Hotjar Technology Adoption in E-commerce
Discover 171.0 verified e-commerce stores using Hotjar. Analyze technology adoption, market trends, integration patterns, and business insights.
Detected across 870.0 domains. 171.0 verified as active stores with physical delivery.
· · Next full refresh: April 2026
171.0 verified active stores out of 870.0 detected · 19.7% verification rate
E-commerce Platforms Distribution
Custom leads with 27.6% of stores with physical delivery (45 stores) , followed by Simplia (17.8%) and Shopify (14.7%) .
Note: This distribution covers only stores selling physical products with active shopping carts and physical product shipping. Digital products, services, and non-transactional sites are excluded. All stores are verified by our proprietary AI model to ensure accurate e-commerce classification.
Top 10 Platforms (Physical Delivery)
45 stores
29 stores
24 stores
16 stores
11 stores
7 stores
6 stores
5 stores
4 stores
4 stores
Visual Distribution
| Platform | Stores with Physical Delivery | Percentage |
|---|---|---|
| Custom | 45 | 27.61% |
| Simplia | 29 | 17.79% |
| Shopify | 24 | 14.72% |
| Magento | 16 | 9.82% |
| Shopify, OpenCart | 11 | 6.75% |
| OpenCart, Shopify | 7 | 4.29% |
| PrestaShop | 6 | 3.68% |
| Salesforce Commerce Cloud | 5 | 3.07% |
| WooCommerce | 4 | 2.45% |
| Miva | 4 | 2.45% |
| Mercado Shops | 3 | 1.84% |
| SAP Commerce Cloud | 3 | 1.84% |
| YouCan | 2 | 1.23% |
| Nhanh.vn | 2 | 1.23% |
| BigCommerce | 2 | 1.23% |
All Stores Distribution
Custom holds 8.0% share of all Hotjar e-commerce stores (45) , with Simplia at 6.4% and Shopify at 13.9% (March 2026) .
Note: This broader view includes all domains where e-commerce signals were detected, useful for lead generation and competitive analysis. Some may be inactive or non-transactional. For verified active stores, see the default view above.
Top 10 Platforms (All Stores)
45 stores
36 stores
78 stores
82 stores
11 stores
7 stores
35 stores
10 stores
205 stores
20 stores
Visual Distribution
| Platform | Total Stores | Percentage |
|---|---|---|
| Custom | 45 | 8.02% |
| Simplia | 36 | 6.42% |
| Shopify | 78 | 13.90% |
| Magento | 82 | 14.62% |
| Shopify, OpenCart | 11 | 1.96% |
| OpenCart, Shopify | 7 | 1.25% |
| PrestaShop | 35 | 6.24% |
| Salesforce Commerce Cloud | 10 | 1.78% |
| WooCommerce | 205 | 36.54% |
| Miva | 20 | 3.57% |
| Mercado Shops | 12 | 2.14% |
| SAP Commerce Cloud | 5 | 0.89% |
| YouCan | 4 | 0.71% |
| Nhanh.vn | 2 | 0.36% |
| BigCommerce | 9 | 1.60% |
Categories Distribution
Clothing & Accessories leads with 55.3% of all stores (52 stores) , followed by Health & Beauty (16.0%) and Electronics & Technology (4.3%) .
Base: 94 AI-verified stores with physical delivery and detected product categories (55.0% of all verified stores). Percentages show share of stores within each category.
Top 10 Categories
52 stores
15 stores
4 stores
4 stores
3 stores
2 stores
2 stores
2 stores
2 stores
2 stores
Visual Distribution
| Category | Number of Stores | Percentage |
|---|---|---|
| Clothing & Accessories | 52 | 55.32% |
| Health & Beauty | 15 | 15.96% |
| Electronics & Technology | 4 | 4.26% |
| Jewelry & Watches | 4 | 4.26% |
| Books & Media | 3 | 3.19% |
| Pets & Pet Supplies | 2 | 2.13% |
| Tools & Hardware | 2 | 2.13% |
| Furniture & Home Decor | 2 | 2.13% |
| Home & Garden | 2 | 2.13% |
| Sporting Goods & Outdoor Gear | 2 | 2.13% |
| Vehicles & Parts | 2 | 2.13% |
| Business & Industrial | 1 | 1.06% |
| Food & Beverages | 1 | 1.06% |
| Arts & Entertainment | 1 | 1.06% |
| Toys & Games | 1 | 1.06% |
Payment Providers Distribution
PayPal leads with 29.2% among AI-verified physical stores (7 stores) , followed by Apple Pay (12.5%) and Google Pay (8.3%) .
Base: 26 AI-verified physical stores with detectable payment providers (3.0% coverage of all stores). Percentages show share of detected provider instances (stores may use multiple providers).
Detected from checkout/payment scripts and provider tags; off-site/manual payments excluded where undetectable.
Top 10 Payment Providers
7 stores
3 stores
2 stores
2 stores
2 stores
2 stores
1 stores
1 stores
1 stores
1 stores
Visual Distribution
| Payment Provider | Store Count | Market Share |
|---|---|---|
| PayPal | 7 | 29.17% |
| Apple Pay | 3 | 12.50% |
| Google Pay | 2 | 8.33% |
| American Express | 2 | 8.33% |
| Bolt | 2 | 8.33% |
| VISA | 2 | 8.33% |
| ClickBank | 1 | 4.17% |
| Stripe Connect | 1 | 4.17% |
| MasterCard | 1 | 4.17% |
| Twint | 1 | 4.17% |
| SagePay | 1 | 4.17% |
| Affirm | 1 | 4.17% |
Shipping Carriers Distribution
UPS leads with 16.7% among AI-verified physical stores (3 stores) , followed by DPD (11.1%) and Evri (11.1%) .
Base: 21 AI-verified physical stores with detectable shipping carriers (2.4% coverage of all stores). Percentages show share of detected carrier instances (stores may use multiple carriers).
Detected from checkout/shipping pages and shipment widgets; cross-border carriers included where visible.
Top 10 Shipping Carriers
Visual Distribution
| Shipping Carrier | Store Count | Market Share |
|---|---|---|
| UPS | 3 | 16.67% |
| DPD | 2 | 11.11% |
| Evri | 2 | 11.11% |
| FedEx | 2 | 11.11% |
| Speedy | 2 | 11.11% |
| GLS | 1 | 5.56% |
| Omniva | 1 | 5.56% |
| USPS | 1 | 5.56% |
| TNT | 1 | 5.56% |
| PostNord | 1 | 5.56% |
| Correos | 1 | 5.56% |
| Envialia | 1 | 5.56% |
Store Launch Timeline
Over the past 12 months, 28 new stores were launched in Hotjar , with the highest activity in 2026-01 (7 stores) , demonstrating ongoing growth in the e-commerce market.
Last 12 Months
7 stores launched
2 stores launched
5 stores launched
6 stores launched
4 stores launched
1 stores launched
2 stores launched
1 stores launched
Monthly Trend
| Month | Stores Launched | Percentage |
|---|---|---|
| 2026-01 | 7 | 25.00% |
| 2025-12 | 2 | 7.14% |
| 2025-11 | 5 | 17.86% |
| 2025-10 | 6 | 21.43% |
| 2025-09 | 4 | 14.29% |
| 2025-08 | 1 | 3.57% |
| 2025-07 | 2 | 7.14% |
| 2025-04 | 1 | 3.57% |
Active Stores by Launch Year
Currently, 171 active stores in Hotjar are tracked in our database , with the most stores launched in 2026 (7 stores still active) . This shows the distribution of currently active stores by their original launch year.
Active Stores by Launch Year
7 active stores
23 active stores
13 active stores
6 active stores
4 active stores
9 active stores
5 active stores
11 active stores
6 active stores
7 active stores
1 active stores
5 active stores
5 active stores
3 active stores
5 active stores
Distribution by Launch Year
| Launch Year | Active Stores | Percentage |
|---|---|---|
| 2026 | 7 | 4.09% |
| 2025 | 23 | 13.45% |
| 2024 | 13 | 7.60% |
| 2023 | 6 | 3.51% |
| 2022 | 4 | 2.34% |
| 2021 | 9 | 5.26% |
| 2020 | 5 | 2.92% |
| 2019 | 11 | 6.43% |
| 2018 | 6 | 3.51% |
| 2017 | 7 | 4.09% |
| 2016 | 1 | 0.58% |
| 2015 | 5 | 2.92% |
| 2014 | 5 | 2.92% |
| 2013 | 3 | 1.75% |
| 2012 | 5 | 2.92% |
| 2011 | 5 | 2.92% |
| 2010 | 4 | 2.34% |
| 2009 | 3 | 1.75% |
| 2008 | 4 | 2.34% |
| 2007 | 3 | 1.75% |
| 2006 | 2 | 1.17% |
| 2005 | 6 | 3.51% |
| 2004 | 3 | 1.75% |
| 2003 | 4 | 2.34% |
| 2002 | 1 | 0.58% |
| 2001 | 2 | 1.17% |
| 2000 | 4 | 2.34% |
| 1999 | 6 | 3.51% |
| 1998 | 2 | 1.17% |
| 1997 | 5 | 2.92% |
| 1996 | 4 | 2.34% |
| 1995 | 3 | 1.75% |
Geographic Distribution
United States leads with 41.4% (58 AI-verified stores) , followed by United Kingdom (9.3%) and Czechia (9.3%) .
Base: 140 AI-verified stores across 20 countries. Percentages show share among AI-verified stores.
Top 10 Countries
58 AI-verified stores
13 AI-verified stores
13 AI-verified stores
6 AI-verified stores
6 AI-verified stores
5 AI-verified stores
4 AI-verified stores
4 AI-verified stores
4 AI-verified stores
3 AI-verified stores
Visual Distribution
| Country | AI-Verified Store Count | Market Share |
|---|---|---|
| United States | 58 | 41.43% |
| United Kingdom | 13 | 9.29% |
| Czechia | 13 | 9.29% |
| Brazil | 6 | 4.29% |
| Spain | 6 | 4.29% |
| France | 5 | 3.57% |
| Poland | 4 | 2.86% |
| Slovakia | 4 | 2.86% |
| Italy | 4 | 2.86% |
| Germany | 3 | 2.14% |
| Australia | 3 | 2.14% |
| New Zealand | 3 | 2.14% |
| Chile | 3 | 2.14% |
| Vietnam | 3 | 2.14% |
| Ireland | 2 | 1.43% |
| India | 2 | 1.43% |
| Argentina | 2 | 1.43% |
| Bulgaria | 2 | 1.43% |
| Mexico | 2 | 1.43% |
| Colombia | 2 | 1.43% |
Featured Stores
A selection of notable and recently launched stores in this segment.
Notable Stores
A sample of well-known stores in this segment tracked by ShopRank.
Custom
Custom
Custom
Custom
Salesforce Commerce Cloud
Data Coverage
| Field | Rows count | Coverage |
|---|---|---|
| Website | 870.0 | 100.00% |
| Emails | 82.0 | 9.43% |
| Phones | 334.0 | 38.39% |
| Ecommerce platform | 804.0 | 92.41% |
| Couriers | 21.0 | 2.41% |
| Payment Providers | 26.0 | 2.99% |
| Categories | 98.0 | 11.26% |
| Social Media | 137.0 | 15.75% |
Coverage reflects detectability from public website analysis. Payment providers and shipping carriers are identified from checkout pages and shipping widgets. Stores using off-site payment flows or custom shipping integrations may not be detected. Actual adoption rates are higher than shown.
Market Intelligence
On-demand market analysis
Self-service access to market data and insights
- Search and segment stores by any criteria
- API integration for automated workflows
- Monthly data refreshes
- Market sizing and segmentation
Strategic Intelligence
Custom research and competitive analysis
Tailored intelligence for strategic decisions
- Custom market reports and analysis
- Competitive landscape monitoring
- Dedicated analyst support
- Flexible licensing and enterprise pricing
Market Intelligence
Understand the Hotjar e-commerce landscape:
Analyze 171.0 verified e-commerce stores on Hotjar - technology adoption, market share, competitive positioning.
- Track Competitive Shifts
-
Monitor platform migrations, technology adoption, and market share changes across Hotjar e-commerce.
- Size Your Addressable Market
-
Segment stores by platform, category, traffic tier, and payment infrastructure to quantify your market opportunity.
- Monitor Adoption Trends
-
Identify which payment providers, shipping carriers, and platforms are gaining or losing traction.
Data Access
- Interactive search and filtering via web app
- REST API for programmatic access and automation
- Monthly data refreshes with historical tracking
Use Cases
- Competitive intelligence and market sizing
- Technology adoption and platform migration analysis
- Sales prospecting and account-based targeting
- Investment research and due diligence
Frequently Asked Questions
- What data is included in the Hotjar e-commerce intelligence?
-
We track 171.0 verified Hotjar e-commerce stores with 50+ data points per store: e-commerce platform, product counts, categories, payment providers, shipping carriers, estimated traffic, technology stack, and verified business contacts.
- How is the data collected and how often is it updated?
-
We continuously crawl 300M+ domains using proprietary web crawlers, AI classification, and technology fingerprinting. The database is refreshed monthly, so you always work with current market data.
- How do I access the data?
-
Self-service plans give you instant access through our web app and REST API. You can search, filter, and segment stores interactively or integrate programmatically into your workflows. View plans →
- Can I filter by specific segments?
-
Yes. You can segment by country, platform, store size, product category, payment provider, shipping carrier, traffic tier, and more. All filtering is available through both the web app and API.
- Do you offer enterprise or custom licensing?
-
Yes. For large-scale data needs, custom market reports, or dedicated support, contact us to discuss enterprise pricing.
Social Media Usage
Facebook leads with 27.0% among stores with at least one detectable social profile (91 stores) , followed by Instagram (26.1%) and TikTok (11.6%) .
Base: 137 stores with any detectable social profile (15.7% of all stores). Percentages show share of detected platform instances (stores may use multiple platforms).
Links and embeds detected on public pages; private/hidden profiles not counted.
Top 10 Social Platforms
91 stores
88 stores
39 stores
38 stores
26 stores
24 stores
19 stores
5 stores
4 stores
3 stores
Visual Distribution