Play Technology Adoption in E-commerce
Discover 219.0 verified e-commerce stores using Play. Analyze technology adoption, market trends, integration patterns, and business insights.
Detected across 235.0 domains. 219.0 verified as active stores with physical delivery.
· · Next full refresh: March 2026
219.0 verified active stores out of 235.0 detected · 93.2% verification rate
E-commerce Platforms Distribution
Custom leads with 97.7% of stores with physical delivery (214 stores) , followed by Shopify (2.3%) .
Note: This distribution covers only stores selling physical products with active shopping carts and physical product shipping. Digital products, services, and non-transactional sites are excluded. All stores are verified by our proprietary AI model to ensure accurate e-commerce classification.
Visual Distribution
| Platform | Stores with Physical Delivery | Percentage |
|---|---|---|
| Custom | 214 | 97.72% |
| Shopify | 5 | 2.28% |
All Stores Distribution
Custom holds 96.0% share of all Play e-commerce stores (214) , with Shopify at 4.0% (February 2026) .
Note: This broader view includes all domains where e-commerce signals were detected, useful for lead generation and competitive analysis. Some may be inactive or non-transactional. For verified active stores, see the default view above.
Visual Distribution
| Platform | Total Stores | Percentage |
|---|---|---|
| Custom | 214 | 95.96% |
| Shopify | 9 | 4.04% |
Categories Distribution
Health & Beauty leads with 21.5% of all stores (20 stores) , followed by Food & Beverages (16.1%) and Sporting Goods & Outdoor Gear (11.8%) .
Base: 93 AI-verified stores with physical delivery and detected product categories (42.5% of all verified stores). Percentages show share of stores within each category.
Top 10 Categories
20 stores
15 stores
11 stores
7 stores
7 stores
6 stores
5 stores
5 stores
4 stores
3 stores
Visual Distribution
| Category | Number of Stores | Percentage |
|---|---|---|
| Health & Beauty | 20 | 21.51% |
| Food & Beverages | 15 | 16.13% |
| Sporting Goods & Outdoor Gear | 11 | 11.83% |
| Clothing & Accessories | 7 | 7.53% |
| Arts & Entertainment | 7 | 7.53% |
| Electronics & Technology | 6 | 6.45% |
| Home & Garden | 5 | 5.38% |
| Jewelry & Watches | 5 | 5.38% |
| Baby & Toddler | 4 | 4.30% |
| Vehicles & Parts | 3 | 3.23% |
| Books & Media | 3 | 3.23% |
| Furniture & Home Decor | 3 | 3.23% |
| Pets & Pet Supplies | 2 | 2.15% |
| Business & Industrial | 1 | 1.08% |
| Collectibles & Hobbies | 1 | 1.08% |
Payment Providers Distribution
PayPal leads with 24.5% among AI-verified physical stores (12 stores) , followed by Klarna (14.3%) and MasterCard (14.3%) .
Base: 46 AI-verified physical stores with detectable payment providers (19.6% coverage of all stores). Percentages show share of detected provider instances (stores may use multiple providers).
Detected from checkout/payment scripts and provider tags; off-site/manual payments excluded where undetectable.
Top 10 Payment Providers
12 stores
7 stores
7 stores
6 stores
3 stores
3 stores
2 stores
2 stores
1 stores
1 stores
Visual Distribution
| Payment Provider | Store Count | Market Share |
|---|---|---|
| PayPal | 12 | 24.49% |
| Klarna | 7 | 14.29% |
| MasterCard | 7 | 14.29% |
| VISA | 6 | 12.24% |
| JCB | 3 | 6.12% |
| Affirm | 3 | 6.12% |
| Braintree | 2 | 4.08% |
| American Express | 2 | 4.08% |
| BitPay | 1 | 2.04% |
| Boleto | 1 | 2.04% |
| Mollie | 1 | 2.04% |
| AliPay | 1 | 2.04% |
| Laybuy | 1 | 2.04% |
| Bolt | 1 | 2.04% |
| Bancontact | 1 | 2.04% |
Shipping Carriers Distribution
USPS leads with 15.3% among AI-verified physical stores (15 stores) , followed by DHL (14.3%) and UPS (14.3%) .
Base: 64 AI-verified physical stores with detectable shipping carriers (27.2% coverage of all stores). Percentages show share of detected carrier instances (stores may use multiple carriers).
Detected from checkout/shipping pages and shipment widgets; cross-border carriers included where visible.
Top 10 Shipping Carriers
Visual Distribution
| Shipping Carrier | Store Count | Market Share |
|---|---|---|
| USPS | 15 | 15.31% |
| DHL | 14 | 14.29% |
| UPS | 14 | 14.29% |
| FedEx | 14 | 14.29% |
| DPD | 6 | 6.12% |
| Schenker | 5 | 5.10% |
| PostNord | 4 | 4.08% |
| Postin | 4 | 4.08% |
| Matkahuollon | 4 | 4.08% |
| Posti | 3 | 3.06% |
| СДЭК | 3 | 3.06% |
| Royal Mail | 3 | 3.06% |
| Australia Post | 3 | 3.06% |
| Почта России | 3 | 3.06% |
| Matkahuolto | 3 | 3.06% |
Store Launch Timeline
Over the past 12 months, 15 new stores were launched in Play , with the highest activity in 2026-01 (1 stores) , demonstrating ongoing growth in the e-commerce market.
Last 12 Months
1 stores launched
1 stores launched
1 stores launched
1 stores launched
3 stores launched
2 stores launched
1 stores launched
5 stores launched
Monthly Trend
| Month | Stores Launched | Percentage |
|---|---|---|
| 2026-01 | 1 | 6.67% |
| 2025-12 | 1 | 6.67% |
| 2025-11 | 1 | 6.67% |
| 2025-08 | 1 | 6.67% |
| 2025-07 | 3 | 20.00% |
| 2025-06 | 2 | 13.33% |
| 2025-04 | 1 | 6.67% |
| 2025-03 | 5 | 33.33% |
Active Stores by Launch Year
Currently, 201 active stores in Play are tracked in our database , with the most stores launched in 2026 (1 stores still active) . This shows the distribution of currently active stores by their original launch year.
Active Stores by Launch Year
1 active stores
16 active stores
11 active stores
15 active stores
21 active stores
18 active stores
19 active stores
14 active stores
44 active stores
11 active stores
5 active stores
5 active stores
6 active stores
2 active stores
2 active stores
Distribution by Launch Year
| Launch Year | Active Stores | Percentage |
|---|---|---|
| 2026 | 1 | 0.50% |
| 2025 | 16 | 7.96% |
| 2024 | 11 | 5.47% |
| 2023 | 15 | 7.46% |
| 2022 | 21 | 10.45% |
| 2021 | 18 | 8.96% |
| 2020 | 19 | 9.45% |
| 2019 | 14 | 6.97% |
| 2018 | 44 | 21.89% |
| 2017 | 11 | 5.47% |
| 2016 | 5 | 2.49% |
| 2015 | 5 | 2.49% |
| 2014 | 6 | 2.99% |
| 2013 | 2 | 1.00% |
| 2012 | 2 | 1.00% |
| 2010 | 3 | 1.49% |
| 2008 | 1 | 0.50% |
| 2007 | 1 | 0.50% |
| 2001 | 2 | 1.00% |
| 2000 | 1 | 0.50% |
| 1999 | 2 | 1.00% |
| 1995 | 1 | 0.50% |
Geographic Distribution
United States leads with 28.5% (39 AI-verified stores) , followed by Australia (11.7%) and Russia (10.2%) .
Base: 137 AI-verified stores across 20 countries. Percentages show share among AI-verified stores.
Top 10 Countries
39 AI-verified stores
16 AI-verified stores
14 AI-verified stores
10 AI-verified stores
10 AI-verified stores
10 AI-verified stores
5 AI-verified stores
4 AI-verified stores
3 AI-verified stores
3 AI-verified stores
Visual Distribution
| Country | AI-Verified Store Count | Market Share |
|---|---|---|
| United States | 39 | 28.47% |
| Australia | 16 | 11.68% |
| Russia | 14 | 10.22% |
| Sweden | 10 | 7.30% |
| United Kingdom | 10 | 7.30% |
| Canada | 10 | 7.30% |
| Finland | 5 | 3.65% |
| Norway | 4 | 2.92% |
| Hungary | 3 | 2.19% |
| Czechia | 3 | 2.19% |
| Germany | 3 | 2.19% |
| Netherlands | 3 | 2.19% |
| New Zealand | 3 | 2.19% |
| Switzerland | 2 | 1.46% |
| Spain | 2 | 1.46% |
| Austria | 2 | 1.46% |
| Taiwan | 2 | 1.46% |
| Italy | 2 | 1.46% |
| Portugal | 2 | 1.46% |
| Romania | 2 | 1.46% |
Featured Stores
A selection of notable and recently launched stores in this segment.
Notable Stores
A sample of well-known stores in this segment tracked by ShopRank. Revenue estimates in USD.
Custom
Custom
Custom
Custom
Custom
New Stores
Recently launched stores detected by ShopRank in the last full month.
Custom
Dataset Coverage
| Field | Rows count | Coverage |
|---|---|---|
| Website | 235.0 | 100.00% |
| Emails | 66.0 | 28.09% |
| Phones | 35.0 | 14.89% |
| Ecommerce platform | 223.0 | 94.89% |
| Couriers | 64.0 | 27.23% |
| Payment Providers | 46.0 | 19.57% |
| Categories | 94.0 | 40.00% |
| Social Media | 22.0 | 9.36% |
Coverage reflects detectability from public website analysis. Payment providers and shipping carriers are identified from checkout pages and shipping widgets. Stores using off-site payment flows or custom shipping integrations may not be detected. Actual adoption rates are higher than shown.
Starter Package
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Maximize Your ROI
Use our detailed Play E-commerce Database to:
Gain actionable insights into 219.0 verified e-commerce stores on Play.
- Identify High-Value Leads
-
Quickly find and contact the best decision-makers at Play online stores.
- Conduct Competitive Analysis
-
Analyze your competitors' market share, product categories, and technology stacks.
- Direct Outreach
-
Access verified business contacts to accelerate your sales and marketing outreach.
Data Format & Delivery
Available Formats
- CSV
- Excel (XLS/XLSX)
- Text (TXT)
Delivery Methods
- Direct download
- Email delivery
- API access
Use Cases
- Lead Generation
- B2B Marketing
- Direct Marketing
- Email Marketing
- B2B Retargeting
- Market Research
Frequently Asked Questions
- What data is included in the Play E-commerce Database?
-
Our database covers over 219.0 verified Play e-commerce stores, including website URLs, verified contacts (emails, phones), e-commerce platforms, product counts, categories, estimated monthly traffic, and more.
- How fresh is your data and how often is it updated?
-
We update our database monthly, using web crawling, AI classification, and public data analysis. This ensures you always receive the most accurate, relevant, and actionable data.
- Can I get a free sample before purchasing?
-
Absolutely! Contact us to request a free sample dataset customized to your needs. We're happy to provide demos and answer any questions.
- Can I buy only selected segments of data?
-
Yes, you can purchase targeted segments tailored specifically to your business needs-by industry, platform, store size, and more. Contact us for details.
- How quickly can I access the full dataset after purchase?
-
You'll receive immediate access upon payment completion. Our data can be downloaded directly or delivered via email or API.
- What licensing options are available?
-
We offer flexible licensing: one-time purchases, annual subscriptions, and customized enterprise plans. Reach out to discuss the best solution for your business.
Social Media Usage
Facebook leads with 34.4% among stores with at least one detectable social profile (11 stores) , followed by Instagram (34.4%) and Twitter (12.5%) .
Base: 22 stores with any detectable social profile (9.4% of all stores). Percentages show share of detected platform instances (stores may use multiple platforms).
Links and embeds detected on public pages; private/hidden profiles not counted.
Top 10 Social Platforms
11 stores
11 stores
4 stores
4 stores
1 stores
1 stores
Visual Distribution