Play Technology Adoption in E-commerce
Discover 207.0 verified e-commerce stores using Play. Analyze technology adoption, market trends, integration patterns, and business insights.
Detected across 211.0 domains. 207.0 verified as active stores with physical delivery.
· · Next full refresh: April 2026
207.0 verified active stores out of 211.0 detected · 98.1% verification rate
E-commerce Platforms Distribution
Custom leads with 97.6% of stores with physical delivery (202 stores) , followed by Shopify (2.4%) .
Note: This distribution covers only stores selling physical products with active shopping carts and physical product shipping. Digital products, services, and non-transactional sites are excluded. All stores are verified by our proprietary AI model to ensure accurate e-commerce classification.
Visual Distribution
| Platform | Stores with Physical Delivery | Percentage |
|---|---|---|
| Custom | 202 | 97.58% |
| Shopify | 5 | 2.42% |
All Stores Distribution
Custom holds 96.7% share of all Play e-commerce stores (202) , with Shopify at 3.3% (March 2026) .
Note: This broader view includes all domains where e-commerce signals were detected, useful for lead generation and competitive analysis. Some may be inactive or non-transactional. For verified active stores, see the default view above.
Visual Distribution
| Platform | Total Stores | Percentage |
|---|---|---|
| Custom | 202 | 96.65% |
| Shopify | 7 | 3.35% |
Categories Distribution
Health & Beauty leads with 22.7% of all stores (20 stores) , followed by Food & Beverages (13.6%) and Sporting Goods & Outdoor Gear (12.5%) .
Base: 88 AI-verified stores with physical delivery and detected product categories (42.5% of all verified stores). Percentages show share of stores within each category.
Top 10 Categories
20 stores
12 stores
11 stores
7 stores
6 stores
6 stores
5 stores
4 stores
4 stores
3 stores
Visual Distribution
| Category | Number of Stores | Percentage |
|---|---|---|
| Health & Beauty | 20 | 22.73% |
| Food & Beverages | 12 | 13.64% |
| Sporting Goods & Outdoor Gear | 11 | 12.50% |
| Arts & Entertainment | 7 | 7.95% |
| Clothing & Accessories | 6 | 6.82% |
| Electronics & Technology | 6 | 6.82% |
| Home & Garden | 5 | 5.68% |
| Baby & Toddler | 4 | 4.55% |
| Jewelry & Watches | 4 | 4.55% |
| Furniture & Home Decor | 3 | 3.41% |
| Books & Media | 3 | 3.41% |
| Vehicles & Parts | 3 | 3.41% |
| Pets & Pet Supplies | 2 | 2.27% |
| Gifts & Special Occasions | 1 | 1.14% |
| Business & Industrial | 1 | 1.14% |
Payment Providers Distribution
PayPal leads with 25.0% among AI-verified physical stores (28 stores) , followed by Klarna (16.1%) and MasterCard (12.5%) .
Base: 69 AI-verified physical stores with detectable payment providers (32.7% coverage of all stores). Percentages show share of detected provider instances (stores may use multiple providers).
Detected from checkout/payment scripts and provider tags; off-site/manual payments excluded where undetectable.
Top 10 Payment Providers
28 stores
18 stores
14 stores
11 stores
8 stores
8 stores
6 stores
3 stores
3 stores
3 stores
Visual Distribution
| Payment Provider | Store Count | Market Share |
|---|---|---|
| PayPal | 28 | 25.00% |
| Klarna | 18 | 16.07% |
| MasterCard | 14 | 12.50% |
| American Express | 11 | 9.82% |
| Google Pay | 8 | 7.14% |
| Apple Pay | 8 | 7.14% |
| VISA | 6 | 5.36% |
| Affirm | 3 | 2.68% |
| Amazon Pay | 3 | 2.68% |
| Stripe Connect | 3 | 2.68% |
| Boleto | 2 | 1.79% |
| Bancontact | 2 | 1.79% |
| AliPay | 2 | 1.79% |
| Interac e-Transfer | 2 | 1.79% |
| JCB | 2 | 1.79% |
Shipping Carriers Distribution
UPS leads with 18.9% among AI-verified physical stores (33 stores) , followed by USPS (17.7%) and DHL (15.4%) .
Base: 93 AI-verified physical stores with detectable shipping carriers (44.1% coverage of all stores). Percentages show share of detected carrier instances (stores may use multiple carriers).
Detected from checkout/shipping pages and shipment widgets; cross-border carriers included where visible.
Top 10 Shipping Carriers
33 stores
31 stores
27 stores
25 stores
11 stores
11 stores
10 stores
6 stores
6 stores
3 stores
Visual Distribution
| Shipping Carrier | Store Count | Market Share |
|---|---|---|
| UPS | 33 | 18.86% |
| USPS | 31 | 17.71% |
| DHL | 27 | 15.43% |
| FedEx | 25 | 14.29% |
| DPD | 11 | 6.29% |
| Royal Mail | 11 | 6.29% |
| Australia Post | 10 | 5.71% |
| PostNord | 6 | 3.43% |
| Canada Post | 6 | 3.43% |
| Aramex | 3 | 1.71% |
| Почта России | 3 | 1.71% |
| Budbee | 3 | 1.71% |
| Schenker | 2 | 1.14% |
| Postin | 2 | 1.14% |
| Matkahuollon | 2 | 1.14% |
Store Launch Timeline
Over the past 12 months, 12 new stores were launched in Play , with the highest activity in 2026-01 (1 stores) , demonstrating ongoing growth in the e-commerce market.
Last 12 Months
1 stores launched
1 stores launched
1 stores launched
1 stores launched
1 stores launched
2 stores launched
1 stores launched
4 stores launched
Monthly Trend
| Month | Stores Launched | Percentage |
|---|---|---|
| 2026-01 | 1 | 8.33% |
| 2025-12 | 1 | 8.33% |
| 2025-11 | 1 | 8.33% |
| 2025-08 | 1 | 8.33% |
| 2025-07 | 1 | 8.33% |
| 2025-06 | 2 | 16.67% |
| 2025-04 | 1 | 8.33% |
| 2025-03 | 4 | 33.33% |
Active Stores by Launch Year
Currently, 191 active stores in Play are tracked in our database , with the most stores launched in 2026 (1 stores still active) . This shows the distribution of currently active stores by their original launch year.
Active Stores by Launch Year
1 active stores
13 active stores
12 active stores
15 active stores
20 active stores
16 active stores
19 active stores
12 active stores
42 active stores
11 active stores
5 active stores
5 active stores
5 active stores
2 active stores
2 active stores
Distribution by Launch Year
| Launch Year | Active Stores | Percentage |
|---|---|---|
| 2026 | 1 | 0.52% |
| 2025 | 13 | 6.81% |
| 2024 | 12 | 6.28% |
| 2023 | 15 | 7.85% |
| 2022 | 20 | 10.47% |
| 2021 | 16 | 8.38% |
| 2020 | 19 | 9.95% |
| 2019 | 12 | 6.28% |
| 2018 | 42 | 21.99% |
| 2017 | 11 | 5.76% |
| 2016 | 5 | 2.62% |
| 2015 | 5 | 2.62% |
| 2014 | 5 | 2.62% |
| 2013 | 2 | 1.05% |
| 2012 | 2 | 1.05% |
| 2010 | 3 | 1.57% |
| 2008 | 1 | 0.52% |
| 2007 | 1 | 0.52% |
| 2001 | 2 | 1.05% |
| 2000 | 1 | 0.52% |
| 1999 | 2 | 1.05% |
| 1995 | 1 | 0.52% |
Geographic Distribution
United States leads with 41.4% (67 AI-verified stores) , followed by Australia (9.3%) and Canada (8.0%) .
Base: 162 AI-verified stores across 20 countries. Percentages show share among AI-verified stores.
Top 10 Countries
67 AI-verified stores
15 AI-verified stores
13 AI-verified stores
10 AI-verified stores
10 AI-verified stores
8 AI-verified stores
5 AI-verified stores
4 AI-verified stores
4 AI-verified stores
3 AI-verified stores
Visual Distribution
| Country | AI-Verified Store Count | Market Share |
|---|---|---|
| United States | 67 | 41.36% |
| Australia | 15 | 9.26% |
| Canada | 13 | 8.02% |
| United Kingdom | 10 | 6.17% |
| Russia | 10 | 6.17% |
| Sweden | 8 | 4.94% |
| Finland | 5 | 3.09% |
| Norway | 4 | 2.47% |
| Germany | 4 | 2.47% |
| Czechia | 3 | 1.85% |
| Switzerland | 3 | 1.85% |
| Poland | 3 | 1.85% |
| Taiwan | 3 | 1.85% |
| Portugal | 2 | 1.23% |
| New Zealand | 2 | 1.23% |
| Romania | 2 | 1.23% |
| France | 2 | 1.23% |
| Ireland | 2 | 1.23% |
| Netherlands | 2 | 1.23% |
| Hungary | 2 | 1.23% |
Featured Stores
A selection of notable and recently launched stores in this segment.
Notable Stores
A sample of well-known stores in this segment tracked by ShopRank.
Custom
Custom
Custom
Custom
Custom
Data Coverage
| Field | Rows count | Coverage |
|---|---|---|
| Website | 211.0 | 100.00% |
| Emails | 85.0 | 40.28% |
| Phones | 29.0 | 13.74% |
| Ecommerce platform | 209.0 | 99.05% |
| Couriers | 93.0 | 44.08% |
| Payment Providers | 69.0 | 32.70% |
| Categories | 89.0 | 42.18% |
| Social Media | 16.0 | 7.58% |
Coverage reflects detectability from public website analysis. Payment providers and shipping carriers are identified from checkout pages and shipping widgets. Stores using off-site payment flows or custom shipping integrations may not be detected. Actual adoption rates are higher than shown.
Market Intelligence
On-demand market analysis
Self-service access to market data and insights
- Search and segment stores by any criteria
- API integration for automated workflows
- Monthly data refreshes
- Market sizing and segmentation
Strategic Intelligence
Custom research and competitive analysis
Tailored intelligence for strategic decisions
- Custom market reports and analysis
- Competitive landscape monitoring
- Dedicated analyst support
- Flexible licensing and enterprise pricing
Market Intelligence
Understand the Play e-commerce landscape:
Analyze 207.0 verified e-commerce stores on Play - technology adoption, market share, competitive positioning.
- Track Competitive Shifts
-
Monitor platform migrations, technology adoption, and market share changes across Play e-commerce.
- Size Your Addressable Market
-
Segment stores by platform, category, traffic tier, and payment infrastructure to quantify your market opportunity.
- Monitor Adoption Trends
-
Identify which payment providers, shipping carriers, and platforms are gaining or losing traction.
Data Access
- Interactive search and filtering via web app
- REST API for programmatic access and automation
- Monthly data refreshes with historical tracking
Use Cases
- Competitive intelligence and market sizing
- Technology adoption and platform migration analysis
- Sales prospecting and account-based targeting
- Investment research and due diligence
Frequently Asked Questions
- What data is included in the Play e-commerce intelligence?
-
We track 207.0 verified Play e-commerce stores with 50+ data points per store: e-commerce platform, product counts, categories, payment providers, shipping carriers, estimated traffic, technology stack, and verified business contacts.
- How is the data collected and how often is it updated?
-
We continuously crawl 300M+ domains using proprietary web crawlers, AI classification, and technology fingerprinting. The database is refreshed monthly, so you always work with current market data.
- How do I access the data?
-
Self-service plans give you instant access through our web app and REST API. You can search, filter, and segment stores interactively or integrate programmatically into your workflows. View plans →
- Can I filter by specific segments?
-
Yes. You can segment by country, platform, store size, product category, payment provider, shipping carrier, traffic tier, and more. All filtering is available through both the web app and API.
- Do you offer enterprise or custom licensing?
-
Yes. For large-scale data needs, custom market reports, or dedicated support, contact us to discuss enterprise pricing.
Social Media Usage
Instagram leads with 37.9% among stores with at least one detectable social profile (11 stores) , followed by Facebook (34.5%) and YouTube (13.8%) .
Base: 16 stores with any detectable social profile (7.6% of all stores). Percentages show share of detected platform instances (stores may use multiple platforms).
Links and embeds detected on public pages; private/hidden profiles not counted.
Top 10 Social Platforms
11 stores
10 stores
4 stores
3 stores
1 stores
Visual Distribution