Polyfill Technology Adoption in E-commerce
Discover 4.2k verified e-commerce stores using Polyfill. Analyze technology adoption, market trends, integration patterns, and business insights.
Detected across 5.9k domains. 4.2k verified as active stores with physical delivery.
This is a public report preview. Use the catalog, exports or API for account lists. Fields depend on your plan; coverage varies by merchant.
4.2k verified active stores out of 5.9k detected · 70.5% verification rate
E-commerce Platforms Distribution
Custom stores with 47.6% of stores with physical delivery (1,991 stores) , followed by WooCommerce (32.7%) and Magento (3.0%) .
Base: 4,181 active verified stores, including those without a detected platform. Rankings show leading platform combinations; displayed percentages need not sum to 100%. Digital products, services, and non-transactional sites are excluded. All stores are verified by our proprietary AI model to ensure accurate e-commerce classification.
Top 10 Platforms (Physical Delivery)
1,991 stores
1,369 stores
124 stores
121 stores
65 stores
62 stores
61 stores
61 stores
51 stores
25 stores
Visual Distribution
1,991 stores
1,369 stores
124 stores
121 stores
65 stores
62 stores
61 stores
61 stores
51 stores
25 stores
| Platform | Stores with Physical Delivery | Percentage |
|---|---|---|
| Custom | 1991 | 47.62% |
| WooCommerce | 1369 | 32.74% |
| Magento | 124 | 2.97% |
| Shopify | 121 | 2.89% |
| thirty bees, PrestaShop | 65 | 1.55% |
| PrestaShop, thirty bees | 62 | 1.48% |
| Sellerdeck | 61 | 1.46% |
| PrestaShop | 61 | 1.46% |
| OpenCart | 51 | 1.22% |
| Salla | 25 | 0.60% |
Show broader dataset (all e-commerce signals)
Websites with E-commerce Signals
Custom holds 33.6% share of detected Polyfill e-commerce signals (1,991) , with WooCommerce at 43.6% and Magento at 2.8% (June 2026) .
Base: 5,928 domains in this report's signal population, including domains without a detected platform. This is not a store count: it can include redirects and non-transactional sites. Displayed percentages need not sum to 100%.
Top 10 Platforms (All Signals)
1,991 websites
2,584 websites
164 websites
130 websites
68 websites
68 websites
83 websites
68 websites
72 websites
25 websites
Visual Distribution
1,991 websites
2,584 websites
164 websites
130 websites
68 websites
68 websites
83 websites
68 websites
72 websites
25 websites
| Platform | Websites with Signals | Percentage |
|---|---|---|
| Custom | 1991 | 33.59% |
| WooCommerce | 2584 | 43.59% |
| Magento | 164 | 2.77% |
| Shopify | 130 | 2.19% |
| thirty bees, PrestaShop | 68 | 1.15% |
| PrestaShop, thirty bees | 68 | 1.15% |
| Sellerdeck | 83 | 1.40% |
| PrestaShop | 68 | 1.15% |
| OpenCart | 72 | 1.21% |
| Salla | 25 | 0.42% |
Categories Distribution
Clothing & Accessories stores with 13.2% of all stores (552 stores) , followed by Food & Beverages (13.1%) and Health & Beauty (11.0%) .
Base: 4,181 active verified stores, including stores without a detected category. Percentages use this full population, not only the displayed categories.
Top 10 Categories
552 stores
546 stores
459 stores
310 stores
268 stores
209 stores
209 stores
166 stores
142 stores
140 stores
Visual Distribution
552 stores
546 stores
459 stores
310 stores
268 stores
209 stores
209 stores
166 stores
142 stores
140 stores
| Category | Number of Stores | Percentage |
|---|---|---|
| Clothing & Accessories | 552 | 13.20% |
| Food & Beverages | 546 | 13.06% |
| Health & Beauty | 459 | 10.98% |
| Tools & Hardware | 310 | 7.41% |
| Home & Garden | 268 | 6.41% |
| Electronics & Technology | 209 | 5.00% |
| Sporting Goods & Outdoor Gear | 209 | 5.00% |
| Arts & Entertainment | 166 | 3.97% |
| Gifts & Special Occasions | 142 | 3.40% |
| Business & Industrial | 140 | 3.35% |
Payment Providers Distribution
MasterCard accounts for 23.9% of displayed detection occurrences (438 occurrences) , followed by PayPal (20.2%) and VISA (17.0%) .
Base: 1,834 provider detection occurrences in the displayed ranking, from active stores. One store can contribute multiple occurrences. These percentages are not the share of unique stores or all detections.
Detected from checkout/payment scripts and provider tags; off-site/manual payments excluded where undetectable.
Top 10 Payment Providers
438 occurrences
371 occurrences
312 occurrences
214 occurrences
152 occurrences
105 occurrences
82 occurrences
62 occurrences
54 occurrences
44 occurrences
Visual Distribution
438 occurrences
371 occurrences
312 occurrences
214 occurrences
152 occurrences
105 occurrences
82 occurrences
62 occurrences
54 occurrences
44 occurrences
| Payment Provider | Detection Occurrences | Share of Displayed Occurrences |
|---|---|---|
| MasterCard | 438 | 23.88% |
| PayPal | 371 | 20.23% |
| VISA | 312 | 17.01% |
| JCB | 214 | 11.67% |
| American Express | 152 | 8.29% |
| Stripe Connect | 105 | 5.73% |
| Klarna | 82 | 4.47% |
| Amazon Pay | 62 | 3.38% |
| Mercado Pago | 54 | 2.94% |
| Apple Pay | 44 | 2.40% |
Shipping Carriers Distribution
Почта России accounts for 21.7% of displayed detection occurrences (274 occurrences) , followed by DPD (19.6%) and СДЭК (13.7%) .
Base: 1,265 carrier detection occurrences in the displayed ranking, from active stores. One store can contribute multiple occurrences. These percentages are not the share of unique stores or all detections.
Detected from checkout/shipping pages and shipment widgets; cross-border carriers included where visible.
Top 10 Shipping Carriers
274 occurrences
248 occurrences
173 occurrences
133 occurrences
130 occurrences
94 occurrences
90 occurrences
44 occurrences
40 occurrences
39 occurrences
Visual Distribution
274 occurrences
248 occurrences
173 occurrences
133 occurrences
130 occurrences
94 occurrences
90 occurrences
44 occurrences
40 occurrences
39 occurrences
| Shipping Carrier | Detection Occurrences | Share of Displayed Occurrences |
|---|---|---|
| Почта России | 274 | 21.66% |
| DPD | 248 | 19.60% |
| СДЭК | 173 | 13.68% |
| UPS | 133 | 10.51% |
| DHL | 130 | 10.28% |
| Correios | 94 | 7.43% |
| GLS | 90 | 7.11% |
| Estes | 44 | 3.48% |
| FedEx | 40 | 3.16% |
| Royal Mail | 39 | 3.08% |
Store Launch Timeline
Over the past 12 months, 490 new stores were launched in Polyfill , with the highest activity in 2026-05 (20 stores) , demonstrating ongoing growth in the e-commerce market.
Last 12 Months
20 stores launched
44 stores launched
30 stores launched
41 stores launched
38 stores launched
50 stores launched
49 stores launched
43 stores launched
68 stores launched
44 stores launched
37 stores launched
26 stores launched
Monthly Trend
4.1% of last 12 months
9.0% of last 12 months
6.1% of last 12 months
8.4% of last 12 months
7.8% of last 12 months
10.2% of last 12 months
10.0% of last 12 months
8.8% of last 12 months
13.9% of last 12 months
9.0% of last 12 months
7.6% of last 12 months
5.3% of last 12 months
| Month | Stores Launched | Percentage |
|---|---|---|
| 2026-05 | 20 | 4.08% |
| 2026-04 | 44 | 8.98% |
| 2026-03 | 30 | 6.12% |
| 2026-02 | 41 | 8.37% |
| 2026-01 | 38 | 7.76% |
| 2025-12 | 50 | 10.20% |
| 2025-11 | 49 | 10.00% |
| 2025-10 | 43 | 8.78% |
| 2025-09 | 68 | 13.88% |
| 2025-08 | 44 | 8.98% |
| 2025-07 | 37 | 7.55% |
| 2025-06 | 26 | 5.31% |
Active Stores by Launch Year
Currently, 4,151 active stores in Polyfill are tracked in our database , with the most stores launched in 2026 (175 stores still active) . This shows the distribution of currently active stores by their original launch year.
Active Stores by Launch Year
175 active stores
530 active stores
352 active stores
381 active stores
433 active stores
435 active stores
383 active stores
210 active stores
178 active stores
137 active stores
92 active stores
62 active stores
102 active stores
101 active stores
79 active stores
Distribution by Launch Year
4.2% of tracked active stores
12.8% of tracked active stores
8.5% of tracked active stores
9.2% of tracked active stores
10.4% of tracked active stores
10.5% of tracked active stores
9.2% of tracked active stores
5.1% of tracked active stores
4.3% of tracked active stores
3.3% of tracked active stores
2.2% of tracked active stores
1.5% of tracked active stores
2.5% of tracked active stores
2.4% of tracked active stores
1.9% of tracked active stores
| Launch Year | Active Stores | Percentage |
|---|---|---|
| 2026 | 175 | 4.22% |
| 2025 | 530 | 12.77% |
| 2024 | 352 | 8.48% |
| 2023 | 381 | 9.18% |
| 2022 | 433 | 10.43% |
| 2021 | 435 | 10.48% |
| 2020 | 383 | 9.23% |
| 2019 | 210 | 5.06% |
| 2018 | 178 | 4.29% |
| 2017 | 137 | 3.30% |
| 2016 | 92 | 2.22% |
| 2015 | 62 | 1.49% |
| 2014 | 102 | 2.46% |
| 2013 | 101 | 2.43% |
| 2012 | 79 | 1.90% |
Geographic Distribution
Russia stores with 20.0% (835 active verified stores) , followed by Japan (12.5%) and Uruguay (9.5%) .
Base: 4,181 active verified stores, including stores with unknown country. Percentages use the full population, not only the displayed countries.
Top 10 Countries
835 active verified stores
522 active verified stores
399 active verified stores
193 active verified stores
190 active verified stores
175 active verified stores
143 active verified stores
102 active verified stores
98 active verified stores
97 active verified stores
Visual Distribution
835 active verified stores
522 active verified stores
399 active verified stores
193 active verified stores
190 active verified stores
175 active verified stores
143 active verified stores
102 active verified stores
98 active verified stores
97 active verified stores
| Country | AI-Verified Store Count | Market Share |
|---|---|---|
| Russia | 835 | 19.97% |
| Japan | 522 | 12.49% |
| Uruguay | 399 | 9.54% |
| United Kingdom | 193 | 4.62% |
| United States | 190 | 4.54% |
| Germany | 175 | 4.19% |
| Brazil | 143 | 3.42% |
| Italy | 102 | 2.44% |
| France | 98 | 2.34% |
| Netherlands | 97 | 2.32% |
Featured Stores
A selection of notable and recently launched stores in this segment.
Notable Stores
A sample of well-known stores in this segment tracked by ShopRank.
Custom
Custom - Books & Media
SAP Commerce Cloud - Vehicles & Parts
Custom - Sporting Goods & Outdoor Gear
Custom - Food & Beverages
New Stores
Recently launched stores detected by ShopRank in the last full month.
Salla - Electronics & Technology
Salla - Electronics & Technology
Salla - Electronics & Technology
Shopify - Toys & Games
Salla - Electronics & Technology
Data Coverage
Coverage among all domains with this detected signal, including non-active profiles; not just active stores.
| Field | Rows count | Coverage |
|---|---|---|
| Website | 5.9k | 100.00% |
| Emails | 3.7k | 62.92% |
| Phones | 3.3k | 55.08% |
| Ecommerce platform | 5.9k | 99.21% |
| Couriers | 1.1k | 18.88% |
| Payment Providers | 1.3k | 21.49% |
| Categories | 3.8k | 63.80% |
| Social Media | 3.9k | 65.33% |
Coverage reflects detectability from public website analysis. Payment providers and shipping carriers are identified from checkout pages and shipping widgets. Stores using off-site payment flows or custom shipping integrations may not be detected. Actual adoption rates are higher than shown.
Market Intelligence
On-demand market analysis
Self-service access to market data and insights
- Search and segment stores by any criteria
- API integration for automated workflows
- Periodic index updates
- Market sizing and segmentation
Strategic Intelligence
Custom research and competitive analysis
Tailored intelligence for strategic decisions
- Custom market reports and analysis
- Competitive landscape monitoring
- Direct support from the founder
- Flexible licensing and enterprise pricing
Market Intelligence
Understand the Polyfill e-commerce landscape:
Analyze 4.2k verified e-commerce stores on Polyfill - technology adoption, market share, competitive positioning.
- Track Competitive Shifts
-
Monitor platform migrations, technology adoption, and market share changes across Polyfill e-commerce.
- Size Your Addressable Market
-
Segment stores by country, platform, category, PSP, carrier, technology, and merchant-size signals to quantify your market opportunity.
- Monitor Adoption Trends
-
Identify which payment providers, shipping carriers, and platforms are gaining or losing traction.
Data Access
- Interactive search and filtering via web app
- REST API for programmatic access and automation
- Index updates; historical datasets by agreement
Use Cases
- Competitive intelligence and market sizing
- Technology adoption and platform migration analysis
- Sales prospecting and account-based targeting
- Investment research and due diligence
Frequently Asked Questions
- What data is included in the Polyfill e-commerce intelligence?
-
We track 4.2k verified Polyfill e-commerce stores whose profiles can include: e-commerce platform, product counts, categories, payment providers, shipping carriers, technology stack, merchant-size signals, and available business contact fields.
- How is the data collected and how often is it updated?
-
We rebuild the searchable index typically every 2–4 weeks. Observation dates vary by source and field; a rebuild does not mean every website was observed again. This public report has its own publication date and may use an older snapshot than the live catalog. Coverage varies by field and market. A missing payment or carrier signal means we did not detect it, not that the merchant does not use it.
- How do I access the data?
-
Self-service plans give you instant access through our web app and REST API. You can search, filter, and segment stores interactively or integrate programmatically into your workflows. View plans →
- Can I filter by specific segments?
-
Yes. You can segment by country, platform, product category, payment provider, shipping carrier, technology stack, store age, cross-border signals, and merchant-size bands. Some advanced signals are plan-gated, and the same field contract is used by the web app, exports, and API.
- Do you offer enterprise or custom licensing?
-
Yes. For large-scale data needs, custom market reports, or dedicated support, contact us to discuss enterprise pricing.
Social Media Usage
Instagram accounts for 35.8% of displayed detection occurrences (2,072 occurrences) , followed by Facebook (29.8%) and YouTube (8.6%) .
Base: 5,787 social-platform detection occurrences in the displayed ranking, from active stores. One store can contribute multiple occurrences. These percentages are not the share of unique stores or all detections.
Links and embeds detected on public pages; private/hidden profiles not counted.
Top 10 Social Platforms
2,072 occurrences
1,726 occurrences
499 occurrences
488 occurrences
348 occurrences
330 occurrences
146 occurrences
142 occurrences
30 occurrences
6 occurrences
Visual Distribution
2,072 occurrences
1,726 occurrences
499 occurrences
488 occurrences
348 occurrences
330 occurrences
146 occurrences
142 occurrences
30 occurrences
6 occurrences