Histats Technology Adoption in E-commerce
Discover 3.4k verified e-commerce stores using Histats. Analyze technology adoption, market trends, integration patterns, and business insights.
Detected across 5.6k domains. 3.4k verified as active stores with physical delivery.
This is a public report preview. Use the catalog, exports or API for account lists. Fields depend on your plan; coverage varies by merchant.
3.4k verified active stores out of 5.6k detected · 61.0% verification rate
E-commerce Platforms Distribution
Custom stores with 45.2% of stores with physical delivery (1,536 stores) , followed by WooCommerce (36.8%) and OpenCart (3.9%) .
Base: 3,398 active verified stores, including those without a detected platform. Rankings show leading platform combinations; displayed percentages need not sum to 100%. Digital products, services, and non-transactional sites are excluded. All stores are verified by our proprietary AI model to ensure accurate e-commerce classification.
Top 10 Platforms (Physical Delivery)
1,536 stores
1,251 stores
134 stores
56 stores
48 stores
48 stores
31 stores
30 stores
30 stores
23 stores
Visual Distribution
1,536 stores
1,251 stores
134 stores
56 stores
48 stores
48 stores
31 stores
30 stores
30 stores
23 stores
| Platform | Stores with Physical Delivery | Percentage |
|---|---|---|
| Custom | 1536 | 45.20% |
| WooCommerce | 1251 | 36.82% |
| OpenCart | 134 | 3.94% |
| PrestaShop | 56 | 1.65% |
| Haravan, Shopify | 48 | 1.41% |
| Shopify, Haravan | 48 | 1.41% |
| Virtacart | 31 | 0.91% |
| Magento | 30 | 0.88% |
| LnwShop | 30 | 0.88% |
| VirtueMart | 23 | 0.68% |
Show broader dataset (all e-commerce signals)
Websites with E-commerce Signals
Custom holds 27.6% share of detected Histats e-commerce signals (1,536) , with WooCommerce at 50.2% and OpenCart at 2.5% (June 2026) .
Base: 5,569 domains in this report's signal population, including domains without a detected platform. This is not a store count: it can include redirects and non-transactional sites. Displayed percentages need not sum to 100%.
Top 10 Platforms (All Signals)
1,536 websites
2,796 websites
141 websites
66 websites
64 websites
56 websites
86 websites
34 websites
35 websites
44 websites
Visual Distribution
1,536 websites
2,796 websites
141 websites
66 websites
64 websites
56 websites
86 websites
34 websites
35 websites
44 websites
| Platform | Websites with Signals | Percentage |
|---|---|---|
| Custom | 1536 | 27.58% |
| WooCommerce | 2796 | 50.21% |
| OpenCart | 141 | 2.53% |
| PrestaShop | 66 | 1.19% |
| Haravan, Shopify | 64 | 1.15% |
| Shopify, Haravan | 56 | 1.01% |
| Virtacart | 86 | 1.54% |
| Magento | 34 | 0.61% |
| LnwShop | 35 | 0.63% |
| VirtueMart | 44 | 0.79% |
Categories Distribution
Clothing & Accessories stores with 16.2% of all stores (551 stores) , followed by Business & Industrial (10.6%) and Electronics & Technology (9.4%) .
Base: 3,398 active verified stores, including stores without a detected category. Percentages use this full population, not only the displayed categories.
Top 10 Categories
551 stores
360 stores
320 stores
287 stores
270 stores
252 stores
188 stores
173 stores
166 stores
147 stores
Visual Distribution
551 stores
360 stores
320 stores
287 stores
270 stores
252 stores
188 stores
173 stores
166 stores
147 stores
| Category | Number of Stores | Percentage |
|---|---|---|
| Clothing & Accessories | 551 | 16.22% |
| Business & Industrial | 360 | 10.59% |
| Electronics & Technology | 320 | 9.42% |
| Health & Beauty | 287 | 8.45% |
| Tools & Hardware | 270 | 7.95% |
| Home & Garden | 252 | 7.42% |
| Food & Beverages | 188 | 5.53% |
| Jewelry & Watches | 173 | 5.09% |
| Furniture & Home Decor | 166 | 4.89% |
| Gifts & Special Occasions | 147 | 4.33% |
Payment Providers Distribution
PayPal accounts for 34.2% of displayed detection occurrences (176 occurrences) , followed by MasterCard (16.7%) and Stripe Connect (13.6%) .
Base: 514 provider detection occurrences in the displayed ranking, from active stores. One store can contribute multiple occurrences. These percentages are not the share of unique stores or all detections.
Detected from checkout/payment scripts and provider tags; off-site/manual payments excluded where undetectable.
Top 10 Payment Providers
176 occurrences
86 occurrences
70 occurrences
45 occurrences
39 occurrences
28 occurrences
22 occurrences
17 occurrences
16 occurrences
15 occurrences
Visual Distribution
176 occurrences
86 occurrences
70 occurrences
45 occurrences
39 occurrences
28 occurrences
22 occurrences
17 occurrences
16 occurrences
15 occurrences
| Payment Provider | Detection Occurrences | Share of Displayed Occurrences |
|---|---|---|
| PayPal | 176 | 34.24% |
| MasterCard | 86 | 16.73% |
| Stripe Connect | 70 | 13.62% |
| VISA | 45 | 8.75% |
| American Express | 39 | 7.59% |
| Bolt | 28 | 5.45% |
| JCB | 22 | 4.28% |
| Apple Pay | 17 | 3.31% |
| Klarna | 16 | 3.11% |
| BitCoin | 15 | 2.92% |
Shipping Carriers Distribution
Correios accounts for 23.7% of displayed detection occurrences (177 occurrences) , followed by Giaohangnhanh (16.2%) and UPS (14.3%) .
Base: 748 carrier detection occurrences in the displayed ranking, from active stores. One store can contribute multiple occurrences. These percentages are not the share of unique stores or all detections.
Detected from checkout/shipping pages and shipment widgets; cross-border carriers included where visible.
Top 10 Shipping Carriers
Visual Distribution
177 occurrences
121 occurrences
107 occurrences
80 occurrences
77 occurrences
72 occurrences
34 occurrences
29 occurrences
26 occurrences
25 occurrences
| Shipping Carrier | Detection Occurrences | Share of Displayed Occurrences |
|---|---|---|
| Correios | 177 | 23.66% |
| Giaohangnhanh | 121 | 16.18% |
| UPS | 107 | 14.30% |
| Hermes | 80 | 10.70% |
| DHL | 77 | 10.29% |
| JNE | 72 | 9.63% |
| GLS | 34 | 4.55% |
| TNT | 29 | 3.88% |
| FedEx | 26 | 3.48% |
| Speedy | 25 | 3.34% |
Store Launch Timeline
Over the past 12 months, 464 new stores were launched in Histats , with the highest activity in 2026-05 (68 stores) , demonstrating ongoing growth in the e-commerce market.
Last 12 Months
68 stores launched
34 stores launched
69 stores launched
31 stores launched
24 stores launched
24 stores launched
27 stores launched
31 stores launched
41 stores launched
38 stores launched
62 stores launched
15 stores launched
Monthly Trend
14.7% of last 12 months
7.3% of last 12 months
14.9% of last 12 months
6.7% of last 12 months
5.2% of last 12 months
5.2% of last 12 months
5.8% of last 12 months
6.7% of last 12 months
8.8% of last 12 months
8.2% of last 12 months
13.4% of last 12 months
3.2% of last 12 months
| Month | Stores Launched | Percentage |
|---|---|---|
| 2026-05 | 68 | 14.66% |
| 2026-04 | 34 | 7.33% |
| 2026-03 | 69 | 14.87% |
| 2026-02 | 31 | 6.68% |
| 2026-01 | 24 | 5.17% |
| 2025-12 | 24 | 5.17% |
| 2025-11 | 27 | 5.82% |
| 2025-10 | 31 | 6.68% |
| 2025-09 | 41 | 8.84% |
| 2025-08 | 38 | 8.19% |
| 2025-07 | 62 | 13.36% |
| 2025-06 | 15 | 3.23% |
Active Stores by Launch Year
Currently, 3,244 active stores in Histats are tracked in our database , with the most stores launched in 2026 (228 stores still active) . This shows the distribution of currently active stores by their original launch year.
Active Stores by Launch Year
228 active stores
377 active stores
265 active stores
261 active stores
223 active stores
181 active stores
190 active stores
178 active stores
199 active stores
205 active stores
134 active stores
99 active stores
109 active stores
148 active stores
93 active stores
Distribution by Launch Year
7.0% of tracked active stores
11.6% of tracked active stores
8.2% of tracked active stores
8.0% of tracked active stores
6.9% of tracked active stores
5.6% of tracked active stores
5.9% of tracked active stores
5.5% of tracked active stores
6.1% of tracked active stores
6.3% of tracked active stores
4.1% of tracked active stores
3.1% of tracked active stores
3.4% of tracked active stores
4.6% of tracked active stores
2.9% of tracked active stores
| Launch Year | Active Stores | Percentage |
|---|---|---|
| 2026 | 228 | 7.03% |
| 2025 | 377 | 11.62% |
| 2024 | 265 | 8.17% |
| 2023 | 261 | 8.05% |
| 2022 | 223 | 6.87% |
| 2021 | 181 | 5.58% |
| 2020 | 190 | 5.86% |
| 2019 | 178 | 5.49% |
| 2018 | 199 | 6.13% |
| 2017 | 205 | 6.32% |
| 2016 | 134 | 4.13% |
| 2015 | 99 | 3.05% |
| 2014 | 109 | 3.36% |
| 2013 | 148 | 4.56% |
| 2012 | 93 | 2.87% |
Geographic Distribution
Vietnam stores with 34.1% (1,160 active verified stores) , followed by Indonesia (16.6%) and Brazil (10.3%) .
Base: 3,398 active verified stores, including stores with unknown country. Percentages use the full population, not only the displayed countries.
Top 10 Countries
1,160 active verified stores
564 active verified stores
349 active verified stores
213 active verified stores
205 active verified stores
168 active verified stores
165 active verified stores
50 active verified stores
36 active verified stores
33 active verified stores
Visual Distribution
1,160 active verified stores
564 active verified stores
349 active verified stores
213 active verified stores
205 active verified stores
168 active verified stores
165 active verified stores
50 active verified stores
36 active verified stores
33 active verified stores
| Country | AI-Verified Store Count | Market Share |
|---|---|---|
| Vietnam | 1160 | 34.14% |
| Indonesia | 564 | 16.60% |
| Brazil | 349 | 10.27% |
| United States | 213 | 6.27% |
| Thailand | 205 | 6.03% |
| Italy | 168 | 4.94% |
| Germany | 165 | 4.86% |
| Bulgaria | 50 | 1.47% |
| Romania | 36 | 1.06% |
| Iran | 33 | 0.97% |
Featured Stores
A selection of notable and recently launched stores in this segment.
Notable Stores
A sample of well-known stores in this segment tracked by ShopRank.
Shopify - Furniture & Home Decor
Custom - Clothing & Accessories
Custom - Food & Beverages
Custom
Custom - Furniture & Home Decor
New Stores
Recently launched stores detected by ShopRank in the last full month.
WooCommerce
OpenCart - Clothing & Accessories
OpenCart - Jewelry & Watches
WooCommerce - Gifts & Special Occasions
WooCommerce - Home & Garden
Data Coverage
Coverage among all domains with this detected signal, including non-active profiles; not just active stores.
| Field | Rows count | Coverage |
|---|---|---|
| Website | 5.6k | 100.00% |
| Emails | 2.7k | 48.43% |
| Phones | 1.7k | 30.38% |
| Ecommerce platform | 5.4k | 96.55% |
| Couriers | 1k | 18.46% |
| Payment Providers | 683 | 12.26% |
| Categories | 3.4k | 61.05% |
| Social Media | 3.6k | 64.09% |
Coverage reflects detectability from public website analysis. Payment providers and shipping carriers are identified from checkout pages and shipping widgets. Stores using off-site payment flows or custom shipping integrations may not be detected. Actual adoption rates are higher than shown.
Market Intelligence
On-demand market analysis
Self-service access to market data and insights
- Search and segment stores by any criteria
- API integration for automated workflows
- Periodic index updates
- Market sizing and segmentation
Strategic Intelligence
Custom research and competitive analysis
Tailored intelligence for strategic decisions
- Custom market reports and analysis
- Competitive landscape monitoring
- Direct support from the founder
- Flexible licensing and enterprise pricing
Market Intelligence
Understand the Histats e-commerce landscape:
Analyze 3.4k verified e-commerce stores on Histats - technology adoption, market share, competitive positioning.
- Track Competitive Shifts
-
Monitor platform migrations, technology adoption, and market share changes across Histats e-commerce.
- Size Your Addressable Market
-
Segment stores by country, platform, category, PSP, carrier, technology, and merchant-size signals to quantify your market opportunity.
- Monitor Adoption Trends
-
Identify which payment providers, shipping carriers, and platforms are gaining or losing traction.
Data Access
- Interactive search and filtering via web app
- REST API for programmatic access and automation
- Index updates; historical datasets by agreement
Use Cases
- Competitive intelligence and market sizing
- Technology adoption and platform migration analysis
- Sales prospecting and account-based targeting
- Investment research and due diligence
Frequently Asked Questions
- What data is included in the Histats e-commerce intelligence?
-
We track 3.4k verified Histats e-commerce stores whose profiles can include: e-commerce platform, product counts, categories, payment providers, shipping carriers, technology stack, merchant-size signals, and available business contact fields.
- How is the data collected and how often is it updated?
-
We rebuild the searchable index typically every 2–4 weeks. Observation dates vary by source and field; a rebuild does not mean every website was observed again. This public report has its own publication date and may use an older snapshot than the live catalog. Coverage varies by field and market. A missing payment or carrier signal means we did not detect it, not that the merchant does not use it.
- How do I access the data?
-
Self-service plans give you instant access through our web app and REST API. You can search, filter, and segment stores interactively or integrate programmatically into your workflows. View plans →
- Can I filter by specific segments?
-
Yes. You can segment by country, platform, product category, payment provider, shipping carrier, technology stack, store age, cross-border signals, and merchant-size bands. Some advanced signals are plan-gated, and the same field contract is used by the web app, exports, and API.
- Do you offer enterprise or custom licensing?
-
Yes. For large-scale data needs, custom market reports, or dedicated support, contact us to discuss enterprise pricing.
Social Media Usage
Facebook accounts for 30.5% of displayed detection occurrences (1,820 occurrences) , followed by Instagram (19.3%) and YouTube (13.6%) .
Base: 5,958 social-platform detection occurrences in the displayed ranking, from active stores. One store can contribute multiple occurrences. These percentages are not the share of unique stores or all detections.
Links and embeds detected on public pages; private/hidden profiles not counted.
Top 10 Social Platforms
1,820 occurrences
1,150 occurrences
808 occurrences
737 occurrences
567 occurrences
281 occurrences
244 occurrences
215 occurrences
121 occurrences
15 occurrences
Visual Distribution
1,820 occurrences
1,150 occurrences
808 occurrences
737 occurrences
567 occurrences
281 occurrences
244 occurrences
215 occurrences
121 occurrences
15 occurrences