Prism Technology Adoption in E-commerce
Discover 730 verified e-commerce stores using Prism. Analyze technology adoption, market trends, integration patterns, and business insights.
Detected across 1.9k domains. 730 verified as active stores with physical delivery.
This is a public report preview. Use the catalog, exports or API for account lists. Fields depend on your plan; coverage varies by merchant.
730 verified active stores out of 1.9k detected · 38.6% verification rate
E-commerce Platforms Distribution
Custom stores with 48.5% of stores with physical delivery (354 stores) , followed by WooCommerce (20.1%) and PrestaShop (12.9%) .
Base: 730 active verified stores, including those without a detected platform. Rankings show leading platform combinations; displayed percentages need not sum to 100%. Digital products, services, and non-transactional sites are excluded. All stores are verified by our proprietary AI model to ensure accurate e-commerce classification.
Top 10 Platforms (Physical Delivery)
354 stores
147 stores
94 stores
24 stores
24 stores
24 stores
18 stores
11 stores
8 stores
4 stores
Visual Distribution
354 stores
147 stores
94 stores
24 stores
24 stores
24 stores
18 stores
11 stores
8 stores
4 stores
| Platform | Stores with Physical Delivery | Percentage |
|---|---|---|
| Custom | 354 | 48.49% |
| WooCommerce | 147 | 20.14% |
| PrestaShop | 94 | 12.88% |
| YoungCart | 24 | 3.29% |
| Shopify | 24 | 3.29% |
| Magento | 24 | 3.29% |
| LaunchCart | 18 | 2.47% |
| Shopstar | 11 | 1.51% |
| Welcart | 8 | 1.10% |
| 1C-Bitrix | 4 | 0.55% |
Show broader dataset (all e-commerce signals)
Websites with E-commerce Signals
Custom holds 18.7% share of detected Prism e-commerce signals (354) , with WooCommerce at 58.5% and PrestaShop at 5.8% (June 2026) .
Base: 1,892 domains in this report's signal population, including domains without a detected platform. This is not a store count: it can include redirects and non-transactional sites. Displayed percentages need not sum to 100%.
Top 10 Platforms (All Signals)
354 websites
1,107 websites
109 websites
30 websites
38 websites
44 websites
22 websites
11 websites
18 websites
35 websites
Visual Distribution
354 websites
1,107 websites
109 websites
30 websites
38 websites
44 websites
22 websites
11 websites
18 websites
35 websites
| Platform | Websites with Signals | Percentage |
|---|---|---|
| Custom | 354 | 18.71% |
| WooCommerce | 1107 | 58.51% |
| PrestaShop | 109 | 5.76% |
| YoungCart | 30 | 1.59% |
| Shopify | 38 | 2.01% |
| Magento | 44 | 2.33% |
| LaunchCart | 22 | 1.16% |
| Shopstar | 11 | 0.58% |
| Welcart | 18 | 0.95% |
| 1C-Bitrix | 35 | 1.85% |
Categories Distribution
Food & Beverages stores with 13.0% of all stores (95 stores) , followed by Clothing & Accessories (10.5%) and Health & Beauty (9.5%) .
Base: 730 active verified stores, including stores without a detected category. Percentages use this full population, not only the displayed categories.
Top 10 Categories
95 stores
77 stores
69 stores
55 stores
50 stores
46 stores
43 stores
38 stores
32 stores
25 stores
Visual Distribution
95 stores
77 stores
69 stores
55 stores
50 stores
46 stores
43 stores
38 stores
32 stores
25 stores
| Category | Number of Stores | Percentage |
|---|---|---|
| Food & Beverages | 95 | 13.01% |
| Clothing & Accessories | 77 | 10.55% |
| Health & Beauty | 69 | 9.45% |
| Electronics & Technology | 55 | 7.53% |
| Sporting Goods & Outdoor Gear | 50 | 6.85% |
| Home & Garden | 46 | 6.30% |
| Business & Industrial | 43 | 5.89% |
| Vehicles & Parts | 38 | 5.21% |
| Tools & Hardware | 32 | 4.38% |
| Furniture & Home Decor | 25 | 3.42% |
Payment Providers Distribution
PayPal accounts for 27.0% of displayed detection occurrences (55 occurrences) , followed by American Express (16.7%) and MasterCard (16.2%) .
Base: 204 provider detection occurrences in the displayed ranking, from active stores. One store can contribute multiple occurrences. These percentages are not the share of unique stores or all detections.
Detected from checkout/payment scripts and provider tags; off-site/manual payments excluded where undetectable.
Top 10 Payment Providers
55 occurrences
34 occurrences
33 occurrences
22 occurrences
14 occurrences
12 occurrences
10 occurrences
10 occurrences
10 occurrences
4 occurrences
Visual Distribution
55 occurrences
34 occurrences
33 occurrences
22 occurrences
14 occurrences
12 occurrences
10 occurrences
10 occurrences
10 occurrences
4 occurrences
| Payment Provider | Detection Occurrences | Share of Displayed Occurrences |
|---|---|---|
| PayPal | 55 | 26.96% |
| American Express | 34 | 16.67% |
| MasterCard | 33 | 16.18% |
| VISA | 22 | 10.78% |
| Apple Pay | 14 | 6.86% |
| JCB | 12 | 5.88% |
| Google Pay | 10 | 4.90% |
| Stripe Connect | 10 | 4.90% |
| Klarna | 10 | 4.90% |
| Bolt | 4 | 1.96% |
Shipping Carriers Distribution
DHL accounts for 26.6% of displayed detection occurrences (46 occurrences) , followed by PostNL (17.3%) and DPD (10.4%) .
Base: 173 carrier detection occurrences in the displayed ranking, from active stores. One store can contribute multiple occurrences. These percentages are not the share of unique stores or all detections.
Detected from checkout/shipping pages and shipment widgets; cross-border carriers included where visible.
Top 10 Shipping Carriers
Visual Distribution
46 occurrences
30 occurrences
18 occurrences
18 occurrences
18 occurrences
14 occurrences
8 occurrences
7 occurrences
7 occurrences
7 occurrences
| Shipping Carrier | Detection Occurrences | Share of Displayed Occurrences |
|---|---|---|
| DHL | 46 | 26.59% |
| PostNL | 30 | 17.34% |
| DPD | 18 | 10.40% |
| FedEx | 18 | 10.40% |
| UPS | 18 | 10.40% |
| GLS | 14 | 8.09% |
| Correios | 8 | 4.62% |
| Colissimo | 7 | 4.05% |
| USPS | 7 | 4.05% |
| Почта России | 7 | 4.05% |
Store Launch Timeline
Over the past 12 months, 68 new stores were launched in Prism , with the highest activity in 2026-05 (7 stores) , demonstrating ongoing growth in the e-commerce market.
Last 12 Months
7 stores launched
6 stores launched
3 stores launched
6 stores launched
5 stores launched
8 stores launched
15 stores launched
7 stores launched
5 stores launched
2 stores launched
4 stores launched
Monthly Trend
10.3% of last 12 months
8.8% of last 12 months
4.4% of last 12 months
8.8% of last 12 months
7.4% of last 12 months
11.8% of last 12 months
22.1% of last 12 months
10.3% of last 12 months
7.4% of last 12 months
2.9% of last 12 months
5.9% of last 12 months
| Month | Stores Launched | Percentage |
|---|---|---|
| 2026-05 | 7 | 10.29% |
| 2026-04 | 6 | 8.82% |
| 2026-03 | 3 | 4.41% |
| 2026-02 | 6 | 8.82% |
| 2026-01 | 5 | 7.35% |
| 2025-12 | 8 | 11.76% |
| 2025-11 | 15 | 22.06% |
| 2025-10 | 7 | 10.29% |
| 2025-09 | 5 | 7.35% |
| 2025-08 | 2 | 2.94% |
| 2025-07 | 4 | 5.88% |
Active Stores by Launch Year
Currently, 726 active stores in Prism are tracked in our database , with the most stores launched in 2026 (28 stores still active) . This shows the distribution of currently active stores by their original launch year.
Active Stores by Launch Year
28 active stores
72 active stores
69 active stores
65 active stores
44 active stores
47 active stores
57 active stores
41 active stores
35 active stores
31 active stores
22 active stores
15 active stores
25 active stores
21 active stores
20 active stores
Distribution by Launch Year
3.9% of tracked active stores
9.9% of tracked active stores
9.5% of tracked active stores
9.0% of tracked active stores
6.1% of tracked active stores
6.5% of tracked active stores
7.9% of tracked active stores
5.6% of tracked active stores
4.8% of tracked active stores
4.3% of tracked active stores
3.0% of tracked active stores
2.1% of tracked active stores
3.4% of tracked active stores
2.9% of tracked active stores
2.8% of tracked active stores
| Launch Year | Active Stores | Percentage |
|---|---|---|
| 2026 | 28 | 3.86% |
| 2025 | 72 | 9.92% |
| 2024 | 69 | 9.50% |
| 2023 | 65 | 8.95% |
| 2022 | 44 | 6.06% |
| 2021 | 47 | 6.47% |
| 2020 | 57 | 7.85% |
| 2019 | 41 | 5.65% |
| 2018 | 35 | 4.82% |
| 2017 | 31 | 4.27% |
| 2016 | 22 | 3.03% |
| 2015 | 15 | 2.07% |
| 2014 | 25 | 3.44% |
| 2013 | 21 | 2.89% |
| 2012 | 20 | 2.75% |
Geographic Distribution
Taiwan stores with 8.8% (64 active verified stores) , followed by United States (8.4%) and Russia (4.7%) .
Base: 730 active verified stores, including stores with unknown country. Percentages use the full population, not only the displayed countries.
Top 10 Countries
64 active verified stores
61 active verified stores
34 active verified stores
33 active verified stores
32 active verified stores
31 active verified stores
31 active verified stores
26 active verified stores
24 active verified stores
23 active verified stores
Visual Distribution
64 active verified stores
61 active verified stores
34 active verified stores
33 active verified stores
32 active verified stores
31 active verified stores
31 active verified stores
26 active verified stores
24 active verified stores
23 active verified stores
| Country | AI-Verified Store Count | Market Share |
|---|---|---|
| Taiwan | 64 | 8.77% |
| United States | 61 | 8.36% |
| Russia | 34 | 4.66% |
| Italy | 33 | 4.52% |
| India | 32 | 4.38% |
| Japan | 31 | 4.25% |
| France | 31 | 4.25% |
| South Korea | 26 | 3.56% |
| Czechia | 24 | 3.29% |
| Spain | 23 | 3.15% |
Featured Stores
A selection of notable and recently launched stores in this segment.
Notable Stores
A sample of well-known stores in this segment tracked by ShopRank.
PrestaShop - Furniture & Home Decor
Magento - Electronics & Technology
Custom
Custom
Custom
New Stores
Recently launched stores detected by ShopRank in the last full month.
YoungCart
YoungCart - Clothing & Accessories
Custom
Custom - Health & Beauty
Custom
Data Coverage
Coverage among all domains with this detected signal, including non-active profiles; not just active stores.
| Field | Rows count | Coverage |
|---|---|---|
| Website | 1.9k | 100.00% |
| Emails | 894 | 47.25% |
| Phones | 795 | 42.02% |
| Ecommerce platform | 1.9k | 97.78% |
| Couriers | 219 | 11.58% |
| Payment Providers | 308 | 16.28% |
| Categories | 664 | 35.10% |
| Social Media | 1k | 55.07% |
Coverage reflects detectability from public website analysis. Payment providers and shipping carriers are identified from checkout pages and shipping widgets. Stores using off-site payment flows or custom shipping integrations may not be detected. Actual adoption rates are higher than shown.
Market Intelligence
On-demand market analysis
Self-service access to market data and insights
- Search and segment stores by any criteria
- API integration for automated workflows
- Periodic index updates
- Market sizing and segmentation
Strategic Intelligence
Custom research and competitive analysis
Tailored intelligence for strategic decisions
- Custom market reports and analysis
- Competitive landscape monitoring
- Direct support from the founder
- Flexible licensing and enterprise pricing
Market Intelligence
Understand the Prism e-commerce landscape:
Analyze 730 verified e-commerce stores on Prism - technology adoption, market share, competitive positioning.
- Track Competitive Shifts
-
Monitor platform migrations, technology adoption, and market share changes across Prism e-commerce.
- Size Your Addressable Market
-
Segment stores by country, platform, category, PSP, carrier, technology, and merchant-size signals to quantify your market opportunity.
- Monitor Adoption Trends
-
Identify which payment providers, shipping carriers, and platforms are gaining or losing traction.
Data Access
- Interactive search and filtering via web app
- REST API for programmatic access and automation
- Index updates; historical datasets by agreement
Use Cases
- Competitive intelligence and market sizing
- Technology adoption and platform migration analysis
- Sales prospecting and account-based targeting
- Investment research and due diligence
Frequently Asked Questions
- What data is included in the Prism e-commerce intelligence?
-
We track 730 verified Prism e-commerce stores whose profiles can include: e-commerce platform, product counts, categories, payment providers, shipping carriers, technology stack, merchant-size signals, and available business contact fields.
- How is the data collected and how often is it updated?
-
We rebuild the searchable index typically every 2–4 weeks. Observation dates vary by source and field; a rebuild does not mean every website was observed again. This public report has its own publication date and may use an older snapshot than the live catalog. Coverage varies by field and market. A missing payment or carrier signal means we did not detect it, not that the merchant does not use it.
- How do I access the data?
-
Self-service plans give you instant access through our web app and REST API. You can search, filter, and segment stores interactively or integrate programmatically into your workflows. View plans →
- Can I filter by specific segments?
-
Yes. You can segment by country, platform, product category, payment provider, shipping carrier, technology stack, store age, cross-border signals, and merchant-size bands. Some advanced signals are plan-gated, and the same field contract is used by the web app, exports, and API.
- Do you offer enterprise or custom licensing?
-
Yes. For large-scale data needs, custom market reports, or dedicated support, contact us to discuss enterprise pricing.
Social Media Usage
Facebook accounts for 34.0% of displayed detection occurrences (375 occurrences) , followed by Instagram (26.4%) and YouTube (13.8%) .
Base: 1,103 social-platform detection occurrences in the displayed ranking, from active stores. One store can contribute multiple occurrences. These percentages are not the share of unique stores or all detections.
Links and embeds detected on public pages; private/hidden profiles not counted.
Top 10 Social Platforms
375 occurrences
291 occurrences
152 occurrences
104 occurrences
50 occurrences
48 occurrences
35 occurrences
29 occurrences
17 occurrences
2 occurrences
Visual Distribution
375 occurrences
291 occurrences
152 occurrences
104 occurrences
50 occurrences
48 occurrences
35 occurrences
29 occurrences
17 occurrences
2 occurrences