MyWebsite Technology Adoption in E-commerce

Discover 1.6k e-commerce stores using MyWebsite. Analyze technology adoption, market trends, integration patterns, and business insights.

· · Next full refresh: January 2026

E-commerce Platforms Distribution

Custom leads with 99.6% of stores with physical delivery (1,603 stores) , followed by Ecwid (0.4%) and SAP Commerce Cloud (0.0%) .

Note: This distribution covers only stores selling physical products with active shopping carts and physical product shipping. Digital products, services, and non-transactional sites are excluded. All stores are verified by our proprietary AI model to ensure accurate e-commerce classification.

Top 10 Platforms (Physical Delivery)

Custom 99.6%

1,603 stores

Ecwid 0.4%

7 stores

0 stores

0 stores

0 stores

Visual Distribution

Distribution of top 10 platforms by stores with physical delivery (December 2025)
E-commerce platforms distribution for stores with physical delivery in MyWebsite
Platform Stores with Physical Delivery Percentage
Custom 1603 99.57%
Ecwid 7 0.43%
SAP Commerce Cloud 0 0.00%
HCL Commerce 0 0.00%
Gumroad 0 0.00%

All Stores Distribution

Custom holds 98.6% share of all MyWebsite e-commerce stores (1,603) , with Ecwid at 1.1% and SAP Commerce Cloud at 0.1% (December 2025) .

Note: This broader distribution includes all stores with e-commerce indicators such as platform detection, shopping cart presence, or payment integration. This liberal approach may include some false positives (e.g., WooCommerce installations used for non-commercial purposes) but provides comprehensive market coverage for lead generation and competitive analysis.

Top 10 Platforms (All Stores)

Custom 98.6%

1,603 stores

Ecwid 1.1%

18 stores

1 stores

2 stores

1 stores

Visual Distribution

Distribution of top 10 platforms by all stores (December 2025)
E-commerce platforms distribution for all stores in MyWebsite
Platform Total Stores Percentage
Custom 1603 98.65%
Ecwid 18 1.11%
SAP Commerce Cloud 1 0.06%
HCL Commerce 2 0.12%
Gumroad 1 0.06%

Categories Distribution

Food & Beverages leads with 12.1% of all stores (144 stores) , followed by Vehicles & Parts (9.7%) and Home & Garden (9.6%) .

Top 10 Categories

Food & Beverages 12.1%

144 stores

Vehicles & Parts 9.7%

116 stores

Home & Garden 9.6%

115 stores

Business & Industrial 8.5%

102 stores

Health & Beauty 7.8%

93 stores

Arts & Entertainment 7.5%

90 stores

Furniture & Home Decor 7.1%

85 stores

Sporting Goods & Outdoor Gear 6.2%

74 stores

Clothing & Accessories 5.4%

64 stores

Pets & Pet Supplies 5.3%

63 stores

Visual Distribution

Distribution of top 10 MyWebsite store categories (December 2025)
Distribution of categories in MyWebsite e-commerce stores
Category Number of Stores Percentage
Food & Beverages 144 12.06%
Vehicles & Parts 116 9.72%
Home & Garden 115 9.63%
Business & Industrial 102 8.54%
Health & Beauty 93 7.79%
Arts & Entertainment 90 7.54%
Furniture & Home Decor 85 7.12%
Sporting Goods & Outdoor Gear 74 6.20%
Clothing & Accessories 64 5.36%
Pets & Pet Supplies 63 5.28%
Electronics & Technology 62 5.19%
Gifts & Special Occasions 55 4.61%
Books & Media 52 4.36%
Jewelry & Watches 43 3.60%
Tools & Hardware 36 3.02%

Payment Providers Distribution

PayPal leads with 30.3% among AI-verified physical stores (89 stores) , followed by MasterCard (25.5%) and American Express (17.7%) .

Base: 316 AI-verified physical stores with detectable payment providers (18.3% coverage of all stores). Percentages show share of detected provider instances (stores may use multiple providers).

Detected from checkout/payment scripts and provider tags; off-site/manual payments excluded where undetectable.

Top 10 Payment Providers

PayPal 30.3%

89 stores

75 stores

52 stores

16 stores

Bolt 5.4%

16 stores

9 stores

VISA 3.1%

9 stores

9 stores

JCB 1.7%

5 stores

SEPA 1.4%

4 stores

Visual Distribution

Distribution of top 10 MyWebsite payment providers (December 2025)
Distribution of payment providers in MyWebsite e-commerce stores
Payment Provider Store Count Market Share
PayPal 89 30.27%
MasterCard 75 25.51%
American Express 52 17.69%
Klarna 16 5.44%
Bolt 16 5.44%
Paddle 9 3.06%
VISA 9 3.06%
Stripe Connect 9 3.06%
JCB 5 1.70%
SEPA 4 1.36%
Google Pay 3 1.02%
Apple Pay 3 1.02%
Swish 2 0.68%
Sogenactif 1 0.34%
Paytm 1 0.34%

Shipping Carriers Distribution

UPS leads with 19.1% among AI-verified physical stores (35 stores) , followed by DHL (16.9%) and Royal Mail (13.1%) .

Base: 247 AI-verified physical stores with detectable shipping carriers (14.3% coverage of all stores). Percentages show share of detected carrier instances (stores may use multiple carriers).

Detected from checkout/shipping pages and shipment widgets; cross-border carriers included where visible.

Top 10 Shipping Carriers

UPS 19.1%

35 stores

DHL 16.9%

31 stores

24 stores

USPS 11.5%

21 stores

14 stores

DPD 4.9%

9 stores

FedEx 3.8%

7 stores

GLS 3.8%

7 stores

TNT 3.8%

7 stores

6 stores

Visual Distribution

Distribution of top 10 MyWebsite shipping carriers (December 2025)
Distribution of shipping carriers in MyWebsite e-commerce stores
Shipping Carrier Store Count Market Share
UPS 35 19.13%
DHL 31 16.94%
Royal Mail 24 13.11%
USPS 21 11.48%
Hermes 14 7.65%
DPD 9 4.92%
FedEx 7 3.83%
GLS 7 3.83%
TNT 7 3.83%
La Poste 6 3.28%
Speedy 5 2.73%
Blue Star 5 2.73%
MRW 4 2.19%
Colissimo 4 2.19%
Correos 4 2.19%

Store Launch Timeline

Over the past 12 months, 8 new stores were launched in MyWebsite , with the highest activity in 2025-11 (1 stores) , demonstrating ongoing growth in the e-commerce market.

Last 12 Months

2025-11 12.5%

1 stores launched

2025-10 25.0%

2 stores launched

2025-08 12.5%

1 stores launched

2025-07 12.5%

1 stores launched

2025-06 12.5%

1 stores launched

2025-03 25.0%

2 stores launched

Monthly Trend

Monthly store launches in MyWebsite (December 2025)
Monthly store launches in MyWebsite over the past 12 months
Month Stores Launched Percentage
2025-11 1 12.50%
2025-10 2 25.00%
2025-08 1 12.50%
2025-07 1 12.50%
2025-06 1 12.50%
2025-03 2 25.00%

Active Stores by Launch Year

Currently, 1,574 active stores in MyWebsite are tracked in our database , with the most stores launched in 2025 (8 stores still active) . This shows the distribution of currently active stores by their original launch year.

Active Stores by Launch Year

2025 0.5%

8 active stores

2024 0.6%

10 active stores

2023 0.6%

10 active stores

2022 1.0%

16 active stores

2021 0.6%

9 active stores

2020 1.7%

26 active stores

2019 1.1%

17 active stores

2018 3.2%

50 active stores

2017 14.1%

222 active stores

2016 8.1%

128 active stores

2015 7.2%

114 active stores

2014 7.2%

114 active stores

2013 14.9%

235 active stores

2012 9.3%

146 active stores

2011 6.2%

97 active stores

Distribution by Launch Year

Active stores in MyWebsite by original launch year (December 2025)
Active stores in MyWebsite by launch year
Launch Year Active Stores Percentage
2025 8 0.51%
2024 10 0.64%
2023 10 0.64%
2022 16 1.02%
2021 9 0.57%
2020 26 1.65%
2019 17 1.08%
2018 50 3.18%
2017 222 14.10%
2016 128 8.13%
2015 114 7.24%
2014 114 7.24%
2013 235 14.93%
2012 146 9.28%
2011 97 6.16%
2010 62 3.94%
2009 66 4.19%
2008 38 2.41%
2007 43 2.73%
2006 29 1.84%
2005 20 1.27%
2004 26 1.65%
2003 20 1.27%
2002 14 0.89%
2001 15 0.95%
2000 12 0.76%
1999 15 0.95%
1998 7 0.44%
1997 2 0.13%
1996 1 0.06%
1995 2 0.13%

Social Media Usage

Facebook leads with 52.1% among stores with at least one detectable social profile (477 stores) , followed by Twitter (22.3%) and Instagram (12.0%) .

Base: 621 stores with any detectable social profile (36.0% of all stores). Percentages show share of detected platform instances (stores may use multiple platforms).

Links and embeds detected on public pages; private/hidden profiles not counted.

Top 10 Social Platforms

Facebook 52.1%

477 stores

Twitter 22.3%

204 stores

Instagram 12.0%

110 stores

YouTube 6.7%

61 stores

Pinterest 2.5%

23 stores

LinkedIn 2.2%

20 stores

WhatsApp 0.9%

8 stores

TikTok 0.7%

6 stores

X 0.4%

4 stores

SoundCloud 0.3%

3 stores

Visual Distribution

Distribution of social media platforms in MyWebsite (December 2025)
Distribution of social media platforms in MyWebsite e-commerce stores
Social Platform Store Count Market Share
Facebook 477 52.07%
Twitter 204 22.27%
Instagram 110 12.01%
YouTube 61 6.66%
Pinterest 23 2.51%
LinkedIn 20 2.18%
WhatsApp 8 0.87%
TikTok 6 0.66%
X 4 0.44%
SoundCloud 3 0.33%

Geographic Distribution

United Kingdom leads with 21.9% (327 AI-verified stores) , followed by United States (21.2%) and Spain (20.2%) .

Base: 1,494 AI-verified stores across 20 countries. Percentages show share among AI-verified stores.

Top 10 Countries

327 AI-verified stores

317 AI-verified stores

Spain 20.2%

302 AI-verified stores

Germany 15.8%

236 AI-verified stores

137 AI-verified stores

36 AI-verified stores

Italy 2.3%

35 AI-verified stores

19 AI-verified stores

16 AI-verified stores

14 AI-verified stores

Visual Distribution

Geographic distribution of stores using MyWebsite (December 2025)
Geographic distribution of stores using MyWebsite
Country AI-Verified Store Count Market Share
United Kingdom 327 21.89%
United States 317 21.22%
Spain 302 20.21%
Germany 236 15.80%
France 137 9.17%
Mexico 36 2.41%
Italy 35 2.34%
Canada 19 1.27%
Brazil 16 1.07%
Austria 14 0.94%
Argentina 12 0.80%
Venezuela 11 0.74%
South Africa 8 0.54%
China 7 0.47%
Chile 4 0.27%
Japan 3 0.20%
India 3 0.20%
Iran 3 0.20%
Vietnam 2 0.13%
Slovakia 2 0.13%

Dataset Coverage

Field Rows count Coverage
Website 1.7k 100.00%
Emails 1.4k 82.83%
Phones 833.0 48.32%
Ecommerce platform 1.6k 94.26%
Couriers 247.0 14.33%
Payment Providers 316.0 18.33%
Categories 1.3k 74.36%
Social Media 621.0 36.02%

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Frequently Asked Questions

What data is included in the MyWebsite E-commerce Database?

Our database covers over 1.6k MyWebsite physical stores, including website URLs, verified contacts (emails, phones), e-commerce platforms, product counts, categories, estimated monthly traffic, and more.

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We update our database quarterly, using web crawling, AI analysis, and manual verification. This ensures you always receive the most accurate, relevant, and actionable data.

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Absolutely! Contact us to request a free sample dataset customized to your needs. We're happy to provide demos and answer any questions.

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