Google Wallet Technology Adoption in E-commerce

Discover 90.0 e-commerce stores using Google Wallet. Analyze technology adoption, market trends, integration patterns, and business insights.

· · Next full refresh: January 2026

E-commerce Platforms Distribution

Custom leads with 86.7% of stores with physical delivery (78 stores) , followed by Volusion (3.3%) and Shopify (2.2%) .

Note: This distribution covers only stores selling physical products with active shopping carts and physical product shipping. Digital products, services, and non-transactional sites are excluded. All stores are verified by our proprietary AI model to ensure accurate e-commerce classification.

Top 10 Platforms (Physical Delivery)

Custom 86.7%

78 stores

3 stores

2 stores

1 stores

1 stores

1 stores

EKM 1.1%

1 stores

1 stores

Miva 1.1%

1 stores

1 stores

Visual Distribution

Distribution of top 10 platforms by stores with physical delivery (December 2025)
E-commerce platforms distribution for stores with physical delivery in Google Wallet
Platform Stores with Physical Delivery Percentage
Custom 78 86.67%
Volusion 3 3.33%
Shopify 2 2.22%
Magento 1 1.11%
osCommerce 1 1.11%
OpenCart 1 1.11%
EKM 1 1.11%
BigCommerce 1 1.11%
Miva 1 1.11%
Vendio 1 1.11%
VP-ASP 0 0.00%

All Stores Distribution

Custom holds 83.9% share of all Google Wallet e-commerce stores (78) , with Volusion at 3.2% and Shopify at 4.3% (December 2025) .

Note: This broader distribution includes all stores with e-commerce indicators such as platform detection, shopping cart presence, or payment integration. This liberal approach may include some false positives (e.g., WooCommerce installations used for non-commercial purposes) but provides comprehensive market coverage for lead generation and competitive analysis.

Top 10 Platforms (All Stores)

Custom 83.9%

78 stores

3 stores

4 stores

1 stores

1 stores

1 stores

EKM 1.1%

1 stores

1 stores

Miva 1.1%

1 stores

1 stores

Visual Distribution

Distribution of top 10 platforms by all stores (December 2025)
E-commerce platforms distribution for all stores in Google Wallet
Platform Total Stores Percentage
Custom 78 83.87%
Volusion 3 3.23%
Shopify 4 4.30%
Magento 1 1.08%
osCommerce 1 1.08%
OpenCart 1 1.08%
EKM 1 1.08%
BigCommerce 1 1.08%
Miva 1 1.08%
Vendio 1 1.08%
VP-ASP 1 1.08%

Categories Distribution

Electronics & Technology leads with 17.4% of all stores (12 stores) , followed by Clothing & Accessories (13.0%) and Vehicles & Parts (11.6%) .

Top 10 Categories

Electronics & Technology 17.4%

12 stores

Clothing & Accessories 13.0%

9 stores

Vehicles & Parts 11.6%

8 stores

Business & Industrial 8.7%

6 stores

Sporting Goods & Outdoor Gear 5.8%

4 stores

Food & Beverages 5.8%

4 stores

Home & Garden 5.8%

4 stores

Health & Beauty 5.8%

4 stores

Pets & Pet Supplies 4.3%

3 stores

Toys & Games 4.3%

3 stores

Visual Distribution

Distribution of top 10 Google Wallet store categories (December 2025)
Distribution of categories in Google Wallet e-commerce stores
Category Number of Stores Percentage
Electronics & Technology 12 17.39%
Clothing & Accessories 9 13.04%
Vehicles & Parts 8 11.59%
Business & Industrial 6 8.70%
Sporting Goods & Outdoor Gear 4 5.80%
Food & Beverages 4 5.80%
Home & Garden 4 5.80%
Health & Beauty 4 5.80%
Pets & Pet Supplies 3 4.35%
Toys & Games 3 4.35%
Furniture & Home Decor 3 4.35%
Gifts & Special Occasions 3 4.35%
Jewelry & Watches 2 2.90%
Collectibles & Hobbies 2 2.90%
Tools & Hardware 2 2.90%

Payment Providers Distribution

PayPal leads with 30.8% among AI-verified physical stores (12 stores) , followed by American Express (23.1%) and MasterCard (20.5%) .

Base: 24 AI-verified physical stores with detectable payment providers (25.8% coverage of all stores). Percentages show share of detected provider instances (stores may use multiple providers).

Detected from checkout/payment scripts and provider tags; off-site/manual payments excluded where undetectable.

Top 10 Payment Providers

PayPal 30.8%

12 stores

9 stores

8 stores

Bolt 7.7%

3 stores

3 stores

2 stores

1 stores

VISA 2.6%

1 stores

Visual Distribution

Distribution of top 10 Google Wallet payment providers (December 2025)
Distribution of payment providers in Google Wallet e-commerce stores
Payment Provider Store Count Market Share
PayPal 12 30.77%
American Express 9 23.08%
MasterCard 8 20.51%
Bolt 3 7.69%
Stripe Connect 3 7.69%
Paddle 2 5.13%
Authorize.Net 1 2.56%
VISA 1 2.56%

Shipping Carriers Distribution

UPS leads with 37.8% among AI-verified physical stores (17 stores) , followed by USPS (28.9%) and FedEx (22.2%) .

Base: 29 AI-verified physical stores with detectable shipping carriers (31.2% coverage of all stores). Percentages show share of detected carrier instances (stores may use multiple carriers).

Detected from checkout/shipping pages and shipment widgets; cross-border carriers included where visible.

Top 10 Shipping Carriers

UPS 37.8%

17 stores

USPS 28.9%

13 stores

FedEx 22.2%

10 stores

3 stores

Estes 2.2%

1 stores

1 stores

Visual Distribution

Distribution of top 10 Google Wallet shipping carriers (December 2025)
Distribution of shipping carriers in Google Wallet e-commerce stores
Shipping Carrier Store Count Market Share
UPS 17 37.78%
USPS 13 28.89%
FedEx 10 22.22%
Royal Mail 3 6.67%
Estes 1 2.22%
Dayton Freight 1 2.22%

Active Stores by Launch Year

Currently, 86 active stores in Google Wallet are tracked in our database , with the most stores launched in 2024 (1 stores still active) . This shows the distribution of currently active stores by their original launch year.

Active Stores by Launch Year

2024 1.2%

1 active stores

2021 1.2%

1 active stores

2019 2.3%

2 active stores

2018 2.3%

2 active stores

2017 2.3%

2 active stores

2016 2.3%

2 active stores

2015 1.2%

1 active stores

2014 1.2%

1 active stores

2013 5.8%

5 active stores

2012 2.3%

2 active stores

2011 11.6%

10 active stores

2010 8.1%

7 active stores

2009 4.7%

4 active stores

2008 7.0%

6 active stores

2007 8.1%

7 active stores

Distribution by Launch Year

Active stores in Google Wallet by original launch year (December 2025)
Active stores in Google Wallet by launch year
Launch Year Active Stores Percentage
2024 1 1.16%
2021 1 1.16%
2019 2 2.33%
2018 2 2.33%
2017 2 2.33%
2016 2 2.33%
2015 1 1.16%
2014 1 1.16%
2013 5 5.81%
2012 2 2.33%
2011 10 11.63%
2010 7 8.14%
2009 4 4.65%
2008 6 6.98%
2007 7 8.14%
2006 5 5.81%
2005 4 4.65%
2004 3 3.49%
2003 4 4.65%
2002 4 4.65%
2001 1 1.16%
2000 5 5.81%
1999 2 2.33%
1998 1 1.16%
1997 2 2.33%
1996 2 2.33%

Social Media Usage

Facebook leads with 41.8% among stores with at least one detectable social profile (28 stores) , followed by Twitter (20.9%) and Pinterest (14.9%) .

Base: 32 stores with any detectable social profile (34.4% of all stores). Percentages show share of detected platform instances (stores may use multiple platforms).

Links and embeds detected on public pages; private/hidden profiles not counted.

Top 10 Social Platforms

Facebook 41.8%

28 stores

Twitter 20.9%

14 stores

Pinterest 14.9%

10 stores

Instagram 11.9%

8 stores

YouTube 6.0%

4 stores

LinkedIn 1.5%

1 stores

X 1.5%

1 stores

Reddit 1.5%

1 stores

Visual Distribution

Distribution of social media platforms in Google Wallet (December 2025)
Distribution of social media platforms in Google Wallet e-commerce stores
Social Platform Store Count Market Share
Facebook 28 41.79%
Twitter 14 20.90%
Pinterest 10 14.93%
Instagram 8 11.94%
YouTube 4 5.97%
LinkedIn 1 1.49%
X 1 1.49%
Reddit 1 1.49%

Geographic Distribution

United States leads with 73.2% (60 AI-verified stores) , followed by United Kingdom (12.2%) and South Africa (3.7%) .

Base: 82 AI-verified stores across 12 countries. Percentages show share among AI-verified stores.

Top 10 Countries

60 AI-verified stores

10 AI-verified stores

3 AI-verified stores

India 1.2%

1 AI-verified stores

1 AI-verified stores

1 AI-verified stores

China 1.2%

1 AI-verified stores

1 AI-verified stores

1 AI-verified stores

Japan 1.2%

1 AI-verified stores

Visual Distribution

Geographic distribution of stores using Google Wallet (December 2025)
Geographic distribution of stores using Google Wallet
Country AI-Verified Store Count Market Share
United States 60 73.17%
United Kingdom 10 12.20%
South Africa 3 3.66%
India 1 1.22%
Brazil 1 1.22%
Ireland 1 1.22%
China 1 1.22%
Norway 1 1.22%
Argentina 1 1.22%
Japan 1 1.22%
Jordan 1 1.22%
Canada 1 1.22%

Dataset Coverage

Field Rows count Coverage
Website 93.0 100.00%
Emails 38.0 40.86%
Phones 8.0 8.60%
Ecommerce platform 93.0 100.00%
Couriers 29.0 31.18%
Payment Providers 24.0 25.81%
Categories 73.0 78.49%
Social Media 32.0 34.41%

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Frequently Asked Questions

What data is included in the Google Wallet E-commerce Database?

Our database covers over 90.0 Google Wallet physical stores, including website URLs, verified contacts (emails, phones), e-commerce platforms, product counts, categories, estimated monthly traffic, and more.

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