Polyfill Technology Adoption in E-commerce
Discover 7.3k e-commerce stores using Polyfill. Analyze technology adoption, market trends, integration patterns, and business insights.
· · Next full refresh: January 2026
E-commerce Platforms Distribution
Custom leads with 47.7% of stores with physical delivery (3,420 stores) , followed by WooCommerce (36.3%) and PrestaShop (4.2%) .
Note: This distribution covers only stores selling physical products with active shopping carts and physical product shipping. Digital products, services, and non-transactional sites are excluded. All stores are verified by our proprietary AI model to ensure accurate e-commerce classification.
Top 10 Platforms (Physical Delivery)
3,420 stores
2,603 stores
299 stores
241 stores
170 stores
143 stores
84 stores
67 stores
48 stores
22 stores
Visual Distribution
| Platform | Stores with Physical Delivery | Percentage |
|---|---|---|
| Custom | 3420 | 47.70% |
| WooCommerce | 2603 | 36.30% |
| PrestaShop | 299 | 4.17% |
| Magento | 241 | 3.36% |
| Shopify | 170 | 2.37% |
| OpenCart | 143 | 1.99% |
| Sellerdeck | 84 | 1.17% |
| 1C-Bitrix | 67 | 0.93% |
| Norce | 48 | 0.67% |
| Welcart | 22 | 0.31% |
| Wix eCommerce | 21 | 0.29% |
| EC-CUBE | 18 | 0.25% |
| nopCommerce | 15 | 0.21% |
| VTEX | 10 | 0.14% |
| Craft Commerce | 9 | 0.13% |
All Stores Distribution
Custom holds 37.3% share of all Polyfill e-commerce stores (3,420) , with WooCommerce at 44.4% and PrestaShop at 3.5% (December 2025) .
Note: This broader distribution includes all stores with e-commerce indicators such as platform detection, shopping cart presence, or payment integration. This liberal approach may include some false positives (e.g., WooCommerce installations used for non-commercial purposes) but provides comprehensive market coverage for lead generation and competitive analysis.
Top 10 Platforms (All Stores)
3,420 stores
4,073 stores
325 stores
297 stores
195 stores
185 stores
112 stores
260 stores
49 stores
30 stores
Visual Distribution
| Platform | Total Stores | Percentage |
|---|---|---|
| Custom | 3420 | 37.27% |
| WooCommerce | 4073 | 44.38% |
| PrestaShop | 325 | 3.54% |
| Magento | 297 | 3.24% |
| Shopify | 195 | 2.12% |
| OpenCart | 185 | 2.02% |
| Sellerdeck | 112 | 1.22% |
| 1C-Bitrix | 260 | 2.83% |
| Norce | 49 | 0.53% |
| Welcart | 30 | 0.33% |
| Wix eCommerce | 159 | 1.73% |
| EC-CUBE | 18 | 0.20% |
| nopCommerce | 19 | 0.21% |
| VTEX | 12 | 0.13% |
| Craft Commerce | 23 | 0.25% |
Categories Distribution
Food & Beverages leads with 15.7% of all stores (885 stores) , followed by Health & Beauty (14.8%) and Clothing & Accessories (14.7%) .
Top 10 Categories
885 stores
831 stores
824 stores
516 stores
398 stores
383 stores
362 stores
342 stores
264 stores
169 stores
Visual Distribution
| Category | Number of Stores | Percentage |
|---|---|---|
| Food & Beverages | 885 | 15.74% |
| Health & Beauty | 831 | 14.78% |
| Clothing & Accessories | 824 | 14.65% |
| Electronics & Technology | 516 | 9.17% |
| Business & Industrial | 398 | 7.08% |
| Home & Garden | 383 | 6.81% |
| Vehicles & Parts | 362 | 6.44% |
| Furniture & Home Decor | 342 | 6.08% |
| Tools & Hardware | 264 | 4.69% |
| Gifts & Special Occasions | 169 | 3.00% |
| Sporting Goods & Outdoor Gear | 167 | 2.97% |
| Jewelry & Watches | 163 | 2.90% |
| Arts & Entertainment | 133 | 2.36% |
| Pets & Pet Supplies | 96 | 1.71% |
| Toys & Games | 91 | 1.62% |
Payment Providers Distribution
MasterCard leads with 22.2% among AI-verified physical stores (602 stores) , followed by PayPal (19.9%) and VISA (16.2%) .
Base: 1,863 AI-verified physical stores with detectable payment providers (19.8% coverage of all stores). Percentages show share of detected provider instances (stores may use multiple providers).
Detected from checkout/payment scripts and provider tags; off-site/manual payments excluded where undetectable.
Top 10 Payment Providers
602 stores
540 stores
441 stores
273 stores
236 stores
161 stores
99 stores
67 stores
64 stores
62 stores
Visual Distribution
| Payment Provider | Store Count | Market Share |
|---|---|---|
| MasterCard | 602 | 22.16% |
| PayPal | 540 | 19.88% |
| VISA | 441 | 16.24% |
| JCB | 273 | 10.05% |
| American Express | 236 | 8.69% |
| Stripe Connect | 161 | 5.93% |
| Klarna | 99 | 3.65% |
| Mercado Pago | 67 | 2.47% |
| Boleto | 64 | 2.36% |
| Apple Pay | 62 | 2.28% |
| Bolt | 47 | 1.73% |
| Amazon Pay | 40 | 1.47% |
| Google Pay | 35 | 1.29% |
| AfterPay | 26 | 0.96% |
| Paddle | 23 | 0.85% |
Shipping Carriers Distribution
Почта России leads with 20.8% among AI-verified physical stores (373 stores) , followed by DPD (16.8%) and СДЭК (12.2%) .
Base: 1,529 AI-verified physical stores with detectable shipping carriers (16.2% coverage of all stores). Percentages show share of detected carrier instances (stores may use multiple carriers).
Detected from checkout/shipping pages and shipment widgets; cross-border carriers included where visible.
Top 10 Shipping Carriers
373 stores
300 stores
219 stores
200 stores
151 stores
113 stores
111 stores
65 stores
60 stores
53 stores
Visual Distribution
| Shipping Carrier | Store Count | Market Share |
|---|---|---|
| Почта России | 373 | 20.85% |
| DPD | 300 | 16.77% |
| СДЭК | 219 | 12.24% |
| UPS | 200 | 11.18% |
| DHL | 151 | 8.44% |
| GLS | 113 | 6.32% |
| Correios | 111 | 6.20% |
| FedEx | 65 | 3.63% |
| Royal Mail | 60 | 3.35% |
| Estes | 53 | 2.96% |
| USPS | 43 | 2.40% |
| Hermes | 31 | 1.73% |
| TNT | 26 | 1.45% |
| PostNL | 23 | 1.29% |
| Boxberry | 21 | 1.17% |
Store Launch Timeline
Over the past 12 months, 1,060 new stores were launched in Polyfill , with the highest activity in 2025-11 (102 stores) , demonstrating ongoing growth in the e-commerce market.
Last 12 Months
102 stores launched
87 stores launched
116 stores launched
86 stores launched
60 stores launched
77 stores launched
59 stores launched
76 stores launched
70 stores launched
213 stores launched
55 stores launched
59 stores launched
Monthly Trend
| Month | Stores Launched | Percentage |
|---|---|---|
| 2025-11 | 102 | 9.62% |
| 2025-10 | 87 | 8.21% |
| 2025-09 | 116 | 10.94% |
| 2025-08 | 86 | 8.11% |
| 2025-07 | 60 | 5.66% |
| 2025-06 | 77 | 7.26% |
| 2025-05 | 59 | 5.57% |
| 2025-04 | 76 | 7.17% |
| 2025-03 | 70 | 6.60% |
| 2025-02 | 213 | 20.09% |
| 2025-01 | 55 | 5.19% |
| 2024-12 | 59 | 5.57% |
Active Stores by Launch Year
Currently, 7,204 active stores in Polyfill are tracked in our database , with the most stores launched in 2025 (1,001 stores still active) . This shows the distribution of currently active stores by their original launch year.
Active Stores by Launch Year
1,001 active stores
626 active stores
673 active stores
756 active stores
674 active stores
643 active stores
392 active stores
376 active stores
278 active stores
199 active stores
157 active stores
188 active stores
189 active stores
141 active stores
120 active stores
Distribution by Launch Year
| Launch Year | Active Stores | Percentage |
|---|---|---|
| 2025 | 1001 | 13.90% |
| 2024 | 626 | 8.69% |
| 2023 | 673 | 9.34% |
| 2022 | 756 | 10.49% |
| 2021 | 674 | 9.36% |
| 2020 | 643 | 8.93% |
| 2019 | 392 | 5.44% |
| 2018 | 376 | 5.22% |
| 2017 | 278 | 3.86% |
| 2016 | 199 | 2.76% |
| 2015 | 157 | 2.18% |
| 2014 | 188 | 2.61% |
| 2013 | 189 | 2.62% |
| 2012 | 141 | 1.96% |
| 2011 | 120 | 1.67% |
| 2010 | 99 | 1.37% |
| 2009 | 96 | 1.33% |
| 2008 | 71 | 0.99% |
| 2007 | 77 | 1.07% |
| 2006 | 47 | 0.65% |
| 2005 | 45 | 0.62% |
| 2004 | 60 | 0.83% |
| 2003 | 51 | 0.71% |
| 2002 | 46 | 0.64% |
| 2001 | 72 | 1.00% |
| 2000 | 54 | 0.75% |
| 1999 | 33 | 0.46% |
| 1998 | 21 | 0.29% |
| 1997 | 10 | 0.14% |
| 1996 | 8 | 0.11% |
| 1995 | 1 | 0.01% |
Geographic Distribution
Russia leads with 25.7% (1,292 AI-verified stores) , followed by Iran (12.0%) and Japan (8.8%) .
Base: 5,024 AI-verified stores across 20 countries. Percentages show share among AI-verified stores.
Top 10 Countries
1,292 AI-verified stores
602 AI-verified stores
442 AI-verified stores
418 AI-verified stores
352 AI-verified stores
247 AI-verified stores
204 AI-verified stores
178 AI-verified stores
169 AI-verified stores
168 AI-verified stores
Visual Distribution
| Country | AI-Verified Store Count | Market Share |
|---|---|---|
| Russia | 1292 | 25.72% |
| Iran | 602 | 11.98% |
| Japan | 442 | 8.80% |
| United States | 418 | 8.32% |
| United Kingdom | 352 | 7.01% |
| Uruguay | 247 | 4.92% |
| Brazil | 204 | 4.06% |
| France | 178 | 3.54% |
| Spain | 169 | 3.36% |
| Netherlands | 168 | 3.34% |
| Germany | 165 | 3.28% |
| Italy | 157 | 3.13% |
| Ukraine | 91 | 1.81% |
| Poland | 90 | 1.79% |
| India | 89 | 1.77% |
| Canada | 85 | 1.69% |
| Belarus | 71 | 1.41% |
| Hungary | 69 | 1.37% |
| Australia | 68 | 1.35% |
| Czechia | 67 | 1.33% |
Featured Stores
Discover the strongest performers and newest entrants in Polyfill's e-commerce landscape.
Top Stores by GMV
Data will be available soon.
New Stores
Recently launched ecommerce sites detected by ShopRank in the last full month.
Custom — Electronics & Technology
Custom — Electronics & Technology
Custom — Electronics & Technology
Custom — Electronics & Technology
Custom — Electronics & Technology
Dataset Coverage
| Field | Rows count | Coverage |
|---|---|---|
| Website | 9.4k | 100.00% |
| Emails | 5.6k | 59.34% |
| Phones | 3.5k | 37.01% |
| Ecommerce platform | 9.3k | 99.16% |
| Couriers | 1.5k | 16.23% |
| Payment Providers | 1.9k | 19.78% |
| Categories | 6.8k | 72.57% |
| Social Media | 6.1k | 64.79% |
Starter Package
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Get instant access to our database
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Customized datasets tailored to your needs
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Maximize Your ROI
Use our detailed Polyfill E-commerce Database to:
Gain actionable insights into 7.3k physical stores in Polyfill.
- Identify High-Value Leads
-
Quickly find and contact the best decision-makers at Polyfill online stores.
- Conduct Competitive Analysis
-
Analyze your competitors' market share, product categories, and technology stacks.
- Direct Outreach
-
Access verified business contacts to accelerate your sales and marketing outreach.
Data Format & Delivery
Available Formats
- CSV
- Excel (XLS/XLSX)
- Text (TXT)
Delivery Methods
- Direct download
- Email delivery
- API access
Use Cases
- Lead Generation
- B2B Marketing
- Direct Marketing
- Email Marketing
- B2B Retargeting
- Market Research
Frequently Asked Questions
- What data is included in the Polyfill E-commerce Database?
-
Our database covers over 7.3k Polyfill physical stores, including website URLs, verified contacts (emails, phones), e-commerce platforms, product counts, categories, estimated monthly traffic, and more.
- How fresh is your data and how often is it updated?
-
We update our database quarterly, using web crawling, AI analysis, and manual verification. This ensures you always receive the most accurate, relevant, and actionable data.
- Can I get a free sample before purchasing?
-
Absolutely! Contact us to request a free sample dataset customized to your needs. We're happy to provide demos and answer any questions.
- Can I buy only selected segments of data?
-
Yes, you can purchase targeted segments tailored specifically to your business needs—by industry, platform, store size, and more. Contact us for details.
- How quickly can I access the full dataset after purchase?
-
You'll receive immediate access upon payment completion. Our data can be downloaded directly or delivered via email or API.
- What licensing options are available?
-
We offer flexible licensing: one-time purchases, annual subscriptions, and customized enterprise plans. Reach out to discuss the best solution for your business.
Social Media Usage
Instagram leads with 32.1% among stores with at least one detectable social profile (3,474 stores) , followed by Facebook (28.6%) and YouTube (9.7%) .
Base: 6,103 stores with any detectable social profile (64.8% of all stores). Percentages show share of detected platform instances (stores may use multiple platforms).
Links and embeds detected on public pages; private/hidden profiles not counted.
Top 10 Social Platforms
3,474 stores
3,090 stores
1,048 stores
1,030 stores
583 stores
529 stores
504 stores
393 stores
133 stores
25 stores
Visual Distribution