MyWebsite Technology Adoption in E-commerce

Discover 360.0 e-commerce stores using MyWebsite. Analyze technology adoption, market trends, integration patterns, and business insights.

· · Next full refresh: February 2026

E-commerce Platforms Distribution

Custom leads with 96.9% of stores with physical delivery (349 stores) , followed by Ecwid (3.1%) and SAP Commerce Cloud (0.0%) .

Note: This distribution covers only stores selling physical products with active shopping carts and physical product shipping. Digital products, services, and non-transactional sites are excluded. All stores are verified by our proprietary AI model to ensure accurate e-commerce classification.

Top 10 Platforms (Physical Delivery)

Custom 96.9%

349 stores

Ecwid 3.1%

11 stores

0 stores

0 stores

0 stores

Visual Distribution

Distribution of top 10 platforms by stores with physical delivery (January 2026)
E-commerce platforms distribution for stores with physical delivery in MyWebsite
Platform Stores with Physical Delivery Percentage
Custom 349 96.94%
Ecwid 11 3.06%
SAP Commerce Cloud 0 0.00%
HCL Commerce 0 0.00%
Gumroad 0 0.00%

All Stores Distribution

Custom holds 94.1% share of all MyWebsite e-commerce stores (349) , with Ecwid at 4.9% and SAP Commerce Cloud at 0.3% (January 2026) .

Note: This broader distribution includes all stores with e-commerce indicators such as platform detection, shopping cart presence, or payment integration. This liberal approach may include some false positives (e.g., WooCommerce installations used for non-commercial purposes) but provides comprehensive market coverage for lead generation and competitive analysis.

Top 10 Platforms (All Stores)

Custom 94.1%

349 stores

Ecwid 4.9%

18 stores

1 stores

2 stores

1 stores

Visual Distribution

Distribution of top 10 platforms by all stores (January 2026)
E-commerce platforms distribution for all stores in MyWebsite
Platform Total Stores Percentage
Custom 349 94.07%
Ecwid 18 4.85%
SAP Commerce Cloud 1 0.27%
HCL Commerce 2 0.54%
Gumroad 1 0.27%

Categories Distribution

Clothing & Accessories leads with 15.2% of all stores (25 stores) , followed by Jewelry & Watches (13.3%) and Food & Beverages (12.1%) .

Top 10 Categories

Clothing & Accessories 15.2%

25 stores

Jewelry & Watches 13.3%

22 stores

Food & Beverages 12.1%

20 stores

Home & Garden 7.9%

13 stores

Sporting Goods & Outdoor Gear 7.3%

12 stores

Health & Beauty 7.3%

12 stores

Furniture & Home Decor 7.3%

12 stores

Vehicles & Parts 6.7%

11 stores

Gifts & Special Occasions 4.2%

7 stores

Pets & Pet Supplies 3.6%

6 stores

Visual Distribution

Distribution of top 10 MyWebsite store categories (January 2026)
Distribution of categories in MyWebsite e-commerce stores
Category Number of Stores Percentage
Clothing & Accessories 25 15.15%
Jewelry & Watches 22 13.33%
Food & Beverages 20 12.12%
Home & Garden 13 7.88%
Sporting Goods & Outdoor Gear 12 7.27%
Health & Beauty 12 7.27%
Furniture & Home Decor 12 7.27%
Vehicles & Parts 11 6.67%
Gifts & Special Occasions 7 4.24%
Pets & Pet Supplies 6 3.64%
Business & Industrial 6 3.64%
Electronics & Technology 6 3.64%
Arts & Entertainment 5 3.03%
Tools & Hardware 5 3.03%
Collectibles & Hobbies 3 1.82%

Payment Providers Distribution

PayPal leads with 45.8% among AI-verified physical stores (99 stores) , followed by MasterCard (15.3%) and Klarna (11.6%) .

Base: 238 AI-verified physical stores with detectable payment providers (52.2% coverage of all stores). Percentages show share of detected provider instances (stores may use multiple providers).

Detected from checkout/payment scripts and provider tags; off-site/manual payments excluded where undetectable.

Top 10 Payment Providers

PayPal 45.8%

99 stores

33 stores

Klarna 11.6%

25 stores

23 stores

8 stores

Bolt 2.3%

5 stores

SEPA 1.9%

4 stores

3 stores

3 stores

3 stores

Visual Distribution

Distribution of top 10 MyWebsite payment providers (January 2026)
Distribution of payment providers in MyWebsite e-commerce stores
Payment Provider Store Count Market Share
PayPal 99 45.83%
MasterCard 33 15.28%
Klarna 25 11.57%
American Express 23 10.65%
Stripe Connect 8 3.70%
Bolt 5 2.31%
SEPA 4 1.85%
Giropay 3 1.39%
Google Pay 3 1.39%
Paddle 3 1.39%
VISA 3 1.39%
JCB 2 0.93%
Apple Pay 2 0.93%
Skrill 2 0.93%
SagePay 1 0.46%

Shipping Carriers Distribution

DHL leads with 36.4% among AI-verified physical stores (75 stores) , followed by UPS (13.1%) and Hermes (12.6%) .

Base: 217 AI-verified physical stores with detectable shipping carriers (47.6% coverage of all stores). Percentages show share of detected carrier instances (stores may use multiple carriers).

Detected from checkout/shipping pages and shipment widgets; cross-border carriers included where visible.

Top 10 Shipping Carriers

DHL 36.4%

75 stores

UPS 13.1%

27 stores

Hermes 12.6%

26 stores

13 stores

USPS 6.3%

13 stores

DPD 5.8%

12 stores

GLS 5.8%

12 stores

FedEx 3.9%

8 stores

7 stores

3 stores

Visual Distribution

Distribution of top 10 MyWebsite shipping carriers (January 2026)
Distribution of shipping carriers in MyWebsite e-commerce stores
Shipping Carrier Store Count Market Share
DHL 75 36.41%
UPS 27 13.11%
Hermes 26 12.62%
Deutsche Post 13 6.31%
USPS 13 6.31%
DPD 12 5.83%
GLS 12 5.83%
FedEx 8 3.88%
Royal Mail 7 3.40%
Speedy 3 1.46%
MRW 2 0.97%
Schenker 2 0.97%
La Poste 2 0.97%
Osterreichische Post 2 0.97%
Correos 2 0.97%

Store Launch Timeline

Over the past 12 months, 2 new stores were launched in MyWebsite , with the highest activity in 2025-08 (1 stores) , demonstrating ongoing growth in the e-commerce market.

Last 12 Months

2025-08 50.0%

1 stores launched

2025-03 50.0%

1 stores launched

Monthly Trend

Monthly store launches in MyWebsite (January 2026)
Monthly store launches in MyWebsite over the past 12 months
Month Stores Launched Percentage
2025-08 1 50.00%
2025-03 1 50.00%

Active Stores by Launch Year

Currently, 352 active stores in MyWebsite are tracked in our database , with the most stores launched in 2025 (2 stores still active) . This shows the distribution of currently active stores by their original launch year.

Active Stores by Launch Year

2025 0.6%

2 active stores

2024 0.6%

2 active stores

2021 0.3%

1 active stores

2020 2.0%

7 active stores

2019 1.4%

5 active stores

2018 4.8%

17 active stores

2017 16.2%

57 active stores

2016 8.0%

28 active stores

2015 5.4%

19 active stores

2014 8.0%

28 active stores

2013 13.9%

49 active stores

2012 10.2%

36 active stores

2011 6.0%

21 active stores

2010 4.8%

17 active stores

2009 1.7%

6 active stores

Distribution by Launch Year

Active stores in MyWebsite by original launch year (January 2026)
Active stores in MyWebsite by launch year
Launch Year Active Stores Percentage
2025 2 0.57%
2024 2 0.57%
2021 1 0.28%
2020 7 1.99%
2019 5 1.42%
2018 17 4.83%
2017 57 16.19%
2016 28 7.95%
2015 19 5.40%
2014 28 7.95%
2013 49 13.92%
2012 36 10.23%
2011 21 5.97%
2010 17 4.83%
2009 6 1.70%
2008 10 2.84%
2007 10 2.84%
2006 2 0.57%
2005 2 0.57%
2004 9 2.56%
2003 6 1.70%
2002 5 1.42%
2001 3 0.85%
2000 6 1.70%
1999 3 0.85%
1998 1 0.28%

Social Media Usage

Facebook leads with 55.6% among stores with at least one detectable social profile (90 stores) , followed by Instagram (14.8%) and Twitter (14.2%) .

Base: 149 stores with any detectable social profile (32.7% of all stores). Percentages show share of detected platform instances (stores may use multiple platforms).

Links and embeds detected on public pages; private/hidden profiles not counted.

Top 10 Social Platforms

Facebook 55.6%

90 stores

Instagram 14.8%

24 stores

Twitter 14.2%

23 stores

YouTube 6.8%

11 stores

Pinterest 4.9%

8 stores

TikTok 1.9%

3 stores

LinkedIn 1.2%

2 stores

WhatsApp 0.6%

1 stores

Visual Distribution

Distribution of social media platforms in MyWebsite (January 2026)
Distribution of social media platforms in MyWebsite e-commerce stores
Social Platform Store Count Market Share
Facebook 90 55.56%
Instagram 24 14.81%
Twitter 23 14.20%
YouTube 11 6.79%
Pinterest 8 4.94%
TikTok 3 1.85%
LinkedIn 2 1.23%
WhatsApp 1 0.62%

Geographic Distribution

Germany leads with 56.5% (196 AI-verified stores) , followed by United States (14.1%) and United Kingdom (12.1%) .

Base: 347 AI-verified stores across 20 countries. Percentages show share among AI-verified stores.

Top 10 Countries

Germany 56.5%

196 AI-verified stores

49 AI-verified stores

42 AI-verified stores

20 AI-verified stores

Italy 2.9%

10 AI-verified stores

Spain 1.7%

6 AI-verified stores

5 AI-verified stores

4 AI-verified stores

3 AI-verified stores

2 AI-verified stores

Visual Distribution

Geographic distribution of stores using MyWebsite (January 2026)
Geographic distribution of stores using MyWebsite
Country AI-Verified Store Count Market Share
Germany 196 56.48%
United States 49 14.12%
United Kingdom 42 12.10%
France 20 5.76%
Italy 10 2.88%
Spain 6 1.73%
Austria 5 1.44%
Canada 4 1.15%
South Africa 3 0.86%
Ireland 2 0.58%
Japan 2 0.58%
Brazil 2 0.58%
Mexico 1 0.29%
Iran 1 0.29%
Tanzania 1 0.29%
Venezuela 1 0.29%
Colombia 1 0.29%
Croatia 1 0.29%
Nigeria 0 0.00%
Cocos (Keeling) Islands 0 0.00%

Dataset Coverage

Field Rows count Coverage
Website 456.0 100.00%
Emails 404.0 88.60%
Phones 291.0 63.82%
Ecommerce platform 371.0 81.36%
Couriers 217.0 47.59%
Payment Providers 238.0 52.19%
Categories 215.0 47.15%
Social Media 149.0 32.68%

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Frequently Asked Questions

What data is included in the MyWebsite E-commerce Database?

Our database covers over 360.0 MyWebsite physical stores, including website URLs, verified contacts (emails, phones), e-commerce platforms, product counts, categories, estimated monthly traffic, and more.

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We update our database quarterly, using web crawling, AI analysis, and manual verification. This ensures you always receive the most accurate, relevant, and actionable data.

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