Hotjar Technology Adoption in E-commerce
Discover 259.0 e-commerce stores using Hotjar. Analyze technology adoption, market trends, integration patterns, and business insights.
· · Next full refresh: January 2026
E-commerce Platforms Distribution
Custom leads with 44.3% of stores with physical delivery (109 stores) , followed by Shopify (15.0%) and WooCommerce (10.6%) .
Note: This distribution covers only stores selling physical products with active shopping carts and physical product shipping. Digital products, services, and non-transactional sites are excluded. All stores are verified by our proprietary AI model to ensure accurate e-commerce classification.
Top 10 Platforms (Physical Delivery)
109 stores
37 stores
26 stores
21 stores
14 stores
7 stores
6 stores
6 stores
4 stores
4 stores
Visual Distribution
| Platform | Stores with Physical Delivery | Percentage |
|---|---|---|
| Custom | 109 | 44.31% |
| Shopify | 37 | 15.04% |
| WooCommerce | 26 | 10.57% |
| PrestaShop | 21 | 8.54% |
| Magento | 14 | 5.69% |
| Salesforce Commerce Cloud | 7 | 2.85% |
| Shopify, OpenCart | 6 | 2.44% |
| FurnitureDealer | 6 | 2.44% |
| Gomag | 4 | 1.63% |
| OpenCart, Shopify | 4 | 1.63% |
| YouCan | 3 | 1.22% |
| VTEX | 3 | 1.22% |
| OpenCart | 2 | 0.81% |
| nopCommerce | 2 | 0.81% |
| SAP Commerce Cloud | 2 | 0.81% |
All Stores Distribution
Custom holds 18.5% share of all Hotjar e-commerce stores (109) , with Shopify at 14.7% and WooCommerce at 39.8% (December 2025) .
Note: This broader distribution includes all stores with e-commerce indicators such as platform detection, shopping cart presence, or payment integration. This liberal approach may include some false positives (e.g., WooCommerce installations used for non-commercial purposes) but provides comprehensive market coverage for lead generation and competitive analysis.
Top 10 Platforms (All Stores)
109 stores
87 stores
235 stores
41 stores
55 stores
8 stores
6 stores
9 stores
4 stores
4 stores
Visual Distribution
| Platform | Total Stores | Percentage |
|---|---|---|
| Custom | 109 | 18.47% |
| Shopify | 87 | 14.75% |
| WooCommerce | 235 | 39.83% |
| PrestaShop | 41 | 6.95% |
| Magento | 55 | 9.32% |
| Salesforce Commerce Cloud | 8 | 1.36% |
| Shopify, OpenCart | 6 | 1.02% |
| FurnitureDealer | 9 | 1.53% |
| Gomag | 4 | 0.68% |
| OpenCart, Shopify | 4 | 0.68% |
| YouCan | 5 | 0.85% |
| VTEX | 13 | 2.20% |
| OpenCart | 8 | 1.36% |
| nopCommerce | 2 | 0.34% |
| SAP Commerce Cloud | 4 | 0.68% |
Categories Distribution
Clothing & Accessories leads with 28.2% of all stores (50 stores) , followed by Health & Beauty (14.1%) and Furniture & Home Decor (11.3%) .
Top 10 Categories
50 stores
25 stores
20 stores
13 stores
12 stores
10 stores
9 stores
9 stores
6 stores
6 stores
Visual Distribution
| Category | Number of Stores | Percentage |
|---|---|---|
| Clothing & Accessories | 50 | 28.25% |
| Health & Beauty | 25 | 14.12% |
| Furniture & Home Decor | 20 | 11.30% |
| Electronics & Technology | 13 | 7.34% |
| Food & Beverages | 12 | 6.78% |
| Jewelry & Watches | 10 | 5.65% |
| Home & Garden | 9 | 5.08% |
| Sporting Goods & Outdoor Gear | 9 | 5.08% |
| Vehicles & Parts | 6 | 3.39% |
| Business & Industrial | 6 | 3.39% |
| Tools & Hardware | 6 | 3.39% |
| Gifts & Special Occasions | 4 | 2.26% |
| Arts & Entertainment | 3 | 1.69% |
| Baby & Toddler | 2 | 1.13% |
| Pets & Pet Supplies | 2 | 1.13% |
Payment Providers Distribution
PayPal leads with 27.4% among AI-verified physical stores (23 stores) , followed by MasterCard (10.7%) and Stripe Connect (10.7%) .
Base: 76 AI-verified physical stores with detectable payment providers (9.8% coverage of all stores). Percentages show share of detected provider instances (stores may use multiple providers).
Detected from checkout/payment scripts and provider tags; off-site/manual payments excluded where undetectable.
Top 10 Payment Providers
23 stores
9 stores
9 stores
7 stores
6 stores
6 stores
5 stores
3 stores
3 stores
3 stores
Visual Distribution
| Payment Provider | Store Count | Market Share |
|---|---|---|
| PayPal | 23 | 27.38% |
| MasterCard | 9 | 10.71% |
| Stripe Connect | 9 | 10.71% |
| American Express | 7 | 8.33% |
| Bolt | 6 | 7.14% |
| Klarna | 6 | 7.14% |
| Apple Pay | 5 | 5.95% |
| Paddle | 3 | 3.57% |
| Google Pay | 3 | 3.57% |
| VISA | 3 | 3.57% |
| Mollie | 3 | 3.57% |
| JCB | 2 | 2.38% |
| AfterPay | 2 | 2.38% |
| BitCoin | 2 | 2.38% |
| SagePay | 1 | 1.19% |
Shipping Carriers Distribution
DHL leads with 19.2% among AI-verified physical stores (10 stores) , followed by DPD (13.5%) and UPS (13.5%) .
Base: 61 AI-verified physical stores with detectable shipping carriers (7.8% coverage of all stores). Percentages show share of detected carrier instances (stores may use multiple carriers).
Detected from checkout/shipping pages and shipment widgets; cross-border carriers included where visible.
Top 10 Shipping Carriers
10 stores
7 stores
7 stores
4 stores
4 stores
4 stores
3 stores
3 stores
2 stores
2 stores
Visual Distribution
| Shipping Carrier | Store Count | Market Share |
|---|---|---|
| DHL | 10 | 19.23% |
| DPD | 7 | 13.46% |
| UPS | 7 | 13.46% |
| Mondial Relay | 4 | 7.69% |
| Australia Post | 4 | 7.69% |
| FedEx | 4 | 7.69% |
| GLS | 3 | 5.77% |
| Speedy | 3 | 5.77% |
| PostNL | 2 | 3.85% |
| CTT | 2 | 3.85% |
| TNT | 2 | 3.85% |
| Estafeta | 1 | 1.92% |
| Omniva | 1 | 1.92% |
| Estes | 1 | 1.92% |
| Colis Privé | 1 | 1.92% |
Store Launch Timeline
Over the past 12 months, 24 new stores were launched in Hotjar , with the highest activity in 2025-11 (7 stores) , demonstrating ongoing growth in the e-commerce market.
Last 12 Months
7 stores launched
3 stores launched
1 stores launched
2 stores launched
4 stores launched
1 stores launched
2 stores launched
1 stores launched
1 stores launched
2 stores launched
Monthly Trend
| Month | Stores Launched | Percentage |
|---|---|---|
| 2025-11 | 7 | 29.17% |
| 2025-10 | 3 | 12.50% |
| 2025-09 | 1 | 4.17% |
| 2025-08 | 2 | 8.33% |
| 2025-07 | 4 | 16.67% |
| 2025-05 | 1 | 4.17% |
| 2025-04 | 2 | 8.33% |
| 2025-03 | 1 | 4.17% |
| 2025-02 | 1 | 4.17% |
| 2025-01 | 2 | 8.33% |
Active Stores by Launch Year
Currently, 258 active stores in Hotjar are tracked in our database , with the most stores launched in 2025 (24 stores still active) . This shows the distribution of currently active stores by their original launch year.
Active Stores by Launch Year
24 active stores
15 active stores
8 active stores
13 active stores
22 active stores
20 active stores
21 active stores
9 active stores
13 active stores
4 active stores
6 active stores
5 active stores
14 active stores
8 active stores
8 active stores
Distribution by Launch Year
| Launch Year | Active Stores | Percentage |
|---|---|---|
| 2025 | 24 | 9.30% |
| 2024 | 15 | 5.81% |
| 2023 | 8 | 3.10% |
| 2022 | 13 | 5.04% |
| 2021 | 22 | 8.53% |
| 2020 | 20 | 7.75% |
| 2019 | 21 | 8.14% |
| 2018 | 9 | 3.49% |
| 2017 | 13 | 5.04% |
| 2016 | 4 | 1.55% |
| 2015 | 6 | 2.33% |
| 2014 | 5 | 1.94% |
| 2013 | 14 | 5.43% |
| 2012 | 8 | 3.10% |
| 2011 | 8 | 3.10% |
| 2010 | 3 | 1.16% |
| 2009 | 2 | 0.78% |
| 2008 | 7 | 2.71% |
| 2007 | 7 | 2.71% |
| 2006 | 4 | 1.55% |
| 2005 | 5 | 1.94% |
| 2004 | 3 | 1.16% |
| 2003 | 2 | 0.78% |
| 2002 | 4 | 1.55% |
| 2001 | 7 | 2.71% |
| 2000 | 7 | 2.71% |
| 1999 | 4 | 1.55% |
| 1998 | 3 | 1.16% |
| 1997 | 3 | 1.16% |
| 1996 | 5 | 1.94% |
| 1995 | 2 | 0.78% |
Geographic Distribution
United States leads with 33.2% (64 AI-verified stores) , followed by United Kingdom (7.8%) and Czechia (6.7%) .
Base: 193 AI-verified stores across 20 countries. Percentages show share among AI-verified stores.
Top 10 Countries
64 AI-verified stores
15 AI-verified stores
13 AI-verified stores
11 AI-verified stores
10 AI-verified stores
9 AI-verified stores
9 AI-verified stores
7 AI-verified stores
7 AI-verified stores
6 AI-verified stores
Visual Distribution
| Country | AI-Verified Store Count | Market Share |
|---|---|---|
| United States | 64 | 33.16% |
| United Kingdom | 15 | 7.77% |
| Czechia | 13 | 6.74% |
| Brazil | 11 | 5.70% |
| France | 10 | 5.18% |
| Netherlands | 9 | 4.66% |
| Italy | 9 | 4.66% |
| Australia | 7 | 3.63% |
| Spain | 7 | 3.63% |
| Mexico | 6 | 3.11% |
| Slovakia | 6 | 3.11% |
| Canada | 5 | 2.59% |
| Poland | 5 | 2.59% |
| Sweden | 5 | 2.59% |
| Germany | 4 | 2.07% |
| Romania | 4 | 2.07% |
| Chile | 4 | 2.07% |
| Ireland | 3 | 1.55% |
| Saudi Arabia | 3 | 1.55% |
| India | 3 | 1.55% |
Featured Stores
Discover the strongest performers and newest entrants in Hotjar's e-commerce landscape.
Top Stores by GMV
Data will be available soon.
New Stores
Recently launched ecommerce sites detected by ShopRank in the last full month.
OpenCart — Clothing & Accessories
Shopify — Clothing & Accessories
Shopify — Clothing & Accessories
Custom
OpenCart — Clothing & Accessories
Dataset Coverage
| Field | Rows count | Coverage |
|---|---|---|
| Website | 779.0 | 100.00% |
| Emails | 218.0 | 27.98% |
| Phones | 253.0 | 32.48% |
| Ecommerce platform | 746.0 | 95.76% |
| Couriers | 61.0 | 7.83% |
| Payment Providers | 76.0 | 9.76% |
| Categories | 210.0 | 26.96% |
| Social Media | 287.0 | 36.84% |
Starter Package
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Maximize Your ROI
Use our detailed Hotjar E-commerce Database to:
Gain actionable insights into 259.0 physical stores in Hotjar.
- Identify High-Value Leads
-
Quickly find and contact the best decision-makers at Hotjar online stores.
- Conduct Competitive Analysis
-
Analyze your competitors' market share, product categories, and technology stacks.
- Direct Outreach
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Access verified business contacts to accelerate your sales and marketing outreach.
Data Format & Delivery
Available Formats
- CSV
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Delivery Methods
- Direct download
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Use Cases
- Lead Generation
- B2B Marketing
- Direct Marketing
- Email Marketing
- B2B Retargeting
- Market Research
Frequently Asked Questions
- What data is included in the Hotjar E-commerce Database?
-
Our database covers over 259.0 Hotjar physical stores, including website URLs, verified contacts (emails, phones), e-commerce platforms, product counts, categories, estimated monthly traffic, and more.
- How fresh is your data and how often is it updated?
-
We update our database quarterly, using web crawling, AI analysis, and manual verification. This ensures you always receive the most accurate, relevant, and actionable data.
- Can I get a free sample before purchasing?
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Absolutely! Contact us to request a free sample dataset customized to your needs. We're happy to provide demos and answer any questions.
- Can I buy only selected segments of data?
-
Yes, you can purchase targeted segments tailored specifically to your business needs—by industry, platform, store size, and more. Contact us for details.
- How quickly can I access the full dataset after purchase?
-
You'll receive immediate access upon payment completion. Our data can be downloaded directly or delivered via email or API.
- What licensing options are available?
-
We offer flexible licensing: one-time purchases, annual subscriptions, and customized enterprise plans. Reach out to discuss the best solution for your business.
Social Media Usage
Facebook leads with 27.3% among stores with at least one detectable social profile (164 stores) , followed by Instagram (26.3%) and YouTube (12.2%) .
Base: 287 stores with any detectable social profile (36.8% of all stores). Percentages show share of detected platform instances (stores may use multiple platforms).
Links and embeds detected on public pages; private/hidden profiles not counted.
Top 10 Social Platforms
164 stores
158 stores
73 stores
56 stores
46 stores
38 stores
35 stores
18 stores
9 stores
3 stores
Visual Distribution