Perfmatters Technology Adoption in E-commerce
Discover 7.9k verified e-commerce stores using Perfmatters. Analyze technology adoption, market trends, integration patterns, and business insights.
Detected across 16.4k domains. 7.9k verified as active stores with physical delivery.
This is a public report preview. Use the catalog, exports or API for account lists. Fields depend on your plan; coverage varies by merchant.
7.9k verified active stores out of 16.4k detected · 48.4% verification rate
E-commerce Platforms Distribution
WooCommerce stores with 96.2% of stores with physical delivery (7,638 stores) , followed by Custom (3.6%) and Shopify (0.1%) .
Base: 7,940 active verified stores, including those without a detected platform. Rankings show leading platform combinations; displayed percentages need not sum to 100%. Digital products, services, and non-transactional sites are excluded. All stores are verified by our proprietary AI model to ensure accurate e-commerce classification.
Top 10 Platforms (Physical Delivery)
7,638 stores
283 stores
4 stores
3 stores
3 stores
3 stores
1 stores
1 stores
1 stores
1 stores
Visual Distribution
7,638 stores
283 stores
4 stores
3 stores
3 stores
3 stores
1 stores
1 stores
1 stores
1 stores
| Platform | Stores with Physical Delivery | Percentage |
|---|---|---|
| WooCommerce | 7638 | 96.20% |
| Custom | 283 | 3.56% |
| Shopify | 4 | 0.05% |
| Commerce7 | 3 | 0.04% |
| Shopify, WooCommerce | 3 | 0.04% |
| WooCommerce, Shopify | 3 | 0.04% |
| Welcart | 1 | 0.01% |
| Tray, WooCommerce | 1 | 0.01% |
| Ideasoft, WooCommerce | 1 | 0.01% |
| Magento, WooCommerce | 1 | 0.01% |
Show broader dataset (all e-commerce signals)
Websites with E-commerce Signals
WooCommerce holds 97.2% share of detected Perfmatters e-commerce signals (15,931) , with Custom at 1.7% and Shopify at 0.1% (June 2026) .
Base: 16,393 domains in this report's signal population, including domains without a detected platform. This is not a store count: it can include redirects and non-transactional sites. Displayed percentages need not sum to 100%.
Top 10 Platforms (All Signals)
15,931 websites
283 websites
13 websites
5 websites
4 websites
3 websites
1 websites
1 websites
1 websites
1 websites
Visual Distribution
15,931 websites
283 websites
13 websites
5 websites
4 websites
3 websites
1 websites
1 websites
1 websites
1 websites
| Platform | Websites with Signals | Percentage |
|---|---|---|
| WooCommerce | 15931 | 97.18% |
| Custom | 283 | 1.73% |
| Shopify | 13 | 0.08% |
| Commerce7 | 5 | 0.03% |
| Shopify, WooCommerce | 4 | 0.02% |
| WooCommerce, Shopify | 3 | 0.02% |
| Welcart | 1 | 0.01% |
| Tray, WooCommerce | 1 | 0.01% |
| Ideasoft, WooCommerce | 1 | 0.01% |
| Magento, WooCommerce | 1 | 0.01% |
Categories Distribution
Health & Beauty stores with 14.9% of all stores (1,182 stores) , followed by Sporting Goods & Outdoor Gear (13.7%) and Clothing & Accessories (9.2%) .
Base: 7,940 active verified stores, including stores without a detected category. Percentages use this full population, not only the displayed categories.
Top 10 Categories
1,182 stores
1,085 stores
727 stores
692 stores
581 stores
515 stores
442 stores
368 stores
355 stores
327 stores
Visual Distribution
1,182 stores
1,085 stores
727 stores
692 stores
581 stores
515 stores
442 stores
368 stores
355 stores
327 stores
| Category | Number of Stores | Percentage |
|---|---|---|
| Health & Beauty | 1182 | 14.89% |
| Sporting Goods & Outdoor Gear | 1085 | 13.66% |
| Clothing & Accessories | 727 | 9.16% |
| Food & Beverages | 692 | 8.72% |
| Home & Garden | 581 | 7.32% |
| Gifts & Special Occasions | 515 | 6.49% |
| Tools & Hardware | 442 | 5.57% |
| Electronics & Technology | 368 | 4.63% |
| Business & Industrial | 355 | 4.47% |
| Furniture & Home Decor | 327 | 4.12% |
Payment Providers Distribution
PayPal accounts for 26.1% of displayed detection occurrences (1,232 occurrences) , followed by Stripe Connect (13.9%) and MasterCard (13.8%) .
Base: 4,728 provider detection occurrences in the displayed ranking, from active stores. One store can contribute multiple occurrences. These percentages are not the share of unique stores or all detections.
Detected from checkout/payment scripts and provider tags; off-site/manual payments excluded where undetectable.
Top 10 Payment Providers
1,232 occurrences
656 occurrences
651 occurrences
582 occurrences
460 occurrences
362 occurrences
293 occurrences
231 occurrences
139 occurrences
122 occurrences
Visual Distribution
1,232 occurrences
656 occurrences
651 occurrences
582 occurrences
460 occurrences
362 occurrences
293 occurrences
231 occurrences
139 occurrences
122 occurrences
| Payment Provider | Detection Occurrences | Share of Displayed Occurrences |
|---|---|---|
| PayPal | 1232 | 26.06% |
| Stripe Connect | 656 | 13.87% |
| MasterCard | 651 | 13.77% |
| American Express | 582 | 12.31% |
| Apple Pay | 460 | 9.73% |
| Google Pay | 362 | 7.66% |
| Klarna | 293 | 6.20% |
| VISA | 231 | 4.89% |
| Amazon Pay | 139 | 2.94% |
| Bancontact | 122 | 2.58% |
Shipping Carriers Distribution
DHL accounts for 20.8% of displayed detection occurrences (545 occurrences) , followed by UPS (18.3%) and USPS (12.2%) .
Base: 2,620 carrier detection occurrences in the displayed ranking, from active stores. One store can contribute multiple occurrences. These percentages are not the share of unique stores or all detections.
Detected from checkout/shipping pages and shipment widgets; cross-border carriers included where visible.
Top 10 Shipping Carriers
545 occurrences
480 occurrences
320 occurrences
289 occurrences
268 occurrences
239 occurrences
164 occurrences
125 occurrences
107 occurrences
83 occurrences
Visual Distribution
545 occurrences
480 occurrences
320 occurrences
289 occurrences
268 occurrences
239 occurrences
164 occurrences
125 occurrences
107 occurrences
83 occurrences
| Shipping Carrier | Detection Occurrences | Share of Displayed Occurrences |
|---|---|---|
| DHL | 545 | 20.80% |
| UPS | 480 | 18.32% |
| USPS | 320 | 12.21% |
| FedEx | 289 | 11.03% |
| Почта России | 268 | 10.23% |
| DPD | 239 | 9.12% |
| GLS | 164 | 6.26% |
| Royal Mail | 125 | 4.77% |
| PostNL | 107 | 4.08% |
| Australia Post | 83 | 3.17% |
Store Launch Timeline
Over the past 12 months, 984 new stores were launched in Perfmatters , with the highest activity in 2026-05 (67 stores) , demonstrating ongoing growth in the e-commerce market.
Last 12 Months
67 stores launched
48 stores launched
35 stores launched
39 stores launched
150 stores launched
69 stores launched
90 stores launched
96 stores launched
117 stores launched
63 stores launched
70 stores launched
140 stores launched
Monthly Trend
6.8% of last 12 months
4.9% of last 12 months
3.6% of last 12 months
4.0% of last 12 months
15.2% of last 12 months
7.0% of last 12 months
9.1% of last 12 months
9.8% of last 12 months
11.9% of last 12 months
6.4% of last 12 months
7.1% of last 12 months
14.2% of last 12 months
| Month | Stores Launched | Percentage |
|---|---|---|
| 2026-05 | 67 | 6.81% |
| 2026-04 | 48 | 4.88% |
| 2026-03 | 35 | 3.56% |
| 2026-02 | 39 | 3.96% |
| 2026-01 | 150 | 15.24% |
| 2025-12 | 69 | 7.01% |
| 2025-11 | 90 | 9.15% |
| 2025-10 | 96 | 9.76% |
| 2025-09 | 117 | 11.89% |
| 2025-08 | 63 | 6.40% |
| 2025-07 | 70 | 7.11% |
| 2025-06 | 140 | 14.23% |
Active Stores by Launch Year
Currently, 7,927 active stores in Perfmatters are tracked in our database , with the most stores launched in 2026 (341 stores still active) . This shows the distribution of currently active stores by their original launch year.
Active Stores by Launch Year
341 active stores
1,083 active stores
913 active stores
1,021 active stores
482 active stores
576 active stores
481 active stores
373 active stores
347 active stores
337 active stores
211 active stores
155 active stores
178 active stores
219 active stores
122 active stores
Distribution by Launch Year
4.3% of tracked active stores
13.7% of tracked active stores
11.5% of tracked active stores
12.9% of tracked active stores
6.1% of tracked active stores
7.3% of tracked active stores
6.1% of tracked active stores
4.7% of tracked active stores
4.4% of tracked active stores
4.3% of tracked active stores
2.7% of tracked active stores
2.0% of tracked active stores
2.2% of tracked active stores
2.8% of tracked active stores
1.5% of tracked active stores
| Launch Year | Active Stores | Percentage |
|---|---|---|
| 2026 | 341 | 4.30% |
| 2025 | 1083 | 13.66% |
| 2024 | 913 | 11.52% |
| 2023 | 1021 | 12.88% |
| 2022 | 482 | 6.08% |
| 2021 | 576 | 7.27% |
| 2020 | 481 | 6.07% |
| 2019 | 373 | 4.71% |
| 2018 | 347 | 4.38% |
| 2017 | 337 | 4.25% |
| 2016 | 211 | 2.66% |
| 2015 | 155 | 1.96% |
| 2014 | 178 | 2.25% |
| 2013 | 219 | 2.76% |
| 2012 | 122 | 1.54% |
Geographic Distribution
United States stores with 14.0% (1,115 active verified stores) , followed by Lithuania (7.3%) and United Kingdom (6.1%) .
Base: 7,940 active verified stores, including stores with unknown country. Percentages use the full population, not only the displayed countries.
Top 10 Countries
1,115 active verified stores
580 active verified stores
483 active verified stores
432 active verified stores
397 active verified stores
391 active verified stores
343 active verified stores
335 active verified stores
267 active verified stores
224 active verified stores
Visual Distribution
1,115 active verified stores
580 active verified stores
483 active verified stores
432 active verified stores
397 active verified stores
391 active verified stores
343 active verified stores
335 active verified stores
267 active verified stores
224 active verified stores
| Country | AI-Verified Store Count | Market Share |
|---|---|---|
| United States | 1115 | 14.04% |
| Lithuania | 580 | 7.30% |
| United Kingdom | 483 | 6.08% |
| Russia | 432 | 5.44% |
| Iran | 397 | 5.00% |
| Netherlands | 391 | 4.92% |
| France | 343 | 4.32% |
| Spain | 335 | 4.22% |
| Germany | 267 | 3.36% |
| Australia | 224 | 2.82% |
Featured Stores
A selection of notable and recently launched stores in this segment.
Notable Stores
A sample of well-known stores in this segment tracked by ShopRank.
WooCommerce - Clothing & Accessories
WooCommerce - Jewelry & Watches
Custom
WooCommerce - Health & Beauty
WooCommerce - Sporting Goods & Outdoor Gear
New Stores
Recently launched stores detected by ShopRank in the last full month.
Custom - Clothing & Accessories
WooCommerce
WooCommerce
WooCommerce - Clothing & Accessories
WooCommerce - Food & Beverages
Data Coverage
Coverage among all domains with this detected signal, including non-active profiles; not just active stores.
| Field | Rows count | Coverage |
|---|---|---|
| Website | 16.4k | 100.00% |
| Emails | 8.3k | 50.64% |
| Phones | 6.8k | 41.74% |
| Ecommerce platform | 16.3k | 99.22% |
| Couriers | 2.9k | 17.74% |
| Payment Providers | 3.8k | 23.21% |
| Categories | 8.1k | 49.50% |
| Social Media | 12.5k | 76.31% |
Coverage reflects detectability from public website analysis. Payment providers and shipping carriers are identified from checkout pages and shipping widgets. Stores using off-site payment flows or custom shipping integrations may not be detected. Actual adoption rates are higher than shown.
Market Intelligence
On-demand market analysis
Self-service access to market data and insights
- Search and segment stores by any criteria
- API integration for automated workflows
- Periodic index updates
- Market sizing and segmentation
Strategic Intelligence
Custom research and competitive analysis
Tailored intelligence for strategic decisions
- Custom market reports and analysis
- Competitive landscape monitoring
- Direct support from the founder
- Flexible licensing and enterprise pricing
Market Intelligence
Understand the Perfmatters e-commerce landscape:
Analyze 7.9k verified e-commerce stores on Perfmatters - technology adoption, market share, competitive positioning.
- Track Competitive Shifts
-
Monitor platform migrations, technology adoption, and market share changes across Perfmatters e-commerce.
- Size Your Addressable Market
-
Segment stores by country, platform, category, PSP, carrier, technology, and merchant-size signals to quantify your market opportunity.
- Monitor Adoption Trends
-
Identify which payment providers, shipping carriers, and platforms are gaining or losing traction.
Data Access
- Interactive search and filtering via web app
- REST API for programmatic access and automation
- Index updates; historical datasets by agreement
Use Cases
- Competitive intelligence and market sizing
- Technology adoption and platform migration analysis
- Sales prospecting and account-based targeting
- Investment research and due diligence
Frequently Asked Questions
- What data is included in the Perfmatters e-commerce intelligence?
-
We track 7.9k verified Perfmatters e-commerce stores whose profiles can include: e-commerce platform, product counts, categories, payment providers, shipping carriers, technology stack, merchant-size signals, and available business contact fields.
- How is the data collected and how often is it updated?
-
We rebuild the searchable index typically every 2–4 weeks. Observation dates vary by source and field; a rebuild does not mean every website was observed again. This public report has its own publication date and may use an older snapshot than the live catalog. Coverage varies by field and market. A missing payment or carrier signal means we did not detect it, not that the merchant does not use it.
- How do I access the data?
-
Self-service plans give you instant access through our web app and REST API. You can search, filter, and segment stores interactively or integrate programmatically into your workflows. View plans →
- Can I filter by specific segments?
-
Yes. You can segment by country, platform, product category, payment provider, shipping carrier, technology stack, store age, cross-border signals, and merchant-size bands. Some advanced signals are plan-gated, and the same field contract is used by the web app, exports, and API.
- Do you offer enterprise or custom licensing?
-
Yes. For large-scale data needs, custom market reports, or dedicated support, contact us to discuss enterprise pricing.
Social Media Usage
Facebook accounts for 28.1% of displayed detection occurrences (5,088 occurrences) , followed by Instagram (26.5%) and YouTube (10.8%) .
Base: 18,121 social-platform detection occurrences in the displayed ranking, from active stores. One store can contribute multiple occurrences. These percentages are not the share of unique stores or all detections.
Links and embeds detected on public pages; private/hidden profiles not counted.
Top 10 Social Platforms
5,088 occurrences
4,807 occurrences
1,953 occurrences
1,217 occurrences
1,121 occurrences
1,107 occurrences
1,031 occurrences
950 occurrences
795 occurrences
52 occurrences
Visual Distribution
5,088 occurrences
4,807 occurrences
1,953 occurrences
1,217 occurrences
1,121 occurrences
1,107 occurrences
1,031 occurrences
950 occurrences
795 occurrences
52 occurrences