Hotjar Technology Adoption in E-commerce
Discover 160 verified e-commerce stores using Hotjar. Analyze technology adoption, market trends, integration patterns, and business insights.
Detected across 723 domains. 160 verified as active stores with physical delivery.
This is a public report preview. Use the catalog, exports or API for account lists. Fields depend on your plan; coverage varies by merchant.
160 verified active stores out of 723 detected · 22.1% verification rate
E-commerce Platforms Distribution
Custom stores with 45.0% of stores with physical delivery (72 stores) , followed by Shopify (13.1%) and Magento (10.0%) .
Base: 160 active verified stores, including those without a detected platform. Rankings show leading platform combinations; displayed percentages need not sum to 100%. Digital products, services, and non-transactional sites are excluded. All stores are verified by our proprietary AI model to ensure accurate e-commerce classification.
Top 10 Platforms (Physical Delivery)
72 stores
21 stores
16 stores
12 stores
6 stores
5 stores
4 stores
4 stores
4 stores
3 stores
Visual Distribution
72 stores
21 stores
16 stores
12 stores
6 stores
5 stores
4 stores
4 stores
4 stores
3 stores
| Platform | Stores with Physical Delivery | Percentage |
|---|---|---|
| Custom | 72 | 45.00% |
| Shopify | 21 | 13.13% |
| Magento | 16 | 10.00% |
| Shopify, OpenCart | 12 | 7.50% |
| OpenCart, Shopify | 6 | 3.75% |
| WooCommerce | 5 | 3.13% |
| Miva | 4 | 2.50% |
| Salesforce Commerce Cloud | 4 | 2.50% |
| PrestaShop | 4 | 2.50% |
| SAP Commerce Cloud | 3 | 1.88% |
Show broader dataset (all e-commerce signals)
Websites with E-commerce Signals
Custom holds 10.0% share of detected Hotjar e-commerce signals (72) , with Shopify at 9.0% and Magento at 10.1% (June 2026) .
Base: 723 domains in this report's signal population, including domains without a detected platform. This is not a store count: it can include redirects and non-transactional sites. Displayed percentages need not sum to 100%.
Top 10 Platforms (All Signals)
72 websites
65 websites
73 websites
12 websites
6 websites
170 websites
22 websites
8 websites
30 websites
5 websites
Visual Distribution
72 websites
65 websites
73 websites
12 websites
6 websites
170 websites
22 websites
8 websites
30 websites
5 websites
| Platform | Websites with Signals | Percentage |
|---|---|---|
| Custom | 72 | 9.96% |
| Shopify | 65 | 8.99% |
| Magento | 73 | 10.10% |
| Shopify, OpenCart | 12 | 1.66% |
| OpenCart, Shopify | 6 | 0.83% |
| WooCommerce | 170 | 23.51% |
| Miva | 22 | 3.04% |
| Salesforce Commerce Cloud | 8 | 1.11% |
| PrestaShop | 30 | 4.15% |
| SAP Commerce Cloud | 5 | 0.69% |
Categories Distribution
Clothing & Accessories stores with 32.5% of all stores (52 stores) , followed by Health & Beauty (8.8%) and Electronics & Technology (3.8%) .
Base: 160 active verified stores, including stores without a detected category. Percentages use this full population, not only the displayed categories.
Top 10 Categories
52 stores
14 stores
6 stores
4 stores
4 stores
3 stores
2 stores
2 stores
1 stores
1 stores
Visual Distribution
52 stores
14 stores
6 stores
4 stores
4 stores
3 stores
2 stores
2 stores
1 stores
1 stores
| Category | Number of Stores | Percentage |
|---|---|---|
| Clothing & Accessories | 52 | 32.50% |
| Health & Beauty | 14 | 8.75% |
| Electronics & Technology | 6 | 3.75% |
| Sporting Goods & Outdoor Gear | 4 | 2.50% |
| Jewelry & Watches | 4 | 2.50% |
| Tools & Hardware | 3 | 1.88% |
| Business & Industrial | 2 | 1.25% |
| Pets & Pet Supplies | 2 | 1.25% |
| Toys & Games | 1 | 0.63% |
| Home & Garden | 1 | 0.63% |
Payment Providers Distribution
PayPal accounts for 24.0% of displayed detection occurrences (6 occurrences) , followed by American Express (16.0%) and Bolt (12.0%) .
Base: 25 provider detection occurrences in the displayed ranking, from active stores. One store can contribute multiple occurrences. These percentages are not the share of unique stores or all detections.
Detected from checkout/payment scripts and provider tags; off-site/manual payments excluded where undetectable.
Top 10 Payment Providers
6 occurrences
4 occurrences
3 occurrences
3 occurrences
2 occurrences
2 occurrences
2 occurrences
1 occurrences
1 occurrences
1 occurrences
Visual Distribution
6 occurrences
4 occurrences
3 occurrences
3 occurrences
2 occurrences
2 occurrences
2 occurrences
1 occurrences
1 occurrences
1 occurrences
| Payment Provider | Detection Occurrences | Share of Displayed Occurrences |
|---|---|---|
| PayPal | 6 | 24.00% |
| American Express | 4 | 16.00% |
| Bolt | 3 | 12.00% |
| MasterCard | 3 | 12.00% |
| VISA | 2 | 8.00% |
| Boleto | 2 | 8.00% |
| Apple Pay | 2 | 8.00% |
| Affirm | 1 | 4.00% |
| Hipercard | 1 | 4.00% |
| Klarna | 1 | 4.00% |
Shipping Carriers Distribution
Correios accounts for 15.4% of displayed detection occurrences (2 occurrences) , followed by FedEx (15.4%) and UPS (15.4%) .
Base: 13 carrier detection occurrences in the displayed ranking, from active stores. One store can contribute multiple occurrences. These percentages are not the share of unique stores or all detections.
Detected from checkout/shipping pages and shipment widgets; cross-border carriers included where visible.
Top 10 Shipping Carriers
Visual Distribution
2 occurrences
2 occurrences
2 occurrences
1 occurrences
1 occurrences
1 occurrences
1 occurrences
1 occurrences
1 occurrences
1 occurrences
| Shipping Carrier | Detection Occurrences | Share of Displayed Occurrences |
|---|---|---|
| Correios | 2 | 15.38% |
| FedEx | 2 | 15.38% |
| UPS | 2 | 15.38% |
| DSV | 1 | 7.69% |
| USPS | 1 | 7.69% |
| Evri | 1 | 7.69% |
| DPD | 1 | 7.69% |
| Envialia | 1 | 7.69% |
| Correos | 1 | 7.69% |
| Speedy | 1 | 7.69% |
Store Launch Timeline
Over the past 12 months, 30 new stores were launched in Hotjar , with the highest activity in 2026-05 (1 stores) , demonstrating ongoing growth in the e-commerce market.
Last 12 Months
1 stores launched
2 stores launched
2 stores launched
8 stores launched
1 stores launched
5 stores launched
6 stores launched
2 stores launched
1 stores launched
2 stores launched
Monthly Trend
3.3% of last 12 months
6.7% of last 12 months
6.7% of last 12 months
26.7% of last 12 months
3.3% of last 12 months
16.7% of last 12 months
20.0% of last 12 months
6.7% of last 12 months
3.3% of last 12 months
6.7% of last 12 months
| Month | Stores Launched | Percentage |
|---|---|---|
| 2026-05 | 1 | 3.33% |
| 2026-04 | 2 | 6.67% |
| 2026-03 | 2 | 6.67% |
| 2026-01 | 8 | 26.67% |
| 2025-12 | 1 | 3.33% |
| 2025-11 | 5 | 16.67% |
| 2025-10 | 6 | 20.00% |
| 2025-09 | 2 | 6.67% |
| 2025-08 | 1 | 3.33% |
| 2025-07 | 2 | 6.67% |
Active Stores by Launch Year
Currently, 160 active stores in Hotjar are tracked in our database , with the most stores launched in 2026 (13 stores still active) . This shows the distribution of currently active stores by their original launch year.
Active Stores by Launch Year
13 active stores
18 active stores
11 active stores
7 active stores
4 active stores
8 active stores
5 active stores
9 active stores
6 active stores
5 active stores
1 active stores
5 active stores
4 active stores
3 active stores
4 active stores
Distribution by Launch Year
8.1% of tracked active stores
11.3% of tracked active stores
6.9% of tracked active stores
4.4% of tracked active stores
2.5% of tracked active stores
5.0% of tracked active stores
3.1% of tracked active stores
5.6% of tracked active stores
3.8% of tracked active stores
3.1% of tracked active stores
0.6% of tracked active stores
3.1% of tracked active stores
2.5% of tracked active stores
1.9% of tracked active stores
2.5% of tracked active stores
| Launch Year | Active Stores | Percentage |
|---|---|---|
| 2026 | 13 | 8.13% |
| 2025 | 18 | 11.25% |
| 2024 | 11 | 6.88% |
| 2023 | 7 | 4.38% |
| 2022 | 4 | 2.50% |
| 2021 | 8 | 5.00% |
| 2020 | 5 | 3.13% |
| 2019 | 9 | 5.63% |
| 2018 | 6 | 3.75% |
| 2017 | 5 | 3.13% |
| 2016 | 1 | 0.63% |
| 2015 | 5 | 3.13% |
| 2014 | 4 | 2.50% |
| 2013 | 3 | 1.88% |
| 2012 | 4 | 2.50% |
Geographic Distribution
United States stores with 24.4% (39 active verified stores) , followed by Czechia (7.5%) and United Kingdom (6.9%) .
Base: 160 active verified stores, including stores with unknown country. Percentages use the full population, not only the displayed countries.
Top 10 Countries
39 active verified stores
12 active verified stores
11 active verified stores
7 active verified stores
4 active verified stores
4 active verified stores
4 active verified stores
4 active verified stores
3 active verified stores
3 active verified stores
Visual Distribution
39 active verified stores
12 active verified stores
11 active verified stores
7 active verified stores
4 active verified stores
4 active verified stores
4 active verified stores
4 active verified stores
3 active verified stores
3 active verified stores
| Country | AI-Verified Store Count | Market Share |
|---|---|---|
| United States | 39 | 24.38% |
| Czechia | 12 | 7.50% |
| United Kingdom | 11 | 6.88% |
| Spain | 7 | 4.38% |
| Brazil | 4 | 2.50% |
| Colombia | 4 | 2.50% |
| Indonesia | 4 | 2.50% |
| France | 4 | 2.50% |
| Germany | 3 | 1.88% |
| Poland | 3 | 1.88% |
Featured Stores
A selection of notable and recently launched stores in this segment.
Notable Stores
A sample of well-known stores in this segment tracked by ShopRank.
Custom
Salesforce Commerce Cloud
Custom
Custom
Custom
New Stores
Recently launched stores detected by ShopRank in the last full month.
WooCommerce - Electronics & Technology
Data Coverage
Coverage among all domains with this detected signal, including non-active profiles; not just active stores.
| Field | Rows count | Coverage |
|---|---|---|
| Website | 723 | 100.00% |
| Emails | 66 | 9.13% |
| Phones | 295 | 40.80% |
| Ecommerce platform | 659 | 91.15% |
| Couriers | 11 | 1.52% |
| Payment Providers | 31 | 4.29% |
| Categories | 95 | 13.14% |
| Social Media | 124 | 17.15% |
Coverage reflects detectability from public website analysis. Payment providers and shipping carriers are identified from checkout pages and shipping widgets. Stores using off-site payment flows or custom shipping integrations may not be detected. Actual adoption rates are higher than shown.
Market Intelligence
On-demand market analysis
Self-service access to market data and insights
- Search and segment stores by any criteria
- API integration for automated workflows
- Periodic index updates
- Market sizing and segmentation
Strategic Intelligence
Custom research and competitive analysis
Tailored intelligence for strategic decisions
- Custom market reports and analysis
- Competitive landscape monitoring
- Direct support from the founder
- Flexible licensing and enterprise pricing
Market Intelligence
Understand the Hotjar e-commerce landscape:
Analyze 160 verified e-commerce stores on Hotjar - technology adoption, market share, competitive positioning.
- Track Competitive Shifts
-
Monitor platform migrations, technology adoption, and market share changes across Hotjar e-commerce.
- Size Your Addressable Market
-
Segment stores by country, platform, category, PSP, carrier, technology, and merchant-size signals to quantify your market opportunity.
- Monitor Adoption Trends
-
Identify which payment providers, shipping carriers, and platforms are gaining or losing traction.
Data Access
- Interactive search and filtering via web app
- REST API for programmatic access and automation
- Index updates; historical datasets by agreement
Use Cases
- Competitive intelligence and market sizing
- Technology adoption and platform migration analysis
- Sales prospecting and account-based targeting
- Investment research and due diligence
Frequently Asked Questions
- What data is included in the Hotjar e-commerce intelligence?
-
We track 160 verified Hotjar e-commerce stores whose profiles can include: e-commerce platform, product counts, categories, payment providers, shipping carriers, technology stack, merchant-size signals, and available business contact fields.
- How is the data collected and how often is it updated?
-
We rebuild the searchable index typically every 2–4 weeks. Observation dates vary by source and field; a rebuild does not mean every website was observed again. This public report has its own publication date and may use an older snapshot than the live catalog. Coverage varies by field and market. A missing payment or carrier signal means we did not detect it, not that the merchant does not use it.
- How do I access the data?
-
Self-service plans give you instant access through our web app and REST API. You can search, filter, and segment stores interactively or integrate programmatically into your workflows. View plans →
- Can I filter by specific segments?
-
Yes. You can segment by country, platform, product category, payment provider, shipping carrier, technology stack, store age, cross-border signals, and merchant-size bands. Some advanced signals are plan-gated, and the same field contract is used by the web app, exports, and API.
- Do you offer enterprise or custom licensing?
-
Yes. For large-scale data needs, custom market reports, or dedicated support, contact us to discuss enterprise pricing.
Social Media Usage
Facebook accounts for 26.1% of displayed detection occurrences (87 occurrences) , followed by Instagram (25.8%) and TikTok (12.0%) .
Base: 333 social-platform detection occurrences in the displayed ranking, from active stores. One store can contribute multiple occurrences. These percentages are not the share of unique stores or all detections.
Links and embeds detected on public pages; private/hidden profiles not counted.
Top 10 Social Platforms
87 occurrences
86 occurrences
40 occurrences
35 occurrences
30 occurrences
22 occurrences
20 occurrences
6 occurrences
4 occurrences
3 occurrences
Visual Distribution
87 occurrences
86 occurrences
40 occurrences
35 occurrences
30 occurrences
22 occurrences
20 occurrences
6 occurrences
4 occurrences
3 occurrences