Hotjar Technology Adoption in E-commerce
Discover 6.7k e-commerce stores using Hotjar. Analyze technology adoption, market trends, integration patterns, and business insights.
· · Next full refresh: December 2025
E-commerce Platforms Distribution
Custom leads with 97.7% of stores with physical delivery (6,522 stores) , followed by Shopify (0.6%) and WooCommerce (0.5%) .
Note: This distribution covers only stores selling physical products with active shopping carts and physical product shipping. Digital products, services, and non-transactional sites are excluded. All stores are verified by our proprietary AI model to ensure accurate e-commerce classification.
Top 10 Platforms (Physical Delivery)
6,522 stores
37 stores
31 stores
23 stores
22 stores
13 stores
5 stores
5 stores
4 stores
3 stores
Visual Distribution
| Platform | Stores with Physical Delivery | Percentage |
|---|---|---|
| Custom | 6522 | 97.69% |
| Shopify | 37 | 0.55% |
| WooCommerce | 31 | 0.46% |
| Magento | 23 | 0.34% |
| PrestaShop | 22 | 0.33% |
| Salesforce Commerce Cloud | 13 | 0.19% |
| SAP Commerce Cloud | 5 | 0.07% |
| OpenCart | 5 | 0.07% |
| Miva | 4 | 0.06% |
| YouCan | 3 | 0.04% |
| VTEX | 3 | 0.04% |
| Gomag | 3 | 0.04% |
| Wix eCommerce | 2 | 0.03% |
| Shopware | 2 | 0.03% |
| Ikas | 1 | 0.01% |
All Stores Distribution
Custom holds 59.8% share of all Hotjar e-commerce stores (6,522) , with Shopify at 16.4% and WooCommerce at 15.4% (November 2025) .
Note: This broader distribution includes all stores with e-commerce indicators such as platform detection, shopping cart presence, or payment integration. This liberal approach may include some false positives (e.g., WooCommerce installations used for non-commercial purposes) but provides comprehensive market coverage for lead generation and competitive analysis.
Top 10 Platforms (All Stores)
6,522 stores
1,792 stores
1,678 stores
357 stores
229 stores
34 stores
13 stores
44 stores
39 stores
16 stores
Visual Distribution
| Platform | Total Stores | Percentage |
|---|---|---|
| Custom | 6522 | 59.82% |
| Shopify | 1792 | 16.44% |
| WooCommerce | 1678 | 15.39% |
| Magento | 357 | 3.27% |
| PrestaShop | 229 | 2.10% |
| Salesforce Commerce Cloud | 34 | 0.31% |
| SAP Commerce Cloud | 13 | 0.12% |
| OpenCart | 44 | 0.40% |
| Miva | 39 | 0.36% |
| YouCan | 16 | 0.15% |
| VTEX | 43 | 0.39% |
| Gomag | 17 | 0.16% |
| Wix eCommerce | 93 | 0.85% |
| Shopware | 23 | 0.21% |
| Ikas | 3 | 0.03% |
Categories Distribution
Vehicles & Parts leads with 14.6% of all stores (672 stores) , followed by Health & Beauty (13.7%) and Business & Industrial (12.0%) .
Top 10 Categories
672 stores
632 stores
554 stores
528 stores
410 stores
357 stores
303 stores
285 stores
183 stores
162 stores
Visual Distribution
| Category | Number of Stores | Percentage |
|---|---|---|
| Vehicles & Parts | 672 | 14.61% |
| Health & Beauty | 632 | 13.74% |
| Business & Industrial | 554 | 12.04% |
| Home & Garden | 528 | 11.48% |
| Food & Beverages | 410 | 8.91% |
| Electronics & Technology | 357 | 7.76% |
| Clothing & Accessories | 303 | 6.59% |
| Furniture & Home Decor | 285 | 6.19% |
| Books & Media | 183 | 3.98% |
| Tools & Hardware | 162 | 3.52% |
| Arts & Entertainment | 138 | 3.00% |
| Sporting Goods & Outdoor Gear | 130 | 2.83% |
| Gifts & Special Occasions | 109 | 2.37% |
| Jewelry & Watches | 70 | 1.52% |
| Pets & Pet Supplies | 68 | 1.48% |
Payment Providers Distribution
PayPal leads with 20.2% among AI-verified physical stores (239 stores) , followed by MasterCard (11.5%) and Stripe Connect (11.4%) .
Base: 1,466 AI-verified physical stores with detectable payment providers (11.5% coverage of all stores). Percentages show share of detected provider instances (stores may use multiple providers).
Detected from checkout/payment scripts and provider tags; off-site/manual payments excluded where undetectable.
Top 10 Payment Providers
239 stores
136 stores
135 stores
122 stores
94 stores
89 stores
70 stores
54 stores
50 stores
45 stores
Visual Distribution
| Payment Provider | Store Count | Market Share |
|---|---|---|
| PayPal | 239 | 20.20% |
| MasterCard | 136 | 11.50% |
| Stripe Connect | 135 | 11.41% |
| American Express | 122 | 10.31% |
| Bolt | 94 | 7.95% |
| VISA | 89 | 7.52% |
| JCB | 70 | 5.92% |
| Klarna | 54 | 4.56% |
| Apple Pay | 50 | 4.23% |
| Google Pay | 45 | 3.80% |
| BitCoin | 34 | 2.87% |
| Paddle | 31 | 2.62% |
| PayU | 29 | 2.45% |
| iDEAL | 29 | 2.45% |
| Bancontact | 26 | 2.20% |
Shipping Carriers Distribution
UPS leads with 24.4% among AI-verified physical stores (150 stores) , followed by DHL (11.0%) and GLS (10.4%) .
Base: 1,143 AI-verified physical stores with detectable shipping carriers (9.0% coverage of all stores). Percentages show share of detected carrier instances (stores may use multiple carriers).
Detected from checkout/shipping pages and shipment widgets; cross-border carriers included where visible.
Top 10 Shipping Carriers
Visual Distribution
| Shipping Carrier | Store Count | Market Share |
|---|---|---|
| UPS | 150 | 24.35% |
| DHL | 68 | 11.04% |
| GLS | 64 | 10.39% |
| DPD | 57 | 9.25% |
| FedEx | 53 | 8.60% |
| Estes | 38 | 6.17% |
| USPS | 34 | 5.52% |
| TNT | 32 | 5.19% |
| Correos | 28 | 4.55% |
| TCS | 22 | 3.57% |
| Speedy | 16 | 2.60% |
| Hermes | 16 | 2.60% |
| InPost | 14 | 2.27% |
| PostNL | 13 | 2.11% |
| Почта России | 11 | 1.79% |
Store Launch Timeline
Over the past 12 months, 27 new stores were launched in Hotjar , with the highest activity in 2025-10 (4 stores) , demonstrating ongoing growth in the e-commerce market.
Last 12 Months
4 stores launched
1 stores launched
3 stores launched
1 stores launched
1 stores launched
2 stores launched
1 stores launched
2 stores launched
2 stores launched
3 stores launched
7 stores launched
Monthly Trend
| Month | Stores Launched | Percentage |
|---|---|---|
| 2025-10 | 4 | 14.81% |
| 2025-09 | 1 | 3.70% |
| 2025-08 | 3 | 11.11% |
| 2025-07 | 1 | 3.70% |
| 2025-05 | 1 | 3.70% |
| 2025-04 | 2 | 7.41% |
| 2025-03 | 1 | 3.70% |
| 2025-02 | 2 | 7.41% |
| 2025-01 | 2 | 7.41% |
| 2024-12 | 3 | 11.11% |
| 2024-11 | 7 | 25.93% |
Active Stores by Launch Year
Currently, 6,489 active stores in Hotjar are tracked in our database , with the most stores launched in 2025 (17 stores still active) . This shows the distribution of currently active stores by their original launch year.
Active Stores by Launch Year
17 active stores
436 active stores
486 active stores
476 active stores
543 active stores
554 active stores
452 active stores
454 active stores
423 active stores
217 active stores
148 active stores
186 active stores
222 active stores
157 active stores
147 active stores
Distribution by Launch Year
| Launch Year | Active Stores | Percentage |
|---|---|---|
| 2025 | 17 | 0.26% |
| 2024 | 436 | 6.72% |
| 2023 | 486 | 7.49% |
| 2022 | 476 | 7.34% |
| 2021 | 543 | 8.37% |
| 2020 | 554 | 8.54% |
| 2019 | 452 | 6.97% |
| 2018 | 454 | 7.00% |
| 2017 | 423 | 6.52% |
| 2016 | 217 | 3.34% |
| 2015 | 148 | 2.28% |
| 2014 | 186 | 2.87% |
| 2013 | 222 | 3.42% |
| 2012 | 157 | 2.42% |
| 2011 | 147 | 2.27% |
| 2010 | 125 | 1.93% |
| 2009 | 141 | 2.17% |
| 2008 | 137 | 2.11% |
| 2007 | 132 | 2.03% |
| 2006 | 92 | 1.42% |
| 2005 | 90 | 1.39% |
| 2004 | 116 | 1.79% |
| 2003 | 107 | 1.65% |
| 2002 | 91 | 1.40% |
| 2001 | 124 | 1.91% |
| 2000 | 111 | 1.71% |
| 1999 | 87 | 1.34% |
| 1998 | 81 | 1.25% |
| 1997 | 62 | 0.96% |
| 1996 | 61 | 0.94% |
| 1995 | 14 | 0.22% |
Geographic Distribution
United States leads with 24.2% (1,128 AI-verified stores) , followed by Spain (8.5%) and Netherlands (6.2%) .
Base: 4,658 AI-verified stores across 20 countries. Percentages show share among AI-verified stores.
Top 10 Countries
1,128 AI-verified stores
395 AI-verified stores
288 AI-verified stores
282 AI-verified stores
270 AI-verified stores
265 AI-verified stores
212 AI-verified stores
206 AI-verified stores
165 AI-verified stores
164 AI-verified stores
Visual Distribution
| Country | AI-Verified Store Count | Market Share |
|---|---|---|
| United States | 1128 | 24.22% |
| Spain | 395 | 8.48% |
| Netherlands | 288 | 6.18% |
| United Kingdom | 282 | 6.05% |
| Brazil | 270 | 5.80% |
| Poland | 265 | 5.69% |
| Norway | 212 | 4.55% |
| Mexico | 206 | 4.42% |
| Australia | 165 | 3.54% |
| Italy | 164 | 3.52% |
| France | 161 | 3.46% |
| Iran | 159 | 3.41% |
| Canada | 153 | 3.28% |
| Ukraine | 144 | 3.09% |
| Russia | 130 | 2.79% |
| Hungary | 126 | 2.71% |
| Chile | 120 | 2.58% |
| Argentina | 111 | 2.38% |
| China | 90 | 1.93% |
| Turkey | 89 | 1.91% |
Featured Stores
Discover the strongest performers and newest entrants in Hotjar's e-commerce landscape.
Top Stores by GMV
Data will be available soon.
New Stores
Recently launched ecommerce sites detected by ShopRank in the last full month.
OpenCart — Clothing & Accessories
OpenCart — Clothing & Accessories
OpenCart — Clothing & Accessories
Custom — Health & Beauty
Dataset Coverage
| Field | Rows count | Coverage |
|---|---|---|
| Website | 12.7k | 100.00% |
| Emails | 5.3k | 41.49% |
| Phones | 4.5k | 35.05% |
| Ecommerce platform | 12.4k | 97.43% |
| Couriers | 1.1k | 8.98% |
| Payment Providers | 1.5k | 11.52% |
| Categories | 4.8k | 37.46% |
| Social Media | 9.6k | 75.21% |
Starter Package
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Get instant access to our database
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Customized datasets tailored to your needs
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Maximize Your ROI
Use our detailed Hotjar E-commerce Database to:
Gain actionable insights into 6.7k physical stores in Hotjar.
- Identify High-Value Leads
-
Quickly find and contact the best decision-makers at Hotjar online stores.
- Conduct Competitive Analysis
-
Analyze your competitors' market share, product categories, and technology stacks.
- Direct Outreach
-
Access verified business contacts to accelerate your sales and marketing outreach.
Data Format & Delivery
Available Formats
- CSV
- Excel (XLS/XLSX)
- Text (TXT)
Delivery Methods
- Direct download
- Email delivery
- API access
Use Cases
- Lead Generation
- B2B Marketing
- Direct Marketing
- Email Marketing
- B2B Retargeting
- Market Research
Frequently Asked Questions
- What data is included in the Hotjar E-commerce Database?
-
Our database covers over 6.7k Hotjar physical stores, including website URLs, verified contacts (emails, phones), e-commerce platforms, product counts, categories, estimated monthly traffic, and more.
- How fresh is your data and how often is it updated?
-
We update our database quarterly, using web crawling, AI analysis, and manual verification. This ensures you always receive the most accurate, relevant, and actionable data.
- Can I get a free sample before purchasing?
-
Absolutely! Contact us to request a free sample dataset customized to your needs. We're happy to provide demos and answer any questions.
- Can I buy only selected segments of data?
-
Yes, you can purchase targeted segments tailored specifically to your business needs—by industry, platform, store size, and more. Contact us for details.
- How quickly can I access the full dataset after purchase?
-
You'll receive immediate access upon payment completion. Our data can be downloaded directly or delivered via email or API.
- What licensing options are available?
-
We offer flexible licensing: one-time purchases, annual subscriptions, and customized enterprise plans. Reach out to discuss the best solution for your business.
Social Media Usage
Facebook leads with 28.4% among stores with at least one detectable social profile (4,296 stores) , followed by Instagram (24.2%) and YouTube (13.9%) .
Base: 9,573 stores with any detectable social profile (75.2% of all stores). Percentages show share of detected platform instances (stores may use multiple platforms).
Links and embeds detected on public pages; private/hidden profiles not counted.
Top 10 Social Platforms
4,296 stores
3,663 stores
2,103 stores
1,743 stores
1,522 stores
530 stores
481 stores
451 stores
301 stores
58 stores
Visual Distribution