Google Wallet Technology Adoption in E-commerce
Discover 72.0 verified e-commerce stores using Google Wallet. Analyze technology adoption, market trends, integration patterns, and business insights.
Detected across 74.0 domains. 72.0 verified as active stores with physical delivery.
This is a public preview. Use the catalog, exports, or API for full account lists and CRM-ready fields.
· · Next full refresh: April 2026
72.0 verified active stores out of 74.0 detected · 97.3% verification rate
E-commerce Platforms Distribution
Custom stores with 81.9% of stores with physical delivery (59 stores) , followed by Volusion (4.2%) and Shopify (4.2%) .
Note: This distribution covers only stores selling physical products with active shopping carts and physical product shipping. Digital products, services, and non-transactional sites are excluded. All stores are verified by our proprietary AI model to ensure accurate e-commerce classification.
Top 10 Platforms (Physical Delivery)
59 stores
3 stores
3 stores
1 stores
1 stores
1 stores
1 stores
1 stores
1 stores
1 stores
Visual Distribution
59 stores
3 stores
3 stores
1 stores
1 stores
1 stores
1 stores
1 stores
1 stores
1 stores
| Platform | Stores with Physical Delivery | Percentage |
|---|---|---|
| Custom | 59 | 81.94% |
| Volusion | 3 | 4.17% |
| Shopify | 3 | 4.17% |
| Miva | 1 | 1.39% |
| EKM | 1 | 1.39% |
| PrestaShop | 1 | 1.39% |
| Magento | 1 | 1.39% |
| BigCommerce | 1 | 1.39% |
| osCommerce | 1 | 1.39% |
| Vendio | 1 | 1.39% |
Show broader dataset (all e-commerce signals)
All Stores Distribution
Custom holds 79.7% share of all Google Wallet e-commerce stores (59) , with Volusion at 4.1% and Shopify at 4.1% (March 2026) .
Note: This broader view includes all domains where e-commerce signals were detected, useful for lead generation and competitive analysis. Some may be inactive or non-transactional. For verified active stores, see the default view above.
Top 10 Platforms (All Stores)
59 stores
3 stores
3 stores
2 stores
1 stores
1 stores
1 stores
1 stores
1 stores
1 stores
Visual Distribution
59 stores
3 stores
3 stores
2 stores
1 stores
1 stores
1 stores
1 stores
1 stores
1 stores
| Platform | Total Stores | Percentage |
|---|---|---|
| Custom | 59 | 79.73% |
| Volusion | 3 | 4.05% |
| Shopify | 3 | 4.05% |
| Miva | 2 | 2.70% |
| EKM | 1 | 1.35% |
| PrestaShop | 1 | 1.35% |
| Magento | 1 | 1.35% |
| BigCommerce | 1 | 1.35% |
| osCommerce | 1 | 1.35% |
| Vendio | 1 | 1.35% |
Categories Distribution
Electronics & Technology stores with 15.4% of all stores (8 stores) , followed by Clothing & Accessories (11.5%) and Health & Beauty (9.6%) .
Base: 52 AI-verified stores with physical delivery and detected product categories (72.2% of all verified stores). Percentages show share of stores within each category.
Top 10 Categories
8 stores
6 stores
5 stores
5 stores
4 stores
4 stores
3 stores
3 stores
3 stores
2 stores
Visual Distribution
8 stores
6 stores
5 stores
5 stores
4 stores
4 stores
3 stores
3 stores
3 stores
2 stores
| Category | Number of Stores | Percentage |
|---|---|---|
| Electronics & Technology | 8 | 15.38% |
| Clothing & Accessories | 6 | 11.54% |
| Health & Beauty | 5 | 9.62% |
| Vehicles & Parts | 5 | 9.62% |
| Home & Garden | 4 | 7.69% |
| Food & Beverages | 4 | 7.69% |
| Pets & Pet Supplies | 3 | 5.77% |
| Toys & Games | 3 | 5.77% |
| Furniture & Home Decor | 3 | 5.77% |
| Office Supplies | 2 | 3.85% |
Payment Providers Distribution
PayPal stores with 33.3% among AI-verified physical stores (12 stores) , followed by American Express (19.4%) and MasterCard (19.4%) .
Base: 19 AI-verified physical stores with detectable payment providers (25.7% coverage of all stores). Percentages show share of detected provider instances (stores may use multiple providers).
Detected from checkout/payment scripts and provider tags; off-site/manual payments excluded where undetectable.
Top 10 Payment Providers
12 stores
7 stores
7 stores
2 stores
2 stores
1 stores
1 stores
1 stores
1 stores
1 stores
Visual Distribution
12 stores
7 stores
7 stores
2 stores
2 stores
1 stores
1 stores
1 stores
1 stores
1 stores
| Payment Provider | Store Count | Market Share |
|---|---|---|
| PayPal | 12 | 33.33% |
| American Express | 7 | 19.44% |
| MasterCard | 7 | 19.44% |
| Stripe Connect | 2 | 5.56% |
| Authorize.Net | 2 | 5.56% |
| Braintree | 1 | 2.78% |
| VISA | 1 | 2.78% |
| LiteCoin | 1 | 2.78% |
| BitCoin | 1 | 2.78% |
| Bolt | 1 | 2.78% |
Shipping Carriers Distribution
USPS stores with 36.8% among AI-verified physical stores (21 stores) , followed by UPS (35.1%) and FedEx (19.3%) .
Base: 32 AI-verified physical stores with detectable shipping carriers (43.2% coverage of all stores). Percentages show share of detected carrier instances (stores may use multiple carriers).
Detected from checkout/shipping pages and shipment widgets; cross-border carriers included where visible.
Top 10 Shipping Carriers
Visual Distribution
21 stores
20 stores
11 stores
2 stores
1 stores
1 stores
1 stores
| Shipping Carrier | Store Count | Market Share |
|---|---|---|
| USPS | 21 | 36.84% |
| UPS | 20 | 35.09% |
| FedEx | 11 | 19.30% |
| Royal Mail | 2 | 3.51% |
| Estes | 1 | 1.75% |
| OnTrac | 1 | 1.75% |
| Posti | 1 | 1.75% |
Store Launch Timeline
Over the past 12 months, 1 new stores were launched in Google Wallet , with the highest activity in 2026-02 (1 stores) , demonstrating ongoing growth in the e-commerce market.
Last 12 Months
1 stores launched
Monthly Trend
100.0% of last 12 months
| Month | Stores Launched | Percentage |
|---|---|---|
| 2026-02 | 1 | 100.00% |
Active Stores by Launch Year
Currently, 69 active stores in Google Wallet are tracked in our database , with the most stores launched in 2026 (1 stores still active) . This shows the distribution of currently active stores by their original launch year.
Active Stores by Launch Year
1 active stores
1 active stores
1 active stores
1 active stores
1 active stores
1 active stores
1 active stores
4 active stores
2 active stores
4 active stores
3 active stores
3 active stores
6 active stores
9 active stores
3 active stores
Distribution by Launch Year
1.4% of tracked active stores
1.4% of tracked active stores
1.4% of tracked active stores
1.4% of tracked active stores
1.4% of tracked active stores
1.4% of tracked active stores
1.4% of tracked active stores
5.8% of tracked active stores
2.9% of tracked active stores
5.8% of tracked active stores
4.3% of tracked active stores
4.3% of tracked active stores
8.7% of tracked active stores
13.0% of tracked active stores
4.3% of tracked active stores
| Launch Year | Active Stores | Percentage |
|---|---|---|
| 2026 | 1 | 1.45% |
| 2024 | 1 | 1.45% |
| 2021 | 1 | 1.45% |
| 2017 | 1 | 1.45% |
| 2016 | 1 | 1.45% |
| 2015 | 1 | 1.45% |
| 2014 | 1 | 1.45% |
| 2013 | 4 | 5.80% |
| 2012 | 2 | 2.90% |
| 2011 | 4 | 5.80% |
| 2010 | 3 | 4.35% |
| 2009 | 3 | 4.35% |
| 2008 | 6 | 8.70% |
| 2007 | 9 | 13.04% |
| 2006 | 3 | 4.35% |
Geographic Distribution
United States stores with 77.5% (55 AI-verified stores) , followed by United Kingdom (12.7%) and South Africa (2.8%) .
Base: 71 AI-verified stores across 8 countries. Percentages show share among AI-verified stores.
Top 10 Countries
55 AI-verified stores
9 AI-verified stores
2 AI-verified stores
1 AI-verified stores
1 AI-verified stores
1 AI-verified stores
1 AI-verified stores
1 AI-verified stores
Visual Distribution
55 AI-verified stores
9 AI-verified stores
2 AI-verified stores
1 AI-verified stores
1 AI-verified stores
1 AI-verified stores
1 AI-verified stores
1 AI-verified stores
| Country | AI-Verified Store Count | Market Share |
|---|---|---|
| United States | 55 | 77.46% |
| United Kingdom | 9 | 12.68% |
| South Africa | 2 | 2.82% |
| India | 1 | 1.41% |
| Italy | 1 | 1.41% |
| Japan | 1 | 1.41% |
| Australia | 1 | 1.41% |
| Sweden | 1 | 1.41% |
Featured Stores
A selection of notable and recently launched stores in this segment.
Notable Stores
A sample of well-known stores in this segment tracked by ShopRank.
Custom
Custom - Clothing & Accessories
Custom
Miva - Vehicles & Parts
Custom
New Stores
Recently launched stores detected by ShopRank in the last full month.
PrestaShop - Food & Beverages
Data Coverage
| Field | Rows count | Coverage |
|---|---|---|
| Website | 74.0 | 100.00% |
| Emails | 33.0 | 44.59% |
| Phones | 8.0 | 10.81% |
| Ecommerce platform | 74.0 | 100.00% |
| Couriers | 32.0 | 43.24% |
| Payment Providers | 19.0 | 25.68% |
| Categories | 55.0 | 74.32% |
| Social Media | 24.0 | 32.43% |
Coverage reflects detectability from public website analysis. Payment providers and shipping carriers are identified from checkout pages and shipping widgets. Stores using off-site payment flows or custom shipping integrations may not be detected. Actual adoption rates are higher than shown.
Market Intelligence
On-demand market analysis
Self-service access to market data and insights
- Search and segment stores by any criteria
- API integration for automated workflows
- Monthly data refreshes
- Market sizing and segmentation
Strategic Intelligence
Custom research and competitive analysis
Tailored intelligence for strategic decisions
- Custom market reports and analysis
- Competitive landscape monitoring
- Dedicated analyst support
- Flexible licensing and enterprise pricing
Market Intelligence
Understand the Google Wallet e-commerce landscape:
Analyze 72.0 verified e-commerce stores on Google Wallet - technology adoption, market share, competitive positioning.
- Track Competitive Shifts
-
Monitor platform migrations, technology adoption, and market share changes across Google Wallet e-commerce.
- Size Your Addressable Market
-
Segment stores by country, platform, category, PSP, carrier, technology, and merchant-size signals to quantify your market opportunity.
- Monitor Adoption Trends
-
Identify which payment providers, shipping carriers, and platforms are gaining or losing traction.
Data Access
- Interactive search and filtering via web app
- REST API for programmatic access and automation
- Monthly data refreshes with historical tracking
Use Cases
- Competitive intelligence and market sizing
- Technology adoption and platform migration analysis
- Sales prospecting and account-based targeting
- Investment research and due diligence
Frequently Asked Questions
- What data is included in the Google Wallet e-commerce intelligence?
-
We track 72.0 verified Google Wallet e-commerce stores with 50+ data points per store: e-commerce platform, product counts, categories, payment providers, shipping carriers, technology stack, merchant-size signals, and available business contact fields.
- How is the data collected and how often is it updated?
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We continuously crawl 300M+ domains using proprietary web crawlers, AI classification, and technology fingerprinting. The database is refreshed monthly, so you always work with current market data.
- How do I access the data?
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Self-service plans give you instant access through our web app and REST API. You can search, filter, and segment stores interactively or integrate programmatically into your workflows. View plans →
- Can I filter by specific segments?
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Yes. You can segment by country, platform, product category, payment provider, shipping carrier, technology stack, store age, cross-border signals, and merchant-size bands. Some advanced signals are plan-gated, and the same field contract is used by the web app, exports, and API.
- Do you offer enterprise or custom licensing?
-
Yes. For large-scale data needs, custom market reports, or dedicated support, contact us to discuss enterprise pricing.
Social Media Usage
Facebook stores with 36.8% among stores with at least one detectable social profile (21 stores) , followed by Twitter (21.1%) and Pinterest (15.8%) .
Base: 24 stores with any detectable social profile (32.4% of all stores). Percentages show share of detected platform instances (stores may use multiple platforms).
Links and embeds detected on public pages; private/hidden profiles not counted.
Top 10 Social Platforms
21 stores
12 stores
9 stores
7 stores
5 stores
1 stores
1 stores
1 stores
Visual Distribution
21 stores
12 stores
9 stores
7 stores
5 stores
1 stores
1 stores
1 stores