Packery Technology Adoption in E-commerce
Discover 40.1k verified e-commerce stores using Packery. Analyze technology adoption, market trends, integration patterns, and business insights.
Detected across 66.6k domains. 40.1k verified as active stores with physical delivery.
This is a public report preview. Use the catalog, exports or API for account lists. Fields depend on your plan; coverage varies by merchant.
40.1k verified active stores out of 66.6k detected · 60.2% verification rate
E-commerce Platforms Distribution
WooCommerce stores with 94.6% of stores with physical delivery (37,994 stores) , followed by Custom (2.1%) and Shopify (2.0%) .
Base: 40,142 active verified stores, including those without a detected platform. Rankings show leading platform combinations; displayed percentages need not sum to 100%. Digital products, services, and non-transactional sites are excluded. All stores are verified by our proprietary AI model to ensure accurate e-commerce classification.
Top 10 Platforms (Physical Delivery)
37,994 stores
847 stores
810 stores
210 stores
103 stores
42 stores
12 stores
11 stores
10 stores
9 stores
Visual Distribution
37,994 stores
847 stores
810 stores
210 stores
103 stores
42 stores
12 stores
11 stores
10 stores
9 stores
| Platform | Stores with Physical Delivery | Percentage |
|---|---|---|
| WooCommerce | 37994 | 94.65% |
| Custom | 847 | 2.11% |
| Shopify | 810 | 2.02% |
| ShopFactory | 210 | 0.52% |
| Magento | 103 | 0.26% |
| Zid | 42 | 0.10% |
| Zeyada E-commerce Platform, Zid | 12 | 0.03% |
| 1C-Bitrix | 11 | 0.03% |
| Ideasoft, WooCommerce | 10 | 0.02% |
| Zid, Zeyada E-commerce Platform | 9 | 0.02% |
Show broader dataset (all e-commerce signals)
Websites with E-commerce Signals
WooCommerce holds 95.0% share of detected Packery e-commerce signals (63,326) , with Custom at 1.3% and Shopify at 1.7% (June 2026) .
Base: 66,627 domains in this report's signal population, including domains without a detected platform. This is not a store count: it can include redirects and non-transactional sites. Displayed percentages need not sum to 100%.
Top 10 Platforms (All Signals)
63,326 websites
847 websites
1,109 websites
678 websites
128 websites
129 websites
30 websites
21 websites
10 websites
19 websites
Visual Distribution
63,326 websites
847 websites
1,109 websites
678 websites
128 websites
129 websites
30 websites
21 websites
10 websites
19 websites
| Platform | Websites with Signals | Percentage |
|---|---|---|
| WooCommerce | 63326 | 95.05% |
| Custom | 847 | 1.27% |
| Shopify | 1109 | 1.66% |
| ShopFactory | 678 | 1.02% |
| Magento | 128 | 0.19% |
| Zid | 129 | 0.19% |
| Zeyada E-commerce Platform, Zid | 30 | 0.05% |
| 1C-Bitrix | 21 | 0.03% |
| Ideasoft, WooCommerce | 10 | 0.02% |
| Zid, Zeyada E-commerce Platform | 19 | 0.03% |
Categories Distribution
Clothing & Accessories stores with 16.4% of all stores (6,581 stores) , followed by Health & Beauty (13.2%) and Food & Beverages (10.1%) .
Base: 40,142 active verified stores, including stores without a detected category. Percentages use this full population, not only the displayed categories.
Top 10 Categories
6,581 stores
5,299 stores
4,055 stores
2,896 stores
2,514 stores
2,022 stores
1,969 stores
1,931 stores
1,742 stores
1,621 stores
Visual Distribution
6,581 stores
5,299 stores
4,055 stores
2,896 stores
2,514 stores
2,022 stores
1,969 stores
1,931 stores
1,742 stores
1,621 stores
| Category | Number of Stores | Percentage |
|---|---|---|
| Clothing & Accessories | 6581 | 16.39% |
| Health & Beauty | 5299 | 13.20% |
| Food & Beverages | 4055 | 10.10% |
| Home & Garden | 2896 | 7.21% |
| Sporting Goods & Outdoor Gear | 2514 | 6.26% |
| Business & Industrial | 2022 | 5.04% |
| Electronics & Technology | 1969 | 4.91% |
| Arts & Entertainment | 1931 | 4.81% |
| Tools & Hardware | 1742 | 4.34% |
| Gifts & Special Occasions | 1621 | 4.04% |
Payment Providers Distribution
PayPal accounts for 27.2% of displayed detection occurrences (8,255 occurrences) , followed by MasterCard (25.4%) and Stripe Connect (16.9%) .
Base: 30,328 provider detection occurrences in the displayed ranking, from active stores. One store can contribute multiple occurrences. These percentages are not the share of unique stores or all detections.
Detected from checkout/payment scripts and provider tags; off-site/manual payments excluded where undetectable.
Top 10 Payment Providers
8,255 occurrences
7,703 occurrences
5,133 occurrences
2,995 occurrences
1,888 occurrences
1,205 occurrences
1,144 occurrences
845 occurrences
710 occurrences
450 occurrences
Visual Distribution
8,255 occurrences
7,703 occurrences
5,133 occurrences
2,995 occurrences
1,888 occurrences
1,205 occurrences
1,144 occurrences
845 occurrences
710 occurrences
450 occurrences
| Payment Provider | Detection Occurrences | Share of Displayed Occurrences |
|---|---|---|
| PayPal | 8255 | 27.22% |
| MasterCard | 7703 | 25.40% |
| Stripe Connect | 5133 | 16.92% |
| American Express | 2995 | 9.88% |
| Apple Pay | 1888 | 6.23% |
| Klarna | 1205 | 3.97% |
| Google Pay | 1144 | 3.77% |
| VISA | 845 | 2.79% |
| BitCoin | 710 | 2.34% |
| Bancontact | 450 | 1.48% |
Shipping Carriers Distribution
USPS accounts for 22.2% of displayed detection occurrences (2,642 occurrences) , followed by DHL (19.6%) and UPS (18.6%) .
Base: 11,906 carrier detection occurrences in the displayed ranking, from active stores. One store can contribute multiple occurrences. These percentages are not the share of unique stores or all detections.
Detected from checkout/shipping pages and shipment widgets; cross-border carriers included where visible.
Top 10 Shipping Carriers
2,642 occurrences
2,328 occurrences
2,215 occurrences
1,254 occurrences
804 occurrences
705 occurrences
587 occurrences
530 occurrences
426 occurrences
415 occurrences
Visual Distribution
2,642 occurrences
2,328 occurrences
2,215 occurrences
1,254 occurrences
804 occurrences
705 occurrences
587 occurrences
530 occurrences
426 occurrences
415 occurrences
| Shipping Carrier | Detection Occurrences | Share of Displayed Occurrences |
|---|---|---|
| USPS | 2642 | 22.19% |
| DHL | 2328 | 19.55% |
| UPS | 2215 | 18.60% |
| FedEx | 1254 | 10.53% |
| DPD | 804 | 6.75% |
| GLS | 705 | 5.92% |
| TNT | 587 | 4.93% |
| Giaohangnhanh | 530 | 4.45% |
| Royal Mail | 426 | 3.58% |
| 4PX | 415 | 3.49% |
Store Launch Timeline
Over the past 12 months, 8,695 new stores were launched in Packery , with the highest activity in 2026-05 (1,027 stores) , demonstrating ongoing growth in the e-commerce market.
Last 12 Months
1,027 stores launched
883 stores launched
965 stores launched
528 stores launched
720 stores launched
708 stores launched
913 stores launched
791 stores launched
689 stores launched
620 stores launched
606 stores launched
245 stores launched
Monthly Trend
11.8% of last 12 months
10.2% of last 12 months
11.1% of last 12 months
6.1% of last 12 months
8.3% of last 12 months
8.1% of last 12 months
10.5% of last 12 months
9.1% of last 12 months
7.9% of last 12 months
7.1% of last 12 months
7.0% of last 12 months
2.8% of last 12 months
| Month | Stores Launched | Percentage |
|---|---|---|
| 2026-05 | 1027 | 11.81% |
| 2026-04 | 883 | 10.16% |
| 2026-03 | 965 | 11.10% |
| 2026-02 | 528 | 6.07% |
| 2026-01 | 720 | 8.28% |
| 2025-12 | 708 | 8.14% |
| 2025-11 | 913 | 10.50% |
| 2025-10 | 791 | 9.10% |
| 2025-09 | 689 | 7.92% |
| 2025-08 | 620 | 7.13% |
| 2025-07 | 606 | 6.97% |
| 2025-06 | 245 | 2.82% |
Active Stores by Launch Year
Currently, 40,003 active stores in Packery are tracked in our database , with the most stores launched in 2026 (4,182 stores still active) . This shows the distribution of currently active stores by their original launch year.
Active Stores by Launch Year
4,182 active stores
6,488 active stores
3,208 active stores
2,456 active stores
2,195 active stores
2,645 active stores
3,004 active stores
2,171 active stores
2,295 active stores
1,976 active stores
996 active stores
840 active stores
885 active stores
1,176 active stores
697 active stores
Distribution by Launch Year
10.5% of tracked active stores
16.2% of tracked active stores
8.0% of tracked active stores
6.1% of tracked active stores
5.5% of tracked active stores
6.6% of tracked active stores
7.5% of tracked active stores
5.4% of tracked active stores
5.7% of tracked active stores
4.9% of tracked active stores
2.5% of tracked active stores
2.1% of tracked active stores
2.2% of tracked active stores
2.9% of tracked active stores
1.7% of tracked active stores
| Launch Year | Active Stores | Percentage |
|---|---|---|
| 2026 | 4182 | 10.45% |
| 2025 | 6488 | 16.22% |
| 2024 | 3208 | 8.02% |
| 2023 | 2456 | 6.14% |
| 2022 | 2195 | 5.49% |
| 2021 | 2645 | 6.61% |
| 2020 | 3004 | 7.51% |
| 2019 | 2171 | 5.43% |
| 2018 | 2295 | 5.74% |
| 2017 | 1976 | 4.94% |
| 2016 | 996 | 2.49% |
| 2015 | 840 | 2.10% |
| 2014 | 885 | 2.21% |
| 2013 | 1176 | 2.94% |
| 2012 | 697 | 1.74% |
Geographic Distribution
United States stores with 15.9% (6,380 active verified stores) , followed by Vietnam (12.8%) and United Kingdom (4.9%) .
Base: 40,142 active verified stores, including stores with unknown country. Percentages use the full population, not only the displayed countries.
Top 10 Countries
6,380 active verified stores
5,127 active verified stores
1,955 active verified stores
1,776 active verified stores
1,449 active verified stores
1,384 active verified stores
1,230 active verified stores
1,201 active verified stores
1,082 active verified stores
811 active verified stores
Visual Distribution
6,380 active verified stores
5,127 active verified stores
1,955 active verified stores
1,776 active verified stores
1,449 active verified stores
1,384 active verified stores
1,230 active verified stores
1,201 active verified stores
1,082 active verified stores
811 active verified stores
| Country | AI-Verified Store Count | Market Share |
|---|---|---|
| United States | 6380 | 15.89% |
| Vietnam | 5127 | 12.77% |
| United Kingdom | 1955 | 4.87% |
| Germany | 1776 | 4.42% |
| Netherlands | 1449 | 3.61% |
| Italy | 1384 | 3.45% |
| India | 1230 | 3.06% |
| Spain | 1201 | 2.99% |
| France | 1082 | 2.70% |
| Turkey | 811 | 2.02% |
Featured Stores
A selection of notable and recently launched stores in this segment.
Notable Stores
A sample of well-known stores in this segment tracked by ShopRank.
WooCommerce - Jewelry & Watches
Salesforce Commerce Cloud - Furniture & Home Decor
Custom
Custom - Food & Beverages
WooCommerce - Jewelry & Watches
New Stores
Recently launched stores detected by ShopRank in the last full month.
WooCommerce - Health & Beauty
WooCommerce - Food & Beverages
WooCommerce - Toys & Games
WooCommerce - Home & Garden
WooCommerce - Clothing & Accessories
Data Coverage
Coverage among all domains with this detected signal, including non-active profiles; not just active stores.
| Field | Rows count | Coverage |
|---|---|---|
| Website | 66.6k | 100.00% |
| Emails | 40.2k | 60.39% |
| Phones | 30.3k | 45.49% |
| Ecommerce platform | 66.5k | 99.83% |
| Couriers | 11.1k | 16.68% |
| Payment Providers | 17.1k | 25.73% |
| Categories | 39.6k | 59.36% |
| Social Media | 41.4k | 62.15% |
Coverage reflects detectability from public website analysis. Payment providers and shipping carriers are identified from checkout pages and shipping widgets. Stores using off-site payment flows or custom shipping integrations may not be detected. Actual adoption rates are higher than shown.
Market Intelligence
On-demand market analysis
Self-service access to market data and insights
- Search and segment stores by any criteria
- API integration for automated workflows
- Periodic index updates
- Market sizing and segmentation
Strategic Intelligence
Custom research and competitive analysis
Tailored intelligence for strategic decisions
- Custom market reports and analysis
- Competitive landscape monitoring
- Direct support from the founder
- Flexible licensing and enterprise pricing
Market Intelligence
Understand the Packery e-commerce landscape:
Analyze 40.1k verified e-commerce stores on Packery - technology adoption, market share, competitive positioning.
- Track Competitive Shifts
-
Monitor platform migrations, technology adoption, and market share changes across Packery e-commerce.
- Size Your Addressable Market
-
Segment stores by country, platform, category, PSP, carrier, technology, and merchant-size signals to quantify your market opportunity.
- Monitor Adoption Trends
-
Identify which payment providers, shipping carriers, and platforms are gaining or losing traction.
Data Access
- Interactive search and filtering via web app
- REST API for programmatic access and automation
- Index updates; historical datasets by agreement
Use Cases
- Competitive intelligence and market sizing
- Technology adoption and platform migration analysis
- Sales prospecting and account-based targeting
- Investment research and due diligence
Frequently Asked Questions
- What data is included in the Packery e-commerce intelligence?
-
We track 40.1k verified Packery e-commerce stores whose profiles can include: e-commerce platform, product counts, categories, payment providers, shipping carriers, technology stack, merchant-size signals, and available business contact fields.
- How is the data collected and how often is it updated?
-
We rebuild the searchable index typically every 2–4 weeks. Observation dates vary by source and field; a rebuild does not mean every website was observed again. This public report has its own publication date and may use an older snapshot than the live catalog. Coverage varies by field and market. A missing payment or carrier signal means we did not detect it, not that the merchant does not use it.
- How do I access the data?
-
Self-service plans give you instant access through our web app and REST API. You can search, filter, and segment stores interactively or integrate programmatically into your workflows. View plans →
- Can I filter by specific segments?
-
Yes. You can segment by country, platform, product category, payment provider, shipping carrier, technology stack, store age, cross-border signals, and merchant-size bands. Some advanced signals are plan-gated, and the same field contract is used by the web app, exports, and API.
- Do you offer enterprise or custom licensing?
-
Yes. For large-scale data needs, custom market reports, or dedicated support, contact us to discuss enterprise pricing.
Social Media Usage
Facebook accounts for 33.7% of displayed detection occurrences (20,858 occurrences) , followed by Instagram (27.4%) and YouTube (10.2%) .
Base: 61,829 social-platform detection occurrences in the displayed ranking, from active stores. One store can contribute multiple occurrences. These percentages are not the share of unique stores or all detections.
Links and embeds detected on public pages; private/hidden profiles not counted.
Top 10 Social Platforms
20,858 occurrences
16,955 occurrences
6,287 occurrences
4,763 occurrences
3,469 occurrences
3,148 occurrences
2,865 occurrences
1,984 occurrences
1,358 occurrences
142 occurrences
Visual Distribution
20,858 occurrences
16,955 occurrences
6,287 occurrences
4,763 occurrences
3,469 occurrences
3,148 occurrences
2,865 occurrences
1,984 occurrences
1,358 occurrences
142 occurrences