Polyfill Technology Adoption in E-commerce

Discover 7.3k e-commerce stores using Polyfill. Analyze technology adoption, market trends, integration patterns, and business insights.

· · Next full refresh: January 2026

E-commerce Platforms Distribution

Custom leads with 47.7% of stores with physical delivery (3,420 stores) , followed by WooCommerce (36.3%) and PrestaShop (4.2%) .

Note: This distribution covers only stores selling physical products with active shopping carts and physical product shipping. Digital products, services, and non-transactional sites are excluded. All stores are verified by our proprietary AI model to ensure accurate e-commerce classification.

Top 10 Platforms (Physical Delivery)

Custom 47.7%

3,420 stores

2,603 stores

299 stores

241 stores

170 stores

143 stores

84 stores

67 stores

Norce 0.7%

48 stores

22 stores

Visual Distribution

Distribution of top 10 platforms by stores with physical delivery (December 2025)
E-commerce platforms distribution for stores with physical delivery in Polyfill
Platform Stores with Physical Delivery Percentage
Custom 3420 47.70%
WooCommerce 2603 36.30%
PrestaShop 299 4.17%
Magento 241 3.36%
Shopify 170 2.37%
OpenCart 143 1.99%
Sellerdeck 84 1.17%
1C-Bitrix 67 0.93%
Norce 48 0.67%
Welcart 22 0.31%
Wix eCommerce 21 0.29%
EC-CUBE 18 0.25%
nopCommerce 15 0.21%
VTEX 10 0.14%
Craft Commerce 9 0.13%

All Stores Distribution

Custom holds 37.3% share of all Polyfill e-commerce stores (3,420) , with WooCommerce at 44.4% and PrestaShop at 3.5% (December 2025) .

Note: This broader distribution includes all stores with e-commerce indicators such as platform detection, shopping cart presence, or payment integration. This liberal approach may include some false positives (e.g., WooCommerce installations used for non-commercial purposes) but provides comprehensive market coverage for lead generation and competitive analysis.

Top 10 Platforms (All Stores)

Custom 37.3%

3,420 stores

4,073 stores

325 stores

297 stores

195 stores

185 stores

112 stores

260 stores

Norce 0.5%

49 stores

30 stores

Visual Distribution

Distribution of top 10 platforms by all stores (December 2025)
E-commerce platforms distribution for all stores in Polyfill
Platform Total Stores Percentage
Custom 3420 37.27%
WooCommerce 4073 44.38%
PrestaShop 325 3.54%
Magento 297 3.24%
Shopify 195 2.12%
OpenCart 185 2.02%
Sellerdeck 112 1.22%
1C-Bitrix 260 2.83%
Norce 49 0.53%
Welcart 30 0.33%
Wix eCommerce 159 1.73%
EC-CUBE 18 0.20%
nopCommerce 19 0.21%
VTEX 12 0.13%
Craft Commerce 23 0.25%

Categories Distribution

Food & Beverages leads with 15.7% of all stores (885 stores) , followed by Health & Beauty (14.8%) and Clothing & Accessories (14.7%) .

Top 10 Categories

Food & Beverages 15.7%

885 stores

Health & Beauty 14.8%

831 stores

Clothing & Accessories 14.7%

824 stores

Electronics & Technology 9.2%

516 stores

Business & Industrial 7.1%

398 stores

Home & Garden 6.8%

383 stores

Vehicles & Parts 6.4%

362 stores

Furniture & Home Decor 6.1%

342 stores

Tools & Hardware 4.7%

264 stores

Gifts & Special Occasions 3.0%

169 stores

Visual Distribution

Distribution of top 10 Polyfill store categories (December 2025)
Distribution of categories in Polyfill e-commerce stores
Category Number of Stores Percentage
Food & Beverages 885 15.74%
Health & Beauty 831 14.78%
Clothing & Accessories 824 14.65%
Electronics & Technology 516 9.17%
Business & Industrial 398 7.08%
Home & Garden 383 6.81%
Vehicles & Parts 362 6.44%
Furniture & Home Decor 342 6.08%
Tools & Hardware 264 4.69%
Gifts & Special Occasions 169 3.00%
Sporting Goods & Outdoor Gear 167 2.97%
Jewelry & Watches 163 2.90%
Arts & Entertainment 133 2.36%
Pets & Pet Supplies 96 1.71%
Toys & Games 91 1.62%

Payment Providers Distribution

MasterCard leads with 22.2% among AI-verified physical stores (602 stores) , followed by PayPal (19.9%) and VISA (16.2%) .

Base: 1,863 AI-verified physical stores with detectable payment providers (19.8% coverage of all stores). Percentages show share of detected provider instances (stores may use multiple providers).

Detected from checkout/payment scripts and provider tags; off-site/manual payments excluded where undetectable.

Top 10 Payment Providers

602 stores

PayPal 19.9%

540 stores

VISA 16.2%

441 stores

JCB 10.1%

273 stores

236 stores

161 stores

99 stores

67 stores

64 stores

62 stores

Visual Distribution

Distribution of top 10 Polyfill payment providers (December 2025)
Distribution of payment providers in Polyfill e-commerce stores
Payment Provider Store Count Market Share
MasterCard 602 22.16%
PayPal 540 19.88%
VISA 441 16.24%
JCB 273 10.05%
American Express 236 8.69%
Stripe Connect 161 5.93%
Klarna 99 3.65%
Mercado Pago 67 2.47%
Boleto 64 2.36%
Apple Pay 62 2.28%
Bolt 47 1.73%
Amazon Pay 40 1.47%
Google Pay 35 1.29%
AfterPay 26 0.96%
Paddle 23 0.85%

Shipping Carriers Distribution

Почта России leads with 20.8% among AI-verified physical stores (373 stores) , followed by DPD (16.8%) and СДЭК (12.2%) .

Base: 1,529 AI-verified physical stores with detectable shipping carriers (16.2% coverage of all stores). Percentages show share of detected carrier instances (stores may use multiple carriers).

Detected from checkout/shipping pages and shipment widgets; cross-border carriers included where visible.

Top 10 Shipping Carriers

373 stores

DPD 16.8%

300 stores

219 stores

UPS 11.2%

200 stores

DHL 8.4%

151 stores

GLS 6.3%

113 stores

111 stores

FedEx 3.6%

65 stores

60 stores

Estes 3.0%

53 stores

Visual Distribution

Distribution of top 10 Polyfill shipping carriers (December 2025)
Distribution of shipping carriers in Polyfill e-commerce stores
Shipping Carrier Store Count Market Share
Почта России 373 20.85%
DPD 300 16.77%
СДЭК 219 12.24%
UPS 200 11.18%
DHL 151 8.44%
GLS 113 6.32%
Correios 111 6.20%
FedEx 65 3.63%
Royal Mail 60 3.35%
Estes 53 2.96%
USPS 43 2.40%
Hermes 31 1.73%
TNT 26 1.45%
PostNL 23 1.29%
Boxberry 21 1.17%

Store Launch Timeline

Over the past 12 months, 1,060 new stores were launched in Polyfill , with the highest activity in 2025-11 (102 stores) , demonstrating ongoing growth in the e-commerce market.

Last 12 Months

2025-11 9.6%

102 stores launched

2025-10 8.2%

87 stores launched

2025-09 10.9%

116 stores launched

2025-08 8.1%

86 stores launched

2025-07 5.7%

60 stores launched

2025-06 7.3%

77 stores launched

2025-05 5.6%

59 stores launched

2025-04 7.2%

76 stores launched

2025-03 6.6%

70 stores launched

2025-02 20.1%

213 stores launched

2025-01 5.2%

55 stores launched

2024-12 5.6%

59 stores launched

Monthly Trend

Monthly store launches in Polyfill (December 2025)
Monthly store launches in Polyfill over the past 12 months
Month Stores Launched Percentage
2025-11 102 9.62%
2025-10 87 8.21%
2025-09 116 10.94%
2025-08 86 8.11%
2025-07 60 5.66%
2025-06 77 7.26%
2025-05 59 5.57%
2025-04 76 7.17%
2025-03 70 6.60%
2025-02 213 20.09%
2025-01 55 5.19%
2024-12 59 5.57%

Active Stores by Launch Year

Currently, 7,204 active stores in Polyfill are tracked in our database , with the most stores launched in 2025 (1,001 stores still active) . This shows the distribution of currently active stores by their original launch year.

Active Stores by Launch Year

2025 13.9%

1,001 active stores

2024 8.7%

626 active stores

2023 9.3%

673 active stores

2022 10.5%

756 active stores

2021 9.4%

674 active stores

2020 8.9%

643 active stores

2019 5.4%

392 active stores

2018 5.2%

376 active stores

2017 3.9%

278 active stores

2016 2.8%

199 active stores

2015 2.2%

157 active stores

2014 2.6%

188 active stores

2013 2.6%

189 active stores

2012 2.0%

141 active stores

2011 1.7%

120 active stores

Distribution by Launch Year

Active stores in Polyfill by original launch year (December 2025)
Active stores in Polyfill by launch year
Launch Year Active Stores Percentage
2025 1001 13.90%
2024 626 8.69%
2023 673 9.34%
2022 756 10.49%
2021 674 9.36%
2020 643 8.93%
2019 392 5.44%
2018 376 5.22%
2017 278 3.86%
2016 199 2.76%
2015 157 2.18%
2014 188 2.61%
2013 189 2.62%
2012 141 1.96%
2011 120 1.67%
2010 99 1.37%
2009 96 1.33%
2008 71 0.99%
2007 77 1.07%
2006 47 0.65%
2005 45 0.62%
2004 60 0.83%
2003 51 0.71%
2002 46 0.64%
2001 72 1.00%
2000 54 0.75%
1999 33 0.46%
1998 21 0.29%
1997 10 0.14%
1996 8 0.11%
1995 1 0.01%

Social Media Usage

Instagram leads with 32.1% among stores with at least one detectable social profile (3,474 stores) , followed by Facebook (28.6%) and YouTube (9.7%) .

Base: 6,103 stores with any detectable social profile (64.8% of all stores). Percentages show share of detected platform instances (stores may use multiple platforms).

Links and embeds detected on public pages; private/hidden profiles not counted.

Top 10 Social Platforms

Instagram 32.1%

3,474 stores

Facebook 28.6%

3,090 stores

YouTube 9.7%

1,048 stores

Twitter 9.5%

1,030 stores

WhatsApp 5.4%

583 stores

LinkedIn 4.9%

529 stores

TikTok 4.7%

504 stores

Pinterest 3.6%

393 stores

X 1.2%

133 stores

Vimeo 0.2%

25 stores

Visual Distribution

Distribution of social media platforms in Polyfill (December 2025)
Distribution of social media platforms in Polyfill e-commerce stores
Social Platform Store Count Market Share
Instagram 3474 32.14%
Facebook 3090 28.59%
YouTube 1048 9.70%
Twitter 1030 9.53%
WhatsApp 583 5.39%
LinkedIn 529 4.89%
TikTok 504 4.66%
Pinterest 393 3.64%
X 133 1.23%
Vimeo 25 0.23%

Geographic Distribution

Russia leads with 25.7% (1,292 AI-verified stores) , followed by Iran (12.0%) and Japan (8.8%) .

Base: 5,024 AI-verified stores across 20 countries. Percentages show share among AI-verified stores.

Top 10 Countries

Russia 25.7%

1,292 AI-verified stores

Iran 12.0%

602 AI-verified stores

Japan 8.8%

442 AI-verified stores

418 AI-verified stores

352 AI-verified stores

247 AI-verified stores

204 AI-verified stores

178 AI-verified stores

Spain 3.4%

169 AI-verified stores

168 AI-verified stores

Visual Distribution

Geographic distribution of stores using Polyfill (December 2025)
Geographic distribution of stores using Polyfill
Country AI-Verified Store Count Market Share
Russia 1292 25.72%
Iran 602 11.98%
Japan 442 8.80%
United States 418 8.32%
United Kingdom 352 7.01%
Uruguay 247 4.92%
Brazil 204 4.06%
France 178 3.54%
Spain 169 3.36%
Netherlands 168 3.34%
Germany 165 3.28%
Italy 157 3.13%
Ukraine 91 1.81%
Poland 90 1.79%
India 89 1.77%
Canada 85 1.69%
Belarus 71 1.41%
Hungary 69 1.37%
Australia 68 1.35%
Czechia 67 1.33%

Dataset Coverage

Field Rows count Coverage
Website 9.4k 100.00%
Emails 5.6k 59.34%
Phones 3.5k 37.01%
Ecommerce platform 9.3k 99.16%
Couriers 1.5k 16.23%
Payment Providers 1.9k 19.78%
Categories 6.8k 72.57%
Social Media 6.1k 64.79%

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Frequently Asked Questions

What data is included in the Polyfill E-commerce Database?

Our database covers over 7.3k Polyfill physical stores, including website URLs, verified contacts (emails, phones), e-commerce platforms, product counts, categories, estimated monthly traffic, and more.

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We update our database quarterly, using web crawling, AI analysis, and manual verification. This ensures you always receive the most accurate, relevant, and actionable data.

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Absolutely! Contact us to request a free sample dataset customized to your needs. We're happy to provide demos and answer any questions.

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