Hotjar Technology Adoption in E-commerce
Discover 592.0 e-commerce stores using Hotjar. Analyze technology adoption, market trends, integration patterns, and business insights.
· · Next full refresh: December 2025
E-commerce Platforms Distribution
Custom leads with 74.5% of stores with physical delivery (433 stores) , followed by Shopify (6.2%) and WooCommerce (4.8%) .
Note: This distribution covers only stores selling physical products with active shopping carts and physical product shipping. Digital products, services, and non-transactional sites are excluded. All stores are verified by our proprietary AI model to ensure accurate e-commerce classification.
Top 10 Platforms (Physical Delivery)
433 stores
36 stores
28 stores
22 stores
21 stores
13 stores
5 stores
5 stores
4 stores
3 stores
Visual Distribution
| Platform | Stores with Physical Delivery | Percentage |
|---|---|---|
| Custom | 433 | 74.53% |
| Shopify | 36 | 6.20% |
| WooCommerce | 28 | 4.82% |
| Magento | 22 | 3.79% |
| PrestaShop | 21 | 3.61% |
| Salesforce Commerce Cloud | 13 | 2.24% |
| SAP Commerce Cloud | 5 | 0.86% |
| OpenCart | 5 | 0.86% |
| Miva | 4 | 0.69% |
| VTEX | 3 | 0.52% |
| Gomag | 3 | 0.52% |
| YouCan | 3 | 0.52% |
| Shopware | 2 | 0.34% |
| Wix eCommerce | 2 | 0.34% |
| Loja Integrada | 1 | 0.17% |
All Stores Distribution
Custom holds 9.3% share of all Hotjar e-commerce stores (433) , with Shopify at 35.9% and WooCommerce at 35.1% (November 2025) .
Note: This broader distribution includes all stores with e-commerce indicators such as platform detection, shopping cart presence, or payment integration. This liberal approach may include some false positives (e.g., WooCommerce installations used for non-commercial purposes) but provides comprehensive market coverage for lead generation and competitive analysis.
Top 10 Platforms (All Stores)
433 stores
1,669 stores
1,630 stores
351 stores
227 stores
34 stores
13 stores
41 stores
39 stores
44 stores
Visual Distribution
| Platform | Total Stores | Percentage |
|---|---|---|
| Custom | 433 | 9.32% |
| Shopify | 1669 | 35.92% |
| WooCommerce | 1630 | 35.08% |
| Magento | 351 | 7.55% |
| PrestaShop | 227 | 4.89% |
| Salesforce Commerce Cloud | 34 | 0.73% |
| SAP Commerce Cloud | 13 | 0.28% |
| OpenCart | 41 | 0.88% |
| Miva | 39 | 0.84% |
| VTEX | 44 | 0.95% |
| Gomag | 16 | 0.34% |
| YouCan | 16 | 0.34% |
| Shopware | 23 | 0.50% |
| Wix eCommerce | 92 | 1.98% |
| Loja Integrada | 18 | 0.39% |
Categories Distribution
Home & Garden leads with 19.5% of all stores (73 stores) , followed by Health & Beauty (14.4%) and Clothing & Accessories (12.3%) .
Top 10 Categories
73 stores
54 stores
46 stores
39 stores
27 stores
24 stores
20 stores
17 stores
16 stores
16 stores
Visual Distribution
| Category | Number of Stores | Percentage |
|---|---|---|
| Home & Garden | 73 | 19.47% |
| Health & Beauty | 54 | 14.40% |
| Clothing & Accessories | 46 | 12.27% |
| Vehicles & Parts | 39 | 10.40% |
| Food & Beverages | 27 | 7.20% |
| Electronics & Technology | 24 | 6.40% |
| Business & Industrial | 20 | 5.33% |
| Furniture & Home Decor | 17 | 4.53% |
| Books & Media | 16 | 4.27% |
| Tools & Hardware | 16 | 4.27% |
| Jewelry & Watches | 14 | 3.73% |
| Sporting Goods & Outdoor Gear | 13 | 3.47% |
| Arts & Entertainment | 7 | 1.87% |
| Gifts & Special Occasions | 5 | 1.33% |
| Pets & Pet Supplies | 4 | 1.07% |
Payment Providers Distribution
PayPal leads with 18.9% among AI-verified physical stores (23 stores) , followed by MasterCard (14.8%) and American Express (9.8%) .
Base: 660 AI-verified physical stores with detectable payment providers (10.3% coverage of all stores). Percentages show share of detected provider instances (stores may use multiple providers).
Detected from checkout/payment scripts and provider tags; off-site/manual payments excluded where undetectable.
Top 10 Payment Providers
23 stores
18 stores
12 stores
12 stores
11 stores
9 stores
8 stores
5 stores
5 stores
5 stores
Visual Distribution
| Payment Provider | Store Count | Market Share |
|---|---|---|
| PayPal | 23 | 18.85% |
| MasterCard | 18 | 14.75% |
| American Express | 12 | 9.84% |
| Bolt | 12 | 9.84% |
| Klarna | 11 | 9.02% |
| Stripe Connect | 9 | 7.38% |
| VISA | 8 | 6.56% |
| JCB | 5 | 4.10% |
| Apple Pay | 5 | 4.10% |
| Paddle | 5 | 4.10% |
| AfterPay | 4 | 3.28% |
| Google Pay | 4 | 3.28% |
| Mollie | 2 | 1.64% |
| BitCoin | 2 | 1.64% |
| Affirm | 2 | 1.64% |
Shipping Carriers Distribution
UPS leads with 15.7% among AI-verified physical stores (13 stores) , followed by DHL (14.5%) and FedEx (13.3%) .
Base: 566 AI-verified physical stores with detectable shipping carriers (8.8% coverage of all stores). Percentages show share of detected carrier instances (stores may use multiple carriers).
Detected from checkout/shipping pages and shipment widgets; cross-border carriers included where visible.
Top 10 Shipping Carriers
Visual Distribution
| Shipping Carrier | Store Count | Market Share |
|---|---|---|
| UPS | 13 | 15.66% |
| DHL | 12 | 14.46% |
| FedEx | 11 | 13.25% |
| GLS | 9 | 10.84% |
| DPD | 8 | 9.64% |
| Estes | 5 | 6.02% |
| Schenker | 4 | 4.82% |
| Australia Post | 4 | 4.82% |
| TNT | 4 | 4.82% |
| USPS | 3 | 3.61% |
| Hermes | 3 | 3.61% |
| Magyar Posta | 2 | 2.41% |
| Correios | 2 | 2.41% |
| Bpost | 2 | 2.41% |
| ASM | 1 | 1.20% |
Store Launch Timeline
Over the past 12 months, 16 new stores were launched in Hotjar , with the highest activity in 2025-10 (3 stores) , demonstrating ongoing growth in the e-commerce market.
Last 12 Months
3 stores launched
1 stores launched
1 stores launched
1 stores launched
3 stores launched
1 stores launched
2 stores launched
2 stores launched
2 stores launched
Monthly Trend
| Month | Stores Launched | Percentage |
|---|---|---|
| 2025-10 | 3 | 18.75% |
| 2025-09 | 1 | 6.25% |
| 2025-08 | 1 | 6.25% |
| 2025-07 | 1 | 6.25% |
| 2025-04 | 3 | 18.75% |
| 2025-03 | 1 | 6.25% |
| 2025-02 | 2 | 12.50% |
| 2025-01 | 2 | 12.50% |
| 2024-11 | 2 | 12.50% |
Active Stores by Launch Year
Currently, 574 active stores in Hotjar are tracked in our database , with the most stores launched in 2025 (14 stores still active) . This shows the distribution of currently active stores by their original launch year.
Active Stores by Launch Year
14 active stores
30 active stores
35 active stores
40 active stores
44 active stores
47 active stores
45 active stores
34 active stores
29 active stores
19 active stores
13 active stores
19 active stores
23 active stores
18 active stores
19 active stores
Distribution by Launch Year
| Launch Year | Active Stores | Percentage |
|---|---|---|
| 2025 | 14 | 2.44% |
| 2024 | 30 | 5.23% |
| 2023 | 35 | 6.10% |
| 2022 | 40 | 6.97% |
| 2021 | 44 | 7.67% |
| 2020 | 47 | 8.19% |
| 2019 | 45 | 7.84% |
| 2018 | 34 | 5.92% |
| 2017 | 29 | 5.05% |
| 2016 | 19 | 3.31% |
| 2015 | 13 | 2.26% |
| 2014 | 19 | 3.31% |
| 2013 | 23 | 4.01% |
| 2012 | 18 | 3.14% |
| 2011 | 19 | 3.31% |
| 2010 | 7 | 1.22% |
| 2009 | 6 | 1.05% |
| 2008 | 15 | 2.61% |
| 2007 | 14 | 2.44% |
| 2006 | 11 | 1.92% |
| 2005 | 8 | 1.39% |
| 2004 | 9 | 1.57% |
| 2003 | 9 | 1.57% |
| 2002 | 9 | 1.57% |
| 2001 | 7 | 1.22% |
| 2000 | 11 | 1.92% |
| 1999 | 10 | 1.74% |
| 1998 | 6 | 1.05% |
| 1997 | 9 | 1.57% |
| 1996 | 9 | 1.57% |
| 1995 | 5 | 0.87% |
Geographic Distribution
United States leads with 21.2% (88 AI-verified stores) , followed by Norway (14.9%) and Brazil (7.7%) .
Base: 416 AI-verified stores across 20 countries. Percentages show share among AI-verified stores.
Top 10 Countries
88 AI-verified stores
62 AI-verified stores
32 AI-verified stores
29 AI-verified stores
28 AI-verified stores
20 AI-verified stores
17 AI-verified stores
16 AI-verified stores
14 AI-verified stores
14 AI-verified stores
Visual Distribution
| Country | AI-Verified Store Count | Market Share |
|---|---|---|
| United States | 88 | 21.15% |
| Norway | 62 | 14.90% |
| Brazil | 32 | 7.69% |
| Spain | 29 | 6.97% |
| United Kingdom | 28 | 6.73% |
| France | 20 | 4.81% |
| Netherlands | 17 | 4.09% |
| Australia | 16 | 3.85% |
| Mexico | 14 | 3.37% |
| Czechia | 14 | 3.37% |
| Italy | 12 | 2.88% |
| Canada | 11 | 2.64% |
| Iran | 11 | 2.64% |
| Poland | 11 | 2.64% |
| Hungary | 10 | 2.40% |
| India | 9 | 2.16% |
| Turkey | 9 | 2.16% |
| Slovakia | 8 | 1.92% |
| Argentina | 8 | 1.92% |
| Germany | 7 | 1.68% |
Featured Stores
Discover the strongest performers and newest entrants in Hotjar's e-commerce landscape.
Top Stores by GMV
Data will be available soon.
New Stores
Recently launched ecommerce sites detected by ShopRank in the last full month.
OpenCart — Clothing & Accessories
OpenCart — Clothing & Accessories
OpenCart — Clothing & Accessories
Dataset Coverage
| Field | Rows count | Coverage |
|---|---|---|
| Website | 6.4k | 100.00% |
| Emails | 1.6k | 24.45% |
| Phones | 1.8k | 27.31% |
| Ecommerce platform | 6.1k | 95.01% |
| Couriers | 566.0 | 8.83% |
| Payment Providers | 660.0 | 10.30% |
| Categories | 416.0 | 6.49% |
| Social Media | 4.9k | 75.92% |
Starter Package
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Maximize Your ROI
Use our detailed Hotjar E-commerce Database to:
Gain actionable insights into 592.0 physical stores in Hotjar.
- Identify High-Value Leads
-
Quickly find and contact the best decision-makers at Hotjar online stores.
- Conduct Competitive Analysis
-
Analyze your competitors' market share, product categories, and technology stacks.
- Direct Outreach
-
Access verified business contacts to accelerate your sales and marketing outreach.
Data Format & Delivery
Available Formats
- CSV
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Delivery Methods
- Direct download
- Email delivery
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Use Cases
- Lead Generation
- B2B Marketing
- Direct Marketing
- Email Marketing
- B2B Retargeting
- Market Research
Frequently Asked Questions
- What data is included in the Hotjar E-commerce Database?
-
Our database covers over 592.0 Hotjar physical stores, including website URLs, verified contacts (emails, phones), e-commerce platforms, product counts, categories, estimated monthly traffic, and more.
- How fresh is your data and how often is it updated?
-
We update our database quarterly, using web crawling, AI analysis, and manual verification. This ensures you always receive the most accurate, relevant, and actionable data.
- Can I get a free sample before purchasing?
-
Absolutely! Contact us to request a free sample dataset customized to your needs. We're happy to provide demos and answer any questions.
- Can I buy only selected segments of data?
-
Yes, you can purchase targeted segments tailored specifically to your business needs—by industry, platform, store size, and more. Contact us for details.
- How quickly can I access the full dataset after purchase?
-
You'll receive immediate access upon payment completion. Our data can be downloaded directly or delivered via email or API.
- What licensing options are available?
-
We offer flexible licensing: one-time purchases, annual subscriptions, and customized enterprise plans. Reach out to discuss the best solution for your business.
Social Media Usage
Facebook leads with 29.7% among stores with at least one detectable social profile (422 stores) , followed by Instagram (25.1%) and YouTube (13.6%) .
Base: 4,865 stores with any detectable social profile (75.9% of all stores). Percentages show share of detected platform instances (stores may use multiple platforms).
Links and embeds detected on public pages; private/hidden profiles not counted.
Top 10 Social Platforms
422 stores
357 stores
193 stores
147 stores
106 stores
75 stores
46 stores
45 stores
25 stores
4 stores
Visual Distribution