MyWebsite Technology Adoption in E-commerce

Discover 466 verified e-commerce stores using MyWebsite. Analyze technology adoption, market trends, integration patterns, and business insights.

Detected across 534 domains. 466 verified as active stores with physical delivery.

Verified stores
466
active stores with physical delivery
Top country
Germany
243 verified stores
Top payment signal
PayPal
114 detection occurrences
Top carrier signal
DHL
78 detection occurrences
Top category
Sporting Goods & Outdoor Gear
61 verified stores

This is a public report preview. Use the catalog, exports or API for account lists. Fields depend on your plan; coverage varies by merchant.

466 verified active stores out of 534 detected · 87.3% verification rate

E-commerce Platforms Distribution

Custom stores with 100.0% of stores with physical delivery (466 stores) , followed by VirtueMart (0.0%) and Ordercall (0.0%) .

Base: 466 active verified stores, including those without a detected platform. Rankings show leading platform combinations; displayed percentages need not sum to 100%. Digital products, services, and non-transactional sites are excluded. All stores are verified by our proprietary AI model to ensure accurate e-commerce classification.

Top 10 Platforms (Physical Delivery)

Custom 100.0%

466 stores

0 stores

Ordercall 0.0%

0 stores

0 stores

0 stores

Visual Distribution

Distribution of top 10 platforms by stores with physical delivery (June 2026)
E-commerce platforms distribution for stores with physical delivery in MyWebsite
Platform Stores with Physical Delivery Percentage
Custom 466 100.00%
VirtueMart 0 0.00%
Ordercall 0 0.00%
HCL Commerce 0 0.00%
SAP Commerce Cloud 0 0.00%
Show broader dataset (all e-commerce signals)

Websites with E-commerce Signals

Custom holds 87.3% share of detected MyWebsite e-commerce signals (466) , with VirtueMart at 0.4% and Ordercall at 0.2% (June 2026) .

Base: 534 domains in this report's signal population, including domains without a detected platform. This is not a store count: it can include redirects and non-transactional sites. Displayed percentages need not sum to 100%.

Top 10 Platforms (All Signals)

Custom 87.3%

466 websites

2 websites

Ordercall 0.2%

1 websites

2 websites

1 websites

Visual Distribution

Distribution of top 10 platforms by websites with signals (June 2026)
E-commerce platforms distribution for websites with signals in MyWebsite
Platform Websites with Signals Percentage
Custom 466 87.27%
VirtueMart 2 0.37%
Ordercall 1 0.19%
HCL Commerce 2 0.37%
SAP Commerce Cloud 1 0.19%

Categories Distribution

Sporting Goods & Outdoor Gear stores with 13.1% of all stores (61 stores) , followed by Food & Beverages (10.5%) and Arts & Entertainment (9.0%) .

Base: 466 active verified stores, including stores without a detected category. Percentages use this full population, not only the displayed categories.

Top 10 Categories

Sporting Goods & Outdoor Gear 13.1%

61 stores

Food & Beverages 10.5%

49 stores

Arts & Entertainment 9.0%

42 stores

Clothing & Accessories 8.8%

41 stores

Business & Industrial 7.1%

33 stores

Jewelry & Watches 6.2%

29 stores

Toys & Games 6.2%

29 stores

Home & Garden 6.0%

28 stores

Health & Beauty 5.6%

26 stores

Gifts & Special Occasions 5.4%

25 stores

Visual Distribution

Distribution of top 10 MyWebsite store categories (June 2026)
Distribution of categories in MyWebsite e-commerce stores
Category Number of Stores Percentage
Sporting Goods & Outdoor Gear 61 13.09%
Food & Beverages 49 10.52%
Arts & Entertainment 42 9.01%
Clothing & Accessories 41 8.80%
Business & Industrial 33 7.08%
Jewelry & Watches 29 6.22%
Toys & Games 29 6.22%
Home & Garden 28 6.01%
Health & Beauty 26 5.58%
Gifts & Special Occasions 25 5.36%

Payment Providers Distribution

PayPal accounts for 47.7% of displayed detection occurrences (114 occurrences) , followed by MasterCard (14.6%) and Klarna (11.7%) .

Base: 239 provider detection occurrences in the displayed ranking, from active stores. One store can contribute multiple occurrences. These percentages are not the share of unique stores or all detections.

Detected from checkout/payment scripts and provider tags; off-site/manual payments excluded where undetectable.

Top 10 Payment Providers

PayPal 47.7%

114 occurrences

35 occurrences

Klarna 11.7%

28 occurrences

27 occurrences

7 occurrences

6 occurrences

SEPA 2.5%

6 occurrences

6 occurrences

5 occurrences

Bolt 2.1%

5 occurrences

Visual Distribution

Distribution of top 10 MyWebsite payment providers (June 2026)
Distribution of payment providers in MyWebsite e-commerce stores
Payment Provider Detection Occurrences Share of Displayed Occurrences
PayPal 114 47.70%
MasterCard 35 14.64%
Klarna 28 11.72%
American Express 27 11.30%
Stripe Connect 7 2.93%
Giropay 6 2.51%
SEPA 6 2.51%
Skrill 6 2.51%
Google Pay 5 2.09%
Bolt 5 2.09%

Shipping Carriers Distribution

DHL accounts for 38.2% of displayed detection occurrences (78 occurrences) , followed by Hermes (12.7%) and UPS (10.8%) .

Base: 204 carrier detection occurrences in the displayed ranking, from active stores. One store can contribute multiple occurrences. These percentages are not the share of unique stores or all detections.

Detected from checkout/shipping pages and shipment widgets; cross-border carriers included where visible.

Top 10 Shipping Carriers

DHL 38.2%

78 occurrences

Hermes 12.7%

26 occurrences

UPS 10.8%

22 occurrences

15 occurrences

14 occurrences

USPS 6.9%

14 occurrences

GLS 5.9%

12 occurrences

DPD 4.9%

10 occurrences

FedEx 4.4%

9 occurrences

4 occurrences

Visual Distribution

Distribution of top 10 MyWebsite shipping carriers (June 2026)
Distribution of shipping carriers in MyWebsite e-commerce stores
Shipping Carrier Detection Occurrences Share of Displayed Occurrences
DHL 78 38.24%
Hermes 26 12.75%
UPS 22 10.78%
Royal Mail 15 7.35%
Deutsche Post 14 6.86%
USPS 14 6.86%
GLS 12 5.88%
DPD 10 4.90%
FedEx 9 4.41%
La Poste 4 1.96%

Store Launch Timeline

Over the past 12 months, 1 new stores were launched in MyWebsite , with the highest activity in 2026-04 (1 stores) , demonstrating ongoing growth in the e-commerce market.

Last 12 Months

2026-04 100.0%

1 stores launched

Monthly Trend

Monthly store launches in MyWebsite (June 2026)
Monthly store launches in MyWebsite over the past 12 months
Month Stores Launched Percentage
2026-04 1 100.00%

Active Stores by Launch Year

Currently, 457 active stores in MyWebsite are tracked in our database , with the most stores launched in 2026 (1 stores still active) . This shows the distribution of currently active stores by their original launch year.

Active Stores by Launch Year

2026 0.2%

1 active stores

2025 0.2%

1 active stores

2024 0.2%

1 active stores

2023 0.2%

1 active stores

2022 0.2%

1 active stores

2021 0.2%

1 active stores

2020 2.6%

12 active stores

2019 2.2%

10 active stores

2018 3.7%

17 active stores

2017 14.7%

67 active stores

2016 7.0%

32 active stores

2015 5.9%

27 active stores

2014 10.5%

48 active stores

2013 12.5%

57 active stores

2012 10.7%

49 active stores

Distribution by Launch Year

Active stores in MyWebsite by original launch year (June 2026)
Active stores in MyWebsite by launch year
Launch Year Active Stores Percentage
2026 1 0.22%
2025 1 0.22%
2024 1 0.22%
2023 1 0.22%
2022 1 0.22%
2021 1 0.22%
2020 12 2.63%
2019 10 2.19%
2018 17 3.72%
2017 67 14.66%
2016 32 7.00%
2015 27 5.91%
2014 48 10.50%
2013 57 12.47%
2012 49 10.72%

Social Media Usage

Facebook accounts for 59.8% of displayed detection occurrences (113 occurrences) , followed by Instagram (15.3%) and Twitter (13.2%) .

Base: 189 social-platform detection occurrences in the displayed ranking, from active stores. One store can contribute multiple occurrences. These percentages are not the share of unique stores or all detections.

Links and embeds detected on public pages; private/hidden profiles not counted.

Top 10 Social Platforms

Facebook 59.8%

113 occurrences

Instagram 15.3%

29 occurrences

Twitter 13.2%

25 occurrences

YouTube 5.8%

11 occurrences

Pinterest 3.2%

6 occurrences

LinkedIn 1.6%

3 occurrences

TikTok 0.5%

1 occurrences

WhatsApp 0.5%

1 occurrences

Visual Distribution

Distribution of social media platforms in MyWebsite (June 2026)
Distribution of social media platforms in MyWebsite e-commerce stores
Social Platform Detection Occurrences Share of Displayed Occurrences
Facebook 113 59.79%
Instagram 29 15.34%
Twitter 25 13.23%
YouTube 11 5.82%
Pinterest 6 3.17%
LinkedIn 3 1.59%
TikTok 1 0.53%
WhatsApp 1 0.53%

Geographic Distribution

Germany stores with 52.1% (243 active verified stores) , followed by United States (12.9%) and United Kingdom (10.9%) .

Base: 466 active verified stores, including stores with unknown country. Percentages use the full population, not only the displayed countries.

Top 10 Countries

Germany 52.1%

243 active verified stores

60 active verified stores

51 active verified stores

35 active verified stores

Spain 4.5%

21 active verified stores

13 active verified stores

Italy 2.6%

12 active verified stores

4 active verified stores

3 active verified stores

2 active verified stores

Visual Distribution

Geographic distribution of stores using MyWebsite (June 2026)
Geographic distribution of stores using MyWebsite
Country AI-Verified Store Count Market Share
Germany 243 52.15%
United States 60 12.88%
United Kingdom 51 10.94%
France 35 7.51%
Spain 21 4.51%
Austria 13 2.79%
Italy 12 2.58%
Canada 4 0.86%
South Africa 3 0.64%
Venezuela 2 0.43%

Data Coverage

Coverage among all domains with this detected signal, including non-active profiles; not just active stores.

Field Rows count Coverage
Website 534 100.00%
Emails 466 87.27%
Phones 367 68.73%
Ecommerce platform 472 88.39%
Couriers 213 39.89%
Payment Providers 222 41.57%
Categories 439 82.21%
Social Media 167 31.27%

Coverage reflects detectability from public website analysis. Payment providers and shipping carriers are identified from checkout pages and shipping widgets. Stores using off-site payment flows or custom shipping integrations may not be detected. Actual adoption rates are higher than shown.

Market Intelligence

On-demand market analysis

Self-service access to market data and insights

  • Search and segment stores by any criteria
  • API integration for automated workflows
  • Periodic index updates
  • Market sizing and segmentation
Explore segment →

Strategic Intelligence

Custom research and competitive analysis

Tailored intelligence for strategic decisions

  • Custom market reports and analysis
  • Competitive landscape monitoring
  • Direct support from the founder
  • Flexible licensing and enterprise pricing
Get Enterprise Pricing

Market Intelligence

Understand the MyWebsite e-commerce landscape:

Analyze 466 verified e-commerce stores on MyWebsite - technology adoption, market share, competitive positioning.

Track Competitive Shifts

Monitor platform migrations, technology adoption, and market share changes across MyWebsite e-commerce.

Explore Data

Size Your Addressable Market

Segment stores by country, platform, category, PSP, carrier, technology, and merchant-size signals to quantify your market opportunity.

Explore Data

Monitor Adoption Trends

Identify which payment providers, shipping carriers, and platforms are gaining or losing traction.

Explore Data

Data Access

  • Interactive search and filtering via web app
  • REST API for programmatic access and automation
  • Index updates; historical datasets by agreement

Use Cases

  • Competitive intelligence and market sizing
  • Technology adoption and platform migration analysis
  • Sales prospecting and account-based targeting
  • Investment research and due diligence

Frequently Asked Questions

What data is included in the MyWebsite e-commerce intelligence?

We track 466 verified MyWebsite e-commerce stores whose profiles can include: e-commerce platform, product counts, categories, payment providers, shipping carriers, technology stack, merchant-size signals, and available business contact fields.

How is the data collected and how often is it updated?

We rebuild the searchable index typically every 2–4 weeks. Observation dates vary by source and field; a rebuild does not mean every website was observed again. This public report has its own publication date and may use an older snapshot than the live catalog. Coverage varies by field and market. A missing payment or carrier signal means we did not detect it, not that the merchant does not use it.

How do I access the data?

Self-service plans give you instant access through our web app and REST API. You can search, filter, and segment stores interactively or integrate programmatically into your workflows. View plans →

Can I filter by specific segments?

Yes. You can segment by country, platform, product category, payment provider, shipping carrier, technology stack, store age, cross-border signals, and merchant-size bands. Some advanced signals are plan-gated, and the same field contract is used by the web app, exports, and API.

Do you offer enterprise or custom licensing?

Yes. For large-scale data needs, custom market reports, or dedicated support, contact us to discuss enterprise pricing.

Unlock full access to ShopRank

Login now to explore merchant intelligence including:
  • Merchant size bands and scoring
  • PSP, carrier, and technology filters
  • Exports, saved lists, and API access
By login to our system you are accepting Terms & conditions and Privacy Policy