Open Web Analytics Technology Adoption in E-commerce
Discover 190 verified e-commerce stores using Open Web Analytics. Analyze technology adoption, market trends, integration patterns, and business insights.
Detected across 255 domains. 190 verified as active stores with physical delivery.
This is a public report preview. Use the catalog, exports or API for account lists. Fields depend on your plan; coverage varies by merchant.
190 verified active stores out of 255 detected · 74.5% verification rate
E-commerce Platforms Distribution
Custom stores with 63.2% of stores with physical delivery (120 stores) , followed by OpenCart (16.3%) and WooCommerce (11.1%) .
Base: 190 active verified stores, including those without a detected platform. Rankings show leading platform combinations; displayed percentages need not sum to 100%. Digital products, services, and non-transactional sites are excluded. All stores are verified by our proprietary AI model to ensure accurate e-commerce classification.
Top 10 Platforms (Physical Delivery)
120 stores
31 stores
21 stores
6 stores
3 stores
2 stores
2 stores
2 stores
1 stores
1 stores
Visual Distribution
120 stores
31 stores
21 stores
6 stores
3 stores
2 stores
2 stores
2 stores
1 stores
1 stores
| Platform | Stores with Physical Delivery | Percentage |
|---|---|---|
| Custom | 120 | 63.16% |
| OpenCart | 31 | 16.32% |
| WooCommerce | 21 | 11.05% |
| PrestaShop | 6 | 3.16% |
| VirtueMart | 3 | 1.58% |
| Zen Cart | 2 | 1.05% |
| Smoolis | 2 | 1.05% |
| Cafe24 | 2 | 1.05% |
| OpenCart, Smoolis | 1 | 0.53% |
| Firstmall | 1 | 0.53% |
Show broader dataset (all e-commerce signals)
Websites with E-commerce Signals
Custom holds 47.1% share of detected Open Web Analytics e-commerce signals (120) , with OpenCart at 14.1% and WooCommerce at 22.7% (June 2026) .
Base: 255 domains in this report's signal population, including domains without a detected platform. This is not a store count: it can include redirects and non-transactional sites. Displayed percentages need not sum to 100%.
Top 10 Platforms (All Signals)
120 websites
36 websites
58 websites
6 websites
3 websites
2 websites
2 websites
3 websites
1 websites
1 websites
Visual Distribution
120 websites
36 websites
58 websites
6 websites
3 websites
2 websites
2 websites
3 websites
1 websites
1 websites
| Platform | Websites with Signals | Percentage |
|---|---|---|
| Custom | 120 | 47.06% |
| OpenCart | 36 | 14.12% |
| WooCommerce | 58 | 22.75% |
| PrestaShop | 6 | 2.35% |
| VirtueMart | 3 | 1.18% |
| Zen Cart | 2 | 0.78% |
| Smoolis | 2 | 0.78% |
| Cafe24 | 3 | 1.18% |
| OpenCart, Smoolis | 1 | 0.39% |
| Firstmall | 1 | 0.39% |
Categories Distribution
Gifts & Special Occasions stores with 16.8% of all stores (32 stores) , followed by Health & Beauty (16.8%) and Toys & Games (13.7%) .
Base: 190 active verified stores, including stores without a detected category. Percentages use this full population, not only the displayed categories.
Top 10 Categories
32 stores
32 stores
26 stores
17 stores
13 stores
11 stores
10 stores
9 stores
9 stores
5 stores
Visual Distribution
32 stores
32 stores
26 stores
17 stores
13 stores
11 stores
10 stores
9 stores
9 stores
5 stores
| Category | Number of Stores | Percentage |
|---|---|---|
| Gifts & Special Occasions | 32 | 16.84% |
| Health & Beauty | 32 | 16.84% |
| Toys & Games | 26 | 13.68% |
| Sporting Goods & Outdoor Gear | 17 | 8.95% |
| Business & Industrial | 13 | 6.84% |
| Clothing & Accessories | 11 | 5.79% |
| Food & Beverages | 10 | 5.26% |
| Home & Garden | 9 | 4.74% |
| Electronics & Technology | 9 | 4.74% |
| Vehicles & Parts | 5 | 2.63% |
Payment Providers Distribution
PayPal accounts for 29.5% of displayed detection occurrences (33 occurrences) , followed by Stripe Connect (17.0%) and AliPay (9.8%) .
Base: 112 provider detection occurrences in the displayed ranking, from active stores. One store can contribute multiple occurrences. These percentages are not the share of unique stores or all detections.
Detected from checkout/payment scripts and provider tags; off-site/manual payments excluded where undetectable.
Top 10 Payment Providers
33 occurrences
19 occurrences
11 occurrences
11 occurrences
11 occurrences
9 occurrences
6 occurrences
4 occurrences
4 occurrences
4 occurrences
Visual Distribution
33 occurrences
19 occurrences
11 occurrences
11 occurrences
11 occurrences
9 occurrences
6 occurrences
4 occurrences
4 occurrences
4 occurrences
| Payment Provider | Detection Occurrences | Share of Displayed Occurrences |
|---|---|---|
| PayPal | 33 | 29.46% |
| Stripe Connect | 19 | 16.96% |
| AliPay | 11 | 9.82% |
| Mercado Pago | 11 | 9.82% |
| Boleto | 11 | 9.82% |
| MasterCard | 9 | 8.04% |
| Apple Pay | 6 | 5.36% |
| Klarna | 4 | 3.57% |
| Braintree | 4 | 3.57% |
| BitCoin | 4 | 3.57% |
Shipping Carriers Distribution
USPS accounts for 36.1% of displayed detection occurrences (26 occurrences) , followed by TCS (20.8%) and DHL (9.7%) .
Base: 72 carrier detection occurrences in the displayed ranking, from active stores. One store can contribute multiple occurrences. These percentages are not the share of unique stores or all detections.
Detected from checkout/shipping pages and shipment widgets; cross-border carriers included where visible.
Top 10 Shipping Carriers
26 occurrences
15 occurrences
7 occurrences
6 occurrences
6 occurrences
3 occurrences
3 occurrences
2 occurrences
2 occurrences
2 occurrences
Visual Distribution
26 occurrences
15 occurrences
7 occurrences
6 occurrences
6 occurrences
3 occurrences
3 occurrences
2 occurrences
2 occurrences
2 occurrences
| Shipping Carrier | Detection Occurrences | Share of Displayed Occurrences |
|---|---|---|
| USPS | 26 | 36.11% |
| TCS | 15 | 20.83% |
| DHL | 7 | 9.72% |
| DPD | 6 | 8.33% |
| FedEx | 6 | 8.33% |
| UPS | 3 | 4.17% |
| GLS | 3 | 4.17% |
| JNE | 2 | 2.78% |
| Corriere Espresso | 2 | 2.78% |
| Canada Post | 2 | 2.78% |
Store Launch Timeline
Over the past 12 months, 37 new stores were launched in Open Web Analytics , with the highest activity in 2026-04 (16 stores) , demonstrating ongoing growth in the e-commerce market.
Last 12 Months
16 stores launched
6 stores launched
5 stores launched
3 stores launched
4 stores launched
3 stores launched
Monthly Trend
43.2% of last 12 months
16.2% of last 12 months
13.5% of last 12 months
8.1% of last 12 months
10.8% of last 12 months
8.1% of last 12 months
| Month | Stores Launched | Percentage |
|---|---|---|
| 2026-04 | 16 | 43.24% |
| 2025-12 | 6 | 16.22% |
| 2025-11 | 5 | 13.51% |
| 2025-09 | 3 | 8.11% |
| 2025-08 | 4 | 10.81% |
| 2025-07 | 3 | 8.11% |
Active Stores by Launch Year
Currently, 188 active stores in Open Web Analytics are tracked in our database , with the most stores launched in 2026 (16 stores still active) . This shows the distribution of currently active stores by their original launch year.
Active Stores by Launch Year
16 active stores
24 active stores
3 active stores
7 active stores
4 active stores
18 active stores
16 active stores
15 active stores
12 active stores
9 active stores
4 active stores
5 active stores
5 active stores
4 active stores
7 active stores
Distribution by Launch Year
8.5% of tracked active stores
12.8% of tracked active stores
1.6% of tracked active stores
3.7% of tracked active stores
2.1% of tracked active stores
9.6% of tracked active stores
8.5% of tracked active stores
8.0% of tracked active stores
6.4% of tracked active stores
4.8% of tracked active stores
2.1% of tracked active stores
2.7% of tracked active stores
2.7% of tracked active stores
2.1% of tracked active stores
3.7% of tracked active stores
| Launch Year | Active Stores | Percentage |
|---|---|---|
| 2026 | 16 | 8.51% |
| 2025 | 24 | 12.77% |
| 2024 | 3 | 1.60% |
| 2023 | 7 | 3.72% |
| 2022 | 4 | 2.13% |
| 2021 | 18 | 9.57% |
| 2020 | 16 | 8.51% |
| 2019 | 15 | 7.98% |
| 2018 | 12 | 6.38% |
| 2017 | 9 | 4.79% |
| 2016 | 4 | 2.13% |
| 2015 | 5 | 2.66% |
| 2014 | 5 | 2.66% |
| 2013 | 4 | 2.13% |
| 2012 | 7 | 3.72% |
Geographic Distribution
United States stores with 29.5% (56 active verified stores) , followed by Turkey (16.8%) and Indonesia (7.4%) .
Base: 190 active verified stores, including stores with unknown country. Percentages use the full population, not only the displayed countries.
Top 10 Countries
56 active verified stores
32 active verified stores
14 active verified stores
10 active verified stores
10 active verified stores
7 active verified stores
5 active verified stores
5 active verified stores
4 active verified stores
3 active verified stores
Visual Distribution
56 active verified stores
32 active verified stores
14 active verified stores
10 active verified stores
10 active verified stores
7 active verified stores
5 active verified stores
5 active verified stores
4 active verified stores
3 active verified stores
| Country | AI-Verified Store Count | Market Share |
|---|---|---|
| United States | 56 | 29.47% |
| Turkey | 32 | 16.84% |
| Indonesia | 14 | 7.37% |
| Slovakia | 10 | 5.26% |
| Germany | 10 | 5.26% |
| Italy | 7 | 3.68% |
| United Kingdom | 5 | 2.63% |
| South Korea | 5 | 2.63% |
| Philippines | 4 | 2.11% |
| Czechia | 3 | 1.58% |
Featured Stores
A selection of notable and recently launched stores in this segment.
Notable Stores
A sample of well-known stores in this segment tracked by ShopRank.
WooCommerce - Toys & Games
Custom - Health & Beauty
Custom
OpenCart
Custom
Data Coverage
Coverage among all domains with this detected signal, including non-active profiles; not just active stores.
| Field | Rows count | Coverage |
|---|---|---|
| Website | 255 | 100.00% |
| Emails | 126 | 49.41% |
| Phones | 113 | 44.31% |
| Ecommerce platform | 253 | 99.22% |
| Couriers | 58 | 22.75% |
| Payment Providers | 64 | 25.10% |
| Categories | 185 | 72.55% |
| Social Media | 182 | 71.37% |
Coverage reflects detectability from public website analysis. Payment providers and shipping carriers are identified from checkout pages and shipping widgets. Stores using off-site payment flows or custom shipping integrations may not be detected. Actual adoption rates are higher than shown.
Market Intelligence
On-demand market analysis
Self-service access to market data and insights
- Search and segment stores by any criteria
- API integration for automated workflows
- Periodic index updates
- Market sizing and segmentation
Strategic Intelligence
Custom research and competitive analysis
Tailored intelligence for strategic decisions
- Custom market reports and analysis
- Competitive landscape monitoring
- Direct support from the founder
- Flexible licensing and enterprise pricing
Market Intelligence
Understand the Open Web Analytics e-commerce landscape:
Analyze 190 verified e-commerce stores on Open Web Analytics - technology adoption, market share, competitive positioning.
- Track Competitive Shifts
-
Monitor platform migrations, technology adoption, and market share changes across Open Web Analytics e-commerce.
- Size Your Addressable Market
-
Segment stores by country, platform, category, PSP, carrier, technology, and merchant-size signals to quantify your market opportunity.
- Monitor Adoption Trends
-
Identify which payment providers, shipping carriers, and platforms are gaining or losing traction.
Data Access
- Interactive search and filtering via web app
- REST API for programmatic access and automation
- Index updates; historical datasets by agreement
Use Cases
- Competitive intelligence and market sizing
- Technology adoption and platform migration analysis
- Sales prospecting and account-based targeting
- Investment research and due diligence
Frequently Asked Questions
- What data is included in the Open Web Analytics e-commerce intelligence?
-
We track 190 verified Open Web Analytics e-commerce stores whose profiles can include: e-commerce platform, product counts, categories, payment providers, shipping carriers, technology stack, merchant-size signals, and available business contact fields.
- How is the data collected and how often is it updated?
-
We rebuild the searchable index typically every 2–4 weeks. Observation dates vary by source and field; a rebuild does not mean every website was observed again. This public report has its own publication date and may use an older snapshot than the live catalog. Coverage varies by field and market. A missing payment or carrier signal means we did not detect it, not that the merchant does not use it.
- How do I access the data?
-
Self-service plans give you instant access through our web app and REST API. You can search, filter, and segment stores interactively or integrate programmatically into your workflows. View plans →
- Can I filter by specific segments?
-
Yes. You can segment by country, platform, product category, payment provider, shipping carrier, technology stack, store age, cross-border signals, and merchant-size bands. Some advanced signals are plan-gated, and the same field contract is used by the web app, exports, and API.
- Do you offer enterprise or custom licensing?
-
Yes. For large-scale data needs, custom market reports, or dedicated support, contact us to discuss enterprise pricing.
Social Media Usage
Facebook accounts for 30.6% of displayed detection occurrences (135 occurrences) , followed by Instagram (22.7%) and Twitter (16.6%) .
Base: 441 social-platform detection occurrences in the displayed ranking, from active stores. One store can contribute multiple occurrences. These percentages are not the share of unique stores or all detections.
Links and embeds detected on public pages; private/hidden profiles not counted.
Top 10 Social Platforms
135 occurrences
100 occurrences
73 occurrences
45 occurrences
31 occurrences
27 occurrences
17 occurrences
7 occurrences
6 occurrences
Visual Distribution
135 occurrences
100 occurrences
73 occurrences
45 occurrences
31 occurrences
27 occurrences
17 occurrences
7 occurrences
6 occurrences