Polyfill Technology Adoption in E-commerce

Discover 4.6k verified e-commerce stores using Polyfill. Analyze technology adoption, market trends, integration patterns, and business insights.

Detected across 6.8k domains. 4.6k verified as active stores with physical delivery.

· · Next full refresh: April 2026

4.6k verified active stores out of 6.8k detected · 67.6% verification rate

E-commerce Platforms Distribution

Custom leads with 43.1% of stores with physical delivery (1,940 stores) , followed by WooCommerce (36.8%) and PrestaShop (5.1%) .

Note: This distribution covers only stores selling physical products with active shopping carts and physical product shipping. Digital products, services, and non-transactional sites are excluded. All stores are verified by our proprietary AI model to ensure accurate e-commerce classification.

Top 10 Platforms (Physical Delivery)

Custom 43.1%

1,940 stores

1,659 stores

231 stores

174 stores

161 stores

115 stores

67 stores

Norce 1.1%

48 stores

35 stores

21 stores

Visual Distribution

Distribution of top 10 platforms by stores with physical delivery (March 2026)
E-commerce platforms distribution for stores with physical delivery in Polyfill
Platform Stores with Physical Delivery Percentage
Custom 1940 43.06%
WooCommerce 1659 36.83%
PrestaShop 231 5.13%
Magento 174 3.86%
Shopify 161 3.57%
OpenCart 115 2.55%
Sellerdeck 67 1.49%
Norce 48 1.07%
1C-Bitrix 35 0.78%
Welcart 21 0.47%
EC-CUBE 17 0.38%
Wix eCommerce 13 0.29%
Sylius 9 0.20%
VTEX 8 0.18%
Craft Commerce 7 0.16%

Categories Distribution

Clothing & Accessories leads with 18.6% of all stores (677 stores) , followed by Health & Beauty (15.1%) and Food & Beverages (14.9%) .

Base: 3,647 AI-verified stores with physical delivery and detected product categories (79.8% of all verified stores). Percentages show share of stores within each category.

Top 10 Categories

Clothing & Accessories 18.6%

677 stores

Health & Beauty 15.1%

551 stores

Food & Beverages 14.9%

545 stores

Electronics & Technology 9.2%

334 stores

Home & Garden 6.3%

228 stores

Furniture & Home Decor 6.1%

222 stores

Tools & Hardware 4.6%

168 stores

Business & Industrial 4.5%

163 stores

Vehicles & Parts 4.5%

163 stores

Jewelry & Watches 3.6%

131 stores

Visual Distribution

Distribution of top 10 Polyfill store categories (March 2026)
Distribution of categories in Polyfill e-commerce stores
Category Number of Stores Percentage
Clothing & Accessories 677 18.56%
Health & Beauty 551 15.11%
Food & Beverages 545 14.94%
Electronics & Technology 334 9.16%
Home & Garden 228 6.25%
Furniture & Home Decor 222 6.09%
Tools & Hardware 168 4.61%
Business & Industrial 163 4.47%
Vehicles & Parts 163 4.47%
Jewelry & Watches 131 3.59%
Gifts & Special Occasions 127 3.48%
Sporting Goods & Outdoor Gear 111 3.04%
Pets & Pet Supplies 83 2.28%
Arts & Entertainment 78 2.14%
Toys & Games 66 1.81%

Payment Providers Distribution

MasterCard leads with 23.0% among AI-verified physical stores (518 stores) , followed by PayPal (17.9%) and VISA (16.5%) .

Base: 1,447 AI-verified physical stores with detectable payment providers (21.4% coverage of all stores). Percentages show share of detected provider instances (stores may use multiple providers).

Detected from checkout/payment scripts and provider tags; off-site/manual payments excluded where undetectable.

Top 10 Payment Providers

518 stores

PayPal 17.9%

403 stores

VISA 16.5%

372 stores

JCB 11.0%

249 stores

171 stores

112 stores

89 stores

63 stores

55 stores

55 stores

Visual Distribution

Distribution of top 10 Polyfill payment providers (March 2026)
Distribution of payment providers in Polyfill e-commerce stores
Payment Provider Store Count Market Share
MasterCard 518 22.98%
PayPal 403 17.88%
VISA 372 16.50%
JCB 249 11.05%
American Express 171 7.59%
Stripe Connect 112 4.97%
Klarna 89 3.95%
Mercado Pago 63 2.80%
Boleto 55 2.44%
Apple Pay 55 2.44%
Amazon Pay 49 2.17%
Google Pay 34 1.51%
Bolt 29 1.29%
SEPA 28 1.24%
AfterPay 27 1.20%

Shipping Carriers Distribution

Почта России leads with 19.8% among AI-verified physical stores (297 stores) , followed by DPD (18.7%) and СДЭК (12.2%) .

Base: 1,223 AI-verified physical stores with detectable shipping carriers (18.1% coverage of all stores). Percentages show share of detected carrier instances (stores may use multiple carriers).

Detected from checkout/shipping pages and shipment widgets; cross-border carriers included where visible.

Top 10 Shipping Carriers

297 stores

DPD 18.7%

280 stores

183 stores

UPS 9.1%

137 stores

DHL 8.6%

129 stores

116 stores

GLS 5.9%

89 stores

FedEx 3.3%

50 stores

Estes 3.3%

49 stores

45 stores

Visual Distribution

Distribution of top 10 Polyfill shipping carriers (March 2026)
Distribution of shipping carriers in Polyfill e-commerce stores
Shipping Carrier Store Count Market Share
Почта России 297 19.81%
DPD 280 18.68%
СДЭК 183 12.21%
UPS 137 9.14%
DHL 129 8.61%
Correios 116 7.74%
GLS 89 5.94%
FedEx 50 3.34%
Estes 49 3.27%
Royal Mail 45 3.00%
USPS 36 2.40%
Hermes 28 1.87%
TNT 25 1.67%
Colissimo 19 1.27%
La Poste 16 1.07%

Store Launch Timeline

Over the past 12 months, 663 new stores were launched in Polyfill , with the highest activity in 2026-02 (50 stores) , demonstrating ongoing growth in the e-commerce market.

Last 12 Months

2026-02 7.5%

50 stores launched

2026-01 8.6%

57 stores launched

2025-12 10.4%

69 stores launched

2025-11 8.7%

58 stores launched

2025-10 8.1%

54 stores launched

2025-09 12.4%

82 stores launched

2025-08 8.3%

55 stores launched

2025-07 7.1%

47 stores launched

2025-06 8.9%

59 stores launched

2025-05 6.0%

40 stores launched

2025-04 7.5%

50 stores launched

2025-03 6.3%

42 stores launched

Monthly Trend

Monthly store launches in Polyfill (March 2026)
Monthly store launches in Polyfill over the past 12 months
Month Stores Launched Percentage
2026-02 50 7.54%
2026-01 57 8.60%
2025-12 69 10.41%
2025-11 58 8.75%
2025-10 54 8.14%
2025-09 82 12.37%
2025-08 55 8.30%
2025-07 47 7.09%
2025-06 59 8.90%
2025-05 40 6.03%
2025-04 50 7.54%
2025-03 42 6.33%

Active Stores by Launch Year

Currently, 4,546 active stores in Polyfill are tracked in our database , with the most stores launched in 2026 (108 stores still active) . This shows the distribution of currently active stores by their original launch year.

Active Stores by Launch Year

2026 2.4%

108 active stores

2025 15.9%

725 active stores

2024 9.0%

408 active stores

2023 8.9%

404 active stores

2022 10.2%

462 active stores

2021 9.6%

437 active stores

2020 8.8%

399 active stores

2019 4.9%

221 active stores

2018 4.1%

188 active stores

2017 3.4%

155 active stores

2016 2.4%

110 active stores

2015 1.6%

75 active stores

2014 2.4%

107 active stores

2013 2.4%

111 active stores

2012 2.2%

99 active stores

Distribution by Launch Year

Active stores in Polyfill by original launch year (March 2026)
Active stores in Polyfill by launch year
Launch Year Active Stores Percentage
2026 108 2.38%
2025 725 15.95%
2024 408 8.97%
2023 404 8.89%
2022 462 10.16%
2021 437 9.61%
2020 399 8.78%
2019 221 4.86%
2018 188 4.14%
2017 155 3.41%
2016 110 2.42%
2015 75 1.65%
2014 107 2.35%
2013 111 2.44%
2012 99 2.18%
2011 62 1.36%
2010 63 1.39%
2009 52 1.14%
2008 47 1.03%
2007 35 0.77%
2006 26 0.57%
2005 37 0.81%
2004 35 0.77%
2003 34 0.75%
2002 30 0.66%
2001 50 1.10%
2000 29 0.64%
1999 13 0.29%
1998 13 0.29%
1997 5 0.11%
1996 6 0.13%

Social Media Usage

Instagram leads with 34.3% among stores with at least one detectable social profile (2,321 stores) , followed by Facebook (29.2%) and YouTube (8.7%) .

Base: 4,541 stores with any detectable social profile (67.2% of all stores). Percentages show share of detected platform instances (stores may use multiple platforms).

Links and embeds detected on public pages; private/hidden profiles not counted.

Top 10 Social Platforms

Instagram 34.3%

2,321 stores

Facebook 29.2%

1,974 stores

YouTube 8.7%

591 stores

Twitter 8.4%

566 stores

WhatsApp 6.1%

414 stores

TikTok 5.7%

383 stores

Pinterest 3.5%

238 stores

LinkedIn 3.1%

211 stores

X 0.8%

57 stores

Vimeo 0.1%

10 stores

Visual Distribution

Distribution of social media platforms in Polyfill (March 2026)
Distribution of social media platforms in Polyfill e-commerce stores
Social Platform Store Count Market Share
Instagram 2321 34.31%
Facebook 1974 29.18%
YouTube 591 8.74%
Twitter 566 8.37%
WhatsApp 414 6.12%
TikTok 383 5.66%
Pinterest 238 3.52%
LinkedIn 211 3.12%
X 57 0.84%
Vimeo 10 0.15%

Geographic Distribution

Russia leads with 24.4% (862 AI-verified stores) , followed by Uruguay (13.1%) and Japan (11.9%) .

Base: 3,532 AI-verified stores across 20 countries. Percentages show share among AI-verified stores.

Top 10 Countries

Russia 24.4%

862 AI-verified stores

Uruguay 13.1%

463 AI-verified stores

Japan 11.9%

420 AI-verified stores

271 AI-verified stores

210 AI-verified stores

187 AI-verified stores

180 AI-verified stores

Iran 4.9%

172 AI-verified stores

100 AI-verified stores

100 AI-verified stores

Visual Distribution

Geographic distribution of stores using Polyfill (March 2026)
Geographic distribution of stores using Polyfill
Country AI-Verified Store Count Market Share
Russia 862 24.41%
Uruguay 463 13.11%
Japan 420 11.89%
United States 271 7.67%
United Kingdom 210 5.95%
Brazil 187 5.29%
Germany 180 5.10%
Iran 172 4.87%
Netherlands 100 2.83%
France 100 2.83%
Italy 92 2.60%
Spain 61 1.73%
Switzerland 60 1.70%
Ukraine 59 1.67%
Czechia 54 1.53%
Saudi Arabia 53 1.50%
India 49 1.39%
Hungary 48 1.36%
Belarus 46 1.30%
Sweden 45 1.27%

Data Coverage

Field Rows count Coverage
Website 6.8k 100.00%
Emails 4.1k 60.21%
Phones 2.5k 36.86%
Ecommerce platform 6.7k 99.23%
Couriers 1.2k 18.09%
Payment Providers 1.4k 21.40%
Categories 4.0k 59.03%
Social Media 4.5k 67.16%

Coverage reflects detectability from public website analysis. Payment providers and shipping carriers are identified from checkout pages and shipping widgets. Stores using off-site payment flows or custom shipping integrations may not be detected. Actual adoption rates are higher than shown.

Market Intelligence

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Market Intelligence

Understand the Polyfill e-commerce landscape:

Analyze 4.6k verified e-commerce stores on Polyfill - technology adoption, market share, competitive positioning.

Track Competitive Shifts

Monitor platform migrations, technology adoption, and market share changes across Polyfill e-commerce.

Explore Data

Size Your Addressable Market

Segment stores by platform, category, traffic tier, and payment infrastructure to quantify your market opportunity.

Explore Data

Monitor Adoption Trends

Identify which payment providers, shipping carriers, and platforms are gaining or losing traction.

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Data Access

  • Interactive search and filtering via web app
  • REST API for programmatic access and automation
  • Monthly data refreshes with historical tracking

Use Cases

  • Competitive intelligence and market sizing
  • Technology adoption and platform migration analysis
  • Sales prospecting and account-based targeting
  • Investment research and due diligence

Frequently Asked Questions

What data is included in the Polyfill e-commerce intelligence?

We track 4.6k verified Polyfill e-commerce stores with 50+ data points per store: e-commerce platform, product counts, categories, payment providers, shipping carriers, estimated traffic, technology stack, and verified business contacts.

How is the data collected and how often is it updated?

We continuously crawl 300M+ domains using proprietary web crawlers, AI classification, and technology fingerprinting. The database is refreshed monthly, so you always work with current market data.

How do I access the data?

Self-service plans give you instant access through our web app and REST API. You can search, filter, and segment stores interactively or integrate programmatically into your workflows. View plans →

Can I filter by specific segments?

Yes. You can segment by country, platform, store size, product category, payment provider, shipping carrier, traffic tier, and more. All filtering is available through both the web app and API.

Do you offer enterprise or custom licensing?

Yes. For large-scale data needs, custom market reports, or dedicated support, contact us to discuss enterprise pricing.

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