Pikaday Technology Adoption in E-commerce
Discover 452 verified e-commerce stores using Pikaday. Analyze technology adoption, market trends, integration patterns, and business insights.
Detected across 2.5k domains. 452 verified as active stores with physical delivery.
This is a public report preview. Use the catalog, exports or API for account lists. Fields depend on your plan; coverage varies by merchant.
452 verified active stores out of 2.5k detected · 17.8% verification rate
E-commerce Platforms Distribution
Custom stores with 46.2% of stores with physical delivery (209 stores) , followed by WooCommerce (24.1%) and Shopify (12.4%) .
Base: 452 active verified stores, including those without a detected platform. Rankings show leading platform combinations; displayed percentages need not sum to 100%. Digital products, services, and non-transactional sites are excluded. All stores are verified by our proprietary AI model to ensure accurate e-commerce classification.
Top 10 Platforms (Physical Delivery)
209 stores
109 stores
56 stores
18 stores
16 stores
12 stores
11 stores
10 stores
3 stores
2 stores
Visual Distribution
209 stores
109 stores
56 stores
18 stores
16 stores
12 stores
11 stores
10 stores
3 stores
2 stores
| Platform | Stores with Physical Delivery | Percentage |
|---|---|---|
| Custom | 209 | 46.24% |
| WooCommerce | 109 | 24.12% |
| Shopify | 56 | 12.39% |
| Salesforce Commerce Cloud | 18 | 3.98% |
| 1C-Bitrix | 16 | 3.54% |
| PrestaShop | 12 | 2.65% |
| Magento | 11 | 2.43% |
| GrandNode | 10 | 2.21% |
| BigCommerce | 3 | 0.66% |
| Loja Integrada | 2 | 0.44% |
Show broader dataset (all e-commerce signals)
Websites with E-commerce Signals
Custom holds 8.2% share of detected Pikaday e-commerce signals (209) , with WooCommerce at 81.0% and Shopify at 2.5% (June 2026) .
Base: 2,545 domains in this report's signal population, including domains without a detected platform. This is not a store count: it can include redirects and non-transactional sites. Displayed percentages need not sum to 100%.
Top 10 Platforms (All Signals)
209 websites
2,062 websites
63 websites
18 websites
76 websites
13 websites
15 websites
16 websites
3 websites
2 websites
Visual Distribution
209 websites
2,062 websites
63 websites
18 websites
76 websites
13 websites
15 websites
16 websites
3 websites
2 websites
| Platform | Websites with Signals | Percentage |
|---|---|---|
| Custom | 209 | 8.21% |
| WooCommerce | 2062 | 81.02% |
| Shopify | 63 | 2.48% |
| Salesforce Commerce Cloud | 18 | 0.71% |
| 1C-Bitrix | 76 | 2.99% |
| PrestaShop | 13 | 0.51% |
| Magento | 15 | 0.59% |
| GrandNode | 16 | 0.63% |
| BigCommerce | 3 | 0.12% |
| Loja Integrada | 2 | 0.08% |
Categories Distribution
Food & Beverages stores with 14.4% of all stores (65 stores) , followed by Tools & Hardware (10.4%) and Clothing & Accessories (10.0%) .
Base: 452 active verified stores, including stores without a detected category. Percentages use this full population, not only the displayed categories.
Top 10 Categories
65 stores
47 stores
45 stores
41 stores
36 stores
28 stores
24 stores
24 stores
24 stores
20 stores
Visual Distribution
65 stores
47 stores
45 stores
41 stores
36 stores
28 stores
24 stores
24 stores
24 stores
20 stores
| Category | Number of Stores | Percentage |
|---|---|---|
| Food & Beverages | 65 | 14.38% |
| Tools & Hardware | 47 | 10.40% |
| Clothing & Accessories | 45 | 9.96% |
| Health & Beauty | 41 | 9.07% |
| Gifts & Special Occasions | 36 | 7.96% |
| Business & Industrial | 28 | 6.19% |
| Toys & Games | 24 | 5.31% |
| Sporting Goods & Outdoor Gear | 24 | 5.31% |
| Home & Garden | 24 | 5.31% |
| Electronics & Technology | 20 | 4.42% |
Payment Providers Distribution
PayPal accounts for 21.9% of displayed detection occurrences (43 occurrences) , followed by MasterCard (19.9%) and American Express (15.8%) .
Base: 196 provider detection occurrences in the displayed ranking, from active stores. One store can contribute multiple occurrences. These percentages are not the share of unique stores or all detections.
Detected from checkout/payment scripts and provider tags; off-site/manual payments excluded where undetectable.
Top 10 Payment Providers
43 occurrences
39 occurrences
31 occurrences
26 occurrences
20 occurrences
12 occurrences
8 occurrences
7 occurrences
5 occurrences
5 occurrences
Visual Distribution
43 occurrences
39 occurrences
31 occurrences
26 occurrences
20 occurrences
12 occurrences
8 occurrences
7 occurrences
5 occurrences
5 occurrences
| Payment Provider | Detection Occurrences | Share of Displayed Occurrences |
|---|---|---|
| PayPal | 43 | 21.94% |
| MasterCard | 39 | 19.90% |
| American Express | 31 | 15.82% |
| VISA | 26 | 13.27% |
| Stripe Connect | 20 | 10.20% |
| Klarna | 12 | 6.12% |
| BitCoin | 8 | 4.08% |
| JCB | 7 | 3.57% |
| Apple Pay | 5 | 2.55% |
| Mollie | 5 | 2.55% |
Shipping Carriers Distribution
DPD accounts for 19.5% of displayed detection occurrences (22 occurrences) , followed by СДЭК (16.8%) and DHL (16.8%) .
Base: 113 carrier detection occurrences in the displayed ranking, from active stores. One store can contribute multiple occurrences. These percentages are not the share of unique stores or all detections.
Detected from checkout/shipping pages and shipment widgets; cross-border carriers included where visible.
Top 10 Shipping Carriers
22 occurrences
19 occurrences
19 occurrences
18 occurrences
10 occurrences
6 occurrences
6 occurrences
6 occurrences
4 occurrences
3 occurrences
Visual Distribution
22 occurrences
19 occurrences
19 occurrences
18 occurrences
10 occurrences
6 occurrences
6 occurrences
6 occurrences
4 occurrences
3 occurrences
| Shipping Carrier | Detection Occurrences | Share of Displayed Occurrences |
|---|---|---|
| DPD | 22 | 19.47% |
| СДЭК | 19 | 16.81% |
| DHL | 19 | 16.81% |
| UPS | 18 | 15.93% |
| Slovenska posta | 10 | 8.85% |
| FedEx | 6 | 5.31% |
| Hermes | 6 | 5.31% |
| Почта России | 6 | 5.31% |
| Royal Mail | 4 | 3.54% |
| Estes | 3 | 2.65% |
Store Launch Timeline
Over the past 12 months, 18 new stores were launched in Pikaday , with the highest activity in 2026-04 (6 stores) , demonstrating ongoing growth in the e-commerce market.
Last 12 Months
6 stores launched
1 stores launched
2 stores launched
1 stores launched
4 stores launched
3 stores launched
1 stores launched
Monthly Trend
33.3% of last 12 months
5.6% of last 12 months
11.1% of last 12 months
5.6% of last 12 months
22.2% of last 12 months
16.7% of last 12 months
5.6% of last 12 months
| Month | Stores Launched | Percentage |
|---|---|---|
| 2026-04 | 6 | 33.33% |
| 2026-02 | 1 | 5.56% |
| 2026-01 | 2 | 11.11% |
| 2025-12 | 1 | 5.56% |
| 2025-09 | 4 | 22.22% |
| 2025-08 | 3 | 16.67% |
| 2025-07 | 1 | 5.56% |
Active Stores by Launch Year
Currently, 449 active stores in Pikaday are tracked in our database , with the most stores launched in 2026 (9 stores still active) . This shows the distribution of currently active stores by their original launch year.
Active Stores by Launch Year
9 active stores
29 active stores
33 active stores
29 active stores
16 active stores
27 active stores
36 active stores
24 active stores
19 active stores
27 active stores
12 active stores
8 active stores
14 active stores
21 active stores
6 active stores
Distribution by Launch Year
2.0% of tracked active stores
6.5% of tracked active stores
7.3% of tracked active stores
6.5% of tracked active stores
3.6% of tracked active stores
6.0% of tracked active stores
8.0% of tracked active stores
5.3% of tracked active stores
4.2% of tracked active stores
6.0% of tracked active stores
2.7% of tracked active stores
1.8% of tracked active stores
3.1% of tracked active stores
4.7% of tracked active stores
1.3% of tracked active stores
| Launch Year | Active Stores | Percentage |
|---|---|---|
| 2026 | 9 | 2.00% |
| 2025 | 29 | 6.46% |
| 2024 | 33 | 7.35% |
| 2023 | 29 | 6.46% |
| 2022 | 16 | 3.56% |
| 2021 | 27 | 6.01% |
| 2020 | 36 | 8.02% |
| 2019 | 24 | 5.35% |
| 2018 | 19 | 4.23% |
| 2017 | 27 | 6.01% |
| 2016 | 12 | 2.67% |
| 2015 | 8 | 1.78% |
| 2014 | 14 | 3.12% |
| 2013 | 21 | 4.68% |
| 2012 | 6 | 1.34% |
Geographic Distribution
Russia stores with 11.9% (54 active verified stores) , followed by United Kingdom (7.1%) and United States (6.9%) .
Base: 452 active verified stores, including stores with unknown country. Percentages use the full population, not only the displayed countries.
Top 10 Countries
54 active verified stores
32 active verified stores
31 active verified stores
21 active verified stores
21 active verified stores
19 active verified stores
18 active verified stores
16 active verified stores
16 active verified stores
16 active verified stores
Visual Distribution
54 active verified stores
32 active verified stores
31 active verified stores
21 active verified stores
21 active verified stores
19 active verified stores
18 active verified stores
16 active verified stores
16 active verified stores
16 active verified stores
| Country | AI-Verified Store Count | Market Share |
|---|---|---|
| Russia | 54 | 11.95% |
| United Kingdom | 32 | 7.08% |
| United States | 31 | 6.86% |
| Spain | 21 | 4.65% |
| Germany | 21 | 4.65% |
| Belgium | 19 | 4.20% |
| Ukraine | 18 | 3.98% |
| Ireland | 16 | 3.54% |
| Netherlands | 16 | 3.54% |
| Australia | 16 | 3.54% |
Featured Stores
A selection of notable and recently launched stores in this segment.
Notable Stores
A sample of well-known stores in this segment tracked by ShopRank.
Custom - Jewelry & Watches
Custom - Toys & Games
Custom - Toys & Games
Shopify
Custom - Toys & Games
Data Coverage
Coverage among all domains with this detected signal, including non-active profiles; not just active stores.
| Field | Rows count | Coverage |
|---|---|---|
| Website | 2.5k | 100.00% |
| Emails | 1.9k | 75.32% |
| Phones | 1.7k | 67.47% |
| Ecommerce platform | 2.5k | 99.53% |
| Couriers | 194 | 7.62% |
| Payment Providers | 289 | 11.36% |
| Categories | 465 | 18.27% |
| Social Media | 1.4k | 56.46% |
Coverage reflects detectability from public website analysis. Payment providers and shipping carriers are identified from checkout pages and shipping widgets. Stores using off-site payment flows or custom shipping integrations may not be detected. Actual adoption rates are higher than shown.
Market Intelligence
On-demand market analysis
Self-service access to market data and insights
- Search and segment stores by any criteria
- API integration for automated workflows
- Periodic index updates
- Market sizing and segmentation
Strategic Intelligence
Custom research and competitive analysis
Tailored intelligence for strategic decisions
- Custom market reports and analysis
- Competitive landscape monitoring
- Direct support from the founder
- Flexible licensing and enterprise pricing
Market Intelligence
Understand the Pikaday e-commerce landscape:
Analyze 452 verified e-commerce stores on Pikaday - technology adoption, market share, competitive positioning.
- Track Competitive Shifts
-
Monitor platform migrations, technology adoption, and market share changes across Pikaday e-commerce.
- Size Your Addressable Market
-
Segment stores by country, platform, category, PSP, carrier, technology, and merchant-size signals to quantify your market opportunity.
- Monitor Adoption Trends
-
Identify which payment providers, shipping carriers, and platforms are gaining or losing traction.
Data Access
- Interactive search and filtering via web app
- REST API for programmatic access and automation
- Index updates; historical datasets by agreement
Use Cases
- Competitive intelligence and market sizing
- Technology adoption and platform migration analysis
- Sales prospecting and account-based targeting
- Investment research and due diligence
Frequently Asked Questions
- What data is included in the Pikaday e-commerce intelligence?
-
We track 452 verified Pikaday e-commerce stores whose profiles can include: e-commerce platform, product counts, categories, payment providers, shipping carriers, technology stack, merchant-size signals, and available business contact fields.
- How is the data collected and how often is it updated?
-
We rebuild the searchable index typically every 2–4 weeks. Observation dates vary by source and field; a rebuild does not mean every website was observed again. This public report has its own publication date and may use an older snapshot than the live catalog. Coverage varies by field and market. A missing payment or carrier signal means we did not detect it, not that the merchant does not use it.
- How do I access the data?
-
Self-service plans give you instant access through our web app and REST API. You can search, filter, and segment stores interactively or integrate programmatically into your workflows. View plans →
- Can I filter by specific segments?
-
Yes. You can segment by country, platform, product category, payment provider, shipping carrier, technology stack, store age, cross-border signals, and merchant-size bands. Some advanced signals are plan-gated, and the same field contract is used by the web app, exports, and API.
- Do you offer enterprise or custom licensing?
-
Yes. For large-scale data needs, custom market reports, or dedicated support, contact us to discuss enterprise pricing.
Social Media Usage
Facebook accounts for 29.5% of displayed detection occurrences (252 occurrences) , followed by Instagram (26.9%) and YouTube (11.8%) .
Base: 855 social-platform detection occurrences in the displayed ranking, from active stores. One store can contribute multiple occurrences. These percentages are not the share of unique stores or all detections.
Links and embeds detected on public pages; private/hidden profiles not counted.
Top 10 Social Platforms
252 occurrences
230 occurrences
101 occurrences
78 occurrences
67 occurrences
48 occurrences
31 occurrences
24 occurrences
21 occurrences
3 occurrences
Visual Distribution
252 occurrences
230 occurrences
101 occurrences
78 occurrences
67 occurrences
48 occurrences
31 occurrences
24 occurrences
21 occurrences
3 occurrences