Monthly Trend

Monthly store launches in Scala (June 2026)
Monthly store launches in Scala over the past 12 months
Month Stores Launched Percentage
2026-04 2 12.50%
2026-03 1 6.25%
2026-02 2 12.50%
2026-01 1 6.25%
2025-12 3 18.75%
2025-11 1 6.25%
2025-10 1 6.25%
2025-08 1 6.25%
2025-07 3 18.75%
2025-06 1 6.25%

Active Stores by Launch Year

Currently, 236 active stores in Scala are tracked in our database , with the most stores launched in 2026 (6 stores still active) . This shows the distribution of currently active stores by their original launch year.

Active Stores by Launch Year

2026 2.5%

6 active stores

2025 7.6%

18 active stores

2024 5.9%

14 active stores

2023 7.6%

18 active stores

2022 11.9%

28 active stores

2021 8.9%

21 active stores

2020 10.6%

25 active stores

2019 8.1%

19 active stores

2018 19.1%

45 active stores

2017 5.9%

14 active stores

2016 1.3%

3 active stores

2015 2.1%

5 active stores

2014 1.7%

4 active stores

2013 0.8%

2 active stores

2012 0.8%

2 active stores

Distribution by Launch Year

Active stores in Scala by original launch year (June 2026)
Active stores in Scala by launch year
Launch Year Active Stores Percentage
2026 6 2.54%
2025 18 7.63%
2024 14 5.93%
2023 18 7.63%
2022 28 11.86%
2021 21 8.90%
2020 25 10.59%
2019 19 8.05%
2018 45 19.07%
2017 14 5.93%
2016 3 1.27%
2015 5 2.12%
2014 4 1.69%
2013 2 0.85%
2012 2 0.85%

Social Media Usage

Instagram accounts for 36.4% of displayed detection occurrences (12 occurrences) , followed by Facebook (30.3%) and YouTube (12.1%) .

Base: 33 social-platform detection occurrences in the displayed ranking, from active stores. One store can contribute multiple occurrences. These percentages are not the share of unique stores or all detections.

Links and embeds detected on public pages; private/hidden profiles not counted.

Top 10 Social Platforms

Instagram 36.4%

12 occurrences

Facebook 30.3%

10 occurrences

YouTube 12.1%

4 occurrences

Twitter 9.1%

3 occurrences

TikTok 6.1%

2 occurrences

Pinterest 3.0%

1 occurrences

LinkedIn 3.0%

1 occurrences

Visual Distribution

Distribution of social media platforms in Scala (June 2026)
Distribution of social media platforms in Scala e-commerce stores
Social Platform Detection Occurrences Share of Displayed Occurrences
Instagram 12 36.36%
Facebook 10 30.30%
YouTube 4 12.12%
Twitter 3 9.09%
TikTok 2 6.06%
Pinterest 1 3.03%
LinkedIn 1 3.03%

Geographic Distribution

United States stores with 25.8% (66 active verified stores) , followed by Australia (6.6%) and Canada (6.6%) .

Base: 256 active verified stores, including stores with unknown country. Percentages use the full population, not only the displayed countries.

Top 10 Countries

66 active verified stores

17 active verified stores

17 active verified stores

15 active verified stores

11 active verified stores

8 active verified stores

7 active verified stores

7 active verified stores

6 active verified stores

5 active verified stores

Visual Distribution

Geographic distribution of stores using Scala (June 2026)
Geographic distribution of stores using Scala
Country AI-Verified Store Count Market Share
United States 66 25.78%
Australia 17 6.64%
Canada 17 6.64%
United Kingdom 15 5.86%
Russia 11 4.30%
Germany 8 3.13%
Finland 7 2.73%
Sweden 7 2.73%
France 6 2.34%
Latvia 5 1.95%

Data Coverage

Coverage among all domains with this detected signal, including non-active profiles; not just active stores.

Field Rows count Coverage
Website 268 100.00%
Emails 85 31.72%
Phones 45 16.79%
Ecommerce platform 260 97.01%
Couriers 120 44.78%
Payment Providers 90 33.58%
Categories 185 69.03%
Social Media 20 7.46%

Coverage reflects detectability from public website analysis. Payment providers and shipping carriers are identified from checkout pages and shipping widgets. Stores using off-site payment flows or custom shipping integrations may not be detected. Actual adoption rates are higher than shown.

Market Intelligence

On-demand market analysis

Self-service access to market data and insights

  • Search and segment stores by any criteria
  • API integration for automated workflows
  • Periodic index updates
  • Market sizing and segmentation
Explore segment →

Strategic Intelligence

Custom research and competitive analysis

Tailored intelligence for strategic decisions

  • Custom market reports and analysis
  • Competitive landscape monitoring
  • Direct support from the founder
  • Flexible licensing and enterprise pricing
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Market Intelligence

Understand the Scala e-commerce landscape:

Analyze 256 verified e-commerce stores on Scala - technology adoption, market share, competitive positioning.

Track Competitive Shifts

Monitor platform migrations, technology adoption, and market share changes across Scala e-commerce.

Explore Data

Size Your Addressable Market

Segment stores by country, platform, category, PSP, carrier, technology, and merchant-size signals to quantify your market opportunity.

Explore Data

Monitor Adoption Trends

Identify which payment providers, shipping carriers, and platforms are gaining or losing traction.

Explore Data

Data Access

  • Interactive search and filtering via web app
  • REST API for programmatic access and automation
  • Index updates; historical datasets by agreement

Use Cases

  • Competitive intelligence and market sizing
  • Technology adoption and platform migration analysis
  • Sales prospecting and account-based targeting
  • Investment research and due diligence

Frequently Asked Questions

What data is included in the Scala e-commerce intelligence?

We track 256 verified Scala e-commerce stores whose profiles can include: e-commerce platform, product counts, categories, payment providers, shipping carriers, technology stack, merchant-size signals, and available business contact fields.

How is the data collected and how often is it updated?

We rebuild the searchable index typically every 2–4 weeks. Observation dates vary by source and field; a rebuild does not mean every website was observed again. This public report has its own publication date and may use an older snapshot than the live catalog. Coverage varies by field and market. A missing payment or carrier signal means we did not detect it, not that the merchant does not use it.

How do I access the data?

Self-service plans give you instant access through our web app and REST API. You can search, filter, and segment stores interactively or integrate programmatically into your workflows. View plans →

Can I filter by specific segments?

Yes. You can segment by country, platform, product category, payment provider, shipping carrier, technology stack, store age, cross-border signals, and merchant-size bands. Some advanced signals are plan-gated, and the same field contract is used by the web app, exports, and API.

Do you offer enterprise or custom licensing?

Yes. For large-scale data needs, custom market reports, or dedicated support, contact us to discuss enterprise pricing.

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