Google Wallet Technology Adoption in E-commerce
Discover 84.0 e-commerce stores using Google Wallet. Analyze technology adoption, market trends, integration patterns, and business insights.
· · Next full refresh: December 2025
E-commerce Platforms Distribution
Custom leads with 88.1% of stores with physical delivery (74 stores) , followed by Volusion (3.6%) and osCommerce (1.2%) .
Note: This distribution covers only stores selling physical products with active shopping carts and physical product shipping. Digital products, services, and non-transactional sites are excluded. All stores are verified by our proprietary AI model to ensure accurate e-commerce classification.
Top 10 Platforms (Physical Delivery)
74 stores
3 stores
1 stores
1 stores
1 stores
1 stores
1 stores
1 stores
1 stores
0 stores
Visual Distribution
| Platform | Stores with Physical Delivery | Percentage |
|---|---|---|
| Custom | 74 | 88.10% |
| Volusion | 3 | 3.57% |
| osCommerce | 1 | 1.19% |
| Vendio | 1 | 1.19% |
| EKM | 1 | 1.19% |
| Shopify | 1 | 1.19% |
| OpenCart | 1 | 1.19% |
| BigCommerce | 1 | 1.19% |
| Magento | 1 | 1.19% |
| Miva | 0 | 0.00% |
| WooCommerce | 0 | 0.00% |
All Stores Distribution
Custom holds 80.4% share of all Google Wallet e-commerce stores (74) , with Volusion at 3.3% and osCommerce at 1.1% (November 2025) .
Note: This broader distribution includes all stores with e-commerce indicators such as platform detection, shopping cart presence, or payment integration. This liberal approach may include some false positives (e.g., WooCommerce installations used for non-commercial purposes) but provides comprehensive market coverage for lead generation and competitive analysis.
Top 10 Platforms (All Stores)
74 stores
3 stores
1 stores
2 stores
1 stores
3 stores
1 stores
1 stores
1 stores
3 stores
Visual Distribution
| Platform | Total Stores | Percentage |
|---|---|---|
| Custom | 74 | 80.43% |
| Volusion | 3 | 3.26% |
| osCommerce | 1 | 1.09% |
| Vendio | 2 | 2.17% |
| EKM | 1 | 1.09% |
| Shopify | 3 | 3.26% |
| OpenCart | 1 | 1.09% |
| BigCommerce | 1 | 1.09% |
| Magento | 1 | 1.09% |
| Miva | 3 | 3.26% |
| WooCommerce | 2 | 2.17% |
Categories Distribution
Electronics & Technology leads with 18.5% of all stores (12 stores) , followed by Clothing & Accessories (13.8%) and Vehicles & Parts (9.2%) .
Top 10 Categories
12 stores
9 stores
6 stores
5 stores
4 stores
4 stores
4 stores
4 stores
3 stores
3 stores
Visual Distribution
| Category | Number of Stores | Percentage |
|---|---|---|
| Electronics & Technology | 12 | 18.46% |
| Clothing & Accessories | 9 | 13.85% |
| Vehicles & Parts | 6 | 9.23% |
| Business & Industrial | 5 | 7.69% |
| Food & Beverages | 4 | 6.15% |
| Health & Beauty | 4 | 6.15% |
| Sporting Goods & Outdoor Gear | 4 | 6.15% |
| Home & Garden | 4 | 6.15% |
| Pets & Pet Supplies | 3 | 4.62% |
| Furniture & Home Decor | 3 | 4.62% |
| Toys & Games | 3 | 4.62% |
| Gifts & Special Occasions | 2 | 3.08% |
| Collectibles & Hobbies | 2 | 3.08% |
| Tools & Hardware | 2 | 3.08% |
| Jewelry & Watches | 2 | 3.08% |
Payment Providers Distribution
PayPal leads with 34.4% among AI-verified physical stores (11 stores) , followed by American Express (25.0%) and MasterCard (15.6%) .
Base: 21 AI-verified physical stores with detectable payment providers (22.6% coverage of all stores). Percentages show share of detected provider instances (stores may use multiple providers).
Detected from checkout/payment scripts and provider tags; off-site/manual payments excluded where undetectable.
Top 10 Payment Providers
11 stores
8 stores
5 stores
3 stores
3 stores
2 stores
Visual Distribution
| Payment Provider | Store Count | Market Share |
|---|---|---|
| PayPal | 11 | 34.38% |
| American Express | 8 | 25.00% |
| MasterCard | 5 | 15.63% |
| Bolt | 3 | 9.38% |
| Stripe Connect | 3 | 9.38% |
| Paddle | 2 | 6.25% |
Shipping Carriers Distribution
UPS leads with 38.5% among AI-verified physical stores (15 stores) , followed by USPS (28.2%) and FedEx (20.5%) .
Base: 28 AI-verified physical stores with detectable shipping carriers (30.1% coverage of all stores). Percentages show share of detected carrier instances (stores may use multiple carriers).
Detected from checkout/shipping pages and shipment widgets; cross-border carriers included where visible.
Top 10 Shipping Carriers
15 stores
11 stores
8 stores
3 stores
1 stores
1 stores
Visual Distribution
| Shipping Carrier | Store Count | Market Share |
|---|---|---|
| UPS | 15 | 38.46% |
| USPS | 11 | 28.21% |
| FedEx | 8 | 20.51% |
| Royal Mail | 3 | 7.69% |
| Dayton Freight | 1 | 2.56% |
| Estes | 1 | 2.56% |
Active Stores by Launch Year
Currently, 80 active stores in Google Wallet are tracked in our database , with the most stores launched in 2024 (1 stores still active) . This shows the distribution of currently active stores by their original launch year.
Active Stores by Launch Year
1 active stores
1 active stores
2 active stores
2 active stores
2 active stores
2 active stores
1 active stores
1 active stores
4 active stores
2 active stores
8 active stores
7 active stores
4 active stores
6 active stores
7 active stores
Distribution by Launch Year
| Launch Year | Active Stores | Percentage |
|---|---|---|
| 2024 | 1 | 1.25% |
| 2021 | 1 | 1.25% |
| 2019 | 2 | 2.50% |
| 2018 | 2 | 2.50% |
| 2017 | 2 | 2.50% |
| 2016 | 2 | 2.50% |
| 2015 | 1 | 1.25% |
| 2014 | 1 | 1.25% |
| 2013 | 4 | 5.00% |
| 2012 | 2 | 2.50% |
| 2011 | 8 | 10.00% |
| 2010 | 7 | 8.75% |
| 2009 | 4 | 5.00% |
| 2008 | 6 | 7.50% |
| 2007 | 7 | 8.75% |
| 2006 | 4 | 5.00% |
| 2005 | 4 | 5.00% |
| 2004 | 2 | 2.50% |
| 2003 | 4 | 5.00% |
| 2002 | 4 | 5.00% |
| 2001 | 1 | 1.25% |
| 2000 | 4 | 5.00% |
| 1999 | 2 | 2.50% |
| 1998 | 1 | 1.25% |
| 1997 | 2 | 2.50% |
| 1996 | 2 | 2.50% |
Geographic Distribution
United States leads with 70.1% (54 AI-verified stores) , followed by United Kingdom (13.0%) and South Africa (3.9%) .
Base: 77 AI-verified stores across 13 countries. Percentages show share among AI-verified stores.
Top 10 Countries
54 AI-verified stores
10 AI-verified stores
3 AI-verified stores
1 AI-verified stores
1 AI-verified stores
1 AI-verified stores
1 AI-verified stores
1 AI-verified stores
1 AI-verified stores
1 AI-verified stores
Visual Distribution
| Country | AI-Verified Store Count | Market Share |
|---|---|---|
| United States | 54 | 70.13% |
| United Kingdom | 10 | 12.99% |
| South Africa | 3 | 3.90% |
| India | 1 | 1.30% |
| Italy | 1 | 1.30% |
| Norway | 1 | 1.30% |
| Canada | 1 | 1.30% |
| Ireland | 1 | 1.30% |
| Japan | 1 | 1.30% |
| Argentina | 1 | 1.30% |
| Brazil | 1 | 1.30% |
| China | 1 | 1.30% |
| Jordan | 1 | 1.30% |
Featured Stores
Discover the strongest performers and newest entrants in Google Wallet's e-commerce landscape.
Top Stores by GMV
Data will be available soon.
Dataset Coverage
| Field | Rows count | Coverage |
|---|---|---|
| Website | 93.0 | 100.00% |
| Emails | 32.0 | 34.41% |
| Phones | 7.0 | 7.53% |
| Ecommerce platform | 92.0 | 98.92% |
| Couriers | 28.0 | 30.11% |
| Payment Providers | 21.0 | 22.58% |
| Categories | 68.0 | 73.12% |
| Social Media | 32.0 | 34.41% |
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Use our detailed Google Wallet E-commerce Database to:
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Frequently Asked Questions
- What data is included in the Google Wallet E-commerce Database?
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Our database covers over 84.0 Google Wallet physical stores, including website URLs, verified contacts (emails, phones), e-commerce platforms, product counts, categories, estimated monthly traffic, and more.
- How fresh is your data and how often is it updated?
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We update our database quarterly, using web crawling, AI analysis, and manual verification. This ensures you always receive the most accurate, relevant, and actionable data.
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Absolutely! Contact us to request a free sample dataset customized to your needs. We're happy to provide demos and answer any questions.
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Social Media Usage
Facebook leads with 40.7% among stores with at least one detectable social profile (24 stores) , followed by Twitter (18.6%) and Pinterest (13.6%) .
Base: 32 stores with any detectable social profile (34.4% of all stores). Percentages show share of detected platform instances (stores may use multiple platforms).
Links and embeds detected on public pages; private/hidden profiles not counted.
Top 10 Social Platforms
24 stores
11 stores
8 stores
7 stores
4 stores
3 stores
1 stores
1 stores
Visual Distribution