Quill Technology Adoption in E-commerce
Discover 4.8k verified e-commerce stores using Quill. Analyze technology adoption, market trends, integration patterns, and business insights.
Detected across 7.9k domains. 4.8k verified as active stores with physical delivery.
This is a public report preview. Use the catalog, exports or API for account lists. Fields depend on your plan; coverage varies by merchant.
4.8k verified active stores out of 7.9k detected · 60.5% verification rate
E-commerce Platforms Distribution
WooCommerce stores with 32.7% of stores with physical delivery (1,554 stores) , followed by Custom (31.8%) and MakeWebEasy (18.9%) .
Base: 4,753 active verified stores, including those without a detected platform. Rankings show leading platform combinations; displayed percentages need not sum to 100%. Digital products, services, and non-transactional sites are excluded. All stores are verified by our proprietary AI model to ensure accurate e-commerce classification.
Top 10 Platforms (Physical Delivery)
1,554 stores
1,513 stores
898 stores
188 stores
176 stores
160 stores
150 stores
27 stores
23 stores
15 stores
Visual Distribution
1,554 stores
1,513 stores
898 stores
188 stores
176 stores
160 stores
150 stores
27 stores
23 stores
15 stores
| Platform | Stores with Physical Delivery | Percentage |
|---|---|---|
| WooCommerce | 1554 | 32.70% |
| Custom | 1513 | 31.83% |
| MakeWebEasy | 898 | 18.89% |
| Shopify | 188 | 3.96% |
| PrestaShop, GrooveKart | 176 | 3.70% |
| GrooveKart, PrestaShop | 160 | 3.37% |
| Plugo | 150 | 3.16% |
| Digital Showroom | 27 | 0.57% |
| PrestaShop | 23 | 0.48% |
| Squarespace Commerce | 15 | 0.32% |
Show broader dataset (all e-commerce signals)
Websites with E-commerce Signals
WooCommerce holds 25.8% share of detected Quill e-commerce signals (2,029) , with Custom at 19.3% and MakeWebEasy at 40.2% (June 2026) .
Base: 7,851 domains in this report's signal population, including domains without a detected platform. This is not a store count: it can include redirects and non-transactional sites. Displayed percentages need not sum to 100%.
Top 10 Platforms (All Signals)
2,029 websites
1,513 websites
3,160 websites
196 websites
183 websites
166 websites
167 websites
273 websites
27 websites
17 websites
Visual Distribution
2,029 websites
1,513 websites
3,160 websites
196 websites
183 websites
166 websites
167 websites
273 websites
27 websites
17 websites
| Platform | Websites with Signals | Percentage |
|---|---|---|
| WooCommerce | 2029 | 25.84% |
| Custom | 1513 | 19.27% |
| MakeWebEasy | 3160 | 40.25% |
| Shopify | 196 | 2.50% |
| PrestaShop, GrooveKart | 183 | 2.33% |
| GrooveKart, PrestaShop | 166 | 2.11% |
| Plugo | 167 | 2.13% |
| Digital Showroom | 273 | 3.48% |
| PrestaShop | 27 | 0.34% |
| Squarespace Commerce | 17 | 0.22% |
Categories Distribution
Health & Beauty stores with 25.6% of all stores (1,215 stores) , followed by Clothing & Accessories (12.8%) and Business & Industrial (11.8%) .
Base: 4,753 active verified stores, including stores without a detected category. Percentages use this full population, not only the displayed categories.
Top 10 Categories
1,215 stores
610 stores
561 stores
370 stores
160 stores
152 stores
138 stores
132 stores
128 stores
118 stores
Visual Distribution
1,215 stores
610 stores
561 stores
370 stores
160 stores
152 stores
138 stores
132 stores
128 stores
118 stores
| Category | Number of Stores | Percentage |
|---|---|---|
| Health & Beauty | 1215 | 25.56% |
| Clothing & Accessories | 610 | 12.83% |
| Business & Industrial | 561 | 11.80% |
| Food & Beverages | 370 | 7.78% |
| Tools & Hardware | 160 | 3.37% |
| Home & Garden | 152 | 3.20% |
| Gifts & Special Occasions | 138 | 2.90% |
| Electronics & Technology | 132 | 2.78% |
| Sporting Goods & Outdoor Gear | 128 | 2.69% |
| Toys & Games | 118 | 2.48% |
Payment Providers Distribution
PayPal accounts for 30.2% of displayed detection occurrences (477 occurrences) , followed by Stripe Connect (20.5%) and American Express (17.4%) .
Base: 1,582 provider detection occurrences in the displayed ranking, from active stores. One store can contribute multiple occurrences. These percentages are not the share of unique stores or all detections.
Detected from checkout/payment scripts and provider tags; off-site/manual payments excluded where undetectable.
Top 10 Payment Providers
477 occurrences
325 occurrences
276 occurrences
180 occurrences
120 occurrences
59 occurrences
53 occurrences
45 occurrences
24 occurrences
23 occurrences
Visual Distribution
477 occurrences
325 occurrences
276 occurrences
180 occurrences
120 occurrences
59 occurrences
53 occurrences
45 occurrences
24 occurrences
23 occurrences
| Payment Provider | Detection Occurrences | Share of Displayed Occurrences |
|---|---|---|
| PayPal | 477 | 30.15% |
| Stripe Connect | 325 | 20.54% |
| American Express | 276 | 17.45% |
| MasterCard | 180 | 11.38% |
| VISA | 120 | 7.59% |
| Apple Pay | 59 | 3.73% |
| Mercado Pago | 53 | 3.35% |
| Google Pay | 45 | 2.84% |
| Bolt | 24 | 1.52% |
| Klarna | 23 | 1.45% |
Shipping Carriers Distribution
USPS accounts for 15.8% of displayed detection occurrences (96 occurrences) , followed by DHL (12.8%) and Correos (12.0%) .
Base: 609 carrier detection occurrences in the displayed ranking, from active stores. One store can contribute multiple occurrences. These percentages are not the share of unique stores or all detections.
Detected from checkout/shipping pages and shipment widgets; cross-border carriers included where visible.
Top 10 Shipping Carriers
Visual Distribution
96 occurrences
78 occurrences
73 occurrences
67 occurrences
64 occurrences
58 occurrences
57 occurrences
40 occurrences
39 occurrences
37 occurrences
| Shipping Carrier | Detection Occurrences | Share of Displayed Occurrences |
|---|---|---|
| USPS | 96 | 15.76% |
| DHL | 78 | 12.81% |
| Correos | 73 | 11.99% |
| UPS | 67 | 11.00% |
| СДЭК | 64 | 10.51% |
| Colissimo | 58 | 9.52% |
| TNT | 57 | 9.36% |
| FedEx | 40 | 6.57% |
| La Poste | 39 | 6.40% |
| GLS | 37 | 6.08% |
Store Launch Timeline
Over the past 12 months, 921 new stores were launched in Quill , with the highest activity in 2026-05 (89 stores) , demonstrating ongoing growth in the e-commerce market.
Last 12 Months
89 stores launched
86 stores launched
80 stores launched
53 stores launched
73 stores launched
79 stores launched
79 stores launched
91 stores launched
82 stores launched
82 stores launched
93 stores launched
34 stores launched
Monthly Trend
9.7% of last 12 months
9.3% of last 12 months
8.7% of last 12 months
5.8% of last 12 months
7.9% of last 12 months
8.6% of last 12 months
8.6% of last 12 months
9.9% of last 12 months
8.9% of last 12 months
8.9% of last 12 months
10.1% of last 12 months
3.7% of last 12 months
| Month | Stores Launched | Percentage |
|---|---|---|
| 2026-05 | 89 | 9.66% |
| 2026-04 | 86 | 9.34% |
| 2026-03 | 80 | 8.69% |
| 2026-02 | 53 | 5.75% |
| 2026-01 | 73 | 7.93% |
| 2025-12 | 79 | 8.58% |
| 2025-11 | 79 | 8.58% |
| 2025-10 | 91 | 9.88% |
| 2025-09 | 82 | 8.90% |
| 2025-08 | 82 | 8.90% |
| 2025-07 | 93 | 10.10% |
| 2025-06 | 34 | 3.69% |
Active Stores by Launch Year
Currently, 4,727 active stores in Quill are tracked in our database , with the most stores launched in 2026 (387 stores still active) . This shows the distribution of currently active stores by their original launch year.
Active Stores by Launch Year
387 active stores
903 active stores
595 active stores
385 active stores
301 active stores
339 active stores
336 active stores
206 active stores
205 active stores
178 active stores
80 active stores
80 active stores
88 active stores
119 active stores
64 active stores
Distribution by Launch Year
8.2% of tracked active stores
19.1% of tracked active stores
12.6% of tracked active stores
8.1% of tracked active stores
6.4% of tracked active stores
7.2% of tracked active stores
7.1% of tracked active stores
4.4% of tracked active stores
4.3% of tracked active stores
3.8% of tracked active stores
1.7% of tracked active stores
1.7% of tracked active stores
1.9% of tracked active stores
2.5% of tracked active stores
1.4% of tracked active stores
| Launch Year | Active Stores | Percentage |
|---|---|---|
| 2026 | 387 | 8.19% |
| 2025 | 903 | 19.10% |
| 2024 | 595 | 12.59% |
| 2023 | 385 | 8.14% |
| 2022 | 301 | 6.37% |
| 2021 | 339 | 7.17% |
| 2020 | 336 | 7.11% |
| 2019 | 206 | 4.36% |
| 2018 | 205 | 4.34% |
| 2017 | 178 | 3.77% |
| 2016 | 80 | 1.69% |
| 2015 | 80 | 1.69% |
| 2014 | 88 | 1.86% |
| 2013 | 119 | 2.52% |
| 2012 | 64 | 1.35% |
Geographic Distribution
Thailand stores with 15.9% (758 active verified stores) , followed by United States (15.4%) and France (7.2%) .
Base: 4,753 active verified stores, including stores with unknown country. Percentages use the full population, not only the displayed countries.
Top 10 Countries
758 active verified stores
731 active verified stores
344 active verified stores
299 active verified stores
297 active verified stores
167 active verified stores
143 active verified stores
142 active verified stores
137 active verified stores
106 active verified stores
Visual Distribution
758 active verified stores
731 active verified stores
344 active verified stores
299 active verified stores
297 active verified stores
167 active verified stores
143 active verified stores
142 active verified stores
137 active verified stores
106 active verified stores
| Country | AI-Verified Store Count | Market Share |
|---|---|---|
| Thailand | 758 | 15.95% |
| United States | 731 | 15.38% |
| France | 344 | 7.24% |
| Vietnam | 299 | 6.29% |
| Spain | 297 | 6.25% |
| Russia | 167 | 3.51% |
| Chile | 143 | 3.01% |
| Colombia | 142 | 2.99% |
| India | 137 | 2.88% |
| Indonesia | 106 | 2.23% |
Featured Stores
A selection of notable and recently launched stores in this segment.
Notable Stores
A sample of well-known stores in this segment tracked by ShopRank.
Salesforce Commerce Cloud
Shopify - Furniture & Home Decor
osCommerce - Health & Beauty
Sylius - Clothing & Accessories
Custom - Electronics & Technology
New Stores
Recently launched stores detected by ShopRank in the last full month.
MakeWebEasy - Electronics & Technology
Custom - Business & Industrial
Custom - Clothing & Accessories
Custom - Health & Beauty
MakeWebEasy
Data Coverage
Coverage among all domains with this detected signal, including non-active profiles; not just active stores.
| Field | Rows count | Coverage |
|---|---|---|
| Website | 7.9k | 100.00% |
| Emails | 2.3k | 29.10% |
| Phones | 2.1k | 26.75% |
| Ecommerce platform | 7.8k | 99.61% |
| Couriers | 652 | 8.30% |
| Payment Providers | 928 | 11.82% |
| Categories | 4.3k | 54.13% |
| Social Media | 5.7k | 72.56% |
Coverage reflects detectability from public website analysis. Payment providers and shipping carriers are identified from checkout pages and shipping widgets. Stores using off-site payment flows or custom shipping integrations may not be detected. Actual adoption rates are higher than shown.
Market Intelligence
On-demand market analysis
Self-service access to market data and insights
- Search and segment stores by any criteria
- API integration for automated workflows
- Periodic index updates
- Market sizing and segmentation
Strategic Intelligence
Custom research and competitive analysis
Tailored intelligence for strategic decisions
- Custom market reports and analysis
- Competitive landscape monitoring
- Direct support from the founder
- Flexible licensing and enterprise pricing
Market Intelligence
Understand the Quill e-commerce landscape:
Analyze 4.8k verified e-commerce stores on Quill - technology adoption, market share, competitive positioning.
- Track Competitive Shifts
-
Monitor platform migrations, technology adoption, and market share changes across Quill e-commerce.
- Size Your Addressable Market
-
Segment stores by country, platform, category, PSP, carrier, technology, and merchant-size signals to quantify your market opportunity.
- Monitor Adoption Trends
-
Identify which payment providers, shipping carriers, and platforms are gaining or losing traction.
Data Access
- Interactive search and filtering via web app
- REST API for programmatic access and automation
- Index updates; historical datasets by agreement
Use Cases
- Competitive intelligence and market sizing
- Technology adoption and platform migration analysis
- Sales prospecting and account-based targeting
- Investment research and due diligence
Frequently Asked Questions
- What data is included in the Quill e-commerce intelligence?
-
We track 4.8k verified Quill e-commerce stores whose profiles can include: e-commerce platform, product counts, categories, payment providers, shipping carriers, technology stack, merchant-size signals, and available business contact fields.
- How is the data collected and how often is it updated?
-
We rebuild the searchable index typically every 2–4 weeks. Observation dates vary by source and field; a rebuild does not mean every website was observed again. This public report has its own publication date and may use an older snapshot than the live catalog. Coverage varies by field and market. A missing payment or carrier signal means we did not detect it, not that the merchant does not use it.
- How do I access the data?
-
Self-service plans give you instant access through our web app and REST API. You can search, filter, and segment stores interactively or integrate programmatically into your workflows. View plans →
- Can I filter by specific segments?
-
Yes. You can segment by country, platform, product category, payment provider, shipping carrier, technology stack, store age, cross-border signals, and merchant-size bands. Some advanced signals are plan-gated, and the same field contract is used by the web app, exports, and API.
- Do you offer enterprise or custom licensing?
-
Yes. For large-scale data needs, custom market reports, or dedicated support, contact us to discuss enterprise pricing.
Social Media Usage
Facebook accounts for 31.8% of displayed detection occurrences (2,798 occurrences) , followed by Instagram (27.0%) and TikTok (10.6%) .
Base: 8,803 social-platform detection occurrences in the displayed ranking, from active stores. One store can contribute multiple occurrences. These percentages are not the share of unique stores or all detections.
Links and embeds detected on public pages; private/hidden profiles not counted.
Top 10 Social Platforms
2,798 occurrences
2,381 occurrences
934 occurrences
836 occurrences
510 occurrences
385 occurrences
382 occurrences
322 occurrences
246 occurrences
9 occurrences
Visual Distribution
2,798 occurrences
2,381 occurrences
934 occurrences
836 occurrences
510 occurrences
385 occurrences
382 occurrences
322 occurrences
246 occurrences
9 occurrences