Kakao Technology Adoption in E-commerce
Discover 51.1k verified e-commerce stores using Kakao. Analyze technology adoption, market trends, integration patterns, and business insights.
Detected across 69.4k domains. 51.1k verified as active stores with physical delivery.
This is a public report preview. Use the catalog, exports or API for account lists. Fields depend on your plan; coverage varies by merchant.
51.1k verified active stores out of 69.4k detected · 73.7% verification rate
E-commerce Platforms Distribution
Cafe24 stores with 78.5% of stores with physical delivery (40,115 stores) , followed by Custom (9.1%) and Imweb (8.3%) .
Base: 51,114 active verified stores, including those without a detected platform. Rankings show leading platform combinations; displayed percentages need not sum to 100%. Digital products, services, and non-transactional sites are excluded. All stores are verified by our proprietary AI model to ensure accurate e-commerce classification.
Top 10 Platforms (Physical Delivery)
40,115 stores
4,631 stores
4,261 stores
743 stores
272 stores
271 stores
261 stores
130 stores
97 stores
61 stores
Visual Distribution
40,115 stores
4,631 stores
4,261 stores
743 stores
272 stores
271 stores
261 stores
130 stores
97 stores
61 stores
| Platform | Stores with Physical Delivery | Percentage |
|---|---|---|
| Cafe24 | 40115 | 78.48% |
| Custom | 4631 | 9.06% |
| Imweb | 4261 | 8.34% |
| YoungCart | 743 | 1.45% |
| Cafe24, GodoMall | 272 | 0.53% |
| GodoMall, Cafe24 | 271 | 0.53% |
| WooCommerce | 261 | 0.51% |
| BlogPay | 130 | 0.25% |
| Shopify | 97 | 0.19% |
| Cafe24, Wisa (WisaPark) E-commerce Platform | 61 | 0.12% |
Show broader dataset (all e-commerce signals)
Websites with E-commerce Signals
Cafe24 holds 63.4% share of detected Kakao e-commerce signals (44,003) , with Custom at 6.7% and Imweb at 23.3% (June 2026) .
Base: 69,396 domains in this report's signal population, including domains without a detected platform. This is not a store count: it can include redirects and non-transactional sites. Displayed percentages need not sum to 100%.
Top 10 Platforms (All Signals)
44,003 websites
4,631 websites
16,142 websites
1,362 websites
276 websites
277 websites
1,142 websites
134 websites
117 websites
62 websites
Visual Distribution
44,003 websites
4,631 websites
16,142 websites
1,362 websites
276 websites
277 websites
1,142 websites
134 websites
117 websites
62 websites
| Platform | Websites with Signals | Percentage |
|---|---|---|
| Cafe24 | 44003 | 63.41% |
| Custom | 4631 | 6.67% |
| Imweb | 16142 | 23.26% |
| YoungCart | 1362 | 1.96% |
| Cafe24, GodoMall | 276 | 0.40% |
| GodoMall, Cafe24 | 277 | 0.40% |
| WooCommerce | 1142 | 1.65% |
| BlogPay | 134 | 0.19% |
| Shopify | 117 | 0.17% |
| Cafe24, Wisa (WisaPark) E-commerce Platform | 62 | 0.09% |
Categories Distribution
Clothing & Accessories stores with 20.0% of all stores (10,205 stores) , followed by Health & Beauty (14.3%) and Food & Beverages (12.6%) .
Base: 51,114 active verified stores, including stores without a detected category. Percentages use this full population, not only the displayed categories.
Top 10 Categories
10,205 stores
7,333 stores
6,420 stores
3,222 stores
1,763 stores
1,660 stores
1,625 stores
1,551 stores
1,464 stores
1,396 stores
Visual Distribution
10,205 stores
7,333 stores
6,420 stores
3,222 stores
1,763 stores
1,660 stores
1,625 stores
1,551 stores
1,464 stores
1,396 stores
| Category | Number of Stores | Percentage |
|---|---|---|
| Clothing & Accessories | 10205 | 19.97% |
| Health & Beauty | 7333 | 14.35% |
| Food & Beverages | 6420 | 12.56% |
| Home & Garden | 3222 | 6.30% |
| Electronics & Technology | 1763 | 3.45% |
| Sporting Goods & Outdoor Gear | 1660 | 3.25% |
| Business & Industrial | 1625 | 3.18% |
| Furniture & Home Decor | 1551 | 3.03% |
| Jewelry & Watches | 1464 | 2.86% |
| Arts & Entertainment | 1396 | 2.73% |
Payment Providers Distribution
MasterCard accounts for 23.9% of displayed detection occurrences (1,397 occurrences) , followed by American Express (23.5%) and PayPal (21.9%) .
Base: 5,850 provider detection occurrences in the displayed ranking, from active stores. One store can contribute multiple occurrences. These percentages are not the share of unique stores or all detections.
Detected from checkout/payment scripts and provider tags; off-site/manual payments excluded where undetectable.
Top 10 Payment Providers
1,397 occurrences
1,375 occurrences
1,280 occurrences
755 occurrences
487 occurrences
278 occurrences
184 occurrences
59 occurrences
18 occurrences
17 occurrences
Visual Distribution
1,397 occurrences
1,375 occurrences
1,280 occurrences
755 occurrences
487 occurrences
278 occurrences
184 occurrences
59 occurrences
18 occurrences
17 occurrences
| Payment Provider | Detection Occurrences | Share of Displayed Occurrences |
|---|---|---|
| MasterCard | 1397 | 23.88% |
| American Express | 1375 | 23.50% |
| PayPal | 1280 | 21.88% |
| VISA | 755 | 12.91% |
| Stripe Connect | 487 | 8.32% |
| JCB | 278 | 4.75% |
| UnionPay | 184 | 3.15% |
| Bolt | 59 | 1.01% |
| Klarna | 18 | 0.31% |
| AliPay | 17 | 0.29% |
Shipping Carriers Distribution
DHL accounts for 22.5% of displayed detection occurrences (115 occurrences) , followed by UPS (20.2%) and Hermes (13.7%) .
Base: 510 carrier detection occurrences in the displayed ranking, from active stores. One store can contribute multiple occurrences. These percentages are not the share of unique stores or all detections.
Detected from checkout/shipping pages and shipment widgets; cross-border carriers included where visible.
Top 10 Shipping Carriers
Visual Distribution
115 occurrences
103 occurrences
70 occurrences
65 occurrences
62 occurrences
32 occurrences
19 occurrences
17 occurrences
14 occurrences
13 occurrences
| Shipping Carrier | Detection Occurrences | Share of Displayed Occurrences |
|---|---|---|
| DHL | 115 | 22.55% |
| UPS | 103 | 20.20% |
| Hermes | 70 | 13.73% |
| FedEx | 65 | 12.75% |
| GLS | 62 | 12.16% |
| Korea Post | 32 | 6.27% |
| TNT | 19 | 3.73% |
| USPS | 17 | 3.33% |
| JX | 14 | 2.75% |
| Speedy | 13 | 2.55% |
Store Launch Timeline
Over the past 12 months, 13,711 new stores were launched in Kakao , with the highest activity in 2026-05 (1,058 stores) , demonstrating ongoing growth in the e-commerce market.
Last 12 Months
1,058 stores launched
1,399 stores launched
1,425 stores launched
1,163 stores launched
1,401 stores launched
1,196 stores launched
1,245 stores launched
1,030 stores launched
1,204 stores launched
1,108 stores launched
1,027 stores launched
455 stores launched
Monthly Trend
7.7% of last 12 months
10.2% of last 12 months
10.4% of last 12 months
8.5% of last 12 months
10.2% of last 12 months
8.7% of last 12 months
9.1% of last 12 months
7.5% of last 12 months
8.8% of last 12 months
8.1% of last 12 months
7.5% of last 12 months
3.3% of last 12 months
| Month | Stores Launched | Percentage |
|---|---|---|
| 2026-05 | 1058 | 7.72% |
| 2026-04 | 1399 | 10.20% |
| 2026-03 | 1425 | 10.39% |
| 2026-02 | 1163 | 8.48% |
| 2026-01 | 1401 | 10.22% |
| 2025-12 | 1196 | 8.72% |
| 2025-11 | 1245 | 9.08% |
| 2025-10 | 1030 | 7.51% |
| 2025-09 | 1204 | 8.78% |
| 2025-08 | 1108 | 8.08% |
| 2025-07 | 1027 | 7.49% |
| 2025-06 | 455 | 3.32% |
Active Stores by Launch Year
Currently, 51,029 active stores in Kakao are tracked in our database , with the most stores launched in 2026 (6,549 stores still active) . This shows the distribution of currently active stores by their original launch year.
Active Stores by Launch Year
6,549 active stores
10,474 active stores
5,415 active stores
4,288 active stores
3,166 active stores
3,225 active stores
2,492 active stores
1,969 active stores
2,637 active stores
1,552 active stores
1,028 active stores
926 active stores
974 active stores
1,151 active stores
635 active stores
Distribution by Launch Year
12.8% of tracked active stores
20.5% of tracked active stores
10.6% of tracked active stores
8.4% of tracked active stores
6.2% of tracked active stores
6.3% of tracked active stores
4.9% of tracked active stores
3.9% of tracked active stores
5.2% of tracked active stores
3.0% of tracked active stores
2.0% of tracked active stores
1.8% of tracked active stores
1.9% of tracked active stores
2.3% of tracked active stores
1.2% of tracked active stores
| Launch Year | Active Stores | Percentage |
|---|---|---|
| 2026 | 6549 | 12.83% |
| 2025 | 10474 | 20.53% |
| 2024 | 5415 | 10.61% |
| 2023 | 4288 | 8.40% |
| 2022 | 3166 | 6.20% |
| 2021 | 3225 | 6.32% |
| 2020 | 2492 | 4.88% |
| 2019 | 1969 | 3.86% |
| 2018 | 2637 | 5.17% |
| 2017 | 1552 | 3.04% |
| 2016 | 1028 | 2.01% |
| 2015 | 926 | 1.81% |
| 2014 | 974 | 1.91% |
| 2013 | 1151 | 2.26% |
| 2012 | 635 | 1.24% |
Geographic Distribution
South Korea stores with 85.4% (43,652 active verified stores) , followed by Bosnia and Herzegovina (10.1%) and United States (0.9%) .
Base: 51,114 active verified stores, including stores with unknown country. Percentages use the full population, not only the displayed countries.
Top 10 Countries
43,652 active verified stores
5,137 active verified stores
436 active verified stores
281 active verified stores
109 active verified stores
62 active verified stores
48 active verified stores
48 active verified stores
27 active verified stores
25 active verified stores
Visual Distribution
43,652 active verified stores
5,137 active verified stores
436 active verified stores
281 active verified stores
109 active verified stores
62 active verified stores
48 active verified stores
48 active verified stores
27 active verified stores
25 active verified stores
| Country | AI-Verified Store Count | Market Share |
|---|---|---|
| South Korea | 43652 | 85.40% |
| Bosnia and Herzegovina | 5137 | 10.05% |
| United States | 436 | 0.85% |
| Japan | 281 | 0.55% |
| China | 109 | 0.21% |
| Vietnam | 62 | 0.12% |
| Italy | 48 | 0.09% |
| United Kingdom | 48 | 0.09% |
| Canada | 27 | 0.05% |
| Australia | 25 | 0.05% |
Featured Stores
A selection of notable and recently launched stores in this segment.
Notable Stores
A sample of well-known stores in this segment tracked by ShopRank.
Custom - Gifts & Special Occasions
SAP Commerce Cloud - Home & Garden
Custom
Custom - Clothing & Accessories
Custom - Clothing & Accessories
New Stores
Recently launched stores detected by ShopRank in the last full month.
Cafe24 - Furniture & Home Decor
Custom
Cafe24 - Jewelry & Watches
Cafe24 - Health & Beauty
Cafe24 - Clothing & Accessories
Data Coverage
Coverage among all domains with this detected signal, including non-active profiles; not just active stores.
| Field | Rows count | Coverage |
|---|---|---|
| Website | 69.4k | 100.00% |
| Emails | 54.6k | 78.64% |
| Phones | 11.6k | 16.75% |
| Ecommerce platform | 69.3k | 99.93% |
| Couriers | 674 | 0.97% |
| Payment Providers | 3k | 4.36% |
| Categories | 42.6k | 61.34% |
| Social Media | 54.6k | 78.66% |
Coverage reflects detectability from public website analysis. Payment providers and shipping carriers are identified from checkout pages and shipping widgets. Stores using off-site payment flows or custom shipping integrations may not be detected. Actual adoption rates are higher than shown.
Market Intelligence
On-demand market analysis
Self-service access to market data and insights
- Search and segment stores by any criteria
- API integration for automated workflows
- Periodic index updates
- Market sizing and segmentation
Strategic Intelligence
Custom research and competitive analysis
Tailored intelligence for strategic decisions
- Custom market reports and analysis
- Competitive landscape monitoring
- Direct support from the founder
- Flexible licensing and enterprise pricing
Market Intelligence
Understand the Kakao e-commerce landscape:
Analyze 51.1k verified e-commerce stores on Kakao - technology adoption, market share, competitive positioning.
- Track Competitive Shifts
-
Monitor platform migrations, technology adoption, and market share changes across Kakao e-commerce.
- Size Your Addressable Market
-
Segment stores by country, platform, category, PSP, carrier, technology, and merchant-size signals to quantify your market opportunity.
- Monitor Adoption Trends
-
Identify which payment providers, shipping carriers, and platforms are gaining or losing traction.
Data Access
- Interactive search and filtering via web app
- REST API for programmatic access and automation
- Index updates; historical datasets by agreement
Use Cases
- Competitive intelligence and market sizing
- Technology adoption and platform migration analysis
- Sales prospecting and account-based targeting
- Investment research and due diligence
Frequently Asked Questions
- What data is included in the Kakao e-commerce intelligence?
-
We track 51.1k verified Kakao e-commerce stores whose profiles can include: e-commerce platform, product counts, categories, payment providers, shipping carriers, technology stack, merchant-size signals, and available business contact fields.
- How is the data collected and how often is it updated?
-
We rebuild the searchable index typically every 2–4 weeks. Observation dates vary by source and field; a rebuild does not mean every website was observed again. This public report has its own publication date and may use an older snapshot than the live catalog. Coverage varies by field and market. A missing payment or carrier signal means we did not detect it, not that the merchant does not use it.
- How do I access the data?
-
Self-service plans give you instant access through our web app and REST API. You can search, filter, and segment stores interactively or integrate programmatically into your workflows. View plans →
- Can I filter by specific segments?
-
Yes. You can segment by country, platform, product category, payment provider, shipping carrier, technology stack, store age, cross-border signals, and merchant-size bands. Some advanced signals are plan-gated, and the same field contract is used by the web app, exports, and API.
- Do you offer enterprise or custom licensing?
-
Yes. For large-scale data needs, custom market reports, or dedicated support, contact us to discuss enterprise pricing.
Social Media Usage
Instagram accounts for 35.2% of displayed detection occurrences (42,756 occurrences) , followed by Facebook (23.6%) and YouTube (23.6%) .
Base: 121,325 social-platform detection occurrences in the displayed ranking, from active stores. One store can contribute multiple occurrences. These percentages are not the share of unique stores or all detections.
Links and embeds detected on public pages; private/hidden profiles not counted.
Top 10 Social Platforms
42,756 occurrences
28,681 occurrences
28,592 occurrences
19,998 occurrences
567 occurrences
396 occurrences
143 occurrences
106 occurrences
62 occurrences
24 occurrences
Visual Distribution
42,756 occurrences
28,681 occurrences
28,592 occurrences
19,998 occurrences
567 occurrences
396 occurrences
143 occurrences
106 occurrences
62 occurrences
24 occurrences